{"id":964,"date":"2023-01-18T16:50:50","date_gmt":"2023-01-18T16:50:50","guid":{"rendered":"https:\/\/kennysoftstudio.com\/blog\/?p=964"},"modified":"2023-01-19T12:48:29","modified_gmt":"2023-01-19T12:48:29","slug":"how-to-create-social-media-videos","status":"publish","type":"post","link":"https:\/\/kennysoftstudio.com\/blog\/how-to-create-social-media-videos\/","title":{"rendered":"Best 8 Strategies On How To Create Social Media Videos That Goes Viral"},"content":{"rendered":"<p>How do i create social media videos that goes viral is something a whole lot of people have been asking and today we&#8217;re going to gift you 8 different strategies on how to create social media videos that goes viral.<\/p>\n<p>Creating a viral social media video is not an exact science, but there are a few key strategies that can increase your chances of success.<br \/>\nAlso know that there\u2019s no one formula to attracting viral success. And keep in mind: going viral is a bonus\u2014not a strategy, and certainly not a reliable solution for slow channels. Video virality is short-lived, and so is the benefit that comes from it.<br \/>\nThat said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral.<br \/>\nIn this guide, we will give you expert tips on video and social media so you can learn the theory behind, how to make a viral video and what to do when it happens. Let\u2019s dive in.<\/p>\n<p>What makes a video go viral?<br \/>\nThey aren\u2019t promotional<br \/>\nFirst things first, if you want to create a viral video then you need to leave your ego at the door. And by ego, we mean your product or service.<br \/>\nViral videos don\u2019t talk features, benefits, or pricing; they tell a story. If you\u2019re trying to create a video that\u2019s going to go viral then the focus should be on raising brand awareness, rather than trying to jump right to the sale.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-social-media-videos\/#Strategies_On_How_To_Create_Social_Media_Videos_That_Goes_Viral\" >Strategies On How To Create Social Media Videos That Goes Viral<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Strategies_On_How_To_Create_Social_Media_Videos_That_Goes_Viral\"><\/span>Strategies On How To Create Social Media Videos That Goes Viral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2981 Define your goals<br \/>\nKnowing you want something to go viral isn\u2019t enough for a <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">solid social media marketing strategy<\/a>. You also need to know why you want your video to go viral.<br \/>\nAre you looking for brand awareness? Hoping to grow your online following? Or do you want to generate conversions?<br \/>\nEach purpose will require your team to create different videos for audience members at different stages of the funnel. Know your goals before you begin production.<\/p>\n<p>\u2981 Know your audience<br \/>\nUnderstand who you are trying to reach and what type of content they are likely to engage with. This will help you create a video that is tailored to their interests and will be more likely to be shared.<\/p>\n<p>\u2981 Keep it short and sweet<br \/>\nAttention spans are short, especially on social media. Keep your videos under one minute to increase the chances that people will watch it all the way through.<\/p>\n<p>\u2981 Try to be relatable<\/p>\n<p>Viral videos heavily rely on sharing. Your viewers will share your video with their friends and family if they connect with it.<\/p>\n<p>Being relatable boils down to being your raw and honest self. In the end, we\u2019re all human and have never had a unique experience. Use that to your advantage and connect with your audience.<\/p>\n<p>Do you have a specific pet peeve? Are you feeling particularly isolated and want to reflect on your feelings? Just talk to your camera like it\u2019s your friend. People are bound to relate, find it funny, or empathize with you.<\/p>\n<p>In the end, all we\u2019re looking for is human connection.<\/p>\n<p>\u2981 Be consistent<\/p>\n<p>The chances of making a viral video on your first try are pretty slim.<br \/>\nDon\u2019t be discouraged, it\u2019s a perfect opportunity to find your niche and grow your audience.<br \/>\nTry posting on a consistent schedule multiple times a week. You\u2019re bound to get more views if you post more frequently and consistently. And who knows, maybe the next one you post will go viral!<br \/>\nUse humor: Humor is one of the most effective ways to make a video go viral. People love to laugh, and a funny video is more likely to be shared than a serious one.<\/p>\n<p>\u2981 Use Influencers<br \/>\nPartnering with influencers can help your video reach a larger audience. Influencers already have a large following and can help you get more views and shares.<\/p>\n<p>\u2981 Optimize for mobile<br \/>\nWith more and more people watching videos on their smartphones, it\u2019s important to optimize your video for mobile devices. This means using a horizontal format and keeping text and graphics simple.<\/p>\n<p>\u2981 Use hashtags and call to action<br \/>\nUse hashtags and include a call-to-action at the end of your video. This will make it easier for people to find your video and will encourage them to share it with their friends.<\/p>\n<p>So how can you guarantee that your video will go viral?<br \/>\nYou can\u2019t.<br \/>\nIf there was a formula for creating a viral video, then we\u2019d all be doing it. Unfortunately, viral videos tend to be the exception, rather than the rule.<\/p>\n<p>But does that mean you should give up on video marketing? Absolutely not!<br \/>\nAs marketers, we shouldn\u2019t be putting all of our efforts into trying to go viral. Sure, it looks great on paper, it gets loads of shares, comments, likes, publicity\u2026but is it really attracting your audience?<br \/>\nBecause that\u2019s where your focus should be.<\/p>\n<p>Your audience may not be in the millions, but when it comes to your business, they are the only people who you need to get on board. That\u2019s not to say that you can\u2019t create a video that covers all of the above points, nor does it mean you can\u2019t create a video that focuses on raising brand awareness:<br \/>\nIt\u2019s just Important to remember that the people you need to win over are the people who will actually buy your product or service.<\/p>\n<div id='gallery-1' class='gallery galleryid-964 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/kennysoftstudio.com\/blog\/how-to-create-social-media-videos\/mnn\/\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"820\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/01\/MNN-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/01\/MNN-1024x1024.png 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/01\/MNN-300x300.png 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/01\/MNN-150x150.png 150w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/01\/MNN-768x768.png 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/01\/MNN-1536x1536.png 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2023\/01\/MNN-2048x2048.png 2048w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Remember, creating a viral video is not an easy task, but by following these strategies, you can increase your chances of success.<\/p>\n<div id='gallery-2' class='gallery galleryid-964 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2144\" height=\"553\" src=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO.jpg\" class=\"attachment-full size-full\" alt=\"kennysoft studios\" srcset=\"https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO.jpg 2144w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-300x77.jpg 300w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-1024x264.jpg 1024w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-768x198.jpg 768w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-1536x396.jpg 1536w, https:\/\/kennysoftstudio.com\/blog\/wp-content\/uploads\/2022\/12\/Kennysoft-STUDIO-2048x528.jpg 2048w\" sizes=\"auto, (max-width: 2144px) 100vw, 2144px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How do i create social media videos that goes viral is something a whole lot of people have been asking and today we&#8217;re going to gift you 8 different strategies on how to create social media videos that goes viral. Creating a viral social media video is not an exact science, but there are a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"Best 8 Strategies On How To Create Social Media Videos That Goes Viral","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55],"tags":[27,28],"class_list":["post-964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners-guide","tag-social-media","tag-video-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=964"}],"version-history":[{"count":16,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/964\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/posts\/964\/revisions\/1003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media\/977"}],"wp:attachment":[{"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennysoftstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}