The world of online marketing is forever changing, and one of the most popular tools used to increase visibility and engagement is Facebook Ads. With such a large audience available to you, it’s no wonder that businesses are turning to this platform to promote their products, services, and brand. One of the most effective ways to reach your target audience is through videos
Video ads are an effective way to reach a large audience on Facebook. They’re eye-catching, engaging, and can spread your message quickly and effectively.
Facebook has become one of the most popular platforms for marketing campaigns, and one of the best ways to reach a wider audience is through video ads. Videos can help your business reach more people, build brand recognition, and engage potential customers with your message
According to PubMatic’s Global Digital Ad Trends report, nearly three-quarters of advertisers plan to increase their digital video ad budgets between 2019 and 2020 and only 1% of advertisers plan to decrease spending:
Video ads have evolved from being one piece of your overall digital advertising plan, to possessing a critical role in engaging potential customers. In fact, HubSpot research states that more than 50% of consumers want to see videos from brands — more than any other type of content:
We all know the power of video marketing and its potential to drive engagement and conversions. But what about using videos for Facebook Ads? With billions of people around the world using Facebook, it’s no surprise that businesses are now turning to this powerful platform to promote their products and services. And one of the most effective ways to do this is through video ads.
Here are 6 reasons why you should use videos for Facebook Ads:
1. Videos Capture Attention
Videos are one of the most engaging forms of media and can capture the attention of viewers in a way that text or images alone cannot. Research has shown that videos are far more likely to be shared than text-based content, which means that your ad can spread quickly and expand your reach.
2. Videos Increase Engagement
Videos are also more likely to engage viewers and encourage them to take action. Studies have shown that viewers are more likely to comment, like and share videos than they are with other forms of media. This makes it an ideal tool to build your audience and increase engagement with your brand.
3. Video ads have higher a click-through rate
The fact that video ads tell a better story than typical banner ads makes the former not only better at engaging audiences but also getting more clicks.
According to a study done by Smaato, the average CTR of video ads in mobile apps is 7.5 times higher than for display ads. Facebook video ads also have higher CTR than image ads. ClearPivot, a digital marketing agency saw video ads exponentially drive more clicks than image ads for their clients –by as much as 20 to 30% more clicks.
When Cardinal Digital Marketing A/B tested a video versus an image ad for a travel and tourism brand, they found that with all other factors being the same, video ads generated a 47% higher CTR, despite Facebook generating higher impressions for the image-based ads.
Though video ads are more time consuming and expensive to create, their ability to effectively narrate your story allows you to engage more prospects and get more ad clicks.
Facebook video ads
Facebook offers advertisers a wide variety of video ads to choose from. They allow you to reimagine the way you reach your audiences with the following placements: in-stream, stories, and feed.
Here’s a list of Facebook video ads you can create:
Slideshow video ads: The ad type allows advertisers to incorporate images and sound to create video-like ads to narrate product stories on desktop and mobile devices at every connection speed. You can also use existing videos, instead of using images.
Stories: Facebook Stories Ads are vertical, visual advertisements placed in the Stories feed on mobile devices. Advertisers can use video on Facebook Story Ads.
Carousel ads: The Carousel ad format allows you to showcase up to ten images or videos within a single ad, each with its own link. Advertisers have more creative space within an ad, which lets you highlight different products, add specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
Collection ads: The ad format helps your prospects transition from discovery to purchase in a smooth and immersive way. Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse more are taken to a fast-loading visual post-click page powered by Instant Experience:
Playable ads: With Facebook playable ads advertisers can give users an interactive preview of apps before they download them. Users can also trial the app or game right within their Facebook feed, before clicking through to install. The ad starts with a lead-in video of the app, and then offers interactivity and/or playability:
Instant Experiences: Facebook Instant Experiences are mobile-optimized and are designed to capture the complete attention of your audience. Within an Instant Experience, prospects can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products — all within a single ad:
4. Videos can be used to tell stories:
Videos are a great way to tell stories and connect with your audience on an emotional level. You can use videos to show people how your product or service can make their lives better or easier.
5. Engage with Potential Customers
Videos are an effective way to engage potential customers and give them a better understanding of your product or service. You can use videos to demonstrate how to use a product, show off its benefits, or explain how it can be beneficial to the customer.
6. Reach a Wider Audience:
Videos allow you to reach a much wider audience than traditional text or image-based ads. They’re more visually engaging, and they can capture the attention of viewers who may not have otherwise paid attention to your ad.
Conclusion:
You should be using Video ads for your Facebook advertising because they are more likely to be seen and remembered by viewers than traditional ads. People are more likely to watch a video than read a lengthy article, and videos are more likely to show up in search engine results.
Conclusion:
So are you convinced? Let me know how you’ll be using Facebook video ads in the comments section below.
How do i create social media videos that goes viral is something a whole lot of people have been asking and today we’re going to gift you 8 different strategies on how to create social media videos that goes viral.
Creating a viral social media video is not an exact science, but there are a few key strategies that can increase your chances of success.
Also know that there’s no one formula to attracting viral success. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Video virality is short-lived, and so is the benefit that comes from it.
That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral.
In this guide, we will give you expert tips on video and social media so you can learn the theory behind, how to make a viral video and what to do when it happens. Let’s dive in.
What makes a video go viral?
They aren’t promotional
First things first, if you want to create a viral video then you need to leave your ego at the door. And by ego, we mean your product or service.
Viral videos don’t talk features, benefits, or pricing; they tell a story. If you’re trying to create a video that’s going to go viral then the focus should be on raising brand awareness, rather than trying to jump right to the sale.
Strategies On How To Create Social Media Videos That Goes Viral
⦁ Define your goals
Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.
Are you looking for brand awareness? Hoping to grow your online following? Or do you want to generate conversions?
Each purpose will require your team to create different videos for audience members at different stages of the funnel. Know your goals before you begin production.
⦁ Know your audience
Understand who you are trying to reach and what type of content they are likely to engage with. This will help you create a video that is tailored to their interests and will be more likely to be shared.
⦁ Keep it short and sweet
Attention spans are short, especially on social media. Keep your videos under one minute to increase the chances that people will watch it all the way through.
⦁ Try to be relatable
Viral videos heavily rely on sharing. Your viewers will share your video with their friends and family if they connect with it.
Being relatable boils down to being your raw and honest self. In the end, we’re all human and have never had a unique experience. Use that to your advantage and connect with your audience.
Do you have a specific pet peeve? Are you feeling particularly isolated and want to reflect on your feelings? Just talk to your camera like it’s your friend. People are bound to relate, find it funny, or empathize with you.
In the end, all we’re looking for is human connection.
⦁ Be consistent
The chances of making a viral video on your first try are pretty slim.
Don’t be discouraged, it’s a perfect opportunity to find your niche and grow your audience.
Try posting on a consistent schedule multiple times a week. You’re bound to get more views if you post more frequently and consistently. And who knows, maybe the next one you post will go viral!
Use humor: Humor is one of the most effective ways to make a video go viral. People love to laugh, and a funny video is more likely to be shared than a serious one.
⦁ Use Influencers
Partnering with influencers can help your video reach a larger audience. Influencers already have a large following and can help you get more views and shares.
