Video marketing can be an overwhelming concept for small businesses and startups. It will require a considerable investment, but will it be worth it? Some business owners might think that video marketing is exclusive to established businesses, but this is not true. In fact, small businesses stand to benefit the most from this type of marketing content.
The Benefits of Video Marketing
Video marketing has always been an effective way to target a specific audience. It started at the dawn of television, and it still is an excellent way to market your business in today’s digital world. Videos in digital ads today are more relevant and catchier, and they can help boost your business in the following ways:
Better Way to Acquire Information
People today have shorter attention spans and less patience than previous generations. They grew up in a time of instant gratification. If choosing between reading an article that will take at least ten minutes or watching a two-minute video about a product, most people will choose the video. That is how effective and impactful videos are.
Visual Support
Your videos can act as additional visual support for your existing marketing materials. You can start working with your current materials and create engaging video content that will capture your audience’s attention while strengthening your brand awareness.
Encourage Conversion and Boost Your Sales
Since videos are highly engaging content, they can help boost your sales. Companies that add product videos to their landing pages can increase their conversions by up to 80 percent. Videos are powerful marketing tools. When done right, they can grow your sales.
Help Promote Trust
The best thing about videos is how they communicate emotions so effectively. Successfully creating an emotional bond with your target audience is one of the key factors in earning their trust. Trust is never easy to get or instill in your potential customers, but it can create wonders for your brand once you have it.
If you make video materials for your brand, you can try shooting interviews, testimonials, and behind-the-scenes videos to make your brand more real and relatable. These are also effective ways to showcase the positive thoughts that current customers or employees think about your brand or company. Having real people talk about an organization, a product, or a service, makes it more authentic and attractive.
You can also make engaging content to educate or wow your viewers. Seeing how a product works, for example, will give them a clearer understanding of what it does, and it will help inform their decision to buy.
Not Everyone Is Doing It
Video marketing is a highly effective marketing tool, but not everyone is using it yet. Utilize this to your advantage, and be one of the firsts in your industry to create video content. Let this be your edge over your competitors.
Shareable With Extensive Reach
Another great thing about video content is how easy it is to share them with other people. You can upload them on your social media platforms, and once it captures people’s attention, your network will do the sharing for you. As a result, you will have better chances of reaching different audiences without relying on paid ads. Moreover, videos give you better access to mobile viewers, who comprise the majority of online users today.
Conclusion
When companies and brands want to make big names for themselves, they make viral video ads. That is how powerful, fast, and massive video marketing’s reach and impact are. With the right strategy and team, you can bring your small business to the next level using quality video materials.
Do you need professional video marketing services ? We can help you in various ways, from video production and editing to strategy creation and development. Contact us today to learn how we can help you.
The world is evolving so is marketing, the way we use to market our product and services have change a lot, now things are done a little different then it uses to be; products and services are now sold in an appetizing way using motion graphics to support its customer’s appeal. These was not possible some few years ago, now with the help of video you can create any imaginable reality for your customers to believe.
Humans And Visuals
It’s well known that humans are visual begins, as far back as the early cave days Some of the earliest evidence of stories comes from the cave drawings in Lascaux and Chavaux, France. The drawings, which date as far back as 30,000 years ago, depict animals, humans, and other objects. Some of them appear to represent visual stories. It is human nature to stories using visuals, The creators of those ancient cave drawings may not have had a marketing strategy in mind … but there’s a reason that visual communication has stuck around for millennia and can be found in practically every culture. We are hard-wired to process visual information both accurately and quickly.
So, Why Is Video Marketing Important?
For decades, many companies have embraced the written word as a way of giving their readers a “hook,” especially in the wake of Bill Gates’s 1996 monumental essay “Content Is King.” In today’s fast-paced, digital-centric era, however, it’s time to rely on visual content — specifically, video communication.
How The Human Brain Process Visual Content
According to E-Learning and the Science of Instruction by Dr. Ruth Colvin Clark and Dr. Richard E. Mayer, when compared with text alone, text that is combined with images improves comprehension by as much as 89%. That’s probably why video communication is shown to significantly improve our understanding when information is being shared.
What Does This Means For Your Business?
According to the study, adding videos to presentations helps improve audience attention and influence action. Video contents facilitates the absorption of data, helping illustrate information that might require further elaboration. This creates a more informative and palatable reading experience.
