It is common knowledge that customers play an integral part in the success of any business. Companies and brands rely upon the loyalty of their customers to create a successful brand relationship. Having a loyal customer base is the most effective way to ensure customer retention, brand loyalty and effectively increase organization efficiency.
This is why cultivating brand evangelists and turning them into a company’s biggest supporters is so important. Using videos is an effective way to do this. In this article, we will explore five ways of turning customers into brand evangelists using videos.
What are Brand Evangelists? According to Hubspot A Brand evangelists are passionate advocates of a particular brand or company. They are customers that have an emotional connection with the brand and willingly share their insights and experiences with others. Brand evangelists are customers that are so passionate about a product or service that they become the company’s biggest cheerleaders, recommending and spreading news about the company to their peers, family, coworkers, and other contacts.
Why Are Brand Evangelists Important? Brand evangelists are incredibly important for businesses and can have a huge impact on the success of a company. Building a tribe of loyal customers that are passionate about and actively engage with a brand is an incredibly powerful source of marketing. People have much more faith in recommendations from people they know than they do in any type of advertising. Brand evangelists serve as organic advertisements with a word-of-mouth effect.
With social media being a common source of communication, spreading the news about a great product has never been easier. The more brand evangelists a company has, the more visibility it will gain, resulting in more customers and an improved reputation. Creating brand evangelists isn’t easy, but with the right content and strategies, it is possible to turn customers into passionate brand advocates.
And one of the most powerful marketing tools to turn your customers into brand evangelists is video marketing. For businesses, creating a well-crafted video that resonates with customers and engages them is an important task and so is the task of creating loyal customers who not only use their services but also preach the message to others, to help you get started we created this article for you, so seat back and enjoy the read.
Here are 5 practical ways to turn your customers into brand evangelists using videos:
Create Compelling Storytelling Videos: Creating compelling videos to tell stories of customer success and experiences is an effective way to turn customers into brand evangelists. Storytelling videos featuring customer case studies, showcasing customer experiences, and highlighting the impact your product or service has had on people’s lives are a powerful way to evoke emotion.
When customers see their peers having success with your product or service, it will help increase their trust in the brand and make them more likely to become brand evangelists.
Use Video Testimonials To Build Trust: Testimonials are a great way to increase trust and engagement. Invite customers who are satisfied with their product and services and have them speak highly of your product and services in the video. This aspect creates a win-win situation for both the customer and the business – the customer gets to share the experience of working with the brand and the business gets to turn one of the customers into an evangelist of its message.
Encourage Customers To Share Their Stories: Encouraging customers to share their stories via short video clips is another way to turn customers into evangelists. These short videos have an added advantage in that that they are more likely to be seen and watched more often thus increasing brand visibility. Furthermore, customers can also use them to reach out to more customers through their social contacts.
Showcase Your Customer’s Success Stories: Highlighting the customer’s success stories is an effective way to turn them into evangelists. Create short informative videos that tell the customer’s success journey using the brand’s products or services. Make sure to showcase the customer’s story through their personal experience. This will make the story much more relatable than content created using generic content.
Create Content People Can Relate to: Creating content that resonates with the customer base is a great way to engage viewers and make the business more memorable. Content should focus on topics of current interests and values.
This content can be educational, inspirational, or funny depending on the customer base. Content that relates to the customer’s needs and wants will get more views and engagement and thus increase the chances of turning viewers into evangelists.
Conclusion:
Businesses should take advantage of video to reach out to their customers and turn them into evangelists. With the help of the 5 practical steps listed above, businesses can create powerful videos to resonate with their customer base and increase brand trust and loyalty.
Animation has grown to become a viable field of study in Nigeria, and many schools and universities have adopted this as a major course of study. Numerous animation schools have also been established offering professional animation courses and workshops. Animation in Nigeria is slowly becoming an increasingly growing industry with more animators beginning to get commissions for projects.
Animation is a visual art that combines motion and art to create images, stories, and characters for an audience. It is used in video games, movies, television, websites and other media outlets.
Animators create characters, backgrounds, motion, and all other aspects of the animation. Animators create graphic stories, set up scenarios, characters, and movement that are used to tell a story or create an effect. In today’s world, animators are using the latest technology equipped with software and tools to create beautiful, mesmerizing animations that grab the attention of their audience.
Animators study, practice, and use digital art software to create realistic animations and visuals for video games, television shows, and movies. For those who are looking to excel in the art of animation, these are the best animation schools in Nigeria.
Animation Schools In Nigeria
Kennysoft Film Academy: Kennysoft Film Academy is one of the leading animation schools in Nigeria. It offers quality education and training courses in a wide range of digital animation techniques, including 3D animation, motion graphics, and illustration.
