{"id":336,"date":"2022-01-08T00:38:39","date_gmt":"2022-01-08T00:38:39","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=336"},"modified":"2022-01-08T00:51:13","modified_gmt":"2022-01-08T00:51:13","slug":"10-video-marketing-statistics-of-2021","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/","title":{"rendered":"Best top 10 Video marketing statistics of 2021"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-statitics-of-2021-1024x576.jpg\" alt=\"video marketing trends 2021\" class=\"wp-image-340\" width=\"840\" height=\"472\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-statitics-of-2021-1024x576.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-statitics-of-2021-300x169.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-statitics-of-2021-768x432.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-statitics-of-2021-1536x864.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-statitics-of-2021-2048x1152.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-statitics-of-2021-150x84.jpg 150w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>video marketing trends 2021<\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#video_marketing_statics_overview\" >video marketing statics overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Key_video_marketing_statistics\" >Key video marketing statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Social_media_video_statistics\" >Social media video statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Youtube_marketing_statistics\" >Youtube marketing statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Facebook_video_marketing_statistics\" >Facebook video marketing statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Other_social_media_video_statistics\" >Other social media video statistics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Essential_things_to_know_about_video_marketing\" >Essential things to know about video marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#There_is_increased_demand_for_video_content\" >There is increased demand for video content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Video_marketing_is_a_very_powerful_tool\" >Video marketing is a very powerful tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Video_marketing_has_a_great_ROI\" >Video marketing has a great ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Videos_are_gaining_popularity\" >Videos are gaining popularity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#Videos_have_an_increasing_role_in_internet_traffic\" >Videos have an increasing role in internet traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/#The_bottom_line\" >The bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"video_marketing_statics_overview\"><\/span>video marketing statics overview <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Are you looking for a piece of trustworthy statistical information about video marketing?<\/strong>  then this is for you, The scope of marketing has changed in the past decades. From the conventional media to the newer, vibrant digital platforms, marketing has evolved significantly. With the need for a more engaging and memorable way of interacting with customers, videos have proved ideal to marketers.<\/p>\n\n\n\n<p>In 2022,&nbsp;<a href=\"https:\/\/www.cadesignform.com\/video-marketing-guide?hsLang=en\" target=\"_blank\" rel=\"noopener\">video marketing<\/a>&nbsp;is one of the top dominating content strategies. Companies are not only driving the majority of their content through videos; they are also generating numerous business leads. While marketing videos can take many forms, they are cheap, easy to produce and do a great deal of advertising.<\/p>\n\n\n\n<p>With video advertising being a great way of advertising, here are some mind-blowing video marketing statistics to look at.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-video-marketing-statistics\"><span class=\"ez-toc-section\" id=\"Key_video_marketing_statistics\"><\/span>Key video marketing statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"399\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends.jpg\" alt=\"video marketing trends\" class=\"wp-image-337\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends.jpg 793w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-300x151.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-768x386.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-150x75.jpg 150w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>You may also like:&nbsp;<a href=\"https:\/\/kennysoftstudio.com\/blog\/what-is-video-marketing\/\">&#8220;What is video marketing? And 5 ways to leverage on it&#8221;<\/a><\/p><\/blockquote>\n\n\n\n<p>If you think that video content is the future of marketing, then you are right. These statistics are proof that videos have the power to revolutionize your brand;<\/p>\n\n\n\n<p>Video is likely to take up to 82% of the internet by 2021. According to a&nbsp;<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/executive-perspectives\/annual-internet-report\/index.html#~executive-summaries\" target=\"_blank\" rel=\"noopener\">study by Cisco<\/a>, videos will outdo majority of other forms of content marketing such as blogging, eBooks, email, and social media posts.