{"id":1077,"date":"2023-03-27T04:00:02","date_gmt":"2023-03-27T04:00:02","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=1077"},"modified":"2023-03-22T15:37:48","modified_gmt":"2023-03-22T15:37:48","slug":"video-promotion-ideas-to-help-you-scale","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/video-promotion-ideas-to-help-you-scale\/","title":{"rendered":"Best 6 Video Promotion Ideas To Help You Scale This 2023"},"content":{"rendered":"<p>Video has become an integral part of digital marketing. It is one of the most powerful tools you can use to reach your target audience, engage them, and build relationships with them. If you\u2019re looking to promote your business this 2023, you\u2019ll need to get creative with your video marketing efforts.<\/p>\n<p>As the world of video marketing continues to grow, so does the need for businesses to stay up to date with the latest trends. With more and more consumers watching videos online, it\u2019s essential for businesses to have a strategy in place for promoting their videos. In this article, we\u2019ll be discussing five video promotion ideas that can help you scale your video marketing efforts in 2023.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/video-promotion-ideas-to-help-you-scale\/#Here_are_five_video_promotion_ideas_to_help_you_scale_this_2023\" >Here are five video promotion ideas to help you scale this 2023:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kennysoftstudio.com\/blog\/video-promotion-ideas-to-help-you-scale\/#Final_Thoughts_on_Video_Promotion_Ideas_To_Help_You_Scale_This_2023\" >Final Thoughts on Video Promotion Ideas To Help You Scale This\u00a02023<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Here_are_five_video_promotion_ideas_to_help_you_scale_this_2023\"><\/span>Here are five video promotion ideas to help you scale this 2023:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Create and Promote an Explainer Video<\/li>\n<\/ul>\n<p>An explainer video is a great way to quickly and effectively explain what your business is all about. Explainer videos are often used to introduce a product or service, explain how it works, or even demonstrate its features and benefits.<\/p>\n<p>You can create an explainer video that is both informative and entertaining, and then promote it through your website, social media channels, and other digital marketing channels.<\/p>\n<ul>\n<li>Leverage the Power of Live Streaming<\/li>\n<\/ul>\n<p>Live streaming is a great way to engage with your audience and build relationships with them. You can use live streaming to host Q&amp;As, product demonstrations, and other interactive events.<\/p>\n<p>Live streaming also allows you to reach a wider audience, as you can broadcast your events to multiple platforms and devices at once.<\/p>\n<ul>\n<li>Educational Videos<\/li>\n<\/ul>\n<p>Educational videos, sometimes called how-to and instructional videos, are an easy and fun way to interact with your audience. Educational videos help your audience, and potential customers understand how your products and services are used and how they can benefit.<\/p>\n<p>Videos help people retain information better than text by providing a visual experience that\u2019s entertaining, engaging, and educational, with viewers<a href=\"https:\/\/www.popvideo.com\/blog\/looking-at-the-facts-why-video-content-has-the-highest-retention-rate\" target=\"_blank\" rel=\"noopener\">\u00a0retaining 95% of a video<\/a>.<\/p>\n<p>Before recording your educational video, be sure to:<\/p>\n<p>Make a plan on the scope and what to share.<\/p>\n<p>Craft the script if you will be creating an animated how-to video. A live-action how-to can also benefit from the direction of a video script.<\/p>\n<p>Keep the video focused on a single product or service.<\/p>\n<p>Identify burning questions prospects have about the product\/service and address them in your how-to video.<\/p>\n<p>How-to videos make you appear as the expert with the solution to your audience\u2019s pain points, making your prospects feel valued. It\u2019s a great way to build brand trust and loyalty by providing value to your viewers.<\/p>\n<p>If you are interested in generating more traffic, increasing brand awareness, and increasing sales, try incorporating this particular video marketing trends into your marketing strategy.<\/p>\n<ul>\n<li>Personalize Your Videos<\/li>\n<\/ul>\n<p>Did you know you can personalize videos at scale, both audio and visual content, by dynamically pulling data from your CRM (or wherever you keep customer data) so it updates the video in real time?<\/p>\n<p>Personalization adds a human touch to your video marketing efforts. The customer doesn\u2019t see just any video \u2014 they see\u00a0their\u00a0video, something you created with their unique situation in mind.<\/p>\n<p>And it works. For example, Ubisoft used\u00a0<a href=\"https:\/\/www.idomoo.com\/blog\/ubisoft-recaps-5-years-of-gameplay-personalized-for-millions-of-gamers\/\" target=\"_blank\" rel=\"noopener\">personalization to recap 5 years of gameplay<\/a>\u00a0for nearly 5 million gamers, and gamers loved it. The campaign saw a 5x uplift in social sharing, a 3x uptick in video downloads and a 2.7x increase in CTA click-through rate.<\/p>\n<ul>\n<li>Make the Most of SEO<\/li>\n<\/ul>\n<p>Search engine optimization (SEO) is a powerful tool for video promotion. By optimizing your video content for specific keywords, you can increase its visibility and drive more organic traffic to your website. Additionally, you can use SEO to optimize your website for video content, making it easier for search engines to find and index your videos.<\/p>\n<ul>\n<li>Invest in Influencer Marketing<\/li>\n<\/ul>\n<p>Influencer marketing is a powerful tool for video promotion. With the help of an influencer, brands can reach a large and engaged audience in a very short amount of time. However, it\u2019s important to choose the right influencer for your brand and ensure that the content aligns with your goals<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Final_Thoughts_on_Video_Promotion_Ideas_To_Help_You_Scale_This_2023\"><\/span>Final Thoughts on Video Promotion Ideas To Help You Scale This\u00a02023<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>These are just a few of the many video promotion ideas that can help you scale your business in 2023. Video content is becoming increasingly important for brands, and the strategies above can help you get the most out of your efforts. With the right approach, you can reach the right audience and drive more engagement with your video content.<\/p>\n<div id='gallery-1' class='gallery galleryid-1077 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/kennysoftstudio.com\/blog\/effective-social-media-growth-strategy\/kennysoft-studio\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2144\" height=\"553\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO.jpg\" class=\"attachment-full size-full\" alt=\"kennysoft studios\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO.jpg 2144w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-300x77.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-1024x264.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-768x198.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-1536x396.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-2048x528.jpg 2048w\" sizes=\"auto, (max-width: 2144px) 100vw, 2144px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Video has become an integral part of digital marketing. It is one of the most powerful tools you can use to reach your target audience, engage them, and build relationships with them. If you\u2019re looking to promote your business this 2023, you\u2019ll need to get creative with your video marketing efforts. As the world of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"Best 6 Video Promotion Ideas To Help You Scale This 2023","cos_headline_has_been_analyzed":true,"cos_last_analyzed_headline":{"last_headline_score":86,"last_headline_text":"Best 6 Video Promotion Ideas To Help You Scale This 2023"},"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41,43],"tags":[472,471],"class_list":["post-1077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-kennysoftstudio-com-blog-category-video-marketing","category-tips","tag-video-promotion-ideas","tag-video-promotion-ideas-to-help-you-scale"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=1077"}],"version-history":[{"count":5,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/1077\/revisions"}],"predecessor-version":[{"id":1085,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/1077\/revisions\/1085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=1077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}