12 Steps on How To Create A YouTube Channel That Promote Your Business

One powerful tool for promoting your business and connecting with a global audience is a YouTube channel. With over two billion logged-in monthly users, YouTube is a goldmine for reaching potential customers. If you’re looking to create a YouTube channel that effectively promotes your business, follow these steps:

Steps On how To Create A YouTube Channel

1. Define Your Goals and Target Audience

Before you start creating content, it’s essential to define your objectives. What do you want to achieve with your YouTube channel? Are you looking to increase brand awareness, drive website traffic, or boost sales? Once you’ve outlined your goals, identify your target audience. Understand their needs, preferences, and pain points. This will help you tailor your content to resonate with your ideal viewers.

2. Create a Business Google Account

To create a YouTube channel, you’ll need a Google account. If you don’t already have one, set up a business Google account. This will be the foundation for your YouTube channel, giving you access to all the tools and features necessary for managing your channel effectively.

3. Customize Your Channel

Once your Google account is ready, visit YouTube and click on your profile picture in the upper right corner. Then, click on “Your Channel” and select “Customize Channel.” Here, you can edit your channel name, profile picture, and channel description to reflect your brand.

4. Optimize Your Channel

Optimize your channel’s appearance by filling in all the necessary information in the “About” section. Use keywords relevant to your business in your channel name and description. This will improve your channel’s discoverability in YouTube’s search results and recommendations.

In case you don’t know YouTube is the second-largest search engine after Google. To make your content discoverable, optimize your videos for search. This involves:

Keyword Research: Find relevant keywords using tools like Google Keyword Planner or YouTube’s search suggest feature.
SEO-Friendly Titles: Craft attention-grabbing, keyword-rich titles for your videos.
Compelling Thumbnails: Design visually appealing thumbnails that accurately represent your video’s content.
Video Descriptions: Write informative and keyword-rich video descriptions, including links to your website and social media profiles.
Tags and Categories: Use relevant tags and categories to help YouTube’s algorithm understand your content.

5. Develop a Content Strategy

Consistency is key on YouTube. Plan a content calendar and stick to it. Your content strategy should align with your business goals and audience interests. It could include product tutorials, industry insights, customer testimonials, and more. Quality and relevance should be your top priorities.

Never forget your content strategy is the backbone of your YouTube channel. You should create content that provides value to your target audience while aligning with your business objectives. Here are some content ideas:

Tutorials and How-To Videos: Share your expertise by creating informative videos related to your industry.
Product Demonstrations: Showcase your products or services and highlight their benefits.
Customer Testimonials: Feature satisfied customers to build trust and credibility.
Behind-the-Scenes Footage: Offer a glimpse into your business operations.
Industry News and Updates: Keep your audience informed about the latest trends and developments in your field.
Consistency is key. Develop a content calendar and stick to a regular posting schedule. Engaging content is more likely to attract and retain subscribers.

6. Invest in High-Quality Equipment

Good production values make a significant difference in the perceived quality of your channel. Invest in a high-definition camera, good lighting, a quality microphone, and video editing software. This investment will pay off in the long run by enhancing the professionalism of your videos.

7. Engage with Your Audience

Interact with your audience by responding to comments, asking for feedback, and encouraging viewers to subscribe and like your videos. Building a loyal community around your channel is crucial for long-term success.

8. Craft Engaging Content

Your content should be engaging, informative, and entertaining. Start with a strong hook to capture your audience’s attention and maintain their interest throughout the video. Use storytelling techniques to make your content relatable and memorable.

9. Use Keywords and SEO

To improve the discoverability of your videos, use relevant keywords in video titles, descriptions, and tags. YouTube’s algorithm relies on this information to suggest your content to viewers who are likely interested in it. Properly optimizing your videos for search engines is a must.

10. Collaborate and Network

Collaborations with other YouTubers or businesses in your niche can expand your reach and expose your channel to a broader audience. Networking can also lead to valuable insights and opportunities for growth.

11. Promote on Other Platforms

Promotion is key to increasing your channel’s visibility, Use your other social media channels and your website to promote your YouTube content. Share snippets, teasers, or behind-the-scenes content to pique your followers’ interest and drive traffic to your channel. Consider collaborations with other YouTubers or influencers in your niche.

12. Monitor and Adjust

Regularly monitor your channel’s performance using YouTube Analytics. Track metrics such as views, watch time, subscriber growth, and audience demographics. Use this data to adjust your content strategy and make improvements.