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Before purchasing a product or service,&nbsp;<a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\">50% of internet users<\/a>&nbsp;look for related videos. This means that having videos for your products is likely to earn you more customers than without.<\/li><li>Video content attracts more than&nbsp;<a href=\"https:\/\/www.marketingsherpa.com\/article\/how-to\/videos-attract-300-more-traffic\" target=\"_blank\" rel=\"noopener\">300% more traffic<\/a>&nbsp;than the popular channels in content marketing. Also, it nurtures leads and boosts website traffic on a slashed budget.<\/li><li>Videos engage users longer on your website. According to a 2018 study by Forbes,&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/tjmccue\/2018\/06\/22\/video-marketing-2018-trends-continues-to-explode-as-the-way-to-reach-customers\/#7ff3f7ef598d\" target=\"_blank\" rel=\"noopener\">the average internet user spends 88% more time<\/a>&nbsp;on a website with videos. Users retain messages better when in video form than in written content.<\/li><li>A website is&nbsp;<a href=\"https:\/\/www.insivia.com\/28-video-stats-2018\/\" target=\"_blank\" rel=\"noopener\">53x more likely to rank on Google\u2019s front page<\/a>&nbsp;if it has videos. Besides,&nbsp;<a href=\"https:\/\/cxl.com\/blog\/optimize-videos\/\" target=\"_blank\" rel=\"noopener\">videos increase organic search traffic<\/a>&nbsp;on a site by 157%. For SEO purposes, use as many videos as possible in your website content &#8211; when relevant of course. This way, your content will rank high in search engines.<\/li><li>Videos are a vital tool for marketing software products. Nearly&nbsp;<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\" rel=\"noopener\">80% of software products or app buyers<\/a>&nbsp;do so after watching the brand\u2019s video.<\/li><li>In 2021,&nbsp;<a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noopener\">89% of marketers<\/a>&nbsp;say that video content gives them a good ROI. That figure is up from 78% in 2018. This increase in relevance among users shows why videos are gaining much-needed traction in the marketing industry.<\/li><li>Video content gives marketers&nbsp;<a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noopener\">66% more qualified leads<\/a>&nbsp;in a year. Also, video content increases brand awareness by 54%.<\/li><li>According to HubSpot,&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener\">97% of marketers<\/a>&nbsp;say that video marketing helps users understand their brand better.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>You may also like: &#8220;<a href=\"https:\/\/kennysoftstudio.com\/blog\/best-top-5-video-agencies-in-nigeria\/\">Video marketing: Best top 5 video agencies in Nigeria<\/a>&#8220;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-hbspt.cta._relativeurls=true;hbspt.cta.load6326058,-'62452c34-f1b1-4477-89e1-a33b6037a2b3',-{&quot;usenewloader&quot;&quot;true&quot;,&quot;region&quot;&quot;na1&quot;};-\"><a href=\"https:\/\/www.cadesignform.com\/cs\/c\/?cta_guid=fa25fa2c-8310-4133-b926-82522bf053b4&amp;signature=AAH58kGHfAzwZTYj3oSMtxu5eaK1PM9Qbw&amp;pageId=28387023423&amp;placement_guid=62452c34-f1b1-4477-89e1-a33b6037a2b3&amp;click=3817b9d0-882f-4c0c-99b2-ed86c12cb6b5&amp;hsutk=76e4bfc2dacfe3ea13ada87bce6b28ac&amp;canon=https%3A%2F%2Fwww.cadesignform.com%2Fblog%2Fvideo-marketing-statistics-2021&amp;portal_id=6326058&amp;redirect_url=APefjpGLOOGDU-BXlTIUccPopopVHfRU7e_znsRgM4xGRLab6nQGTViYzcHLH8H7uVj8hWGXiCFA_r8LSqpjxiSt7u3qpbkLyglPqYS8c-WbPJ0UoGnNu722rLa-7fPpKgFgymWiq0-s1Q2AwP-UCpuEW9_Ro2Njfg&amp;__hstc=13091176.76e4bfc2dacfe3ea13ada87bce6b28ac.1641597289755.1641597289755.1641597289755.1&amp;__hssc=13091176.1.1641597289756&amp;__hsfp=2802591461&amp;contentType=blog-post\" target=\"_blank\" rel=\"noopener\"><\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-media-video-statistics\"><span class=\"ez-toc-section\" id=\"Social_media_video_statistics\"><\/span>Social media video statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media integration has elevated businesses to new heights. With the increased relevance of social media platforms, more people consume social media content. Here are some social medial video marketing statistics to look at;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube\"><span class=\"ez-toc-section\" id=\"Youtube_marketing_statistics\"><\/span>Youtube marketing statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s