Do Instagram ads work better than Facebook and Google ads?

The effectiveness of Instagram ads compared to Facebook and Google ads depends on various factors, including your target audience, industry, and advertising objectives. Each platform has its strengths, and the choice between them often depends on your specific marketing goals.

Before we proceed let’s understand the strength and weakness of each platform, to have a deep understanding of each platform.

The Rise of Instagram

Instagram, acquired by Facebook in 2012, has rapidly gained popularity as a visual-centric social media platform. With over a billion active users, it has become a favorite among businesses aiming to leverage visually appealing content to engage with their audience. The platform’s ad formats seamlessly integrate with users’ feeds and stories, offering a non-disruptive advertising experience.

Advantages of Instagram Ads

Visual Appeal: Instagram is a visual-centric platform, making it ideal for businesses with visually appealing products or services. High-quality images and videos can capture the attention of users more effectively than text-based ads.

Audience Engagement: The platform’s engagement features, such as likes, comments, and shares, provide businesses with valuable metrics to measure the success of their campaigns. The interactive nature of Instagram encourages users to engage with content, fostering a sense of community around brands.

Influencer Marketing: Instagram is a hotspot for influencer marketing. Collaborating with influencers can help businesses tap into a wider audience, leveraging the trust and credibility that influencers have built with their followers.

The Facebook Advertising Powerhouse

As the parent company of Instagram, Facebook remains a dominant force in the digital advertising realm. Boasting a user base exceeding 2.8 billion monthly active users, Facebook provides a diverse range of ad formats, targeting options, and analytics tools.

Advantages of Facebook Ads

Extensive User Base: With a vast and diverse user base, Facebook offers advertisers the opportunity to reach a wide range of demographics. Advanced targeting options enable businesses to tailor their ads based on users’ interests, behaviors, and demographics.

Ad Format Variety: Facebook provides a plethora of ad formats, including image ads, video ads, carousel ads, and more. This versatility allows businesses to experiment with different formats to find the most effective way to showcase their products or services.

Robust Analytics: Facebook’s analytics tools provide in-depth insights into ad performance, allowing businesses to refine their strategies. Metrics such as reach, engagement, and conversion rates enable advertisers to make data-driven decisions and optimize their campaigns.

Google Ads: The Search Engine Giant

Google Ads, formerly known as Google AdWords, dominates the search engine advertising space. It enables businesses to display ads on Google’s search results pages, partner websites, and YouTube, reaching users at various touchpoints in their online journey.

Advantages of Google Ads

Intent-Based Targeting: Google Ads leverages users’ search queries to display relevant ads. This intent-based targeting ensures that ads are shown to users actively searching for products or services, increasing the likelihood of conversions.

Diverse Ad Formats: Google Ads offers a variety of ad formats, including text ads, display ads, video ads, and more. Businesses can choose the format that best suits their goals and target audience.

Performance Tracking: Google Ads provides detailed performance metrics, allowing advertisers to track the success of their campaigns. Conversion tracking, click-through rates, and other key metrics empower businesses to optimize their ads for maximum effectiveness.


Ultimately, the effectiveness of each platform depends on your advertising goals. Some businesses find success by utilizing a combination of these platforms to create a comprehensive digital marketing strategy. It’s essential to test and analyze the performance of your ads on each platform, considering metrics such as click-through rates, conversion rates, and return on investment (ROI). Regularly optimizing your campaigns based on performance data will help you determine which platform or combination of platforms works best for your specific business objectives.

5 Practical Ways To Create Social Media Videos Everyone Loves

In today’s digital age, social media has become the go-to platform for sharing content and connecting with audiences worldwide. Among the various types of content, videos have proven to be the most engaging and shareable.

From the short and snappy clips on TikTok to the longer, more informative videos on YouTube, it’s no secret that people love to consume video content. However, creating social media videos that resonate with your audience and earn their love and engagement is not always a straightforward task.

To stand out and make videos that everyone loves, you need to follow some key strategies. In this article, we will explore five ways to create social media videos that are not only engaging but also adored by your audience.

5 ways to create social media videos that are not only engaging but also adored by your audience

Know Your Audience

Understanding your target audience is the first and most crucial step in creating social media videos that resonate. Before you hit the record button, take the time to research and define your audience’s demographics, interests, and behaviors. Consider what problems or challenges they face and how your videos can provide solutions or entertainment. By doing this, you’ll be able to craft content that speaks directly to your viewers’ needs and preferences.

Craft a Strong Narrative

A captivating narrative is the heart of any successful video. Whether you’re creating short clips or longer-form content, your videos should tell a story. Start with a compelling hook to grab your viewers’ attention within the first few seconds. Then, develop your content with a clear beginning, middle, and end. The narrative should engage the audience emotionally, making them feel a connection to the story you’re telling. Whether it’s a personal anecdote, a product demonstration, or a how-to guide, storytelling is a powerful tool to make your videos unforgettable.

Keep it Short and Sweet

In the fast-paced world of social media, attention spans are notoriously short. To create videos that everyone loves, it’s essential to keep them concise and to the point. Depending on the platform, video length recommendations may vary. For instance, TikTok thrives on short and snappy content, whereas YouTube allows for longer videos. The key is to make every second count and ensure that your content remains engaging from start to finish.

High-Quality Production

While you don’t need Hollywood-level production values, the quality of your video matters. Invest in good lighting, clear audio, and steady camera work. The visual and audio quality of your videos should be consistent and pleasing to the eye and ear. Additionally, make sure your content is well-edited, free from distractions, and easy to follow. A well-produced video demonstrates professionalism and shows that you care about your audience’s experience.

Optimize for Mobile Viewing

A significant portion of social media users access content on their mobile devices. Therefore, it’s crucial to create videos that are optimized for mobile viewing. Ensure that your videos are in a format and size that fits well on mobile screens. Use subtitles or captions for viewers who may watch without sound, and keep your content concise and to the point. Quick and engaging videos that can be easily consumed on mobile devices tend to perform better.

Bonce Tip: Embrace Creativity

In the world of social media, creativity is your best friend. Don’t be afraid to think outside the box and experiment with different formats, styles, and ideas. Infuse your personality and brand identity into your videos, and don’t be afraid to take risks. You can use humor, music, animation, or unique visual effects to capture your audience’s attention. The more innovative and creative your videos are, the more likely they are to stand out and be loved by your viewers.


