{"id":421,"date":"2022-02-14T00:48:52","date_gmt":"2022-02-14T00:48:52","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=421"},"modified":"2022-02-14T00:54:56","modified_gmt":"2022-02-14T00:54:56","slug":"the-perfect-valentines-day-campaign-video","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/the-perfect-valentines-day-campaign-video\/","title":{"rendered":"5 Tips for Creating the perfect Valentine\u2019s Day campaign Video"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/5-Tips-for-Creating-the-perfect-Valentines-Day-campaign-Video-1024x683.jpg\" alt=\"5 Tips for Creating the perfect Valentine\u2019s Day campaign Video \" class=\"wp-image-423\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/5-Tips-for-Creating-the-perfect-Valentines-Day-campaign-Video-1024x683.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/5-Tips-for-Creating-the-perfect-Valentines-Day-campaign-Video-300x200.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/5-Tips-for-Creating-the-perfect-Valentines-Day-campaign-Video-768x512.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/5-Tips-for-Creating-the-perfect-Valentines-Day-campaign-Video-1536x1024.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/5-Tips-for-Creating-the-perfect-Valentines-Day-campaign-Video-2048x1366.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/5-Tips-for-Creating-the-perfect-Valentines-Day-campaign-Video-446x297.jpg 446w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Whether you love it or hate it, Valentine\u2019s Day is a consumer event, and data shows that in recent years, people aren\u2019t just buying gifts for spouses and significant others\u2014they\u2019re shopping for themselves, their family and friends, their coworkers, and even their pets.<\/p>\n\n\n\n<p>Valentine\u2019s Day was all about heart-shaped candy and your middle school crush when we were younger. Fast forward to 2022, and February 14th is now a marketing holiday that reaches far and wide. It celebrates all forms of love and is far from a day limited to flowers and candy. For business owners, this shift means possibilities to sell products and services beyond roses and chocolates.<\/p>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/www.rochesterfirst.com\/holidays\/98-million-americans-expect-their-partner-to-spend-less-on-valentines-day-2021-study-finds\/amp\/\" target=\"_blank\" rel=\"noopener\">Rochester First<\/a>, total Valentine\u2019s Day spending for 2021 is projected to hit 21 billion, which breaks down to $164.76 per person expected to celebrate.<\/p>\n\n\n\n<p>There\u2019s no reason your business shouldn\u2019t make the most of the holiday and all it has to offer. So, how can you stand out and reach the hearts of your customers this year? With video, of course!<\/p>\n\n\n\n<p>Keeping this in mind, you can start planning a video-driven marketing plan focused on promoting sales, engaging customers, and most of all, LOVE. And we\u2019re going to ensure you make the most of your video creation and communication this Valentine\u2019s Day.<\/p>\n\n\n\n<p>So, if you think your brand doesn\u2019t align with Valentine\u2019s Day shopping, it may be time to give your strategy a second look. Here are four perfect ways in creating that amazing valentine day campaign video for your brand.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/the-perfect-valentines-day-campaign-video\/#1_Create_Valentines_Day_Gift_Guide_Videos\" >1.\u00a0\u00a0\u00a0 Create Valentine\u2019s Day Gift Guide Videos<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"1-create-valentine-s-day-gift-guide-videos\"><span class=\"ez-toc-section\" id=\"1_Create_Valentines_Day_Gift_Guide_Videos\"><\/span><strong>1.\u00a0\u00a0\u00a0 Create Valentine\u2019s Day Gift Guide Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Valentine&#8217;s Day is about gift-giving. And here goes an interesting fact: People don&#8217;t look for gift ideas for their partners only, but for their family, colleagues, friends, and <a href=\"https:\/\/www.entrepreneur.com\/article\/288417\" target=\"_blank\" rel=\"noreferrer noopener\">pets <\/a>too!<\/p>\n\n\n\n<p>It gives you tons of content ideas to create Valentine&#8217;s Day videos for. Even if your product or service doesn&#8217;t look like a perfect gift for loved ones, you can still turn it to your advantage and offer it as a small token of appreciation.<\/p>\n\n\n\n<p>Craft a video that consumers can use as a gift guide: Put together a list of gift ideas for kids, teachers, moms, bosses, cats, you name it. Or, be cheeky and showcase your own product as the perfect gift.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Testimonial Videos<\/strong><\/li><\/ul>\n\n\n\n<p>Know what customers really love? Reviews from other customers that prove a product or service is the real deal. You already know that&nbsp;building trust is crucial to any marketing strategy. What better way to build trust than with video testimonials from actual customers?