Conclusion

creating a YouTube channel to promote your business is a valuable endeavor in the digital age. With careful planning, consistent content creation, and a commitment to engaging with your audience, you can leverage the power of video marketing to achieve your business goals. Remember that success on YouTube takes time and persistence, so stay dedicated and adapt to the ever-changing landscape of online video.

How To Do YouTube Monetization Using YouTube Studio

YouTube, the world’s leading video-sharing platform, offers content creators a chance to monetize their channels and earn revenue through various means. YouTube Studio is an essential tool for managing your channel, uploading content, and understanding your audience. In this guide, we will walk you through the process of YouTube monetization using YouTube Studio.

What is YouTube Monetization?

YouTube monetization allows content creators to earn money from their videos through various revenue streams. The primary methods of monetization on YouTube include ads, channel memberships, merchandise shelf, Super Chat, and YouTube Premium revenue. To get started, you’ll need an eligible YouTube channel with a substantial following and content that complies with YouTube’s policies.

Here’s How You Can Monetize Your YouTube Channel Using YouTube Studio:

1. Create High-Quality Content

The foundation of successful YouTube monetization is creating high-quality content that attracts and retains viewers. Focus on producing engaging, unique, and valuable videos that resonate with your target audience. Consistency is key; aim to upload content regularly to keep your viewers coming back for more.

2. Meet the Requirements

Before you can start monetizing your YouTube channel using YouTube Studio, you need to ensure that your channel meets the necessary requirements set by YouTube:

Follow YouTube’s Policies and Guidelines: Adhere to YouTube’s community guidelines, terms of service, copyright laws, and monetization policies.
Reside in a Monetizable Country: Live in a country or region where the YouTube Partner Program is available.
Have an AdSense Account: Create and link a Google AdSense account to your YouTube channel.
Get Enough Watch Hours and Subscribers: Achieve at least 4,000 valid public watch hours in the last 12 months and have a minimum of 1,000 subscribers.

Once You Meet The Eligibility Requirements, It’s Time To Enable Monetization In Youtube Studio:

a. Log in to your YouTube account. b. Click on your profile picture in the top right corner and select “YouTube Studio.” c. In YouTube Studio, click on “Monetization” in the left sidebar. d. Follow the on-screen instructions to set up your AdSense account and link it to your channel.

3. Advertise Friendly Content

To maximize ad revenue, ensure that your content is suitable for advertising. Avoid using copyrighted material without permission and refrain from creating content that violates YouTube’s advertiser-friendly guidelines, which include avoiding sensitive topics and controversial subjects.

4. Set Up Ad Types

In YouTube Studio, you have control over the types of ads that appear on your videos. Customize your ad settings to choose between skippable video ads, non-skippable video ads, display ads, and more. You can adjust these settings in the “Monetization” tab.

5. Enable Channel Memberships

Channel memberships allow viewers to pay a monthly fee to access exclusive perks like badges, emojis, and member-only content. To enable this feature:

a. Navigate to the “Monetization” tab in YouTube Studio. b. Click on “Channel memberships” and follow the setup process.

6. Explore Merchandise Shelf and Super Chat

YouTube also provides opportunities for additional revenue through features like the merchandise shelf and Super Chat during live streams. You can set up the merchandise shelf to sell your merchandise directly to viewers and enable Super Chat for live chats during livestreams.

7. Track Your Monetization Progress

Utilize YouTube Studio to monitor your revenue, ad performance, and audience engagement.

Analyze the metrics to understand what works best for your channel and make informed decisions to optimize your content and maximize earnings.

8. Engage and Grow Your Audience

Create engaging and high-quality content to attract more viewers and subscribers.

Interact with your audience through comments, live streams, and community posts to build a strong and loyal fanbase.

9. Stay Informed and Updated

Regularly check YouTube Studio for updates, policy changes, and new features related to monetization.

Stay informed about best practices and strategies to enhance your channel’s performance and revenue potential.

Conclusion

Monetizing your YouTube channel using YouTube Studio is an essential step for creators looking to turn their passion into a source of income. By meeting the eligibility criteria, understanding the process, and optimizing your monetization settings, you can start earning revenue and grow your channel effectively. Always remember to create valuable and engaging content to attract and retain your audience, ultimately leading to a successful YouTube monetization journey.