Creating social media videos that everyone loves is a blend of understanding your audience, storytelling, maintaining high production values, embracing creativity, and optimizing for mobile viewing. By following these five strategies, you can capture the hearts and minds of your viewers, boost engagement, and achieve greater success in the competitive world of social media. So, get out there and start creating videos that your audience can’t help but adore.

But in all you do remember that success in the world of social media often requires ongoing experimentation and adaptation, so be open to learning and evolving your video creation techniques to keep your audience engaged and coming back for more.

5 Ways To Beat Your Competition Using Video Marketing

In today’s fast-paced digital landscape, businesses must continually adapt and evolve their marketing strategies to stay ahead of the competition conversions. Video marketing has emerged as a powerful tool to engage, educate, and inspire viewers. It’s not just a trend; it’s a necessity. If you want to gain a competitive edge in the marketplace, here are five ways to beat your competition using video marketing.

Here Are 5 Ways To Beat Your Competition Using Video Marketing

Tell Compelling Stories

One of the most potent aspects of video marketing is its ability to tell compelling stories. In an era where consumers crave authentic, emotionally resonant content, storytelling through video can set your brand apart. Whether it’s showcasing your company’s journey, sharing customer success stories, or conveying your brand’s mission and values, video can convey your message in a way that resonates with your target audience.

To beat your competition, invest in high-quality video production that captivates your viewers. Engaging storytelling can create an emotional connection with your audience, making them more likely to choose your product or service over others.

Optimize for Search Engines

To outperform your competition, you must optimize your video content for search engines. Incorporating relevant keywords, creating engaging titles, and providing detailed descriptions can improve your video’s search engine visibility. Google often features video content in its search results, making video marketing a valuable tool for SEO.

Additionally, consider using video transcripts and closed captions to enhance accessibility and improve search engine rankings. By making your video content more discoverable, you’ll increase your chances of standing out from your competitors in search engine results.

Know Your Audience

To effectively beat your competition, you must have a deep understanding of your target audience. Conduct thorough market research to identify their preferences, pain points, and interests. Tailor your video content to address their specific needs and concerns. By creating content that speaks directly to your audience, you will not only engage them but also build trust and loyalty.

Leverage Social Media

Social media is a goldmine for video marketing. Platforms like Facebook, Instagram, Twitter, and TikTok have made it easier than ever to share and promote video content. Create a social media strategy that includes regular video posts, and consider running paid advertising campaigns to reach a broader audience. Interact with your followers, respond to comments, and encourage sharing to increase your video’s reach and engagement.

Go Live with Webinars and Live Streams

Live videos are an effective way to interact with your audience in real-time. Hosting webinars and live streams allows you to address questions, provide immediate feedback, and demonstrate your expertise. They provide an authentic and personal touch to your marketing efforts. Offering valuable insights or exclusive content during live sessions can set you apart from competitors who rely solely on pre-recorded content. It also fosters a sense of community and engagement among your viewers.


Video marketing offers a plethora of opportunities for businesses to outshine their competition. By following all the steps highlighted above you can create a robust video marketing strategy that keeps you ahead in the game. Remember that consistency and high-quality content are key to maintaining a competitive edge in the evolving world of video marketing. Stay innovative and adapt to the ever-changing digital landscape to ensure that your business stays at the forefront of your industry.

9 Strategic Ways Small Businesses Can Use Tiktok To Increase Visibility

In today’s rapidly evolving landscape of social media marketing, TikTok has emerged as a powerhouse for businesses aiming to increase their online visibility and engage with a younger, highly active audience. With its immense user base and innovative content formats, TikTok offers a unique opportunity for small businesses to showcase their products or services creatively and effectively.

In this article, we will explore how small businesses can harness the power of TikTok to enhance their online presence and achieve their marketing goals.

Steps On How Small Businesses Can Use Tiktok To Increase Visibility

1. Understand TikTok’s Audience and Algorithm

To effectively utilize TikTok, it’s crucial to comprehend the platform’s user demographics and content algorithm. TikTok predominantly caters to a younger audience, with a significant portion aged between 16 to 34. Understanding the types of content that resonate with this demographic is vital for tailoring marketing strategies.

TikTok’s algorithm prioritizes content based on engagement, relevance, and user interaction. Encourage viewers to like, comment, and share your content to enhance its visibility in the platform’s algorithm, ultimately reaching a wider audience.

2. Establishing a TikTok Presence

Creating a TikTok account is the first step in harnessing its potential. Here’s how to get started:

  1. Account Setup: Sign up for a business account on TikTok, which offers access to valuable analytics and ad features.
  2. Profile Optimization: Create an engaging profile with a memorable profile picture, a catchy username, and a compelling bio that describes your business.
  3. Content Strategy: Develop a content strategy that aligns with your brand’s values and resonates with your audience. Consider creating educational videos, behind-the-scenes glimpses, or showcasing your products in a fun and creative manner.

3. Utilize Hashtags Strategically

Hashtags play a crucial role in enhancing the discoverability of your content on TikTok. Conduct research to identify trending and relevant hashtags within your industry. Incorporate these hashtags into your content, descriptions, and captions to increase the likelihood of reaching a broader audience.

Consider creating a branded hashtag specifically for your business to encourage user-generated content. Encourage followers to use this hashtag while creating content related to your products or services, further expanding your brand’s visibility

4. Leverage TikTok Trends

TikTok is known for its trends, challenges, and viral content. To increase visibility, small businesses should stay informed about popular trends within their niche and participate in relevant challenges. By doing so, businesses can tap into existing conversations and connect with a wider audience.

5. Engage with the TikTok Community

Engagement is key to success on TikTok. Respond to comments on your videos, engage with other users’ content, and build a sense of community around your brand. Encourage users to duet with your videos or use your branded hashtags to foster interaction.

6. Collaborations and Influencer Marketing

Consider collaborating with TikTok influencers who align with your brand values and target audience. Influencers can help amplify your message to their followers, increasing your brand’s reach and credibility.

7. TikTok Advertising

TikTok offers a variety of advertising options, including in-feed ads, branded challenges, and branded effects. While these options may require a budget, they can significantly boost visibility and drive targeted traffic to your business.

8. Consistent Posting Schedule

Maintain a consistent posting schedule to keep your audience engaged and eager for your content. Regularly updated content increases your visibility and ensures that your business stays relevant in the minds of your followers.

