5 Benefits Of Storytelling In Marketing

Benefits of storytelling is enormous and funny enough many people dont know that the power of storytelling has been used for centuries to emotionally connect with an audience and encourage the acceptance of a message or concept. Marketing has been no exception, as its emergence has opened the door to numerous opportunities to captivate and communicate with target audiences.

 Storytelling has become a revolutionary tool for brands in the marketing realm, as incessant competition and a technological dependence can cause difficulty in making an impression.

Storytelling has become an essential tool for modern marketers and businesses. By telling stories, you can engage with customers and prospects in an emotionally compelling way that is much more memorable than data and statistics. Whether you’re using storytelling in your ad campaigns, on your website or in presentations, the benefits are real. Let’s take a look at five of the benefits of storytelling in marketing.

Benefits Of Storytelling In Marketing

  • Increased Customer Loyalty: Storytelling is also a great way to increase customer loyalty.

When customers can connect with and identify with your brand, they’re much more likely to remain loyal and to recommend your brand to other people. Furthermore, stories can also help to deepen your relationship with customers by relating to their values and experiences

  • Sets Your Brand Apart: Standing out from the competition is one of the greatest challenges any business faces. With thousands of companies all vying for the same attention, marketers must be creative in creating a lasting impression. When implemented correctly, storytelling provides a unique way to showcase a brand’s personality and help differentiate it from others. An engaging story can help spark the imagination and put a brand into perspective in the mind of the consumer. With so many companies trying to sell the same thing, a captivating narrative can be just the thing to make an otherwise mundane product stand out from the pack.
  • Data management: Thirdly, storytelling in marketing helps to bring data to life. Many marketers struggle with how to make data and information easily understandable and relatable. By infusing stories into their marketing campaigns, businesses can make data and information more tangible, emotional, and memorable.

This helps ensure that consumers are able to comprehend the value of the data being presented and why it plays an important role in the customer experience.

  • Enhances Authenticity: In a digital age, consumers have become increasingly suspicious of what appears to be overly promotional and sales-driven material. As such, marketers are hard-pressed to demonstrate the legitimacy of any claims being made. Storytelling helps to build trust and establish a sense of authenticity. Narratives provide marketers with a streamlined method of connecting with the audience by offering glimpses into the brand’s core values and goals. Consumers don’t trust companies that come across as faceless or money-driven; instead, they want to believe in the goodness that a product or service can bring. Storytelling makes it easier to get this message across.
  • Broader Reach Finally, storytelling can be a great way to expand your reach. With the many different channels of media available today, you can share your story and get it heard by an even wider audience. This can be a great way to increase brand visibility and expand your footprint in the market.

Conclusion: As you can see, storytelling can be a powerful tool for any marketing strategy. By creating an interesting story that resonates with customers, you can engage them, increase their loyalty, and strengthen your brand’s overall presence. Now that you know the five benefits of using storytelling in your marketing efforts, it’s time to put it to good use!

How To Use Videos To Create A Better Customer Experience

How to use Video to Create a Better Customer Experience, Video is an incredibly powerful way to engage customers and build better relationships. It’s more personal and entertaining than text and images, and can bring a variety of benefits to a business. If used correctly, it can create an outstanding customer experience that builds trust and loyalty.

With the right strategies in place, video can be an immensely powerful tool for boosting customer satisfaction and driving higher customer conversion rates.

Using video to create a better customer experience is a great way to increase engagement and loyalty also. As customers become more digitally connected, video has become one of the most powerful tools to engage with them and create a more tailored experience that meets their needs. With video, you can connect with customers on a more personal level and drive customer loyalty and satisfaction.

In this article, we’ll explore some of the way’s businesses can use video to create a better customer experience. We’ll dive into the power of video, how it can help enhance the customer’s journey, and finally cover some best practices for using video effectively.

How to Use Video to Enhance the Customer Experience Once you understand the power of video, it’s time to start thinking about how you can use it to enhance the customer experience. 

Ways To Create A Better Customer Experience

1. Be authentic:  It’s important to be authentic when creating video content. Customers want to connect with a company on an emotional level, and this is best achieved with videos that feel real. When it comes to creating customer experience videos, authenticity should be your main focus.

Additionally, depending on your business or product, customized video content could be very effective in responding to customer needs.

2. It’s Eye-Catching and Engaging: The power of video lies in its ability to capture and audience’s hold an attention. Watching a video is more engaging than simply reading text and looking at images, and it’s far better at keeping an audience interested and invested in what you have to say. It’s Personal and Adorable The visual component of video makes it far more personal than text and images. You can use the visuals and sounds to express your own personality and to show off your business’ values and culture. You’ll leave customers feeling more connected to your brand, making it much easier to build trust and likability. It’s Shareable Videos are incredibly shareable.