12 powerful YouTube Marketing Strategies To Help You Scale Your Business

The world as we know it has evolve in a digital landscape, technology is making marketing easer and less expensive for businesses worldwide and one of such digital platforms is YouTube, How so, In today’s digital age, YouTube has emerged as a powerhouse for businesses looking to reach a vast and engaged audience. With over 2 billion logged-in monthly users, YouTube offers an incredible opportunity for businesses to showcase their products or services, build brand awareness, and drive sales.

Video content has become one of the most influential and engaging forms of media. YouTube, as the world’s second-largest search engine, is at the forefront of this video revolution. If you’re looking to scale your business and reach a broader audience, integrating YouTube into your marketing strategy is a must.

To harness the full potential of this platform, it’s essential to implement effective YouTube marketing strategies. In this article, we’ll explore some effective YouTube marketing strategies that can help you grow your business.

Some effective YouTube marketing strategies that can help you grow your business.

1. Create High-Quality Content

Quality is paramount on YouTube. Invest in good equipment, learn video editing skills, and focus on delivering valuable, well-produced content. Whether you’re making tutorials, product reviews, or entertaining videos, high-quality content is more likely to capture and retain your audience’s attention.

Types Of YouTube Contents To Create

In order to produce effective marketing videos for your YouTube channel, you’ll need to create engaging content.

Here are some ideas to consider as you’re making videos:

Listicles: In any format, lists are a popular content type that can be both entertaining and informational. They set a clear expectation of how much time and effort will be required from your audience to consume the content, as well as how much potential value there is to be gained. Longer lists provide more value but require more time, while shorter lists exhibit the opposite. Experiment with both to see what your audience prefers.

How-tos: Instructional, step-by-step video guides detailing how to use a product or solve a common problem can be very effective. Not only can they help existing customers find answers to their questions without having to seek customer service, they’ll help prospective customers learn more about your products or services, too.

Behind the scenes: Offering a behind-the-scenes look at your operations or staff can help humanize your brand and give customers insight into your business. They’ll get a feel for your work culture, learn how products get made, meet the people behind your services, and more. This type of insight can help make people feel like they’re a part of your business’s story instead of just being another customer.

Product videos: Video allows customers to get up close and personal with your products without having to enter the store or make a purchase. This affords them the opportunity to learn what exactly your products have to offer and decide whether they’re right for their needs.

Testimonials: As effective as you may be at marketing and talking about your products, consumers will often place more trust in the opinions and sentiments of other customers. Testimonial videos allow you to use past success stories to promote your brand and sell your stuff. You could even offer a discount in exchange for your customers’ participation to entice them to record testimonials.

2. Know Your Audience

Understanding your target audience is crucial for creating content that resonates with them. Conduct thorough research to identify your audience’s demographics, interests, and pain points. Use YouTube Analytics to gain insights into your viewers’ behavior, such as which videos they watch most, their age, gender, and location. Tailor your content to address their specific needs and preferences

3. Optimize Your Video Titles and Descriptions

Optimize your video titles and descriptions with relevant keywords. Conduct keyword research using tools like Google’s Keyword Planner or YouTube’s Search Suggest feature to discover popular search terms within your niche. Incorporate these keywords naturally into your titles and descriptions to improve discoverability.

4. Eye-Catching Thumbnails

Thumbnails are the first thing viewers see before deciding to watch your video. Create attention-grabbing thumbnails that accurately represent your content and pique curiosity. Use bold, legible text and vibrant visuals to make your thumbnails stand out in search results and recommended videos.

5. Leverage YouTube’s Features

YouTube offers various features that can enhance your marketing efforts. Consider using end screens and info cards to promote other videos, playlists, or your website. Additionally, YouTube Live and Premiere features can help you connect with your audience in real-time.

6. Engage with Your Audience

Interact with your viewers by responding to comments, asking questions, and encouraging discussions. Building a sense of community around your channel fosters loyalty and encourages viewers to return for more content.

7. Collaborate with Influencers

Collaborations with influencers in your industry can introduce your brand to a wider audience. Reach out to influencers who align with your brand values and target audience, and explore partnership opportunities such as co-hosting videos or sponsored content.

8. Leverage YouTube Ads

YouTube offers several advertising options to promote your content and reach a broader audience. You can use TrueView ads, which allow viewers to skip the ad after five seconds, or non-skippable ads that play before, during, or after a video. Target your ads based on demographics, interests, and viewing habits to ensure they reach the right people.

