In the fast-paced digital landscape of today, video has emerged as a powerful tool for businesses to engage and connect with their target audience. With its ability to convey information, evoke emotions, and tell compelling stories, video has become a staple in modern marketing strategies.
However, like any tool, the effectiveness of video marketing depends on how it’s wielded. To ensure that your video marketing efforts yield positive results, here are five crucial do’s and don’ts to consider so, seat relax and enjoy the article.
According to a recent research by Brand Hause Video is one of the most viewed content forms online. Approximately 75% of internet users watch video at least once a week.
Video are being viewed on hosting sites like YouTube, on social media, and on company websites. If you don’t have video as part of your marketing plan, then it’s time to consider it if you want to be successful in today marketing world.
If you’re new to video or have been producing video content for a while without great results, you need to understand what you should be doing and what you shouldn’t. just as a reminder When creating video keeps these points, I will be sharing with you in mind to make your video marketing a success.
Here are 5 Do’s And Don’ts Of Using Video For Marketing
Do’s:
1. Do Create High-Quality Content: Invest in creating videos that are visually appealing, well-edited, and have clear audio. High-quality production values not only reflect positively on your brand but also enhance viewer engagement. Whether you’re producing how-to guides, product demonstrations, or brand stories, ensuring a professional and polished look will establish credibility and trust.
2. Do Tailor Content to Your Audience: Understanding your target audience is paramount in video marketing. Craft content that speaks directly to the interests, preferences, and pain points of your viewers. This might involve conducting market research to uncover what resonates most with your audience and tailoring your video’s messaging accordingly.
3. Have A Strategy: The first step in adding video content to your marketing promotions is to make a plan. You need a strategy in place that outlines:
How videos will be planned, produced, and promoted
Your video marketing goals and a timeline for achieving those goals
Your video marketing budget
Who your target audience is?
How you will analyze results
If you just make videos for the sake of it, you will not get good results. Formulating a strategy makes your chances of video marketing success much higher. It also sets up a framework to effectively analyze each video you share. This allows you to make changes and improve as you go.
4. Do Tell Compelling Stories: Humans are wired to respond to narratives. Use storytelling techniques to create a compelling arc for your videos. Whether you’re sharing customer success stories, showcasing behind-the-scenes glimpses of your company, or narrating the journey of your products, weaving a story can captivate your audience and leave a lasting impact.
5. Do Include a Strong Call to Action (CTA): Every video should have a clear and compelling call to action. Whether it’s encouraging viewers to visit your website, subscribe to your channel, make a purchase, or share the video, a well-crafted CTA guides your audience towards the desired next steps.
Bonus: Use Video SEO: SEO techniques for video are mainly based on the algorithms used by YouTube. YouTube is the second largest search engine after its owner Google. To have your videos found, it is therefore important to implement SEO tactics just like with web content. These tactics will help your videos rank for queries on both YouTube and on Google’s video section of SERP.
Use keyword research tactics to help with content generation. Include your keyword in your title and throughout the video. Including a transcript in the description is an additional way to feature your keyword. Be sure to also use tags and include your keyword in the description copy whether using transcripts or not.
Don’ts:
1. Don’t Neglect Mobile Optimization: With the increasing use of mobile devices, it’s crucial that your videos are optimized for mobile viewing. Ensure that your content is responsive and looks good on both small and large screens.
2. Don’t Overlook SEO: Video SEO is just as important as written content SEO. Use relevant keywords in video titles, descriptions, and tags to improve discoverability. A well-optimized video is more likely to appear in search results and attract organic views.
3. Don’t: Overly Rely On Sound: Over 80% of videos are viewed without sound. Therefore, create video that isn’t dependent on sound to get your message across.
Even if the narrative adds to the video, make sure it makes sense and is appealing without sound. Use captions on your videos.
Also, try to focus on telling a story through your video footage, using infographics and images with annotations if appropriate.
4. Don’t: Focus On Only One Platform: Don’t only upload videos to your website or only use YouTube to host them. There are a range of platforms to promote your video on so try all of them to see which work best for you.
Host your videos on YouTube and Vimeo to get the most exposure. Then embed the video from one of these sites on your website instead of uploading in directly.
Video files are large and can slow down your website speed if uploading directly to the server. This is especially true if you plan to include lots of video on your website. Embed from YouTube or Vimeo to avoid this problem.
As mentioned above, also share on social media to get increased reach. Consider the audience on each platform before posting. You may need to edit your content for each platform’s specifications and audience.
5. Don’t Ignore Analytics: Analytics provide invaluable insights into the performance of your videos. Pay attention to metrics like view count, watch time, engagement rate, and click-through rates. Analyzing these data points can help you refine your video strategy over time.
Bonus. Don’t Neglect Consistency: Consistency is key in building a strong brand presence through video marketing. Establish a consistent style, tone, and posting schedule. This helps create a cohesive and recognizable brand identity that resonates with your audience.
Final thought
video marketing holds immense potential for businesses looking to connect with their target audience in meaningful ways. By adhering to these do’s and avoiding the don’ts, you can harness the power of video to effectively convey your brand message, foster engagement, and drive desired actions from your viewers. Remember, successful video marketing is a continuous journey of learning and adaptation, so be open to experimenting and refining your approach as you go along.
