Video production is becoming an increasingly popular business in Nigeria. With the rise of the internet and digital communication, many businesses and organizations are seeing the benefit of using video content to reach their target audience.
From promotional videos for product launches to internal company videos, video production is a tool being used to reach potential customers and increase brand visibility. With the increase in demand for quality video production services, there are now a number of production agencies in Nigeria that offer high quality services at competitive rates.
While it is important to create great videos for marketing, it is also important to tell your brand’s accurate and compelling story. Hence, you must hire qualified professionals from the best video editing studios in Nigeria to work with you to create and edit those amazing ideas leveraging their expertise.
Expert professionals map out your consumer journey to deliver the best visual journey that bridges the gap between you and your target audience. Kennysoft STUDIOs has listed the best video editing and Video Production Agencies studios in Nigeria in the below record to help your search for the right fit.
Find analysis, rankings, and critical reviews that will help you narrow down to your right match from top video production services in Nigeria.
In this article, we’ll take a look at the top video production agencies in Nigeria and examine their services, pricing, and portfolio.
Video Production Agencies In Nigeria
Kennysoft STUDIOs: Kennysoft STUDIOs is a leading video production agency in Nigeria and they bring a wealth of experience and expertise to all their projects. From corporate videos to commercials to music videos, kennysoft Studios have you covered.
One of the unique aspects of Kennysoft STUDIOs is that they offer a personalized approach to each project. They work with each client to develop the best possible solution that meets their needs and goals. As a result, they are able to create high quality, memorable content that reflects their client’s brand and helps them achieve their goals. Kennysoft Studios also offer a range of post-production services that include editing, color-correction, and sound design.
Their team is made up of some of the most talented editors, sound designers, and film makers in Nigeria. Kennysoft Studios also offer 3D animation and motion graphics services that help brands bring their stories to life.
Anthill Studios: Anthill Studios is another leading video production agency in Nigeria. They specialize in short and feature films, documentaries, music videos, live streaming and corporate videos.
Each project is tailored to the client’s desired outcome and Anthill Studios have experience working with a variety of budgets.
Their portfolio includes work for some of the most successful Nigerian brands, artists and organizations. Anthill Studios pride themselves on their attention to detail and quality of work. They have a highly experienced team of producers and editors who are experts in their field and are able to deliver the highest quality work.
They also offer post-production services to ensure that their clients’ videos look and sound the best they can.
Ultima Studios: Ultima Studios is a leading video production agency in Nigeria. They have a highly talented team who are experienced in creating captivating videos that captivate the audience.
Ultima Studios understand the power of storytelling and each one of their projects tells a story that resonates with the audience. Ultima Studios have worked for some of the top names in Nigeria and their portfolio speaks for itself. They have experience in creating promotional videos, corporate videos, documentaries, and music videos.
As well as filming and creating the content, Ultima Studios also offer post-production services such as editing, sound design, and motion graphics.
Pulse Studio is a full-service video production agency in Nigeria. They offer a wide range of services, from script writing to post-production. Pulse Studio’s team is experienced in creating high-quality content that connects with the target audience.
They believe in a collaborative approach to creating a video, as it allows them to make sure the project reflects the client’s vision. Pulse Studio have experience working with a variety of budgets and have created successful content for some of the biggest names in Nigeria. Their portfolio includes music videos, corporate videos, and promotional videos.
Orange VFX: Orange VFX: is a creative video production agency in Nigeria. They have a highly experienced team of creatives who specialize in producing promotional and music videos. Orange VFX’s mission is to create captivating content that engages and excites the audience.
Their portfolio includes some of the biggest successes on the Nigerian music scene. In addition to creating content, Orange VFX also offer post-production services.
They understand the importance of making sure your content looks and sounds the best it can be. They can help with editing, color correction, sound design, and motion graphics.
Conclusion: Video production is an essential tool for any business or organization that wants to reach their target audience. With the ever-growing demand, there are now a number of video production agencies in Nigeria that offer high quality services. In this article, we have taken a look at the top video production agencies in Nigeria and examined their services and portfolios. We hope this article will help you find the right agency for your next video project.
How to use Openai GPT 4 to create video marketing strategies and it’s benefits is what we are going to be looking at so without futher ado lets get started. OpenAI GPT-4 is a powerful and versatile artificial intelligence (AI) tool that can be used to develop creative and effective video marketing strategies. The power of GPT-4 lies in its ability to generate natural-sounding text that can be used to create engaging videos. This article will provide an overview of OpenAI GPT-4 and how it can be used to create effective video marketing strategies.
In addition, OpenAI GPT-4 is an advanced artificial intelligence (AI) technology developed by OpenAI, a leading research lab. It is a text-generating system that uses deep learning to generate natural language text. GPT-4 is capable of generating nearly human-like text, which is useful for many applications, such as content generation and natural language processing (NLP). It has been used in various projects, including video marketing strategies.
In this article, we will discuss how to use OpenAI GPT-4 to create a successful video marketing strategy. We will look at the benefits of using GPT-4 and how it can help you create unique and engaging video content. We will also discuss some of the potential challenges you may face when using GPT-4 and how to overcome them. Finally, we will provide some tips on how to use GPT-4 effectively to create a successful video marketing strategy.
What is OpenAI GPT-4?
OpenAI GPT-4 is a powerful AI tool developed by OpenAI. It is based on a deep learning model known as a transformer, which is capable of generating natural-sounding text from a given prompt. GPT-4 is able to generate text that is indistinguishable from human-written text. This makes it an ideal tool for creating video marketing strategies.
The power of GPT-4 lies in its ability to generate natural-sounding text that can be used to create engaging videos.
How To Use Openai GPT 4 To Create Video Marketing Strategies and it’s Benefits
Benefits of Using OpenAI GPT-4 for Video Marketing Strategies OpenAI GPT-4 can be a valuable tool for creating video marketing strategies.
Here are some of the benefits of using GPT-4 for video marketing strategies:
1. Generate Unique Content: GPT-4 can generate text on a variety of topics, making it an ideal tool for creating unique and engaging video content. This can help your videos stand out from the competition and help you to better target your audience and attract more viewers.
2. Improved Engagement: GPT-4 can generate text that is more engaging than text generated by humans. This can help to improve viewer engagement and keep viewers coming back for more.
3. Save Time: Using GPT-4 for content generation can save you time, as it can generate large amounts of text in a relatively short amount of time.
This can help you to focus your efforts on other aspects of your video marketing strategy. Potential Challenges of Using OpenAI GPT-4 for Video Marketing Strategies
There are some potential challenges associated with using GPT-4 for video marketing strategies.
