{"id":240,"date":"2021-10-12T12:52:36","date_gmt":"2021-10-12T12:52:36","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=240"},"modified":"2021-12-13T12:48:00","modified_gmt":"2021-12-13T12:48:00","slug":"advantage-of-video-marketing","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/advantage-of-video-marketing\/","title":{"rendered":"Video Marketing: 7 Guaranteed Ways To Boost Your Marketing Effort"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/12\/Video-marketing-Agency44-1024x390.jpg\" alt=\"Video-marketing-Agency\" class=\"wp-image-290\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/12\/Video-marketing-Agency44-1024x390.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/12\/Video-marketing-Agency44-300x114.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/12\/Video-marketing-Agency44-768x292.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/12\/Video-marketing-Agency44-1536x584.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/12\/Video-marketing-Agency44-2048x779.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/12\/Video-marketing-Agency44-150x57.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>video marketing agency<\/figcaption><\/figure>\n\n\n\n<p>The world is evolving so is marketing, the way we use to market our product and services have change a lot, now things are done a little different then it uses to be; products and services are now sold in an appetizing way using motion graphics to support its customer\u2019s appeal. These was not possible some few years ago, now with the help of video you can create any imaginable reality for your customers to believe.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/advantage-of-video-marketing\/#Humans_And_Visuals\" >Humans And Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kennysoftstudio.com\/blog\/advantage-of-video-marketing\/#So_Why_Is_Video_Marketing_Important\" >So, Why Is Video Marketing Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kennysoftstudio.com\/blog\/advantage-of-video-marketing\/#How_The_Human_Brain_Process_Visual_Content\" >How The Human Brain Process Visual Content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Humans_And_Visuals\"><\/span><strong>Humans And Visuals<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s well known that humans are visual begins, as far back as the early cave days Some of the earliest evidence of stories comes from the cave drawings in Lascaux and Chavaux, France. The drawings, which date as far back as 30,000 years ago, depict animals, humans, and other objects. Some of them appear to represent visual stories. It is human nature to stories using visuals, The creators of those ancient cave drawings may not have had a marketing strategy in mind \u2026 but there\u2019s a reason that visual communication has stuck around for millennia and can be found in practically every culture. We are hard-wired to process visual information both accurately and quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Why_Is_Video_Marketing_Important\"><\/span><a><\/a><strong>So, Why Is Video Marketing Important?<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For decades, many companies have embraced the written word as a way of giving their readers a \u201chook,\u201d especially in the wake of Bill Gates\u2019s 1996 monumental essay \u201cContent Is King.\u201d In today\u2019s fast-paced, digital-centric era, however, it\u2019s time to rely on visual content \u2014 specifically, video communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_The_Human_Brain_Process_Visual_Content\"><\/span><a><\/a><strong>How The Human Brain Process Visual Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to E-Learning and the Science of Instruction by Dr. Ruth Colvin Clark and Dr. Richard E. Mayer, when compared with text alone, text that is combined with images improves comprehension by as much as 89%. That\u2019s probably why video communication is shown to significantly improve our understanding when information is being shared.<\/p>\n\n\n\n<p><a><\/a><strong>What Does This Means For Your Business?<\/strong><\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/killervisualstrategies.com\/interactive-infographics\" target=\"_blank\" rel=\"noopener\">study<\/a>, adding videos to presentations helps improve audience attention and influence action. Video contents facilitates the absorption of data, helping illustrate information that might require further elaboration. This creates a more informative and palatable reading experience.<\/p>\n\n\n\n<p>Posts with visuals especially videos produce a 650% higher engagement rate than text-based posts. According to the Adobe Digital Index Social Intelligence Report, content paired with visuals yielded a 650% higher engagement rate than standard text posts<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_02-1536x925.png-1024x617.webp\" alt=\"\" class=\"wp-image-250\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_02-1536x925.png-1024x617.webp 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_02-1536x925.png-300x181.webp 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_02-1536x925.png-768x463.webp 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_02-1536x925.png-150x90.webp 150w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_02-1536x925.png.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image credit VAN YORK AGENCY<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The right video really can make a difference. In fact, 40.2% of marketers say that original, custom visual content such as video and infographics perform best, compared to just 12.5% saying stock photography is best, according to Venngage. When planning your visual communication, always consider custom video content that\u2019s tailored to your message, your tone, and your brand.<\/p>\n\n\n\n<p>No matter what industry you\u2019re in, knowing the basics of video marketing can facilitate and elevate your message. Remember, your audiences are hard-wired to understand videos more quickly and effectively than text.<\/p>\n\n\n\n<p><a><\/a><strong>Video Marketing Can Help When You:<\/strong><\/p>\n\n\n\n<p>Have a lot of data<\/p>\n\n\n\n<p>Want to tell a complex story<\/p>\n\n\n\n<p>Need to capture someone\u2019s attention<\/p>\n\n\n\n<p>No matter what you\u2019re saying, it\u2019s important to consider how your audience will best understand your message. If you recently conducted a survey but your readers aren\u2019t statisticians, how can video communication help make sense of your data? If the emotional weight of your subject matter has the potential to disengage your audience, how can video communication strike the right tone? Asking questions like these at every turn will help determine when visual content is the right answer.<\/p>\n\n\n\n<p><a><\/a><strong>59% Of Senior Executives Prefer Video Over Text When Both Are Available.<\/strong><\/p>\n\n\n\n<p>A 2010 Forbes Insights study, in association with Google, surveyed 306 executives, and found that 59% of the participants opted for video content when the information was available in both video and text form.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_04-1-1536x925.png-1024x617.webp\" alt=\"\" class=\"wp-image-251\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_04-1-1536x925.png-1024x617.webp 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_04-1-1536x925.png-300x181.webp 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_04-1-1536x925.png-768x463.webp 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_04-1-1536x925.png-150x90.webp 150w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/VanYorkAgency_Insights_Visual_04-1-1536x925.png.