Best Way to Understand Facebook Ads for Small Business

In an age where digital marketing is king, the question lingers for small businesses – “Are Facebook ads really worth it?” This comprehensive guide will help you discern the true value of Facebook advertising for your small business, offering insights to help you where it matters most – in your bottom line.

Understanding the Small Business Landscape

Statistics show that small businesses continue to be the backbone of many economies, accounting for a significant percentage of both employment and innovation. In today’s digital world, these enterprises face a unique challenge – to stand out in a crowded marketplace while adhering to often limited marketing budgets.

Why Facebook Ads Deserve a Second Look

With over 2.7 billion users worldwide, Facebook offers a colossal platform for engagement. However, small businesses often hesitate to plunge into the world of Facebook advertising out of fear that it’s a playground for the bigger brands with bulging pockets. It’s time to dispel this myth and show you why Facebook ads are far more democratic than perceived.

Leveraging Analytics for Facebook Ad Success

To make informed decisions about Facebook ads, small businesses can utilize a plethora of analytical tools. Insights from these platforms help in understanding consumer behavior, learning about the competition, and measuring the effectiveness of ad campaigns. We’ll guide you through the numbers that really matter.

Crafting the Perfect Ad for Your Small Business

A successful Facebook ad is a blend of art and science. We discuss the various types of ads available to small businesses and offer proven tips on creating compelling content that resonates with your target audience.

Navigating the Facebook Ad Manager

The backbone of any Facebook advertising campaign, the Ad Manager toolkit holds the key to strategic ad deployment. This section takes you on a deep dive into Ad Manager, helping you master its functionalities.

Optimizing Your Facebook Ads for Small Business Success

Optimization is the linchpin of any successful marketing effort. We unpack the strategies you need to employ to ensure your Facebook ads are delivering the results you seek.

Measuring ROI from Your Facebook Ad Campaign

Return on Investment (ROI) is the ultimate yardstick for success. We help you demystify the process of understanding your ad campaign’s ROI and provide actionable steps to enhance it.

Learning from Small Business Success Stories

Nothing inspires more than real-life success stories. We showcase how small businesses, much like yours, reaped the benefits of Facebook advertising, proving that with the right strategy, any small business can make a big impact.

Overcoming Common Challenges

The road to small business growth via Facebook ads isn’t without its bumps. We identify common hurdles and offer solutions to mitigate their impact on your ad campaigns.

What’s Next for Your Small Business on Facebook

Facebook, like any technology company, is continually evolving. This final section offers a glimpse into the future and how small businesses can stay ahead of the curve when it comes to leveraging the platform for advertising.

Whether you’re new to Facebook ads or looking to refine your existing strategies, this post will provide you with the knowledge and confidence to make informed decisions that could transform your small business’s growth trajectory.

Navigating the Social Jungle: Are Facebook Ads Worth It for Small Businesses?

In the grand scheme of modern advertising, social media has taken a throne of its own. Now, with its vast potential to connect businesses with their customer base, social platforms have become the most lucrative advertising hotspots. But for small businesses with limited resources, navigating the social media jungle can be unnerving. Are Facebook ads worth the investment for small businesses, or are they merely a drop in a vast ocean of digital noise?

Facebook’s Ad Tool Belt: A Closer Look

Facebook, being one of the oldest players in the social media advertising game, offers an extensive suite of tools and features for small businesses. From traditional picture and text ads to carousel ads that can showcase multiple products or a brand story, the options are nearly endless. The cherry on top is hyper-targeting, allowing ads to be shown to specific demographics, locations, interests, or behaviour patterns. But with power comes complexity, and that’s where small businesses often teeter. How can they best wield this digital tool belt to their advantage?

The ‘Why’ Behind Facebook Ads for Small Businesses

1. Reach an Already Engaged Audience

One undeniable advantage of Facebook ads is the platform’s vast user base. With over 2.8 billion monthly active users, and a myriad of tools to analyze and segment this audience, small businesses can reach potential customers where they already are.

2. Leverage ‘Word of Mouse’

When a user interacts with your ad by liking, sharing, or commenting, their friends see this interaction, effectively spreading the word about your business. This ‘word of mouse’ is a digital disrupter to the traditional ‘word of mouth’.

3. Data-Driven Decisions

Facebook’s ad manager dashboard provides a wealth of data on ad performance. By examining metrics such as click-through-rate (CTR), conversions, and cost-per-lead, small businesses can make informed, data-driven decisions to optimize their ad campaigns.