Here are some of the potential challenges you may encounter:
1. Quality: GPT-4 is capable of generating text that is similar in structure and content to that generated by humans. However, the quality of the generated text may not be as good as text created by humans. This can lead to content that is not as engaging or persuasive as it could be.
2. Cost: GPT-4 is a powerful tool, but it can be expensive to use. This can limit its use for some video marketing strategies.
3. Human Oversight: GPT-4 is not perfect and may make mistakes. It is important to have a human overseeing the process to ensure that the generated content is of the highest quality.
Tips for Using OpenAI GPT-4 for Video Marketing Strategies If you are considering using GPT-4 for your video marketing strategies,
Here are some tips to help you get the most out of this powerful tool:
1. Work with an Expert: Working with an expert who is familiar with GPT-4 can help you to get the most out of this tool. An expert can help you to optimize the text generated by GPT-4 and ensure it is of the highest quality.
2. Set Clear Goals: It is important to set clear goals when using GPT-4 for your video marketing strategies. This will help you to focus your efforts and ensure you get the most out of this powerful tool.
3. Test and Track: Once you have generated your content using GPT-4, it is important to test it and track the results. This will help you to continually improve your content and ensure it is of the highest quality.
Conclusion: OpenAI GPT-4 is a powerful and versatile AI tool that can be used to create effective video marketing strategies. GPT-4 has the ability to generate natural-sounding text, images, audio, and video that can be used to create engaging and effective videos. GPT-4 can also be used to generate text that can be used for SEO purposes. By using GPT-4 to create effective video marketing strategies, you can ensure that your videos are seen by more people.
Are you looking for ways to increase the effectiveness of your healthcare workers? Videos are becoming a more popular medium for healthcare providers to use in their practices. Videos provide an engaging way to communicate and educate patients, and they can be used in many different ways to improve the overall quality of care.
Videos are always performing well on all of the popular social media platforms. As part of the healthcare industry, you can take advantage of this by creating videos that focus on giving general tips and health advice to viewers.
These tip videos can be short and sweet and focused on easily understandable topics about everyone’s general health like exercise tips, food tips, diet tips.
What is great with these videos when viewers can understand and digest the content is that they can easily perform your tips and share them on all of their social media accounts so their friends can see them as well.
Here is a great example of a healthcare tips video from the Mayo Clinic:
In this article, we’ll look at six ways healthcare workers can use videos to engage with patients and improve patient satisfaction.
Patient Education One of the most effective ways to effectively use video in healthcare is to educate patients. Videos have the power to provide patients with relevant information in a way that is easy to understand and remember.
Videos can be used to demonstrate complex medical procedures, explain the effects of medications, and provide information on lifestyle changes.
This can help patients make better decisions about their health and ultimately improve the quality of care they receive
Demonstrating Procedures One of the most common ways health care workers can use videos is to demonstrate procedures. With the help of videos, health care providers can easily explain complicated procedures and treatments to patients. It’s also a great way to show patients the steps they need to take to complete a procedure or treatment. This can help alleviate anxiety and make the experience more comfortable for the patient.
Educating Patients Videos are also a great way to educate patients about their health and the available treatments. For example, videos can be used to explain the causes of a particular condition and the treatments that are available.
This can help patients better understand their condition and make more informed decisions about their care.
Patient Outreach Videos can be used to reach out to patients who may not be able to come into the hospital for care. For example, healthcare workers can create videos to provide information about telehealth services or to explain how to access online resources. By utilizing videos, healthcare providers can ensure that their patients are able to receive the care they need, even when they can’t come into the hospital.
Building Relationships Videos can also be used to build relationships with patients. This can be done by providing educational content that patients can watch at their convenience. It’s also a great way to keep patients updated on the latest developments in their care
Introducing Staff Finally, videos can be used to introduce staff to patients. This can be a great way to put a face to a name and make the patient feel more comfortable with the staff. It can also be used to introduce new staff members or highlight the expertise of the staff. Videos are becoming an increasingly important tool for health care providers.
They provide an engaging way to communicate with patients and can be used in many different ways to improve the overall quality of care. With the help of videos, health care workers can demonstrate procedures, educate patients, provide follow-up care, build relationships, promote wellness, and introduce staff.
With the right strategies in place, videos can be a powerful tool to improve patient satisfaction and the overall quality of care.
In conclusion, videos offer healthcare workers a powerful tool for improving patient care. By using videos to provide instructional information, engage with patients, improve communication, reach out to patients, and train staff, healthcare workers can ensure that their patients are receiving the best care possible.
Video has become an integral part of digital marketing. It is one of the most powerful tools you can use to reach your target audience, engage them, and build relationships with them. If you’re looking to promote your business this 2023, you’ll need to get creative with your video marketing efforts.
As the world of video marketing continues to grow, so does the need for businesses to stay up to date with the latest trends. With more and more consumers watching videos online, it’s essential for businesses to have a strategy in place for promoting their videos. In this article, we’ll be discussing five video promotion ideas that can help you scale your video marketing efforts in 2023.
Here are five video promotion ideas to help you scale this 2023:
Create and Promote an Explainer Video
An explainer video is a great way to quickly and effectively explain what your business is all about. Explainer videos are often used to introduce a product or service, explain how it works, or even demonstrate its features and benefits.
You can create an explainer video that is both informative and entertaining, and then promote it through your website, social media channels, and other digital marketing channels.
Leverage the Power of Live Streaming
Live streaming is a great way to engage with your audience and build relationships with them. You can use live streaming to host Q&As, product demonstrations, and other interactive events.
Live streaming also allows you to reach a wider audience, as you can broadcast your events to multiple platforms and devices at once.
Educational Videos
Educational videos, sometimes called how-to and instructional videos, are an easy and fun way to interact with your audience. Educational videos help your audience, and potential customers understand how your products and services are used and how they can benefit.
Videos help people retain information better than text by providing a visual experience that’s entertaining, engaging, and educational, with viewers retaining 95% of a video.
Before recording your educational video, be sure to:
Make a plan on the scope and what to share.
Craft the script if you will be creating an animated how-to video. A live-action how-to can also benefit from the direction of a video script.
Keep the video focused on a single product or service.
Identify burning questions prospects have about the product/service and address them in your how-to video.
How-to videos make you appear as the expert with the solution to your audience’s pain points, making your prospects feel valued. It’s a great way to build brand trust and loyalty by providing value to your viewers.
If you are interested in generating more traffic, increasing brand awareness, and increasing sales, try incorporating this particular video marketing trends into your marketing strategy.