⦁ Optimize for mobile
With more and more people watching videos on their smartphones, it’s important to optimize your video for mobile devices. This means using a horizontal format and keeping text and graphics simple.
⦁ Use hashtags and call to action
Use hashtags and include a call-to-action at the end of your video. This will make it easier for people to find your video and will encourage them to share it with their friends.
So how can you guarantee that your video will go viral?
You can’t.
If there was a formula for creating a viral video, then we’d all be doing it. Unfortunately, viral videos tend to be the exception, rather than the rule.
But does that mean you should give up on video marketing? Absolutely not!
As marketers, we shouldn’t be putting all of our efforts into trying to go viral. Sure, it looks great on paper, it gets loads of shares, comments, likes, publicity…but is it really attracting your audience?
Because that’s where your focus should be.
Your audience may not be in the millions, but when it comes to your business, they are the only people who you need to get on board. That’s not to say that you can’t create a video that covers all of the above points, nor does it mean you can’t create a video that focuses on raising brand awareness:
It’s just Important to remember that the people you need to win over are the people who will actually buy your product or service.
Remember, creating a viral video is not an easy task, but by following these strategies, you can increase your chances of success.
Online influencer creating fun podcast content with videoblog, recording live discussion to broadcast on social media channel. Happy lifestyle blogger using vlogging equipment.
Broadcasting live to thousands of people used to be the stuff of television, requiring millions of dollars and oodles of fancy equipment. Now we have supercomputers in our pockets. With a smartphone or a GoPro, we can broadcast anything to friends over Facebook and YouTube in seconds.
Why Livestream?
It’s fast, it’s fun, and it’s immediate. Livestreaming goes straight to the internet. There’s no editing, no fiddling around with cuts, no overlays or sound effects, and no special filter to make you like Tom Cruise. Just you and the audience. You can show off the best of your skills. Did you learn a new guitar song? Just finished a painting? Want to let the world know about the best graphic novels? Livestream it.
With over 57% of marketers live streaming their content, it’s not hard to see why brands are jumping into the streaming business. But for plenty of brands and content creators, learning how to live stream can be a hurdle.
There’s no shame in admitting the technical side of live streaming can be, well, pretty technical to understand for the majority of us.
Don’t lose hope! In this guide, we’ll unpack all the complicated business of streaming. We’ll walk through how to set up a live stream, what gear to consider, and how to get it set up.
We’ll also tackle how to find the right streaming platform and share tips for a stable internet connection when live streaming.
There’s a lot of ground to cover, so let’s jump into it.
How to set up a live stream
Ultimately, live streaming your content boils down to five steps:
Connect the audio and video sources that capture content for live streaming to your streaming device (PC or laptop).
Configure the encoder – one that translates the audio and video content into stream able files ready to be shared on the internet.
Connect the encoder and streaming platform using the stream key and URL that your streaming platform provides.
Test your internet connection and upload speed
Stream away!
In other words, your live streaming process includes CED or capturing audio and video content, encoding it, and distributing it using a live streaming platform.
You probably noticed there’s lots of gear and live streaming software involved. We’ll address those first, then share the details on how to set everything up.
What equipment do you need to live stream?
Building a streaming setup for beginners is pretty simple. You’ll need a camera, mic or microphone, lighting, and a stable internet connection.
You’ll also need to get your (digital) hands on some live streaming software. More on that in a bit. For now, let’s get started with the live streaming equipment you’ll need.
Camera
If you’re only getting started with testing the live streaming waters, our Live Production Lead at Vimeo, Tom Gott, suggests you’ll only need a single quality camera.
In other words, a webcam will do the job.
But if you’re looking to explore other camera choices, there are plenty of options for every budget. We have great options if you’re aiming to go low-cost into live streaming before upgrading your gear.
Beginner level video sources:
Your phone’s camera
An entry-level live streaming camera like DJI Osmo Action, GoPro Hero, Logitech C930e, or Mevo camera.
Intermediate level video sources:
If you do have some budget set aside for investing in a camera, say up to $2000, you can level up your live stream’s game by investing in any of the following:
Canon XA15 or XF100
Panasonic LUMIX GH4
Sony A7 II for this price range.
Can you use any camera to live stream?
A webcam, point and shoot, camcorder —all will work for live streaming as long as the camera you use is able to capture a minimum of 720p at 24fps footage.
Audio
Even if the video quality of your live stream is up to par, your audience will check out if the audio quality is poor.
So don’t overlook your live stream’s audio quality. That’s why Gott advises, “Don’t rely on the built-in microphone on your camera, invest in a proper one.”
Lavalier mics aka clip on mics (yes, the ones that look pretty cool)
Handheld microphones such as Shure SM58s that our team has used
Not planning to invest in an audio source? Your phone can help capture sound. Well, at least temporarily as you get to grips with the live streaming business.
Capture card
The third piece of live streaming equipment that you may need is a capture card.
A capture card is an intermediary device that transfers video from its source to your main live streaming setup.
But hang on: why do you need a capture card? So that it can show your computer what your camera is seeing.
To use a capture card, your camera needs an HDMI port/output to attach the HDMI cable. This will transfer the video feed to your computer.
And, when do you need to add a capture card to your live stream setup?
You need a capture card when you’re using a software encoder (more on this below).
You don’t need a capture card when you’re using a hardware encoder as it usually comes with an internal capture card. You also don’t need it when you’re using a USB camera or microphone that you can directly plug into your computer.
For now, know that if you are planning to use a capture card, you’ll need to pick between a USB interface capture card or one with a PCI-e interface.
Here are some of our capture card recommendations:
AV.io HD
Elgato CamLink 4K
Razer Ripsaw HD
Whatever you select, be sure to check that the capture card is compatible with your streaming platform. For instance, there are a handful of capture cards supported by Vimeo.
Lighting setup for live streaming
Okay so you now have most of the tech list that partly answers how to live stream. But there’s another essential aspect that you can’t skip — lighting for streaming.
A well-lit stream can help your live video look more professional and help you engage your audience. Think about it: you don’t want your viewers to cringe at how poorly lit your live streaming setup is and you certainly don’t want the overhead lights in your office to cast harsh shadows on your speakers or presenters.
The good news? You can perfect the lighting set up with these two sources.
Lighting for entry level streamers:
Sunlight
Ring light
Sunlight is your best friend and a free source for lighting your streaming space. Test your video to find the right balance of natural light. Too much sunlight can mask the details of your speaker’s face and too little of it will obscure their features.
Here are a few tips for creating a flattering look with natural lighting:
Face the natural light source
Use a bounce to fill in any dark shadows
Avoid having a window behind the speaker
Avoid harsh white or fluorescent lighting
Experiment with opening and closing the window shades to find the right setting and the perfect balance between the natural and artificial lights in your room.
Want to make the most of the sunlight and shoot outdoors? Dive into this guide to get a rundown of how to perfect outdoor lighting.
Another option that’s become popular among live streamers is ring light. These are budget-friendly lighting sources for beginner-level streaming that don’t pose a fire hazard or heat the room, making them great to use. Their circular design also means ring lights help remove shadows from your face.
Lighting for intermediate level:
A three-point light kit
Have some money to spend? Get a three-point light kit to polish up your lighting. These kits include three lights: a main/key light, fill light, and a backlight that bring warmth, depth, and quality to your stream.
