{"id":269,"date":"2021-11-19T11:39:32","date_gmt":"2021-11-19T11:39:32","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=269"},"modified":"2021-11-19T12:18:48","modified_gmt":"2021-11-19T12:18:48","slug":"7-ways-on-how-to-use-animation","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/","title":{"rendered":"7 Ways on How To Use Animation For Your Business"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/11\/Benefits-of-animation-1024x575.png\" alt=\" How To Use Animation For Your Business\" class=\"wp-image-276\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/11\/Benefits-of-animation-1024x575.png 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/11\/Benefits-of-animation-300x168.png 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/11\/Benefits-of-animation-768x431.png 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/11\/Benefits-of-animation-1536x862.png 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/11\/Benefits-of-animation-150x84.png 150w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/11\/Benefits-of-animation.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Hey people!<\/em><\/strong><\/p>\n\n\n\n<p>Animation is more than just the cartoons and films. Today animation has evolved so brilliantly that it can influence the return on investment of businesses.<\/p>\n\n\n\n<p>Few of us have to consciously remind ourselves that animation today is more than mere entertainment. We were probably introduced to animation in its nascent stage and somehow have forgotten that those very things are actually serious stuff today. Business tools to boost your marketing and branding.<\/p>\n\n\n\n<p>In case you\u2019re one of them, this article is a great way to catch up on where animation is as of today. What are the types and why businesses across industries are employing them to their advantage?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#Animation_today\" >Animation today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#The_different_types_of_animation\" >The different types of animation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#Benefits_of_using_animation_for_your_business\" >Benefits of using animation for your business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#Educate_while_you_entertain\" >Educate while you entertain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#_Transfer_the_emotion\" >&nbsp;Transfer the emotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#Show_off_your_personality\" >Show off your personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#Influence_buying_decisions\" >Influence buying decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#Boost_search_rankings\" >Boost search rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-ways-on-how-to-use-animation\/#Easy_share\" >Easy share<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Animation_today\"><\/span><strong>Animation today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What started as multiple hand-drawn frames were replaced by the computer revolution making it less tedious and time-consuming. It wasn\u2019t until later that CGI totally changed animation as we know it. With technology, animation is come to be known as an \u201c<a href=\"http:\/\/www.3dfilmconnection.com\/usage-of-3d-animation-techniques-in-todays-world\/\" target=\"_blank\" rel=\"noopener\">intricate relationship between artwork and technology.<\/a>\u201d &nbsp;Its reach made endless penetrating every industry possible.&nbsp; We now have advanced to a stage making possible architectural visualizations and virtual tours, mechanical designs that cut development costs and educational tools for health care and learning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_different_types_of_animation\"><\/span><strong>The different types of animation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are genres of animation that can be used by businesses based on factors like reach, audience profile, concept and medium. Although listed in order of their evolvement, they also exist as standalone preferences today.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Traditional animation&nbsp;\u2013&nbsp;Sequential hand-sketches screened quickly to create an illusion of movement, are used by ad agencies today to test commercials before production.<\/li><li>2D animation&nbsp;\u2013 This is very similar to traditional animation but uses computerized software to simulate a 2-dimensional motion.<\/li><li>3D computer animation (CGI)\u2013&nbsp;A more realistic, 3-dimensional look that is created with computer generated images to create an animation.<\/li><li>Motion graphics&nbsp;\u2013 These are often used for multimedia projects, where texts or images are creatively given the illusion of motion. &nbsp;Example: animated logos, movie opening titles.<\/li><li>Stop motion&nbsp;\u2013 Photographs of objects taken in sequential different positions, that when played create an illusion of movement.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_using_animation_for_your_business\"><\/span><strong>Benefits of using animation for your business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Quick message delivery<\/strong><\/li><\/ol>\n\n\n\n<p>You getting time to read this is great! But, it\u2019s rare. That\u2019s the world we\u2019re living in. Animation in the form of&nbsp;<a href=\"http:\/\/www.kennysoftstudio.com\/portfolio\/ploutos-link-explainer-video\/\">stop motion or micro-videos<\/a>&nbsp;are a great way to deal with the instant-demand these days. These six-second videos can be used to highlight unique selling features of a new product, app or service. There is no better way to explain complex features than with visuals that keep the technicalities at bay. Animation can bring life to the product and keep audiences engaged with simple and personalized visuals for better conceptualization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Educate_while_you_entertain\"><\/span><strong>Educate while you entertain<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In a high-stress world, there is a universal craving for information in its most simple form. When this