unquestionably that YouTube is among the most widely known search engine tools. Here are some YouTube video statistics you should be aware of;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>About&nbsp;<a href=\"https:\/\/www.impactbnd.com\/blog\/new-video-marketing-statistics\" target=\"_blank\" rel=\"noopener\">1.5 billion people globally<\/a>&nbsp;play more than 1 billion hours of YouTube videos every day. Having your brand videos on YouTube can help boost traffic<\/li><li>About 72% of people prefer YouTube videos to learn about products rather than reading text manuals<\/li><li>Every year,&nbsp;<a href=\"https:\/\/www.socialmediatoday.com\/news\/video-marketing-statistics-for-2020-infographic\/566099\/\" target=\"_blank\" rel=\"noopener\">\u201chow-to\u201d searches<\/a>&nbsp;on YouTube increase by more than 70%<\/li><li><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/just-stats-science-video-engagement\/\" target=\"_blank\" rel=\"noopener\">85% of video marketers used YouTube<\/a>&nbsp;in 2019. 83% of those who used YouTube video content marketing said that it was successful to them<\/li><li>YouTube receives about&nbsp;<a href=\"https:\/\/www.socialmediatoday.com\/news\/video-marketing-statistics-for-2020-infographic\/566099\/\" target=\"_blank\" rel=\"noopener\">300 hours of video uploaded every minute<\/a>.<\/li><\/ul>\n\n\n\n<p>YouTube comes only second to Google when it comes to the most popular website<\/p>\n\n\n\n<p>It&#8217;s easy to say that YouTube marketing is the best for \u201chow-to\u201d and other informative videos. These stats show that YouTube is a powerful marketing tool, and you can actually supplement it with additional tools to boost your content outreach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facebook\"><span class=\"ez-toc-section\" id=\"Facebook_video_marketing_statistics\"><\/span>Facebook video marketing statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-2021.jpg\" alt=\"video marketing trends 2021\" class=\"wp-image-338\" width=\"839\" height=\"529\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-2021.jpg 600w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-2021-300x189.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-2021-150x95.jpg 150w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/figure>\n\n\n\n<p>Since its inception, Facebook has grown into a powerful marketing platform. With newer features such as the live video, group videos, and pin-featured videos, it is becoming a great deal to marketers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An average of&nbsp;<a href=\"https:\/\/techcrunch.com\/2015\/11\/04\/facebook-video-views\/\" target=\"_blank\" rel=\"noopener\">8 billion videos<\/a>&nbsp;are watched daily on Facebook. With over 2.5 billion users, Facebook is perhaps the most engaging marketing tool known<\/li><li>Cisco estimates an average of&nbsp;<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">1 million videos in entering Facebook every day<\/a>&nbsp;in 2021<\/li><li>Facebook use is common among high earners. According to a 2019 report,&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\" target=\"_blank\" rel=\"noopener\">49% of users earn more than $75000<\/a>. It has more than 83% of high-income earners<\/li><li>Facebook users are&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/shifts-for-2020-multisensory-multipliers\" target=\"_blank\" rel=\"noopener\">400% more likely to watch live videos<\/a>&nbsp;rather than the recorded ones<\/li><li>Native videos get almost&nbsp;<a href=\"https:\/\/99firms.com\/blog\/facebook-video-statistics\/#gref\" target=\"_blank\" rel=\"noopener\">five times more shares<\/a>&nbsp;on Facebook than videos from other sources<\/li><li>Facebook users view more than 100 million hours of video every day on Facebook<\/li><li>Facebook video posts have an&nbsp;<a href=\"https:\/\/99firms.com\/blog\/facebook-video-statistics\/#gref\" target=\"_blank\" rel=\"noopener\">average engagement rate of 6.01%<\/a><\/li><li><a href=\"https:\/\/marketingland.com\/facebook-stories-ads-now-available-to-all-advertisers-248982\" target=\"_blank\" rel=\"noopener\">62% of users<\/a>&nbsp;said that they develop interest after viewing a product on Facebook stories<\/li><\/ul>\n\n\n\n<p>These stats show that you can rely on Facebook for brand engagement and shares. It\u2019s a favorite social media platform with great user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"instagram\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-2021-a.jpg\" alt=\"\" class=\"wp-image-339\" width=\"839\" height=\"551\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-2021-a.jpg 709w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-2021-a-300x197.