You can also pair lights from this kit with the overhead lights in your office to light up the scene professionally. How? By removing the main light since overhead lights do its job instead.
Where should I position my lights for streaming?
Using a three-point light kit, position the main light across the subject to illuminate. Next, position the fill light across the other end of the subject to balance the light from the main light and position the third, backlight behind the subject to separate them from the background. See where each light goes in this short video.
Accessories for live streaming
As for the bits and bobs for the perfect setup, here’s a quick list:
A green screen (Chroma key) for changing your background
A tripod stands for holding your video camera
A microphone arm where the audio source rests (unless you’re using a clip on mic)
Encoder
Let’s talk about encoders. To share your stream with the world, you’ll need an encoder.
An encoder is a device that converts video files from one format to another. Put another way, it takes the raw feed from a camera and transfers it into viewable content in your main live streaming station.
There are two types of encoders at your disposal: hardware encoders and software encoders.
Here’s a quick rundown of hardware encoders and software encoders.
Hardware encoders
Specially designed for live streaming. They free up your computer for other tasks.
Does not require a capture card.
Less affordable and difficult to upgrade.
Because hardware encoders free up your computer for focusing on other tasks, these are great for more professional broadcasts and live streaming gamers. This way, the PC can focus on the game while the encoder works in the background.
As for which hardware encoder to buy, read on to find out budget-friendly options below.
Beginner-level hardware encoders:
AJA HD10AMA audio embedder
Intermediate level:
AJA HD5DA HD-SDI distribution amplifier
Datavideo DAC70 up/down/ cross converter
Software encoders
A great option for beginner-level streamers. Keep in mind they rely on your computer’s processing power.
Capture card may be needed
Variety of price points and upgrade options
The good thing about software encoders is that they work on their own, not taking up much of your attention.
Here are a few software encoder options:
Livestream Studio 6
OBS Studio
Streamlabs OBS
Switcher
Last on this list of live streaming equipment is a switcher. Like an encoder, you may or may not need it. It all comes down to your requirements.
Essentially, a switcher helps switch between different video and audio sources, production elements, and control graphics.
So if you’re using two or more cameras for live streaming or want to show graphics/presentations between your live stream, you’ll need a switcher to capture the additional feeds for you.
If you’re a Vimeo Enterprise user (or plan to be one soon!) you’ll get Livestream Studio with your package. Not only does it handle a software encoder’s job, but it also plays the switcher’s role.
What’s the right streaming platform for me?
With live streaming equipment out of the way, let’s talk about the distribution side of how to live stream.
Live streaming platforms are video hosting services that let you broadcast video content. Depending on the platform you choose, you can stream on multiple channels at once to reach a wider audience.
There’s no one answer to which streaming platform is right for you as the correct answer is: it depends on your requirements.
For live streamers who are using video for internal communications (like town halls or employee trainings) or for virtual events, there are a few key features to keep in mind.
Five key features for your live streaming platform
High quality, professional video
For high quality, professional streaming video, you’ll want to find a solution that supports full HD 1080p and cloud transcoding so that viewers can enjoy beautiful video across devices.
Broaden your reach
If you’re a business looking to reach customers wherever they are, you’ll want to find a platform that supports simulcasting to other platforms like YouTube Live, Facebook Live, Twitter, and Twitch.
Security and privacy
Secure video streaming is a must for businesses. Look for platforms that include features around privacy, authorization, customization, embedding restrictions, and security.
Powerful engagement
You’ll want to include ways for your audience to interact with your live streaming content via live chat and polls as well as advanced analytics to help you better serve your audience.
An all-in-one home
Get all the tools you need for your live and hosted videos: edit and replace post-event video files in up to 4K, spread out with up to 5TB of storage, and sell your videos after the big event.
Five streaming channels for your video
There are a lot of places for your audience to view your live stream. Here are a few main destinations where you may want to broadcast your next live event:
Branded site: For businesses with a dedicated website or event site, embedding your live stream video can be the simplest and most effective way to share your content with your audience.
Vimeo: With an audience of X, Vimeo is a great place to reach your audience. With Vimeo Enterprise, streamers can create showcases to broadcast HD quality video and organize videos into custom categories to create a more Netflix-like experience for audience members.
LinkedIn Live: LinkedIn’s native livestream feature is a great place to connect with business-minded professionals, hospitality workers, and even students.
Instagram Live: Instagram’s livestream feature lets you broadcast content as part of your IG stories. The key differentiator here is that the stream is ephemeral. Meaning: it disappears once the broadcast ends. No replays are available.
Twitch: With 3.8 million streamers, Twitch is the go-to live streaming platform for gamers. But, it’s now opening up for other stream content too.
Facebook Live: Once started as mobile-only streaming, Facebook Live lets you now stream from both mobile and desktop.
What if your audience is spread across multiple channels? You don’t have to pick just one place to stream! Simulcasting allows you to stream to multiple destinations at once.
How to live stream in 5 simple steps?
At the start of this guide, we gave you a quick overview of how to live stream. Now that you’re familiar with the gear needed for a streaming setup for beginners, let’s dive into the details of how to set up a live stream.
1. Connect your audio and video sources
This involves physically connecting the audio and video sources to your main live streaming setup (the PC or laptop). Connect these sources to your hardware encoder to feed the content into your livestream station or use a capture card if you have a software encoder.
2. Configure the encoder
If you’re using an external encoder, you’ll need to configure the device’s setting using an app or Web UI. For a software encoder, you’ll work internally.
You can leave the configuration setting to default as the software automatically adjusts to the streaming platform.
Ask you configure your encoder, keep these three points in mind:
The resolution or your video’s frame size needs to be at 1280 x720 resolution to start.
The bit rate or the rate at which data is uploaded should be set at 3000 Kbps.
Lastly, the frame rate or the number of images/frames displayed in a second needs to be 30
3. Connect to the streaming platform
With the audio and video set up with your livestream station, you’re now left with linking in your streaming platform into the picture.
Use the streaming key/name and streaming URL that your live streaming platform gives you and enter it into the encoder to complete your live streaming setup.
Doing so allows the streaming platform to identify your encoder. On the other hand, the encoder is able to understand where to send the audio and visual details.
4. Check your internet connection
Your internet connection is the elephant in the room when it comes to streaming. Unreliable internet connection equals slow streaming – something that can make you lose viewers fast.
To prevent lost views, start test your internet speed using a site like Speedtest.net. Here are a few other tips to make sure your internet connection is stable.
Upgrade your bandwidth or how much data you can upload to the highest available.
Ask any other family members, roommates, or colleagues share your space to stay offline during your stream.
Use your cell phone’s hotspot as a worst-case scenario backup.
Test your tech including audio and video quality.
5 important ideas to consider with upload speeds and streaming
What is upload speed?
Your upload speed is the speed at which your ISP lets you share content on the internet. It’s measured in millions of bits — or megabits — per second and it matters because a slow upload speed would mean spotty livestreams.
While there’s no answer to the perfect upload speed for a live stream, we have a few benchmarks to keep in mind:
3 Mbps for 480p
6 Mbps for 720p
13 Mbps for 1080p
Just remember, the higher your video quality is, the more upload speed you’ll need.
