{"id":443,"date":"2022-02-28T13:01:35","date_gmt":"2022-02-28T13:01:35","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=443"},"modified":"2022-02-28T13:27:03","modified_gmt":"2022-02-28T13:27:03","slug":"how-to-create-good-promotional-videos","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/","title":{"rendered":"7 easy ways on how to create good promotional videos"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/7-easy-ways-on-how-to-create-a-good-promotional-video-2-1024x683.jpg\" alt=\"easy ways on how to create a good promotional video\" class=\"wp-image-457\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/7-easy-ways-on-how-to-create-a-good-promotional-video-2-1024x683.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/7-easy-ways-on-how-to-create-a-good-promotional-video-2-300x200.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/7-easy-ways-on-how-to-create-a-good-promotional-video-2-768x512.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/7-easy-ways-on-how-to-create-a-good-promotional-video-2-1536x1025.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/7-easy-ways-on-how-to-create-a-good-promotional-video-2-2048x1366.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/02\/7-easy-ways-on-how-to-create-a-good-promotional-video-2-446x297.jpg 446w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Just in case you don\u2019t know let me school you, would you believe that people&nbsp;<a href=\"https:\/\/backlinko.com\/video-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">spend 33 percent of their time online<\/a>&nbsp;watching videos? What\u2019s more: nearly&nbsp;<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">nine out of ten marketers<\/a>&nbsp;used video in their 2020 marketing strategy. Oh, and let\u2019s not forget that over&nbsp;<a href=\"https:\/\/blog.youtube\/news-and-events\/you-know-whats-cool-billion-hours\/\" target=\"_blank\" rel=\"noreferrer noopener\">one billion hours of video<\/a>&nbsp;is consumed on YouTube every single day.<\/p>\n\n\n\n<p>If your prospects are watching videos, and virtually all of your competitors are publishing videos, then it\u2019s time you create a good promotional video to get your products and services in front of potential buyers. And to help you achieve this we\u2019ve got 7 very steps to help you get there.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#Step_1_Know_your_audience\" >Step 1: Know your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#Step_2_Decide_on_the_Type_of_Video\" >Step 2: Decide on the Type of Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Product_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Product Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Intro_Outro_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Intro &amp; Outro Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Explainer_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Explainer Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Launch_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Launch Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Event_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Event Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_FAQ_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; FAQ Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_TV_CommercialsSpots\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; TV Commercials\/Spots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Mini_Documentary_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Mini Documentary Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Promo_Ads\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Promo Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Social_Media_Video_Ads\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Social Media Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_Behind-the-Scenes_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Behind-the-Scenes Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#%C2%B7_About_Us_Videos\" >\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; About Us Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#Step_3_Write_a_Script\" >Step 3: Write a Script<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#Step_4_Draft_a_Storyboard\" >Step 4: Draft a Storyboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#Step_5_Produce_Your_Video\" >Step 5: Produce Your Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#Step_6_Edit_Your_Video\" >Step 6: Edit Your Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#Step_7_Do_a_Final_Review\" >Step 7: Do a Final Review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-good-promotional-videos\/#Final_thought\" >Final thought<\/a><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\" id=\"step-1-know-your-audience\"><span class=\"ez-toc-section\" id=\"Step_1_Know_your_audience\"><\/span><strong>Step 1: Know your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>At its most basic level, the idea of marketing is simply to push out a message and pull a response. For instance, if you run an ABC company, you might tell people to prep their air conditioners for a hot summer and ask them to schedule a tune up. If you run a retail store, perhaps you\u2019ll send an email campaign to promote an upcoming sale with hopes that it will bring in extra revenue.&nbsp;<\/p>\n\n\n\n<p>But what if you ran both the ABC and a retail business, and you mixed up your lists? Can you imagine if you told your retail customers to fix their air conditioners? It would probably cause mass confusion, and your message would fall flat. That\u2019s where the importance of knowing your audience comes in.&nbsp;<\/p>\n\n\n\n<p>Whenever I\u2019m teaching a virtual marketing class, I\u2019ll ask the audience to close their eyes and envision their ideal buyer: the person who would visit their storefront, call their phone, or click to their website with no hassle or haggling. This mental exercise is the beginning of&nbsp;<a href=\"https:\/\/www.bryancaplan.com\/buyerpersona\" target=\"_blank\" rel=\"noreferrer noopener\">building a buyer persona<\/a>, and it\u2019s critical to developing the right content for your audience.