Category: Tips

10 Reason why Tiktok Ads are worth it?

Are Tiktok Ads Worth It? The short answer — yes, you should definitely give it a go. It’s one of the fastest-growing (& most cost-effective) social media platforms in the world and is quickly becoming an advertising haven for businesses! But deciding if it’s the right fit for you requires answers to essential questions like:

Who is your target audience?

(If they’re 25 and under, TikTok is the place to be!)

Can you easily showcase your products/services in a video?

Are you comfortable sharing light-hearted content?

(TikTok isn’t a ‘serious’ platform by any means).

I personally recommend you spend time experimenting with the platform and different types of content so you can find the perfect fit for your business!

That been said, why will you even want to market your product or service in TikTok to start with. I believe you don’t know let me explain to you statistically, just take a look at these statistics from Influencer marketing hub

  1. TikTok Users Spend More than 850 Minutes Per Month on the App

According to Statista, US TikTok users average 858 minutes per month on the app. This statistic gives information on monthly TikTok app user engagement in the United States in March 2020.

If you examine the data from October 2019 to March 2020, you will note a considerable increase in the time that the average TikTok user spent on the app. Usage grew from an average of 442.9 minutes per month in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February, and 858 minutes in March 2020.

2. TikTok now has 1 Billion Monthly Active users (January 2022)

As of January 2022, TikTok had 1 billion Monthly Active users worldwide!

In a December 2019 Statista survey, 23 percent of respondents stated that they had used or seen videos posted on TikTok. Conversely, 44% indicated that they hadn’t, while 33% claimed to have never heard of TikTok. However, more U.S. internet users used TikTok in 2020 during the COVID pandemic, so these percentages now probably understate the actual situation.

3. 3 Billion Installations

TikTok has been installed on devices over 3 billion times worldwide. It passed the one billion-milestone in February 2019 and the two billion-figure in April 2020. It reached three billion in Mid-2021. TikTok became only the fifth non-gaming app to reach the 3-billion level and the first not owned by Facebook (now Meta).

4. 167 Million TikTok Videos Watched in an Internet Minute

In August 2021, Statista collated online media usage for an “internet minute” worldwide. In that time, people consume hundreds of thousands of hours of content and send, scroll, and upload millions of messages, emails and texts. Amongst these statistics, Statista found that TikTok users watch 167 million hours of videos on the app in a sample minute.

5. Entertainment Most Popular Category on TikTok by Hashtag Views

As of July 2020, the most popular content categories on TikTok all had over two billion views, according to Statista. The most viewed content category on the app was entertainment content. Presumably, this category includes all those lip-synching videos. The second most viewed content category was dance. 

The most popular categories overall are:

Entertainment – 535 billion hashtag views

Dance – 181 billion

Pranks – 79 billion

Fitness/sports – 57 billion

Home reno/D.I.Y. – 39 billion

Beauty/skincare – 33 billion

Fashion – 27 billion

Recipes/cooking – 18 billion

Life hacks/advice – 13 billion

Pets – 10 billion

Outdoors – 2 billion

6. Highest Social Media Engagement Rates Per Post

Recent Upfluence data shows better engagement rates across different follower levels for Instagram, YouTube, and TikTok. TikTok has considerably more engagement than either of the other two networks at all follower levels. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.

If you isolate the fitness sector, Upfluence found that although there weren’t all that many TikTok fitness influencers, they had the highest average engagement rate across platforms – 9.3% compared to Instagram (2.9%), YouTube (0.7%), and Facebook (0.5%).

7. Total Downloads For TikTok Exceed 2.5 Billion

TikTok has grown significantly over the years and House of Marketers expect it to continue to scale worldwide. According to a report by the Business of Apps, 2.6 billion people will download the app by 2020. In 2018 alone, more than 750 million people downloaded the app. And as 2019 came to an end, they reached 1.5 billion, almost doubling the number of downloads in a single year.

8. Most TikTok Users Want Funny and Engaging Content on TikTok

Participants in the global web index survey said that they usually look for entertaining or funny content on the app. Entertaining its visitors is a higher priority for TikTok than anything else. Posting and sharing entertaining content remains the most common way that people interact with the app.

 9. Users spend more time on TikTok than YouTube

According to AppAnnie, users are spending much more time watching TikTok than they are on YouTube. People can watch new content in a very short span of time given the style of content that TikTok offers, especially when compared to YouTube. This helps explain why your marketing budget may be better used off YouTube, and on TikTok.

10. Smaller Brands Can Go Viral on TikTok, With Little Effort

Some smaller brands can sometimes become household names and older brands can become relevant again through TikTok. In the case of Ocean Spray, a 90-year-old beverage company became relevant again. TikTok creator Nathan Apodaca showed himself drinking the beverage on his way to work. Ocean Spray also saw a bump in their sales following the height of the trend. They capitalized on it by referencing the trend on TikTok and participating in a challenge inspired by Nathan’s initial video.

TikTok age demographics

AgePercentage of users
Under 1828
19-2935
30-3918
39+19

Note: These are global values. Individual country demographics are available in the TikTok Report

Source: App Ape

TikTok gender demographics

GenderPercentage of users
Female59
Male39
Other2

Sources: App Ape, Bloomberg

TikTok engagement by country

YearUsage per day (minutes)
United States68
United Kingdom60
France60
Norway74
Poland68

Sources: Bloomberg, Sensor Tower

So, with all these statistics I need you need to rethink it twice if you will not be marketing your product or services on TikTok.