9. Monitor Analytics and Adjust Strategies

Regularly monitor TikTok’s analytics to gain insights into the performance of your content. Analyze metrics like views, likes, shares, and comments to understand what resonates with your audience. Based on this data, adjust your content strategy to optimize visibility and engagement.


TikTok presents an exciting opportunity for small businesses to increase their visibility and connect with a diverse and engaged audience. By crafting engaging content, staying up-to-date with trends, building a community, and utilizing advertising options, small businesses can leverage TikTok to grow their brand and reach new heights in the digital era. So, start creating, sharing, and engaging on TikTok today to reap the benefits of increased visibility and business growth.

What You Should Know About Twitter Video Marketing

In the world of social media marketing, staying ahead of the curve is essential. As attention spans shrink and visual content becomes increasingly dominant, video marketing has emerged as a powerful tool for businesses to engage their audience.

Twitter has emerged as a force to be reckoned with, especially when it comes to video marketing. With its vast user base and unique features, Twitter offers numerous opportunities for businesses to engage with their audience through video content.

There are many reasons why a video on Twitter performs better than standard text tweets. First, a video on Twitter receives much more engagement than any other form of content. According to Twitter, tweets with videos are six times more likely to be retweeted than standard tweets. Considering the fact that Twitter users have an average of 140 contacts, that could considerably increase your exposure for free.

Among the platforms where video marketing thrives, Twitter stands out as a dynamic and influential player. In this article, we will explore what you should know about Twitter video marketing and how to harness its potential for your brand.

Why Twitter Video Ads?

Twitter offers different kinds of ads, including Promoted Tweets, Promoted Accounts, and Promoted Trends. However, the very best Twitter ads are those that contain videos. Twitter ads with video can improve your brand awareness. According to research, Twitter videos potentially increase purchase intent by 34% and enhance positive brand sentiment by 14%. Also, they cut the advertising cost of Twitter engagement. Twitter users admit that video ads have increased ad recall rates by 194%. Twitter video ads are worth even more than you think. Below are some statistics for your reference:

62% year-over-year increase in daily video views on Twitter.

82% of Twitter users watch videos on the platform.

41% of users feel Twitter is a great place to discover videos.

55% of users spent time on social media watching branded video ads.

43% of users like or follow that brand after they are viewing a video ad on social media.

76% of users visit a company’s website after watching one of their video ads on social media.

41% of users say that they’ve bought a product or service after watching a video ad on social media.

The Power of Twitter Video

Twitter, with its 450 million monthly active users as of my last knowledge update in September 2023 according to Demand Sage, is a fast-paced, real-time social media platform. It’s a place where trends emerge and news spreads like wildfire. Incorporating video into your Twitter marketing strategy can help your brand catch the eye of its audience and stay relevant in this ever-evolving landscape.

Here are some key reasons why you should consider Twitter video marketing

1. Increased Engagement: Twitter videos tend to generate higher engagement rates compared to other forms of content. Tweets with videos receive 10 times more engagement on average.

2. Improved Visibility: Videos on Twitter auto-play as users scroll through their feed. This feature can capture users’ attention and increase the likelihood of them stopping to view your content.

3. Diverse Content Options: Twitter allows for various types of video content, from short, snappy videos to longer-form content through Twitter Live and Periscope. This flexibility allows you to tailor your content to your audience’s preferences.

4. Enhanced Storytelling: Videos can convey your brand’s message and story more effectively than text or images alone. They provide an opportunity to evoke emotions and create a deeper connection with your audience.

5. Viral Potential: Due to the platform’s fast-paced nature, a well-timed and compelling video can go viral, greatly expanding your brand’s reach.

Types of Twitter Video Content

1. Native Videos: Twitter allows you to upload videos directly to the platform. These videos can be up to 2 minutes and 20 seconds long. They autoplay in users’ feeds, making them eye-catching and engaging.

2. Live Video: Twitter’s Periscope integration lets you broadcast live video streams to your audience. This feature is perfect for product launches, behind-the-scenes glimpses, and real-time engagement with your followers.

3. GIFs: While not traditional videos, GIFs are a popular and highly shareable form of visual content on Twitter. They can be created from video clips and are a fun way to convey messages and emotions in a brief, looping format.

4. Video Ads: Twitter provides advertising options for businesses, including Promoted Videos and In-Stream Video Ads. These allow you to reach a wider audience and target specific demographics.

Tips for Effective Twitter Video Marketing

Now that we’ve established the importance of Twitter video marketing, let’s delve into some tips to help you succeed in this dynamic space:

1. Keep it Short and Sweet: Twitter’s character limit applies to video titles and descriptions as well. Keep your videos concise and to the point. Aim for a length of 30 seconds to 2 minutes.

2. Make it Visually Appealing: Use high-quality visuals and clear audio. Ensure that your videos are mobile-friendly since a significant portion of Twitter users access the platform on mobile devices.

3. Capture Attention Quickly: Begin your videos with an attention-grabbing hook. The first few seconds are crucial in retaining viewers’ interest.

4. Use Hashtags: Just like with text-based tweets, hashtags can help increase the discoverability of your videos. Use relevant hashtags to reach a broader audience.

5. Encourage Interaction: Include a call to action (CTA) in your video, encouraging viewers to like, retweet, comment, or visit your website. Engagement is key to Twitter success.

6. Analytics and Optimization: Utilize Twitter’s analytics tools to track the performance of your videos. Learn from what works and refine your strategy accordingly.

7. Experiment with Formats: Try different video formats, such as live streaming, how-to tutorials, behind-the-scenes glimpses, or customer testimonials, to see what resonates best with your audience.

8. Consistency is Key: Maintain a consistent posting schedule to keep your audience engaged and informed about your brand.

9. Engage with Your Audience: Respond to comments and engage with your followers. Building a community around your brand can lead to long-term success.

10. Collaborate and Partner: Consider collaborating with influencers or other businesses to expand your reach and tap into new audiences.

Measuring Success

Success in Twitter video marketing can be measured in various ways, depending on your goals. You might track metrics like engagement rates, click-through rates (if you’re using video ads), follower growth, or even sales conversions if you have an e-commerce component to your business. The key is to align your video marketing efforts with your overall business objectives and continually refine your strategy based on the data you collect.