The institute also offers internships, hands-on workshops, industry-level software and equipment, and tutoring from experienced professionals. Graduate programs are also available in which students can earn professional certificates in digital animation.
2. Lagos state university: Lagos state university is one of the leading animation schools in Nigeria, and the first one to offer digital animation courses for Nigerian students.
Lagos state university digital animation course focuses on learning and training in digital film making, 3D modelling and animation, motion design and visual effects, storyboarding and concept design, and more.
The school offers courses at both undergraduate and graduate levels, with students earning diplomas and certificates as well as associate and postgraduate degrees. Students also get to attend lectures, workshops and seminars from international industry professionals.
Orange VFX: Orange VFX is a renowned animation school in Nigeria, which provides quality
education and training in 3D animation and digital media. The school offers different courses in digital media, 3D animation, motion graphics, VFX, and more. They also provide hands-on experience and industry-level software and equipment.
EarlyBell: EarlyBell is a leading animation school in Nigeria that offers courses in digital media, 3D animation, motion graphics, and many more.
They have experienced staff and industry-level facilities available. Students can also take part in internships, workshops, and even industry-level software and equipment to enhance their skills.
EbonyLife Creative Academy: Based in Lagos, EbonyLife Creative Academy offers comprehensive courses in 3D modeling and animation, game design and development, and motion graphics. The institute also provides state-of-the-art equipment and a well-equipped studio. It offers multiple levels of courses to suit different skill levels and interests, and also provides apprenticeship opportunities.
These are some of the best animation schools in Nigeria. Each institute has its own unique offering, but all guarantee to provide a comprehensive animation education with the necessary skills, theory and practical application. Many of these schools also feature equipment and software which meet industry standards, ensuring that graduates will be well-equipped for a successful career in animation.
With the high level of unemployment and underemployment in Nigeria, choosing a career in the film and tv industry will be one of the smartest decisions you will ever make. Why do I say so, with an imaginable demand for visual contents this days.
Video marketing is here to stay and the best thing you can do is to be part of the process. A statistic by YouTube shows that roughly 300000 individual videos are uploaded each day can you imagine the figure. So, tell me what’s holding you from picking up a career in the film and tv industry.
They are a lot of Career opportunities in the film industry from film director, Director of photography to Film editor just to mention a few. Do you know that in 2018, the arts, entertainment and recreation industry represented 0.21% of Nigeria’s GDP at a value of nearly N270 billion? In the first quarter of 2019, the industry garnered approximately N87 billion which accounted for 0.27% of the country’s GDP. The Nigerian box office also contributes significant value; in 2017, N4.3 billion was realized and is expected to grow to an estimated N6.4 billion by 2022.
That’s how large the film and tv industry is Nigeria you too can have a share in that money, so what are the way can you partake in contributing your own quieter to the growing film and tv industry in Nigeria.
Here are ways the Creative Industry can Reduce Unemployment in Nigeria
YOU CAN BECOME A:
Film Director The most popular of all filmmaker jobs and crucial to the completion of any film, directors are responsible for overseeing all aspects of the creative process and bringing them together. This involves managing budgets, holding meetings with all departments at the planning, execution and post-production stages of filming, and concisely and effectively communicating your vision for the film.
Director Of Photography Otherwise known as cinematographers, the director of photography will work with the film director to realise scenes in line with their visions. They manage the camera and lighting crews on a film set, make artistic and technical decisions and review footage in the post-production stage.
Film Producer You’ll oversee the creative process of a film from conception to completion, working closely with the director to make artistic and technical decisions about shooting, budgets and post-production.
Lighting Technician In any film, good lighting is crucial to creating the right atmosphere. This is what a lighting technician brings to the production process through technical knowledge, a good level of physical fitness for lifting heavy lighting equipment as well as creative flair.
Programme Researcher As a programme researcher on a film, you’ll provide support to the producers, director and writers by carrying out factual and picture research to ensure what’s being shown in the film is accurate. Animator An animator is an artist who creates multiple images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence.
Writer A screenwriter writes content for visual mediums. They write screenplays for feature films, short films, television, commercials, and video games. They create the dialogue, the characters and the storyline of a script.
End Remark All this are many ways you can make money from the film and tv industry, with help of social media you can even build a huge followship and attract amazing opportunities for yourself as a filmmaker, opportunities like endorsement deal, sponsorships for your upcoming projects and amazing partnerships from big brands. So why not take a rethink and pull yourself out of poverty and start building a career in the film and tv industry.
Best Top 7 Apps To Get Paid To Watch Videos, Do you know you can get paid to watch videos?