can be presented in the form of entertainment, then you\u2019ve got the crowd all ears. Animations allow for easy processing of information without having to deal with the technical jargon and strain their minds. With social media trending, news spreads like wild fire. The interactive nature of social media has its advantages when it comes to micro-videos or campaigns. Remember, visitors to social media are all in for entertainment and these videos are just ideal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Transfer_the_emotion\"><\/span>&nbsp;Transfer the emotion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Animation is a great way to emotionally connect with your audience. Almost everyone is fascinated by a make-believe world that\u2019s a factor that easily keeps viewers engaged. These animated videos can be commercials or campaigns that drive the point straight home even in the absence of text and dialogues. That\u2019s the beauty of animation. The feeling of \u2018being sold to\u2019 is the last thing viewers experience when visually engaged with an animated image or object. Say,&nbsp;<a href=\"http:\/\/www.kennysoftstudio.com\/portfolio\">employing a friendly faced mascot to run your campaigns<\/a>&nbsp;which can definitely boost brand awareness and promotion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Show_off_your_personality\"><\/span><strong>Show off your personality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So what\u2019s so unique about your business? The benefits of signing up for your services?&nbsp; Who are your clients?<\/p>\n\n\n\n<p>These are some of the questions that are often thrown at businesses. When first impressions matter the most, businesses are always in a tussle to deliver their stories in a nutshell considering optimization on prospective clients\u2019 allotted time. With animation, there is a lot of scope to show your personality. Perceptions, ideas and concepts are portrayed when words may fail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influence_buying_decisions\"><\/span><strong>Influence buying decisions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Animation videos or mascots certainly are one of the strongest influencers in a consumer\u2019s purchase decision due to the power of association. A simple example we all can relate to is \u2018Cornelious\u2019, the Corn Flakes Rooster. A simple concept of waking up to cornflakes and why it would make an ideal breakfast. These are all a boost to not just branding but assist consumers to convert. Needless to say, a familiar brand gets preference in terms of choice. The more viewers are exposed to these ads the better the promotion. The greatest strength of animation is its self-sufficiency when it comes to text or language; the universal language spoken by this creative advertising tool speaks volumes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boost_search_rankings\"><\/span><strong>Boost search rankings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Videos and images are the life of any page. Animations are all the more fun, increasing time on page and giving engagement a boost.&nbsp; The resulting improvement in analytics signals search engines of users finding website content relevant and these positives ultimately have an impact on search rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_share\"><\/span><strong>Easy share<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Animations are fun. They have an element of surprise that make users want to share with their friends or group. The likes and shares on&nbsp;these videos facilitate a long lasting impression and identity.&nbsp; While these are embedded on video platforms and showcased on business websites, they could be search optimized and bring in additional traffic from video platforms like&nbsp;<em>YouTube<\/em>,&nbsp;<em>vimeo<\/em>&nbsp;and other social media platforms.<\/p>\n\n\n\n<p>Animation is all about creativity. There is no limit. Guaranteed is a branding boost but not just that, you\u2019re headed to win a lot of hearts and have a whole lot of eyes glued.<\/p>\n\n\n\n<p><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>\u00a0The importance of animation in business promotions cannot be over emphasize in today\u2019s business world, it\u2019s either you evolve and follow the trend or your competitors will kick you out of business. So why not contact <a href=\"http:\/\/kennysoftstudio.com\">kennysoft STUDIOs<\/a> lets help you engage new audience, grow brand visibility online, improve social engagement and enhance conversion rates through video marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"kennysoftstudio.com\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/kennysoft-banner-1-1024x390.jpg\" alt=\"video marketing agency\" class=\"wp-image-241\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/kennysoft-banner-1-1024x390.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/kennysoft-banner-1-300x114.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/kennysoft-banner-1-768x292.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/kennysoft-banner-1-1536x584.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/kennysoft-banner-1-2048x779.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/kennysoft-banner-1-150x57.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hey people! Animation is more than just the cartoons and films. Today animation has evolved so brilliantly that it can influence the return on investment of businesses. Few of us have to consciously remind ourselves that animation today is more than mere entertainment. We were probably introduced to animation in its nascent stage and somehow [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[43,41],"tags":[54,27,28],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","category-https-kennysoftstudio-com-blog-category-video-marketing","tag-animation","tag-social-media","tag-video-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":7,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions\/278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/276"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}