9. Consistency is Key

Consistency is crucial for building a loyal audience. Create a content schedule and stick to it. Whether you post weekly, bi-weekly, or monthly, a predictable upload schedule helps viewers know when to expect new content, keeping them engaged and subscribed.

10. Promote Across Social Media

Share your YouTube videos on other social media platforms to increase visibility. Create teaser clips or snippets to pique interest and direct traffic to your YouTube channel. Utilize hashtags and social media analytics to maximize your reach.

11. Monitor and Analyze Performance

Regularly analyze the performance of your YouTube channel using YouTube Analytics. Track key metrics such as watch time, click-through rate, and subscriber growth. Use these insights to refine your content strategy and improve your marketing efforts.

Conclusion

YouTube marketing is a powerful tool for scaling your business, but success doesn’t happen overnight. Implementing these strategies, along with patience and dedication, will help you build a strong presence on the platform. Remember to create high-quality, audience-focused content, optimize your videos for search, engage with your viewers, and leverage advertising and influencer partnerships to reach a wider audience. With the right approach, YouTube can become a valuable asset in your marketing toolkit, driving growth and success for your business.

How To Make Money Online Using Videos

If you’re reading this it means you want to learn practical ways on how to make money online using videos and want to create videos for profit, that’s great. You might also be looking for a way to monetize them too. Let’s look into that and get started on your business!

In this piece, you’ll learn practical ways on how to make money online with videos. Even if YouTube is not the right place for you, there are ways to make money off of videos that you create. It can be easier to monetize your content with the correct platforms than ever.

Just so you know we live in a digital world where more and more people are using the internet to make money. Making money online using videos is a great way to make some extra cash or even a full-time income. Videos can be used to promote products or services, create educational content, or simply entertain viewers. In this article, we will explore some of the best ways to make money online using videos. We will look at different types of videos and how to monetize them, as well as other strategies for making money online with videos.

Practical Ways On How To Make Money Online Using Videos

Get Paid On YouTube for Uploading Videos.

There are some superb ways to make money on YouTube – such as displaying ads on subsequent videos or running a merchandise shop. If your business model is OK with ads, that is excellent news.

Unfortunately, The YouTube Partner Program is not open to all countries. Only eligible countries will be able to apply for a chance at joining the program. You must also have 1000 subscribers and 4000 hours of video views to apply in the last 12 months.

You’ll need to generate a lot of clicks and views to earn money in the video advertising space. Expect $1, $2 CPM.

If you’re finding a way to take your YouTube videos to the next level, there are a few ways to do that. One of those ways is through creating 360-degree content.

It’s been proven that videos can have many benefits for a business. They are easy-to-view, engaging ways to build trust with your customers. You can use videography to help promote your products or review other products

Creating a video for your target audience is as simple as:

· Finding your specific audience.

· Writing valuable tips for them.

· Linking them to the product you want to promote and redirecting them from your video with links in the description.

Product Review Videos

Product review videos are a great way to make money online. These videos can be used to promote products or services that you or your sponsors are selling. The key to success with product review videos is to be honest with your opinions and to provide helpful information. Viewers are more likely to purchase a product or service if you can provide them with valuable insight and information.

To monetize product review videos, you can include affiliate links in the description or video itself. You can also use youtube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.

Upload Videos With Dailymotion.

Dailymotion is a popular video publishing platform that lets you sell your videos, just like youtube. It might not have as many users, but it allows you to provide content people want to buy and share.

Videos are another way to make money quickly and easily. Just upload your video on dailymotion and embed it on your site.

Pre-roll ads are an amazing way to get potential customers to watch the whole video, and full banner ads will drive traffic and generate profits for your youtube channel.

Payout is in GBP, EUR, or USD. You are paid via Payoneer and paypal.

You can upload your videos on dailymotion and embed them on your blog. The video quality differs between sites, but dailymotion could increase traffic to your blog by 3x.

By starting with youtube and moving on to dailymotion, you’re taking more steps towards success. You’ll learn how to earn money by uploading videos and building a following.

Make Money Watching Videos.

Sometimes it doesn’t pay to set up your channel and monetize videos. There are a few companies that pay you.

Swagbucks is an awesome way to make extra cash while doing what you already enjoy. Whether you’re shopping, taking surveys, or watching videos, give Swagbucks a try and start earning today!