3. Use storytelling – Storytelling can be a powerful way to engage customers and draw them in to your message. Video stories can help to create a deeper emotional connection with customers, making them more likely to remember and act on the message that’s being shared.

Video content can bring stories to life and create a memorable experience for customers that they will remember in the future. Use video content to show what your product or service could offer customers, and demonstrate how it makes their lives easier or better.

Don’t limit yourself with just one type of video content either – use a mixture of live streaming, animation, and explainer videos to get the most out of your video content. You also want to make sure your video content is engaging and entertaining.

Videos should be concise and to the point, with eye-catching visuals and captivating music to hold customers’ attention. Consider also using interactive video content, such as polls or quizzes, to get customers involved and better understand their needs.

4. Product Demos and Tutorials: One of the best ways to use video is to create product demos and Tutorials, Product demos allow users to see a product in action, learn about its features and understand how it works.

This can be incredibly helpful for customers who are looking to make a purchase but are unsure if a particular product is the right fit for them. Video Tutorials Another great way to use video is to create video tutorials.

Tutorials are especially useful when it comes to complex or technical products. They can help customers understand how to use a product and how to get the most out of it. Videos are great for providing visuals and detailed instructions, making them much easier to follow than a written article or a standard user guide.

5. Showcase customer reviews – Customer reviews are an important part of trust and loyalty. Having customer reviews in your videos can help to instill confidence and belief in your product or service. It also helps to show your customers that others have had a positive experience with your business.

6. Have fun – Video can be a great way to inject a bit of fun and personality into your message. This can help to break up the monotony of long-form content and make it more engaging and enjoyable for customers.

Conclusion Videos can be an incredibly powerful tool when it comes to creating a better customer experience. They enable businesses to engage customers on an emotional level and help to build trust and loyalty in their offerings. Videos also help to demonstrate industry expertise and show off company personalities. As with any type of content, it’s important that videos are authentic, relevant, and provide value to the customer. If done correctly, videos can have a huge impact on customer experience and help to build relationships with customers that last.

7 Best Ways On How To Create Marketing Videos That Are Appealing To Children

Are you thinking on ways on how to create marketing videos that are appealing to children?

Creating marketing videos that are engaging and appealing to children can be extremely difficult. After all, kids are a very difficult audience to please. However, by understanding some of the key elements to creating attractive marketing videos aimed at children, you can make sure that your video message sticks in the minds of its youthful viewers.

For marketers, it is essential to understand the psychology of children when creating videos in order to develop content that is effective and appealing. This article aims to explore the 7 best ways on how to create video marketing that will appeal to children.

Ways On How To Create Marketing Videos That Are Appealing To Children

  1. Focus on Storytelling:  Storytelling is the key to captivating a child’s attention when it comes to video marketing. Marketers should create video content with stories that will evoke emotion from the child viewer and draw their attention to the presented product. A well-told story should have characters, plot points and a resolution. Additionally, the story should incorporate humor to engage the child’s attention, while also intertwined with the values and messaging that the brand is looking to communicate. Using stories to draw in children viewers will provide them with an opportunity to remember and identify with the presented product.
  • Utilizing Educational Content:  One effective way to create video marketing content that appeals to children is to create video content that is educational in nature. Educational videos can be used to provide children with the necessary information and skills to further develop their interests and hobbies. Children are very curious by nature and enjoy learning as much as possible, so it is very important for marketers to take advantage of this fact and use educational content to keep their attention. Additionally, it is important to use language that is simple and concise, so the message of the video can be understood easily.
  • Keep it short: Another key to creating child-friendly marketing videos is to keep the length short. Studies show that the average child’s attention span lasts for about two minutes. Any video that runs longer than two minutes runs the risk of losing the viewer’s attention. When creating a marketing video for children, try to keep the length to a maximum of two minutes. In addition to creating a short, simple message, it’s also important to add elements that make the video entertaining and engaging. One way to do this is through the use of storytelling and characters. While this isn’t always necessary for marketing videos geared toward adults, it can be a great way to make videos that are appealing to children.
  • Include Visual Stimulation Children crave stimulation, especially visual stimulation. When creating a marketing video that will capture the attention of children, make sure it is visually captivating. Ensure that the graphics are bright and colorful, the animation is smooth and eye-catching, and the sound effects add to the overall appeal of the video. Videos that feature motion graphics, 3D animation, or stop motion will all be sure to captivate younger viewers.
  • Take Advantage of Social Media: Once you have created your awesome video, the next step is to get the word out. Leveraging social media is a great way to do this. Be sure to create a target-specific campaign and use popular platforms such as YouTube, Instagram, and Snapchat where kids already spend their time. Be sure to come up with creative ways to increase visibility. Run contests, collaborate with influencers, and use the power of viral sharing. Remember, having an up-to-date website is important too. Include a link within the video so viewers can easily land on the right page.
  • Test Your Video with Kids:  Before launching a video, marketing campaign aimed at children, it’s a good idea to test it out with the actual audience it’s intended for. Have them watch the video and provide you with honest feedback. This will give you a better sense of what works and what doesn’t with your target audience.
  • Use Characters Using characters in video marketing content will be an effective way to draw the child’s focus towards the video. Utilizing recognizable figures such as cartoon characters that children may be familiar with will be key to making the video more engaging. It is important that the characters be appropriate for the target audience and present a message that is relatable to the child viewers. Additionally, by involving characters in the video marketers should be sure to use them in a way that accurately reflects the company’s values and messaging. Overall, video marketing that is effective and appealing to children should incorporate storytelling, educational content, fun visuals, short videos and characters. Marketers must understand the psychology of children in order to create content that is engaging and effective

