{"id":1460,"date":"2023-10-20T00:55:00","date_gmt":"2023-10-20T00:55:00","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=1460"},"modified":"2023-10-11T13:14:52","modified_gmt":"2023-10-11T13:14:52","slug":"create-promotional-video","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/","title":{"rendered":"12 Practical Ways To Create Promotional Videos With Your Smartphone"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/10\/12-PRACTICAL-WAYS-TO-CREATE-PROMOTIONAL-VIDEOS-WITH-YOUR-SMARTPHONE-1-1024x576.jpg\" alt=\"12 Practical Ways To Create Promotional Videos With Your Smartphone\" class=\"wp-image-1471\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/10\/12-PRACTICAL-WAYS-TO-CREATE-PROMOTIONAL-VIDEOS-WITH-YOUR-SMARTPHONE-1-1024x576.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/10\/12-PRACTICAL-WAYS-TO-CREATE-PROMOTIONAL-VIDEOS-WITH-YOUR-SMARTPHONE-1-300x169.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/10\/12-PRACTICAL-WAYS-TO-CREATE-PROMOTIONAL-VIDEOS-WITH-YOUR-SMARTPHONE-1-768x432.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/10\/12-PRACTICAL-WAYS-TO-CREATE-PROMOTIONAL-VIDEOS-WITH-YOUR-SMARTPHONE-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.techtarget.com\/searchmobilecomputing\/definition\/smartphone\" data-type=\"link\" data-id=\"https:\/\/www.techtarget.com\/searchmobilecomputing\/definition\/smartphone\" target=\"_blank\" rel=\"noopener\">The smartphone<\/a> has revolutionized how marketing contents can be created, thank God for the digital revolution in the world today, promotional videos can\u2019t be expensive as they use to be. How possible you may ask, you already know that in today\u2019s digital age, promotional videos have become an essential tool for businesses and individuals to reach a broader audience and effectively convey their messages.<\/p>\n\n\n\n<p>Creating promotional videos no longer requires expensive equipment or professional editing skills, thanks to the powerful cameras and user-friendly editing apps available on smartphones. With the advancements in smartphone technology, you can produce high-quality promotional videos right from your smartphone.<\/p>\n\n\n\n<p>These videos can be used for marketing products, services, events, or even personal branding. While professional video production can be expensive and time-consuming, creating promotional videos with your smartphone is a cost-effective and accessible alternative. In this article, we will guide you through the steps to create engaging promotional videos using your smartphone.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#Practical_Steps_On_How_To_Create_Promotional_Videos_With_Your_Smartphone\" >Practical Steps On How To Create Promotional Videos With Your Smartphone<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#1_Plan_Your_Video\" >1. Plan Your Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#2_Scripting_and_Storyboarding\" >2. Scripting and Storyboarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#4_Choose_the_Right_Location_and_Lighting\" >4. Choose the Right Location and Lighting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#5_Framing_and_Composition\" >5. Framing and Composition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#6_Record_Footage\" >6. Record Footage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#7_Edit_Your_Video\" >7. Edit Your Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#8_Incorporate_Branding_Elements\" >8. &nbsp;Incorporate Branding Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#9_Optimize_for_Platforms\" >9. &nbsp;Optimize for Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#10_Add_a_Call_to_Action\" >10. Add a Call to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#11_Test_and_Iterate\" >11. Test and Iterate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#12_Share_and_Promote\" >12.&nbsp; Share and Promote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kennysoftstudio.com\/blog\/create-promotional-video\/#Conclusion\" >Conclusion:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Steps_On_How_To_Create_Promotional_Videos_With_Your_Smartphone\"><\/span>Practical Steps On How To Create Promotional Videos With Your Smartphone<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Plan_Your_Video\"><\/span><strong>1. Plan Your Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before diving into production, it&#8217;s essential to plan your video. Define your target audience, message, and the desired outcome of your promotional video. Understanding your goals will help you structure the video effectively and ensure it resonates with your audience.<\/p>\n\n\n\n<p><strong>Factors to consider when planning your video<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>Objective:<\/strong> What is the purpose of your video? Are you promoting a product, explaining a service, or sharing an event?<\/li>\n\n\n\n<li><strong>Audience:<\/strong> Who is your target audience, and what do they want to see in your video?<\/li>\n\n\n\n<li><strong>Script: <\/strong>Write a script or outline that includes the key points you want to convey. Keep it concise and engaging.<\/li>\n\n\n\n<li><strong>Visuals:<\/strong> Think about the visuals you want to include. This could be product shots, interviews, or scenes that tell your story.<\/li>\n\n\n\n<li><strong>Duration:<\/strong> Determine how long your video should be. Shorter videos (under 2 minutes) tend to perform better on social media.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Scripting_and_Storyboarding\"><\/span><strong>2. Scripting and Storyboarding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Create a script or outline for your video. This should include a clear narrative, dialogue, and any on-screen actions. Storyboarding helps visualize how each scene will unfold and ensures a smooth flow of the video.<\/p>\n\n\n\n<p><strong>3. Get Necessary Equipment And Accessories<\/strong><\/p>\n\n\n\n<p>While you&#8217;ll be using your smartphone, having additional accessories can enhance the quality of your video. Consider investing in a tripod, external microphones for better audio quality, and additional lighting for well-lit shots.<\/p>\n\n\n\n<p><strong>Put This In Mind When Getting Your Get Necessary Equipment And Accessories<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>Tripod<\/strong>: A tripod will help you stabilize your shots and avoid shaky footage.<\/li>\n\n\n\n<li><strong>External Microphone:<\/strong> For better audio quality, especially if you&#8217;re doing interviews or narrations.<\/li>\n\n\n\n<li><strong>Lighting:<\/strong> Good lighting is crucial. Natural light or affordable LED ring lights can make a significant difference.<\/li>\n\n\n\n<li><strong>Editing App:<\/strong> Download a video editing app on your smartphone. There are many free and paid options available.