Do you know you can actually make money and get paid to watch videos online? It’s true.
In today’s world, people are always looking for ways to make money online. One of the best ways to do this is by getting paid to watch videos. Watching videos can be enjoyable and you can make money at the same time. There are many apps that you can use to make money by watching videos
So Here Is A List Of The Best Top 7 Apps To Get Paid To Watch Videos.
Swagbucks: Swagbucks is one of the most popular apps on the market when it comes to getting paid to watch videos. This app offers a variety of different ways to make money, including watching videos. You can watch videos from a variety of different categories, such as entertainment, news, lifestyle, and more. When you watch a video, you will receive points that you can redeem for gift cards or PayPal cash.
MyPoints: MyPoints is another great app that pays you to watch videos. You can watch videos from a variety of different categories, such as news, entertainment, lifestyle, and more. When you watch a video, you will earn points that you can redeem for cash or gift cards. In addition to watching videos, you can also do other activities such as taking surveys and shopping online.
Earnably: Earnably is an app that allows you to get paid to watch videos. You can watch videos from various categories such as movies, TV shows, and more. When you watch a video, you will earn points that you can redeem for cash or gift cards. In addition to watching videos, you can also complete surveys, shop online, and more.
Viggle: Viggle is a great app that pays you to watch videos. You can watch videos from various categories such as movies, TV shows, and more. When you watch a video, you will earn points that you can redeem for cash or gift cards. In addition to watching videos, you can also do other activities such as taking surveys and playing games.
CashPirate: CashPirate is another great app that allows you to watch videos and make money. It is available for both iOS and Android devices. The app pays you in coins for every video you watch. Once you accumulate enough coins, you can redeem them for rewards such as gift cards from popular retailers or cash via PayPal
InboxDollars: InboxDollars is another popular app that allows you to watch videos and get paid. It is available for both iOS and Android devices. The app pays you in cash for every video you watch. You can also make money by taking surveys, playing games, or shopping online. Once you have earned enough money, you can request a payment via check or PayPal.
AppTrailers: AppTrailers is another great app that allows you to watch videos and make money. It is available for both iOS and Android devices. The app pays you in points for every video you watch. Once you accumulate enough points, you can redeem them for rewards such as gift cards from popular retailers or cash via PayPal.
AppTrailers also has other ways to make money in addition to watching videos. You can take surveys, shop online, or play games to make extra money.
Conclusion So, there you have it. The top 7 apps that allow you to get paid to watch videos. With these apps, you can make money from the comfort of your home, or even while on the go. You can also use these apps to make money while you’re traveling, or just to have an entertainment while you’re waiting in line, or just to pass the time.
Do you know of any other apps that allow you to get paid to watch videos? Let us know in the comments section below.
There are whole lot of ways to make money using videos, in today’s digital world where more and more people are using the internet to make money. Making money online using videos is a great way to make some extra cash or even a full-time income. Videos can be used to promote products or services, create educational content, or simply entertain viewers. In this article, we will explore some of the best ways to make money online using videos. We will look at different types of videos and how to monetize them, as well as other strategies for making money online with videos.
Different type of ways to make money using videos
What Types of Videos Can You Make Money From?
The types of videos you can make money from really depend on your niche and goals. Some of the most popular types of videos for making money online include product review videos, tutorials, vlogs, and live streaming. For each of these video types, there are different ways to monetize them. We’ll explore some of those methods in more detail below.
Product Review Videos
Product review videos are a great way to make money online. These videos can be used to promote products or services that you or your sponsors are selling. The key to success with product review videos is to be honest with your opinions and to provide helpful information. Viewers are more likely to purchase a product or service if you can provide them with valuable insight and information.
To monetize product review videos, you can include affiliate links in the description or video itself. You can also use YouTube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Tutorials
Tutorials are another type of video that can be used to make money online. Tutorials can be used to teach viewers how to do something, such as fix a computer or bake a cake. Udemy is a great platform for this. These videos are great for people who are looking to teach others something or to make money from their expertise.
To monetize your tutorial videos, you can include affiliate links in the description or video itself. You can also use YouTube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Vlogs
Vlogs are video blogs that allow you to document your life and share your experiences with the world, Youtube is an example. Vlogs are great for people who want to make money online by showing off their personality and sharing their story.
To monetize your vlogs, you can include affiliate links in the description or video itself. You can also use YouTube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Live Streaming
Live streaming is a great way to make money online. Live streams allow you to interact with your viewers in real-time and build relationships with them. Live streams can be used to promote products or services, provide educational content, or simply entertain viewers.