 Twitter video marketing offers a unique and effective way to engage with your audience, build brand awareness, and drive conversions. By understanding the types of video content available, implementing best practices, and tracking your performance, you can harness the power of Twitter to elevate your marketing efforts. Remember, Twitter is a dynamic platform, so stay adaptable and keep experimenting to stay ahead in the ever-evolving world of social media marketing.

Best 10 Social Media Marketing Tools Every Business Need

social media has become an indispensable part of any successful marketing strategy. It offers a platform for businesses to engage with their audience, build brand awareness, and drive sales. However, effectively managing multiple social media platforms and crafting compelling content can be a daunting task.

 This is where social media marketing tools come into play. In this article, we will explore five essential social media marketing tools that every business needs to enhance their online presence and reach their target audience more effectively.

What is Social Media Marketing?

Using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic is known as social media marketing.

Having a good Content Marketing strategy and posting high-quality content to your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements are all part of it.

Here are 10 Social Media Marketing Tools Every Business Need


Sendible is a social media management tool designed for businesses with multiple clients. In addition to the majority of features offered by social media management tools, Sendible allows you to personalize your dashboard to attract new customers.

Isn’t just a URL shortening service? Not. offers some extremely useful insights that can assist you in understanding how social media is working (or not working) for your business. enables you to track the actions of people who click on your links. When did they first meet? How long did they browse your website? How many leads did each post bring you?


Buffer is another popular social media management tool that simplifies content scheduling and publishing. It offers a clean and intuitive interface that enables businesses to plan and schedule posts across different social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Buffer also provides analytics to help you measure the performance of your posts, track engagement, and make data-driven decisions to optimize your strategy.


Hootsuite is a well-established and widely used social media management tool that allows businesses to streamline their social media activities across various platforms. With Hootsuite, you can schedule posts, monitor mentions and keywords, track engagement metrics, and even collaborate with team members. Its user-friendly dashboard makes it easy to manage multiple accounts and track the effectiveness of your campaigns in real-time.


Visual content is crucial for social media success, and Canva is a game-changer for businesses without extensive design resources. This user-friendly graphic design tool allows you to create stunning visuals, including posts, banners, and infographics, with ease. Canva offers a range of templates, stock photos, and design elements that can be customized to align with your brand’s identity, helping you craft eye-catching content that resonates with your audience.

Sprout Social

Sprout Social is a comprehensive social media management and analytics tool designed to help businesses effectively engage with their audience. It offers features such as social media scheduling, content publishing, social listening, and performance analytics. Sprout Social’s CRM-like interface enables you to manage interactions, track conversations, and build meaningful relationships with your followers, ultimately leading to improved customer satisfaction and loyalty.


Content is king, and BuzzSumo helps you uncover the most trending and relevant content in your industry. This tool allows you to identify popular topics, keywords, and influencers, giving you valuable insights into what resonates with your target audience. By analyzing content performance and social sharing metrics, you can refine your content strategy and create more shareable and engaging posts.


Audiense is a social intelligence tool for discovering and segmenting new target audiences. Most importantly, it enables you to gain a better understanding of your audience by revealing how they operate. Audiense will then use tracking and reporting to help you improve audience engagement. Think of it as a tool for building customer relationships.


Tailwind is a Pinterest and Instagram content creation tool. It can be used in accordance with Pinterest to bulk upload and schedule posts, as well as pin to multiple boards at once. It comes with a drag-and-drop calendar that makes scheduling content simpler than ever.


Interactive and immersive content is the future of Social Media.

If you want to increase audience engagement, we believe that interactive content is essential. Interactive content is, in fact, twice as engaging as passive content.

There are various social media marketing types that you can use to grow your businesses and this tool is definitely going to help you match your KPI goals.

You can create interactive quizzes, calculators, polls, e-commerce recommendation quizzes, and chatbots with Outgrow. There are two kinds of quizzes: outcome quizzes and graded quizzes. Graded Quizzes are similar to surprise tests in school, but much more fun! It engages your audience and boosts your lead generation efforts.


In the rapidly evolving world of social media marketing, having the right tools at your disposal can make all the difference in driving your business forward. These five essential social media marketing tools – Hootsuite, Buffer, Canva, Sprout Social, and BuzzSumo – empower businesses to efficiently manage their social media presence, create captivating content, analyze performance, and engage with their audience on a deeper level. By incorporating these tools into your marketing strategy, you can stay ahead of the competition, build a strong brand presence, and achieve your business objectives in the digital age.

6 Reasons Why You Should Use Videos For Facebook Ads

The world of online marketing is forever changing, and one of the most popular tools used to increase visibility and engagement is Facebook Ads. With such a large audience available to you, it’s no wonder that businesses are turning to this platform to promote their products, services, and brand. One of the most effective ways to reach your target audience is through videos

Video ads are an effective way to reach a large audience on Facebook. They’re eye-catching, engaging, and can spread your message quickly and effectively.

Facebook has become one of the most popular platforms for marketing campaigns, and one of the best ways to reach a wider audience is through video ads. Videos can help your business reach more people, build brand recognition, and engage potential customers with your message

According to PubMatic’s Global Digital Ad Trends report, nearly three-quarters of advertisers plan to increase their digital video ad budgets between 2019 and 2020 and only 1% of advertisers plan to decrease spending:

Video ads have evolved from being one piece of your overall digital advertising plan, to possessing a critical role in engaging potential customers. In fact, HubSpot research states that more than 50% of consumers want to see videos from brands — more than any other type of content:

We all know the power of video marketing and its potential to drive engagement and conversions. But what about using videos for Facebook Ads? With billions of people around the world using Facebook, it’s no surprise that businesses are now turning to this powerful platform to promote their products and services. And one of the most effective ways to do this is through video ads.

Here are 6 reasons why you should use videos for Facebook Ads:

1.      Videos Capture Attention

Videos are one of the most engaging forms of media and can capture the attention of viewers in a way that text or images alone cannot. Research has shown that videos are far more likely to be shared than text-based content, which means that your ad can spread quickly and expand your reach.

2.      Videos Increase Engagement

Videos are also more likely to engage viewers and encourage them to take action. Studies have shown that viewers are more likely to comment, like and share videos than they are with other forms of media. This makes it an ideal tool to build your audience and increase engagement with your brand.

3.      Video ads have higher a click-through rate

The fact that video ads tell a better story than typical banner ads makes the former not only better at engaging audiences but also getting more clicks.