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Choose_the_Right_Location_and_Lighting\"><\/span><strong>4. Choose the Right Location and Lighting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select a suitable location with good lighting. Natural light often works best, but if needed, you can use external lights to brighten the scene. Avoid harsh or direct sunlight that can cause overexposure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"kennysoftstudio.com\/contact_us\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/09\/kennysoft-studio-1024x264-650c6c1863cbe-1.webp\" alt=\"kennysoft studios\" class=\"wp-image-1415\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/09\/kennysoft-studio-1024x264-650c6c1863cbe-1.webp 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/09\/kennysoft-studio-1024x264-650c6c1863cbe-1-300x77.webp 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/09\/kennysoft-studio-1024x264-650c6c1863cbe-1-768x198.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Framing_and_Composition\"><\/span><strong>5. Framing and Composition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pay attention to framing and composition to ensure a visually appealing video. Utilize the rule of thirds, leading lines, and balanced composition to create an engaging and aesthetic look for your video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Record_Footage\"><\/span><strong>6. Record Footage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When recording your video, ensure good lighting and a steady shot. Use a tripod or stabilize your phone to prevent shaky footage. Experiment with different angles, shots, and perspectives to make your video visually engaging. Record multiple takes to have options during the editing phase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Edit_Your_Video\"><\/span><strong>7. Edit Your Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After capturing the footage, it&#8217;s time to edit the video. There are various user-friendly video editing apps available for smartphones, such as iMovie, Adobe Premiere Rush, or Kinemaster.<\/p>\n\n\n\n<p><strong>Few Video Editing Steps To Get Started<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>Import Your Clips:<\/strong> Open your chosen video editing app and import your video clips.<\/li>\n\n\n\n<li><strong>Trim and Arrange:<\/strong> Trim unnecessary footage and arrange clips in the desired order.<\/li>\n\n\n\n<li><strong>Add Transitions:<\/strong> Use transitions to smooth the cuts between clips.<\/li>\n\n\n\n<li><strong>Add Text and Graphics:<\/strong> Include text overlays, titles, and graphics to convey your message.<\/li>\n\n\n\n<li><strong>Background Music<\/strong>: Add background music that complements your video&#8217;s mood and pace.<\/li>\n\n\n\n<li><strong>Export and Share<\/strong>: Once you&#8217;re satisfied with your video, export it in the desired format and share it on your chosen platforms.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Incorporate_Branding_Elements\"><\/span><strong>8. &nbsp;Incorporate Branding Elements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To ensure your promotional video aligns with your brand, incorporate branding elements such as your logo, colors, and fonts. Consistency in branding helps reinforce your brand identity and makes your video recognizable to your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Optimize_for_Platforms\"><\/span><strong>9. &nbsp;Optimize for Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Different social media platforms have specific video requirements, such as aspect ratios and video lengths. Tailor your video accordingly to meet the criteria of the platforms where you plan to share it. For example, Instagram and TikTok have different preferences in terms of video length and orientation.<\/p>\n\n\n\n<p><strong>Steps To Help You Optimize Your Video<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>Resolution:<\/strong> Export your video in a resolution suitable for smartphones (e.g., 1080p).<\/li>\n\n\n\n<li><strong>Captions<\/strong>: Consider adding subtitles or captions to make your video accessible and engaging for all viewers.<\/li>\n\n\n\n<li><strong>Thumbnail:<\/strong> Create an eye-catching thumbnail that entices viewers to click on your video.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Add_a_Call_to_Action\"><\/span><strong>10. Add a Call to Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>End your promotional video with a strong call to action. Prompt viewers to visit your website, follow your social media accounts, subscribe to your newsletter, or make a purchase. A compelling call to action encourages engagement and drives the desired outcome.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Test_and_Iterate\"><\/span><strong>11. Test and Iterate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before officially releasing your promotional video, test it with a small group of your target audience and gather feedback. Use this feedback to make necessary improvements and refine your video. Iterative testing and refining can help create a more effective promotional video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Share_and_Promote\"><\/span><strong>12.&nbsp; Share and Promote<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you&#8217;re satisfied with your video, share it across your desired platforms and promote it to reach your target audience. Utilize email marketing, social media, and other promotional channels to maximize the reach and impact of your video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Creating promotional videos with your smartphone is a budget-friendly and effective way to engage your audience. With some planning, good shooting techniques, and a bit of editing, you can create professional-looking videos that convey your message and help you achieve your promotional goals. So, grab your smartphone and start creating compelling promotional videos today!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/09\/kennysoft-studio-1024x264-650c6c1863cbe-1.webp\" alt=\"kennysoft studios\" class=\"wp-image-1415\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/09\/kennysoft-studio-1024x264-650c6c1863cbe-1.webp 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/09\/kennysoft-studio-1024x264-650c6c1863cbe-1-300x77.webp 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/09\/kennysoft-studio-1024x264-650c6c1863cbe-1-768x198.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The smartphone has revolutionized how marketing contents can be created, thank God for the digital revolution in the world today, promotional videos can\u2019t be expensive as they use to be. How possible you may ask, you already know that in today\u2019s digital age, promotional videos have become an essential tool for businesses and individuals to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"12 Practical Ways To Create Promotional Videos With Your Smartphone","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[43],"tags":[28],"class_list":["post-1460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-video-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/1460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=1460"}],"version-history":[{"count":3,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/1460\/revisions"}],"predecessor-version":[{"id":1474,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/1460\/revisions\/1474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/1471"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=1460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}