Your upload speed can also be impacted by four things.
Upload rate
This is the speed at which your internet can upload content. The higher it is, the better your upload speed.
Your internet service provider’s (ISP) bandwidth
To recap, bandwidth is the capacity of your internet to upload or download data. The larger the video content, the greater bandwidth required.
The content quality
High-quality and fast moving visuals can impact your upload speed.
Your streaming platform
Every platform has its recommendation. Here just few platform-specific suggestions to give you an idea:
Vimeo requires 10 Mbps or faster for live streams in 1080p.
5. Start streaming
With everything in place, click start streaming in your encoder and get the show running! Remember, it’s okay to be nervous with your first time going live. Add a few practice runs before the live data and you’ll be good to go.
With enough planning and a few live streaming sessions under your belt, you’ll start enjoying the process in no time.
To find out more about how Kennysoft STUDIOs can help you livestream your event, get in touch with one of the members of the team for a chat.
Whether you love it or hate it, Valentine’s Day is a consumer event, and data shows that in recent years, people aren’t just buying gifts for spouses and significant others—they’re shopping for themselves, their family and friends, their coworkers, and even their pets.
Valentine’s Day was all about heart-shaped candy and your middle school crush when we were younger. Fast forward to 2022, and February 14th is now a marketing holiday that reaches far and wide. It celebrates all forms of love and is far from a day limited to flowers and candy. For business owners, this shift means possibilities to sell products and services beyond roses and chocolates.
According to Rochester First, total Valentine’s Day spending for 2021 is projected to hit 21 billion, which breaks down to $164.76 per person expected to celebrate.
There’s no reason your business shouldn’t make the most of the holiday and all it has to offer. So, how can you stand out and reach the hearts of your customers this year? With video, of course!
Keeping this in mind, you can start planning a video-driven marketing plan focused on promoting sales, engaging customers, and most of all, LOVE. And we’re going to ensure you make the most of your video creation and communication this Valentine’s Day.
So, if you think your brand doesn’t align with Valentine’s Day shopping, it may be time to give your strategy a second look. Here are four perfect ways in creating that amazing valentine day campaign video for your brand.
1. Create Valentine’s Day Gift Guide Videos
Valentine’s Day is about gift-giving. And here goes an interesting fact: People don’t look for gift ideas for their partners only, but for their family, colleagues, friends, and pets too!
It gives you tons of content ideas to create Valentine’s Day videos for. Even if your product or service doesn’t look like a perfect gift for loved ones, you can still turn it to your advantage and offer it as a small token of appreciation.
Craft a video that consumers can use as a gift guide: Put together a list of gift ideas for kids, teachers, moms, bosses, cats, you name it. Or, be cheeky and showcase your own product as the perfect gift.
Testimonial Videos
Know what customers really love? Reviews from other customers that prove a product or service is the real deal. You already know that building trust is crucial to any marketing strategy. What better way to build trust than with video testimonials from actual customers?
It’s probably easier than you think to make a video testimonial. Simply interview a happy customer and ask them about their experience with your product or service. Don’t script it–let your customers speak from an honest and authentic place. Can’t get them in front of a camera? Display video clips and images of your team at work and use written testimonials, or quotes, as a text overlay. Testimonials are simple, effective and bound to be loved by your customers.
Community Involvement Video
Valentine’s Day is the perfect time to spread positive vibes by showing how your business gives back to the community. Does your business have a community service program or a Volunteer Day set aside for employees? Or maybe your company donates a percentage of certain proceeds to a good cause. These are all great stories you can share with your customer audience.
Record a video of your business giving back and highlight your employees, their passion and the great work they’re doing for the people, environment, etc. By doing so, you put faces and actions to your company’s name. Remember, the goal of your video is to focus on the community you serve–not your brand. Be authentic, and show your customers how much you love your community.
Behind The Scene Video
Show your customers how much “love” goes into the product or service you sell. You want to tell the deeper story behind your business. Create a behind-the-scenes video to give a tour of your company’s office, factory or studio. Provide an opportunity for your customers to peek inside and see how your products are made, or get to know the people who make them.
Going behind the scenes doesn’t have to be limited to a tour of your company’s office. Show off the creative or operational processes that fuel your business, or interview staff members to give insight into their expertise and personalities. If you have a company mission or a motto, a video is a great way to tell the inspirational story behind it. Who doesn’t love a story like that?
Run A Contest
Let your customers show their love for you this Valentine’s Day. Run a contest or open up a call for submissions asking your fans to create video content for you. Fan-sourced content makes for really great, relatable videos (and testimonials, mentioned above) that are perfect for sharing on social media.
Come up with a unique hashtag so your customers understand what type of video you want them to make. Ask them to create videos on sites like TikTok, Twitter or Instagram with your unique hashtag. You can even combine their videos to create a fully user-generated content (UGC) experience. These types of videos are great for capturing the customer’s perspective and sharing your product or service at the same time. Bonus: You might get a few excellent brand ambassadors in the process.
Final Thought
And now, with these Valentine’s Day campaign video ideas in your pocket, it’s time to create original videos for your audience.
Are you ready to get creative with your Valentine’s Day video ads? if yes! Reach out to us kennysoft STUDIOs and let’s get started
Photo credit: sujimoto Luxury Real Estate in Nigeria
As a real estate realtor have you for once ask yourself, how do i increase my sales? How do I even go about it? As a real estate realtor, you must have asked yourself this question at last once in your career, so today I will be discussing with you some practical ways you can use videos as a real estate realtor in your marketing activities.
So Why Is It Necessary For Real Estate Realtors To Use Videos In Their Marketing?
Video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re definitely a marketer, whether you realize it or not. Your job is selling, and selling means making people want to buy. (Hint: that’s exactly what marketing is about!)
Just so you know too for the record, in real estate sales, a video listing gets 40% more enquiries than a photo. For a local firm that wants to enter a highly competitive market, video production is a vital growth tool. Across the country the number of people using video websites to research homes has grown from 36% in the past year to 32%. Incorporated video in a digital campaign is a good way to increase leads generated.
Video marketing is powerful for real estate agents, but it’s still remarkably underutilized in the space. According to the 2021 Technology Survey from the National Association of REALTORS Research Group, 37% of respondents say they use video in their marketing, while 27% say they do not. The remaining 35% say that while they do not currently use video for marketing, they hope to in the near future.
For agents that are still putting off video marketing, now is the time to invest in high-quality content for each property you list. There’s still time to be a relatively early adopter in the space, and you can beat out competitors who are still lagging on the video trend.
Not quite convinced you need video? Here are just a few of the key benefits of video marketing for the real estate industry.
So, how exactly can you use video to stand out from the crowd? Keep reading to find out practical ways to you can use videos for real estate marketing and best five recommended videos you can create for your real estate agency.
How To Use Videos For Real Estate Marketing
Use video to show off your property.
Want beautiful aerial views of the property you’re listing? Want to document the awesome spiral staircase, the lovely furniture, or the wall accents? Pictures and text descriptions don’t even come close to video for these unique home features.
Think of it this way: video can work as a permanent open house for any property you’re trying to sell. Set up your decor, set the perfect lighting, make the space inviting and warm, and film it! You’ll capture the space as it should be captured, without having to worry about daily upkeep.