According to a study done by Smaato, the average CTR of video ads in mobile apps is 7.5 times higher than for display ads. Facebook video ads also have higher CTR than image ads. ClearPivot, a digital marketing agency saw video ads exponentially drive more clicks than image ads for their clients –by as much as 20 to 30% more clicks.

When Cardinal Digital Marketing A/B tested a video versus an image ad for a travel and tourism brand, they found that with all other factors being the same, video ads generated a 47% higher CTR, despite Facebook generating higher impressions for the image-based ads.

Though video ads are more time consuming and expensive to create, their ability to effectively narrate your story allows you to engage more prospects and get more ad clicks.


Facebook video ads

Facebook offers advertisers a wide variety of video ads to choose from. They allow you to reimagine the way you reach your audiences with the following placements: in-stream, stories, and feed.

Here’s a list of Facebook video ads you can create:

  • Slideshow video ads: The ad type allows advertisers to incorporate images and sound to create video-like ads to narrate product stories on desktop and mobile devices at every connection speed. You can also use existing videos, instead of using images.
  • Stories: Facebook Stories Ads are vertical, visual advertisements placed in the Stories feed on mobile devices. Advertisers can use video on Facebook Story Ads.
  • Carousel ads: The Carousel ad format allows you to showcase up to ten images or videos within a single ad, each with its own link. Advertisers have more creative space within an ad, which lets you highlight different products, add specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
  • Collection ads: The ad format helps your prospects transition from discovery to purchase in a smooth and immersive way. Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse more are taken to a fast-loading visual post-click page powered by Instant Experience:
  • Instant Experiences: Facebook Instant Experiences are mobile-optimized and are designed to capture the complete attention of your audience. Within an Instant Experience, prospects can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products — all within a single ad:

4.      Videos can be used to tell stories:

 Videos are a great way to tell stories and connect with your audience on an emotional level. You can use videos to show people how your product or service can make their lives better or easier.

5.      Engage with Potential Customers

Videos are an effective way to engage potential customers and give them a better understanding of your product or service. You can use videos to demonstrate how to use a product, show off its benefits, or explain how it can be beneficial to the customer.


6.      Reach a Wider Audience:

Videos allow you to reach a much wider audience than traditional text or image-based ads. They’re more visually engaging, and they can capture the attention of viewers who may not have otherwise paid attention to your ad.


You should be using Video ads for your Facebook advertising because they are more likely to be seen and remembered by viewers than traditional ads. People are more likely to watch a video than read a lengthy article, and videos are more likely to show up in search engine results.


So are you convinced? Let me know how you’ll be using Facebook video ads in the comments section below.

Best 8 Strategies On How To Create Social Media Videos That Goes Viral

How do i create social media videos that goes viral is something a whole lot of people have been asking and today we’re going to gift you 8 different strategies on how to create social media videos that goes viral.

Creating a viral social media video is not an exact science, but there are a few key strategies that can increase your chances of success.
Also know that there’s no one formula to attracting viral success. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Video virality is short-lived, and so is the benefit that comes from it.
That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral.
In this guide, we will give you expert tips on video and social media so you can learn the theory behind, how to make a viral video and what to do when it happens. Let’s dive in.

What makes a video go viral?
They aren’t promotional
First things first, if you want to create a viral video then you need to leave your ego at the door. And by ego, we mean your product or service.
Viral videos don’t talk features, benefits, or pricing; they tell a story. If you’re trying to create a video that’s going to go viral then the focus should be on raising brand awareness, rather than trying to jump right to the sale.

Strategies On How To Create Social Media Videos That Goes Viral

⦁ Define your goals
Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.
Are you looking for brand awareness? Hoping to grow your online following? Or do you want to generate conversions?
Each purpose will require your team to create different videos for audience members at different stages of the funnel. Know your goals before you begin production.

⦁ Know your audience
Understand who you are trying to reach and what type of content they are likely to engage with. This will help you create a video that is tailored to their interests and will be more likely to be shared.

⦁ Keep it short and sweet
Attention spans are short, especially on social media. Keep your videos under one minute to increase the chances that people will watch it all the way through.

⦁ Try to be relatable

Viral videos heavily rely on sharing. Your viewers will share your video with their friends and family if they connect with it.

Being relatable boils down to being your raw and honest self. In the end, we’re all human and have never had a unique experience. Use that to your advantage and connect with your audience.

Do you have a specific pet peeve? Are you feeling particularly isolated and want to reflect on your feelings? Just talk to your camera like it’s your friend. People are bound to relate, find it funny, or empathize with you.

In the end, all we’re looking for is human connection.

⦁ Be consistent

The chances of making a viral video on your first try are pretty slim.
Don’t be discouraged, it’s a perfect opportunity to find your niche and grow your audience.
Try posting on a consistent schedule multiple times a week. You’re bound to get more views if you post more frequently and consistently. And who knows, maybe the next one you post will go viral!
Use humor: Humor is one of the most effective ways to make a video go viral. People love to laugh, and a funny video is more likely to be shared than a serious one.

⦁ Use Influencers
Partnering with influencers can help your video reach a larger audience. Influencers already have a large following and can help you get more views and shares.

⦁ Optimize for mobile
With more and more people watching videos on their smartphones, it’s important to optimize your video for mobile devices. This means using a horizontal format and keeping text and graphics simple.

⦁ Use hashtags and call to action
Use hashtags and include a call-to-action at the end of your video. This will make it easier for people to find your video and will encourage them to share it with their friends.

So how can you guarantee that your video will go viral?
You can’t.
If there was a formula for creating a viral video, then we’d all be doing it. Unfortunately, viral videos tend to be the exception, rather than the rule.

But does that mean you should give up on video marketing? Absolutely not!
As marketers, we shouldn’t be putting all of our efforts into trying to go viral. Sure, it looks great on paper, it gets loads of shares, comments, likes, publicity…but is it really attracting your audience?
Because that’s where your focus should be.

Your audience may not be in the millions, but when it comes to your business, they are the only people who you need to get on board. That’s not to say that you can’t create a video that covers all of the above points, nor does it mean you can’t create a video that focuses on raising brand awareness:
It’s just Important to remember that the people you need to win over are the people who will actually buy your product or service.

Remember, creating a viral video is not an easy task, but by following these strategies, you can increase your chances of success.

10 Easy Practical Ways to Setup a LiveStream for Your Church or Event

Online influencer creating fun podcast content with videoblog, recording live discussion to broadcast on social media channel. Happy lifestyle blogger using vlogging equipment.