Posts with visuals especially videos produce a 650% higher engagement rate than text-based posts. According to the Adobe Digital Index Social Intelligence Report, content paired with visuals yielded a 650% higher engagement rate than standard text posts
Image credit VAN YORK AGENCY
The right video really can make a difference. In fact, 40.2% of marketers say that original, custom visual content such as video and infographics perform best, compared to just 12.5% saying stock photography is best, according to Venngage. When planning your visual communication, always consider custom video content that’s tailored to your message, your tone, and your brand.
No matter what industry you’re in, knowing the basics of video marketing can facilitate and elevate your message. Remember, your audiences are hard-wired to understand videos more quickly and effectively than text.
Video Marketing Can Help When You:
Have a lot of data
Want to tell a complex story
Need to capture someone’s attention
No matter what you’re saying, it’s important to consider how your audience will best understand your message. If you recently conducted a survey but your readers aren’t statisticians, how can video communication help make sense of your data? If the emotional weight of your subject matter has the potential to disengage your audience, how can video communication strike the right tone? Asking questions like these at every turn will help determine when visual content is the right answer.
59% Of Senior Executives Prefer Video Over Text When Both Are Available.
A 2010 Forbes Insights study, in association with Google, surveyed 306 executives, and found that 59% of the participants opted for video content when the information was available in both video and text form.
Image credit VAN YORK AGENCY
A Forbes Insights survey found that individuals prefer more convenient means of absorbing information. Videos, from animated explainer videos to 3D virtual modeling, are increasingly permeating social media as much as they are finding their way into the C-Suite. In fact, organizations in professional services, communications and technology were among a small group of industries that published over 300 videos in 2018. Using videos to educate or influence an audience is one of the most effective means of communication today, and can significantly enhance your storytelling strategy – in both the boardroom and the newsfeed
Some Applications Of Video Marketing
Video marketing can be applied across diverse media, industries, and topics. Some formats include (but aren’t limited to):
INFOGRAPHICS
Infographics tell a story using facts, data, and visuals. They work in both digital and print formats and are a great tool for presenting a clear data- or fact-based message.
ANNUAL & FINANCIAL REPORTS
Annual reports don’t have to be hefty tomes. By following the basics of visual communication and incorporating data viz and iconography, these reports can take on new life and capture interest and readership.
MOTION GRAPHICS
Motion graphics — most often at 90 seconds or less — deliver dynamic stories. These are a great outlet for explaining information, promoting products, or describing a situation. They rely on a multisensory approach to capture an emotional response in the viewer.
INTERACTIVE CONTENT
Interactive content creates a hands-on approach to learning. Whether it’s a full-size microsite or a compact widget, an interactive experience can deliver complex or substantial amounts of information in personalized, easily digestible formats.
BRAND IDENTITY
Maintaining the integrity of your brand is a must. Establishing a clear visual brand identity will ensure that every piece of visual content you produce upholds your company’s values and goals while reaching a defined audience.
AUGMENTED & VIRTUAL REALITY
AR and VR provide opportunities to dig deeper than what’s on the surface. Whether that’s by providing additional data or creating a new universe to showcase your brand, these cutting-edge platforms create an embodied visual experience that communicates the heart of any message.
VISUAL COMMUNICATION CAMPAIGNS
Any individual piece of collateral is a drop in the marketing bucket. With a campaign approach, you can use a variety of visual communication across channels to tell a larger story, whether you’re building brand recognition, sharing information, or launching a product.
The Creative Process: Making A Piece Of Great Video Marketing Content
Understanding the importance and implications of video content is one thing … but creating it is another. Here are three tenets to keep in mind as you work to develop visuals that excel.
COMMUNICATION
Creating pieces that communicate visually requires clear communication throughout the entire process: between content writers and designers, between your marketing team and your design team, and more. If you’re working with a visual communication agency, make sure that they ask at least some basic questions about your goals and target audience. These considerations should be communicated to the entire creative team and should drive the entire production process.
REVISION
Even when you talk about your goals, it’s pretty rare that things will turn out perfectly on the first go. Working with a creative team is a collaborative process, so be clear about the changes you’d like to see and what your reasoning is for those changes. An experienced team of video communicators will be able to make smart recommendations for revisions that address your concerns while keeping your goals in clear view.