Some of the companies that has master the art of creating videos that are appealing to children in their marketing in Nigeria

Indomie Nigeria: Indomie Nigeria created a Pidgin TV commercial named Mama Do Good and theme the campaign, “Mum like no other, Noodles like no other”, highlighting the bond between mother and child.

You can watch it here:

FrieslandCampina WAMCO: another company that has done so well with understanding how to create marketing videos that are appealing to children is peak milk. they have done so well in creating a lot of fun contents for their various campaigns over the years and one of which is highlighted below

You can watch here:

Conclusion: Creating a marketing video that effectively appeals to children is no easy task, but with the right approach, it’s more than possible. By following the five best practices outlined above—keeping it short and sweet, making the content relevant and engaging, including visual stimulation, making use of social media, and testing your video with kids—you can produce a video that kids will find engaging and entertaining. Best of luck!

Introduction to Storytelling 101

Today we will be looking at Introduction to Storytelling 101; Storytelling is an art form that has been around for as long as human civilization has existed. From ancient times to present day, stories have been used to captivate audiences, share lessons, and pass down cultural values.

Storytelling is an essential part of our lives, and learning how to tell stories effectively can be a powerful tool for communication and personal growth. In this article, we will explore the basics of storytelling, including how to craft stories for different purposes and how to engage audiences.

We will also discuss the importance of storytelling and how to use it to your advantage.

Introduction to Storytelling 101: What Is Storytelling?

Simply put it is the art of connecting with your audience, keeping them engaged, relating to their emotions and to their brains, and leaving a memorable impression. Budgets, celebrities, lights, lenses, all help with this, but they are nothing without a great story.

Storytelling is the act of telling stories. A storyteller is a person who tells stories in a creative and engaging way.

Storytellers often rely on techniques such as characterization, plot, setting, and theme to captivate their audience and create an emotional connection.

The goal of storytelling is to communicate a message or lesson to the listener. Storytelling is an effective way to teach lessons, share experiences, and inspire others. Storytelling can also be used to entertain, to persuade, or to drive home a point.

Types of Storytelling

There are many different types of storytelling, each with its own purpose and style.

Some of the most common types of storytelling include:

Folktales: Folktales are stories that have been passed down from generation to generation and are often used to teach lessons or impart wisdom.

Personal Stories: Personal stories are narratives told from the perspective of the storyteller. The storyteller can use the story to teach a lesson, share an experience, or just entertain the audience.

Mythology: Mythology is a type of storytelling used to explain the world and its natural phenomena. It is often used to explain why things are the way they are.

Fables: Fables are stories with a moral lesson. They usually involve animals or other creatures that act as characters in the story.

Fantasy: Fantasy stories are stories set in imaginary worlds or alternate realities. They often involve mythical creatures, magical powers, and other elements of the supernatural.

Tips on How to Craft a Story

  1. Use The Power Of Emotion

Engage readers with emotional content. Readers that feel emotionally invested in the characters or story won’t want to put the book down. After all, emotion often overrides reason in the human brain (compelling reasonable people to stay up all night reading).

  • Make Memorable Characters

Character and event are inseparable, because a person is what happens to them. You might think of this as a distinction from films, where actors are cast into pre-existing roles. But a novel is a character interacting with events over time.

