Best Way to Understand Facebook Ads for Small Business

In an age where digital marketing is king, the question lingers for small businesses – “Are Facebook ads really worth it?” This comprehensive guide will help you discern the true value of Facebook advertising for your small business, offering insights to help you where it matters most – in your bottom line.

Understanding the Small Business Landscape

Statistics show that small businesses continue to be the backbone of many economies, accounting for a significant percentage of both employment and innovation. In today’s digital world, these enterprises face a unique challenge – to stand out in a crowded marketplace while adhering to often limited marketing budgets.

Why Facebook Ads Deserve a Second Look

With over 2.7 billion users worldwide, Facebook offers a colossal platform for engagement. However, small businesses often hesitate to plunge into the world of Facebook advertising out of fear that it’s a playground for the bigger brands with bulging pockets. It’s time to dispel this myth and show you why Facebook ads are far more democratic than perceived.

Leveraging Analytics for Facebook Ad Success

To make informed decisions about Facebook ads, small businesses can utilize a plethora of analytical tools. Insights from these platforms help in understanding consumer behavior, learning about the competition, and measuring the effectiveness of ad campaigns. We’ll guide you through the numbers that really matter.

Crafting the Perfect Ad for Your Small Business

A successful Facebook ad is a blend of art and science. We discuss the various types of ads available to small businesses and offer proven tips on creating compelling content that resonates with your target audience.

Navigating the Facebook Ad Manager

The backbone of any Facebook advertising campaign, the Ad Manager toolkit holds the key to strategic ad deployment. This section takes you on a deep dive into Ad Manager, helping you master its functionalities.

Optimizing Your Facebook Ads for Small Business Success

Optimization is the linchpin of any successful marketing effort. We unpack the strategies you need to employ to ensure your Facebook ads are delivering the results you seek.

Measuring ROI from Your Facebook Ad Campaign

Return on Investment (ROI) is the ultimate yardstick for success. We help you demystify the process of understanding your ad campaign’s ROI and provide actionable steps to enhance it.

Learning from Small Business Success Stories

Nothing inspires more than real-life success stories. We showcase how small businesses, much like yours, reaped the benefits of Facebook advertising, proving that with the right strategy, any small business can make a big impact.

Overcoming Common Challenges

The road to small business growth via Facebook ads isn’t without its bumps. We identify common hurdles and offer solutions to mitigate their impact on your ad campaigns.

What’s Next for Your Small Business on Facebook

Facebook, like any technology company, is continually evolving. This final section offers a glimpse into the future and how small businesses can stay ahead of the curve when it comes to leveraging the platform for advertising.

Whether you’re new to Facebook ads or looking to refine your existing strategies, this post will provide you with the knowledge and confidence to make informed decisions that could transform your small business’s growth trajectory.

Navigating the Social Jungle: Are Facebook Ads Worth It for Small Businesses?

In the grand scheme of modern advertising, social media has taken a throne of its own. Now, with its vast potential to connect businesses with their customer base, social platforms have become the most lucrative advertising hotspots. But for small businesses with limited resources, navigating the social media jungle can be unnerving. Are Facebook ads worth the investment for small businesses, or are they merely a drop in a vast ocean of digital noise?

Facebook’s Ad Tool Belt: A Closer Look

Facebook, being one of the oldest players in the social media advertising game, offers an extensive suite of tools and features for small businesses. From traditional picture and text ads to carousel ads that can showcase multiple products or a brand story, the options are nearly endless. The cherry on top is hyper-targeting, allowing ads to be shown to specific demographics, locations, interests, or behaviour patterns. But with power comes complexity, and that’s where small businesses often teeter. How can they best wield this digital tool belt to their advantage?

The ‘Why’ Behind Facebook Ads for Small Businesses

1. Reach an Already Engaged Audience

One undeniable advantage of Facebook ads is the platform’s vast user base. With over 2.8 billion monthly active users, and a myriad of tools to analyze and segment this audience, small businesses can reach potential customers where they already are.

2. Leverage ‘Word of Mouse’

When a user interacts with your ad by liking, sharing, or commenting, their friends see this interaction, effectively spreading the word about your business. This ‘word of mouse’ is a digital disrupter to the traditional ‘word of mouth’.

3. Data-Driven Decisions

Facebook’s ad manager dashboard provides a wealth of data on ad performance. By examining metrics such as click-through-rate (CTR), conversions, and cost-per-lead, small businesses can make informed, data-driven decisions to optimize their ad campaigns.