To monetize live streams, you can include affiliate links in the description or video itself. You can also use YouTube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Other Strategies for Making Money Online with Videos
In addition to monetizing your videos, there are other strategies you can use to make money online with videos. Here are some ideas:
Create a Membership Site
Creating a membership site is a great way to make money online with videos. With a membership site, you can charge viewers a monthly fee to access your videos. This is a great way to create a recurring income stream.
Sell Merchandise
Selling merchandise is another great way to make money online with videos. You can sell t-shirts, mugs, hats, and other items with your logo or designs. This is a great way to make some extra money and build brand awareness.
Create an Online Course
Creating an online course is a great way to make money online with videos. You can create a course on any topic you’re knowledgeable about and charge viewers a fee to access your videos. This is a great way to make money while helping others learn something new.
Conclusion
Making money online with videos is a great way to make some extra cash or even a full-time income. There are many different types of videos you can create and monetize, such as product review videos, tutorials, vlogs, and live streaming. You can also use other strategies to make money online with videos, such as creating a membership site, selling merchandise, or creating an online course. Whatever type of videos you create or strategies you use, remember to be creative and stay consistent with your content. With the right strategy, you can make money online with videos.
Creating an effective social media videos that go viral is a challenging task. Viral videos are those that capture the attention of millions of people and spread rapidly across various platforms. To create a video that goes viral, you need to keep in mind some essential tips. Creating a social media video is the ultimate goal for many content creators, influencers, and businesses. However, there is no magic formula that guarantees success. There are various social media platforms videos can go viral; we have Tiktok, Instagram, Facebook ,etc.
Keep reading for a breakdown of what going viral means and how to go viral.
What does going viral mean?
‘How to go viral’ is a very different thing in 2023 than it was around the birth of social media. Back in the mid-2000s, a viral video was usually something goofy and random on YouTube – there are countless millennials who can recite a bunch of off-the-wall llama cartoons by heart.
Today, going viral usually means a video – sometimes a picture or story – spreading across the internet. Nine times out of ten, it does so via social media platforms. Viral content can be relatable, taboo, myth-busting, or just downright weird; if it connects with people and gets them to spread it, it stands a chance of going viral.
How many views do you need to go viral?
There’s no strict definition for how many views you need to go viral. However, most people – and social media platforms – would define going viral as achieving more than five million views on one video within a week.
Other interpretations are less… scary. Some define going viral as: every time someone views or engages with your content, they share it and get at least one other person to do the same. On average. Still, these are massive goals. How do you make it happen? Searching for viral content.
How do you make a post go viral?
There’s not one watertight method for going viral. Some of the biggest hits are just pure luck, while others are carefully crafted. Social media has revolutionized the way we communicate and consume content. With the rise of video content, it has become easier than ever to create and share viral videos on social media platforms. Here are some tips on how to create social media videos that have the potential to go viral:
7 Effective ways to create social media videos that goes viral
Keep it Short and Sweet: Attention spans are short, and people are more likely to engage with short, snappy videos. Try to keep your videos under 60 seconds.
Start with a Hook: The first few seconds of your video are critical. Make sure to grab your viewer’s attention right away with a compelling hook or story.
Focus on Quality: A high-quality video will help your content stand out in a sea of low-quality content. Invest in good equipment and take the time to edit your videos carefully.
Keep it Entertaining: People share content that entertains them. Make sure your video is fun, informative, or emotionally engaging.
Know Your Audience: Understand who your target audience is and what they’re interested in. Create videos that speak directly to them and their needs.
Utilize Trending Topics: Pay attention to trending topics and hashtags and create content that taps into those trends.
Use Captions: Many people watch videos on social media with the sound off. Use captions to ensure your video’s message is still conveyed.
Creating a viral video is no easy feat, but by following these tips, you can increase your chances of success. Remember to be creative, authentic, and consistent, and your social media videos will be on the path to viral success.
Video has become an integral part of digital marketing. It is one of the most powerful tools you can use to reach your target audience, engage them, and build relationships with them. If you’re looking to promote your business this 2023, you’ll need to get creative with your video marketing efforts.
As the world of video marketing continues to grow, so does the need for businesses to stay up to date with the latest trends. With more and more consumers watching videos online, it’s essential for businesses to have a strategy in place for promoting their videos. In this article, we’ll be discussing five video promotion ideas that can help you scale your video marketing efforts in 2023.
Here are five video promotion ideas to help you scale this 2023:
Create and Promote an Explainer Video
An explainer video is a great way to quickly and effectively explain what your business is all about. Explainer videos are often used to introduce a product or service, explain how it works, or even demonstrate its features and benefits.