<\/p>\n\n\n\n<p>The buyer persona will also determine your brand\u2019s tone, which is very important when recording your videos. Will you be fun and entertaining, or does your ideal buyer prefer a serious, more professional approach? Just know that your buyer persona will evolve over time, and you may even develop multiple buyer personas. Always keep these tops of mind when designing your video marketing strategy.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"step-2-decide-on-the-type-of-video\"><span class=\"ez-toc-section\" id=\"Step_2_Decide_on_the_Type_of_Video\"><\/span><strong>Step 2: Decide on the Type of Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><br>Next, it\u2019s time to determine which type of promotional video is most suited for your goals and objectives. More often than not, this choice depends mainly on your budget for the project and how much time you\u2019re willing to invest in it.<\/p>\n\n\n\n<p>Thankfully, some video types like bite-size ads and testimonial videos are inexpensive to produce. But TV commercials and documentaries will naturally take more time and money.<\/p>\n\n\n\n<p>Choose according to what you and your team can handle without compromising on quality. If you can afford a videographer to create an animated explainer video, there are many available on freelance platforms like Fiverr and Upwork.<\/p>\n\n\n\n<p>Make sure you choose a video type that your target audience will relate to and want to act upon. For example, if you\u2019re trying to reach a younger demographic, choose social media and YouTube ads instead of a TV commercial.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"product-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_Product_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Product Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>When you want to get the word out about a specific product or service, try using a&nbsp;<a href=\"https:\/\/visme.co\/blog\/product-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">product video<\/a>. These videos are specific about a product and don\u2019t veer too far into other topics of your company or your brand.<\/p>\n\n\n\n<p>In these types of promotional videos, the main focus is on your product and why your customers need it in their lives. Don\u2019t forget to add information about how they can get it!<\/p>\n\n\n\n<p>Here is an example of a product video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SHARERIDE2GO\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/yGl8xFB_ZwA?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: Kennysoft STUDIOs<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"intro-outro-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_Intro_Outro_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Intro &amp; Outro Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Intros and outros are important parts of the videos you share on YouTube, social media or those TVs in the waiting area of your office. Your intro should be all about the video\u2019s title, but you can also add your logo and website URL for brand awareness.<\/p>\n\n\n\n<p>In the outro, ask your viewers to subscribe (if publishing on YouTube) and add a call-to-action so that they can get in touch with you or take the next step easily.<\/p>\n\n\n\n<p>Here is an example of an Intro &amp; Outro Videos video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cinematic Intro Music Template FREE\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/U_k5xNlFofw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: K.A Photography <\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"explainer-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_Explainer_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Explainer Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Explainer videos are on the longer side of the promo video spectrum. The purpose of an&nbsp;<a href=\"https:\/\/visme.co\/blog\/explainer-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">explainer video<\/a>&nbsp;is to show the viewer the \u201chow\u201d of whatever it is that you\u2019re promoting.<\/p>\n\n\n\n<p>You can make explainer videos that visually demonstrate to customers:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>How your product is produced or distributed<\/li><li>How your services can make their job easier<\/li><li>How your company as a whole can improve how they get things done<\/li><\/ol>\n\n\n\n<p>Here is an example of an Explainer video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Plastic bottle\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/Cm_Bv5kyqSk?start=37&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: Kennysoft STUDIOs<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"launch-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_Launch_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Launch Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>A launch video is an ideal choice for promoting a new product or service your team has been working on. Share the best features of what you\u2019re launching and show how it will help your viewer.<\/p>\n\n\n\n<p>Make sure to detail what makes this new thing better than whatever there was or wasn\u2019t before. Pair launch videos with teaser videos to get the excitement going before the day of the launch.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Seyfarth Brand Launch Video\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/SW7VUI_6Crw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: seyfarth<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"event-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_Event_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Event Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Event videos are promotional videos for upcoming events. The most successful event videos use footage from previous years, showing what attendees can expect to see and experience.