{"id":375,"date":"2022-01-31T14:42:16","date_gmt":"2022-01-31T14:42:16","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=375"},"modified":"2022-01-31T15:00:37","modified_gmt":"2022-01-31T15:00:37","slug":"7-most-engaging-commercials-of-2021","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/7-most-engaging-commercials-of-2021\/","title":{"rendered":"Best 7 Most Engaging Commercials of 2021"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/5-Most-Engaging-Commercials-of-2021-1-1024x576.jpg\" alt=\" Most Engaging Commercials of 2021\" class=\"wp-image-377\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/5-Most-Engaging-Commercials-of-2021-1-1024x576.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/5-Most-Engaging-Commercials-of-2021-1-300x169.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/5-Most-Engaging-Commercials-of-2021-1-768x432.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/01\/5-Most-Engaging-Commercials-of-2021-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>While it may feel like 2022 is just getting started, we\u2019re a few days into the year, and 2021 was a great year for tv contents especially tv commercials so we have made a list of the most engaging commercials of 2021 to talk about.<\/p>\n\n\n\n<p>We\u2019ll go into more detail below, but here are our seven picks for the most engaging commercial of 2021 (in no particular order):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Double The Luxury by Double H Luxury&nbsp;<\/li><li>Black Shines Brightest by Guinness<\/li><li>Glover For Everyone by Glover<\/li><li>We Move by MTN Nigeria<\/li><li>That Feeling by Bet King<\/li><li>Find Your Beautiful by Darling Hair<\/li><li>Turu Ugo Lota by Life Lager<\/li><\/ul>\n\n\n\n<p><strong>YOU MAY LIKE: <\/strong><a href=\"https:\/\/kennysoftstudio.com\/blog\/10-video-marketing-statistics-of-2021\/\">Best top 10 Video marketing statistics of 2021<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-most-engaging-commercials-of-2021\/#Most_Engaging_Commercials_Of_2021\" >Most Engaging Commercials Of 2021<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kennysoftstudio.com\/blog\/7-most-engaging-commercials-of-2021\/#Conclusion_Adverts_why_are_they_important\" >Conclusion: Adverts, why are they important&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Most_Engaging_Commercials_Of_2021\"><\/span>Most Engaging Commercials Of 2021<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Double The Luxury by Double H Luxury&nbsp;<\/li><\/ol>\n\n\n\n<p>The creative directors behind Double H Luxury\u2019s advert did a great job. The brand\u2019s message was clear- no matter the kind of day you\u2019ve been through, your luxury apartment would be waiting to make it all better! Through the eyes of a couple, they also projected a typical day in the life of Nigerians such as balancing work, family, and simply trying to commute in a city like Lagos. The fully automated short-let apartment features a voice-controlled two-bedroom suite, a private in-house movie theatre, and cuisine freshly prepared by world-class chefs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Double H- Redefining comfort\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/7fgv0L2KCWE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Black Shines Brightest by Guinness<\/li><\/ul>\n\n\n\n<p>Guinness has launched \u201cBlack shines brightest\u201d, the biggest pan-African campaign in over a decade in Kenya. Inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets. &nbsp;Energetic and empowering, the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential. Across the continent, a generation of individuals, inspired by each other and the people around them, are coming together as they unite to take on the opportunities in front of them.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GUINNESS - Black Shines Brightest\" src=\"https:\/\/player.vimeo.com\/video\/630935150?h=05c13af718&amp;dnt=1&amp;app_id=122963\" width=\"820\" height=\"461\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Glover For Everyone by Glover<\/li><\/ul>\n\n\n\n<p>The commercial highlights the unique products of the business and their usefulness to the lifestyle of everyday Nigerians in Gifting, bill payments, and excess airtime challenges.<\/p>\n\n\n\n<p>It also reveals the actions taken by common people in making sure their everyday activities and lifestyle are faced without any interruptions; a solution which the&nbsp;<a href=\"https:\/\/app.gloverapp.co\/login\" target=\"_blank\" rel=\"noopener\">Glover app<\/a>&nbsp;has taken responsibility to create.<\/p>\n\n\n\n<p>The 30-second commercial focused on the three features of the&nbsp;<a href=\"https:\/\/app.gloverapp.co\/login\" target=\"_blank\" rel=\"noopener\">Glover app-<\/a>&nbsp;<a href=\"https:\/\/gloverapp.co\/giftcards\" target=\"_blank\" rel=\"noopener\">Giftcard<\/a>,&nbsp;<a href=\"https:\/\/gloverapp.co\/refill\/airtime-to-cash\" target=\"_blank\" rel=\"noopener\">Refill<\/a>, and&nbsp;<a href=\"https:\/\/gloverapp.co\/refill\/airtime-to-cash\" target=\"_blank\" rel=\"noopener\">Airtime2Cash<\/a>, showing a woman in her mid-years receiving a gift in the form of a giftcard from her child, with a note to buy the one thing she really wanted.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Best Giftcard Trading App Ever.\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/MsUZoqE-xvw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>We Move by MTN Nigeria<\/li><\/ul>\n\n\n\n<p>This has got to be one of the most relatable ads to come of Nigeria in 2021. First of all, the title is from the streets. \u201cWe Move\u2019 was a trending slang amongst the youths at the time the ad was released, and MTN capitalized on it to share a touching story, one similar to what the majority of the youths in Nigeria are currently facing. Plus, it made use of music, another passion point of the youth. No wonder it was an instant hit.