Broadcasting live to thousands of people used to be the stuff of television, requiring millions of dollars and oodles of fancy equipment. Now we have supercomputers in our pockets. With a smartphone or a GoPro, we can broadcast anything to friends over Facebook and YouTube in seconds.

Why Livestream?

It’s fast, it’s fun, and it’s immediate. Livestreaming goes straight to the internet. There’s no editing, no fiddling around with cuts, no overlays or sound effects, and no special filter to make you like Tom Cruise. Just you and the audience. You can show off the best of your skills. Did you learn a new guitar song? Just finished a painting? Want to let the world know about the best graphic novels? Livestream it.

With over 57% of marketers live streaming their content, it’s not hard to see why brands are jumping into the streaming business. But for plenty of brands and content creators, learning how to live stream can be a hurdle.

There’s no shame in admitting the technical side of live streaming can be, well, pretty technical to understand for the majority of us.

Don’t lose hope! In this guide, we’ll unpack all the complicated business of streaming. We’ll walk through how to set up a live stream, what gear to consider, and how to get it set up.

We’ll also tackle how to find the right streaming platform and share tips for a stable internet connection when live streaming.

There’s a lot of ground to cover, so let’s jump into it.

How to set up a live stream

Ultimately, live streaming your content boils down to five steps:

Connect the audio and video sources that capture content for live streaming to your streaming device (PC or laptop).

Configure the encoder – one that translates the audio and video content into stream able files ready to be shared on the internet.

Connect the encoder and streaming platform using the stream key and URL that your streaming platform provides.

Test your internet connection and upload speed

Stream away!

In other words, your live streaming process includes CED or capturing audio and video content, encoding it, and distributing it using a live streaming platform.

You probably noticed there’s lots of gear and live streaming software involved. We’ll address those first, then share the details on how to set everything up.

What equipment do you need to live stream?

Building a streaming setup for beginners is pretty simple. You’ll need a camera, mic or microphone, lighting, and a stable internet connection.

You’ll also need to get your (digital) hands on some live streaming software. More on that in a bit. For now, let’s get started with the live streaming equipment you’ll need.


If you’re only getting started with testing the live streaming waters, our Live Production Lead at Vimeo, Tom Gott, suggests you’ll only need a single quality camera.

In other words, a webcam will do the job.

But if you’re looking to explore other camera choices, there are plenty of options for every budget. We have great options if you’re aiming to go low-cost into live streaming before upgrading your gear.

Beginner level video sources:

Your phone’s camera

An entry-level live streaming camera like DJI Osmo Action, GoPro Hero, Logitech C930e, or Mevo camera.

Intermediate level video sources:

If you do have some budget set aside for investing in a camera, say up to $2000, you can level up your live stream’s game by investing in any of the following:

Canon XA15 or XF100

Panasonic LUMIX GH4

Sony A7 II for this price range.

Can you use any camera to live stream?

A webcam, point and shoot, camcorder —all will work for live streaming as long as the camera you use is able to capture a minimum of 720p at 24fps footage.


Even if the video quality of your live stream is up to par, your audience will check out if the audio quality is poor.

So don’t overlook your live stream’s audio quality. That’s why Gott advises, “Don’t rely on the built-in microphone on your camera, invest in a proper one.”

If you’re just starting to explore audio equipment options, we’ve got a great guide on how to find the perfect mic for your videos. Here are the options at a glance.

Beginner level audio sources:

Shure’s iPhone Microphone

Shure MV88 digital stereo condenser mic

Rode VideoMic

Topaz DeNoise AI audio software

Yeti Nano USB mic

Intermediate level audio sources:

Lavalier mics aka clip on mics (yes, the ones that look pretty cool)

Handheld microphones such as Shure SM58s that our team has used

Not planning to invest in an audio source? Your phone can help capture sound. Well, at least temporarily as you get to grips with the live streaming business.

Capture card

The third piece of live streaming equipment that you may need is a capture card.

A capture card is an intermediary device that transfers video from its source to your main live streaming setup.

But hang on: why do you need a capture card? So that it can show your computer what your camera is seeing.

To use  a capture card, your camera needs an HDMI port/output to attach the HDMI cable. This will transfer the video feed to your computer.

And, when do you need to add a capture card to your live stream setup?

 You need a capture card when you’re using a software encoder (more on this below).

  You don’t need a capture card when you’re using a hardware encoder as it usually comes with an internal capture card. You also don’t need it when you’re using a USB camera or microphone that you can directly plug into your computer.

For now, know that if you are planning to use a capture card, you’ll need to pick between a USB interface capture card or one with a PCI-e interface.

Here are some of our capture card recommendations: HD

Elgato CamLink 4K

Razer Ripsaw HD

Whatever you select, be sure to check that the capture card is compatible with your streaming platform. For instance, there are a handful of capture cards supported by Vimeo.

Lighting setup for live streaming

Okay so you now have most of the tech list that partly answers how to live stream. But there’s another essential aspect that you can’t skip — lighting for streaming.

A well-lit stream can help your live video look more professional and help you engage your audience. Think about it: you don’t want your viewers to cringe at how poorly lit your live streaming setup is and you certainly don’t want the overhead lights in your office to cast harsh shadows on your speakers or presenters.

The good news? You can perfect the lighting set up with these two sources.

Lighting for entry level streamers:


Ring light

Sunlight is your best friend and a free source for lighting your streaming space. Test your video to find the right balance of natural light. Too much sunlight can mask the details of your speaker’s face and too little of it will obscure their features.

Here are a few tips for creating a flattering look with natural lighting:

Face the natural light source

Use a bounce to fill in any dark shadows

Avoid having a window behind the speaker

Avoid harsh white or fluorescent lighting

Experiment with opening and closing the window shades to find the right setting and the perfect balance between the natural and artificial lights in your room.

Want to make the most of the sunlight and shoot outdoors? Dive into this guide to get a rundown of how to perfect outdoor lighting.

Another option that’s become popular among live streamers is ring light. These are budget-friendly lighting sources for beginner-level streaming that don’t pose a fire hazard or heat the room, making them great to use. Their circular design also means ring lights help remove shadows from your face.

Lighting for intermediate level:

A three-point light kit

Have some money to spend? Get a three-point light kit to polish up your lighting. These kits include three lights: a main/key light, fill light, and a backlight that bring warmth, depth, and quality to your stream.

