{"id":556,"date":"2022-05-24T18:10:22","date_gmt":"2022-05-24T18:10:22","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=556"},"modified":"2022-05-24T18:30:11","modified_gmt":"2022-05-24T18:30:11","slug":"10-reason-why-tiktok-ads-are-worth-it","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/10-reason-why-tiktok-ads-are-worth-it\/","title":{"rendered":"10 Reason why Tiktok Ads are worth it?"},"content":{"rendered":"\n
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Are Tiktok Ads Worth It? The short answer \u2014 yes, you should definitely give it a go. It\u2019s one of the fastest-growing (& most cost-effective) social media platforms in the world and is quickly becoming an advertising haven for businesses! But deciding if it\u2019s the right fit for you requires answers to essential questions like:<\/p>\n\n\n\n

Who is your target audience?<\/p>\n\n\n\n

(If they\u2019re 25 and under, TikTok is the place to be!)<\/p>\n\n\n\n

Can you easily showcase your products\/services in a video?<\/p>\n\n\n\n

Are you comfortable sharing light-hearted content?<\/p>\n\n\n\n

(TikTok isn\u2019t a \u2018serious\u2019 platform by any means).<\/p>\n\n\n\n

I personally recommend you spend time experimenting with the platform and different types of content so you can find the perfect fit for your business!<\/p>\n\n\n\n

That been said, why will you even want to market your product or service in TikTok to start with. I believe you don\u2019t know let me explain to you statistically, just take a look at these statistics from Influencer marketing hub<\/a><\/p>\n\n\n\n

  1. TikTok Users Spend More than 850 Minutes Per Month on the App<\/strong><\/li><\/ol>\n\n\n\n

    According to Statista<\/a>, US TikTok users average 858 minutes per month on the app. This statistic gives information on monthly TikTok app user engagement in the United States in March 2020.<\/p>\n\n\n\n

    If you examine the data from October 2019 to March 2020, you will note a considerable increase in the time that the average TikTok user spent on the app. Usage grew from an average of 442.9 minutes per month in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February, and 858 minutes in March 2020.<\/p>\n\n\n\n

    <\/a>2. TikTok now has 1 Billion Monthly Active users (January 2022)<\/strong><\/p>\n\n\n\n

    As of January 2022, TikTok had 1 billion<\/a> Monthly Active users worldwide!<\/p>\n\n\n\n

    In a December 2019 Statista survey, 23 percent of respondents stated that they had used or seen videos posted on TikTok. Conversely, 44% indicated that they hadn’t, while 33% claimed to have never heard of TikTok. However, more U.S. internet users used TikTok in 2020 during the COVID pandemic, so these percentages now probably understate the actual situation.<\/p>\n\n\n\n

    3. 3 Billion Installations<\/strong><\/p>\n\n\n\n

    TikTok has been installed on devices over 3 billion times worldwide<\/a>. It passed the one billion-milestone in February 2019 and the two billion-figure in April 2020. It reached three billion in Mid-2021. TikTok became only the fifth non-gaming app to reach the 3-billion level and the first not owned by Facebook (now Meta).<\/strong><\/p>\n\n\n\n

    <\/a>4. 167 Million TikTok Videos Watched in an Internet Minute<\/strong><\/p>\n\n\n\n

    In August 2021, Statista<\/a> collated online media usage for an “internet minute” worldwide. In that time, people consume hundreds of thousands of hours of content and send, scroll, and upload millions of messages, emails and texts. Amongst these statistics, Statista found that TikTok users watch 167 million hours of videos on the app in a sample minute.<\/p>\n\n\n\n

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    <\/a>5. Entertainment Most Popular Category on TikTok by Hashtag Views<\/strong><\/p>\n\n\n\n

    As of July 2020, the most popular content categories on TikTok all had over two billion views, according to Statista. The most viewed content category on the app was entertainment content. Presumably, this category includes all those lip-synching videos. The second most viewed content category was dance. <\/p>\n\n\n\n

    The most popular categories overall are:<\/p>\n\n\n\n

    Entertainment \u2013 535 billion hashtag views<\/p>\n\n\n\n

    Dance \u2013 181 billion<\/p>\n\n\n\n

    Pranks \u2013 79 billion<\/p>\n\n\n\n

    Fitness\/sports \u2013 57 billion<\/p>\n\n\n\n

    Home reno\/D.I.Y. \u2013 39 billion<\/p>\n\n\n\n

    Beauty\/skincare \u2013 33 billion<\/p>\n\n\n\n

    Fashion \u2013 27 billion<\/p>\n\n\n\n

    Recipes\/cooking \u2013 18 billion<\/p>\n\n\n\n

    Life hacks\/advice \u2013 13 billion<\/p>\n\n\n\n

    Pets \u2013 10 billion<\/p>\n\n\n\n

    Outdoors \u2013 2 billion<\/p>\n\n\n\n

    6. Highest Social Media Engagement Rates Per Post<\/strong><\/p>\n\n\n\n

    Recent Upfluence data shows better engagement rates across different follower levels for Instagram, YouTube, and TikTok. TikTok has considerably more engagement than either of the other two networks at all follower levels. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.<\/p>\n\n\n\n

    If you isolate the fitness sector, Upfluence found that although there weren’t all that many TikTok fitness influencers, they had the highest average engagement rate across platforms \u2013 9.3% compared to Instagram (2.9%), YouTube (0.7%), and Facebook (0.5%).<\/p>\n\n\n\n

    7. Total Downloads For TikTok Exceed 2.5 Billion<\/strong><\/p>\n\n\n\n

    TikTok has grown significantly over the years and House of Marketers expect it to continue to scale worldwide. According to a report by the Business of Apps, 2.6 billion people will download the app by 2020. In 2018 alone, more than 750 million people downloaded the app. And as 2019 came to an end, they reached 1.5 billion, almost doubling the number of downloads in a single year.<\/p>\n\n\n\n

    8. Most TikTok Users Want Funny and Engaging Content on TikTok<\/strong><\/p>\n\n\n\n

    Participants in the global web index survey said that they usually look for entertaining or funny content on the app. Entertaining its visitors is a higher priority for TikTok than anything else. Posting and sharing entertaining content remains the most common way that people interact with the app.<\/p>\n\n\n\n

     9. Users spend more time on TikTok than YouTube<\/strong><\/p>\n\n\n\n

    According to AppAnnie, users are spending much more time watching TikTok than they are on YouTube. People can watch new content in a very short span of time given the style of content that TikTok offers, especially when compared to YouTube. This helps explain why your marketing budget may be better used off YouTube, and on TikTok.<\/p>\n\n\n\n

    10. Smaller Brands Can Go Viral on TikTok, With Little Effort<\/strong><\/p>\n\n\n\n

    Some smaller brands can sometimes become household names and older brands can become relevant again through TikTok. In the case of Ocean Spray, a 90-year-old beverage company became relevant again. TikTok creator Nathan Apodaca showed himself drinking the beverage on his way to work. Ocean Spray also saw a bump in their sales following the height of the trend. They capitalized on it by referencing the trend on TikTok and participating in a challenge inspired by Nathan\u2019s initial video.<\/p>\n\n\n\n

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