Plus, it gives remote buyers peace of mind that they’ve “toured” the property, even if they can’t come see it in person. They’ll feel more confident in their decision than they would without the video option.
Reach your customers digitally, where they spend their time.
Online browsing behavior is constantly changing. While people once went directly to local newspapers or magazines to search for listings in their neighborhood, now, they spend most of their time searching via Google, social media, recommended agency websites, and more—all online.
What does this mean for you? If you want to reach prospective buyers, you’ve got to use video. Besides video being the most engaged with type of content online, video is also being prioritized by digital algorithms. Social channels like Facebook and Instagram and search engines like Bing and Google have shared that they explicitly prioritize video content in feeds and results pages.
If you’re not using videos and your competition is, you’re going to lose out on digital audiences every time.
Start conversations with your customers directly.
The beauty of video is in the way it facilitates the understanding and communication of information. Video provides a personal touch for viewers exploring your properties, and you can use that personal touch to your advantage. In addition to the property videos, we’ve described above, you can also create videos that feature you in front of the camera.
You can answer common questions about the property, provide a brief overview of the purchase process and what buyers can expect, or even creating a custom video highlighting features you know a specific client will love. Going the extra mile with these videos will leave a great impression on your buyers.
To create a video like this, start by addressing some of the most common questions you receive. Use a video to talk about a property’s size, price, history, number of bedrooms—you name it. Then, upload the video to the channels where you’re most likely to reach your audience.
Where can I share my real estate video?
Add the video to your website, promote it on social media, and more.
Speaking of channels that help reach your audience, another great thing about video is that you can use it almost anywhere online to drive user interest. There are countless platforms and channels that support video content in 2021, and you can use any or all of them as you see fit. Here are a few of the most common options we’d recommend exploring.
Website
Use your real estate video anywhere and everywhere you can on your website—your homepage, your listings section, your “About Us” section, and more. Depending on the number of properties you’re working with, you might consider creating a video for each property (or focusing on a few that are your biggest drivers of purchase inquiries). You can also create more general videos that explain your company, introduce you as a real estate agent, or any other non-property video topics.
Social Media
Social media is non-negotiable for virtually every industry in 2021. When you have a finished video, consider posting it on Facebook, Twitter, LinkedIn, and any real estate forums or organizations you or your company are active in. Though shorter formats are usually optimal here, you can get away with posting a slightly longer video (like a full property walkthrough) if it provides informative value.
Email
Do you have a list of people who’ve shown interest in buying property? You likely have a segmented email database; tap into this database by sending regular video updates about new properties that hit the market or specific properties that might meet a recipient’s needs. Communicating directly to segmented lists is one of the highest revenue drivers for most companies with an online presence—and video takes the benefits to the next level.
SMS
SMS marketing is a tough nut to crack, but with impressive results, it’s becoming a must for B2C companies. Branded SMS messages boast open rates of over 82 percent—that’s an enormous opportunity to reach your potential customers directly and ensure that they get your message. Plus, with video, you’re more likely to catch their attention and engage them—a total win-win.
Provide a personal connection.
So often, buyers just don’t quite know what they’re looking for. They know they want to invest in their very own property, but have no idea what they can afford, what they want, or where they should begin looking. If that’s the case, a video that focuses on your qualifications as a real estate agent may be just the thing to win them over.
Here, your primary focus won’t be to sell a specific property, but instead, to introduce yourself and gain the trust of someone in need of your services. Use a brand video to introduce your agency or your approach as an agent. Besides providing some useful information about your qualifications and passions, it will also put a friendly face to what can sometimes be a difficult process.
So, What Kind Of Real Estate Videos Can I Use For My Video Marketing
Kickstart your real estate video marketing with these recommended videos
Real Estate Listing Videos
How-To’s and Tips
Go Live!
Video Testimonials
Neighborhood Guides
Live Q&A Videos
Neighborhood/Community Video
Listing. Videos
Get Creative!
360 Videos
Brand Promotion Videos
Team/Office Culture Videos
Market Updates
Interview Videos
Case Study/Review Videos
“About Me”/Explainer Videos
Highlight a specific listing and show off its best features. Take a video tour inside, show off the outside, use captivating aerial footage, and cover the number of bedrooms, bathrooms, acreage, amenities, and more.
Show off the best a particular neighborhood has to offer. Highlight attractions, restaurants, parks, schools, and other community favorites, plus a few of the best properties in town.
Introduce your agency to the world! Talk about your brand mission, your experience, why you do what you do, and more. This video could be what convinces a lead buyer to choose you over the competition.
Show off your agents’ know-how with an industry or agent question and answer session. Cover some of your most frequently asked questions and make sure your answers provide value and inform viewers on a topic they’re curious about.
One of the most important types of videos, a customer testimonial provides a strong, convincing review of your services directly from a past or current customer. They carry a lot of trust and credibility and can be the biggest motivators for leads who are close to making their purchase decision.
Conclusion
Real estate is one of the few industries ripe with video potential that just isn’t being harnessed. Whether you’re selling super mansions to the rich and famous, lands or even helping a small, local family buy their first two-bedroom home, video provides a wealth of value that just can’t be accomplished with images and text.
From indoor and outdoor home tours to expert tips and more, video can establish you as a leader in your field, leading to an influx in buyer leads and closed sales. So, what are you waiting for? But also, kind in mind that for a real estate video marketing to be effective it must be produced in the right manner and be properly promoted.
So, why not contact the professional let help you create that amazing real estate video that makes you outshine your competition and stand out from the crowd. Reach out to kennysoft STUDIOs lets help you today.
Are you looking for a piece of trustworthy statistical information about video marketing? then this is for you, The scope of marketing has changed in the past decades. From the conventional media to the newer, vibrant digital platforms, marketing has evolved significantly. With the need for a more engaging and memorable way of interacting with customers, videos have proved ideal to marketers.
In 2022, video marketing is one of the top dominating content strategies. Companies are not only driving the majority of their content through videos; they are also generating numerous business leads. While marketing videos can take many forms, they are cheap, easy to produce and do a great deal of advertising.
With video advertising being a great way of advertising, here are some mind-blowing video marketing statistics to look at.
If you think that video content is the future of marketing, then you are right. These statistics are proof that videos have the power to revolutionize your brand;
Video is likely to take up to 82% of the internet by 2021. According to a study by Cisco, videos will outdo majority of other forms of content marketing such as blogging, eBooks, email, and social media posts.
Before purchasing a product or service, 50% of internet users look for related videos. This means that having videos for your products is likely to earn you more customers than without.
Video content attracts more than 300% more traffic than the popular channels in content marketing. Also, it nurtures leads and boosts website traffic on a slashed budget.
Videos engage users longer on your website. According to a 2018 study by Forbes, the average internet user spends 88% more time on a website with videos. Users retain messages better when in video form than in written content.
In 2021, 89% of marketers say that video content gives them a good ROI. That figure is up from 78% in 2018. This increase in relevance among users shows why videos are gaining much-needed traction in the marketing industry.
Video content gives marketers 66% more qualified leads in a year. Also, video content increases brand awareness by 54%.
According to HubSpot, 97% of marketers say that video marketing helps users understand their brand better.