The Potential Pitfalls of Facebook Ads

1. Ad Fatigue in a Crowded Newsfeed

The average Facebook user is inundated with content, including ads, which can lead to ad fatigue. Small businesses must be creative to stand out without becoming bothersome to their target audience.

2. The Learning Curve

While Facebook’s ad manager is user-friendly, the complexities of effective campaign structuring and management require a learning curve. Without a clear strategy, small businesses can end up wasting resources testing the waters.

3. It’s a Pay-to-Play Game

Organic reach on Facebook is limited. With the platform’s ever-changing algorithms, even the most engaging content can struggle to gain traction without financial backing.

Crafting a Facebook Ad Strategy for Small Businesses

For small businesses, a successful Facebook ad campaign doesn’t happen by accident. It’s the result of a carefully crafted strategy tailored to the business’s goals, audience, and product or service offerings.

Define Your Objectives

Before pressing the ‘Boost’ button, it’s essential to define what you aim to achieve with your Facebook ads. Whether it’s to increase website traffic, generate leads, drive sales, or simply raise brand awareness, knowing your goals will guide your campaign’s structure and metrics.

Know Your Audience

Who are you selling to? Understanding your audience—their demographics, interests, and online behavior—is key to creating ads that resonate. Utilize Facebook’s detailed targeting options to pinpoint your ideal customer.

Creatives that Captivate

Facebook is a visual medium; great design and compelling copy are non-negotiables for engaging ads. From high-quality images to attention-grabbing headlines, your ad should entice users to pause their scrolling.

Testing, Testing, 1, 2, 3

A/B testing is your friend. Test different ad elements—images, copy, calls-to-action (CTAs), and even the time of day or days of the week you run your ads—to see what delivers the best results.

Measure, Learn, Adjust

The beauty of digital advertising is the ability to track performance in real-time. Monitor your ads closely, learn from their performance, and adjust your strategy accordingly to maximize ROI.

Case Studies: When It Works and When It Doesn’t

To drive home the value of Facebook ads for small businesses, it’s helpful to examine tangible results. Stories of successful campaigns alongside those that didn’t quite hit the mark can teach valuable lessons.

The Local Bakery That Saw a Sales Spike

A small bakery in a suburban neighborhood used Facebook ads to promote a limited-time offer for a free cupcake with every purchase on a specific day. This ad resonated with the local community, resulting in a 30% increase in foot traffic and a 15% rise in overall sales for that day.

The Online Boutique’s Brand Awareness Triumph

An e-commerce store specializing in sustainable fashion used a series of Facebook carousel ads to showcase its latest collection. With a focus on brand storytelling and visually striking images, the campaign achieved a 300% increase in brand-related searches on Google.

The Specialist Coffee Roaster’s Misfire

A small coffee roaster attempted to target a broad audience with an ad promoting a new line of premium coffee beans. Despite a generous ad spend, the campaign failed to resonate, with a high bounce rate and low engagement. Upon narrowing down the target audience to coffee enthusiasts and amateur baristas, subsequent campaigns saw a 200% increase in website conversions.

The Verdict: Is the Investment Justified?

In the relentless quest for visibility and sales, small businesses are increasingly turning to Facebook ads. The platform’s robust targeting capabilities and detailed analytics make it an attractive option for businesses looking to make a splash in the digital arena.

But are Facebook ads worth it for small businesses? The resounding answer is, they can be. With the right strategy, Facebook ads have the power to amplify a small business’s voice, connect them with their audience, and drive tangible results. However, success is not guaranteed, and a haphazard approach could lead to money down the drain.

For small businesses willing to invest the time in learning the platform, crafting compelling ad content, and adapting based on real-time data, Facebook ads can indeed be a game-changer. They offer a seat at the digital marketing table with the opportunity to share your story, showcase your products, and ultimately, grow your business.

When treading these waters, remember that social media advertising is a dynamic field, with trends and best practices constantly evolving. What works today may not work tomorrow, and staying informed and agile is essential.


for small businesses willing to commit to the journey of mastering Facebook advertising, the investment can be justified. It’s an avenue brimming with potential, waiting to be tapped into by those with the drive to learn and the courage to innovate.

Ready to take your small business to the next level with Facebook ads? The digital jungle beckons, and the adventure begins with a single click. So, don’t hesitate to dive in and start crafting your own successful Facebook ad strategy today! Keep learning, keep testing, and see your business soar. The possibilities are endless. Let the journey begin!

Do Instagram ads work better than Facebook and Google ads?