<br><br>It\u2019s probably easier than you think to make a&nbsp;<a href=\"https:\/\/www.wevideo.com\/blog\/for-work\/three-steps-to-a-compelling-testimonial-video\/\" target=\"_blank\" rel=\"noopener\">video testimonial<\/a>. Simply interview a happy customer and ask them about their experience with your product or service. Don\u2019t script it&#8211;let your customers speak from an honest and authentic place. Can\u2019t get them in front of a camera? Display video clips and images of your team at work and use written testimonials, or quotes, as a text overlay. Testimonials are simple, effective and bound to be loved by your customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Community&nbsp;Involvement Video<\/strong><\/li><\/ul>\n\n\n\n<p>Valentine\u2019s Day is the perfect time to spread positive vibes by showing how your business gives back to the community. Does your business have a community service program or a Volunteer Day set aside for employees? Or maybe your company donates a percentage of certain proceeds to a good cause. These are all great stories you can share with your customer audience.<br><br>Record a video of your business giving back and highlight your employees, their passion and the great work they\u2019re doing for the people, environment, etc. By doing so, you put faces and actions to your company\u2019s name. Remember, the goal of your video is to focus on the community you serve&#8211;not your brand.&nbsp;Be authentic, and show your customers how much you love your community.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Behind The Scene Video<\/strong><\/li><\/ul>\n\n\n\n<p>Show your customers how much \u201clove\u201d goes into the product or service you sell. You want to&nbsp;tell the deeper story behind your business. Create a behind-the-scenes video to give a tour of your company\u2019s office, factory or studio. Provide an opportunity for your customers to peek inside and see how your products are made, or get to know the people who make them.<br><br>Going behind the scenes doesn\u2019t have to be limited to a tour of your company\u2019s office. Show off the creative or operational processes that fuel your business, or interview staff members to give insight into their expertise and personalities. If you have a company mission or a motto, a video is a great way to tell the inspirational story behind it. Who doesn\u2019t love a story like that?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Run A Contest&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>Let your customers show their love for you this Valentine\u2019s Day.&nbsp;Run a contest&nbsp;or open up a call for submissions asking your fans to create video content for you. Fan-sourced content makes for really great, relatable videos (and testimonials, mentioned above) that are perfect for sharing on social media.<br><br>Come up with a unique hashtag so your customers understand what type of video you want them to make. Ask them to create videos on sites like TikTok, Twitter or Instagram with your unique hashtag. You can even combine their videos to create a fully user-generated content (UGC) experience. These types of videos are great for capturing the customer\u2019s perspective and sharing your product or service at the same time. Bonus: You might get a few excellent brand ambassadors in the process.<\/p>\n\n\n\n<p><strong>Final Thought<\/strong><\/p>\n\n\n\n<p>And now, with these Valentine&#8217;s Day campaign video ideas in your pocket, it&#8217;s time to create original videos for your audience.<\/p>\n\n\n\n<p>Are you ready to get creative with your Valentine\u2019s Day video ads? if yes! \u00a0Reach out to us <a href=\"https:\/\/kennysoftstudio.com\/contact_us\" target=\"_blank\" rel=\"noreferrer noopener\">kennysoft STUDIOs<\/a> and let\u2019s get started<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you love it or hate it, Valentine\u2019s Day is a consumer event, and data shows that in recent years, people aren\u2019t just buying gifts for spouses and significant others\u2014they\u2019re shopping for themselves, their family and friends, their coworkers, and even their pets. Valentine\u2019s Day was all about heart-shaped candy and your middle school crush [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[43,41],"tags":[27,28],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","category-https-kennysoftstudio-com-blog-category-video-marketing","tag-social-media","tag-video-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":2,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"predecessor-version":[{"id":426,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/421\/revisions\/426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/423"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}