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/video-marketing-trends-2021-a-150x99.jpg 150w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/figure>\n\n\n\n<p>Instagram has over 1 billion users, with&nbsp;<a href=\"https:\/\/www.impactbnd.com\/blog\/statistics-to-guide-your-instagram-strategy\" target=\"_blank\" rel=\"noopener\">63% of them logging it every day<\/a>. It is a highly popular social media platform, especially among the youth and millennials. If your target market lies in this population, Instagram can be an excellent platform for you. Here are some essential Instagram video marketing statistics for your business;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/business.instagram.com\/getting-started\" rel=\"noreferrer noopener\" target=\"_blank\">33% of the most viewed stories<\/a>&nbsp;are from businesses<\/li><li>IGTV statistics for 2021&nbsp;conculede that<a href=\"https:\/\/www.impactbnd.com\/blog\/statistics-to-guide-your-instagram-strategy\" target=\"_blank\" rel=\"noopener\">&nbsp;77% of marketers<\/a>&nbsp;have posted a video on Instagram TV (IGTV)<\/li><li><a href=\"https:\/\/www.emarketer.com\/chart\/226979\/social-media-activities-performed-by-us-social-media-users-by-platform-feb-2019-of-respondents\" target=\"_blank\" rel=\"noopener\">51% of Instagram users<\/a>&nbsp;are watching videos<\/li><li>In 2019, there was an&nbsp;<a href=\"https:\/\/business.instagram.com\/getting-started\" target=\"_blank\" rel=\"noopener\">80% increase<\/a>&nbsp;in the time spent by users watching Instagram videos<\/li><li><a href=\"https:\/\/see.wibbitz.com\/wibbitz-report-instagram-audience-video-strategy\/p\/1\" target=\"_blank\" rel=\"noopener\">80% of watched videos<\/a>&nbsp;on Instagram are \u201chow-to\u201d videos<\/li><li>Instagram videos are&nbsp;<a href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing-statistics\" target=\"_blank\" rel=\"noopener\">54% effective for influencer marketing<\/a><\/li><\/ul>\n\n\n\n<p>By being easily skimmable and visually intuitive, Instagram marketing be effective due to its vast popularity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"other-social-media-video-statistics\"><span class=\"ez-toc-section\" id=\"Other_social_media_video_statistics\"><\/span>Other social media video statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While Facebook and YouTube are the giant platforms when it comes to video marketing, other channels still make a huge impact. Here are some stats from other popular social media platforms that you should look at;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Snapchat users watch&nbsp;<a href=\"https:\/\/mashable.com\/2016\/04\/28\/snapchat-video-views-billion\/#AAbQpveHRuqV\" target=\"_blank\" rel=\"noopener\">more than 10 billion videos<\/a>&nbsp;daily<\/li><li>LinkedIn video campaigns have a&nbsp;<a href=\"https:\/\/business.linkedin.com\/en-uk\/marketing-solutions\/blog\/posts\/B2B-video\/2018\/Ready-to-get-started-with-video-ads-on-LinkedIn-Here-are-9-things-you-need-to-know\" target=\"_blank\" rel=\"noopener\">50% viewership rate<\/a><\/li><li>Of the&nbsp;<a href=\"https:\/\/www.socialmediatoday.com\/news\/video-marketing-statistics-for-2020-infographic\/566099\/\" target=\"_blank\" rel=\"noopener\">72% of marketers using twitter<\/a>&nbsp;videos as a marketing channel, 84% of them are claiming that it\u2019s a success<\/li><li><a href=\"https:\/\/www.wyzowl.com\/webinar-marketing-2020\/\" target=\"_blank\" rel=\"noopener\">41% of marketers use Webinar<\/a>&nbsp;as a marketing channel, and 83% of them claim it\u2019s a success<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"essential-things-to-know-about-video-marketing\"><span class=\"ez-toc-section\" id=\"Essential_things_to_know_about_video_marketing\"><\/span>Essential things to know about video marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Are you wondering whether now is the right time for video content marketing? Worry less, because you have factual proof that video marketing is all you need to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"there-is-increased-demand-for-video-content\"><span class=\"ez-toc-section\" id=\"There_is_increased_demand_for_video_content\"><\/span>There is increased demand for video content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The preference for video content is on the rise. While it\u2019s understandable that video content was initially limited to entertainment, a study shows&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/content-trends-preferences\" target=\"_blank\" rel=\"noopener\">that 54% of respondents want more video content<\/a>&nbsp;from their preferred brands.