The Potential Pitfalls of Facebook Ads

1. Ad Fatigue in a Crowded Newsfeed

The average Facebook user is inundated with content, including ads, which can lead to ad fatigue. Small businesses must be creative to stand out without becoming bothersome to their target audience.

2. The Learning Curve

While Facebook’s ad manager is user-friendly, the complexities of effective campaign structuring and management require a learning curve. Without a clear strategy, small businesses can end up wasting resources testing the waters.

3. It’s a Pay-to-Play Game

Organic reach on Facebook is limited. With the platform’s ever-changing algorithms, even the most engaging content can struggle to gain traction without financial backing.

Crafting a Facebook Ad Strategy for Small Businesses

For small businesses, a successful Facebook ad campaign doesn’t happen by accident. It’s the result of a carefully crafted strategy tailored to the business’s goals, audience, and product or service offerings.

Define Your Objectives

Before pressing the ‘Boost’ button, it’s essential to define what you aim to achieve with your Facebook ads. Whether it’s to increase website traffic, generate leads, drive sales, or simply raise brand awareness, knowing your goals will guide your campaign’s structure and metrics.

Know Your Audience

Who are you selling to? Understanding your audience—their demographics, interests, and online behavior—is key to creating ads that resonate. Utilize Facebook’s detailed targeting options to pinpoint your ideal customer.

Creatives that Captivate

Facebook is a visual medium; great design and compelling copy are non-negotiables for engaging ads. From high-quality images to attention-grabbing headlines, your ad should entice users to pause their scrolling.

Testing, Testing, 1, 2, 3

A/B testing is your friend. Test different ad elements—images, copy, calls-to-action (CTAs), and even the time of day or days of the week you run your ads—to see what delivers the best results.

Measure, Learn, Adjust

The beauty of digital advertising is the ability to track performance in real-time. Monitor your ads closely, learn from their performance, and adjust your strategy accordingly to maximize ROI.

Case Studies: When It Works and When It Doesn’t

To drive home the value of Facebook ads for small businesses, it’s helpful to examine tangible results. Stories of successful campaigns alongside those that didn’t quite hit the mark can teach valuable lessons.

The Local Bakery That Saw a Sales Spike

A small bakery in a suburban neighborhood used Facebook ads to promote a limited-time offer for a free cupcake with every purchase on a specific day. This ad resonated with the local community, resulting in a 30% increase in foot traffic and a 15% rise in overall sales for that day.

The Online Boutique’s Brand Awareness Triumph

An e-commerce store specializing in sustainable fashion used a series of Facebook carousel ads to showcase its latest collection. With a focus on brand storytelling and visually striking images, the campaign achieved a 300% increase in brand-related searches on Google.

The Specialist Coffee Roaster’s Misfire

A small coffee roaster attempted to target a broad audience with an ad promoting a new line of premium coffee beans. Despite a generous ad spend, the campaign failed to resonate, with a high bounce rate and low engagement. Upon narrowing down the target audience to coffee enthusiasts and amateur baristas, subsequent campaigns saw a 200% increase in website conversions.

The Verdict: Is the Investment Justified?

In the relentless quest for visibility and sales, small businesses are increasingly turning to Facebook ads. The platform’s robust targeting capabilities and detailed analytics make it an attractive option for businesses looking to make a splash in the digital arena.

But are Facebook ads worth it for small businesses? The resounding answer is, they can be. With the right strategy, Facebook ads have the power to amplify a small business’s voice, connect them with their audience, and drive tangible results. However, success is not guaranteed, and a haphazard approach could lead to money down the drain.

For small businesses willing to invest the time in learning the platform, crafting compelling ad content, and adapting based on real-time data, Facebook ads can indeed be a game-changer. They offer a seat at the digital marketing table with the opportunity to share your story, showcase your products, and ultimately, grow your business.

When treading these waters, remember that social media advertising is a dynamic field, with trends and best practices constantly evolving. What works today may not work tomorrow, and staying informed and agile is essential.

Conclusion

for small businesses willing to commit to the journey of mastering Facebook advertising, the investment can be justified. It’s an avenue brimming with potential, waiting to be tapped into by those with the drive to learn and the courage to innovate.

Ready to take your small business to the next level with Facebook ads? The digital jungle beckons, and the adventure begins with a single click. So, don’t hesitate to dive in and start crafting your own successful Facebook ad strategy today! Keep learning, keep testing, and see your business soar. The possibilities are endless. Let the journey begin!

5 Practical Ways To Create Social Media Videos Everyone Loves

In today’s digital age, social media has become the go-to platform for sharing content and connecting with audiences worldwide. Among the various types of content, videos have proven to be the most engaging and shareable.