Get a $5 bonus just by signing up; you can become a top-tier user and access some cool perks, like videos, emailed surveys, and more.

Swagbucks was founded in the US and has become a global brand, reaching approximately 11 million members & 40,000 advertisers within three years.

Be Part Of Adsense For Video Programs.

Google’s youtube Partner is a popular program where advertisers can connect with influencers who have access to large followings on youtube.

Adsense is a convenient platform for creating video ads and getting them in front of the right audience. That’s why businesses everywhere use it for advertising their products or services. It’s called ‘adsense for videos’.

If you’re looking to earn more money with your videos, it may help to show pre-roll advertising and adsense banner placement on your videos. This can increase your revenue each month and make a difference in your income.

You don’t need a lot of views or traffic to get started. Remove that limit with In-Video Advertising Networks.

It’s an ad that works independently, appearing in your video as product placement. You can also use it as a pre-roll or with one of your many sponsors.

You can do it in 3 different ways:

1.) Embed dailymotion Videos: Once you enable monetization on dailymotion, you can embed individual videos or use widgets that show related videos automatically.

You earn revenue by displaying pre-, mid-, and post-roll ads – ads that will appear before, on-pause and after the video

2.) Embed Mediavine videos: Mediavine is an ad management service to display premium and high-paying ads on your blog. Blogs that meet the requirements can get access to exclusive advertising opportunities.

The way your videos are being viewed can help you with revenue. Your videos can also be hosted for free. You’ll save on bandwidth and hosting costs with a custom video player.

You might have never realized that you can use a video player with no content other than what belongs to you. It helps you make sure nothing suspicious happens when viewing your content on your website and makes it easier for potential audiences to find what they’re looking for.

3.) Join ad networks with in-video ad format: In-video ad formats don’t have hosting features.

You still have to embed YouTube videos, add the necessary codes, and detect which player to insert ads on.

Tutorials

Tutorials are another type of video that can be used to make money online. Tutorials can be used to teach viewers how to do something, such as fix a computer or bake a cake. These videos are great for people who are looking to teach others something or to make money from their expertise.

To monetize your tutorial videos, you can include affiliate links in the description or video itself. You can also use youtube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.

Live Streaming

Live streaming is a great way to make money online. Live streams allow you to interact with your viewers in real-time and build relationships with them. Live streams can be used to promote products or services, provide educational content, or simply entertain viewers.

To monetize live streams, you can include affiliate links in the description or video itself. You can also use youtube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.

Other Strategies for Making Money Online with Videos

In addition to monetizing your videos, there are other strategies you can use to make money online with videos. Here are some ideas:

Create a Membership Site

Creating a membership site is a great way to make money online with videos. With a membership site, you can charge viewers a monthly fee to access your videos. This is a great way to create a recurring income stream.

Sell Merchandise

Selling merchandise is another great way to make money online with videos. You can sell t-shirts, mugs, hats, and other items with your logo or designs. This is a great way to make some extra money and build brand awareness.

Create An Online Course

Creating an online course is a great way to make money online with videos. You can create a course on any topic you’re knowledgeable about and charge viewers a fee to access your videos. This is a great way to make money while helping others learn something new.

Sell Your Video Skills Online

Edit videos online and get paid for your skills. Look for video editing jobs on Fiverr, peopleperhour, or seoclerks.

You can fix your price and work at your own pace.

Drive Sales With Video Marketing.

Make a video today to start promoting your products. Make it as short and descriptive as possible to be in every search engine and easily findable online.

Add a CTA within the video description or at the end of the video.

Conclusion

Making money online with videos is a great way to make some extra cash or even a full-time income. There are many different types of videos you can create and monetize, such as product review videos, tutorials, vlogs, and live streaming. You can also use other strategies to make money online with videos, such as creating a membership site, selling merchandise, or creating an online course. Whatever type of videos you create or strategies you use, remember to be creative and stay consistent with your content. With the right strategy, you can make money online with videos.

YouTube: Best 5 Nigerian Series You Need to Watch

Youtube: Best Nigerian Series You Need to Watch this series are ever green in the nigeria space, so let get started. Nigeria is known as a giant in many respects. With this in mind, it is no wonder that its large and thriving population have often turned to homegrown entertainment to fill their leisure time. However, much of the wider world’s attention has been on Nollywood and the big screen. Nigeria’s creatives are turning to smaller screens and snackable drama series in order to capture the attention of a much wider and younger audience. The rise of web series on the continent has led to a wealth of content that is available to all, and we think it’s time the rest of the world got in on the act.