You can create an explainer video that is both informative and entertaining, and then promote it through your website, social media channels, and other digital marketing channels.
Leverage the Power of Live Streaming
Live streaming is a great way to engage with your audience and build relationships with them. You can use live streaming to host Q&As, product demonstrations, and other interactive events.
Live streaming also allows you to reach a wider audience, as you can broadcast your events to multiple platforms and devices at once.
Educational Videos
Educational videos, sometimes called how-to and instructional videos, are an easy and fun way to interact with your audience. Educational videos help your audience, and potential customers understand how your products and services are used and how they can benefit.
Videos help people retain information better than text by providing a visual experience that’s entertaining, engaging, and educational, with viewers retaining 95% of a video.
Before recording your educational video, be sure to:
Make a plan on the scope and what to share.
Craft the script if you will be creating an animated how-to video. A live-action how-to can also benefit from the direction of a video script.
Keep the video focused on a single product or service.
Identify burning questions prospects have about the product/service and address them in your how-to video.
How-to videos make you appear as the expert with the solution to your audience’s pain points, making your prospects feel valued. It’s a great way to build brand trust and loyalty by providing value to your viewers.
If you are interested in generating more traffic, increasing brand awareness, and increasing sales, try incorporating this particular video marketing trends into your marketing strategy.
Personalize Your Videos
Did you know you can personalize videos at scale, both audio and visual content, by dynamically pulling data from your CRM (or wherever you keep customer data) so it updates the video in real time?
Personalization adds a human touch to your video marketing efforts. The customer doesn’t see just any video — they see their video, something you created with their unique situation in mind.
And it works. For example, Ubisoft used personalization to recap 5 years of gameplay for nearly 5 million gamers, and gamers loved it. The campaign saw a 5x uplift in social sharing, a 3x uptick in video downloads and a 2.7x increase in CTA click-through rate.
Make the Most of SEO
Search engine optimization (SEO) is a powerful tool for video promotion. By optimizing your video content for specific keywords, you can increase its visibility and drive more organic traffic to your website. Additionally, you can use SEO to optimize your website for video content, making it easier for search engines to find and index your videos.
Invest in Influencer Marketing
Influencer marketing is a powerful tool for video promotion. With the help of an influencer, brands can reach a large and engaged audience in a very short amount of time. However, it’s important to choose the right influencer for your brand and ensure that the content aligns with your goals
Final Thoughts on Video Promotion Ideas To Help You Scale This 2023
These are just a few of the many video promotion ideas that can help you scale your business in 2023. Video content is becoming increasingly important for brands, and the strategies above can help you get the most out of your efforts. With the right approach, you can reach the right audience and drive more engagement with your video content.
Creating a pitch video for your startup is a great way to quickly and efficiently explain your product or service to potential investors and partners. However, there are several key steps you should take to ensure that your pitch video is effective and professional.
Videos are extremely engaging and we can see that through traditional marketing, especially when videos get 66% more qualified leads for consumers. These results show that videos elicit more action and engagement from the viewer. When investors see videos, they aren’t reading static text, you are inviting them to a story and opportunity.
Whether you’re using your pitch video to enter a startup competition, secure funding, apply to an accelerator, or introduce your new startup to the world — you only have a few minutes to capture the viewer’s attention and convince them that your business is a winner. How can you make sure that your video Is up to the task?
Here are some tips to help you to create a pitch video for your startup
1. Tell a Story:
A great way to make your pitch video stand out is to tell a story. Explain your product or service in a way that resonates with viewers. Explain the problem you are solving and why your product or service is the best solution for that problem. This will help to engage viewers as well as make your product or service more memorable.
2. Keep it Short and Sweet:
The most important aspect of creating a successful pitch video is to keep it concise and to the point. Your pitch video should be no more than three minutes long, and should focus on the key points of your product or service. Make sure to explain the problem you are solving and the value your product or service offers in the most concise way possible.
3. Focus on the Benefits:
After you have set the stage with your story, focus on the benefits of your product or service. Explain why customers should choose you and what makes your start up unique.
State Your Value Proposition to Investors…
What makes you remarkable? Seth Godin describes this in a scene from his book, The Purple Cow. Imagine you are leaving the city on a road trip with your family and you notice cows in the countryside.
One of your kids points to them and everyone enjoys it. But after 40 minutes of seeing the same thing, it gets tiring. It’s old. Then, all of a sudden, your child points to the back and says, “Is that a purple cow?”.
Now that’s strange. You swerve to the side of the highway. You take pictures. You wonder why it’s purple and if it makes purple milk. It has your full attention.
