Benefits of storytelling is enormous and funny enough many people dont know that the power of storytelling has been used for centuries to emotionally connect with an audience and encourage the acceptance of a message or concept. Marketing has been no exception, as its emergence has opened the door to numerous opportunities to captivate and […]
image credit: freepik inc How to use Video to Create a Better Customer Experience, Video is an incredibly powerful way to engage customers and build better relationships. It’s more personal and entertaining than text and images, and can bring a variety of benefits to a business. If used correctly, it can create an outstanding customer […]
Are you thinking on ways on how to create marketing videos that are appealing to children? Creating marketing videos that are engaging and appealing to children can be extremely difficult. After all, kids are a very difficult audience to please. However, by understanding some of the key elements to creating attractive marketing videos aimed at […]
Today we will be looking at Introduction to Storytelling 101; Storytelling is an art form that has been around for as long as human civilization has existed. From ancient times to present day, stories have been used to captivate audiences, share lessons, and pass down cultural values. Storytelling is an essential part of our lives, […]
How did the Nigerian movie industry, known as Nollywood, become one of the world’s top three movie industries in a period of just three decades, attracting an impressive degree of research interest since its debut in the 1990s and resulting in a dedicated transdisciplinary research niche called “Nollywood studies”. Nollywood is situated as disruptive of […]