Personalize Your Videos
Did you know you can personalize videos at scale, both audio and visual content, by dynamically pulling data from your CRM (or wherever you keep customer data) so it updates the video in real time?
Personalization adds a human touch to your video marketing efforts. The customer doesn’t see just any video — they see their video, something you created with their unique situation in mind.
And it works. For example, Ubisoft used personalization to recap 5 years of gameplay for nearly 5 million gamers, and gamers loved it. The campaign saw a 5x uplift in social sharing, a 3x uptick in video downloads and a 2.7x increase in CTA click-through rate.
Make the Most of SEO
Search engine optimization (SEO) is a powerful tool for video promotion. By optimizing your video content for specific keywords, you can increase its visibility and drive more organic traffic to your website. Additionally, you can use SEO to optimize your website for video content, making it easier for search engines to find and index your videos.
Invest in Influencer Marketing
Influencer marketing is a powerful tool for video promotion. With the help of an influencer, brands can reach a large and engaged audience in a very short amount of time. However, it’s important to choose the right influencer for your brand and ensure that the content aligns with your goals
Final Thoughts on Video Promotion Ideas To Help You Scale This 2023
These are just a few of the many video promotion ideas that can help you scale your business in 2023. Video content is becoming increasingly important for brands, and the strategies above can help you get the most out of your efforts. With the right approach, you can reach the right audience and drive more engagement with your video content.
The world of online marketing is forever changing, and one of the most popular tools used to increase visibility and engagement is Facebook Ads. With such a large audience available to you, it’s no wonder that businesses are turning to this platform to promote their products, services, and brand. One of the most effective ways to reach your target audience is through videos
Video ads are an effective way to reach a large audience on Facebook. They’re eye-catching, engaging, and can spread your message quickly and effectively.
Facebook has become one of the most popular platforms for marketing campaigns, and one of the best ways to reach a wider audience is through video ads. Videos can help your business reach more people, build brand recognition, and engage potential customers with your message
According to PubMatic’s Global Digital Ad Trends report, nearly three-quarters of advertisers plan to increase their digital video ad budgets between 2019 and 2020 and only 1% of advertisers plan to decrease spending:
Video ads have evolved from being one piece of your overall digital advertising plan, to possessing a critical role in engaging potential customers. In fact, HubSpot research states that more than 50% of consumers want to see videos from brands — more than any other type of content:
We all know the power of video marketing and its potential to drive engagement and conversions. But what about using videos for Facebook Ads? With billions of people around the world using Facebook, it’s no surprise that businesses are now turning to this powerful platform to promote their products and services. And one of the most effective ways to do this is through video ads.
Here are 6 reasons why you should use videos for Facebook Ads:
1. Videos Capture Attention
Videos are one of the most engaging forms of media and can capture the attention of viewers in a way that text or images alone cannot. Research has shown that videos are far more likely to be shared than text-based content, which means that your ad can spread quickly and expand your reach.
2. Videos Increase Engagement
Videos are also more likely to engage viewers and encourage them to take action. Studies have shown that viewers are more likely to comment, like and share videos than they are with other forms of media. This makes it an ideal tool to build your audience and increase engagement with your brand.
3. Video ads have higher a click-through rate
The fact that video ads tell a better story than typical banner ads makes the former not only better at engaging audiences but also getting more clicks.
According to a study done by Smaato, the average CTR of video ads in mobile apps is 7.5 times higher than for display ads. Facebook video ads also have higher CTR than image ads. ClearPivot, a digital marketing agency saw video ads exponentially drive more clicks than image ads for their clients –by as much as 20 to 30% more clicks.
When Cardinal Digital Marketing A/B tested a video versus an image ad for a travel and tourism brand, they found that with all other factors being the same, video ads generated a 47% higher CTR, despite Facebook generating higher impressions for the image-based ads.
Though video ads are more time consuming and expensive to create, their ability to effectively narrate your story allows you to engage more prospects and get more ad clicks.
Facebook video ads
Facebook offers advertisers a wide variety of video ads to choose from. They allow you to reimagine the way you reach your audiences with the following placements: in-stream, stories, and feed.
Here’s a list of Facebook video ads you can create:
Slideshow video ads: The ad type allows advertisers to incorporate images and sound to create video-like ads to narrate product stories on desktop and mobile devices at every connection speed. You can also use existing videos, instead of using images.
Stories: Facebook Stories Ads are vertical, visual advertisements placed in the Stories feed on mobile devices. Advertisers can use video on Facebook Story Ads.
Carousel ads: The Carousel ad format allows you to showcase up to ten images or videos within a single ad, each with its own link. Advertisers have more creative space within an ad, which lets you highlight different products, add specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
Collection ads: The ad format helps your prospects transition from discovery to purchase in a smooth and immersive way. Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse more are taken to a fast-loading visual post-click page powered by Instant Experience:
Playable ads: With Facebook playable ads advertisers can give users an interactive preview of apps before they download them. Users can also trial the app or game right within their Facebook feed, before clicking through to install. The ad starts with a lead-in video of the app, and then offers interactivity and/or playability:
Instant Experiences: Facebook Instant Experiences are mobile-optimized and are designed to capture the complete attention of your audience. Within an Instant Experience, prospects can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products — all within a single ad:
4. Videos can be used to tell stories:
Videos are a great way to tell stories and connect with your audience on an emotional level. You can use videos to show people how your product or service can make their lives better or easier.
5. Engage with Potential Customers
Videos are an effective way to engage potential customers and give them a better understanding of your product or service. You can use videos to demonstrate how to use a product, show off its benefits, or explain how it can be beneficial to the customer.
6. Reach a Wider Audience:
Videos allow you to reach a much wider audience than traditional text or image-based ads. They’re more visually engaging, and they can capture the attention of viewers who may not have otherwise paid attention to your ad.
Conclusion:
You should be using Video ads for your Facebook advertising because they are more likely to be seen and remembered by viewers than traditional ads. People are more likely to watch a video than read a lengthy article, and videos are more likely to show up in search engine results.
Conclusion:
So are you convinced? Let me know how you’ll be using Facebook video ads in the comments section below.
Benefits Of Understanding Consumer Buying Behavior And How They Can Help You Create Better Marketing Videos
Understanding consumer buying behavior can be extremely beneficial for creating effective marketing videos and there are several key benefits to understanding how consumers make purchasing decisions.
Before we begin let’s really understand what really is consumer buying behavior, according to Clootrack knowledge Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products.
“Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard,
The study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market. Marketers can understand the likes and dislikes of consumers and design base their marketing efforts based on the findings.