From the short and snappy clips on TikTok to the longer, more informative videos on YouTube, it’s no secret that people love to consume video content. However, creating social media videos that resonate with your audience and earn their love and engagement is not always a straightforward task.

To stand out and make videos that everyone loves, you need to follow some key strategies. In this article, we will explore five ways to create social media videos that are not only engaging but also adored by your audience.

5 ways to create social media videos that are not only engaging but also adored by your audience

Know Your Audience

Understanding your target audience is the first and most crucial step in creating social media videos that resonate. Before you hit the record button, take the time to research and define your audience’s demographics, interests, and behaviors. Consider what problems or challenges they face and how your videos can provide solutions or entertainment. By doing this, you’ll be able to craft content that speaks directly to your viewers’ needs and preferences.

Craft a Strong Narrative

A captivating narrative is the heart of any successful video. Whether you’re creating short clips or longer-form content, your videos should tell a story. Start with a compelling hook to grab your viewers’ attention within the first few seconds. Then, develop your content with a clear beginning, middle, and end. The narrative should engage the audience emotionally, making them feel a connection to the story you’re telling. Whether it’s a personal anecdote, a product demonstration, or a how-to guide, storytelling is a powerful tool to make your videos unforgettable.

Keep it Short and Sweet

In the fast-paced world of social media, attention spans are notoriously short. To create videos that everyone loves, it’s essential to keep them concise and to the point. Depending on the platform, video length recommendations may vary. For instance, TikTok thrives on short and snappy content, whereas YouTube allows for longer videos. The key is to make every second count and ensure that your content remains engaging from start to finish.

High-Quality Production

While you don’t need Hollywood-level production values, the quality of your video matters. Invest in good lighting, clear audio, and steady camera work. The visual and audio quality of your videos should be consistent and pleasing to the eye and ear. Additionally, make sure your content is well-edited, free from distractions, and easy to follow. A well-produced video demonstrates professionalism and shows that you care about your audience’s experience.

Optimize for Mobile Viewing

A significant portion of social media users access content on their mobile devices. Therefore, it’s crucial to create videos that are optimized for mobile viewing. Ensure that your videos are in a format and size that fits well on mobile screens. Use subtitles or captions for viewers who may watch without sound, and keep your content concise and to the point. Quick and engaging videos that can be easily consumed on mobile devices tend to perform better.

Bonce Tip: Embrace Creativity

In the world of social media, creativity is your best friend. Don’t be afraid to think outside the box and experiment with different formats, styles, and ideas. Infuse your personality and brand identity into your videos, and don’t be afraid to take risks. You can use humor, music, animation, or unique visual effects to capture your audience’s attention. The more innovative and creative your videos are, the more likely they are to stand out and be loved by your viewers.

Conclusion

Creating social media videos that everyone loves is a blend of understanding your audience, storytelling, maintaining high production values, embracing creativity, and optimizing for mobile viewing. By following these five strategies, you can capture the hearts and minds of your viewers, boost engagement, and achieve greater success in the competitive world of social media. So, get out there and start creating videos that your audience can’t help but adore.

But in all you do remember that success in the world of social media often requires ongoing experimentation and adaptation, so be open to learning and evolving your video creation techniques to keep your audience engaged and coming back for more.

9 Strategic Ways Small Businesses Can Use Tiktok To Increase Visibility

In today’s rapidly evolving landscape of social media marketing, TikTok has emerged as a powerhouse for businesses aiming to increase their online visibility and engage with a younger, highly active audience. With its immense user base and innovative content formats, TikTok offers a unique opportunity for small businesses to showcase their products or services creatively and effectively.

In this article, we will explore how small businesses can harness the power of TikTok to enhance their online presence and achieve their marketing goals.

Steps On How Small Businesses Can Use Tiktok To Increase Visibility

1. Understand TikTok’s Audience and Algorithm

To effectively utilize TikTok, it’s crucial to comprehend the platform’s user demographics and content algorithm. TikTok predominantly caters to a younger audience, with a significant portion aged between 16 to 34. Understanding the types of content that resonate with this demographic is vital for tailoring marketing strategies.

TikTok’s algorithm prioritizes content based on engagement, relevance, and user interaction. Encourage viewers to like, comment, and share your content to enhance its visibility in the platform’s algorithm, ultimately reaching a wider audience.