Social media integration has elevated businesses to new heights. With the increased relevance of social media platforms, more people consume social media content. Here are some social medial video marketing statistics to look at;
Youtube marketing statistics
It’s unquestionably that YouTube is among the most widely known search engine tools. Here are some YouTube video statistics you should be aware of;
About 1.5 billion people globally play more than 1 billion hours of YouTube videos every day. Having your brand videos on YouTube can help boost traffic
About 72% of people prefer YouTube videos to learn about products rather than reading text manuals
YouTube comes only second to Google when it comes to the most popular website
It’s easy to say that YouTube marketing is the best for “how-to” and other informative videos. These stats show that YouTube is a powerful marketing tool, and you can actually supplement it with additional tools to boost your content outreach.
Facebook video marketing statistics
Since its inception, Facebook has grown into a powerful marketing platform. With newer features such as the live video, group videos, and pin-featured videos, it is becoming a great deal to marketers.
An average of 8 billion videos are watched daily on Facebook. With over 2.5 billion users, Facebook is perhaps the most engaging marketing tool known
62% of users said that they develop interest after viewing a product on Facebook stories
These stats show that you can rely on Facebook for brand engagement and shares. It’s a favorite social media platform with great user experience.
Instagram
Instagram has over 1 billion users, with 63% of them logging it every day. It is a highly popular social media platform, especially among the youth and millennials. If your target market lies in this population, Instagram can be an excellent platform for you. Here are some essential Instagram video marketing statistics for your business;
By being easily skimmable and visually intuitive, Instagram marketing be effective due to its vast popularity.
Other social media video statistics
While Facebook and YouTube are the giant platforms when it comes to video marketing, other channels still make a huge impact. Here are some stats from other popular social media platforms that you should look at;
Are you wondering whether now is the right time for video content marketing? Worry less, because you have factual proof that video marketing is all you need to do.
There is increased demand for video content
The preference for video content is on the rise. While it’s understandable that video content was initially limited to entertainment, a study shows that 54% of respondents want more video content from their preferred brands.
If you are still tied between producing more videos and writing content, the former is what you need to do. The majority of industry influencers are proactively creating video content to market brands, and so should you. Video is the way to go if you want more of your audience’s attention.
Video marketing is a very powerful tool
87% of marketing professionals are using videos to reach out to their audience. This is contributed by the increase in demand for video content. Many marketing professionals are putting more trust in video content because it increases user engagement and improves brand trust. With video content being an integral part of digital marketing, more and more brands are adopting it.
Video marketing has a great ROI
All that marketers want is a good return on investment, and 89% of video marketers are okay with that. Furthermore, 87% of marketers said that it increases website traffic, with more than 80% saying that it has helped increase sales. 91% of respondents said that video marketing on social media had a good ROI. Among the interviewed brands, 93% got a new customer from social media marketing.
Videos are gaining popularity
The time users spend viewing videos online is increasing. From 2016 to 2019, there has been a 59% increase in the average time spent weekly on watching online videos. Audiences under the age of 36 spend a considerably more extended period watching videos than their elder counterparts.
Videos have an increasing role in internet traffic
With videos’ growing popularity, its share in internet traffic is on the rise. By 2022, 82% of all global traffic will come from video streaming. Traffic from live videos will grow 15-fold from 2017 to 2022.
The bottom line
The above 2021 video marketing statistics should be an eye-opener to your marketing endeavors. They equip you with the necessary insights and morale to pursue video content as a means of selling out your business.
Whatever business you are engaging in, consider Facebook, Instagram, and YouTube videos. They will not only generate more traffic but also nurture leads and set your business afar from competition.
Video marketing can be an overwhelming concept for small businesses and startups. It will require a considerable investment, but will it be worth it? Some business owners might think that video marketing is exclusive to established businesses, but this is not true. In fact, small businesses stand to benefit the most from this type of marketing content.
The Benefits of Video Marketing
Video marketing has always been an effective way to target a specific audience. It started at the dawn of television, and it still is an excellent way to market your business in today’s digital world. Videos in digital ads today are more relevant and catchier, and they can help boost your business in the following ways:
Better Way to Acquire Information
People today have shorter attention spans and less patience than previous generations. They grew up in a time of instant gratification. If choosing between reading an article that will take at least ten minutes or watching a two-minute video about a product, most people will choose the video. That is how effective and impactful videos are.
Visual Support
Your videos can act as additional visual support for your existing marketing materials. You can start working with your current materials and create engaging video content that will capture your audience’s attention while strengthening your brand awareness.
Encourage Conversion and Boost Your Sales
Since videos are highly engaging content, they can help boost your sales. Companies that add product videos to their landing pages can increase their conversions by up to 80 percent. Videos are powerful marketing tools. When done right, they can grow your sales.
Help Promote Trust
The best thing about videos is how they communicate emotions so effectively. Successfully creating an emotional bond with your target audience is one of the key factors in earning their trust. Trust is never easy to get or instill in your potential customers, but it can create wonders for your brand once you have it.
If you make video materials for your brand, you can try shooting interviews, testimonials, and behind-the-scenes videos to make your brand more real and relatable. These are also effective ways to showcase the positive thoughts that current customers or employees think about your brand or company. Having real people talk about an organization, a product, or a service, makes it more authentic and attractive.
You can also make engaging content to educate or wow your viewers. Seeing how a product works, for example, will give them a clearer understanding of what it does, and it will help inform their decision to buy.
Not Everyone Is Doing It
Video marketing is a highly effective marketing tool, but not everyone is using it yet. Utilize this to your advantage, and be one of the firsts in your industry to create video content. Let this be your edge over your competitors.
Shareable With Extensive Reach
Another great thing about video content is how easy it is to share them with other people. You can upload them on your social media platforms, and once it captures people’s attention, your network will do the sharing for you. As a result, you will have better chances of reaching different audiences without relying on paid ads. Moreover, videos give you better access to mobile viewers, who comprise the majority of online users today.
Conclusion
When companies and brands want to make big names for themselves, they make viral video ads. That is how powerful, fast, and massive video marketing’s reach and impact are. With the right strategy and team, you can bring your small business to the next level using quality video materials.
Do you need professional video marketing services ? We can help you in various ways, from video production and editing to strategy creation and development. Contact us today to learn how we can help you.
Animation is more than just the cartoons and films. Today animation has evolved so brilliantly that it can influence the return on investment of businesses.
Few of us have to consciously remind ourselves that animation today is more than mere entertainment. We were probably introduced to animation in its nascent stage and somehow have forgotten that those very things are actually serious stuff today. Business tools to boost your marketing and branding.
In case you’re one of them, this article is a great way to catch up on where animation is as of today. What are the types and why businesses across industries are employing them to their advantage?
Animation today
What started as multiple hand-drawn frames were replaced by the computer revolution making it less tedious and time-consuming. It wasn’t until later that CGI totally changed animation as we know it. With technology, animation is come to be known as an “intricate relationship between artwork and technology.” Its reach made endless penetrating every industry possible. We now have advanced to a stage making possible architectural visualizations and virtual tours, mechanical designs that cut development costs and educational tools for health care and learning.
The different types of animation
There are genres of animation that can be used by businesses based on factors like reach, audience profile, concept and medium. Although listed in order of their evolvement, they also exist as standalone preferences today.