The effectiveness of Instagram ads compared to Facebook and Google ads depends on various factors, including your target audience, industry, and advertising objectives. Each platform has its strengths, and the choice between them often depends on your specific marketing goals.

Before we proceed let’s understand the strength and weakness of each platform, to have a deep understanding of each platform.

The Rise of Instagram

Instagram, acquired by Facebook in 2012, has rapidly gained popularity as a visual-centric social media platform. With over a billion active users, it has become a favorite among businesses aiming to leverage visually appealing content to engage with their audience. The platform’s ad formats seamlessly integrate with users’ feeds and stories, offering a non-disruptive advertising experience.

Advantages of Instagram Ads

Visual Appeal: Instagram is a visual-centric platform, making it ideal for businesses with visually appealing products or services. High-quality images and videos can capture the attention of users more effectively than text-based ads.

Audience Engagement: The platform’s engagement features, such as likes, comments, and shares, provide businesses with valuable metrics to measure the success of their campaigns. The interactive nature of Instagram encourages users to engage with content, fostering a sense of community around brands.

Influencer Marketing: Instagram is a hotspot for influencer marketing. Collaborating with influencers can help businesses tap into a wider audience, leveraging the trust and credibility that influencers have built with their followers.

The Facebook Advertising Powerhouse

As the parent company of Instagram, Facebook remains a dominant force in the digital advertising realm. Boasting a user base exceeding 2.8 billion monthly active users, Facebook provides a diverse range of ad formats, targeting options, and analytics tools.

Advantages of Facebook Ads

Extensive User Base: With a vast and diverse user base, Facebook offers advertisers the opportunity to reach a wide range of demographics. Advanced targeting options enable businesses to tailor their ads based on users’ interests, behaviors, and demographics.

Ad Format Variety: Facebook provides a plethora of ad formats, including image ads, video ads, carousel ads, and more. This versatility allows businesses to experiment with different formats to find the most effective way to showcase their products or services.

Robust Analytics: Facebook’s analytics tools provide in-depth insights into ad performance, allowing businesses to refine their strategies. Metrics such as reach, engagement, and conversion rates enable advertisers to make data-driven decisions and optimize their campaigns.

Google Ads: The Search Engine Giant

Google Ads, formerly known as Google AdWords, dominates the search engine advertising space. It enables businesses to display ads on Google’s search results pages, partner websites, and YouTube, reaching users at various touchpoints in their online journey.

Advantages of Google Ads

Intent-Based Targeting: Google Ads leverages users’ search queries to display relevant ads. This intent-based targeting ensures that ads are shown to users actively searching for products or services, increasing the likelihood of conversions.

Diverse Ad Formats: Google Ads offers a variety of ad formats, including text ads, display ads, video ads, and more. Businesses can choose the format that best suits their goals and target audience.

Performance Tracking: Google Ads provides detailed performance metrics, allowing advertisers to track the success of their campaigns. Conversion tracking, click-through rates, and other key metrics empower businesses to optimize their ads for maximum effectiveness.


Ultimately, the effectiveness of each platform depends on your advertising goals. Some businesses find success by utilizing a combination of these platforms to create a comprehensive digital marketing strategy. It’s essential to test and analyze the performance of your ads on each platform, considering metrics such as click-through rates, conversion rates, and return on investment (ROI). Regularly optimizing your campaigns based on performance data will help you determine which platform or combination of platforms works best for your specific business objectives.

6 Reasons Why You Should Use Videos For Facebook Ads

The world of online marketing is forever changing, and one of the most popular tools used to increase visibility and engagement is Facebook Ads. With such a large audience available to you, it’s no wonder that businesses are turning to this platform to promote their products, services, and brand. One of the most effective ways to reach your target audience is through videos

Video ads are an effective way to reach a large audience on Facebook. They’re eye-catching, engaging, and can spread your message quickly and effectively.

Facebook has become one of the most popular platforms for marketing campaigns, and one of the best ways to reach a wider audience is through video ads. Videos can help your business reach more people, build brand recognition, and engage potential customers with your message

According to PubMatic’s Global Digital Ad Trends report, nearly three-quarters of advertisers plan to increase their digital video ad budgets between 2019 and 2020 and only 1% of advertisers plan to decrease spending:

Video ads have evolved from being one piece of your overall digital advertising plan, to possessing a critical role in engaging potential customers. In fact, HubSpot research states that more than 50% of consumers want to see videos from brands — more than any other type of content:

We all know the power of video marketing and its potential to drive engagement and conversions. But what about using videos for Facebook Ads? With billions of people around the world using Facebook, it’s no surprise that businesses are now turning to this powerful platform to promote their products and services. And one of the most effective ways to do this is through video ads.