Consumer buying behavior studies various situations such as what do consumers buy, why do they buy, when do they buy, how often do consumers buy, for what reason do they buy, and much more.
For example, consumer buying behavior is studied by consumer researchers and their aim is to know why women buy moisturizers (to reduce skin problems), the most preferred brand (Olay, L’Oréal), how often do they apply it (twice a day, thrice a day), where do the women prefer to buy it (supermarkets, online) and how many times do they buy it (weekly, monthly).
Another example of this is the experience of our client – KBONET. They saw a whopping 150% increment in their sales after optimizing their best ceiling speakers article.
It’s insightful to listen to some of the first cut opinions on Vocalley from consumers on how they think about various brands and their expectations when it comes to electronic products and gadgets
Long-term sales stability is not just about having a great product. It’s about meeting consumers’ needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing – consumer behavior. It’s a marketer’s gold. And as we’ve seen time and time again, those who use it best, and align their marketing decisions to what the data tells them, are those who win.
Factors Influencing Consumer Behavior
There are several factors that influence consumer behavior, but four of the most important are cultural, social, personal, and psychological factors. Let’s take a closer look at each.
Cultural Factors – Culture consists of the practices of a particular nation, people, or group. It might be determined by nationality, religion, location, or associations. What does this look like? An example of a consumer making decisions based on their culture could be a Midwesterner who buys ranch for their pizza—or their french fries, onion rings, or chicken fingers.
Social Factors – These are the parts of a person’s environment or background that affect their purchasing behaviors. These factors include family and friends as well as other social groups whose acceptance the consumer desires. When purchasing an item, a consumer might choose a brand or a company based on what their parents bought for the family growing up.
Personal Factors – These include someone’s age, occupation, finances, marital status, lifestyle, and values. A good consumer behavior example would be a parent in their 20s choosing to purchase an SUV instead of a minivan. Why? Because personal perception might indicate that a minivan is a vehicle for a middle-aged family.
Psychological Factors – The way someone sees a product or service, as well as their personal beliefs and motivations, affect the way they purchase. For example, a consumer who enjoys working out will probably spend more money on fitness classes or dumbbells for home than someone who dislikes working out.
Why Is Consumer Behavior Important to Business?
According to a Salesforce report, 66% of consumers expect companies to understand their needs and expectations. This means that if you don’t understand what a consumer wants before they can tell you, they’re probably taking their business elsewhere.
Successful organizations build their marketing strategies with consumer behavior insights as the foundation. They’re not generating products and marketing plans based on their ideas alone; they are bringing external information into the fold to find out what customers want and how they want it, then interacting with them accordingly. This is the essence of creating a positive customer experience (CX), and CX means everything to fostering a loyal customer-base. Consider this stat from Qualtrics:
What Is the Role of Consumer Behavior in Marketing?
The organizations that not only solve, but best communicate that they solve, real consumer problems are the ones that win in the market today. Therefore, consumer behavior insights can be used to inform almost all areas of your marketing strategy. This may include what content you should be creating within your blogs and other content mediums, the types of stories you tell in your video and display advertisements, or even how you adjust your product lines to deliver what the consumer wants.
As an example, let’s consider the content your marketing teams could create in the coming months. If you’re a brand that specializes in products for men (like cufflinks, watches, or ties, for example), you might have a plan to create a bunch of blogs about gifting for men around certain holidays. Easy, right? Well, it certainly can be with the right information.
When analyzing consumer search behavior, you might find that there are a lot of searches around anniversary gifts for husbands. But what exact keywords are consumers typing into google? Will “gifts for men on anniversary” receive more hits than “ideas for husband anniversary gifts?” This subtle tweak in the way you use titles and keywords in your content could mean the difference between getting almost 10,000 site visitors or just above 1,000 from this content.
Importance of Consumer Behavior
Understanding consumer behavior is essential for a company to find success for its current products as well as new product launches. Every consumer has a different thought process and attitude towards buying a particular product. If a company fails to understand the reaction of a consumer towards a product, there are high chances of product failure.
Due to the changing fashion, technology, trends, living style, disposable income, and similar other factors, consumer behavior also changes. A marketer has to understand the factors that are changing so that the marketing efforts can be aligned accordingly.
What is the importance of consumer buying behavior? This article outlines several of them.
1. Consumer Differentiation:
In marketing, consumer differentiation is a way to distinguish a consumer from several other consumers. This helps to make a target group of consumers with the same or similar behavior.
Though you have a targeted customer demographic in your business, you can still have variations between individual customers. Each group of consumers are different and their needs and wants differ from other groups. When a marketer is knowledgeable about the differentiation of each group of consumers, he can design separate marketing programs.
Consumer differentiation will help to tailor your strategies to the needs of varying customer groups. When consumer differentiation is done, you can expand the width and breadth of your services. You will be able to effectively serve a wider group of people.
2. Retention of Consumers:
“Consumer behavior is of most importance to marketers in business studies as the main aim is to create and retain customers,” says Professor Theodore Levitt (Kumar, 2004).
Consumer behavior is not just important to attract new customers, but it is very important to retain existing customers as well. When a customer is happy about a particular product, he/she will repeat the purchase. Therefore, marketing the product should be done in such a way that it will convince customers to buy the product again and again.
Thus, it is very evident that creating customers and retaining them is very important. This can be done only by understanding and paying attention towards the consumer’s buying behavior.
3. Design Relevant Marketing Program:
Understanding consumer behavior allows you to create effective marketing campaigns. Each campaign can speak specifically to a separate group of consumers based on their behavior.
For example, while targeting the kid’s market, you may have to look out for venues such as TV ads, school programs, and blogs targeting young mothers. You will need to take different messaging approaches for different consumer groups.
A study of consumer behavior enables marketers to understand what motivates consumers to make purchases. Furthermore, the same motive can be utilized in advertising media to stir the desire to make a purchase. Moreover, marketers should take decisions regarding the brand logo, coupons, packing, and gifts on the basis of consumer behavior.
4. Predicting Market Trend:
Consumer behavior analysis will be the first to indicate a shift in market trends. For example, the recent trend of consumers is toward environment-friendliness and healthy food. This changing market trend was observed by many brands including McDonalds. Based on consumer behavior, McDonald’s brought healthy food options.
By conducting a consumer behavior study, a company saves a lot of resources that might otherwise be allocated to produce a product that will not be sold in the market. For example, in summer a brand will not waste its resources producing a product that will not sell in summer. Based on consumer behavior the company decides on a production strategy which will save on warehouse costs and marketing costs.