2. Establishing a TikTok Presence

Creating a TikTok account is the first step in harnessing its potential. Here’s how to get started:

Account Setup: Sign up for a business account on TikTok, which offers access to valuable analytics and ad features.
Profile Optimization: Create an engaging profile with a memorable profile picture, a catchy username, and a compelling bio that describes your business.
Content Strategy: Develop a content strategy that aligns with your brand’s values and resonates with your audience. Consider creating educational videos, behind-the-scenes glimpses, or showcasing your products in a fun and creative manner.

3. Utilize Hashtags Strategically

Hashtags play a crucial role in enhancing the discoverability of your content on TikTok. Conduct research to identify trending and relevant hashtags within your industry. Incorporate these hashtags into your content, descriptions, and captions to increase the likelihood of reaching a broader audience.

Consider creating a branded hashtag specifically for your business to encourage user-generated content. Encourage followers to use this hashtag while creating content related to your products or services, further expanding your brand’s visibility

4. Leverage TikTok Trends

TikTok is known for its trends, challenges, and viral content. To increase visibility, small businesses should stay informed about popular trends within their niche and participate in relevant challenges. By doing so, businesses can tap into existing conversations and connect with a wider audience.

5. Engage with the TikTok Community

Engagement is key to success on TikTok. Respond to comments on your videos, engage with other users’ content, and build a sense of community around your brand. Encourage users to duet with your videos or use your branded hashtags to foster interaction.

6. Collaborations and Influencer Marketing

Consider collaborating with TikTok influencers who align with your brand values and target audience. Influencers can help amplify your message to their followers, increasing your brand’s reach and credibility.

7. TikTok Advertising

TikTok offers a variety of advertising options, including in-feed ads, branded challenges, and branded effects. While these options may require a budget, they can significantly boost visibility and drive targeted traffic to your business.

8. Consistent Posting Schedule

Maintain a consistent posting schedule to keep your audience engaged and eager for your content. Regularly updated content increases your visibility and ensures that your business stays relevant in the minds of your followers.

9. Monitor Analytics and Adjust Strategies

Regularly monitor TikTok’s analytics to gain insights into the performance of your content. Analyze metrics like views, likes, shares, and comments to understand what resonates with your audience. Based on this data, adjust your content strategy to optimize visibility and engagement.

Conclusion

TikTok presents an exciting opportunity for small businesses to increase their visibility and connect with a diverse and engaged audience. By crafting engaging content, staying up-to-date with trends, building a community, and utilizing advertising options, small businesses can leverage TikTok to grow their brand and reach new heights in the digital era. So, start creating, sharing, and engaging on TikTok today to reap the benefits of increased visibility and business growth.

Best 10 Social Media Marketing Tools Every Business Need

social media has become an indispensable part of any successful marketing strategy. It offers a platform for businesses to engage with their audience, build brand awareness, and drive sales. However, effectively managing multiple social media platforms and crafting compelling content can be a daunting task.

This is where social media marketing tools come into play. In this article, we will explore five essential social media marketing tools that every business needs to enhance their online presence and reach their target audience more effectively.

What is Social Media Marketing?

Using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic is known as social media marketing.

Having a good Content Marketing strategy and posting high-quality content to your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements are all part of it.

Here are 10 Social Media Marketing Tools Every Business Need

Sendible

Sendible is a social media management tool designed for businesses with multiple clients. In addition to the majority of features offered by social media management tools, Sendible allows you to personalize your dashboard to attract new customers.

Bit.ly

Isn’t Bit.ly just a URL shortening service? Not. Bit.ly offers some extremely useful insights that can assist you in understanding how social media is working (or not working) for your business.

Bit.ly enables you to track the actions of people who click on your links. When did they first meet? How long did they browse your website? How many leads did each post bring you?

Buffer

Buffer is another popular social media management tool that simplifies content scheduling and publishing. It offers a clean and intuitive interface that enables businesses to plan and schedule posts across different social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Buffer also provides analytics to help you measure the performance of your posts, track engagement, and make data-driven decisions to optimize your strategy.

Hootsuite

Hootsuite is a well-established and widely used social media management tool that allows businesses to streamline their social media activities across various platforms. With Hootsuite, you can schedule posts, monitor mentions and keywords, track engagement metrics, and even collaborate with team members. Its user-friendly dashboard makes it easy to manage multiple accounts and track the effectiveness of your campaigns in real-time.

Canva

Visual content is crucial for social media success, and Canva is a game-changer for businesses without extensive design resources. This user-friendly graphic design tool allows you to create stunning visuals, including posts, banners, and infographics, with ease. Canva offers a range of templates, stock photos, and design elements that can be customized to align with your brand’s identity, helping you craft eye-catching content that resonates with your audience.