<\/p>\n\n\n\n<p>If the event is happening for the first time, use stock imagery or sourced imagery from your keynote speakers. Include the main topic, schedule of events and most recognized guests.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SearchLeeds 2018 Official Event Video\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/Y6MlVop80y0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: search leeds<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"faq-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_FAQ_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>FAQ Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>If you\u2019re looking for an innovative way to promote your brand, try an FAQ video. Use real questions asked on social media, via customer support channels or during events.<\/p>\n\n\n\n<p>There are always a few questions that get asked the most; use those to create fun FAQ videos that you can add to your YouTube channel or social media.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FAQ 1\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/G39aovQU1l0?list=PL1pK6Oh7ln-SNrC81TcZFyyMQS0tXjOS2\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: <a href=\"https:\/\/www.youtube.com\/channel\/UCpHYTJkr7vP4hKUWvgUY7dw\" target=\"_blank\" rel=\"noopener\">Alan C. Olson &amp; Associates, S.C<\/a><br><\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"tv-commercials-spots\"><span class=\"ez-toc-section\" id=\"%C2%B7_TV_CommercialsSpots\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>TV Commercials\/Spots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Before we had the internet, TV commercials (or TVCs) were the way to go for promotional videos. With so many options now, not all brands need to invest in a costly TV commercial.<\/p>\n\n\n\n<p>But if you want to get the word out about your business in a big way, then a TV advertisement spot might still be a good option. You might not be able to afford a Super Bowl placement, but you can work your way up to that.<\/p>\n\n\n\n<p>Here&#8217;s an example of a TVC from&nbsp;This is Afrika<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"THIS IS AFRICA TVC\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/U4D7-HCNO1U?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: Kennysoft STUDIOs<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"mini-documentary-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_Mini_Documentary_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Mini Documentary Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Now, we go further afield into the long-form promotional video. Mini documentaries are anywhere between 2 and 6 minutes. This style of promotional video is similar to an &#8220;about us&#8221; video but goes deeper into a specific story regarding your brand.<\/p>\n\n\n\n<p>Some ideas include the backstory behind a unique aspect of your production line, or an uplifting message with facts about how your organization gives back to the community.<\/p>\n\n\n\n<p>Here&#8217;s an example of a mini documentary from Nestoil Plc<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NESTOIL TOWER  VIDEO\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/lljPcpffZCo?start=90&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: Kennysoft STUDIOs<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"promo-ads\"><span class=\"ez-toc-section\" id=\"%C2%B7_Promo_Ads\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Promo Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Promo ads are short promotional videos that can be used for advertising campaigns with Google or Mediavine, or placed on websites or related industries to yours.<\/p>\n\n\n\n<p>Here&#8217;s an example of a promo ads<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pedini TV commercial\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/Y-JilmdEVbc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: Kennysoft STUDIOs<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"social-media-video-ads\"><span class=\"ez-toc-section\" id=\"%C2%B7_Social_Media_Video_Ads\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Social Media Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Social media ads need to be scroll-stoppers to be successful, so keep yours short, sweet, to the point and very catchy.<\/p>\n\n\n\n<p>You can&nbsp;create social media ads&nbsp;for any platform, such as Facebook, Instagram, Twitter, LinkedIn or Pinterest. However, make sure that the ad&#8217;s size and content is tailored to each platform you&#8217;re sharing it on.<\/p>\n\n\n\n<p>Here&#8217;s an example of a social media video ads<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PEE Final FULL HD\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/MFHsuZPAZhk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: Kennysoft STUDIOs<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"behind-the-scenes-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_Behind-the-Scenes_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Behind-the-Scenes Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Sharing what happens behind the scenes in your company is a great indirect way of promoting your services and products. If your brand is already popular on social media, followers will love getting to know what your office looks like, how people work, the company culture and more.<\/p>\n\n\n\n<p>Here is a great example of a behind-the-scenes video<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rema &quot;IRON MAN&quot; (Behind the Scenes)\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/7UqPxIGwswI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: capital dreams pictures<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"about-us-videos\"><span class=\"ez-toc-section\" id=\"%C2%B7_About_Us_Videos\"><\/span>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>About Us Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>&#8220;About us&#8221; videos are similar to behind-the-scenes videos but are more specific about your brand story. Use this type of promotional video to share how your company got started and why.