Are you thinking on ways on how to create marketing videos that are appealing to children?
Creating marketing videos that are engaging and appealing to children can be extremely difficult. After all, kids are a very difficult audience to please. However, by understanding some of the key elements to creating attractive marketing videos aimed at children, you can make sure that your video message sticks in the minds of its youthful viewers.
For marketers, it is essential to understand the psychology of children when creating videos in order to develop content that is effective and appealing. This article aims to explore the 7 best ways on how to create video marketing that will appeal to children.
Ways On How To Create Marketing Videos That Are Appealing To Children
- Focus on Storytelling: Storytelling is the key to captivating a child’s attention when it comes to video marketing. Marketers should create video content with stories that will evoke emotion from the child viewer and draw their attention to the presented product. A well-told story should have characters, plot points and a resolution. Additionally, the story should incorporate humor to engage the child’s attention, while also intertwined with the values and messaging that the brand is looking to communicate. Using stories to draw in children viewers will provide them with an opportunity to remember and identify with the presented product.
- Utilizing Educational Content: One effective way to create video marketing content that appeals to children is to create video content that is educational in nature. Educational videos can be used to provide children with the necessary information and skills to further develop their interests and hobbies. Children are very curious by nature and enjoy learning as much as possible, so it is very important for marketers to take advantage of this fact and use educational content to keep their attention. Additionally, it is important to use language that is simple and concise, so the message of the video can be understood easily.
- Keep it short: Another key to creating child-friendly marketing videos is to keep the length short. Studies show that the average child’s attention span lasts for about two minutes. Any video that runs longer than two minutes runs the risk of losing the viewer’s attention. When creating a marketing video for children, try to keep the length to a maximum of two minutes. In addition to creating a short, simple message, it’s also important to add elements that make the video entertaining and engaging. One way to do this is through the use of storytelling and characters. While this isn’t always necessary for marketing videos geared toward adults, it can be a great way to make videos that are appealing to children.
- Include Visual Stimulation Children crave stimulation, especially visual stimulation. When creating a marketing video that will capture the attention of children, make sure it is visually captivating. Ensure that the graphics are bright and colorful, the animation is smooth and eye-catching, and the sound effects add to the overall appeal of the video. Videos that feature motion graphics, 3D animation, or stop motion will all be sure to captivate younger viewers.
- Take Advantage of Social Media: Once you have created your awesome video, the next step is to get the word out. Leveraging social media is a great way to do this. Be sure to create a target-specific campaign and use popular platforms such as YouTube, Instagram, and Snapchat where kids already spend their time. Be sure to come up with creative ways to increase visibility. Run contests, collaborate with influencers, and use the power of viral sharing. Remember, having an up-to-date website is important too. Include a link within the video so viewers can easily land on the right page.
- Test Your Video with Kids: Before launching a video, marketing campaign aimed at children, it’s a good idea to test it out with the actual audience it’s intended for. Have them watch the video and provide you with honest feedback. This will give you a better sense of what works and what doesn’t with your target audience.
- Use Characters Using characters in video marketing content will be an effective way to draw the child’s focus towards the video. Utilizing recognizable figures such as cartoon characters that children may be familiar with will be key to making the video more engaging. It is important that the characters be appropriate for the target audience and present a message that is relatable to the child viewers. Additionally, by involving characters in the video marketers should be sure to use them in a way that accurately reflects the company’s values and messaging. Overall, video marketing that is effective and appealing to children should incorporate storytelling, educational content, fun visuals, short videos and characters. Marketers must understand the psychology of children in order to create content that is engaging and effective
Some of the companies that has master the art of creating videos that are appealing to children in their marketing in Nigeria
Indomie Nigeria: Indomie Nigeria created a Pidgin TV commercial named Mama Do Good and theme the campaign, “Mum like no other, Noodles like no other”, highlighting the bond between mother and child.
You can watch it here:
FrieslandCampina WAMCO: another company that has done so well with understanding how to create marketing videos that are appealing to children is peak milk. they have done so well in creating a lot of fun contents for their various campaigns over the years and one of which is highlighted below
You can watch here:
Conclusion: Creating a marketing video that effectively appeals to children is no easy task, but with the right approach, it’s more than possible. By following the five best practices outlined above—keeping it short and sweet, making the content relevant and engaging, including visual stimulation, making use of social media, and testing your video with kids—you can produce a video that kids will find engaging and entertaining. Best of luck!