5. Competition:
One of the most important reasons to study consumer behavior is to find out answers to some of the questions:
Is the customer buying from your competitor?
Why is a consumer buying from your competitor?
What features attract a consumer to your competitor’s products?
What gaps are your consumers identifying in your products when compared to your competitors?
Studying consumer behavior facilitates understanding and facing competition. Based on consumers’ expectations, your brand can offer competitive advantages.
6. Innovate New Products:
We all know some of the big names such as New Coke, Crystal Pepsi, Colgate Kitchen Entrées, Earring Magic Ken Doll, and Wheaties Dunk-a-Balls Cereal. Can you see the similarities in these products? Yes, they all failed!!
The sad truth is that most new products and new ideas end up in failure. There is an estimate of new product failures – they range from 33% to 90% based on the kind of industry.
Companies consistently strive hard to improve the success rate of their new products or new ideas. One of the most important ways is to conduct a sound and thoughtful consumer behavior study.
With the help of consumer behavior analysis, Nike realized that most of its target audience is not professional athletes, but many of them were striving to be more like them. So at the 2012 Olympics in London, Nike introduced a campaign to encourage athletics called ‘Find Your Greatness’. It aimed to promote the aspirations of being an athlete, not just with high-performing athletes but wanted to include all people regardless of their physical capability. The campaign was well planned and was data-driven, of course, carefully analyzed before taking any action. This message inspired many consumers and had enormous appeal to target consumers.
7. Stay Relevant in the Market
When the world is changing as rapidly as it is happening today, the biggest challenge we all face is staying relevant to our target market. And do you know what is the main reason behind the rapid changes? It is the ever-changing behavior of our customers.
Today’s consumers have greater choices and opportunities, which means they can easily switch to a company that offers better products and services.
“The pre-eminent skill required to shift ahead in the twenty-first century is the ability to see and seize.” -Adamson and Steckel, authors of Shift Ahead.
Losing relevance will only cost the company its market share. Haven’t we seen Sony Walkman failing to stay relevant in the digital music era, and the taxi industry doom with no preparedness to battle the UBER uprise!!
8. Improve Customer Service
Consumers require different levels of customer service, and understanding the differences within your customer base will help you provide the most appropriate service for individual needs.
For example, if you own an electronics store, high school or college students who buy a new laptop are more likely to understand the features they’re looking for than a person buying his first computer. With the first demographic, your service goal will be to provide information about the latest trends in technology, while with the second demographic, you’ll need to spend more time educating the customer, finding out what his specific needs are, and even teaching him how to use the features of his new electronic device.
Benefits Of Understanding Consumer Buying Behavior in Creating Better Marketing Videos
Target the right audience: By understanding consumer buying behavior, you can identify the characteristics and needs of your target market and create marketing videos that are tailored to them. This can increase the effectiveness of your marketing efforts and help you reach the right people.
Create more effective messaging: Understanding consumer buying behavior can also help you create messaging that resonates with your target audience. You can identify the key pain points and concerns of your target market and create messaging that addresses those issues in a way that is likely to be well-received.
Optimize video content: Understanding consumer buying behavior can also help you optimize the content of your marketing videos. You can identify what types of content are most likely to resonate with your target audience, such as video testimonials or product demonstrations, and use that information to create more effective videos.
Improve conversion rates: Understanding consumer buying behavior can also help you improve the conversion rates of your marketing videos. By identifying what motivates consumers to make a purchase, you can create videos that effectively communicate the value of your product or service and encourage viewers to take action.
Track and measure success: Understanding consumer buying behavior can also help you track and measure the success of your marketing videos. By identifying key metrics such as view counts, engagement, and conversion rates, you can identify which videos are performing well and make data-driven decisions about how to improve your marketing efforts.
In conclusion, understanding consumer buying behavior can help you create marketing videos that are more effective, resonate with your target audience, and track the success of your efforts. It also helps optimize the content and improve the conversion rates.
The FIFA World Cup is one of the most watched sporting events in the world, with millions of viewers tuning in from all around the globe to watch their favorite teams compete for the ultimate prize.
As such, the event has become a prime target for advertisers, who use the opportunity to reach a massive audience with their message. As a result, there have been some truly iconic World Cup video ads over the years, which have become etched into the collective consciousness of fans and non-fans alike.
From Nike’s “Write the Future” campaign to Adidas’ “All in or Nothing”, World Cup video ads have been a powerful tool for brands to connect with their audiences and create emotional connections between the players and the viewers.
Here are some of the most iconic World Cup video ads of all time.
1. Nike “Write the Future” (2010) Nike’s “Write the Future” campaign for the 2010 World Cup featured some of the biggest stars of the game, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, and Ronaldinho.
The ad follows each of these players as they prepare for the tournament, showing how their individual destinies depend on their performance on the field.
It culminates in a dramatic finale where Ronaldo’s shot is blocked by an opponent and Drogba’s penalty kick is saved, leaving the outcome of the match in the air.
2. Adidas “All in or Nothing” (2014) Adidas took a different approach to their World Cup video ad for the 2014 tournament, with a campaign that focused on the importance of team spirit and dedication.
The ad features some of the biggest stars of the game, including Lionel Messi, Luis Suarez, Arjen Robben, and Mesut Ozil, and shows how they come together to achieve a common goal.
The ad is accompanied by a powerful soundtrack, and culminates in a dramatic finale where the team is victorious against all odds.
3. Coca-Cola “The World’s Cup” (2018) Coca-Cola’s “The World’s Cup” ad for the 2018 tournament was one of the most memorable World Cup video ads of all time. The ad follows a young boy as he travels around the world and gathers players from different countries to form a team for the World Cup.
The ad is set to a soaring soundtrack and features some of the world’s greatest players, including Neymar, Lionel Messi, and Cristiano Ronaldo.
It culminates in a dramatic finale where the team emerges victorious and the boy is embraced by his teammates.
4. Visa “Go Fans” (2018) Visa’s “Go Fans” ad for the 2018 World Cup was all about the fans and their passionate support for their favorite teams.
The ad follows fans from various countries who come together to cheer on their teams, and culminates in a dramatic finale that shows how their passion can create an incredible atmosphere.
The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.
5. Pepsi “Unstoppable” (2018) Pepsi’s “Unstoppable” ad for the 2018 World Cup was all about the power of football and how it can bring people together.
Wrapping up: The ad follows a group of kids from around the world who come together to play a game of football, and culminates in a dramatic finale where they are successful in their quest.
The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.
These are some of the most iconic World Cup video ads of all time, and they will continue to be remembered for years to come.