Your job as a writer is to learn about your character by observing how they interact with the world around them. Characters—like real people—have hobbies, pets, histories, ruminations, and obsessions. It’s essential to your novel that you understand these aspects of your character so that you are equipped to understand how they may react under the pressures of events they encounter.

  • Create Characters That Resonate With Readers

It’s important for readers to feel connected to your characters. Think about what you can do to make them seem more real to the audience. Research facts, build backstories and create character profiles to ensure they are truly authentic.

  • Give Your Plot a Twist

Any good story will include a few plot twists and red herrings. Read on to find out more.

Include at least two or three twists in your story. These helps keep readers engaged, especially in the middle of your book when your plot might otherwise start to drag. Carrying readers through the middle of a story is challenging, and there needs to be enough excitement to keep them reading to the end. A great twist will surprise the reader and turn their whole understanding of the story on its head. For more tips on story plot, check out this comprehensive guide to plot here.

Trick your readers by planting “false leads.” Also known as “red herrings,” these are details added to purposefully mislead people and prevent them from predicting an outcome. While adult mysteries are filled with carefully hidden clues, children’s horror novels should be packed with tricks to lead kids astray and thereby surprise them even more when something (like the true identity of a monster) is revealed. Read more about red herrings and false leads here.

A “cliffhanger” is a device that compels readers to find out what happens next in a story. Writing great cliffhangers is key to making your book a page-turner and it’s one of the easiest ways to make your writing more suspenseful. Some writers might feel it to be a “cheap trick” or an easy gimmick, but it’s a tried and true way to get people to read—and keep them reading. Read more about cliffhangers and how to write them in this guide.

Elevate Your Writing skills from So-So To Spectacular!

Great writing requires more than an original idea, compelling characters, or a scintillating plot. As a storyteller you need all of these to be successful, but writing–and writing well–also demands an entirely different skill set. “Spellbinding Sentences” arms you with the tools you need to master the power of the English language.

Want to Become a Better Writer?

Whether you’re writing as an artistic exercise or trying to get the attention of film production houses, learning how to craft a good mystery takes time and patience. Master of suspense enrolling with Kennysoft film academy you will be unveiled to step-by-step process for turning ideas into gripping narratives and methods for researching like a pro, crafting characters, and sustaining suspense all the way to a dramatic surprise ending.

Want to become a better writer? Kennysoft Film Academy provides exclusive lessons on plot, character development, creating suspense, and more, all taught by industry leaders at Kennysoft film academy

How Much Does A Music Video Cost In Nigeria

How Much Does A Music Video Cost In Nigeria? is one of the many question a lot of upcoming and fast raising artiste ask a lot and today we will be enlisting to you all you need to know about the cost of music video production in Nigeria.

The Nigerian music industry has really grown from what it used to be 20 years ago, this growth has affected a lot of other sectors of the industry and one of those sector is the music video production of the songs of this artistes.

Not just that, the improved quality of the music video production is one of the many reasons behind the increased popularity of Nigerian pop music, online and offline. And behind these memorable videos are teams of inventive, dedicated professionals. 

It is a well-known fact that Music videos are now as important as the songs in reaching new markets and sustaining the tempo of air play. With the increase in smartphone usage and cheaper internet data, the ability to view videos online (YouTube) and download the latest videos from sites like Tooxclusive.com and Notjustok.com has never been easier.

Why Are Music Videos Important to Artistes?

There are 2 major ways through which music videos help artists:



Typically, music videos are produced and released in the early stage of a songs’ release cycle, intended to drive exposure through additional channels for fans to consume, whether they are shown on TV, or streamed in a public area.

When brands enter the picture and strategically place products in music videos, it can produce a new revenue stream for the artiste while also building exposure for the brand. (Nielsen.com)

What Does A Standard Music Video Production Budget Cover?

A standard Nigerian video can cost between N2 million and N10 million depending on the production budget of the artiste.

A standard and top quality video production budget covers the following but not limited to the following:

  • Concept development
  • Casting
  • On-camera talent
  • Pre-production
  • Choreography
  • Rehearsals
  • Location fees
  • Props
  • Costumes
  • Production equipment
  • Production crew
  • Editing
  • Visual effects
  • Color correction
  • Video encoding
  • Digital delivery

So What Changed the Nigeria Music Video Scene?

With the breakthrough in Nigerian music crossing borders and foreigners beginning to appreciate our music better, the Nigerian artistes caught the buzz and improved the quality of videos. However, this wasn’t done without some notable names.