<\/p>\n\n\n\n<p>Talk about your core values and goals for the future. Or, share your company culture and why client satisfaction is important. Most importantly, be honest, authentic and approachable.<\/p>\n\n\n\n<p>Here&#8217;s an example of an &#8220;about us&#8221; video&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PLOUTOS LINK PROJECT\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/MNbJlX84LJc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Credit: Kennysoft STUDIOs<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"step-3-write-a-script\"><span class=\"ez-toc-section\" id=\"Step_3_Write_a_Script\"><\/span><strong>Step 3: Write a Script<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Next up,&nbsp;<a href=\"https:\/\/visme.co\/blog\/video-script\/\" target=\"_blank\" rel=\"noreferrer noopener\">it\u2019s time to write the script for your promotional video<\/a>. A video script is similar to an outline for a blog post or article but includes specific instructions on how the video is created. The main sections in the script are the scenes; they are laid out in order from beginning to end.<\/p>\n\n\n\n<p>At the very top of the script, add the type of video you\u2019re creating so it\u2019s fresh in your mind while writing the script.<\/p>\n\n\n\n<p>For example, \u201cLive Action + Motion graphics \u2014 social media video to promote a new location of my coffee shop; 15 sec.\u201d<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"step-4-draft-a-storyboard\"><span class=\"ez-toc-section\" id=\"Step_4_Draft_a_Storyboard\"><\/span><strong>Step 4: Draft a Storyboard<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>With the video script ready, it\u2019s time to visualize. A storyboard is both a static draft of the final product and an aid to the process. Each scene is laid out visually on a \u201cboard\u201d \u2014 one rectangle per scene. There\u2019s no need to get too detailed on this step, but it does help to do it as it will support the production of the video.<\/p>\n\n\n\n<p>Try storyboard building software, or sketch the storyboard by hand on index cards. Why index cards? So you can move the order of the cards, each card being a scene of the video. The best part about using index cards is that you can copy the information from the script to the back of the card.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"step-5-produce-your-video\"><span class=\"ez-toc-section\" id=\"Step_5_Produce_Your_Video\"><\/span><strong>Step 5: Produce Your Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>You\u2019re ready to produce the video. This and the next step might overlap if you\u2019re working on your own. What you use for producing might be the same for editing, especially if you\u2019re using an online tool like Visme or Biteable.<\/p>\n\n\n\n<p>Both animated and live-action videos can use stock imagery found inside the tools we just mentioned. Keep that in mind as you put the scenes together to increase productivity.<\/p>\n\n\n\n<p>For videos with custom animations or footage, the production and editing steps are separate and will involve a before and after stage. This is also the case if you\u2019re sourcing visuals from third- party stock sites.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"step-6-edit-your-video\"><span class=\"ez-toc-section\" id=\"Step_6_Edit_Your_Video\"><\/span><strong>Step 6: Edit Your Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Editing your video is all about putting the scenes together according to your script and storyboard. It also includes adding all the finishing touches that will make your promotional video complete.<\/p>\n\n\n\n<p>But before you can edit your video, you need to choose a video editing platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/visme.co\/blog\/best-free-video-editing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">With so many video editing tools out there<\/a>, it can be tough to choose one that will best suit your needs. Are you looking for a simple video maker that works in your browser? Or do you need professional video editing software with advanced features?<\/p>\n\n\n\n<p>For short videos like social media ads and listicles, you\u2019re better off with one of the online options. Here are some online video makers to consider:<\/p>\n\n\n\n<p>Visme<\/p>\n\n\n\n<p>Biteable<\/p>\n\n\n\n<p>Moovly<\/p>\n\n\n\n<p>Offeo<\/p>\n\n\n\n<p>Powtoon<\/p>\n\n\n\n<p>iMovie<\/p>\n\n\n\n<p>For elaborate or long-form promotional videos, you\u2019ll need professional software or hire a person who knows how to use it. Some professional video editors include:<\/p>\n\n\n\n<p>Adobe Premiere Pro<\/p>\n\n\n\n<p>Final Cut Pro<\/p>\n\n\n\n<p>Filmora 9<\/p>\n\n\n\n<p>Do your research and look at all the options, laying out pros and cons according to the goals and purposes for your promotional video.<\/p>\n\n\n\n<p>Then, edit your video by trimming the clips, stitching them together, layering audio and text, and adding post-production elements like animations until you&#8217;re happy with the end result.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"step-7-do-a-final-review\"><span class=\"ez-toc-section\" id=\"Step_7_Do_a_Final_Review\"><\/span><strong>Step 7: Do a Final Review<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Before your video is 100% ready, it needs a final review. Check that all the information is correct, and that all images, videos and music are royalty-free or you have a license for them. Ask coworkers for feedback and get a second pair of eyes on your video from someone you trust.<\/p>\n\n\n\n<p>After that, make any necessary revisions, take one last discerning look and you\u2019re done! Your video is ready to fly away from the nest and get your business more sales, conversions and engagement.