Web Series are a part of the entertainment sector that many Nigerian filmmakers are embracing, the quality of the stories and video quality has improved over time in such a way that their international counterparts got nothing on them.

Most of this Nigerian web series can be streamed free on YouTube mainly, for our entertainment pleasure.

So here is our best Nigerian YouTube Series you need to watch to whet your appetite.

Papa Benji was created by Nigerian comedian Basketmouth. The story is based in a pepper soup joint named “Papa Benji” an industrious Igbo man who took a loan to start his pepper soup joint, which attends to many other interesting characters that come into the joint. And takes us on a journey into the complicated lives of the restaurant’s customers, with a sprinkle of current affairs. The series is based on his childhood experiences from old school comedy and personal life. The show is released every Saturday. WATCH HERE

Inspector K Advertised as a ‘crime comedy’ Inspector K bravely breaks the mould of your traditional Lagos Island drama. The series begins with a murder at a Lagos house party and Inspector K’s arrival on a motorcycle sets the tone for this five-part whodunnit web series. This series is certainly worth a watch for Inspector K’s outbursts and interruptions, the one liner’s delivered by Koye Kekere-Ekun can leave you winded. The inspector withholds respect from everyone but takes respect where it is not offered, beginning one interrogation with “Do you know I hate you? I hate your life; I hate your homeless look…I hate your videos”. Accompanied by a duo of pidgin speaking sergeants, these loveable fools remain unserious and yet manage to wrap up this whodunnit comedy series. Let it be noted, the storyline indisputably needs work and the big reveal will definitely leave you scratching your head, but it will make you laugh and sometimes that’s all you need. The show is released every Wednesday. WATCH HERE

GAME ON Ndani TV are experts in giving viewers heart palpitations with their plots and Game On is no exception. The show tells the story of two couples: married couple — Tega & Osaze and unmarried co-habitants Leye & Mayowa, as they both navigate through their complicated relationships while playing dangerous mind games. Mayowa wants a ring and Osaze…. well…doesn’t want to spend her money. But I won’t give too much away. Kudos to Abimbola Craig for this one. The show is released every Thursday. WATCH HERE

LITTLE BLACK BOOK This show is the work of Wale Adetula’s The Naked Convos. Little Black Book is the story of Tade, executive assistant to the very attractive and seductive CEO, Leo, as they navigate working life together. I’m super excited that they’re bringing their stories to screen. It hits different when the actual writers of the short stories are involved in the screenplay — the authenticity remains and it becomes everything you’ve imagined. The show is released every Thursday. WATCH HERE

The MVP: SKINNY GIRL IN TRANSIT (or SGIT for the true fans) There are numerous reasons to love this show from the plus-sized female lead Tiwalade (Tiwa), to the predominantly female season regulars who are (mostly) there for each other more than anyone else. SGIT is a comedy web series which focuses on the life of Tiwa, a 20-something single female radio host looking for love. As the title suggests, Tiwa isn’t your average female protagonist, and what is even more exciting is the way the series evolves. Tiwa does not lose sight of her healthy living goals, but she also doesn’t let them hold her back in the world of work or romance, and through four seasons we catch glimpses of her and her traditionally attractive sister Shalewa’s wild rollercoaster ride in these departments. An introduction to the series would not be complete without mentioning Tiwa’s over-involved, over-dramatic and loudly religious mother. Special mention must be made about the soundtrack to this show (especially season 4). The producers manage to weave the perfect tracks into emotionally charged scenes which give viewers all of the feels. The show is released every Friday. WATCH HERE

WHEN ARE WE GETTING MARRIED: From executive producer Bola Atta, When Are We Getting Married is a story of two young lovers who move in together and try to make their relationship work in spite of their divergent views on life. The show, which was produced by Kayode Kassum and Olufemi Bamigbetan for Red TV, reveals how important chemistry is but how it isn’t nearly enough to make a relationship work. It also touches on peculiar problems young people face in contemporary Nigeria while navigating romance. Edith and Fenwa are on different wavelengths about love and the prospect of getting married. They must fight the world, their fears, their pasts and each other if their relationship will survive and go the distance. Written by Ife Olujuyigbe, the series stars Ric Hassani and Immaculata Oko-Kasum.