The power of these ads lies in the way they are able to connect with viewers and create emotional connections between the players and the fans.
Whether it’s Nike’s “Write the Future” campaign or Visa’s “Go Fans” ad, these World Cup video ads will continue to be remembered for their creativity, impact, and resonance.
Credit: article was written with support from openai.com
Real estate agents in today’s digital world now understand that having videos is a great way to market their business. YouTube and Facebook Live are a great way to lead generate and having fun videos is a sure way to attract more buyers and sellers.
When looking at real estate market statistics from the past few years, it’s clear that technology continues to dramatically influence home buying — thanks in no small part to tactics like real estate video marketing.
Not just that video marketing is one of the best ways to generate real estate leads in 2022. You don’t have to take our word for it—listings with video receive over 403% more inquiries than those without. Besides, 63% of homeowners are likely to hire an agent who uses video over one that doesn’t.
This shows just how much potential video holds to get you the right set of buyers for all your listings. Why video marketing is essential
Video marketing has been an essential part of many businesses marketing strategies in recent years. In fact, 9 out of 10 marketers used video in their marketing campaigns in 2020. This number has increased this past year in particular, in part thanks to the move towards a more digitally friendly world that the COVID-19 pandemic caused. Here are some facts that shed light on the effectiveness of video marketing:
Facts About Video Marketing For Real Estate Agents.
Videos are a consumers’ favorite type of content to see from a brand.
54% of consumers want to see more video content from businesses.
84% of consumers say they bought a product or service after watching a brand’s video.
Moreover, consumers are much more likely to engage with videos by liking, commenting on, or sharing them. Sharing in particular is very important, as this is the internet’s equivalent to word of mouth. If the general internet population seems to like and trust a product or service, others are more likely to like and trust it as well.
To put it simply, not incorporating videos into your brand’s marketing could have you losing out on an untapped audience.
So, to help you succeed as a real estate agent we’ve compiled a list of the best real estate video ideas you can use to spread the word about your business and generate high-quality leads this year. And once you have your idea chosen, you can turn it into a compelling video and we at kennysoft STUDIOs are here to help you bring your idea to life.
1. Share a realtor testimonial video on social media
Testimonials build social proof and enhance your credibility, but video testimonials kick these benefits up a notch with a personal element. In fact, a study revealed that two out of three people are driven to purchase after watching a testimonial video—and real estate is no exception.
People trust people, and watching and hearing your happy clients talk about their experience working with you can help attract leads and convince them about your services. Add storytelling and emotion to that, and you’ve got yourself a winning video.
You can ask clients for testimonials at your open house, when you close the deal, or when you’re done with all the work. Ask them what it was like working with you, so they elaborate on how you understood their needs and helped them find their dream house. If your client doesn’t know
You can ask clients for testimonials at your open house, when you close the deal, or when you’re done with all the work. Ask them what it was like working with you, so they elaborate on how you understood their needs and helped them find their dream house. If your client doesn’t know what to say, give them some talking points or write it on a piece of paper in front of them so they don’t get stuck and can give a flawless testimonial without hesitation.
You can then share the testimonials you record individually or compile them and create a montage video. Either way, testimonials make for great content for various platforms—you can share them on your website, YouTube, and as posts or ads on Facebook and Instagram, just like the …. Real Estate did here
You can shoot a testimonial video with your mobile while ensuring you’re in a noise-free environment with a good background. You can also shoot this video in front of your client’s new house to take it up a level.
Credit : The Hawkins
To compile all the clips together and present them in an attractive way, you can contact kennysoftSTUDIOs to help you edit the video, like the one we’ve shown below. You can customize it with your videos, text, music, add subtitles and even change the layers and order of slides to create an attention-grabbing video that’ll hook your viewers and convert them into future buyers.
1. Create a real estate promo video
Real estate promo videos are an excellent way to show potential buyers the services you provide, the work you’ve done till now, and give them a sneak peek into what it would be like to work with you. It’s essentially a promotional video for your services as a real estate agent or agency.
You can create short promo videos to run as ads on social media or include one as an explainer video on your website.
Apart from high-quality images, use strong copy with a touch of emotion to make the buyer feel something, and drive action through emotion. Additionally, this video should mention your active location and display your sales history with data. At last, end your video with a strong CTA comprising your name and contact information like phone number, email address, and website.
You can even make longer videos for YouTube and talk about your goals, mission, and how you connect buyers with their dream homes. This promo video from real estate agent fits well in this category.
To create a promo video, you can either hire a professional videographer or do it yourself on a budget by shooting the clips from your phone and compiling them together with InVideo’s fully-customizable real estate promo video template. Just add your images, edit the text as you want, change the music to your liking with our stock library, and you’ll have your professional-looking video ready in minutes.
2. Shoot a realtor intro video
Introduction or profile videos help first-time visitors put a name and face to your brand and build trust. They also help people understand how you work and whether you’ll be a good fit for their real estate needs. Further, you can use this one piece of content on all your platforms—on your website, as your YouTube channel trailer, or a pinned post on Facebook. You can even send this as a welcome email whenever a prospective lead signs up to your email list.
The simplest way to go about an intro video is to use and modify what you wrote on your website’s about page. You need to show who you are, your background, certifications, awards, achievements, and previous sales. But that’s not the only thing—you can also talk about your hobbies, interests, and why you love your work. The idea is to humanize your brand, so don’t be afraid to show a little personality
3. Create a property listing video
When you think of real estate videos, the first thing that comes to mind is listing videos. Think beautiful properties, shot from aesthetic angles, with super fine furnishing and a lush garden—wouldn’t you want to buy it?
In fact, in 2020, 63% of homebuyers made an offer on a home they’d only seen virtually. This shows how effective listing and walkthrough videos are in giving prospects a look and feel of the property and driving deals forward.
For example, consider this listing video from Team Pinto. The real estate agent takes you through the property and its amenities herself—besides giving a comprehensive look at the house, which also helps build a personal connection with viewers.
But if this doesn’t sound like you, you can just capture stunning photos and videos of your property (with your mobile even), compile them into a video and add some music or text to it. It will be effective in showing off your property and getting a waiting list of buyers. Here’s a great example of such a video.
For shooting a property listing or walkthrough video, you can either hire an expensive film and production crew or shoot yourself in bright natural light with your mobile. Just make sure you’ve set it to the highest resolution and use a gimbal or tripod to prevent your video from being shaky and unclear.
Credit: Now Homes
4. Educate your audience on renovation mistakes to avoid
Besides using videos to promote your properties and business directly, you can also use them to educate your audience, showcase your expertise, and build their faith in your services. This will nurture potential buyers by meaningfully adding value to them.
