The phrase “Gwo Gwo Gwo Ngwo” by Igbo Highlife musician Mike Ejeagha in his 41 years old song Gwo Gwo Gwo Ngwo has become a viral sensation made possible by skit maker Brain jotter, captivating audiences across social media platforms. This trend, characterized by its catchy and rhythmic nature, presents a unique opportunity for storytellers to engage their audience in innovative and memorable ways. Here’s how storytellers can harness the power of this trend to enhance their narratives and connect with their audience.
Before we continue check out the dance steps by Brain jotter for the Gwo Gwo Gwo Ngwo song below from YouTube
Understanding the Trend:
“Gwo Gwo Gwo Ngwo” is more than just a catchy phrase; it’s a cultural phenomenon that resonates with a wide range of audiences. It’s often associated with rhythmic beats and a playful, energetic vibe, making it perfect for storytelling.
Incorporating the Trend into Storytelling:
1. Rhythmic Narratives:
Use of Sound: Incorporate rhythmic elements similar to “Gwo Gwo Gwo Ngwo” into your storytelling. This can be achieved through background music, sound effects, or even the cadence of your narration.
Engaging Intros: Start your stories with a catchy “Gwo Gwo Gwo Ngwo” inspired beat to grab attention and set the tone.
2. Visual Storytelling:
Vibrant Visuals: Pair the rhythm with vibrant and dynamic visuals that reflect the energy of the trend. This could include animated sequences, fast-paced edits, or visually stimulating graphics.
Memorable Characters: Create characters that embody the playful and energetic spirit of “Gwo Gwo Gwo Ngwo.” These characters can become iconic and easily recognizable by your audience.
3. Interactive Elements:
Audience Participation: Encourage your audience to participate by creating challenges or activities that involve the “Gwo Gwo Gwo Ngwo” rhythm. This can be through dance challenges, beat-making contests, or interactive storytelling segments.
User-Generated Content: Invite your audience to create and share their own “Gwo Gwo Gwo Ngwo” inspired stories, fostering a sense of community and engagement.
4. Thematic Integration:
Cultural Relevance: Integrate themes and motifs that resonate with the cultural context of “Gwo Gwo Gwo Ngwo.” This can add depth and relatability to your stories.
Humor and Playfulness: Embrace the playful and humorous aspects of the trend to make your stories more entertaining and enjoyable.
Case Studies:
1. Children’s Stories:
Example: A series of animated short stories where the characters go on adventures to the beat of “Gwo Gwo Gwo Ngwo,” teaching children about rhythm, music, and cultural diversity.
2. Marketing Campaigns:
Example: A brand creates a series of ads where their product’s features are highlighted through a catchy “Gwo Gwo Gwo Ngwo” rhythm, making the content memorable and shareable.
3. Educational Content:
Example: An educational platform uses the “Gwo Gwo Gwo Ngwo” rhythm to teach concepts like math or language in a fun and engaging way, enhancing retention and enjoyment.
Platforms and Formats
Social Media: Use platforms like TikTok, Instagram Reels, or YouTube Shorts to create short, engaging content that incorporates the trend.
Interactive Stories: Engage your audience with interactive stories on platforms like Instagram Stories or Snapchat, using the trend to keep the content lively and relatable.
Collaboration and Challenges
Collaborate with Influencers: Partner with influencers who are already riding the wave of this trend to reach a broader audience.
Create Challenges: Start a challenge or a trend around “Gwo Gwo Gwo Ngwo” that encourages user-generated content and participation.
Consistency and Authenticity
Stay Consistent: Ensure that your use of the trend is consistent with your brand and storytelling style.
Be Authentic: Use the trend authentically. Forced or insincere use can turn audiences away.
Measure and Adapt
Track Engagement: Monitor how your audience engages with content that incorporates the trend. Use analytics to understand what works and what doesn’t.
Adapt Quickly: Trends evolve quickly. Be ready to adapt your storytelling strategies as the trend develops or fades.
Conclusion
By understanding and creatively integrating trends like “Gwo Gwo Gwo Ngwo,” storytellers can keep their content fresh, engaging, and relevant to their audience. Embrace the trend and let it elevate your storytelling to new heights.
The FIFA World Cup is one of the most watched sporting events in the world, with millions of viewers tuning in from all around the globe to watch their favorite teams compete for the ultimate prize.
As such, the event has become a prime target for advertisers, who use the opportunity to reach a massive audience with their message. As a result, there have been some truly iconic World Cup video ads over the years, which have become etched into the collective consciousness of fans and non-fans alike.
From Nike’s “Write the Future” campaign to Adidas’ “All in or Nothing”, World Cup video ads have been a powerful tool for brands to connect with their audiences and create emotional connections between the players and the viewers.
Here are some of the most iconic World Cup video ads of all time.
1. Nike “Write the Future” (2010) Nike’s “Write the Future” campaign for the 2010 World Cup featured some of the biggest stars of the game, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, and Ronaldinho.
The ad follows each of these players as they prepare for the tournament, showing how their individual destinies depend on their performance on the field.
It culminates in a dramatic finale where Ronaldo’s shot is blocked by an opponent and Drogba’s penalty kick is saved, leaving the outcome of the match in the air.
2. Adidas “All in or Nothing” (2014) Adidas took a different approach to their World Cup video ad for the 2014 tournament, with a campaign that focused on the importance of team spirit and dedication.
The ad features some of the biggest stars of the game, including Lionel Messi, Luis Suarez, Arjen Robben, and Mesut Ozil, and shows how they come together to achieve a common goal.
The ad is accompanied by a powerful soundtrack, and culminates in a dramatic finale where the team is victorious against all odds.
3. Coca-Cola “The World’s Cup” (2018) Coca-Cola’s “The World’s Cup” ad for the 2018 tournament was one of the most memorable World Cup video ads of all time. The ad follows a young boy as he travels around the world and gathers players from different countries to form a team for the World Cup.
The ad is set to a soaring soundtrack and features some of the world’s greatest players, including Neymar, Lionel Messi, and Cristiano Ronaldo.
It culminates in a dramatic finale where the team emerges victorious and the boy is embraced by his teammates.
4. Visa “Go Fans” (2018) Visa’s “Go Fans” ad for the 2018 World Cup was all about the fans and their passionate support for their favorite teams.
The ad follows fans from various countries who come together to cheer on their teams, and culminates in a dramatic finale that shows how their passion can create an incredible atmosphere.
The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.
5. Pepsi “Unstoppable” (2018) Pepsi’s “Unstoppable” ad for the 2018 World Cup was all about the power of football and how it can bring people together.
Wrapping up: The ad follows a group of kids from around the world who come together to play a game of football, and culminates in a dramatic finale where they are successful in their quest.
The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.
These are some of the most iconic World Cup video ads of all time, and they will continue to be remembered for years to come.
The power of these ads lies in the way they are able to connect with viewers and create emotional connections between the players and the fans.