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"final-thought\"><span class=\"ez-toc-section\" id=\"Final_thought\"><\/span><strong>Final thought<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Have A Plan In Place<\/strong><\/li><\/ol>\n\n\n\n<p>There\u2019s no denying that you\u2019ll have a challenging time creating a promo video if you don\u2019t plan ahead. Impromptu videos might be great for your personal Instagram account, but promotional videos for your business aren\u2019t the kind you can just wing and hope for the best.<\/p>\n\n\n\n<p>If you simply can\u2019t fathom the time to plan appropriately, you\u2019re better off hiring professionals to do it for you. Or, talk to the project managers in your team and see if they can tackle it.<\/p>\n\n\n\n<p>There are many factors to take into consideration, from laying out goals and objectives to booking hours at a filming studio. Don\u2019t say we didn\u2019t warn you!<\/p>\n\n\n\n<p>2. <strong>Optimize for Multiple Platforms<\/strong><\/p>\n\n\n\n<p>The era of multichannel marketing is here for good, and your promo videos better be ready for it. All the short promo videos like bite-size ads, and social media ads need to be produced in horizontal, vertical and square formats. This way, you can cover all social media channels without a hitch.<\/p>\n\n\n\n<p>In Visme, you can use any video template in three different sizes \u2014 wide, square and vertical. You can also choose a custom size for your video if you don&#8217;t want to go with these three options.<\/p>\n\n\n\n<p>TV commercials and mini-documentaries should look good on all devices, from the smallest handheld phone to giant flat-screen TV. Are you promoting your products and services worldwide? Make sure to localize your message with the correct language and cultural nuances.<\/p>\n\n\n\n<p><strong>3. Don&#8217;t Give it All Away<\/strong><\/p>\n\n\n\n<p>Yes, your promotional videos have a purpose, to sell. But they are also required to keep the audience wanting more. That\u2019s the hook that will entice them to look for you online, check out your website, browse your offers, read about your brand and finally buy.<\/p>\n\n\n\n<p>There\u2019s a fine line between showing what your products and services are good for and not giving it all away. You have to pique the viewer\u2019s curiosity with catchy and engaging visuals, music and message. Leave them thinking about your brand, at least long enough to find you online.<\/p>\n\n\n\n<p><strong>4. Tell a Story<\/strong><\/p>\n\n\n\n<p>There\u2019s no better way to grab the viewer\u2019s attention during your promotional video than to tap into some storytelling techniques. In fact, storytelling should be at the center of all the marketing strategies your brand puts out into the world. When you tell a story visually, textually or with narration, the viewer feels like they can relate and like you are talking to them directly.<\/p>\n\n\n\n<p>Knowing what story to tell will depend on the market research about your target audience. How are they using your product or products like it, and why? How is your product or service solving a specific problem for a particular person? Frame the video with a beginning, middle and end, making the story progress from one to the other, ending in a resolution.<\/p>\n\n\n\n<p><strong>5. Include a CTA<\/strong><\/p>\n\n\n\n<p>Last but not least, always include a call-to-action (CTA) in your promo video. This can be a spoken invitation as part of the narration or a visual invitation with your contact details. The point is that people should finish seeing your video and know exactly how and where to find you to buy your products or hire your services.<\/p>\n\n\n\n<p>Different placements for your video will have other CTA possibilities. A YouTube outro, for example, should say \u201csubscribe,\u201d \u201cvisit our website,\u201d or something of the sort. For example, bite-size ads and social media videos shared on Instagram can have a link sticker added to them at the time of publication. A TV commercial simply needs a visual of your website URL.<\/p>\n\n\n\n<p>So, if you\u2019re a business owner and you want to create a professional video that will get you those kinds of results, it\u2019s the perfect time to&nbsp;<a href=\"http:\/\/www.kennysoftstudio.com\/contact-us\">contact with kennysoft STUDIOs.<\/a><\/p>\n\n\n\n<p>With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/kennysoftstudio.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1024x378.jpg\" alt=\"video marketing agency\" class=\"wp-image-289\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1024x378.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-300x111.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-768x284.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-1536x568.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-2048x757.jpg 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2021\/10\/nn-150x55.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Just in case you don\u2019t know let me school you, would you believe that people&nbsp;spend 33 percent of their time online&nbsp;watching videos? What\u2019s more: nearly&nbsp;nine out of ten marketers&nbsp;used video in their 2020 marketing strategy. Oh, and let\u2019s not forget that over&nbsp;one billion hours of video&nbsp;is consumed on YouTube every single day. If your prospects [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55,43],"tags":[165,28],"class_list":["post-443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners-guide","category-tips","tag-promotional-video","tag-video-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=443"}],"version-history":[{"count":15,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":462,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/443\/revisions\/462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/457"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}