Here are 6 reasons why you should use videos for Facebook Ads:

1.      Videos Capture Attention

Videos are one of the most engaging forms of media and can capture the attention of viewers in a way that text or images alone cannot. Research has shown that videos are far more likely to be shared than text-based content, which means that your ad can spread quickly and expand your reach.

2.      Videos Increase Engagement

Videos are also more likely to engage viewers and encourage them to take action. Studies have shown that viewers are more likely to comment, like and share videos than they are with other forms of media. This makes it an ideal tool to build your audience and increase engagement with your brand.

3.      Video ads have higher a click-through rate

The fact that video ads tell a better story than typical banner ads makes the former not only better at engaging audiences but also getting more clicks.

According to a study done by Smaato, the average CTR of video ads in mobile apps is 7.5 times higher than for display ads. Facebook video ads also have higher CTR than image ads. ClearPivot, a digital marketing agency saw video ads exponentially drive more clicks than image ads for their clients –by as much as 20 to 30% more clicks.

When Cardinal Digital Marketing A/B tested a video versus an image ad for a travel and tourism brand, they found that with all other factors being the same, video ads generated a 47% higher CTR, despite Facebook generating higher impressions for the image-based ads.

Though video ads are more time consuming and expensive to create, their ability to effectively narrate your story allows you to engage more prospects and get more ad clicks.


Facebook video ads

Facebook offers advertisers a wide variety of video ads to choose from. They allow you to reimagine the way you reach your audiences with the following placements: in-stream, stories, and feed.

Here’s a list of Facebook video ads you can create:

  • Slideshow video ads: The ad type allows advertisers to incorporate images and sound to create video-like ads to narrate product stories on desktop and mobile devices at every connection speed. You can also use existing videos, instead of using images.
  • Stories: Facebook Stories Ads are vertical, visual advertisements placed in the Stories feed on mobile devices. Advertisers can use video on Facebook Story Ads.
  • Carousel ads: The Carousel ad format allows you to showcase up to ten images or videos within a single ad, each with its own link. Advertisers have more creative space within an ad, which lets you highlight different products, add specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
  • Collection ads: The ad format helps your prospects transition from discovery to purchase in a smooth and immersive way. Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse more are taken to a fast-loading visual post-click page powered by Instant Experience:
  • Instant Experiences: Facebook Instant Experiences are mobile-optimized and are designed to capture the complete attention of your audience. Within an Instant Experience, prospects can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products — all within a single ad:

4.      Videos can be used to tell stories:

 Videos are a great way to tell stories and connect with your audience on an emotional level. You can use videos to show people how your product or service can make their lives better or easier.

5.      Engage with Potential Customers

Videos are an effective way to engage potential customers and give them a better understanding of your product or service. You can use videos to demonstrate how to use a product, show off its benefits, or explain how it can be beneficial to the customer.


6.      Reach a Wider Audience:

Videos allow you to reach a much wider audience than traditional text or image-based ads. They’re more visually engaging, and they can capture the attention of viewers who may not have otherwise paid attention to your ad.


You should be using Video ads for your Facebook advertising because they are more likely to be seen and remembered by viewers than traditional ads. People are more likely to watch a video than read a lengthy article, and videos are more likely to show up in search engine results.


So are you convinced? Let me know how you’ll be using Facebook video ads in the comments section below.

Best top 10 Video marketing statistics of 2021

video marketing trends 2021

video marketing statics overview

Are you looking for a piece of trustworthy statistical information about video marketing? then this is for you, The scope of marketing has changed in the past decades. From the conventional media to the newer, vibrant digital platforms, marketing has evolved significantly. With the need for a more engaging and memorable way of interacting with customers, videos have proved ideal to marketers.

In 2022, video marketing is one of the top dominating content strategies. Companies are not only driving the majority of their content through videos; they are also generating numerous business leads. While marketing videos can take many forms, they are cheap, easy to produce and do a great deal of advertising.

With video advertising being a great way of advertising, here are some mind-blowing video marketing statistics to look at. 

Key video marketing statistics

You may also like: “What is video marketing? And 5 ways to leverage on it”

If you think that video content is the future of marketing, then you are right. These statistics are proof that videos have the power to revolutionize your brand;

Video is likely to take up to 82% of the internet by 2021. According to a study by Cisco, videos will outdo majority of other forms of content marketing such as blogging, eBooks, email, and social media posts.