Whether it’s Nike’s “Write the Future” campaign or Visa’s “Go Fans” ad, these World Cup video ads will continue to be remembered for their creativity, impact, and resonance.
Credit: article was written with support from openai.com
As business owners we all want to boost sales and profits, to do that we need to market our products and services and to be honest marketing has clearly changed a lot in the last few years, with attention spans shortening and competition for digital space growing daily. Companies and brands have had to adapt and grow in order to keep up, and a lot of people turned to video over the years. Using video services to sell is nothing new; television adverts have been around since the 1950s (check out this television advert from 1955) and it’s always been a popular medium. However, it’s getting harder to really make a difference with your video content, so we’ll be looking at 8 ways you can help boost your sales through an effective video strategy.
In this article, Kennysoft STUDIOs look at the benefits of video content marketing, how your company should be implementing it, and the different ways you can boost sales with video.
This article will cover the following:
– What are the benefits of video content marketing?
– Using video marketing to boost sales
– 8 Ways to Boost Sales with Video
– Animated videos
– Explainer Videos
– Demo videos
– New Product launch videos
– How to videos
– FAQ videos
– Case Studies
– Testimonial videos
What are the benefits of video content marketing?
Developing an effective video strategy is key to lots of businesses’ digital marketing success. Video allows for an engaging and entertaining way to get your messaging across, in a succinct but powerful way. You don’t need to worry about hoping people read your detailed and technical whitepaper, because you know you can capture their attention and get all the necessary information across in a video instead. If a picture is worth 1,000 words, and a video is made up of thousands of pictures, there’s a lot of space for you to get your point across.
There are dozens of different types of videos you can utilize as part of an effective video marketing strategy, a lot of which we will go into more detail for later on. This means that you don’t have to rely on one medium to capture your audience’s attention, but can hit them on a number of different fronts.
An effective video marketing strategy also isn’t limited to one platform. You could have a detailed company film on your website homepage; breaking down all the different services you offer. You could then have some short testimonial videos from customers on LinkedIn, singing your praises and recommending that everybody works with you. And then finally short animations in your emails to really catch peoples’ attention and draw them into your messaging.
Using video marketing to boost sales
As mentioned at the start of the piece, brands have been using video to sell their products for over 60 years.
80% of people have purchased a piece of software or app after watching a brand’s video (Wyzowl, 2019).
And it doesn’t just go for tech or digital companies either, thousands of professional services companies around the world now use video as part of their marketing strategy.
This is because for industries like accountancy for example, a lot of their new clients come in based on reputation or trust. If you had never met or seen your accountant before, how likely are you to work with them? Whereas if you watch a short video of them introducing themself (and you like the look of them) you’re much more inclined to get in touch. Video is a great tool for getting over the first hurdle of trust. Similarly with reputation, if you watch a testimonial from a reputable client who is singing the praises of an accountant, this really helps boost their image to a prospective client.
If you know that a decent amount of your enquiries, come in through your website (or even if you don’t) then having a video on your website can really help boost conversion rates. It keeps people on the website for longer, and makes them more likely to get in touch or to buy from you. Similarly, utilizing video as part of your social media or email marketing strategy helps boost traffic to the website, giving you more potential opportunities to close sales.
8 Ways to Boost Sales and profits With Video
1. Animated videos
More businesses are turning to animation as a way of marketing their business or products online, investing time to make animated videos that add a great amount of value to their marketing efforts. This is because it’s an incredibly versatile type of content for marketing, as well as the fact is very effective with consumers and business customers alike. Animated videos or animated explainer videos aren’t limited to what’s in front of you, you can create an entire new world if you’re working with a creative animator. This means any animations you create will be completely bespoke to your business and will help you stand out from your competitors. You can make animated videos as personal, as simple, or as complex as you need them to be.
Animations are fantastic for raising brand awareness as all of the designs within the animation can be created entirely in your brand colors. This means that no matter how far through the animation the viewer watches (hopefully the whole way) they will constantly be reminded of your brand. It’s brilliant for social media where it’s easy to get lost amongst the hundreds of spam posts, in helping your branded content stand out about everyone else’s.
Video is perfect for social media
Animations are also excellent for simplifying complex topics. Whether you’re trying to explain a complex pharmaceutical product, a detailed cyber security product, or breakdown all of your accountancy services, animation can do it all. Using images and graphics to explain a product or service is far more effective for selling than just describing it to someone.
2. Explainer Videos
Animation is often used a lot when companies want to create explainer videos because it’s excellent for breaking down complex products or services. But animated explainer videos in general are a great tool for businesses looking to streamline their sales processes. Lots of businesses will incorporate an explainer video in part of their initial pitch or early sales conversations as it’s a great way of engaging your audience when talking about what you do.
Rather than linking a client a 6-page document explaining all the benefits of using your service, wouldn’t it be easier to send them a 30 second video which does all that for you? A well-made and engaging explainer video is an invaluable tool in the arsenal of digital marketers looking to increase revenue. Explainer videos can be a great touchpoint before you speak to a potential lead on the phone. Sending an email with a quick video for them to watch can warm up your lead and also further their understanding of what it is you’re offering.
3. Demo Videos
Demo videos are perfect for companies who create software or complex products. It’s not always possible to jump on a call with a client or to go out and meet with them to talk them through things, sometimes you just need to send out a video.
Software demonstration videos are often accompanied by an engaging voice over and screen capture footage of the software in action or the problem being solved. These are perfect for quickly sending out to new customers or if somebody has a problem with your product or software.
Likewise, if you sell a physical product, maybe customers need to know how to put it together or how to get the most of it. A well put together demo video with close ups and well explained steps can really help customers in getting the most out of your products, and can often mean that people share your content if it really helped them.
Perhaps you want to create demo videos for something else which isn’t a direct product, but perhaps still links to what you do. For example, lots of IT or Telecoms companies will often create demonstration videos for general tasks which a lot of people might not know how to do. This is a great way of boosting your brand’s reputation and you might even pick up some new customers along the way. Think about demonstrating how to block a number on an iPhone, or how to speed up your laptop if it’s getting a bit old. Content like this is great for getting people engaged with your brand early, before they might be ready to be a customer.
4. New Product Launch Videos
If you’ve got a brand-new product or service coming out, then you’re going to want to shout about it and get it seen by as many potential customers as possible. Creating a product launch video is an excellent way of doing this and being able to showcase all the potential benefits or uses in the most engaging way possible. Rather than releasing a huge press release about your new product, release a 30 second product launch video which briefly explains what it is and why people should buy it. You can then use this to lead customers onto your website where they can find out more.
Here’s an example product launch video we produced for a client recently:
It’s a great tool for boosting traffic to the website and generating hype around a new product to help boost sales. You could also do a two-video strategy, where on social media or an email blast you have a short version of the video, essentially a trailer to pique the interest of customers. You then push them onto the website where they can watch a detailed explainer video of the new product.
