{"id":596,"date":"2022-07-13T10:53:27","date_gmt":"2022-07-13T10:53:27","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=596"},"modified":"2023-03-20T14:29:10","modified_gmt":"2023-03-20T14:29:10","slug":"video-marketing-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/video-marketing-tips-for-small-businesses\/","title":{"rendered":"5 Video Marketing Tips For Small Businesses"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/07\/Video-Marketing-Tips-For-Small-Businesses-1024x684.gif\" alt=\"Video Marketing Tips For Small Businesses\" class=\"wp-image-599\" width=\"838\" height=\"560\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/07\/Video-Marketing-Tips-For-Small-Businesses-1024x684.gif 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/07\/Video-Marketing-Tips-For-Small-Businesses-300x200.gif 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/07\/Video-Marketing-Tips-For-Small-Businesses-768x513.gif 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/07\/Video-Marketing-Tips-For-Small-Businesses-1536x1025.gif 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/07\/Video-Marketing-Tips-For-Small-Businesses-2048x1367.gif 2048w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/07\/Video-Marketing-Tips-For-Small-Businesses-446x297.gif 446w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/video-marketing-tips-for-small-businesses\/#Video_Marketing_Tips_and_Techniques_to_Use_on_a_Budget_for_small_businesses\" >Video Marketing Tips and Techniques to Use on a Budget for small businesses<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Marketing_Tips_and_Techniques_to_Use_on_a_Budget_for_small_businesses\"><\/span>Video Marketing Tips and Techniques to Use on a Budget for small businesses <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to a survey by hubspot.com &nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>video marketing data<\/strong><\/a>, 69% of video marketers surveyed own production equipment while 10 percent rent, and the remaining group does both.<\/p>\n\n\n\n<p>There\u2019s an argument to be made for both.<\/p>\n\n\n\n<p>On one end, creating videos in-house can be cheaper. However, outside agencies can provide higher-quality content.<\/p>\n\n\n\n<p>In fact, most smaller brands (those with 200 employees or less) believe creating video content through an outside agency offers a better ROI than doing so in-house.<\/p>\n\n\n\n<p>However, across all business sizes, roughly a third of respondents say the ROI is about the same either way.<\/p>\n\n\n\n<p>With that said, it\u2019s important to weigh your options and assess when and what you should rent versus own.<\/p>\n\n\n\n<p>Upon first look, it might seem like renting is the smarter (and more affordable) option. However, most marketers surveyed (58%) say creating content in-house is cheaper.<\/p>\n\n\n\n<p>To make this decision, consider the type of content you\u2019ll be producing and the equipment you\u2019ll need.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>This is key in determining what is more cost-efficient.<\/li>\n<\/ol>\n\n\n\n<p>If you\u2019re a makeup brand for instance, you can probably produce great content sitting in front of a camera simply showcasing your products in action with good lighting. However, if you\u2019re a travel and hospitality brand, you\u2019ll likely need props, on-camera talent, location, and many more elements to fulfill your vision. In this case, it may be cheaper to outsource.<\/p>\n\n\n\n<p>2. Separate need-to-haves from must-haves.<\/p>\n\n\n\n<p>When it comes to video equipment, there will always be bigger and better out there.<\/p>\n\n\n\n<p>If there\u2019s one area you should focus on, it\u2019s lighting.<\/p>\n\n\n\n<p>Many believe that having the best camera does the trick but the truth is, lighting is what makes or breaks the quality of a video.<\/p>\n\n\n\n<p>Lighting sets the tone and mood of a video, two elements you need to maintain your audience\u2019s attention in a video.<\/p>\n\n\n\n<p>Sound is another area to splurge on \u2013 specifically your mics. This will enhance the quality of your video, especially if you have to settle for low-end cameras.<\/p>\n\n\n\n<p>As for everything else, (the camera, the lens, the accessories), these are great add-ons but if you\u2019re on a budget, you can make do with low to mid-range options while still getting a high-quality result.<\/p>\n\n\n\n<p>3. Leverage user-generated content.<\/p>\n\n\n\n<p>According to HubSpot Blog Research, the number one challenge video marketers face is a lack of time to create video content.<\/p>\n\n\n\n<p>Well, who said you had to create your content from scratch? You\u2019re likely sitting on a pile of content from your customers right now.