  • Before purchasing a product or service, 50% of internet users look for related videos. This means that having videos for your products is likely to earn you more customers than without.
  • Video content attracts more than 300% more traffic than the popular channels in content marketing. Also, it nurtures leads and boosts website traffic on a slashed budget.
  • Videos engage users longer on your website. According to a 2018 study by Forbes, the average internet user spends 88% more time on a website with videos. Users retain messages better when in video form than in written content.
  • A website is 53x more likely to rank on Google’s front page if it has videos. Besides, videos increase organic search traffic on a site by 157%. For SEO purposes, use as many videos as possible in your website content – when relevant of course. This way, your content will rank high in search engines.
  • Videos are a vital tool for marketing software products. Nearly 80% of software products or app buyers do so after watching the brand’s video.
  • In 2021, 89% of marketers say that video content gives them a good ROI. That figure is up from 78% in 2018. This increase in relevance among users shows why videos are gaining much-needed traction in the marketing industry.
  • Video content gives marketers 66% more qualified leads in a year. Also, video content increases brand awareness by 54%.
  • According to HubSpot, 97% of marketers say that video marketing helps users understand their brand better.

You may also like: “Video marketing: Best top 5 video agencies in Nigeria

Social media video statistics

Social media integration has elevated businesses to new heights. With the increased relevance of social media platforms, more people consume social media content. Here are some social medial video marketing statistics to look at;

Youtube marketing statistics

It’s unquestionably that YouTube is among the most widely known search engine tools. Here are some YouTube video statistics you should be aware of;

YouTube comes only second to Google when it comes to the most popular website

It’s easy to say that YouTube marketing is the best for “how-to” and other informative videos. These stats show that YouTube is a powerful marketing tool, and you can actually supplement it with additional tools to boost your content outreach.

Facebook video marketing statistics

Since its inception, Facebook has grown into a powerful marketing platform. With newer features such as the live video, group videos, and pin-featured videos, it is becoming a great deal to marketers.

These stats show that you can rely on Facebook for brand engagement and shares. It’s a favorite social media platform with great user experience.


Instagram has over 1 billion users, with 63% of them logging it every day. It is a highly popular social media platform, especially among the youth and millennials. If your target market lies in this population, Instagram can be an excellent platform for you. Here are some essential Instagram video marketing statistics for your business;

By being easily skimmable and visually intuitive, Instagram marketing be effective due to its vast popularity.

Other social media video statistics

While Facebook and YouTube are the giant platforms when it comes to video marketing, other channels still make a huge impact. Here are some stats from other popular social media platforms that you should look at;

Essential things to know about video marketing

Are you wondering whether now is the right time for video content marketing? Worry less, because you have factual proof that video marketing is all you need to do.

There is increased demand for video content

The preference for video content is on the rise. While it’s understandable that video content was initially limited to entertainment, a study shows that 54% of respondents want more video content from their preferred brands.

If you are still tied between producing more videos and writing content, the former is what you need to do. The majority of industry influencers are proactively creating video content to market brands, and so should you. Video is the way to go if you want more of your audience’s attention.

Video marketing is a very powerful tool

87% of marketing professionals are using videos to reach out to their audience. This is contributed by the increase in demand for video content. Many marketing professionals are putting more trust in video content because it increases user engagement and improves brand trust. With video content being an integral part of digital marketing, more and more brands are adopting it.

Video marketing has a great ROI

All that marketers want is a good return on investment, and 89% of video marketers are okay with that. Furthermore, 87% of marketers said that it increases website traffic, with more than 80% saying that it has helped increase sales. 91% of respondents said that video marketing on social media had a good ROI. Among the interviewed brands, 93% got a new customer from social media marketing.

Videos are gaining popularity

The time users spend viewing videos online is increasing. From 2016 to 2019, there has been a 59% increase in the average time spent weekly on watching online videos. Audiences under the age of 36 spend a considerably more extended period watching videos than their elder counterparts.

Videos have an increasing role in internet traffic

With videos’ growing popularity, its share in internet traffic is on the rise. By 2022, 82% of all global traffic will come from video streaming. Traffic from live videos will grow 15-fold from 2017 to 2022.

The bottom line

The above 2021 video marketing statistics should be an eye-opener to your marketing endeavors. They equip you with the necessary insights and morale to pursue video content as a means of selling out your business.