Social Media: 7 Easy Ways to Make Your Video Go Viral

Have you ever wondered how popular videos from your favorite social media video creators like mark angel comedy, Mr. macaroni, basket mouth and a whole lot more go viral? Or you are even wondering how do I even start to make my video go viral in this digital age where video content is king, all I can tell you is welcome on board; you are on the right flight to finding all the answers you need to make your video go viral on any digital platform you can mention be it Facebook, YouTube or even Instagram we have all the answers to make your next video go viral.

So, let’s begin our journey to finding the answer to all your questions on how do I make my video go viral.

For starters, what is a viral video? A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube, Facebook, Instagram as well as social media and email.

According to recent statistics by SEMrush 500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Not just that YouTube Growth Trend Statistics In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In May 2019, there were 500 minutes of YouTube videos uploaded every minute.

What about Facebook? According to editor’s choice Facebook Video Statistics (Editor’s Choice) More than 4 billion video views take place on Facebook every day. 500 million viewers watch 100 million hours of video content on Facebook daily. 65% of all Facebook video views come from mobile users.

A recent statistic shows that 5 million videos were posted within 24 hours of the launch of Instagram Video. 50% of business Instagram accounts have posted an Instagram Story. 5.2 million users watched branded Instagram videos during Q1 2017.

Now you understand how huge video contents are in this digital age, so what are the practical ways to make your next video go viral?

Here are 7 practical ways to make your next social media video go viral:

Do some research first
Write compelling and informative titles
Use the Correct Tags and Hashtags.
Make Videos on Trending Topics.
Consider your timing.
Keep it short.
Stay engaged.

Below we’ll go into detail on each of these tactics for making your next video go viral on any platform be it YouTube, Facebook or even Instagram.

Do Some Research First

Don’t just post a video on any video sharing platform be it YouTube, Facebook or Instagram, creating videos on non-relevant topics will make it extremely difficult for you to succeed.

It’s important for you to study your niche. So, what do I mean by this? What I meant is study the kind of videos you want to create, ask yourself what kind of videos I may be comfortable in creating? be it comedy videos, cooking videos, or even motivational videos. This will help you uncover the popular subjects in your niche.

Write Compelling and Informative Titles

Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”

The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”

The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.

In terms of specifics, an oft-cited study from Tubular Insights notes that YouTube video titles should stick between 41 and 70 characters. Meanwhile, tools such as CoSchedule’s headline analyser recommends 55 characters for an engaging headline.

Use the Correct Tags and Hashtags.

Using the right video tags can help you get a sharp edge over your competition. Many video content creators are not using this strategy. This is why they are having a tough time with getting a significant number of views for their videos

Make Videos on Trending Topics.

Trending topics will give your videos more exposure. Your targeted audience will always make an earnest effort to keep abreast of the latest news. They want to know more about the subjects and topics that interest them.

Consider Your Timing.

If your goal is to go viral, you’ll probably want to post your content on a weekday. Some people recommend posting early in the week, too, so that you have as many days before the weekend as possible when you have a captive audience.

The reasoning behind this distinction is that many people are digesting content at work, on lunch breaks, or when they are otherwise browsing the Internet during the workweek. While you can still definitely go viral on the weekend, there may be fewer people looking for content at any given time. Additionally, you’ll want to avoid posting on holidays (unless your content is relevant to the holiday).

Keep It Short.

In the digital age, attention spans are shorter than ever. What does that mean for your content? Nobody (okay, almost nobody) wants to watch a ten-minute video unless it provides really clear value to them. Content that is most likely to go viral tends to be shorter in nature, ranging from a few seconds to a few minutes at most.

Stay Engaged

Finally, when you hit the “post” button, your job isn’t over! For one thing, you’ll want to keep monitoring the engagement and potentially interact with your audience if you start to gain traction. If your content is successful, you’ll also need media outlets to have a way to contact you to continue to fuel your success.

On the other hand, if your content isn’t successful, treat it as a case study and adjust for future content. Note any trends in engagement, what worked and what didn’t work, and any flukes that may have affected your content. Then, use that information to optimize your approach next time you have great content.

With these tips in mind, you’ll have the best shot at getting your content to go viral. May the odds be ever in your favour!

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Article was originally posted in technext.ng