How many times have you Googled “How to” do something? Chances are it’s a lot. Billions of people use the internet as their go to place for tutorials and finding out how to complete tasks. Why not present yourself as the go to place for some of this knowledge? If there are certain activities or tasks related to your industry that people struggle with, put some of your expertise to use in helping people out for free.
If you can help people out with a small issue; “how to write a CV” or “how to complete a tax return” and simple things like this, they’ll remember you and come back in future when they’re ready to buy. It’s for this reason that how-to videos are so successful as part of a good video marketing strategy.
If you think that YouTube is the second biggest search engine in the world (second only to Google), there’s a lot of people searching for what you might be able to help them with. If you don’t have the video content, you might be missing out on their business. Not to mention Google often priorities videos and websites with video, so it’s worth it for a bit of an SEO boost.
6. FAQ Videos
Similarly, to How To videos, FAQ videos are a great opportunity to showcase your expertise in a certain area. If you know there are lots of commonly asked questions about what you do or your industry, answer them in one handy video. You can add in some animated content to bring scenarios to life and make the content even more appealing to viewers.
FAQ videos are also a good opportunity often to pre-qualify some leads coming in through your website. If you address things like pricing or individual services that you offer, this might help sort out the real leads from the vague enquiries. They can also be a fun way for potential customers or clients to meet the team, if you have different members of the team answering FAQs on their own specific areas.
7. Case Studies
Case study videos are a brilliant way of showcasing the work that your business has done on a project or a campaign. Many websites use written case studies to describe what they’ve done, but a video is a great tool for bringing these case studies to life. They let you show all the good work you’ve done in an engaging and visual way, and chances are they’ll help convince a prospective lead to get in touch with you (provided you’ve done good work of course).
They’re a great way to provide a deep dive into a specific service your business provides and give customers an example of how it works. If you use case study videos to then market to similar industries or similar companies, chances are you’ll increase your chance of closing more business in future! They’re the perfect way for customers to see exactly how your business can help them, with a relevant example.
8. Testimonial Videos
What better way to sell your services than to have a real customer do it for you? Referrals in business are hugely important and testimonial videos are a great way of improving your reputation and helping to boost sales. If you’ve done a good job for your customers, chances are they’ll be more than happy to give you a glowing testimonial. Testimonial videos are a great way of building trust on your website and for your brand because it gives customers and leads reassurance that you will do a good job for them.
Similarly, to case study videos, if you’re looking to target a certain industry or sector then testimonial videos are great for this. By getting a testimonial from someone in a position of authority within a certain industry, this shows other potential customers within that industry that they can trust your business to give them the same good service.
If there are certain benefits to your business that you want to advertise (price, customer service etc.) then asking questions tailored to these is a great marketing tool. Getting a customer on camera saying “they gave me a competitive quote and also exceeded my expectations in terms of quality” is priceless.
Customer testimonial videos are a great way of building trust online
There’s a lot to think about when it comes to a successful video marketing strategy, but that also means there’s a lot you can do to boost your business’ sales! With so many options it opens a world of opportunities and will make your business visible to lots of customers who may not have been able to find you without it.
To find out more about how Kennysoft STUDIOs can help you boost sales through a successful video marketing strategy, get in touch with one of the members of the team for a chat.
While it may feel like 2022 is just getting started, we’re a few days into the year, and 2021 was a great year for tv contents especially tv commercials so we have made a list of the most engaging commercials of 2021 to talk about.
We’ll go into more detail below, but here are our seven picks for the most engaging commercial of 2021 (in no particular order):
The creative directors behind Double H Luxury’s advert did a great job. The brand’s message was clear- no matter the kind of day you’ve been through, your luxury apartment would be waiting to make it all better! Through the eyes of a couple, they also projected a typical day in the life of Nigerians such as balancing work, family, and simply trying to commute in a city like Lagos. The fully automated short-let apartment features a voice-controlled two-bedroom suite, a private in-house movie theatre, and cuisine freshly prepared by world-class chefs.
Black Shines Brightest by Guinness
Guinness has launched “Black shines brightest”, the biggest pan-African campaign in over a decade in Kenya. Inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets. Energetic and empowering, the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential. Across the continent, a generation of individuals, inspired by each other and the people around them, are coming together as they unite to take on the opportunities in front of them.
Glover For Everyone by Glover
The commercial highlights the unique products of the business and their usefulness to the lifestyle of everyday Nigerians in Gifting, bill payments, and excess airtime challenges.
It also reveals the actions taken by common people in making sure their everyday activities and lifestyle are faced without any interruptions; a solution which the Glover app has taken responsibility to create.
The 30-second commercial focused on the three features of the Glover app-Giftcard, Refill, and Airtime2Cash, showing a woman in her mid-years receiving a gift in the form of a giftcard from her child, with a note to buy the one thing she really wanted.
We Move by MTN Nigeria
This has got to be one of the most relatable ads to come of Nigeria in 2021. First of all, the title is from the streets. “We Move’ was a trending slang amongst the youths at the time the ad was released, and MTN capitalized on it to share a touching story, one similar to what the majority of the youths in Nigeria are currently facing. Plus, it made use of music, another passion point of the youth. No wonder it was an instant hit.
There were other similar ads in terms of concept and story released before and after We Move launched, but MTN’s ad had more impact. Not only is the ad more popular, but the melodious song also made it more memorable.
That Feeling by Bet King
And on the number one spot is a totally unexpected yet simple ad by Bet King titled That Feeling. The ad which featured former Nigerian Super Eagles Star, Jay Jay Okocha is by far the most creative of the lot! Rather than simply telling people to bet to win on their platform, the ad sold a feeling instead. It depicts a happy feeling as Bet King, which means that one is always happy when on the platform. Doesn’t that mean that one would always win? Yes, the ad says that without actually saying it. Also, the ad concept, the music, and Okocha’s funny dancing made this ad one of the most fun and memorable!
The official hair brand for BigBrother Naija never disappoints with its adverts. Not only does it capture the beauty and magical essence of women in Nigeria and beyond, but it also reinforces the brand’s position as an innovator and expert in quality hairstyles and extensions. Darling Nigeria is committed to giving customers the trendiest styles and quality hair at the best possible price. “So wherever life takes you, you can #FindYourBeautiful.”
Turu Ugo Lota by Life Lager
Barely few months ago, Life Lager launched a strategic ad specifically targeting the east, titled Turu Ugo Lota, and it made the number 4 spot on this list. The reason is not far-fetched. The use of the celebrity father and son duo of Pete Edochie and his son Yul, the unique father and son type narration, the content of the narration ladened with deep-rooted messages, and the quality of production catapulted this ad far above any other in its category.
And most importantly, judging by the level of engagement and nature of comments on the ad, it is safe to say that the easterners whom it targeted, felt a deep connection with the ad.
Across the world, manufacturers and service providers typically operate in saturated markets where competition is rife. The situation is not any different in Nigeria. To stand out, it is not enough for companies to offer high-quality products and services; they must also be able to adequately communicate the benefits of their products and services to customers in order to attract their patronage. This is the whole essence of marketing communication.