It’s the same for a startup. There is so much noise, so many other products, all fighting for the same attention from the same customers—and many of the same investors. The only way we can get this attention is by being remarkable. We have to become the purple cow. What makes us so different, so crazy, that investors and customers have no choice but to stop and listen to you?
In your video pitch, state some of the ways that make your startup unique and valuable.
What makes your product or service special? Also, include things about yourself. Have you had experience starting businesses before? Was it a success or a failure? What did you learn and how will it help with this startup? How is your team? Do you work together and do you complement each other well? Do you have numbers and information to support your viability?
4. Get Creative:
Don’t be afraid to get creative with your pitch video. Use animation, music, and other visual elements to make your video more engaging, don’t forget to keep it short as a rule of thumb, your pitch video should be no more than five minutes long. this will ensure that you keep your audience’s.
5. Conclusion:
Re-watch and Edit Your Video Pitch. The first version is never perfect…
Watch your video and assess if anything should be changed. You might have to re-record or make minor edits.
Don’t be afraid to snip the video and make small edits but verify that it makes the video better and it does not become distracting. Stay away from most special effects, background music, and anything that takes away from your true purpose: a video pitch to show your value and opportunity to investors.
You can also send the video to a few friends and your team to get some feedback. Once you are happy with your video pitch, it’s time to upload!
Bonus:
Do you already have a pitch video that will grab the investors’ attention? Or did you follow the steps above and feel ready for the next step: seed funding? Why not give your project a chance and sign up for free with Pitchdrive? We will analyse and qualify your application with your pitch deck and the video and see if you’re ready for funding. Try it today! Click here to get started.
Today we will be looking at Introduction to Storytelling 101; Storytelling is an art form that has been around for as long as human civilization has existed. From ancient times to present day, stories have been used to captivate audiences, share lessons, and pass down cultural values.
Storytelling is an essential part of our lives, and learning how to tell stories effectively can be a powerful tool for communication and personal growth. In this article, we will explore the basics of storytelling, including how to craft stories for different purposes and how to engage audiences.
We will also discuss the importance of storytelling and how to use it to your advantage.
Introduction to Storytelling 101: What Is Storytelling?
Simply put it is the art of connecting with your audience, keeping them engaged, relating to their emotions and to their brains, and leaving a memorable impression. Budgets, celebrities, lights, lenses, all help with this, but they are nothing without a great story.
Storytelling is the act of telling stories. A storyteller is a person who tells stories in a creative and engaging way.
Storytellers often rely on techniques such as characterization, plot, setting, and theme to captivate their audience and create an emotional connection.
The goal of storytelling is to communicate a message or lesson to the listener. Storytelling is an effective way to teach lessons, share experiences, and inspire others. Storytelling can also be used to entertain, to persuade, or to drive home a point.
Types of Storytelling
There are many different types of storytelling, each with its own purpose and style.
Some of the most common types of storytelling include:
Folktales: Folktales are stories that have been passed down from generation to generation and are often used to teach lessons or impart wisdom.
Personal Stories: Personal stories are narratives told from the perspective of the storyteller. The storyteller can use the story to teach a lesson, share an experience, or just entertain the audience.
Mythology: Mythology is a type of storytelling used to explain the world and its natural phenomena. It is often used to explain why things are the way they are.
Fables: Fables are stories with a moral lesson. They usually involve animals or other creatures that act as characters in the story.
Fantasy: Fantasy stories are stories set in imaginary worlds or alternate realities. They often involve mythical creatures, magical powers, and other elements of the supernatural.
Tips on How to Craft a Story
Use The Power Of Emotion
Engage readers with emotional content. Readers that feel emotionally invested in the characters or story won’t want to put the book down. After all, emotion often overrides reason in the human brain (compelling reasonable people to stay up all night reading).
Make Memorable Characters
Character and event are inseparable, because a person is what happens to them. You might think of this as a distinction from films, where actors are cast into pre-existing roles. But a novel is a character interacting with events over time.
Your job as a writer is to learn about your character by observing how they interact with the world around them. Characters—like real people—have hobbies, pets, histories, ruminations, and obsessions. It’s essential to your novel that you understand these aspects of your character so that you are equipped to understand how they may react under the pressures of events they encounter.
Create Characters That Resonate With Readers
It’s important for readers to feel connected to your characters. Think about what you can do to make them seem more real to the audience. Research facts, build backstories and create character profiles to ensure they are truly authentic.
Give Your Plot a Twist
Any good story will include a few plot twists and red herrings. Read on to find out more.