Sprout Social

Sprout Social is a comprehensive social media management and analytics tool designed to help businesses effectively engage with their audience. It offers features such as social media scheduling, content publishing, social listening, and performance analytics. Sprout Social’s CRM-like interface enables you to manage interactions, track conversations, and build meaningful relationships with your followers, ultimately leading to improved customer satisfaction and loyalty.

BuzzSumo

Content is king, and BuzzSumo helps you uncover the most trending and relevant content in your industry. This tool allows you to identify popular topics, keywords, and influencers, giving you valuable insights into what resonates with your target audience. By analyzing content performance and social sharing metrics, you can refine your content strategy and create more shareable and engaging posts.

Audiense

Audiense is a social intelligence tool for discovering and segmenting new target audiences. Most importantly, it enables you to gain a better understanding of your audience by revealing how they operate. Audiense will then use tracking and reporting to help you improve audience engagement. Think of it as a tool for building customer relationships.

Tailwind

Tailwind is a Pinterest and Instagram content creation tool. It can be used in accordance with Pinterest to bulk upload and schedule posts, as well as pin to multiple boards at once. It comes with a drag-and-drop calendar that makes scheduling content simpler than ever.

OutGrow

Interactive and immersive content is the future of Social Media.

If you want to increase audience engagement, we believe that interactive content is essential. Interactive content is, in fact, twice as engaging as passive content.

There are various social media marketing types that you can use to grow your businesses and this tool is definitely going to help you match your KPI goals.

You can create interactive quizzes, calculators, polls, e-commerce recommendation quizzes, and chatbots with Outgrow. There are two kinds of quizzes: outcome quizzes and graded quizzes. Graded Quizzes are similar to surprise tests in school, but much more fun! It engages your audience and boosts your lead generation efforts.

Conclusion

In the rapidly evolving world of social media marketing, having the right tools at your disposal can make all the difference in driving your business forward. These five essential social media marketing tools – Hootsuite, Buffer, Canva, Sprout Social, and BuzzSumo – empower businesses to efficiently manage their social media presence, create captivating content, analyze performance, and engage with their audience on a deeper level. By incorporating these tools into your marketing strategy, you can stay ahead of the competition, build a strong brand presence, and achieve your business objectives in the digital age.

6 Powerful Lessons Small Business Owners Can Learn From Chef Hilda Baci

Chef Hilda Baci is a world-renowned chef who amazed the world with attempted to break the Guinness World Record for the longest cooking hours. She achieved this record with an astonishing 100 hours of non-stop cooking

Her incredible story of success is an inspiration for small business owners, and a reminder that hard work and dedication can pay off. For entrepreneurs and small business owners,

While this is a remarkable feat, it also holds several lessons for small business owners. In this article, we’ll explore six of these lessons and how they can help small business owners succeed

First and foremost, the importance of resilience and determination cannot be overstated. Hilda Baci undoubtedly faced many challenges during her record-breaking challenge—lack of sleep, fatigue, and the pressure of performing and not giving up—but she persevered and achieved her goal. Small business owners can take this same approach and never give up, even in the face of obstacles and adversity.

Here are 6 Lessons Small Business Owners Can Learn From Chef Hilda Baci

Lesson 1: Have a Clear and Focused Vision The first lesson small business owners can learn from Chef Hilda Baci is the importance of having a clear and focused vision. When Chef Baci set out to break the Guinness World Record, she knew exactly what she wanted to achieve. She had a clearly defined goal and a plan to achieve it.

This focus allowed her to stick to her goal and ultimately succeed. In the same way, small business owners need to have a clear and focused vision for their business. They need to know what they want to achieve and how they plan to get there. Having this clarity will help them stay on track and stay focused on their goals.

Lesson 2: Leverage Social Media Chef Baci has leveraged social media to spread her message and promote her brand. She has an active presence on Instagram, Facebook, and Twitter, where she regularly posts pictures and updates about her cooking. This allows her to reach a wider audience and promote her brand to potential customers.

Lesson 3: Invest in Professional Services Chef Baci has invested in professional services to help promote her brand. She has hired a public relations firm to help her manage her media relations and has also invested in professional photography to help promote her brand. By investing in professional services, small business owners can ensure that their brand is represented in the best possible light.

Lesson 4: Embrace Technology The fourth lesson small business owners can learn from Chef Baci is the importance of embracing technology. During her record-breaking attempt, Chef Baci used technology to monitor her progress and keep track of her cooking hours.

This allowed her to make adjustments to her approach and ensure that she stayed on track to reach her goal. Small business owners can learn from this example and use technology to their advantage. By embracing technology, they can gain insights into their business, make better decisions, and stay ahead of the competition.

