Creating an effective social media videos that go viral is a challenging task. Viral videos are those that capture the attention of millions of people and spread rapidly across various platforms. To create a video that goes viral, you need to keep in mind some essential tips. Creating a social media video is the ultimate goal for many content creators, influencers, and businesses. However, there is no magic formula that guarantees success. There are various social media platforms videos can go viral; we have Tiktok, Instagram, Facebook ,etc.
Keep reading for a breakdown of what going viral means and how to go viral.
What does going viral mean?
‘How to go viral’ is a very different thing in 2023 than it was around the birth of social media. Back in the mid-2000s, a viral video was usually something goofy and random on YouTube – there are countless millennials who can recite a bunch of off-the-wall llama cartoons by heart.
Today, going viral usually means a video – sometimes a picture or story – spreading across the internet. Nine times out of ten, it does so via social media platforms. Viral content can be relatable, taboo, myth-busting, or just downright weird; if it connects with people and gets them to spread it, it stands a chance of going viral.
How many views do you need to go viral?
There’s no strict definition for how many views you need to go viral. However, most people – and social media platforms – would define going viral as achieving more than five million views on one video within a week.
Other interpretations are less… scary. Some define going viral as: every time someone views or engages with your content, they share it and get at least one other person to do the same. On average. Still, these are massive goals. How do you make it happen? Searching for viral content.
How do you make a post go viral?
There’s not one watertight method for going viral. Some of the biggest hits are just pure luck, while others are carefully crafted. Social media has revolutionized the way we communicate and consume content. With the rise of video content, it has become easier than ever to create and share viral videos on social media platforms. Here are some tips on how to create social media videos that have the potential to go viral:
7 Effective ways to create social media videos that goes viral
- Keep it Short and Sweet: Attention spans are short, and people are more likely to engage with short, snappy videos. Try to keep your videos under 60 seconds.
- Start with a Hook: The first few seconds of your video are critical. Make sure to grab your viewer’s attention right away with a compelling hook or story.
- Focus on Quality: A high-quality video will help your content stand out in a sea of low-quality content. Invest in good equipment and take the time to edit your videos carefully.
- Keep it Entertaining: People share content that entertains them. Make sure your video is fun, informative, or emotionally engaging.
- Know Your Audience: Understand who your target audience is and what they’re interested in. Create videos that speak directly to them and their needs.
- Utilize Trending Topics: Pay attention to trending topics and hashtags and create content that taps into those trends.
- Use Captions: Many people watch videos on social media with the sound off. Use captions to ensure your video’s message is still conveyed.
Creating a viral video is no easy feat, but by following these tips, you can increase your chances of success. Remember to be creative, authentic, and consistent, and your social media videos will be on the path to viral success.