Advertisements are inevitable in the world of business. For this reason, companies are ever willing to expend billions of naira per year for the development and dissemination of befitting ads. So far this year, the ads highlighted above are the ones that really caught our attention. Have you been influenced by them to purchase?
So, if you’re a business owner and you want to create a professional video that will get you those kinds of results, it’s the perfect time to contact with kennysoft STUDIOs.
With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!
To begin with our topic of the day what is video marketing?
Video marketing is the production of engaging videos around a marketing strategy that delivers business results. The perfect blend of storytelling and promotion that maximizes your marketing funds.
Video and marketing go together like peanut butter and jelly.
From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In case you don’t know In Nigeria, digital video marketing is a $135 billion industry. That means brands everywhere are realizing the value of video and investing in its creation and distribution.
And, because of this growth, you’re now behind if you aren’t releasing branded video content regularly.
How to leverage on video marketing for business
Now that you know what is video marketing and the prospect it holds for your business lets dive into ways you can leverage on video marketing for your business and increase sale.
While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even…
Marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single day, 1200% more shares are generated by social videos than text and images combined, videos on a landing page increase conversions by 80% and 80% of users recall a video ad they have seen online in the past month.
Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
1. Center Your Video Around the Story, Not the Sale
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).
2. Define Your Video Marketing Goals
In order to know whether you’ve actually achieved what you’ve set out to accomplish with your video marketing strategy, you need to set measurable goals.
Content intelligence platform Conductor recommends defining marketing goals for both revenue and your brand.
Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords.
Brand goals can be just as important as revenue ones because they help position you for future success and often take into account qualitative feedback.
Some common video goals include:
Brand Awareness—typically measured using brand recall and recognition, frequency/quality of mentions, or video views
Demand Generation and Conversion—typically measured by lead count, impact on conversion rate, or influence on sales opportunity and pipeline generation
Viewer Engagement—typically measured by average engagement (also known as the average length of time viewers watched the video)
How to Set S.M.A.R.T. Goals
As with any kind of marketing goal, following the S.M.A.R.T. goal setting framework is a good place to start.
Specific
The goal should zero in on a specific aspect of your strategy. After all, saying you want to get more views is great, but what does it actually mean?
Measurable
The goal should be accompanied by a relevant key performance indicator (KPI) and metrics that can be used to measure its success.
Attainable
The goal should be something that’s within reach of your department without “sandbagging” (deliberately setting a goal that isn’t a challenge for the team to reach). Try starting with a baseline and determining a desired increase (or decrease, as the case may be) from there.
Relevant
The goal should be relevant to your overall business objectives AND a good fit for the types of objectives that video is best suited to meet
Time-Bound
The goal should have a timeframe in which it can reasonably be achieved so that you can accurately measure how effective your efforts have been. While some goals can be tackled in a quarter or two, others may require a longer timeframe, like a year. Go one step further by breaking down your overall goal into weekly targets. That way you know what you need to be doing, every step of the way.
An example of a S.M.A.R.T. video marketing goal—one that is specific, measurable, attainable, relevant, and time-bound—might look like this:
We will increase time on page for key pages on our website by 15% this quarter by embedding relevant videos.
3. What Kind of Video Should I Create?
Once you have your strategy laid out, it’s time to think about the actual video you’re going to create. Easy peasy, right? Well, not exactly…
Every type and every style of video has its own pros and cons. Some types might be better for you depending on your specific marketing goals, others are better if you’re just looking to save some cash long-term.
If you don’t know the difference, you’re not alone. That’s why we’re breaking down some of the most common types and styles of video, so you can get the video creation process started!
5 Most Popular Types of Videos
From brand videos to FAQs to instructional videos and more, there are almost countless types of videos you can make in conjunction with your marketing funnel.
Despite there being so many, certain types of videos are better suited to meet your marketing goals. Once you’ve got your goals strategized, you can start learning about how each video type differs and pick the ones that’s right for you.
COMMERCIALS
Commercials are brief, attention-grabbing videos that highlight your company’s best features with a dynamic scene, beautiful imagery, or summary of exciting features, and end with a clear call to action. They’re the most common type of video — you’ve probably watched a ton on TV, streaming services, or video platforms like YouTube. Because their primary goal is to attract new customers, commercials are often broad in appeal and provide only the most important and relevant information a viewer might need.
And, most importantly, they’re memorable! They show off your brand in a way that sticks with the viewer, so if it’s the viewer’s first time being exposed to your brand, they won’t soon forget it.
Commercials are typically short, only 30 seconds to one minute long, and distributed via paid advertising online or on television. They’re also great on your website or homepage, since they provide a general overview of your brand and encapsulate your brand mission in a quick and easily-digestible format.
SOCIAL CONTENT VIDEOS
Social content videos are short video clips created solely for social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more. These are usually fun, playful, engaging, and designed to be shared. They can include lifestyle shots, a montage of scenes relating to your product or service, short interview sound bites or quotes, or just a beautiful shot of your product.
If you haven’t seen a commercial on TV, then you’ve definitely seen a video on social media. Social videos can be almost anything and usually fall anywhere along the buyer’s journey. Due to their fun, engaging nature and shorter length, they most often help engage potential and current customers.
Try to keep social content videos under 30 seconds. Pay attention to aspects unique to social media, like muted autoplay and video looping; you can actually use these tools to your advantage by playing with silent audio and creating seemingly endless loops. Also take advantage of highlighting positive customer feedback in your social videos — this increases your credibility and spreads positive word of mouth.
EXPLAINER VIDEOS
Explainer videos are videos that teach your audience more about your company, brand, product, or service. Like social content videos, almost any video can be an explainer video, the only requirement is a focus on how your company solves a particular problem.
Explainer videos are excellent introductions to your brand. They should quickly and efficiently explain what your company does and why that matters. Typically, under three minutes, explainers end with a strong call to action and offer a simple solution to a complex problem.
Remember, these videos should always answer three main questions: What’s your audience’s problem? How will your product or service fix it? Why should your audience choose you?
Product Videos
A product video tells your audience about your best-selling products or services and their top features. It shows your product in action and helps increase consumer confidence in your company or brand.
Here, your main goal will likely be to attract new customers who are in the first stage of product research. You’ll want to show off not only the beauty of your product, but its utility and necessity. You’ll also want to highlight what makes your product better than the rest — since these new visitors are still doing research, you’ll want to make sure your product video sets you apart from your competition.
Product videos are usually about 30 seconds long and can be shared on your website, social media platforms, via email, or through paid advertising. Use high-quality production and great sound, whether it’s music, dialogue, or voice-over, to communicate how amazing your product is.
TESTIMONIALS
Testimonial videos are one of the strongest types of videos you can make; they show past or current satisfied customers talking about their positive experience using your product or service.
Honest personal feedback from a customer is stronger than anything you could say about your own company. According to a recent survey, 90 percent of consumers say their buying decisions are influenced by online reviews, so use these reviews to increase your brand credibility and convince your prospects to take the plunge.
