{"id":136,"date":"2021-10-08T00:02:57","date_gmt":"2021-10-08T00:02:57","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=136"},"modified":"2021-10-08T19:53:57","modified_gmt":"2021-10-08T19:53:57","slug":"tiktok-vs-instagram-who-is-the-king","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/tiktok-vs-instagram-who-is-the-king\/","title":{"rendered":"Tiktok vs Instagram: Who is the king of  video sharing"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/tiktok-vs-instagram-1024x512.jpg\" alt=\"tiktok vs Instagram war \" class=\"wp-image-137\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/tiktok-vs-instagram-1024x512.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/tiktok-vs-instagram-300x150.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/tiktok-vs-instagram-768x384.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/tiktok-vs-instagram-1536x768.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/tiktok-vs-instagram-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>tiktok vs Instagram <\/figcaption><\/figure>\n\n\n\n<p><strong>Tiktok Vs Instagram Introduction<\/strong><\/p>\n\n\n\n<p>There is always an augment between tiktok vs Instagram which is the world No 1 video sharing platform and advertiser on a tight budget are always finding it difficult between choosing tiktok vs Instagram which to spend their advertising budget on.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/tiktok-vs-instagram-who-is-the-king\/#Tiktok_Vs_Instagram_The_War_For_The_No_1_Video_Position\" >Tiktok Vs Instagram The War For The No 1 Video Position<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tiktok_Vs_Instagram_The_War_For_The_No_1_Video_Position\"><\/span><strong><a href=\"https:\/\/www.tiktok.com\/en\/\" rel=\"nofollow noopener\" target=\"_blank\">Tiktok<\/a> Vs <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> The War For The No 1 Video Position<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s always a fight for everyone especially generation Z, there is always this question people always ask between tiktok vs Instagram which should I spend more of my time on, so today we are going to answer all your questions and give our suggestions on both platforms so without further ado lets dive in to get all your questions answered on the tiktok vs Instagram war.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t know Instagram\u2019s influencer market is estimated to be worth over $13.8 billion dollars. More than half a million sponsored posts have been posted on Instagram in 2021 so far. While 89% of marketers say Instagram is the most important channel for influencer marketing, newcomer TikTok has quickly become one of the most popular platforms in the world in less than two years and a rising platform for influencers.<\/p>\n\n\n\n<p>The Coronavirus stay-at-home order seems to have only escalated TikTok\u2019s new user growth. TikTok became the most downloaded non-game app worldwide during March 2020 with more than 115.2 million installs. For comparison, in 2019, Instagram only averaged 111.5M downloads per quarter.<\/p>\n\n\n\n<p>Just like Instagram, TikTok gives users of the app the ability to like, comment and share, however, it stops there. There aren\u2019t options to repost or save content, however the app continues to have an impressive 689 million monthly active users globally as of 2020, Just recently tiktok announce an active user of 1 billion monthly active users globally.<\/p>\n\n\n\n<p>It is known for its virality and one-of-a-kind content, making it so unique and impactful when it comes to influencer marketing.&nbsp;<\/p>\n\n\n\n<p><strong>Tiktok Vs Instagram Comparison<\/strong>&nbsp;<\/p>\n\n\n\n<p>As a brand, there are multiple ways to get involved with a TikTok influencer. This includes creating challenges, which often go viral, meaning this is a sure-fire way to get your brand, its products, and services, noticed.&nbsp;<\/p>\n\n\n\n<p>65% of TikTok\u2019s users are between the ages of 16 and 25, which is something brands should be mindful of, ensuring that this also correlates with their own target audience and their demographics.&nbsp;<\/p>\n\n\n\n<p>TikTok also offers analytics tools, where metrics such as video views and profile views can be found, as well as useful information about an account\u2019s followers, which is particularly beneficial for brands when seeking a new partnership or collaboration.<\/p>\n\n\n\n<p>Now, Instagram is the most popular social media app when it comes to influencer marketing, however, that doesn\u2019t mean it is the best for you and your brand.&nbsp;<\/p>\n\n\n\n<p>The needs of each business differ greatly, and so, this changes the platforms in which you need to utilise.&nbsp;<\/p>\n\n\n\n<p>Instagram is so popular due to its versatility. With the ability to create and share professional-looking photographs, as well as short and long-form videos, Instagram caters for almost everyone, but that also depends on your target audience, too.&nbsp;<\/p>\n\n\n\n<p>The content we see on Instagram is very much carefully curated \u2013 on main feeds, anyway. Instagram Stories are great at showing real-time content that is much more \u2018off-the-cuff&#8217;, and features such as Reels and IGTV allow influencers to showcase their creativity and passion for content creating.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The largest portion of Instagram users are aged between 25 and 34 years old, so, to get the very most out of your influencer marketing campaign, this should resonate with the target audience of your brand.&nbsp;<\/p>\n\n\n\n<p>Since brands have been using Instagram for paid ads and Influencer marketing for a long time, the site has earned a reputation among users as an ad space.<\/p>\n\n\n\n<p><strong>Tiktok Vs Instagram Conclusion&nbsp;<\/strong><\/p>\n\n\n\n<p>Both social media apps offer their users an entirely contrasting experience. With differing audiences and a completely different offering in content, TikTok and Instagram are great for influencer marketing campaigns for their very own reasons.&nbsp;<\/p>\n\n\n\n<p>In terms of TikTok vs Instagram, it isn\u2019t necessarily a case of which trumps the other, but which best suits your brand.&nbsp;<\/p>\n\n\n\n<p>Think about your target audience and consider the content you\u2019d like to represent your brand and its products or services, and you\u2019ll find your answer.<\/p>\n\n\n\n<p>Thinking of creating a video to help increase your social media engagement online then Nigeria&#8217;s #1 video marketing agency got you covered contact <a href=\"http:\/\/kennysoftstudio.com\" target=\"_blank\" data-type=\"URL\" data-id=\"kennysoftstudio.com\" rel=\"noreferrer noopener\">kennysoft STUDIOs<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiktok Vs Instagram Introduction There is always an augment between tiktok vs Instagram which is the world No 1 video sharing platform and advertiser on a tight budget are always finding it difficult between choosing tiktok vs Instagram which to spend their advertising budget on. Tiktok Vs Instagram The War For The No 1 Video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[40,41],"tags":[27,29,28],"class_list":["post-136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-kennysoftstudio-com-blog-category-social-media-marketing","category-https-kennysoftstudio-com-blog-category-video-marketing","tag-social-media","tag-tiktok-vs-instagram","tag-video-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":8,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":171,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions\/171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/137"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}