Enter Clarence Peters who took over the market around 2005/06. He changed the face of the Nigerian videos. What Clarence Peters had that others before him like DJ Tee didn’t have was a good Camera, in fact he was a very good Camera handler which was his unique selling point.

Most Nigerian videos made use of the Mac3 or Mac2 years back, but Peters was the first to use the D7 camera. With time other producers followed suit and consequently the quality of videos improved.

Reasons Why Nigeria Videos Cost Much

Concept: Some Directors have their own in-house creative services department with a team of writers, directors and designers who help develop creative options for the artistes to choose from. This will definitely cost money.

For example, DJ Tee directed the ‘Eniduro’ which shot Olamide to limelight. In the video Olamide wore 25 different outfits and in addition the video was in black and white.

Technology: Nigerian videos are now advanced and producers have moved from using Coma shoots/ Greenhouse effect where the video is shot in one house or location. With the aid of Cameras like D7 used by producers to shoot videos, this has driven up the cost of videos shootings. This is because some of these cameras are quite expensive and require efficient maintenance.

Logistics, Wardrobe, and Props: These items determine the look of the video, and their importance cannot be overstated in terms of the final product.

Good locations can be expensive, and sometimes even requires existing relationships. Even free locations end up costing money. It is easily noticeable that lots of Nigerian artists travel to places like South Africa, Dubai, America to shoot videos and the locations used in these places require lots of money.

Ash Hamman a UAE-based Nigerian-born artist is reported to have shot the most expensive video in the Emirates. The video gulped a whooping DH850, 000. The money was spent to rent flashy cars, luxurious yachts and beautiful girls.

He said “I want to make a statement. Let me do what everybody is doing, but do it on a larger scale. I said ok, people want to use one Lamborghini? I want five (5) Lamborghinis. People want to use five (5) choppers? I want seven (7) choppers. People want one (1) girl? I got seven (7) girls.”

For his video, he ended up using 13 exotic cars, 3 yachts and 40 female models.

The Cast and Crew: A great music video requires lots of talented people. A shoot generally involves at least 7-10 production professionals. These people work on day rates and sometimes bring their creativity and scripts on how they want the video to look like.

For example, when Clarence peters shot the video for ‘Ghostmode’ Olamide ft Phyno. An eye-witness who was at the making of the video confirmed that about 10 tankers of water and flowers were used during the shoot.

Availability of resources: Much more money is flowing in the music industry with artists selling millions of albums, million-dollar sponsorship deals from the top companies in the land. Lots of these money is spent on music videos to keep pleasing the fans and maintaining the make-believe lifestyle these artists live.

Olu Maintains’ ‘Enuf Effizi’ has been claimed to be the most expensive music video. Olu Maintain has been a big player in the game for a long time and has the resources to spend so much. In the video he used a Private Jet, Ferrari, Lamborghini, and expensive PROFESSIONAL models.

P square has one of the highest selling albums in the country and also generate the highest revenue from shows for any African artist or group. They have featured American Rapper Rick Ross in their video shot in the US on a yacht. We all know how much it is to feature a foreign “A” list artist, then to also get him to appear on the video also. This would cost as much as $30,000 in cash.

Experience and Connection of Producer/Director: Only a handful of people know that Clarence Peters worked on the set of TV Programme Everyday People as Assistant Director, then he went to South Africa, came back and had a deal with TV Station Soundcity. The deal was that for every of the video he directs, he has a playing slot on the station. This also helps drive his price because Nigerian Artists know that once he directs their videos the chances of their videos being aired is higher.

Sesan, another famous Producer who shoots all of Mavin records videos has his style. He doesn’t shoot low budget videos and wouldn’t want to work with the Artists budget, even if the artist has over 1 million Naira.

What about the rave of the moment Mr. ThankGod Omori Jesam popularly known as TG Omori or Boy Director, At the moment, he is indisputably one of the most prolific music video directors in the countryHe has more than 100 music videos to his name. With top Nigerian musicians like Olamide, Wizkid, Burna Boy, Tekno, Kiss Daniel, Fireboy DML, Falz, Timaya, and Naira Marley on his list.

Final Thought

Conclusively, a major factor attributed to the expensive nature of producing videos here in Nigeria or anywhere is the excuse artistes give concerning the exchange rate between the naira and the dollar. They argue that if the Federal Government gives the same or better treatment as the one given to pilgrims as it affects the exchange rate, their bills will be minimal in producing music videos.