Customer testimonials are usually between 30 seconds and two minutes long and can focus on one happy customer or numerous. These videos are highly versatile, meaning you can publish them almost anywhere. You’ll just want to make sure whoever you film is wholly authentic — a forced or fake-feeling testimonial could be more detrimental to your brand, so take some time to find the perfect person.
4. What Style of Video Should I Create?
Picking the right video type is crucial to your video’s success, but so is picking the right video style. Style is a broader term that relates to your video’s tone and messaging. It affects how your actual story is told — are you using actors? Graphics? Dialogue? Specific locations? Together, these elements create your video’s style. Pick the right style and you’ll draw in the audience that’s most likely to convert.
LIFESTYLE
A lifestyle video is any video that appeals directly to your target demographic, helping them visualize how your product or service fits into their way of life. Beautiful visuals, actions shots, and stunning imagery should set the mood and epitomize the lifestyle you want to associate with your product.
This means working to create a specific look or style for your video. If your product is modern and sleek, you’ll want a video with sleek, minimal design, plain backgrounds, and modern accessories. If your product serves a young, high-tech demographic, you’ll want your video to showcase tech culture, young, smart actors, and functional utility. Think of your brand aesthetic and make sure your video follows that aesthetic.
Lifestyle videos usually range between 30 seconds and two minutes, and feature locations that best highlight your product’s exemplary features.
MINI-DOC
Mini-documentaries are less about your brand’s visual aesthetics and focus more on expressing your company’s core value or mission statement in a documentary-style format. This is usually accomplished through interviews with key company representatives, like founders, employees, or satisfied customers.
To make a big impression, it’s important your mini-doc keeps it short and sweet. You want to highlight excellent sound bites that tell viewers exactly who you are, all while maintaining their attention. While feature-length documentaries have enough time to develop a full, three-act story, mini-docs don’t. They have to establish their story by quickly answering three crucial questions: what, why, and how. What is the focus of this video? Why should the viewer care about this? How does your subject work? This helps you get key pieces of information to your audience in a fun and interesting way.
We recommend keeping mini-docs to under a minute, though they can be a little bit longer. Unfortunately, viewer attention span drops dramatically after the minute-mark, so try to tell your story as best you can in the time you have.
NARRATIVE
Narrative videos are probably the most recognizable style of video besides animation. They use classic storytelling elements, including character building, conflict, and resolution, to tell your brand story in an entertaining and engaging way. They create a journey — one your viewer can easily follow and relate to.
Because their goal is to tell a story, narrative videos often work best top of funnel, when users are just learning about the problem they face and you’re introducing your brand. Whether you tell the story of how your company came to be, the story of a frustrated customer finding you for the first time, or the story of a fictional hero character, your narrative should be memorable and help your brand stay on the mind of anyone who watches it.
Remember, watching should be a fun experience, so make sure you have fun writing, producing, and sharing your video. Use heavy branding and remember your company’s mission as you create it, otherwise the story can start to get away from you.
Animation
Animated videos have the power to engage and captivate your audience like no other. Animation is an interesting style because it can be used independently of the content in your video; almost any type of video can be made in the style of animation. But animation is especially powerful when it comes to explaining difficult-to-understand concepts or technology.
It’s also great for combining with other styles. You can have a lifestyle video that uses animated graphics or animated cutaways, or you can use it entirely on its own. It’s wonderfully versatile and spices up almost any video you create.
Keep in mind that animation can be less costly to create (no equipment, less time on set, etc.) but can take much longer because of the technical skill per frame that it requires. Keep a pros and cons list handy before deciding whether animation is right for you.
What Are the Three Stages of Video Production?
Now you’re ready for the big show. Your video strategy is set, you know what video goals you want to accomplish, and you know exactly the type and style of video that’ll help you get there. You’re ready to start the fun stuff!
5. How Do I Distribute My Video?
You’ve got your amazing video and your entire team loves it. Now what? How do you actually get people watching it and sharing it? Well, that all comes down to distribution!
Distributing your video on the right channels is essential for your video’s success. Owned, paid, and earned distribution channels each have their own pros and cons, but using the right balance of them all can propel your video to new heights, spreading your brand awareness and converting users at every stage of the marketing funnel.
Let’s take a look at each of these in a little more detail.
OWNED
Publishing your video across all your owned channels is probably the easiest way to distribute your video, and the one method that cannot be ignored. It includes every channel you own, like your website, PDFs, digital documents, email lists, ecommerce pages, apps, and more. These channels are the primary sources of information about your company and brand, so use every single one you can intelligently and with purpose.
Here are some of the owned distribution channels you should use for your video.
WEBSITE
From your homepage to your ecommerce pages, put your video on as many pages as possible on your website; this will help not only drive more visitors to your site, but engage them once they’re there. If you have more than one video, even better! This is the first place you’ll want to start gathering video views — and probably the most impactful of all the views you’ll get.
BLOG
No matter what your video is about, publishing it on your blog is a must. Home to informative, educational content, as well as more brand-specific marketing content, visitors will expect your blog to host any and all relevant product news you have to share. Better yet, if someone is browsing your blog, they’re ready to commit time to your content. What better way to engage them than video?
EMAIL
Email is an easy way to reach those who’ve already interacted with your brand or given you their contact information. A direct line of communication, you can embed your video in any newsletter, email sequence, automated email, or promotional email.
SOCIAL MEDIA (ORGANIC)
Social algorithms are increasingly prioritizing video content, so you’ll want to make sure you’re promoting your video numerous times on all your social media channels, including Facebook, Instagram, Twitter, LinkedIn, and more. Video generates 1,200 percent more shares than links and images combined, so this is a required (and easy) place to promote your video and reach a large audience.
Because you own these channels, there should be no issue using them to distribute your video. With a simple website update or email blast, your video can be in front of more people, telling your brand story to those who most want to hear it.
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PAID
Even a small advertising budget can pay off big.
Paid distribution, or paying money for the distribution of your video via advertising, has become almost essential to the successful marketing of any video. Because most sites don’t charge for the use of their services (think Facebook or content sites like Buzzfeed), charging for distribution has become their one way of earning money — meaning video creators like you sometimes have to pay more to get your content seen by a wider audience.
But that’s OK! Even a small advertising budget can pay off big, and with the right balance of paid and non-paid distribution, your video can reach exactly the right people.
Here are a few paid distribution methods you should take full advantage of.
SEARCH ADS
Search ads aren’t video-friendly just yet, but you can target high-volume keywords related to your product, service, or brand and create a landing page for your video content. Whether your goal is to educate about a certain topic or introduce your product, you can drive these high-traffic keywords to your page for a low cost per click and get huge returns.
SOCIAL MEDIA (PAID)
Just like organic posts, paid social media posts can spread your content far. Paid posts, however, allow you to target the exact type of person you want watching your ads. Organic posting is only shown to your immediate fans, but with paid advertising, your content can target all sorts of demographics, locations, income levels, interests, and beyond — ensuring only the people most likely to purchase from you actually see your ad.