You can also pair lights from this kit with the overhead lights in your office to light up the scene professionally. How? By removing the main light since overhead lights do its job instead.

Where should I position my lights for streaming?

Using a three-point light kit, position the main light across the subject to illuminate. Next, position the fill light across the other end of the subject to balance the light from the main light and position the third, backlight behind the subject to separate them from the background. See where each light goes in this short video.

Accessories for live streaming

As for the bits and bobs for the perfect setup, here’s a quick list:

A green screen (Chroma key) for changing your background

A tripod stands for holding your video camera

A microphone arm where the audio source rests (unless you’re using a clip on mic)


Let’s talk about encoders. To share your stream with the world, you’ll need an encoder.

An encoder is a device that converts video files from one format to another. Put another way, it takes the raw feed from a camera and transfers it into viewable content in your main live streaming station.

There are two types of encoders at your disposal: hardware encoders and software encoders.

Here’s a quick rundown of hardware encoders and software encoders.

Hardware encoders

Specially designed for live streaming. They free up your computer for other tasks.

Does not require a capture card.

Less affordable and difficult to upgrade.

Because hardware encoders free up your computer for focusing on other tasks, these are great for more professional broadcasts and live streaming gamers. This way, the PC can focus on the game while the encoder works in the background.

As for which hardware encoder to buy, read on to find out budget-friendly options below.

Beginner-level hardware encoders:

AJA HD10AMA audio embedder

Intermediate level:

AJA HD5DA HD-SDI distribution amplifier

Datavideo DAC70 up/down/ cross converter

Software encoders

A great option for beginner-level streamers. Keep in mind they rely on your computer’s processing power.

Capture card may be needed

Variety of price points and upgrade options

The good thing about software encoders is that they work on their own, not taking up much of your attention.

Here are a few software encoder options:

Livestream Studio 6

OBS Studio

Streamlabs OBS


Last on this list of live streaming equipment is a switcher. Like an encoder, you may or may not need it. It all comes down to your requirements.

Essentially, a switcher helps switch between different video and audio sources, production elements, and control graphics.

So if you’re using two or more cameras for live streaming or want to show graphics/presentations between your live stream, you’ll need a switcher to capture the additional feeds for you.

If you’re a Vimeo Enterprise user (or plan to be one soon!) you’ll get Livestream Studio with your package. Not only does it handle a software encoder’s job, but it also plays the switcher’s role.

What’s the right streaming platform for me?

With live streaming equipment out of the way, let’s talk about the distribution side of how to live stream.

Live streaming platforms are video hosting services that let you broadcast video content. Depending on the platform you choose, you can stream on multiple channels at once to reach a wider audience.

There’s no one answer to which streaming platform is right for you as the correct answer is: it depends on your requirements.

For live streamers who are using video for internal communications (like town halls or employee trainings) or for virtual events, there are a few key features to keep in mind.

Five key features for your live streaming platform

High quality, professional video

For high quality, professional streaming video, you’ll want to find a solution that supports full HD 1080p and cloud transcoding so that viewers can enjoy beautiful video across devices.

Broaden your reach

If you’re a business looking to reach customers wherever they are, you’ll want to find a platform that supports simulcasting to other platforms like YouTube Live, Facebook Live, Twitter, and Twitch.

Security and privacy

Secure video streaming is a must for businesses. Look for platforms that include features around privacy, authorization, customization, embedding restrictions, and security.

Powerful engagement

You’ll want to include ways for your audience to interact with your live streaming content via live chat and polls as well as advanced analytics to help you better serve your audience.

An all-in-one home

Get all the tools you need for your live and hosted videos: edit and replace post-event video files in up to 4K, spread out with up to 5TB of storage, and sell your videos after the big event.

Five streaming channels for your video

There are a lot of places for your audience to view your live stream. Here are a few main destinations where you may want to broadcast your next live event:

Branded site: For businesses with a dedicated website or event site, embedding your live stream video can be the simplest and most effective way to share your content with your audience.

Vimeo: With an audience of X, Vimeo is a great place to reach your audience. With Vimeo Enterprise, streamers can create showcases to broadcast HD quality video and organize videos into custom categories to create a more Netflix-like experience for audience members.

LinkedIn Live: LinkedIn’s native livestream feature is a great place to connect with business-minded professionals, hospitality workers, and even students.

Instagram Live: Instagram’s livestream feature lets you broadcast content as part of your IG stories. The key differentiator here is that the stream is ephemeral. Meaning: it disappears once the broadcast ends. No replays are available.

Twitch: With 3.8 million streamers, Twitch is the go-to live streaming platform for gamers. But, it’s now opening up for other stream content too.

Facebook Live: Once started as mobile-only streaming, Facebook Live lets you now stream from both mobile and desktop.

What if your audience is spread across multiple channels?  You don’t have to pick just one place to stream! Simulcasting allows you to stream to multiple destinations at once.

How to live stream in 5 simple steps?

At the start of this guide, we gave you a quick overview of how to live stream. Now that you’re familiar with the gear needed for a streaming setup for beginners, let’s dive into the details of how to set up a live stream.

1. Connect your audio and video sources

This involves physically connecting the audio and video sources to your main live streaming setup (the PC or laptop). Connect these sources to your hardware encoder to feed the content into your livestream station or use a capture card if you have a software encoder.

2. Configure the encoder

If you’re using an external encoder, you’ll need to configure the device’s setting using an app or Web UI. For a software encoder, you’ll work internally.

You can leave the configuration setting to default as the software automatically adjusts to the streaming platform.

Ask you configure your encoder, keep these three points in mind:

The resolution or your video’s frame size needs to be at 1280 x720 resolution to start.

The bit rate or the rate at which data is uploaded should be set at 3000 Kbps.

Lastly, the frame rate or the number of images/frames displayed in a second needs to be 30

3. Connect to the streaming platform

With the audio and video set up with your livestream station, you’re now left with linking in your streaming platform into the picture.

Use the streaming key/name and streaming URL that your live streaming platform gives you and enter it into the encoder to complete your live streaming setup.

Doing so allows the streaming platform to identify your encoder. On the other hand, the encoder is able to understand where to send the audio and visual details.

4. Check your internet connection

Your internet connection is the elephant in the room when it comes to streaming. Unreliable internet connection equals slow streaming – something that can make you lose viewers fast.