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image credit VAN YORK AGENCY<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A Forbes Insights survey found that individuals prefer more convenient means of absorbing information. Videos, from <a href=\"https:\/\/kennysoftstudio.com\/portfolio-details?title=how-to-buy-on-jumia\">animated explainer videos<\/a> to 3D virtual modeling, are increasingly permeating social media as much as they are finding their way into the C-Suite. In fact, organizations in professional services, communications and technology were among a small group of industries that published over 300 videos in 2018. Using videos to educate or influence an audience is one of the most effective means of communication today, and can significantly enhance your storytelling strategy \u2013 in both the boardroom and the newsfeed<\/p>\n\n\n\n<p><a><\/a><strong>Some Applications Of Video Marketing<\/strong><\/p>\n\n\n\n<p>Video marketing can be applied across diverse media, industries, and topics. Some formats include (but aren\u2019t limited to):<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>INFOGRAPHICS<\/strong><strong><\/strong><\/li><\/ol>\n\n\n\n<p>Infographics tell a story using facts, data, and visuals. They work in both digital and print formats and are a great tool for presenting a clear data- or fact-based message.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>ANNUAL &amp; FINANCIAL REPORTS<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>Annual reports don\u2019t have to be hefty tomes. By following the basics of visual communication and incorporating data viz and iconography, these reports can take on new life and capture interest and readership.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>MOTION GRAPHICS<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>Motion graphics \u2014 most often at 90 seconds or less \u2014 deliver dynamic stories. These are a great outlet for explaining information, promoting products, or describing a situation. They rely on a multisensory approach to capture an emotional response in the viewer.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>INTERACTIVE CONTENT<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>Interactive content creates a hands-on approach to learning. Whether it\u2019s a full-size microsite or a compact widget, an interactive experience can deliver complex or substantial amounts of information in personalized, easily digestible formats.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BRAND IDENTITY<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>Maintaining the integrity of your brand is a must. Establishing a clear visual brand identity will ensure that every piece of visual content you produce upholds your company\u2019s values and goals while reaching a defined audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>AUGMENTED &amp; VIRTUAL REALITY<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>AR and VR provide opportunities to dig deeper than what\u2019s on the surface. Whether that\u2019s by providing additional data or creating a new universe to showcase your brand, these cutting-edge platforms create an embodied visual experience that communicates the heart of any message.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>VISUAL COMMUNICATION CAMPAIGNS<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>Any individual piece of collateral is a drop in the marketing bucket. With a campaign approach, you can use a variety of visual communication across channels to tell a larger story, whether you\u2019re building brand recognition, sharing information, or launching a product.<\/p>\n\n\n\n<p><a><\/a><strong>The Creative Process: Making A Piece Of Great Video Marketing Content<\/strong><\/p>\n\n\n\n<p>Understanding the importance and implications of video content is one thing \u2026 but creating it is another. Here are three tenets to keep in mind as you work to develop visuals that excel.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>COMMUNICATION<\/strong><strong><\/strong><\/li><\/ol>\n\n\n\n<p>Creating pieces that communicate visually requires clear communication throughout the entire process: between content writers and designers, between your marketing team and your design team, and more. If you\u2019re working with a visual communication agency, make sure that they ask at least some basic questions about your goals and target audience. These considerations should be communicated to the entire creative team and should drive the entire production process.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>REVISION<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>Even when you talk about your goals, it\u2019s pretty rare that things will turn out perfectly on the first go. Working with a creative team is a collaborative process, so be clear about the changes you\u2019d like to see and what your reasoning is for those changes. An experienced team of video communicators will be able to make smart recommendations for revisions that address your concerns while keeping your goals in clear view.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>PARTNERSHIP<\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>In creating custom content \u2014 be it an icon or a visual language \u2014 it\u2019s important that you put your best foot forward. Working with a video marketing agency who can guide you toward the end result that\u2019s best for your unique situation and goals will help your visual communication stand out in all the right ways.<\/p>\n\n\n\n<p>Visual communication is a rich part of our history and evolution. It comes to us naturally, so we find it more compelling and easier to understand than text. All of this makes it a powerful tool that marketers can\u2019t afford to ignore.<\/p>\n\n\n\n<p>Just remember one thing if you\u2019re looking to incorporate more visual communication content into your next marketing campaign: focus on quality. In a world where high-quality videos are everywhere, stock imagery won\u2019t be enough to keep your audiences\u2019 attention. So, partner with a <a href=\"http:\/\/kennysoftstudio.com\/\">video marketing agency<\/a> to determine the right visual strategy for your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/forms.gle\/DLRnshXTqGMYRtkW6\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1024x378.jpg\" alt=\"\" class=\"wp-image-289\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1024x378.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-300x111.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-768x284.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1536x568.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-2048x757.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-150x55.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/forms.gle\/DLRnshXTqGMYRtkW6\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world is evolving so is marketing, the way we use to market our product and services have change a lot, now things are done a little different then it uses to be; products and services are now sold in an appetizing way using motion graphics to support its customer\u2019s appeal. These was not possible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41],"tags":[27,28,30],"class_list":["post-240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-kennysoftstudio-com-blog-category-video-marketing","tag-social-media","tag-video-marketing","tag-viral-video"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":12,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"predecessor-version":[{"id":293,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/240\/revisions\/293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}