NATIVE ADVERTISING
Native advertising embeds your video content onto a third-party website in a natural way that doesn’t disrupt the user’s experience. For instance, if you own a bakery and created a commercial about all the different types of cakes you sell, your video might be naturally embedded on a food website in an article about baking. This advertising is slightly more expensive than social or search ads, but have high returns thanks to the relevance of the content.
SPONSORED CONTENT
This is any form of content which was paid for, usually by a company promoting another company or brand. It is written in the style of the site publishing it, much like native advertising, but isn’t actually an ad — it’s a valuable piece of written or visual content meant to inform the viewer. Usually, sponsored posts get organically shared via social networks, too, so they get an extra push when it comes to distribution.
INFLUENCER OUTREACH
Influencer outreach is both a paid and earned type of distribution. Basically, you reach out to “influencers,” or social accounts or personalities with a lot of followers, to share or promote your content. They may do it for free, but the right influencer may need a bigger incentive. Work with them to create a video you’ll both benefit from.
EARNED
Earned video distribution is one of the trickiest types of distribution due to its uncontrollable nature. Try as you may, earned media means you’re essentially leaving this distribution up to chance, though there are some definite efforts you can make to push the needle a little further in your favor. Since earned media is totally free to implement, it’s just a matter of putting in the effort and not being afraid to follow up.
Though earned media can be a little unpredictable, here are a few ways you can increase your earned distribution efforts.
SOCIAL MEDIA
Social sharing is one of the simplest forms of earned distribution. It often happens organically, but you can encourage social shares by getting the ball rolling. Set up a schedule to post your video content from your corporate and personal accounts on every social channel you’re active on. Send a private message to friends and family to do the same. If you know anyone in a related field or industry, make sure they share your content, too! Though it’s not the best method, you can even incentivize shares by creating a contest or giveaway through an app like Rafflecopter.
PRODUCT REVIEWS
An easy way to get others to create content for you and talk about you is by sending your product to online reviewers, like YouTube influencers, or asking your customers directly to write or record their own reviews. This increases your brand’s credibility (as long as the reviews are positive) and spreads brand awareness.
TRADITIONAL PR
Depending on your industry and the type of video you create, your video could benefit from more traditional types of publicity, like a press release or publication on a trade website. Working with a PR agency could be beneficial, but you could also reach out directly to site administrators on niche sites related to your field, like health and wellness sites, fitness sites, major food websites, tech sites, and more. Ask to be featured in their newsletter or send them your press release with a link to your video directly — the more official your campaign, the better!
INFLUENCER MARKETING
This covers any type of marketing done for free by an influencer, including shoutouts on social media, product reviews, endorsements, mentions, and more. Many influencers are willing to help you distribute your content in exchange for something, maybe a reciprocal mention, a trial of your services, or an ongoing relationship. Think about what you’re willing to give for the promotion of your video. Depending on how much they can up your exposure, it just might be worth it.
Which type of distribution is best for me?
We can’t say this enough: It all depends on your video goals and strategy.
Ideally, you’ll use all three distribution methods. You know your audience and hopefully you know how they’ll respond to your video. Focus on the distribution method that’ll give you the biggest return. If you’re in the film industry, focusing more on paid distribution might be your best bet. If you’re in the field of cancer research, earned media might be the way to go. Are you an entrepreneur that just launched your own startup? Spread word via your owned channels. It all really depends, so do a little research and see what fits your situation best.
Owned distribution is always a must, though, since you own and have complete control over these channels. There’s the lowest barrier to entry here and they also have the most opportunity due to how many different options for distribution you have. If one form of owned doesn’t work, another surely will. And, if your goal is to capture leads, using your owned channels is especially crucial.
Paid distribution is super important as well, but how much you can do will likely be limited by your cash resources. You’ll want to think more strategically about where your highest-converting audience is and dedicate most of your budget there. And because there are so many different forms of paid advertising even within one single channel (Facebook has 11 different types of advertisements alone), you want to test every channel and every type of distribution method. Until you know which will give you the highest return, hold back on spending your entire distribution budget.
Earned distribution, like owned, is free. You have relatively little to lose using it other than time and effort, but unlike owned and paid, the payoff can be drastically more unpredictable. From SEO efforts that boost your search presence, to building relationships with influencers you’ve never met, you never quite know what your ROI will be — it can be enormous or it can fizzle to an end. But don’t skip earned distribution altogether! Take a little more time to think strategically about which earned channels will help you accomplish your video goals.
Don’t wait any longer. Reach out to kennysoft STUDIOs let create that perfect video for your business.
Christmas is that beautiful season of the year where companies and brands show love to their customers and employees for standing with them throughout the year and this season comes with plenty of merriments and joy and Christmas videos are one of those things companies use to end the year.
It’s the end of the year, it’s time to show to your customers and employees how much you love and appreciate them for been with you all through the year and so to help you the that we created this article to help you with recommendation to some of the beautiful Christmas video you can create for your business.
Types of Christmas videos
Merry Christmas Greeting Card: Surprise your customers with a beautiful merry Christmas greeting card video this Christmas no matter how far they are! Use this video to send them your heartwarming message in the form of an eye-catching animation.
The Spirit of Christmas Intro: Share the magical Christmas spirit with your loved ones on this wonderful holiday! Create a charming video intro they will enjoy watching and cherish for a long time! Add your logo and a heartwarming message, and get your video today!
Christmas 3D Art Album: Create a joyful video by compiling the most magical moments of Christmas. Using Christmas 3D Art Album template and animating those memories with lovely effects and transitions. Perfect for making a family video album, Christmas greetings, Christmas cards, and corporate greetings.
Twinkling Christmas Intro: Let the twinkling lights whirling into a bright Christmas tree announce that the new year is here! This New Year, send your heartfelt wishes to your customers and love ones in the form of a beautiful and elegant video card.
Christmas Gifts Greeting Card: Send a personalized Christmas greeting card to your family, friends, and business partners, and share your love with our Christmas Gifts Greeting Card. Add your warm message, upload your logo, pick your favorite color combination, and get a short and sweet video card in minutes.
Sparkling Christmas Tree Intro: Christmas is the time of the year when everything is glittering with lights and decorations. Send your best wishes with Sparkling Christmas Tree Intro and let them shine bright. Perfect for Christmas promos, New Year greetings, party invitations, and a lot more. Christmas is coming. Create your greeting video now!
New Year Numbers Fun: Kiss goodbye to 2021 and get ready for the New Year. Infinite love and wishes, lots of gifts, and greetings. Featuring funny numbers animation, amusing sound effects, the New Year Numbers Fun logo reveal is the easier and funniest way to create a Christmas intro, company and corporate greetings, family celebration or invitation, and many more projects requiring holiday creative design and mood.