PARTNERSHIP
In creating custom content — be it an icon or a visual language — it’s important that you put your best foot forward. Working with a video marketing agency who can guide you toward the end result that’s best for your unique situation and goals will help your visual communication stand out in all the right ways.
Visual communication is a rich part of our history and evolution. It comes to us naturally, so we find it more compelling and easier to understand than text. All of this makes it a powerful tool that marketers can’t afford to ignore.
Just remember one thing if you’re looking to incorporate more visual communication content into your next marketing campaign: focus on quality. In a world where high-quality videos are everywhere, stock imagery won’t be enough to keep your audiences’ attention. So, partner with a video marketing agency to determine the right visual strategy for your brand.
You’ve learned everything there is to know about crafting the perfect video strategy. Now is the time to picking the right video agency, You’ve got story content ideas, a set budget, and precise goals in mind, with the proper KPIs to boot. The only thing left? Hiring the right video agency to help you create the video you need to drive results.
And, don’t worry, we know this sounds biased. We’re a video agency with over 5 years of experience under our belt. We’ve got an amazing experience and it should go without saying – you should hire us.
BUT – We’re also suckers for a good video.
We want you to accomplish all your business goals and create a wonderful video you and your whole team is proud of, whether we create it or not.
That’s why we’re letting you in on all our secrets. As a video agency, we know what businesses like yours should look for when hiring a production team. We know the exact qualities that make a good video agency good, and the tell-tale signs you should avoid as you do your research.
Let’s take a look at just a few of the things you should look for as you begin your video production search.
Previous Examples of Work
Before you do anything, including placing a call for a quote or sending an email to ask a question, you should take a look at the video agency portfolio of work. Does their work catch your eye? Do you think their video style might match your needs?
Beside seeing work that is visually captivating, you’ll want to explore the different kinds of videos they create. If a company specializes in animated videos and doesn’t showcase any live action videos, their strength may not lie in creating a scripted and recorded brand video. Likewise, if you only see reels of stock footage, they may not excel at lifestyle video creation, interviews, or narrative work.
Good Communication
Good communication is essential! Think about it. When’s the last time you nostalgically thought about sending duplicate emails and answering the same question eight times with a glimmer in your eye? No one wants that!
Video production teams will vary in size – you might be dealing with one or two people directly, or a team of 10 – it all depends on the size of the company you hire. Regardless, you’ll want communication to be clear, convenient, and fast. You’ll likely have one single project manager who shares your vision with the rest of the team. If you don’t, you should know the function of every person you’ll communicate with: talk to Kenneth about creative, talk to Michael about production scheduling, talk to sira about video editing. The implication here is that kenneth, Michael and sira will all talk to one another to create and deliver your perfect video.
How do you know communication is clear? For one, you get regular progress updates. You get details about the process without having to ask, and if you do have a question, you can direct it to someone and get an answer pretty quickly. It’s difficult to know whether or not an agency has great communication before you hire them, so be sure to do lots of research – read their reviews, get personal recommendations, and talk to more than one person who works there before signing on.
Quick Turnaround
The time it takes to complete your video is obviously impacted by the scale of your project, but as you do your research, get a good feel for what a normal turnaround time should be. If you need an event video for a round-table you’re attending next week, turnaround should be relatively fast. If you need a three-minute video with complex graphics, on-location footage, interviews, and more, expect longer.
For instance, our normal start-to-finish turnaround ranges from as little as three weeks to as much as two and a half months. If you get any quotes for a much longer time frame, that could be a signal of poor time management or lack of resources. On the other hand, if they give you a surprisingly fast turnaround time, beware of low-quality work.
Positive Attitudes
A positive attitude is a lot more than just a smile. It should be clear the minute you get a phone or email response that the agency is helpful, happy, and eager to please. Team members should get along, they should have your best interest at heart, and, even when giving you an answer you may not want to hear, they do it in an understanding way, giving you workable alternatives.
And trust us – things won’t always be rosy. Obstacles (no matter who’s at fault) can create frustration and anger. A good video agency knows this and keeps a cool head even when tempers are high. Again, this won’t be evident right away, but read plenty of reviews and ask a lot of questions about troubleshooting, quality control, and more before you make your hire.