<\/p>\n\n\n\n<p>If you have a strong social media presence, you likely have a bank of user-generated content ranging from images to videos and text. You can leverage all of these for campaigns and use them to supplement your own content.<\/p>\n\n\n\n<p>For instance, ahead of the official Fenty Beauty perfume launch, its founder and musician Rihanna posted what seemed to be an ad. It was a video compilation of various celebrities and influencers mentioning how good she smells \u2013 &#8220;like heaven&#8221; was a phrase heard multiple times.<\/p>\n\n\n\n<p>just sayin\u2019 \ud83e\udd37\ud83c\udfff\u200d\u2640\ufe0f\u2026&nbsp;<a href=\"https:\/\/t.co\/EmC4ysMdjR\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>pic.twitter.com\/EmC4ysMdjR<\/strong><\/a><\/p>\n\n\n\n<p>\u2014 Rihanna (@rihanna)&nbsp;<a href=\"https:\/\/twitter.com\/rihanna\/status\/1424884518058565656?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noreferrer noopener\">August 10, 2021<\/a><\/p>\n\n\n\n<p>Without ever having to produce their own video, the brand leveraged UGC to build anticipation surrounding this launch.<\/p>\n\n\n\n<p>4. Hire student and amateur talent.<\/p>\n\n\n\n<p>When it comes to on-camera talent, this is where brands often struggle to think of alternatives.<\/p>\n\n\n\n<p>They usually opt for an in-house creator just to save money, even though their role may not focus on this area at all. Or they contract talent, which can be costly.<\/p>\n\n\n\n<p>Here\u2019s a third option: Reach out to students and amateur actors.<\/p>\n\n\n\n<p>In some cases, money isn\u2019t the main motivator. It can often be exposure, gaining experience, or building up a portfolio. However, paid opportunities will always generate more interest and can get you more experienced talent.<\/p>\n\n\n\n<p>5. Use free editing software.<\/p>\n\n\n\n<p>When you think of video editing, the first thing that comes to mind is probably Adobe.<\/p>\n\n\n\n<p>It\u2019s the go-to software for production professionals. However, it\u2019s complex and isn\u2019t affordable. If you own an Apple device like the Macbook or iPad, you will have free video editing software already available.<\/p>\n\n\n\n<p>While it doesn\u2019t have as many features and offers limited functionality, it works well for simple editing and you can always find workarounds on platforms like YouTube.<\/p>\n\n\n\n<p>Some free editing software comes with free music or you can find online websites that offer royalty-free music.<\/p>\n\n\n\n<p>If you\u2019re intimidated by the idea of&nbsp;<a href=\"https:\/\/www.responsiveinboundmarketing.com\/blog\/video-marketing-statistics-for-2016\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>video marketing&nbsp;<\/strong><\/a>because you think you don\u2019t have the funds, hopefully, these five techniques will change your mind.<\/p>\n\n\n\n<p>Video marketing is an important part of content creation and can drive sales so don\u2019t let money prevent you from staying in the game.<\/p>\n\n\n\n<p>Sharing is caring so please don&#8217;t forget to share this post!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kennysoftstudio.com\/contact_us\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-1024x264.jpg\" alt=\"kennysoft studios\" class=\"wp-image-907\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-1024x264.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-300x77.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-768x198.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-1536x396.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-2048x528.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Video Marketing Tips and Techniques to Use on a Budget for small businesses According to a survey by hubspot.com &nbsp;video marketing data, 69% of video marketers surveyed own production equipment while 10 percent rent, and the remaining group does both. There\u2019s an argument to be made for both. On one end, creating videos in-house can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"5 Video Marketing Tips For Small Businesses","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55,41],"tags":[28],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners-guide","category-https-kennysoftstudio-com-blog-category-video-marketing","tag-video-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":7,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/596\/revisions"}],"predecessor-version":[{"id":1054,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/596\/revisions\/1054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/599"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}