Best Top 10 Music Video Directors In Nigeria

This is our best music video directors in Nigeria, as you already know the Nigeria music industry has really improved and one of such improvement is on our visual, Nigeria is blessed with a lot of talented music artists – the bests in Africa No caps – who release hit songs ever now and then. Guess what? Some of the songs from your favorite artist’s won’t be as big as they are without their music videos. Music videos boosts an artist’s visibility and exposure exponentially as stated on Redbrick.

So I am going to give you a track list of the best among the best music video director in Nigeria, crap your popcorn, relax and enjoy the read.

Best music video directors in Nigeria, our top 10

  1. SESAN

If you know the old Mo-Hit owed by Don jay and Dbanj In the early 2009 then you most know sesan, Sesan dominated the Nigerian music video scene. You either see his name Sesanor his company Film Factory and his music videos are always gold. Sesan has worked with top dogs in the Nigerian music space. Some top videos directed by him include;

Oliver Twist Remix by DBanj and Kanye West

Final (Baba Nla) by Wizkid

The Sound by Davido

In The Morning by Mr Eazi

Good Thing by Asa

Soweto Baby by Dj Maphorisa and Wizkid


His face might not be popular, but his name certainly is. With over 20 years of experience, Clarence Peters is one of the biggest names in the Nigerian music video sector in the country. He is also a filmmaker and cinematographer.

Peters was born into a prominent family. He is the son of legendary afro-juju singer, Sir Shina Peters, and iconic actress, Clarion Chukwura.

He obtained his primary education from BI primary school and his secondary education from Government College Ikorodu. After finishing secondary school, he worked at Alpha Visions for three years.

He graduated from City Varsity ― a film school in Cape Town, South Africa, where he majored in cinematography.

Upon returning to Nigeria from South Africa, Peters teamed up with a group of filmmakers to establish the Alliance Film Company, which is now known as the Allied Film Company.

Peters worked with the company for a year and eventually started his own production company. The ace music video producer has worked with virtually every A-list entertainer in the country.

Some of the multiple award-winning music video producers works include; GhostMode by Olamide featuring Phyno, Johnny by Yemi Alade, Eminado by Tiwa Savage, among many others.


Music video directors

Uk born Nigerian, Meji Alabi is first on our list of leading music video directors in Nigeria. Meji has carved a name for himself as one of the forces driving the waves of music video production in Nigeria currently.

He has collaborated with several A-lists shooting stunning videos for artists such as Mr Eazi, Burna Boy, Tiwa Savage, Maleek Berry. In 2014, Meji Alabi co-founded a production company, JM Films. The company specialises in creating visuals for music videos, commercials, movies and television.

In 2019, Meji Alabi signed to Black Dog Films, a Uk based creative agency. His genius track record is a solid one; cutting across various movies, commercials, and music videos.

Meji Alabi remains has remained a leading Nigerian talent in film production in recent times.


During the days when Olamide and his YBNL boys were in charge of the airwaves, Unlimited LA was fixed on our TV screens. In 2021, and the talented video director is still among the hottest in the industry. Hes responsible for the video of some smash hits including;

Science Student by Olamide

Bahd Baddo Baddest by Falz, Davido, and Olamide

Bam Bam by Timaya and Olamide

Sho Le by Sean Tizzle

Repete by Black Magic

Katapot by Reekado Bankz

Poverty Die by Olamide


Born ThankGod Omori Jesam, the music video director is also fondly called Boy Director. Although he is from Cross-River State, Omori grew up in Agungi, Lagos State, from a middle-class background.

He started directing at the age of 15 while overseeing stage plays in his school and church. Omori started making videos at the age of 16, but took it up professionally at 18, after graduating from PEFTI Film Institute, making him one of the youngest professional filmmakers in Nigeria at the time.

In 2019, he shot into prominence as he was the brain behind most of the chart-topping music videos. Some of his popular works include Soapy and Am I A Yahoo Boy both by Naira Marley, Totori by Olamide featuring Wizkid, Billionaire by Teni, Nobody by DJ Neptune featuring Mr Eazi and Joeboy, among several others.