Whatever business you are engaging in, consider Facebook, Instagram, and YouTube videos. They will not only generate more traffic but also nurture leads and set your business afar from competition.

Social Media: 7 Easy Ways to Make Your Video Go Viral

Social Media

Have you ever wondered how popular videos from your favorite social media video creators like mark angel comedy, Mr. macaroni, basket mouth and a whole lot more go viral? Or you are even wondering how do I even start to make my video go viral in this digital age where video content is king, all I can tell you is welcome on board; you are on the right flight to finding all the answers you need to make your video go viral on any digital platform you can mention be it Facebook, YouTube or even Instagram we have all the answers to make your next video go viral.

So, let’s begin our journey to finding the answer to all your questions on how do I make my video go viral.

For starters, what is a viral video? A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube, Facebook, Instagram as well as social media and email. 

According to recent statistics by SEMrush 500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Not just that YouTube Growth Trend Statistics In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In May 2019, there were 500 minutes of YouTube videos uploaded every minute.

What about Facebook? According to editor’s choice Facebook Video Statistics (Editor’s Choice) More than 4 billion video views take place on Facebook every day. 500 million viewers watch 100 million hours of video content on Facebook daily. 65% of all Facebook video views come from mobile users.

A recent statistic shows that 5 million videos were posted within 24 hours of the launch of Instagram Video. 50% of business Instagram accounts have posted an Instagram Story. 5.2 million users watched branded Instagram videos during Q1 2017.

Now you understand how huge video contents are in this digital age, so what are the practical ways to make your next video go viral?

Here are 7 practical ways to make your next social media video go viral:

  1. Do some research first 
  2. Write compelling and informative titles
  3. Use the Correct Tags and Hashtags.
  4. Make Videos on Trending Topics.
  5. Consider your timing.
  6. Keep it short.
  7. Stay engaged.

Below we’ll go into detail on each of these tactics for making your next video go viral on any platform be it YouTube, Facebook or even Instagram.

  1. Do Some Research First 

Don’t just post a video on any video sharing platform be it YouTube, Facebook or Instagram, creating videos on non-relevant topics will make it extremely difficult for you to succeed. 

It’s important for you to study your niche. So, what do I mean by this? What I meant is study the kind of videos you want to create, ask yourself what kind of videos I may be comfortable in creating? be it comedy videos, cooking videos, or even motivational videos.  This will help you uncover the popular subjects in your niche.

  1. Write Compelling and Informative Titles

Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”

The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”

The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.

In terms of specifics, an oft-cited study from Tubular Insights notes that YouTube video titles should stick between 41 and 70 characters. Meanwhile, tools such as CoSchedule’s headline analyser recommends 55 characters for an engaging headline. 

  1. Use the Correct Tags and Hashtags.

Using the right video tags can help you get a sharp edge over your competition. Many video content creators are not using this strategy. This is why they are having a tough time with getting a significant number of views for their videos

  1. Make Videos on Trending Topics.

Trending topics will give your videos more exposure. Your targeted audience will always make an earnest effort to keep abreast of the latest news. They want to know more about the subjects and topics that interest them. 

  1. Consider Your Timing.

If your goal is to go viral, you’ll probably want to post your content on a weekday. Some people recommend posting early in the week, too, so that you have as many days before the weekend as possible when you have a captive audience. 

The reasoning behind this distinction is that many people are digesting content at work, on lunch breaks, or when they are otherwise browsing the Internet during the workweek. While you can still definitely go viral on the weekend, there may be fewer people looking for content at any given time. Additionally, you’ll want to avoid posting on holidays (unless your content is relevant to the holiday). 

  1. Keep It Short.

In the digital age, attention spans are shorter than ever. What does that mean for your content? Nobody (okay, almost nobody) wants to watch a ten-minute video unless it provides really clear value to them. Content that is most likely to go viral tends to be shorter in nature, ranging from a few seconds to a few minutes at most. 

  1. Stay Engaged

Finally, when you hit the “post” button, your job isn’t over! For one thing, you’ll want to keep monitoring the engagement and potentially interact with your audience if you start to gain traction. If your content is successful, you’ll also need media outlets to have a way to contact you to continue to fuel your success. 

On the other hand, if your content isn’t successful, treat it as a case study and adjust for future content. Note any trends in engagement, what worked and what didn’t work, and any flukes that may have affected your content. Then, use that information to optimize your approach next time you have great content. 

With these tips in mind, you’ll have the best shot at getting your content to go viral. May the odds be ever in your favour! 

Want to import some outside creativity to create your next viral video? Work with us!

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