Videos on mistakes that home buyers make, like “popular home renovations to avoid” are great ideas for this. They help you solve the real-life problems your prospects face, increase their chances of turning to you when they need your services, and generate more warm leads.
Transform Real Estate does a fabulous job at this, talking about home renovation mistakes to avoid to help you increase your home value for when you plan to sell. You can either create a long-form spoken video and publish it on YouTube like the example above or a quick animated video educating yor audience.
Credit: Graham Stephan
5. Share A List Of Kitchen Improvements On Instagram
The home improvement-DIY industry enjoys a good audience, and research says that videos are their preferred mode of information.
You, too, can create and leverage videos to attract this audience and put your business in front of them to generate more warm leads. Moreover, home improvement videos can also help you stay on the radar of those prospects who are remodeling their home to put it on the market soon.
While YouTube is an excellent place for such videos, you can also make short and crisp videos on topics like “kitchen remodeling on a budget” and post them on Instagram—even as reels.
You can take inspiration from this quick and engaging video.
Credit: BuzzFeed Nifty
Ready To Get started?
Real estate video marketing can boost your business by generating new leads, creating more engagement with your brand, and giving you an appealing and captivating way to show off listings to a wide audience.
In a time when the world keeps becoming more digital, it’s more important than ever to adapt to the world of video marketing.
Remember, the ideas for how to market your video and business overall are wide and varied, giving you plenty of opportunities to show the best of what you have to offer.
You can get started by brainstorming video ideas that reflect your business’s vision and general approach to real estate. After you create your video, you’ll need to pick the best channel to promote it. The first step can feel like the hardest, but in no time you’ll be reaping the benefits that come with video marketing.
Looking for an expert to help you with a very engaging video for you as a real estate agent or an agency? Look no further kennysoft STUDIOs is here to help you.
Baker arranging showcase in bakery. Selling product to a customer.
Today we will be talking Video marketing tips for small businesses in Nigeria, incase you don’t know video marketing is here to stay, you accept it or not the truth remains that in 2022, video marketing is rapidly becoming the most popular form of content marketing, with most consumers preferring short-form video over any other content type. As video marketing content continues to rise in popularity, there are a few best practices and helpful hints and tips your small business needs to know about. We’ve done the research, gathered the best tips and have broken it all down by platform to help your small business boost sales with video marketing content in 2022.
As the demand for online videos grows, video marketing becomes more relevant. Besides giant corporations, small businesses can also use online videos to promote their products or services online and attract more customers.
Before we go into details let define what’s video marketing so we can all understand better,
What Is Video Marketing?
Video marketing is a strategy that uses videos to share valuable information. These videos can help gain the trust of potential customers, establish credibility, and raise brand awareness.
If small businesses produce bite-sized video content, they can attract customers, generate leads, and drive conversions as long as they share it on various digital marketing platforms like Facebook, YouTube, etc.
So, let’s begin. Grab your popcorn and dim the lights: your small business’s screen time starts now.
Video marketing tips for small businesses
Tell A Story
A great marker should be a great creator. Marketing means being creative and thinking outside the box, yet we often seem to forget that and get caught up in the technical aspects of it such as reports, metrics and all kind of different tools that are supposed to increase the ROI.
But at the very foundation of a solid video campaign is nothing more than a good storyline. Remember that at the other end of your campaign will be a human being who needs to relate to your story and that’s what your focus should be on.
As per this presentation which is based on YouTube’s studies, 70% of the effectiveness of your campaign will depend on how good is the story behind your video. That’s how important this very first step is and if you get it wrong, you will have a flimsy foundation to build your campaign on. It doesn’t matter if you shoot in 4K, have the best videographer and the video editor or if your laser targets your audience. It all comes down to the story.
The storyline will have to be somehow dependent on your brand and there are no specific guidelines, but generally speaking, videos that are either funny or emotional (or both) tend to perform better.
So definitely put the majority of your time and efforts into building a solid script before you actually start shot the video.
Use an Introductory Video To Tell Your Story
As a small business in a sea of other small businesses, the proper thing to do is introduce yourself properly. What better way to do that than with an introductory video?
Whether it’s an on-the-fly Live Q&A social video on Facebook, a behind-the-scenes look at the operations of your business, or a business profile video on your website’s home page, introductory videos start a dialogue with your audience. Create an online video to answer frequently asked questions, share a behind-the-scenes look at daily operations, and illuminate your brand’s story.
Take a look at this video marketing effort from Warby Parker, which shares the common problem that inspired the company and tells the audience how their process offers an affordable solution.
Now, adopt this concept to share your brand’s story. Focus on the problem you offer a solution to and the inner workings of the business, its history, beliefs, and mission statement.
Keep It Short
Keep your videos short – Not only is short-form video content much easier for brands to create, it’s also the type of content that customers love to consume! Did you know that people have an attention span that’s only 8-seconds long? Your audience is much more likely to watch an Instagram Reel than a full-length YouTube video.
Show Rather Than Tell
The whole purpose of the video is to actually show your viewers who you are, what you can do and how your service or product works. If a picture is worth a thousand words a video should worth a million.
Get as specific and as explicit as you can with your video. Be totally transparent and let your audience see what it is that you will provide them. Don’t just have someone in a suit behind a desk talking for 2 minutes straight about your company profile. Nobody is interested in that. Instead, show them what you can do for them.
Zappos, which is one of the biggest retailers specialized in skiing equipment has increased conversion with as much as 25% just by adding demo videos to each of their product. So if you’re selling a physical product that’s a great way to boost sales.
Quality Over Quantity
My number one tip is simple but absolutely non-negotiable: you must be uncompromising when setting the standards of quality for your video content. We know the research behind user behavior and how digital algorithms manipulate user experience.
Producing impactful, compelling content that moves viewers to opt-in and continue watching despite the endless options awaiting them behind another swipe or click is absolutely more important than ever.
Quality over quantity always.
Create Content That Educates Your Audience
Creating high-quality content, not necessarily high production value, that educates your target audience and answers their questions is key for your digital strategy.
The number one category on YouTube? How-to videos. I tell our clients to start with sharing tips, tricks, and even behind-the-scenes of their operation on video.
Create Company Vlogs
Add video diaries to your video marketing. You can do these monthly or weekly or whatever works best for you, but make sure you are doing regular vlogs where you talk directly to clients or prospects on what your company has been doing, what you’re working on now, and what you have planned for the future.
These videos create a personal relationship that is so hard to get these days, they convey useful information, they display your company culture, and best of all; they’re very inexpensive to produce.