Ability to Say No
You might have a highly specific plan for the type of footage you want – that’s great! The more guidance you can give, the better. But remember: you don’t want to hire a yes-company, a company that will automatically say yes to everything you request. You want a partner agency that can work with the guidance and feedback you provide and create something amazing, which might mean offering up a new creative angle, perspective, or strategy. They’re the experts after all! They should bring their insight and experience to the table in a way that still incorporates your requests and keeps your brand vision in mind.
This is an unexpected characteristic most businesses would never think to look for when hiring an agency, but it does tell you a lot about a company’s overall strategy, expertise, and confidence.
Still, you want to keep the previous points in mind. You don’t want a company that will say yes to every idea you have even if they don’t agree with it, but you also don’t want a company that will over promise and under deliver, be rude, or not communicate their hesitations.
Conclusion
Finding the right company to work with can be tough. The best advice we can give? Call a lot of companies, keep track of pricing, scheduling, extra benefits, and more, and compare your results. You might end up picking a slightly more expensive option due to the unlimited editing they offer, rather than picking a cheaper option that doesn’t give you any edits at all.
Have you ever wondered how popular videos from your favorite social media video creators like mark angel comedy, Mr. macaroni, basket mouth and a whole lot more go viral? Or you are even wondering how do I even start to make my video go viral in this digital age where video content is king, all I can tell you is welcome on board; you are on the right flight to finding all the answers you need to make your video go viral on any digital platform you can mention be it Facebook, YouTube or even Instagram we have all the answers to make your next video go viral.
So, let’s begin our journey to finding the answer to all your questions on how do I make my video go viral.
For starters, what is a viral video? A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube, Facebook, Instagram as well as social media and email.
According to recent statistics by SEMrush500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Not just that YouTube Growth Trend Statistics In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In May 2019, there were 500 minutes of YouTube videos uploaded every minute.
What about Facebook? According to editor’s choice Facebook Video Statistics (Editor’s Choice) More than 4 billion video views take place on Facebook every day. 500 million viewers watch 100 million hours of video content on Facebook daily. 65% of all Facebook video views come from mobile users.
A recent statistic shows that 5 million videos were posted within 24 hours of the launch of Instagram Video. 50% of business Instagram accounts have posted an Instagram Story. 5.2 million users watched branded Instagram videos during Q1 2017.
Now you understand how huge video contents are in this digital age, so what are the practical ways to make your next video go viral?
Here are 7 practical ways to make your next social media video go viral:
Do some research first
Write compelling and informative titles
Use the Correct Tags and Hashtags.
Make Videos on Trending Topics.
Consider your timing.
Keep it short.
Stay engaged.
Below we’ll go into detail on each of these tactics for making your next video go viral on any platform be it YouTube, Facebook or even Instagram.
Do Some Research First
Don’t just post a video on any video sharing platform be it YouTube, Facebook or Instagram, creating videos on non-relevant topics will make it extremely difficult for you to succeed.
It’s important for you to study your niche. So, what do I mean by this? What I meant is study the kind of videos you want to create, ask yourself what kind of videos I may be comfortable in creating? be it comedy videos, cooking videos, or even motivational videos. This will help you uncover the popular subjects in your niche.
Write Compelling and Informative Titles
Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”
The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”
The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.
In terms of specifics, an oft-cited study from Tubular Insights notes that YouTube video titles should stick between 41 and 70 characters. Meanwhile, tools such as CoSchedule’s headline analyser recommends 55 characters for an engaging headline.
Use the Correct Tags and Hashtags.
Using the right video tags can help you get a sharp edge over your competition. Many video content creators are not using this strategy. This is why they are having a tough time with getting a significant number of views for their videos
Make Videos on Trending Topics.
Trending topics will give your videos more exposure. Your targeted audience will always make an earnest effort to keep abreast of the latest news. They want to know more about the subjects and topics that interest them.
Consider Your Timing.
If your goal is to go viral, you’ll probably want to post your content on a weekday. Some people recommend posting early in the week, too, so that you have as many days before the weekend as possible when you have a captive audience.
The reasoning behind this distinction is that many people are digesting content at work, on lunch breaks, or when they are otherwise browsing the Internet during the workweek. While you can still definitely go viral on the weekend, there may be fewer people looking for content at any given time. Additionally, you’ll want to avoid posting on holidays (unless your content is relevant to the holiday).