Christmas Slideshow: Wish your family, colleagues, and friends a Merry Christmas and impress them with an elegant and professional holiday slideshow. Use this Christmas video as a Christmas album, winter slideshow, Christmas video greeting, or as a Christmas present. Create a magical story as a gift to your loved ones. Try it out! Let this year be a blessed year to all.
Magical Christmas Night: A vibrant celebration of the Christmas spirit, as the festive season draws nearer with the Magical Christmas Night template available in both logo and text versions. It is an animated Christmas greeting card with sparkling magical lights against a starry night sky. Send love to your clients, family, and friends. Simply upload your logo, write your own text and render. Try it out today for free.
Looking for a video agency to help you create that perfect Christmas video? then look no further kennysoft STUDIOs is your one stop video marketing agency.
Video marketing can be an overwhelming concept for small businesses and startups. It will require a considerable investment, but will it be worth it? Some business owners might think that video marketing is exclusive to established businesses, but this is not true. In fact, small businesses stand to benefit the most from this type of marketing content.
The Benefits of Video Marketing
Video marketing has always been an effective way to target a specific audience. It started at the dawn of television, and it still is an excellent way to market your business in today’s digital world. Videos in digital ads today are more relevant and catchier, and they can help boost your business in the following ways:
Better Way to Acquire Information
People today have shorter attention spans and less patience than previous generations. They grew up in a time of instant gratification. If choosing between reading an article that will take at least ten minutes or watching a two-minute video about a product, most people will choose the video. That is how effective and impactful videos are.
Visual Support
Your videos can act as additional visual support for your existing marketing materials. You can start working with your current materials and create engaging video content that will capture your audience’s attention while strengthening your brand awareness.
Encourage Conversion and Boost Your Sales
Since videos are highly engaging content, they can help boost your sales. Companies that add product videos to their landing pages can increase their conversions by up to 80 percent. Videos are powerful marketing tools. When done right, they can grow your sales.
Help Promote Trust
The best thing about videos is how they communicate emotions so effectively. Successfully creating an emotional bond with your target audience is one of the key factors in earning their trust. Trust is never easy to get or instill in your potential customers, but it can create wonders for your brand once you have it.
If you make video materials for your brand, you can try shooting interviews, testimonials, and behind-the-scenes videos to make your brand more real and relatable. These are also effective ways to showcase the positive thoughts that current customers or employees think about your brand or company. Having real people talk about an organization, a product, or a service, makes it more authentic and attractive.
You can also make engaging content to educate or wow your viewers. Seeing how a product works, for example, will give them a clearer understanding of what it does, and it will help inform their decision to buy.
Not Everyone Is Doing It
Video marketing is a highly effective marketing tool, but not everyone is using it yet. Utilize this to your advantage, and be one of the firsts in your industry to create video content. Let this be your edge over your competitors.
Shareable With Extensive Reach
Another great thing about video content is how easy it is to share them with other people. You can upload them on your social media platforms, and once it captures people’s attention, your network will do the sharing for you. As a result, you will have better chances of reaching different audiences without relying on paid ads. Moreover, videos give you better access to mobile viewers, who comprise the majority of online users today.
Conclusion
When companies and brands want to make big names for themselves, they make viral video ads. That is how powerful, fast, and massive video marketing’s reach and impact are. With the right strategy and team, you can bring your small business to the next level using quality video materials.
Do you need professional video marketing services ? We can help you in various ways, from video production and editing to strategy creation and development. Contact us today to learn how we can help you.
The world is evolving so is marketing, the way we use to market our product and services have change a lot, now things are done a little different then it uses to be; products and services are now sold in an appetizing way using motion graphics to support its customer’s appeal. These was not possible some few years ago, now with the help of video you can create any imaginable reality for your customers to believe.
Humans And Visuals
It’s well known that humans are visual begins, as far back as the early cave days Some of the earliest evidence of stories comes from the cave drawings in Lascaux and Chavaux, France. The drawings, which date as far back as 30,000 years ago, depict animals, humans, and other objects. Some of them appear to represent visual stories. It is human nature to stories using visuals, The creators of those ancient cave drawings may not have had a marketing strategy in mind … but there’s a reason that visual communication has stuck around for millennia and can be found in practically every culture. We are hard-wired to process visual information both accurately and quickly.
So, Why Is Video Marketing Important?
For decades, many companies have embraced the written word as a way of giving their readers a “hook,” especially in the wake of Bill Gates’s 1996 monumental essay “Content Is King.” In today’s fast-paced, digital-centric era, however, it’s time to rely on visual content — specifically, video communication.
How The Human Brain Process Visual Content
According to E-Learning and the Science of Instruction by Dr. Ruth Colvin Clark and Dr. Richard E. Mayer, when compared with text alone, text that is combined with images improves comprehension by as much as 89%. That’s probably why video communication is shown to significantly improve our understanding when information is being shared.
What Does This Means For Your Business?
According to the study, adding videos to presentations helps improve audience attention and influence action. Video contents facilitates the absorption of data, helping illustrate information that might require further elaboration. This creates a more informative and palatable reading experience.
Posts with visuals especially videos produce a 650% higher engagement rate than text-based posts. According to the Adobe Digital Index Social Intelligence Report, content paired with visuals yielded a 650% higher engagement rate than standard text posts
Image credit VAN YORK AGENCY
The right video really can make a difference. In fact, 40.2% of marketers say that original, custom visual content such as video and infographics perform best, compared to just 12.5% saying stock photography is best, according to Venngage. When planning your visual communication, always consider custom video content that’s tailored to your message, your tone, and your brand.
No matter what industry you’re in, knowing the basics of video marketing can facilitate and elevate your message. Remember, your audiences are hard-wired to understand videos more quickly and effectively than text.
Video Marketing Can Help When You:
Have a lot of data
Want to tell a complex story
Need to capture someone’s attention
No matter what you’re saying, it’s important to consider how your audience will best understand your message. If you recently conducted a survey but your readers aren’t statisticians, how can video communication help make sense of your data? If the emotional weight of your subject matter has the potential to disengage your audience, how can video communication strike the right tone? Asking questions like these at every turn will help determine when visual content is the right answer.
59% Of Senior Executives Prefer Video Over Text When Both Are Available.
A 2010 Forbes Insights study, in association with Google, surveyed 306 executives, and found that 59% of the participants opted for video content when the information was available in both video and text form.
Image credit VAN YORK AGENCY
A Forbes Insights survey found that individuals prefer more convenient means of absorbing information. Videos, from animated explainer videos to 3D virtual modeling, are increasingly permeating social media as much as they are finding their way into the C-Suite. In fact, organizations in professional services, communications and technology were among a small group of industries that published over 300 videos in 2018. Using videos to educate or influence an audience is one of the most effective means of communication today, and can significantly enhance your storytelling strategy – in both the boardroom and the newsfeed
Some Applications Of Video Marketing
Video marketing can be applied across diverse media, industries, and topics. Some formats include (but aren’t limited to):
INFOGRAPHICS
Infographics tell a story using facts, data, and visuals. They work in both digital and print formats and are a great tool for presenting a clear data- or fact-based message.