Include at least two or three twists in your story. These helps keep readers engaged, especially in the middle of your book when your plot might otherwise start to drag. Carrying readers through the middle of a story is challenging, and there needs to be enough excitement to keep them reading to the end. A great twist will surprise the reader and turn their whole understanding of the story on its head. For more tips on story plot, check out this comprehensive guide to plot here.
Trick your readers by planting “false leads.” Also known as “red herrings,” these are details added to purposefully mislead people and prevent them from predicting an outcome. While adult mysteries are filled with carefully hidden clues, children’s horror novels should be packed with tricks to lead kids astray and thereby surprise them even more when something (like the true identity of a monster) is revealed. Read more about red herrings and false leads here.
A “cliffhanger” is a device that compels readers to find out what happens next in a story. Writing great cliffhangers is key to making your book a page-turner and it’s one of the easiest ways to make your writing more suspenseful. Some writers might feel it to be a “cheap trick” or an easy gimmick, but it’s a tried and true way to get people to read—and keep them reading. Read more about cliffhangers and how to write them in this guide.
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Benefits of using videos for trainings videos has become an essential part of the training process in today’s modern world.
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry.
And not just when it comes to recruitment. Internal training is also great for retaining staff members.
According to LinkedIn’s Workforce Learning Report, a HUGE 93% of employees said they would stay at a company longer if it invested in their career.
When it comes to the practicalities of internal training, video is a phenomenal tool. Training videos are one of the most effective ways to develop your team, both in terms of cost and engagement
They are an effective way to teach and engage learners, and can provide a variety of benefits that traditional classroom training cannot.
Video-based training has become increasingly popular in both educational and corporate settings. From onboarding new employees to teaching students in the classroom, video is proving to be an effective way to engage and educate learners.
Here are 10 benefits of using videos for training:
Improved Retention: Studies have shown that learners retain more information when it’s presented in a visual format. Videos can be used to break down complex concepts into simpler, more manageable chunks that are easier to absorb and remember.
Increased Accessibility: Videos can be viewed on any device, making them ideal for remote or on-the-go learners. This can be especially beneficial for learners in remote locations who may not have access to traditional resources.
Video is engaging
Ever caught yourself watching a video you had not actually intended to watch?
I think we all know the answer. 😉
Because that’s the real power of video; it captures our attention and holds it in a way that other media cannot.
So, what exactly makes video-based training so engaging?
Changing up the visuals
Shifting the camera angle
Adding graphics and text overlays
Including talking-heads
Using visual cues to direct the eye
Using sounds to support the visuals
It is well known that the human brain processes visual content 60,000 times faster than text, but it’s the combination of images, sounds, and movement that creates an immersive learning experience that draws people in and keeps them interested.
Better engagement
When it comes to internal training, it’s really important that your team are fully engaging with the content and are able to apply what they’ve learnt to their role later on.
According to our State of Video Marketing 2022 report, when it comes to learning about a product or service, most people prefer to watch videos.
Only 11% of people said they’d prefer to read text and just 3% of people would rather attend a webinar, but an impressive 73% said that, when it comes to learning material, they would choose to watch a video.
Here’s a training video we created for one of our clients, Nikwax:
This fun, animated video was designed to help sales staff understand the product more and increase sales.
Reduced Costs: Video-based training eliminates travel and production costs associated with traditional training methods such as workshops and seminars.
Improved understanding: Videos can provide a better understanding of complex concepts and processes, as they can demonstrate how things work in real-time. This can be especially helpful for learners who learn better through visual aids.
Video allows students to learn at their own pace
The pandemic has changed the way we work, and also the way we learn.
And this is true for both:
People prefer to work and learn at their own pace.
In fact, individual pace of learning is the biggest motivator for people to learn.
Here are 3 reasons why:
1️⃣ Students want to control the amount of information they are taking in. 2️⃣ Students want to be able to apply their learning to their own lives. 3️⃣ Students want to learn in a way that makes sense to them at a particular time.
This all leads to new learning formats, such as e-learning, microlearning, on-the-job learning, and the like.
And what better form for this flexible way of learning than video?
Video-based learning feels most natural
Because video appeals to more senses, its consumption feels very natural.
The very core of the medium makes it interactive on a human level – it’s a perfect format for telling stories, building emotional connections and conveying different types of messages.
It also makes it easy to humanize the content by using an instructor who is able to communicate with viewers through words and also through non-verbal cues, such as winks, head nods, and other common gestures that are typical for real-life communication.
Video-based training is accessible
Did you know that about 15% of the world’s population has some form of disability?
That being said, video is one of the most accessible mediums out there:
It removes physical barriers to access
It’s easy to translate and localize
It works with assistive technologies
It can be viewed many times
Greater accessibility: Videos can be accessed from anywhere, anytime. This makes them an ideal tool for distance learning and for learners who have difficulty attending regular classes.