&nbsp;<\/p>\n\n\n\n<p>There were other similar ads in terms of concept and story released before and after We Move launched, but MTN\u2019s ad had more impact. Not only is the ad more popular, but the melodious song also made it more memorable.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WE MOVE\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/PMaNdZ7P944?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>That Feeling by Bet King<\/li><\/ul>\n\n\n\n<p>And on the number one spot is a totally unexpected yet simple ad by Bet King titled That Feeling. The ad which featured former Nigerian Super Eagles Star, Jay Jay Okocha is by far the most creative of the lot!&nbsp;Rather than simply telling people to bet to win on their platform, the ad sold a feeling instead. It depicts a happy feeling as Bet King, which means that one is always happy when on the platform. Doesn\u2019t that mean that one would always win? Yes, the ad says that without actually saying it. Also, the ad concept, the music, and Okocha\u2019s funny dancing made this ad one of the most fun and memorable!<\/p>\n\n\n\n<p> <strong>YOU MAY LIKE:<\/strong> <a href=\"https:\/\/kennysoftstudio.com\/blog\/best-top-5-video-agencies-in-nigeria\/\">Video marketing: Best top 5 video agencies in Nigeria<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"That Feeling, That&#039;s BetKing\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/cAQNLHKW7hU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Black Girl Magic by Darling Hair<\/li><\/ul>\n\n\n\n<p>The official hair brand for BigBrother Naija never disappoints with its adverts. Not only does it capture the beauty and magical essence of women in Nigeria and beyond, but it also reinforces the brand\u2019s position as an innovator and expert in quality hairstyles and extensions. Darling Nigeria is committed to giving customers the trendiest styles and quality hair at the best possible price. \u201cSo wherever life takes you, you can #FindYourBeautiful.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Darling Black Girl Magic TVC by Patoranking\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/_M3nnWlWvh4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Turu Ugo Lota by Life Lager<\/li><\/ul>\n\n\n\n<p>Barely few months ago, Life Lager launched a strategic ad specifically targeting the east, titled Turu Ugo Lota, and it made the number 4 spot on this list. The reason is not far-fetched. The use of the celebrity father and son duo of Pete Edochie and his son Yul, the unique father and son type narration, the content of the narration ladened with deep-rooted messages, and the quality of production catapulted this ad far above any other in its category.<\/p>\n\n\n\n<p>&nbsp;And most importantly, judging by the level of engagement and nature of comments on the ad, it is safe to say that the easterners whom it targeted, felt a deep connection with the ad.<\/p>\n\n\n\n<p><strong>YOU MAY LIKE:<\/strong> <a href=\"https:\/\/kennysoftstudio.com\/blog\/6-benefits-of-video-marketing\/\">6 Benefits of Video Marketing to Small Business<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LIFE LAGER TVC - TURU UGO LOTA\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/A4XmbMXvGBs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_Adverts_why_are_they_important\"><\/span>Conclusion: Adverts, why are they important<strong>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Across the world, manufacturers and service providers typically operate in saturated markets where competition is rife. The situation is not any different in Nigeria. To stand out, it is not enough for companies to offer high-quality products and services;&nbsp;they must&nbsp;also&nbsp;be able to adequately communicate the benefits of their products and services to customers in order to attract their patronage. This is the whole essence of marketing communication.&nbsp;<\/p>\n\n\n\n<p>Advertisements are inevitable in the world of business. For this reason, companies are ever willing to expend billions of naira per year for the development and dissemination of befitting ads. So far this year, the ads highlighted above are the ones that really caught our attention. Have you been influenced by them to purchase?&nbsp;<\/p>\n\n\n\n<p>So, if you\u2019re a business owner and you want to create a professional video that will get you those kinds of results, it\u2019s the perfect time to&nbsp;<a href=\"http:\/\/www.kennysoftstudio.com\/contact-us\">contact with kennysoft STUDIOs.<\/a><\/p>\n\n\n\n<p>With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"kennysoftstudio.com\/contact-us\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1024x378.jpg\" alt=\"video marketing agency\" class=\"wp-image-289\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1024x378.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-300x111.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-768x284.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1536x568.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-2048x757.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-150x55.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>While it may feel like 2022 is just getting started, we\u2019re a few days into the year, and 2021 was a great year for tv contents especially tv commercials so we have made a list of the most engaging commercials of 2021 to talk about. We\u2019ll go into more detail below, but here are our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41],"tags":[28,30],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-kennysoftstudio-com-blog-category-video-marketing","tag-video-marketing","tag-viral-video"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=375"}],"version-history":[{"count":4,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/375\/revisions"}],"predecessor-version":[{"id":383,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/375\/revisions\/383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/377"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}