<\/p>\n\n\n\n<p>If you are still tied between producing more videos and writing content, the former is what you need to do. The majority of industry influencers are proactively creating video content to market brands, and so should you. Video is the way to go if you want more of your audience&#8217;s attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"video-marketing-is-a-very-powerful-tool\"><span class=\"ez-toc-section\" id=\"Video_marketing_is_a_very_powerful_tool\"><\/span>Video marketing is a very powerful tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\" rel=\"noopener\">87% of marketing professionals are using videos<\/a>&nbsp;to reach out to their audience. This is contributed by the increase in demand for video content. Many marketing professionals are putting more trust in video content because it increases user engagement and improves brand trust. With video content being an integral part of digital marketing, more and more brands are adopting it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"video-marketing-has-a-great-roi\"><span class=\"ez-toc-section\" id=\"Video_marketing_has_a_great_ROI\"><\/span>Video marketing has a great ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>All that marketers want is a good return on investment, and&nbsp;<a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noopener\">89% of video marketers<\/a>&nbsp;are okay with that. Furthermore, 87% of marketers said that it increases website traffic, with more than 80% saying that it has helped increase sales.&nbsp;<a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-marketers-2020\" target=\"_blank\" rel=\"noopener\">91% of respondents<\/a>&nbsp;said that video marketing on social media had a good ROI. Among the interviewed brands, 93% got a new customer from social media marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"videos-are-gaining-popularity\"><span class=\"ez-toc-section\" id=\"Videos_are_gaining_popularity\"><\/span>Videos are gaining popularity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The time users spend viewing videos online is increasing. From 2016 to 2019, there has been a&nbsp;<a href=\"https:\/\/www.limelight.com\/resources\/white-paper\/state-of-online-video-2019\/\" target=\"_blank\" rel=\"noopener\">59% increase in the average time spent weekly<\/a>&nbsp;on watching online videos. Audiences under the age of 36 spend a considerably more extended period watching videos than their elder counterparts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"videos-have-an-increasing-role-in-internet-traffic\"><span class=\"ez-toc-section\" id=\"Videos_have_an_increasing_role_in_internet_traffic\"><\/span>Videos have an increasing role in internet traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With videos\u2019 growing popularity, its share in internet traffic is on the rise. By 2022,&nbsp;<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">82% of all global traffic<\/a>&nbsp;will come from video streaming. Traffic from live videos will grow 15-fold from 2017 to 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-bottom-line\"><span class=\"ez-toc-section\" id=\"The_bottom_line\"><\/span>The bottom line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The above 2021 video marketing statistics should be an eye-opener to your marketing endeavors. They equip you with the necessary insights and morale to pursue video content as a means of selling out your business.<\/p>\n\n\n\n<p>Whatever business you are engaging in, consider Facebook, Instagram, and YouTube videos. They will not only generate more traffic but also nurture leads and set your business afar from competition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeGu8PpVuqSgczHgeQS7Gii0CxCIYO1ptif9oc_I342RstFHQ\/viewform?usp=send_form\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1024x378.jpg\" alt=\"video marketing agency\" class=\"wp-image-289\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1024x378.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-300x111.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-768x284.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1536x568.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-2048x757.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-150x55.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>video marketing statics overview Are you looking for a piece of trustworthy statistical information about video marketing? then this is for you, The scope of marketing has changed in the past decades. From the conventional media to the newer, vibrant digital platforms, marketing has evolved significantly. With the need for a more engaging and memorable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41],"tags":[31,27,28],"class_list":["post-336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-kennysoftstudio-com-blog-category-video-marketing","tag-facebook","tag-social-media","tag-video-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":2,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"predecessor-version":[{"id":343,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/336\/revisions\/343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/340"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}