ANNUAL & FINANCIAL REPORTS
Annual reports don’t have to be hefty tomes. By following the basics of visual communication and incorporating data viz and iconography, these reports can take on new life and capture interest and readership.
MOTION GRAPHICS
Motion graphics — most often at 90 seconds or less — deliver dynamic stories. These are a great outlet for explaining information, promoting products, or describing a situation. They rely on a multisensory approach to capture an emotional response in the viewer.
INTERACTIVE CONTENT
Interactive content creates a hands-on approach to learning. Whether it’s a full-size microsite or a compact widget, an interactive experience can deliver complex or substantial amounts of information in personalized, easily digestible formats.
BRAND IDENTITY
Maintaining the integrity of your brand is a must. Establishing a clear visual brand identity will ensure that every piece of visual content you produce upholds your company’s values and goals while reaching a defined audience.
AUGMENTED & VIRTUAL REALITY
AR and VR provide opportunities to dig deeper than what’s on the surface. Whether that’s by providing additional data or creating a new universe to showcase your brand, these cutting-edge platforms create an embodied visual experience that communicates the heart of any message.
VISUAL COMMUNICATION CAMPAIGNS
Any individual piece of collateral is a drop in the marketing bucket. With a campaign approach, you can use a variety of visual communication across channels to tell a larger story, whether you’re building brand recognition, sharing information, or launching a product.
The Creative Process: Making A Piece Of Great Video Marketing Content
Understanding the importance and implications of video content is one thing … but creating it is another. Here are three tenets to keep in mind as you work to develop visuals that excel.
COMMUNICATION
Creating pieces that communicate visually requires clear communication throughout the entire process: between content writers and designers, between your marketing team and your design team, and more. If you’re working with a visual communication agency, make sure that they ask at least some basic questions about your goals and target audience. These considerations should be communicated to the entire creative team and should drive the entire production process.
REVISION
Even when you talk about your goals, it’s pretty rare that things will turn out perfectly on the first go. Working with a creative team is a collaborative process, so be clear about the changes you’d like to see and what your reasoning is for those changes. An experienced team of video communicators will be able to make smart recommendations for revisions that address your concerns while keeping your goals in clear view.
PARTNERSHIP
In creating custom content — be it an icon or a visual language — it’s important that you put your best foot forward. Working with a video marketing agency who can guide you toward the end result that’s best for your unique situation and goals will help your visual communication stand out in all the right ways.
Visual communication is a rich part of our history and evolution. It comes to us naturally, so we find it more compelling and easier to understand than text. All of this makes it a powerful tool that marketers can’t afford to ignore.
Just remember one thing if you’re looking to incorporate more visual communication content into your next marketing campaign: focus on quality. In a world where high-quality videos are everywhere, stock imagery won’t be enough to keep your audiences’ attention. So, partner with a video marketing agency to determine the right visual strategy for your brand.
Have you ever wondered how popular videos from your favorite social media video creators like mark angel comedy, Mr. macaroni, basket mouth and a whole lot more go viral? Or you are even wondering how do I even start to make my video go viral in this digital age where video content is king, all I can tell you is welcome on board; you are on the right flight to finding all the answers you need to make your video go viral on any digital platform you can mention be it Facebook, YouTube or even Instagram we have all the answers to make your next video go viral.
So, let’s begin our journey to finding the answer to all your questions on how do I make my video go viral.
For starters, what is a viral video? A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube, Facebook, Instagram as well as social media and email.
According to recent statistics by SEMrush500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Not just that YouTube Growth Trend Statistics In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In May 2019, there were 500 minutes of YouTube videos uploaded every minute.
What about Facebook? According to editor’s choice Facebook Video Statistics (Editor’s Choice) More than 4 billion video views take place on Facebook every day. 500 million viewers watch 100 million hours of video content on Facebook daily. 65% of all Facebook video views come from mobile users.
A recent statistic shows that 5 million videos were posted within 24 hours of the launch of Instagram Video. 50% of business Instagram accounts have posted an Instagram Story. 5.2 million users watched branded Instagram videos during Q1 2017.
Now you understand how huge video contents are in this digital age, so what are the practical ways to make your next video go viral?
Here are 7 practical ways to make your next social media video go viral:
Do some research first
Write compelling and informative titles
Use the Correct Tags and Hashtags.
Make Videos on Trending Topics.
Consider your timing.
Keep it short.
Stay engaged.
Below we’ll go into detail on each of these tactics for making your next video go viral on any platform be it YouTube, Facebook or even Instagram.
Do Some Research First
Don’t just post a video on any video sharing platform be it YouTube, Facebook or Instagram, creating videos on non-relevant topics will make it extremely difficult for you to succeed.
It’s important for you to study your niche. So, what do I mean by this? What I meant is study the kind of videos you want to create, ask yourself what kind of videos I may be comfortable in creating? be it comedy videos, cooking videos, or even motivational videos. This will help you uncover the popular subjects in your niche.
Write Compelling and Informative Titles
Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”
The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”
The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.
In terms of specifics, an oft-cited study from Tubular Insights notes that YouTube video titles should stick between 41 and 70 characters. Meanwhile, tools such as CoSchedule’s headline analyser recommends 55 characters for an engaging headline.
Use the Correct Tags and Hashtags.
Using the right video tags can help you get a sharp edge over your competition. Many video content creators are not using this strategy. This is why they are having a tough time with getting a significant number of views for their videos
Make Videos on Trending Topics.
Trending topics will give your videos more exposure. Your targeted audience will always make an earnest effort to keep abreast of the latest news. They want to know more about the subjects and topics that interest them.
Consider Your Timing.
If your goal is to go viral, you’ll probably want to post your content on a weekday. Some people recommend posting early in the week, too, so that you have as many days before the weekend as possible when you have a captive audience.
The reasoning behind this distinction is that many people are digesting content at work, on lunch breaks, or when they are otherwise browsing the Internet during the workweek. While you can still definitely go viral on the weekend, there may be fewer people looking for content at any given time. Additionally, you’ll want to avoid posting on holidays (unless your content is relevant to the holiday).
Keep It Short.
In the digital age, attention spans are shorter than ever. What does that mean for your content? Nobody (okay, almost nobody) wants to watch a ten-minute video unless it provides really clear value to them. Content that is most likely to go viral tends to be shorter in nature, ranging from a few seconds to a few minutes at most.
Stay Engaged
Finally, when you hit the “post” button, your job isn’t over! For one thing, you’ll want to keep monitoring the engagement and potentially interact with your audience if you start to gain traction. If your content is successful, you’ll also need media outlets to have a way to contact you to continue to fuel your success.
On the other hand, if your content isn’t successful, treat it as a case study and adjust for future content. Note any trends in engagement, what worked and what didn’t work, and any flukes that may have affected your content. Then, use that information to optimize your approach next time you have great content.
With these tips in mind, you’ll have the best shot at getting your content to go viral. May the odds be ever in your favour!
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