Moe Musa is a celebrated Nigerian music video director and one behind some of your favorite Nigerian songs. He was most prominent during the 2010s but hes still making outstanding music videos in 2021. Here are hit songs whose videos he directed;

Azonto by Wizkid

Bobo by Olamide

Ukwu by Timaya

More by Ice Prince

Bum Bum by Diamond Platnumz

Skelewu (unofficial) by Davido

Only Girl by Adekunle Gold

In My Head by Larry Gaaga and Patoranking

Go Low by Wande Coal


Mattmax, owner of Mattmax Productions. This talented video director has been active in the industry since 2005. His videography boasts of renowned Nigerian artists and also hits some of which include;

Soke by Burna Boy

King Kong by Vector

Superstar by DBanj

Stupid Love by Olamide

Check and Balance by Burna Boy


Patrick Elis is one of the music video directors that revolutionized the Nigerian music industry. He was there at the very start of the career of the biggest stars in Nigeria and helped them score major visual credits. Patrick Elis is responsible for several hits including;

Holla At Your Boy by Wizkid

Yawa by Tekno

Kukere by Iyanya

Baby Na Yo Ka by Flavour

N.W.A by Phyno and Wale

Sekem by MC Galaxy

So Far So Good by Phyno

Sexy Ladies by Oritse Femi and Davido

  • DAPS

Oladapo Fagbenle fondly known as Daps is a British born Nigerian artist and video director. Daps rose to starlight after shooting the video for USA hip hop group Migos hit song Bad and Boujee. The video went on to become a US number one and generated hundreds of millions of views.

Daps had a career as an athlete for many parts of his life until 2010. At the age of 24 when he decided to take up a career in video production. Since then, Daps has gone on to attain world-class heights.

He was the mastermind behind the visuals that accompanied Afrobeat superstar Davidos hit track Fall. The music video surpassed 100 million views, becoming the most-viewed video by a Nigerian artist on YouTube.

Daps has shot videos for several local and international A-list artists including Kendrick Lamar, Iggy Azalea, Willie xo, Davido, Wizkid, 2 Chainz.


Fast raising Nigerian music video director owner of kennysoft STUDIOs, has been one of the music video directors in Nigeria revolutionizing the music video industry with creative and innovative music videos.

Kenneth Horsfall who is fondly called directorKEN has been the opportunities to work with some of Nigeria biggest artist like:

Bracket ft Cynthia Morgan – far away

Waconzy – dance

Jordan the first – loving lazy

Aramide Featuring Adina – Truth

Just to mention a few.

Video directors are no doubt indispensable in the music and entertainment industry. A video is a visual representation of a song and it helps to increase the visibility of the artiste and song, so the roles of these music video directors cannot be over-emphasized.

How Nollywood Is Changing the Narrative for African Storytellers

How Nollywood Is Changing the Narrative for African Storytellers

How did the Nigerian movie industry, known as Nollywood, become one of the world’s top three movie industries in a period of just three decades, attracting an impressive degree of research interest since its debut in the 1990s and resulting in a dedicated transdisciplinary research niche called “Nollywood studies”.

Nollywood is situated as disruptive of historic and contemporary African movie culture, underscoring Nollywood’s significance as a phenomenon “fundamental to Africa’s self-representation. Nollywood represents a grassroots indigenous entrepreneurial cultural initiative.

The Nigerian film industry is undoubtedly helping create jobs in a country with an economy that relies mainly on oil and agriculture. Over a million+ people are currently employed in the industry, making it the country’s largest employer after agriculture.

Looking at the evolutionary interface between technology and entrepreneurship as a dynamic process in the progress and transformation of Nollywood. Complementing the issue of technology as a factor in Nollywood’s evolution, further matters of interest at the outset of this study include issues such as culture, ethnicity and social capital.

Nollywood is a typology of a community where process, outcomes and culture of knowledge production operate in a social ecosystem of inclusiveness and openness on a scale where the existing theory of openness does not fully capture the critical details.

In case you don’t know Nollywood films have the largest following in Africa and among Africans around the world. They gained popularity during the digital revolution of the early 1990s when camcorders replaced 35-millimeter film cameras, and digital systems replaced celluloid as recording devices. At the time, while some parts of the world adapted to the new digital technology, Nigeria continued to use inexpensive VHS tapes and players that were easily accessible and affordable to consumers. Eventually film technology evolved as movies made on DVDs started to generate huge demand. Now technology has evolved to the stage where movies are streamed via a mobile device.

Nollywood’s entry into the African and global entertainment space marks or affirms creative destruction or disruption thesis specifically in the case of African auteur cinema and also of a state monopoly of entertainment media, giving rise, in Nigeria at least, to a grassroots economic development that horizontally democratizes appropriation and distribution of benefits with equitable outcomes.

Before the Nigerian film industry, evolved and became known as Nollywood, Nigerian film makers were producing amazing movies.

 In 1957, “Fincho,” became the first Nigerian film to be shot in colour. Following Nigeria’s independence in 1960, more cinema houses were established, and in 1972, the Indigenization Decree by Yakubu Gowon made possible the transfer of ownership of about 300 cinemas from their foreign owners to Nigerians, resulting in more Nigerians actively participating in the Nigerian film growth.