Lesson 5: Don’t be Afraid to Take Risks Chef Hilda took a risk when she decided to pursue her dream of becoming a chef. She put her career on the line and took a chance. For small business owners, it’s important to take risks and step outside of your comfort zone. Taking calculated risks can help you reach new heights and achieve success

Lesson 6: Work as a Team The sixth lesson small business owners can learn from Chef Baci is the importance of working as a team. During her attempt to break the Guinness World Record, Chef Baci was supported by her family, friends, and colleagues. Without this team of supporters, she would not have been able to succeed. Small business owners should take this lesson to heart and remember the importance of working as a team. They should embrace the idea of collaboration and work together with their team to achieve their goals. This will help them make better decisions and ultimately lead to more success.

Conclusion: These are just a few of the lessons small business owners can learn from Chef Hilda Baci and her story of success. If you’re looking to take your business to the next level, remember these six key lessons the importance of resilience and determination, staying organized, multitasking, having a good support system, and being passionate and dedicated. By following these lessons, small business owners can be sure that they are well-prepared to take on the challenges of running a successful business.

YouTube: Best 5 Nigerian Series You Need to Watch

Youtube: Best Nigerian Series You Need to Watch this series are ever green in the nigeria space, so let get started. Nigeria is known as a giant in many respects. With this in mind, it is no wonder that its large and thriving population have often turned to homegrown entertainment to fill their leisure time. However, much of the wider world’s attention has been on Nollywood and the big screen. Nigeria’s creatives are turning to smaller screens and snackable drama series in order to capture the attention of a much wider and younger audience. The rise of web series on the continent has led to a wealth of content that is available to all, and we think it’s time the rest of the world got in on the act.

Web Series are a part of the entertainment sector that many Nigerian filmmakers are embracing, the quality of the stories and video quality has improved over time in such a way that their international counterparts got nothing on them.

Most of this Nigerian web series can be streamed free on YouTube mainly, for our entertainment pleasure.

So here is our best Nigerian YouTube Series you need to watch to whet your appetite.

Papa Benji was created by Nigerian comedian Basketmouth. The story is based in a pepper soup joint named “Papa Benji” an industrious Igbo man who took a loan to start his pepper soup joint, which attends to many other interesting characters that come into the joint. And takes us on a journey into the complicated lives of the restaurant’s customers, with a sprinkle of current affairs. The series is based on his childhood experiences from old school comedy and personal life. The show is released every Saturday. WATCH HERE

Inspector K Advertised as a ‘crime comedy’ Inspector K bravely breaks the mould of your traditional Lagos Island drama. The series begins with a murder at a Lagos house party and Inspector K’s arrival on a motorcycle sets the tone for this five-part whodunnit web series. This series is certainly worth a watch for Inspector K’s outbursts and interruptions, the one liner’s delivered by Koye Kekere-Ekun can leave you winded. The inspector withholds respect from everyone but takes respect where it is not offered, beginning one interrogation with “Do you know I hate you? I hate your life; I hate your homeless look…I hate your videos”. Accompanied by a duo of pidgin speaking sergeants, these loveable fools remain unserious and yet manage to wrap up this whodunnit comedy series. Let it be noted, the storyline indisputably needs work and the big reveal will definitely leave you scratching your head, but it will make you laugh and sometimes that’s all you need. The show is released every Wednesday. WATCH HERE

GAME ON Ndani TV are experts in giving viewers heart palpitations with their plots and Game On is no exception. The show tells the story of two couples: married couple — Tega & Osaze and unmarried co-habitants Leye & Mayowa, as they both navigate through their complicated relationships while playing dangerous mind games. Mayowa wants a ring and Osaze…. well…doesn’t want to spend her money. But I won’t give too much away. Kudos to Abimbola Craig for this one. The show is released every Thursday. WATCH HERE

LITTLE BLACK BOOK This show is the work of Wale Adetula’s The Naked Convos. Little Black Book is the story of Tade, executive assistant to the very attractive and seductive CEO, Leo, as they navigate working life together. I’m super excited that they’re bringing their stories to screen. It hits different when the actual writers of the short stories are involved in the screenplay — the authenticity remains and it becomes everything you’ve imagined. The show is released every Thursday. WATCH HERE