Keep It Short.
In the digital age, attention spans are shorter than ever. What does that mean for your content? Nobody (okay, almost nobody) wants to watch a ten-minute video unless it provides really clear value to them. Content that is most likely to go viral tends to be shorter in nature, ranging from a few seconds to a few minutes at most.
Stay Engaged
Finally, when you hit the “post” button, your job isn’t over! For one thing, you’ll want to keep monitoring the engagement and potentially interact with your audience if you start to gain traction. If your content is successful, you’ll also need media outlets to have a way to contact you to continue to fuel your success.
On the other hand, if your content isn’t successful, treat it as a case study and adjust for future content. Note any trends in engagement, what worked and what didn’t work, and any flukes that may have affected your content. Then, use that information to optimize your approach next time you have great content.
With these tips in mind, you’ll have the best shot at getting your content to go viral. May the odds be ever in your favour!
Want to import some outside creativity to create your next viral video? Work with us!
There is always an augment between tiktok vs Instagram which is the world No 1 video sharing platform and advertiser on a tight budget are always finding it difficult between choosing tiktok vs Instagram which to spend their advertising budget on.
It’s always a fight for everyone especially generation Z, there is always this question people always ask between tiktok vs Instagram which should I spend more of my time on, so today we are going to answer all your questions and give our suggestions on both platforms so without further ado lets dive in to get all your questions answered on the tiktok vs Instagram war.
If you don’t know Instagram’s influencer market is estimated to be worth over $13.8 billion dollars. More than half a million sponsored posts have been posted on Instagram in 2021 so far. While 89% of marketers say Instagram is the most important channel for influencer marketing, newcomer TikTok has quickly become one of the most popular platforms in the world in less than two years and a rising platform for influencers.
The Coronavirus stay-at-home order seems to have only escalated TikTok’s new user growth. TikTok became the most downloaded non-game app worldwide during March 2020 with more than 115.2 million installs. For comparison, in 2019, Instagram only averaged 111.5M downloads per quarter.
Just like Instagram, TikTok gives users of the app the ability to like, comment and share, however, it stops there. There aren’t options to repost or save content, however the app continues to have an impressive 689 million monthly active users globally as of 2020, Just recently tiktok announce an active user of 1 billion monthly active users globally.
It is known for its virality and one-of-a-kind content, making it so unique and impactful when it comes to influencer marketing.
Tiktok Vs Instagram Comparison
As a brand, there are multiple ways to get involved with a TikTok influencer. This includes creating challenges, which often go viral, meaning this is a sure-fire way to get your brand, its products, and services, noticed.
65% of TikTok’s users are between the ages of 16 and 25, which is something brands should be mindful of, ensuring that this also correlates with their own target audience and their demographics.
TikTok also offers analytics tools, where metrics such as video views and profile views can be found, as well as useful information about an account’s followers, which is particularly beneficial for brands when seeking a new partnership or collaboration.
Now, Instagram is the most popular social media app when it comes to influencer marketing, however, that doesn’t mean it is the best for you and your brand.
The needs of each business differ greatly, and so, this changes the platforms in which you need to utilise.
Instagram is so popular due to its versatility. With the ability to create and share professional-looking photographs, as well as short and long-form videos, Instagram caters for almost everyone, but that also depends on your target audience, too.
The content we see on Instagram is very much carefully curated – on main feeds, anyway. Instagram Stories are great at showing real-time content that is much more ‘off-the-cuff’, and features such as Reels and IGTV allow influencers to showcase their creativity and passion for content creating.
The largest portion of Instagram users are aged between 25 and 34 years old, so, to get the very most out of your influencer marketing campaign, this should resonate with the target audience of your brand.
Since brands have been using Instagram for paid ads and Influencer marketing for a long time, the site has earned a reputation among users as an ad space.
Tiktok Vs Instagram Conclusion
Both social media apps offer their users an entirely contrasting experience. With differing audiences and a completely different offering in content, TikTok and Instagram are great for influencer marketing campaigns for their very own reasons.
In terms of TikTok vs Instagram, it isn’t necessarily a case of which trumps the other, but which best suits your brand.
Think about your target audience and consider the content you’d like to represent your brand and its products or services, and you’ll find your answer.
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