To prevent lost views, start test your internet speed using a site like Here are a few other tips to make sure your internet connection is stable.

Upgrade your bandwidth or how much data you can upload to the highest available.

Ask any other family members, roommates, or colleagues share your space to stay offline during your stream.

Use your cell phone’s hotspot as a worst-case scenario backup.

Test your tech including audio and video quality.

5 important ideas to consider with upload speeds and streaming

What is upload speed?

Your upload speed is the speed at which your ISP lets you share content on the internet. It’s measured in millions of bits — or megabits — per second and it matters because a slow upload speed would mean spotty livestreams.

While there’s no answer to the perfect upload speed for a live stream, we have a few benchmarks to keep in mind:

3 Mbps for 480p

6 Mbps for 720p

13 Mbps for 1080p

Just remember, the higher your video quality is, the more upload speed you’ll need.

Your upload speed can also be impacted by four things.

Upload rate

This is the speed at which your internet can upload content. The higher it is, the better your upload speed.

Your internet service provider’s (ISP) bandwidth

To recap, bandwidth is the capacity of your internet to upload or download data. The larger the video content, the greater bandwidth required.

The content quality

High-quality and fast moving visuals can impact your upload speed.

Your streaming platform

Every platform has its recommendation. Here just few platform-specific suggestions to give you an idea:

Facebook Live recommends max 4,000 kbps bitrate and a max audio bitrate of 128 kbps.

Twitch recommends between 2,500 and 4,000 kbps for video, topped with up to 160 kbps for audio.

Vimeo requires 10 Mbps or faster for live streams in 1080p.

5. Start streaming

With everything in place, click start streaming in your encoder and get the show running! Remember, it’s okay to be nervous with your first time going live. Add a few practice runs before the live data and you’ll be good to go.

With enough planning and a few live streaming sessions under your belt, you’ll start enjoying the process in no time.

To find out more about how Kennysoft STUDIOs can help you livestream your event, get in touch with one of the members of the team for a chat.

5 Tips for Creating the perfect Valentine’s Day campaign Video

Whether you love it or hate it, Valentine’s Day is a consumer event, and data shows that in recent years, people aren’t just buying gifts for spouses and significant others—they’re shopping for themselves, their family and friends, their coworkers, and even their pets.

Valentine’s Day was all about heart-shaped candy and your middle school crush when we were younger. Fast forward to 2022, and February 14th is now a marketing holiday that reaches far and wide. It celebrates all forms of love and is far from a day limited to flowers and candy. For business owners, this shift means possibilities to sell products and services beyond roses and chocolates.

According to Rochester First, total Valentine’s Day spending for 2021 is projected to hit 21 billion, which breaks down to $164.76 per person expected to celebrate.

There’s no reason your business shouldn’t make the most of the holiday and all it has to offer. So, how can you stand out and reach the hearts of your customers this year? With video, of course!

Keeping this in mind, you can start planning a video-driven marketing plan focused on promoting sales, engaging customers, and most of all, LOVE. And we’re going to ensure you make the most of your video creation and communication this Valentine’s Day.

So, if you think your brand doesn’t align with Valentine’s Day shopping, it may be time to give your strategy a second look. Here are four perfect ways in creating that amazing valentine day campaign video for your brand.

1.    Create Valentine’s Day Gift Guide Videos

Valentine’s Day is about gift-giving. And here goes an interesting fact: People don’t look for gift ideas for their partners only, but for their family, colleagues, friends, and pets too!

It gives you tons of content ideas to create Valentine’s Day videos for. Even if your product or service doesn’t look like a perfect gift for loved ones, you can still turn it to your advantage and offer it as a small token of appreciation.

Craft a video that consumers can use as a gift guide: Put together a list of gift ideas for kids, teachers, moms, bosses, cats, you name it. Or, be cheeky and showcase your own product as the perfect gift.

  • Testimonial Videos

Know what customers really love? Reviews from other customers that prove a product or service is the real deal. You already know that building trust is crucial to any marketing strategy. What better way to build trust than with video testimonials from actual customers?

It’s probably easier than you think to make a video testimonial. Simply interview a happy customer and ask them about their experience with your product or service. Don’t script it–let your customers speak from an honest and authentic place. Can’t get them in front of a camera? Display video clips and images of your team at work and use written testimonials, or quotes, as a text overlay. Testimonials are simple, effective and bound to be loved by your customers.

  • Community Involvement Video

Valentine’s Day is the perfect time to spread positive vibes by showing how your business gives back to the community. Does your business have a community service program or a Volunteer Day set aside for employees? Or maybe your company donates a percentage of certain proceeds to a good cause. These are all great stories you can share with your customer audience.

Record a video of your business giving back and highlight your employees, their passion and the great work they’re doing for the people, environment, etc. By doing so, you put faces and actions to your company’s name. Remember, the goal of your video is to focus on the community you serve–not your brand. Be authentic, and show your customers how much you love your community.

  • Behind The Scene Video

Show your customers how much “love” goes into the product or service you sell. You want to tell the deeper story behind your business. Create a behind-the-scenes video to give a tour of your company’s office, factory or studio. Provide an opportunity for your customers to peek inside and see how your products are made, or get to know the people who make them.

Going behind the scenes doesn’t have to be limited to a tour of your company’s office. Show off the creative or operational processes that fuel your business, or interview staff members to give insight into their expertise and personalities. If you have a company mission or a motto, a video is a great way to tell the inspirational story behind it. Who doesn’t love a story like that?

  • Run A Contest 

Let your customers show their love for you this Valentine’s Day. Run a contest or open up a call for submissions asking your fans to create video content for you. Fan-sourced content makes for really great, relatable videos (and testimonials, mentioned above) that are perfect for sharing on social media.

Come up with a unique hashtag so your customers understand what type of video you want them to make. Ask them to create videos on sites like TikTok, Twitter or Instagram with your unique hashtag. You can even combine their videos to create a fully user-generated content (UGC) experience. These types of videos are great for capturing the customer’s perspective and sharing your product or service at the same time. Bonus: You might get a few excellent brand ambassadors in the process.

Final Thought

And now, with these Valentine’s Day campaign video ideas in your pocket, it’s time to create original videos for your audience.

Are you ready to get creative with your Valentine’s Day video ads? if yes!  Reach out to us kennysoft STUDIOs and let’s get started

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