The MVP: SKINNY GIRL IN TRANSIT (or SGIT for the true fans) There are numerous reasons to love this show from the plus-sized female lead Tiwalade (Tiwa), to the predominantly female season regulars who are (mostly) there for each other more than anyone else. SGIT is a comedy web series which focuses on the life of Tiwa, a 20-something single female radio host looking for love. As the title suggests, Tiwa isn’t your average female protagonist, and what is even more exciting is the way the series evolves. Tiwa does not lose sight of her healthy living goals, but she also doesn’t let them hold her back in the world of work or romance, and through four seasons we catch glimpses of her and her traditionally attractive sister Shalewa’s wild rollercoaster ride in these departments. An introduction to the series would not be complete without mentioning Tiwa’s over-involved, over-dramatic and loudly religious mother. Special mention must be made about the soundtrack to this show (especially season 4). The producers manage to weave the perfect tracks into emotionally charged scenes which give viewers all of the feels. The show is released every Friday. WATCH HERE

WHEN ARE WE GETTING MARRIED: From executive producer Bola Atta, When Are We Getting Married is a story of two young lovers who move in together and try to make their relationship work in spite of their divergent views on life. The show, which was produced by Kayode Kassum and Olufemi Bamigbetan for Red TV, reveals how important chemistry is but how it isn’t nearly enough to make a relationship work. It also touches on peculiar problems young people face in contemporary Nigeria while navigating romance. Edith and Fenwa are on different wavelengths about love and the prospect of getting married. They must fight the world, their fears, their pasts and each other if their relationship will survive and go the distance. Written by Ife Olujuyigbe, the series stars Ric Hassani and Immaculata Oko-Kasum.

Social Media: 7 Easy Ways to Make Your Video Go Viral

Have you ever wondered how popular videos from your favorite social media video creators like mark angel comedy, Mr. macaroni, basket mouth and a whole lot more go viral? Or you are even wondering how do I even start to make my video go viral in this digital age where video content is king, all I can tell you is welcome on board; you are on the right flight to finding all the answers you need to make your video go viral on any digital platform you can mention be it Facebook, YouTube or even Instagram we have all the answers to make your next video go viral.

So, let’s begin our journey to finding the answer to all your questions on how do I make my video go viral.

For starters, what is a viral video? A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube, Facebook, Instagram as well as social media and email.

According to recent statistics by SEMrush 500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Not just that YouTube Growth Trend Statistics In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In May 2019, there were 500 minutes of YouTube videos uploaded every minute.

What about Facebook? According to editor’s choice Facebook Video Statistics (Editor’s Choice) More than 4 billion video views take place on Facebook every day. 500 million viewers watch 100 million hours of video content on Facebook daily. 65% of all Facebook video views come from mobile users.

A recent statistic shows that 5 million videos were posted within 24 hours of the launch of Instagram Video. 50% of business Instagram accounts have posted an Instagram Story. 5.2 million users watched branded Instagram videos during Q1 2017.

Now you understand how huge video contents are in this digital age, so what are the practical ways to make your next video go viral?

Here are 7 practical ways to make your next social media video go viral:

Do some research first
Write compelling and informative titles
Use the Correct Tags and Hashtags.
Make Videos on Trending Topics.
Consider your timing.
Keep it short.
Stay engaged.

Below we’ll go into detail on each of these tactics for making your next video go viral on any platform be it YouTube, Facebook or even Instagram.

Do Some Research First

Don’t just post a video on any video sharing platform be it YouTube, Facebook or Instagram, creating videos on non-relevant topics will make it extremely difficult for you to succeed.

It’s important for you to study your niche. So, what do I mean by this? What I meant is study the kind of videos you want to create, ask yourself what kind of videos I may be comfortable in creating? be it comedy videos, cooking videos, or even motivational videos. This will help you uncover the popular subjects in your niche.

Write Compelling and Informative Titles

Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”

The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”

The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.

In terms of specifics, an oft-cited study from Tubular Insights notes that YouTube video titles should stick between 41 and 70 characters. Meanwhile, tools such as CoSchedule’s headline analyser recommends 55 characters for an engaging headline.

Use the Correct Tags and Hashtags.

Using the right video tags can help you get a sharp edge over your competition. Many video content creators are not using this strategy. This is why they are having a tough time with getting a significant number of views for their videos

Make Videos on Trending Topics.

Trending topics will give your videos more exposure. Your targeted audience will always make an earnest effort to keep abreast of the latest news. They want to know more about the subjects and topics that interest them.

Consider Your Timing.

If your goal is to go viral, you’ll probably want to post your content on a weekday. Some people recommend posting early in the week, too, so that you have as many days before the weekend as possible when you have a captive audience.