Conclusion: And all this leads us to the last benefit of video-based training: people simply prefer video.
They find it engaging, easy to consume, and more entertaining than other formats. It enhances social interaction and is more likely to be shared and talked about.
Plus, its rich, fast-paced nature feels more enjoyable than any other medium at the time.
And needless to say, it’s always worth considering students’ preferences. 😊
10 Benefits Of Using Videos For Trainings
Videos have become an essential part of the training process in today’s modern world.
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry.
And not just when it comes to recruitment. Internal training is also great for retaining staff members.
According to LinkedIn’s Workforce Learning Report, a HUGE 93% of employees said they would stay at a company longer if it invested in their career.
When it comes to the practicalities of internal training, video is a phenomenal tool. Training videos are one of the most effective ways to develop your team, both in terms of cost and engagement
They are an effective way to teach and engage learners, and can provide a variety of benefits that traditional classroom training cannot.
Video-based training has become increasingly popular in both educational and corporate settings. From onboarding new employees to teaching students in the classroom, video is proving to be an effective way to engage and educate learners.
Here are 10 benefits of using videos for training:
Improved Retention: Studies have shown that learners retain more information when it’s presented in a visual format. Videos can be used to break down complex concepts into simpler, more manageable chunks that are easier to absorb and remember.
Increased Accessibility: Videos can be viewed on any device, making them ideal for remote or on-the-go learners. This can be especially beneficial for learners in remote locations who may not have access to traditional resources.
Video is engaging
Ever caught yourself watching a video you had not actually intended to watch?
I think we all know the answer. 😉
Because that’s the real power of video; it captures our attention and holds it in a way that other media cannot.
So, what exactly makes video-based training so engaging?
Changing up the visuals
Shifting the camera angle
Adding graphics and text overlays
Including talking-heads
Using visual cues to direct the eye
Using sounds to support the visuals
It is well known that the human brain processes visual content 60,000 times faster than text, but it’s the combination of images, sounds, and movement that creates an immersive learning experience that draws people in and keeps them interested.
Better engagement
When it comes to internal training, it’s really important that your team are fully engaging with the content and are able to apply what they’ve learnt to their role later on.
According to our State of Video Marketing 2022 report, when it comes to learning about a product or service, most people prefer to watch videos.
Only 11% of people said they’d prefer to read text and just 3% of people would rather attend a webinar, but an impressive 73% said that, when it comes to learning material, they would choose to watch a video.
Here’s a training video we created for one of our clients, Nikwax:
This fun, animated video was designed to help sales staff understand the product more and increase sales.
Reduced Costs: Video-based training eliminates travel and production costs associated with traditional training methods such as workshops and seminars.
Improved understanding: Videos can provide a better understanding of complex concepts and processes, as they can demonstrate how things work in real-time. This can be especially helpful for learners who learn better through visual aids.
Video allows students to learn at their own pace
The pandemic has changed the way we work, and also the way we learn.
And this is true for both:
People prefer to work and learn at their own pace.
In fact, individual pace of learning is the biggest motivator for people to learn.
Here are 3 reasons why:
1️⃣ Students want to control the amount of information they are taking in. 2️⃣ Students want to be able to apply their learning to their own lives. 3️⃣ Students want to learn in a way that makes sense to them at a particular time.
This all leads to new learning formats, such as e-learning, microlearning, on-the-job learning, and the like.
And what better form for this flexible way of learning than video?
Video-based learning feels most natural
Because video appeals to more senses, its consumption feels very natural.
The very core of the medium makes it interactive on a human level – it’s a perfect format for telling stories, building emotional connections and conveying different types of messages.
It also makes it easy to humanize the content by using an instructor who is able to communicate with viewers through words and also through non-verbal cues, such as winks, head nods, and other common gestures that are typical for real-life communication.
Video-based training is accessible
Did you know that about 15% of the world’s population has some form of disability?
That being said, video is one of the most accessible mediums out there:
It removes physical barriers to access
It’s easy to translate and localize
It works with assistive technologies
It can be viewed many times
Greater accessibility: Videos can be accessed from anywhere, anytime. This makes them an ideal tool for distance learning and for learners who have difficulty attending regular classes.
Conclusion: And all this leads us to the last benefit of video-based training: people simply prefer video.
They find it engaging, easy to consume, and more entertaining than other formats. It enhances social interaction and is more likely to be shared and talked about.
Plus, its rich, fast-paced nature feels more enjoyable than any other medium at the time.
And needless to say, it’s always worth considering students’ preferences. 😊