In 1984 “Papa Ajasco” by Wale Adenuga became the first blockbuster, grossing an estimate of 61,000 naira in three days. In 1985, “Mosebolatan “ by Moses Olaiya grossed 107,000 naira in five days. Also in the 80s, filmmakers like Adeyemi Afolayan produced classics such as Kadara” (Destiny), “Taxi Driver” among others.

It is impossible to forget the artist imagery created by Afolayan as far back as 1980. More than the narrative structure, it was the images, shots and production quality that took the older generation through a nostalgic journey, and the younger generation through an enlightening journey.

The theatrical and cinematic efforts of the likes of Hubert Ogunde, Taiwo Ajai-Lycett, Olu Jacobs, Tunde Kelani, Adeyemi Afolayan, Ladi Ladebo, Moses Olaiya, Adebayo Salami, Sadiq Daba, Jide Kosoko, Afolabi Adesanya among others, played a pivotal role in shaping the film industry which is now known as Nollywood.

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Nollywood continues to exploit technology for both production and marketing. Still forging pragmatic partnerships with the informal marketing stakeholders, the industry has also embraced video-on-demand (VOD), especially for the diaspora market. According to Abubakar Yakubu, “beyond traditional marketing, we can use the internet platforms such as YouTube, Facebook, Instagram and Google to market content. Through internet, people can access our products and pay directly via advertising”. He rightly observes that “the marketing field is now democratized and not limited to single monopolistic medium”.

Nollywood movie producers produced a total of 1,051 movies in the first six months of 2021, 1.7% higher than movies produced in the corresponding period of 2020. This is according to data published by the National Bureau of Statistics (NBS).

The Nigerian film industry has recorded an improvement in the volume of productions over the years. The cinematic culture of Nigerians, that is wanting to express and spread our diverse cultures through film, has encouraged more movie productions, so much so that movie production has grown 477% within three years, from 2017 to 2020.

In addition, they said despite the 45% market share that Lagos cinemas represent, in the first quarter of 2021, Funke Akindele’s blockbuster movie, ‘Omo Ghetto,’ accounted for 48% of revenues and 47% of attendance in Nigerian cinemas.

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Nollywood Highlight   indicates films still running in theatres

RankTitleYearDomestic Gross (₦)Studio(s)Director(s)
1Omo Ghetto: The Saga2020636,129,120[1]SceneOne ProductionsFunke Akindele
2The Wedding Party2016453,000,000[2]Ebonylife Films / FilmOne / Inkblot Production / Koga StudiosKemi Adetiba
3The Wedding Party 22017433,197,377[3]Ebonylife Films / FilmOne / Inkblot Production / Koga StudiosNiyi Akinmolayan
4Chief Daddy2018387,540,749[4]EbonyLife FilmsNiyi Akinmolayan
5Sugar Rush2019287,053,270  [5]GreOH Media / Jungle Filmworks / Empire Mates EntertainmentKayode Kasum
6King of Boys2018244,775,758[6]Kemi Adetiba VisualsKemi Adetiba
7Merry Men: The Real Yoruba Demons2018235,628,358[6]Corporate World Entertainment / FilmOne / Gush MediaToka Mcbaror[7]
8Merry Men 2: Another Mission2019234,505,169[8]Corporate World Entertainment / Gush Media / FilmOneMoses Inwang
9Your Excellency2019186,340,948  [9]EbonyLife FilmsFunke Akindele
10A Trip to Jamaica2016180,264,964[2]Corporate World PicturesRobert Peters

Conclusion: Nollywood is a clear manifestation of the link between entrepreneurship and economic development. It also shows how openness, technology, and innovation reinforce that connection. Furthermore, Nollywood’s success reveals a constellation of factors not often considered as elements of openness and shows their ramifications for economic growth. In Nollywood, we see how historical, circumstantial and context-specific factors at national level coalesce to trigger local entrepreneurial ingenuity and are in turn leveraged to yield positive economic outcomes. This happens in ways that indicate potential scalability and adaptability of the Nollywood phenomenon to other entrepreneurial sectors in the rest of Africa. Already, the globalisation of Nollywood across the African continent and in the African diaspora is a fascinating development that has been the subject of many studies. Catapulted way beyond its Nigerian origins, Nollywood is a yet-to-be-fully-unravelled cinematic phenomenon that analysts regard as fundamental to Africa’s self-expression.

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