Traditional animation – Sequential hand-sketches screened quickly to create an illusion of movement, are used by ad agencies today to test commercials before production.
2D animation – This is very similar to traditional animation but uses computerized software to simulate a 2-dimensional motion.
3D computer animation (CGI)– A more realistic, 3-dimensional look that is created with computer generated images to create an animation.
Motion graphics – These are often used for multimedia projects, where texts or images are creatively given the illusion of motion. Example: animated logos, movie opening titles.
Stop motion – Photographs of objects taken in sequential different positions, that when played create an illusion of movement.
Benefits of using animation for your business
Quick message delivery
You getting time to read this is great! But, it’s rare. That’s the world we’re living in. Animation in the form of stop motion or micro-videos are a great way to deal with the instant-demand these days. These six-second videos can be used to highlight unique selling features of a new product, app or service. There is no better way to explain complex features than with visuals that keep the technicalities at bay. Animation can bring life to the product and keep audiences engaged with simple and personalized visuals for better conceptualization.
Educate while you entertain
In a high-stress world, there is a universal craving for information in its most simple form. When this can be presented in the form of entertainment, then you’ve got the crowd all ears. Animations allow for easy processing of information without having to deal with the technical jargon and strain their minds. With social media trending, news spreads like wild fire. The interactive nature of social media has its advantages when it comes to micro-videos or campaigns. Remember, visitors to social media are all in for entertainment and these videos are just ideal.
Transfer the emotion
Animation is a great way to emotionally connect with your audience. Almost everyone is fascinated by a make-believe world that’s a factor that easily keeps viewers engaged. These animated videos can be commercials or campaigns that drive the point straight home even in the absence of text and dialogues. That’s the beauty of animation. The feeling of ‘being sold to’ is the last thing viewers experience when visually engaged with an animated image or object. Say, employing a friendly faced mascot to run your campaigns which can definitely boost brand awareness and promotion.
Show off your personality
So what’s so unique about your business? The benefits of signing up for your services? Who are your clients?
These are some of the questions that are often thrown at businesses. When first impressions matter the most, businesses are always in a tussle to deliver their stories in a nutshell considering optimization on prospective clients’ allotted time. With animation, there is a lot of scope to show your personality. Perceptions, ideas and concepts are portrayed when words may fail.
Influence buying decisions
Animation videos or mascots certainly are one of the strongest influencers in a consumer’s purchase decision due to the power of association. A simple example we all can relate to is ‘Cornelious’, the Corn Flakes Rooster. A simple concept of waking up to cornflakes and why it would make an ideal breakfast. These are all a boost to not just branding but assist consumers to convert. Needless to say, a familiar brand gets preference in terms of choice. The more viewers are exposed to these ads the better the promotion. The greatest strength of animation is its self-sufficiency when it comes to text or language; the universal language spoken by this creative advertising tool speaks volumes.
Boost search rankings
Videos and images are the life of any page. Animations are all the more fun, increasing time on page and giving engagement a boost. The resulting improvement in analytics signals search engines of users finding website content relevant and these positives ultimately have an impact on search rankings.
Easy share
Animations are fun. They have an element of surprise that make users want to share with their friends or group. The likes and shares on these videos facilitate a long lasting impression and identity. While these are embedded on video platforms and showcased on business websites, they could be search optimized and bring in additional traffic from video platforms like YouTube, vimeo and other social media platforms.
Animation is all about creativity. There is no limit. Guaranteed is a branding boost but not just that, you’re headed to win a lot of hearts and have a whole lot of eyes glued.
Conclusion
The importance of animation in business promotions cannot be over emphasize in today’s business world, it’s either you evolve and follow the trend or your competitors will kick you out of business. So why not contact kennysoft STUDIOs lets help you engage new audience, grow brand visibility online, improve social engagement and enhance conversion rates through video marketing.
The world is evolving so is marketing, the way we use to market our product and services have change a lot, now things are done a little different then it uses to be; products and services are now sold in an appetizing way using motion graphics to support its customer’s appeal. These was not possible some few years ago, now with the help of video you can create any imaginable reality for your customers to believe.
Humans And Visuals
It’s well known that humans are visual begins, as far back as the early cave days Some of the earliest evidence of stories comes from the cave drawings in Lascaux and Chavaux, France. The drawings, which date as far back as 30,000 years ago, depict animals, humans, and other objects. Some of them appear to represent visual stories. It is human nature to stories using visuals, The creators of those ancient cave drawings may not have had a marketing strategy in mind … but there’s a reason that visual communication has stuck around for millennia and can be found in practically every culture. We are hard-wired to process visual information both accurately and quickly.
So, Why Is Video Marketing Important?
For decades, many companies have embraced the written word as a way of giving their readers a “hook,” especially in the wake of Bill Gates’s 1996 monumental essay “Content Is King.” In today’s fast-paced, digital-centric era, however, it’s time to rely on visual content — specifically, video communication.
How The Human Brain Process Visual Content
According to E-Learning and the Science of Instruction by Dr. Ruth Colvin Clark and Dr. Richard E. Mayer, when compared with text alone, text that is combined with images improves comprehension by as much as 89%. That’s probably why video communication is shown to significantly improve our understanding when information is being shared.
What Does This Means For Your Business?
According to the study, adding videos to presentations helps improve audience attention and influence action. Video contents facilitates the absorption of data, helping illustrate information that might require further elaboration. This creates a more informative and palatable reading experience.
Posts with visuals especially videos produce a 650% higher engagement rate than text-based posts. According to the Adobe Digital Index Social Intelligence Report, content paired with visuals yielded a 650% higher engagement rate than standard text posts
Image credit VAN YORK AGENCY
The right video really can make a difference. In fact, 40.2% of marketers say that original, custom visual content such as video and infographics perform best, compared to just 12.5% saying stock photography is best, according to Venngage. When planning your visual communication, always consider custom video content that’s tailored to your message, your tone, and your brand.
No matter what industry you’re in, knowing the basics of video marketing can facilitate and elevate your message. Remember, your audiences are hard-wired to understand videos more quickly and effectively than text.
Video Marketing Can Help When You:
Have a lot of data
Want to tell a complex story
Need to capture someone’s attention
No matter what you’re saying, it’s important to consider how your audience will best understand your message. If you recently conducted a survey but your readers aren’t statisticians, how can video communication help make sense of your data? If the emotional weight of your subject matter has the potential to disengage your audience, how can video communication strike the right tone? Asking questions like these at every turn will help determine when visual content is the right answer.
59% Of Senior Executives Prefer Video Over Text When Both Are Available.
A 2010 Forbes Insights study, in association with Google, surveyed 306 executives, and found that 59% of the participants opted for video content when the information was available in both video and text form.
Image credit VAN YORK AGENCY
A Forbes Insights survey found that individuals prefer more convenient means of absorbing information. Videos, from animated explainer videos to 3D virtual modeling, are increasingly permeating social media as much as they are finding their way into the C-Suite. In fact, organizations in professional services, communications and technology were among a small group of industries that published over 300 videos in 2018. Using videos to educate or influence an audience is one of the most effective means of communication today, and can significantly enhance your storytelling strategy – in both the boardroom and the newsfeed
Some Applications Of Video Marketing
Video marketing can be applied across diverse media, industries, and topics. Some formats include (but aren’t limited to):
INFOGRAPHICS
Infographics tell a story using facts, data, and visuals. They work in both digital and print formats and are a great tool for presenting a clear data- or fact-based message.
