Imagine scrolling through hundreds of videos, your finger hovering over countless thumbnails. What makes you stop? What compels you to click? Grabbing a viewer’s attention with a video thumbnail is more challenging than ever due to the fact that video content is the order of the day online (e.g Youtube, Facebook). The average internet user […]
There are many reasons why copywriters should understand video marketing trends. Video content has become the star player in the world of digital marketing. People need visuals from audio and videos they can listen to while they are on the move. With platforms like YouTube, Instagram, and TikTok dominating consumer attention, video marketing has become […]
Video content is a powerful tool for businesses to engage audiences, communicate messages effectively, and build their brand. HubSpot’s 2024 State of Marketing Report reveals that video is the primary form of media used in content strategies, surpassing blogs and infographics. Corporate videos—ranging from promotional videos and internal communications to product demos and customer testimonials—are […]
Learning how to Use Video Marketing to Increase Website Traffic can help you a whole lot because Video marketing has emerged as one of the most powerful tools for driving website traffic. It is seen as a game-changer for businesses aiming to increase website traffic. With consumers incessant involvement with visual contents, integrating video into […]
Nigeria is home to a rapidly growing advertising and creative industry, with a robust media landscape driven by digital transformation, a young population, and an expanding business sector. The creative agencies in Nigeria play a vital role in shaping brand communication, advertising strategies, and content creation for both local and international companies. Among these agencies, […]
In recent years, Nigeria’s creative industry has experienced a remarkable surge, capturing global attention and redefining African narratives. At the forefront of this creative renaissance stands Kennysoft STUDIOs, a Nigerian creative agency that’s pushing boundaries and setting new standards in the country’s creative landscape. A Nigerian Creative Agency, that is Transforming the Creative Landscape in […]
In the current digital era, video has become a powerful tool for content promotion. With its ability to engage audiences quickly and effectively, video marketing can significantly boost your content’s visibility and impact. Here’s how to leverage video marketing to amplify your content: How to use video marketing to advance your content. 1. Create Video […]
Video marketing has become an essential tool for businesses across various sectors. While the core principles remain consistent, different industries require unique approaches to maximize impact. Whether you’re in retail, healthcare, finance, or any other industry, effectively leveraging video can significantly enhance your brand presence, engage your audience, and drive conversions. Let’s explore how video […]
Video marketing is the strategic use of video content to promote products, services, or brands. From social media platforms to company websites, the versatility of video content enables businesses to convey their messages effectively. It is the practice of using videos to promote and market products or services, engage with audiences, and achieve specific business […]
Video marketing has become an essential tool for businesses to engage audiences and drive conversions. However, the true measure of success lies not just in the creation and distribution of videos, but in effectively analysing their impact. But how do you know if your efforts are paying off? Here’s how to effectively measure the success […]