The reasoning behind this distinction is that many people are digesting content at work, on lunch breaks, or when they are otherwise browsing the Internet during the workweek. While you can still definitely go viral on the weekend, there may be fewer people looking for content at any given time. Additionally, you’ll want to avoid posting on holidays (unless your content is relevant to the holiday).

Keep It Short.

In the digital age, attention spans are shorter than ever. What does that mean for your content? Nobody (okay, almost nobody) wants to watch a ten-minute video unless it provides really clear value to them. Content that is most likely to go viral tends to be shorter in nature, ranging from a few seconds to a few minutes at most.

Stay Engaged

Finally, when you hit the “post” button, your job isn’t over! For one thing, you’ll want to keep monitoring the engagement and potentially interact with your audience if you start to gain traction. If your content is successful, you’ll also need media outlets to have a way to contact you to continue to fuel your success.

On the other hand, if your content isn’t successful, treat it as a case study and adjust for future content. Note any trends in engagement, what worked and what didn’t work, and any flukes that may have affected your content. Then, use that information to optimize your approach next time you have great content.

With these tips in mind, you’ll have the best shot at getting your content to go viral. May the odds be ever in your favour!

Want to import some outside creativity to create your next viral video? Work with us!

Article was originally posted in technext.ng

Tiktok vs Instagram: Who is the king of video sharing

Tiktok Vs Instagram Introduction

There is always an augment between tiktok vs Instagram which is the world No 1 video sharing platform and advertiser on a tight budget are always finding it difficult between choosing tiktok vs Instagram which to spend their advertising budget on.

Tiktok Vs Instagram The War For The No 1 Video Position

It’s always a fight for everyone especially generation Z, there is always this question people always ask between tiktok vs Instagram which should I spend more of my time on, so today we are going to answer all your questions and give our suggestions on both platforms so without further ado lets dive in to get all your questions answered on the tiktok vs Instagram war.

If you don’t know Instagram’s influencer market is estimated to be worth over $13.8 billion dollars. More than half a million sponsored posts have been posted on Instagram in 2021 so far. While 89% of marketers say Instagram is the most important channel for influencer marketing, newcomer TikTok has quickly become one of the most popular platforms in the world in less than two years and a rising platform for influencers.

The Coronavirus stay-at-home order seems to have only escalated TikTok’s new user growth. TikTok became the most downloaded non-game app worldwide during March 2020 with more than 115.2 million installs. For comparison, in 2019, Instagram only averaged 111.5M downloads per quarter.

Just like Instagram, TikTok gives users of the app the ability to like, comment and share, however, it stops there. There aren’t options to repost or save content, however the app continues to have an impressive 689 million monthly active users globally as of 2020, Just recently tiktok announce an active user of 1 billion monthly active users globally.

It is known for its virality and one-of-a-kind content, making it so unique and impactful when it comes to influencer marketing.

Tiktok Vs Instagram Comparison

As a brand, there are multiple ways to get involved with a TikTok influencer. This includes creating challenges, which often go viral, meaning this is a sure-fire way to get your brand, its products, and services, noticed.

65% of TikTok’s users are between the ages of 16 and 25, which is something brands should be mindful of, ensuring that this also correlates with their own target audience and their demographics.

TikTok also offers analytics tools, where metrics such as video views and profile views can be found, as well as useful information about an account’s followers, which is particularly beneficial for brands when seeking a new partnership or collaboration.

Now, Instagram is the most popular social media app when it comes to influencer marketing, however, that doesn’t mean it is the best for you and your brand.

The needs of each business differ greatly, and so, this changes the platforms in which you need to utilise.

Instagram is so popular due to its versatility. With the ability to create and share professional-looking photographs, as well as short and long-form videos, Instagram caters for almost everyone, but that also depends on your target audience, too.

The content we see on Instagram is very much carefully curated – on main feeds, anyway. Instagram Stories are great at showing real-time content that is much more ‘off-the-cuff’, and features such as Reels and IGTV allow influencers to showcase their creativity and passion for content creating.

The largest portion of Instagram users are aged between 25 and 34 years old, so, to get the very most out of your influencer marketing campaign, this should resonate with the target audience of your brand.

Since brands have been using Instagram for paid ads and Influencer marketing for a long time, the site has earned a reputation among users as an ad space.

Tiktok Vs Instagram Conclusion

Both social media apps offer their users an entirely contrasting experience. With differing audiences and a completely different offering in content, TikTok and Instagram are great for influencer marketing campaigns for their very own reasons.

In terms of TikTok vs Instagram, it isn’t necessarily a case of which trumps the other, but which best suits your brand.

Think about your target audience and consider the content you’d like to represent your brand and its products or services, and you’ll find your answer.

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