Benefits of using videos for trainings videos has become an essential part of the training process in today’s modern world.

In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry.

And not just when it comes to recruitment. Internal training is also great for retaining staff members.

According to LinkedIn’s Workforce Learning Report, a HUGE 93% of employees said they would stay at a company longer if it invested in their career.

When it comes to the practicalities of internal training, video is a phenomenal tool. Training videos are one of the most effective ways to develop your team, both in terms of cost and engagement

They are an effective way to teach and engage learners, and can provide a variety of benefits that traditional classroom training cannot.

Video-based training has become increasingly popular in both educational and corporate settings. From onboarding new employees to teaching students in the classroom, video is proving to be an effective way to engage and educate learners.

Here are 10 benefits of using videos for training:

Improved Retention: Studies have shown that learners retain more information when it’s presented in a visual format. Videos can be used to break down complex concepts into simpler, more manageable chunks that are easier to absorb and remember.

Increased Accessibility: Videos can be viewed on any device, making them ideal for remote or on-the-go learners. This can be especially beneficial for learners in remote locations who may not have access to traditional resources.

Video is engaging

Ever caught yourself watching a video you had not actually intended to watch?

I think we all know the answer. 😉

Because that’s the real power of video; it captures our attention and holds it in a way that other media cannot.

So, what exactly makes video-based training so engaging?

Changing up the visuals

Shifting the camera angle

Adding graphics and text overlays

Including talking-heads

Using visual cues to direct the eye

Using sounds to support the visuals

It is well known that the human brain processes visual content 60,000 times faster than text, but it’s the combination of images, sounds, and movement that creates an immersive learning experience that draws people in and keeps them interested.

Better engagement

When it comes to internal training, it’s really important that your team are fully engaging with the content and are able to apply what they’ve learnt to their role later on.

According to our State of Video Marketing 2022 report, when it comes to learning about a product or service, most people prefer to watch videos.

Only 11% of people said they’d prefer to read text and just 3% of people would rather attend a webinar, but an impressive 73% said that, when it comes to learning material, they would choose to watch a video.

Here’s a training video we created for one of our clients, Nikwax:

This fun, animated video was designed to help sales staff understand the product more and increase sales.

Reduced Costs: Video-based training eliminates travel and production costs associated with traditional training methods such as workshops and seminars.

Improved understanding: Videos can provide a better understanding of complex concepts and processes, as they can demonstrate how things work in real-time. This can be especially helpful for learners who learn better through visual aids.

Video allows students to learn at their own pace

The pandemic has changed the way we work, and also the way we learn.

And this is true for both:

People prefer to work and learn at their own pace.

In fact, individual pace of learning is the biggest motivator for people to learn.

Here are 3 reasons why:

1️⃣      Students want to control the amount of information they are taking in.
2️⃣       Students want to be able to apply their learning to their own lives.
3️⃣    Students want to learn in a way that makes sense to them at a particular time.

This all leads to new learning formats, such as e-learning, microlearning, on-the-job learning, and the like.

And what better form for this flexible way of learning than video?

Video-based learning feels most natural

Because video appeals to more senses, its consumption feels very natural.

The very core of the medium makes it interactive on a human level – it’s a perfect format for telling stories, building emotional connections and conveying different types of messages.

It also makes it easy to humanize the content by using an instructor who is able to communicate with viewers through words and also through non-verbal cues, such as winks, head nods, and other common gestures that are typical for real-life communication.

Video-based training is accessible

Did you know that about 15% of the world’s population has some form of disability?

That being said, video is one of the most accessible mediums out there:

It removes physical barriers to access
It’s easy to translate and localize
It works with assistive technologies
It can be viewed many times

Greater accessibility: Videos can be accessed from anywhere, anytime. This makes them an ideal tool for distance learning and for learners who have difficulty attending regular classes.

Conclusion: And all this leads us to the last benefit of video-based training: people simply prefer video.

They find it engaging, easy to consume, and more entertaining than other formats. It enhances social interaction and is more likely to be shared and talked about.

Plus, its rich, fast-paced nature feels more enjoyable than any other medium at the time.

And needless to say, it’s always worth considering students’ preferences. 😊

10 Benefits Of Using Videos For Trainings

Videos have become an essential part of the training process in today’s modern world.