So find someone with a great on-screen personality or a high-ranking employee and do these regularly. You’ll be amazed at what these can do for a small business.”
Use Video Testimonials
Get video testimonials from your best customers. Happy customers can usually sell better than you can. It’s not difficult and you can do it very quickly.
Contact a few happy customers, shoot their testimonial on your phone, edit it down to the most important information and then post it on your social channels by buying geo-targeted ads. Post them on your website and use them in an email campaign to your existing customers.
Let your customers sell for you. I know this will work because we have been using this strategy for over 3 years in our business and it is a huge part of why we have generated millions in sales from clients.
Target A Platform
One mistake that we’ve seen many businesses do is to simply take the same video and throw it on all social media platforms. While that will probably get you some results, it is definitely not the optimal way of handling it.
And it’s not just us saying that. Mark McMaster said in the same presentation cited above that 44% of the campaigns they analyzed were not optimized for the platform they run on. And when we say platform we pretty much refer to just YouTube and Facebook as these two giants take up 86% of all online video view (not taking into account Instagram views which runs through Facebook ads too).
YouTube works like a search engine and people go to YouTube to get answers to specific questions, watch how-to videos, product reviews, and tutorials and so on and so forth. The content they want to watch is informational or educational most of the times. So if you plan on running your campaign on YouTube keep that in mind and make your videos more informational and maybe a little bit less funny.
Facebook, on the other hand, is the exact opposite. There is no intent based. The majority of people go on Facebook so simply distract themselves from work and just to chill. They connect with their friends, and they enjoy watching funny videos or pictures. And that’s what you need to keep in mind if you’re targeting Facebook.
So if the goal of your campaign is to laser target women looking to buy mascara products for example, then YouTube is great for that. But if you want to go after a broad audience, such as women interested in the beauty industry, because you want them to know about your company or your product, that’s what Facebook is great for.
Yes, filming and editing two videos instead of just one will probably cost twice as much, but if you set up your campaign right, the ROI will be better in the end.
First Three Seconds Are The Greatest
According to Facebook for Business, 65% of people who watch the first 3 seconds of your marketing video will watch at least 10 seconds. 45% of those will watch for 30 seconds.
You could have the most amazing, enticing marketing message later on in your video, but if the first 3 seconds don’t capture your audience, the whole rest of the video will go unseen.
Try including an attention grabber to begin your marketing videos that will make them stand out. You may also want to include emotional appeal in your video intro to pull your audience in.
Video Marketing Tips Final Advice:
As a small business, starting a video marketing strategy can feel overwhelming. That’s why we reached out to our network for their advice to give you the confidence to get started.
When launching a new marketing channel, remember to set your goals, create valuable content for your target audience, and stay true to your brand.
And as always, measure your results following a campaign to see what worked and what didn’t so you can optimize your strategy for next time.
Ready to Take Your Business from Great to Awesome?
Level-up your marketing efforts by partnering with kennysoft STUDIOs, Nigeria’s No1 video marketing agency. Get in touch today to see how we can be awesome together:
Video Marketing Tips and Techniques to Use on a Budget for small businesses
According to a survey by hubspot.com video marketing data, 69% of video marketers surveyed own production equipment while 10 percent rent, and the remaining group does both.
There’s an argument to be made for both.
On one end, creating videos in-house can be cheaper. However, outside agencies can provide higher-quality content.
In fact, most smaller brands (those with 200 employees or less) believe creating video content through an outside agency offers a better ROI than doing so in-house.
However, across all business sizes, roughly a third of respondents say the ROI is about the same either way.
With that said, it’s important to weigh your options and assess when and what you should rent versus own.
Upon first look, it might seem like renting is the smarter (and more affordable) option. However, most marketers surveyed (58%) say creating content in-house is cheaper.
To make this decision, consider the type of content you’ll be producing and the equipment you’ll need.
This is key in determining what is more cost-efficient.
If you’re a makeup brand for instance, you can probably produce great content sitting in front of a camera simply showcasing your products in action with good lighting. However, if you’re a travel and hospitality brand, you’ll likely need props, on-camera talent, location, and many more elements to fulfill your vision. In this case, it may be cheaper to outsource.
2. Separate need-to-haves from must-haves.
When it comes to video equipment, there will always be bigger and better out there.
If there’s one area you should focus on, it’s lighting.
Many believe that having the best camera does the trick but the truth is, lighting is what makes or breaks the quality of a video.
Lighting sets the tone and mood of a video, two elements you need to maintain your audience’s attention in a video.
Sound is another area to splurge on – specifically your mics. This will enhance the quality of your video, especially if you have to settle for low-end cameras.
As for everything else, (the camera, the lens, the accessories), these are great add-ons but if you’re on a budget, you can make do with low to mid-range options while still getting a high-quality result.
3. Leverage user-generated content.
According to HubSpot Blog Research, the number one challenge video marketers face is a lack of time to create video content.
Well, who said you had to create your content from scratch? You’re likely sitting on a pile of content from your customers right now.
If you have a strong social media presence, you likely have a bank of user-generated content ranging from images to videos and text. You can leverage all of these for campaigns and use them to supplement your own content.
For instance, ahead of the official Fenty Beauty perfume launch, its founder and musician Rihanna posted what seemed to be an ad. It was a video compilation of various celebrities and influencers mentioning how good she smells – “like heaven” was a phrase heard multiple times.
Without ever having to produce their own video, the brand leveraged UGC to build anticipation surrounding this launch.
4. Hire student and amateur talent.
When it comes to on-camera talent, this is where brands often struggle to think of alternatives.
They usually opt for an in-house creator just to save money, even though their role may not focus on this area at all. Or they contract talent, which can be costly.
Here’s a third option: Reach out to students and amateur actors.
In some cases, money isn’t the main motivator. It can often be exposure, gaining experience, or building up a portfolio. However, paid opportunities will always generate more interest and can get you more experienced talent.
5. Use free editing software.
When you think of video editing, the first thing that comes to mind is probably Adobe.
It’s the go-to software for production professionals. However, it’s complex and isn’t affordable. If you own an Apple device like the Macbook or iPad, you will have free video editing software already available.
While it doesn’t have as many features and offers limited functionality, it works well for simple editing and you can always find workarounds on platforms like YouTube.
Some free editing software comes with free music or you can find online websites that offer royalty-free music.
If you’re intimidated by the idea of video marketing because you think you don’t have the funds, hopefully, these five techniques will change your mind.
Video marketing is an important part of content creation and can drive sales so don’t let money prevent you from staying in the game.
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