ANNUAL & FINANCIAL REPORTS
Annual reports don’t have to be hefty tomes. By following the basics of visual communication and incorporating data viz and iconography, these reports can take on new life and capture interest and readership.
MOTION GRAPHICS
Motion graphics — most often at 90 seconds or less — deliver dynamic stories. These are a great outlet for explaining information, promoting products, or describing a situation. They rely on a multisensory approach to capture an emotional response in the viewer.
INTERACTIVE CONTENT
Interactive content creates a hands-on approach to learning. Whether it’s a full-size microsite or a compact widget, an interactive experience can deliver complex or substantial amounts of information in personalized, easily digestible formats.
BRAND IDENTITY
Maintaining the integrity of your brand is a must. Establishing a clear visual brand identity will ensure that every piece of visual content you produce upholds your company’s values and goals while reaching a defined audience.
AUGMENTED & VIRTUAL REALITY
AR and VR provide opportunities to dig deeper than what’s on the surface. Whether that’s by providing additional data or creating a new universe to showcase your brand, these cutting-edge platforms create an embodied visual experience that communicates the heart of any message.
VISUAL COMMUNICATION CAMPAIGNS
Any individual piece of collateral is a drop in the marketing bucket. With a campaign approach, you can use a variety of visual communication across channels to tell a larger story, whether you’re building brand recognition, sharing information, or launching a product.
The Creative Process: Making A Piece Of Great Video Marketing Content
Understanding the importance and implications of video content is one thing … but creating it is another. Here are three tenets to keep in mind as you work to develop visuals that excel.
COMMUNICATION
Creating pieces that communicate visually requires clear communication throughout the entire process: between content writers and designers, between your marketing team and your design team, and more. If you’re working with a visual communication agency, make sure that they ask at least some basic questions about your goals and target audience. These considerations should be communicated to the entire creative team and should drive the entire production process.
REVISION
Even when you talk about your goals, it’s pretty rare that things will turn out perfectly on the first go. Working with a creative team is a collaborative process, so be clear about the changes you’d like to see and what your reasoning is for those changes. An experienced team of video communicators will be able to make smart recommendations for revisions that address your concerns while keeping your goals in clear view.
PARTNERSHIP
In creating custom content — be it an icon or a visual language — it’s important that you put your best foot forward. Working with a video marketing agency who can guide you toward the end result that’s best for your unique situation and goals will help your visual communication stand out in all the right ways.
Visual communication is a rich part of our history and evolution. It comes to us naturally, so we find it more compelling and easier to understand than text. All of this makes it a powerful tool that marketers can’t afford to ignore.
Just remember one thing if you’re looking to incorporate more visual communication content into your next marketing campaign: focus on quality. In a world where high-quality videos are everywhere, stock imagery won’t be enough to keep your audiences’ attention. So, partner with a video marketing agency to determine the right visual strategy for your brand.
Have you ever wondered how popular videos from your favorite social media video creators like mark angel comedy, Mr. macaroni, basket mouth and a whole lot more go viral? Or you are even wondering how do I even start to make my video go viral in this digital age where video content is king, all I can tell you is welcome on board; you are on the right flight to finding all the answers you need to make your video go viral on any digital platform you can mention be it Facebook, YouTube or even Instagram we have all the answers to make your next video go viral.
So, let’s begin our journey to finding the answer to all your questions on how do I make my video go viral.
For starters, what is a viral video? A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube, Facebook, Instagram as well as social media and email.
According to recent statistics by SEMrush500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Not just that YouTube Growth Trend Statistics In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In May 2019, there were 500 minutes of YouTube videos uploaded every minute.
What about Facebook? According to editor’s choice Facebook Video Statistics (Editor’s Choice) More than 4 billion video views take place on Facebook every day. 500 million viewers watch 100 million hours of video content on Facebook daily. 65% of all Facebook video views come from mobile users.
A recent statistic shows that 5 million videos were posted within 24 hours of the launch of Instagram Video. 50% of business Instagram accounts have posted an Instagram Story. 5.2 million users watched branded Instagram videos during Q1 2017.
Now you understand how huge video contents are in this digital age, so what are the practical ways to make your next video go viral?
Here are 7 practical ways to make your next social media video go viral:
Do some research first
Write compelling and informative titles
Use the Correct Tags and Hashtags.
Make Videos on Trending Topics.
Consider your timing.
Keep it short.
Stay engaged.
Below we’ll go into detail on each of these tactics for making your next video go viral on any platform be it YouTube, Facebook or even Instagram.
Do Some Research First
Don’t just post a video on any video sharing platform be it YouTube, Facebook or Instagram, creating videos on non-relevant topics will make it extremely difficult for you to succeed.
It’s important for you to study your niche. So, what do I mean by this? What I meant is study the kind of videos you want to create, ask yourself what kind of videos I may be comfortable in creating? be it comedy videos, cooking videos, or even motivational videos. This will help you uncover the popular subjects in your niche.
Write Compelling and Informative Titles
Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”
The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”
The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.
In terms of specifics, an oft-cited study from Tubular Insights notes that YouTube video titles should stick between 41 and 70 characters. Meanwhile, tools such as CoSchedule’s headline analyser recommends 55 characters for an engaging headline.
Use the Correct Tags and Hashtags.
Using the right video tags can help you get a sharp edge over your competition. Many video content creators are not using this strategy. This is why they are having a tough time with getting a significant number of views for their videos
Make Videos on Trending Topics.
Trending topics will give your videos more exposure. Your targeted audience will always make an earnest effort to keep abreast of the latest news. They want to know more about the subjects and topics that interest them.
Consider Your Timing.
If your goal is to go viral, you’ll probably want to post your content on a weekday. Some people recommend posting early in the week, too, so that you have as many days before the weekend as possible when you have a captive audience.
The reasoning behind this distinction is that many people are digesting content at work, on lunch breaks, or when they are otherwise browsing the Internet during the workweek. While you can still definitely go viral on the weekend, there may be fewer people looking for content at any given time. Additionally, you’ll want to avoid posting on holidays (unless your content is relevant to the holiday).
Keep It Short.
In the digital age, attention spans are shorter than ever. What does that mean for your content? Nobody (okay, almost nobody) wants to watch a ten-minute video unless it provides really clear value to them. Content that is most likely to go viral tends to be shorter in nature, ranging from a few seconds to a few minutes at most.
Stay Engaged
Finally, when you hit the “post” button, your job isn’t over! For one thing, you’ll want to keep monitoring the engagement and potentially interact with your audience if you start to gain traction. If your content is successful, you’ll also need media outlets to have a way to contact you to continue to fuel your success.
On the other hand, if your content isn’t successful, treat it as a case study and adjust for future content. Note any trends in engagement, what worked and what didn’t work, and any flukes that may have affected your content. Then, use that information to optimize your approach next time you have great content.
With these tips in mind, you’ll have the best shot at getting your content to go viral. May the odds be ever in your favour!
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