Type of TikTok ads

Here are the five types of TikTok Ads:

  • In-Feed Ads
  • Brand Takeover
  • TopView
  • Branded Hashtag Challenge
  • Branded Effects

TikTok Ads: In-Feed Ads 

In-Feed Ads are the video ads that appear in between user videos as you scroll through your For You page. If you’re unfamiliar with TikTok and the For You page, In-Feed Ads are very similar to the ads you’d see while tapping through Instagram Stories.

TikTok Ads: Brand Takeover 

Have you ever opened up TikTok and received an ad right away? If so, those are Brand Takeover Ads.

Brand Takeover Ads appear upon opening the app — presenting a full-screen video to your targeted audience.

They’re one of TikTok Ad’s best options for delivering mass awareness and driving direct sales since you can place your messaging right in front of your target audience.

Not only do these ads show up as soon as users open TikTok, but they can also appear on the For You page as still images, GIFs or videos — including a clickable link driving users to a landing page or a Hashtag Challenge within TikTok.

See how Guess Jeans had their #InMyDenim Challenge advertised all across TikTok. The photo below on the far left is an example of a Brand Takeover.

Brand Takeover Ads are exclusive to their category, which means that TikTok makes sure users don’t see more than one Brand Takeover per day. With Brand Takeover Ads you can expect a lot of eyes on your content with little competition.

If you’re just starting out with TikTok Ads, Brand Takeovers may not be your first choice. Because, while super effective, Brand Takeovers do come at a high cost.

If you’re a bigger brand with a large marketing budget, they are a great option for fast growth and reaching a large group of TikTok users.

TikTok Ads: TopView 

TopView Ads are a new advertising option that builds on Brand Takeovers.

What makes TopView Ads different is that unlike Branded Takeover Ads, TikTok users aren’t bombarded with an ad as soon as they open the app — TopView Ads are the first in-feed post after 3 seconds.

It shows up at the top of the For You page, TikTok’s most premium real estate, with up to 60-seconds of full-screen video with auto-play and sound.

TikTok Ads: Branded Hashtag Challenge 

Branded Hashtag Challenges are a one-of-a-kind advertising opportunity exclusively to TikTok. You’ve probably seen branded hashtag challenges displayed on TikTok’s Discovery page.

TikTok Ads: Branded Effects

TikTok now offers branded shareable stickers, AR filters, and lenses in their advertising mix.

Similar to Snapchat’s branded lenses, TikTok’s branded effects allow brands to design their own custom filter on the app.

Branded Effects can be live for up to 10 days at a time and are an awesome way to encourage users to directly interact with your brand (in a fun way!).

How Much do TikTok Ads Cost?

TikTok Ads are new to the scene — brands and businesses are still experimenting with the platform — so understanding the average spend or return on investment (ROI) is difficult.

So, if you’re a small business and want to give TikTok ads a try, don’t let the unknown scare you off right away — spending big bucks on TikTok isn’t the only way to advertise on the popular app.

You can set up a free TikTok Ads account and create In-Feed ads with your own set budget and schedule. Currently, TikTok’s minimum campaign budget is $500 and the minimum ad group budget is $50.

However, it has also been reported that the cost of advertising on TikTok can be anywhere from $50,000 to $120,000, depending on the type and duration.

If these reported numbers are true, it would make sense as to why we haven’t really seen smaller businesses advertising on TikTok just yet.

As more brands begin to engage and use TikTok Ads, it will become clearer whether TikTok will follow a similar model to Instagram and Facebook ads where (no budget is too small), or if they will continue to keep certain ad types, like branded hashtag challenges, as elite spends

How to Create a TikTok Ad

Now that you’re familiar with TikTok’s creative advertising options, it’s time to talk about the tools that help get your ads into action.

Before you can go ahead and create ads on TikTok, even In-Feed ads, you have to be approved by TikTok. It’s not a difficult process, just an extra step to keep in mind.

Here is how to request a TikTok Ads account:

#1: Head to the TikTok Ads homepage.

#2: Enter your country and account type and press “Next”.

#3: TikTok Ads is currently only available in certain regions. Fill out all of your contact information and depending on if TikTok Ads self-serve is available in your region, either press “Make a Reservation” or “Inform me of Future Updates”.

Note: TikTok Ads Manager self-serve platform is now available in the United States for businesses of all sizes.

#4: Now it’s time to wait for TikTok to send more information.  Make sure to double-check all your email folders (promotions, social, junk, etc).

Follow these steps if you don’t receive verification.

TIP: If you know you want to start advertising on TikTok in the future (even if it’s not for a while!) create an account sooner than later to be sure you have it there when you’re ready.

Once you get the verification email, TikTok asks a number of questions about your business and advertising goals. After you submit the questionnaire, a TikTok representative will be in touch with you over email to help you complete the process.

Following that, you’ll be able to enter and officially set up your account.

On TikTok’s self-serve platform, you can create and run campaigns, easily define your target audience, select bidding methods, and design your ad creative.

Similar to regular hashtag trends and challenges on TikTok, Branded Hashtags Challenges offer both organic and sponsored opportunities for brands.

They’re a great way to encourage user-generated content and build brand awareness.

The best part about Branded Hashtag Challenges? You can have a ton of fun with them! They are an awesome way for brands to collaborate and seamlessly integrate themselves into the TikTok culture and community.

It’s important to have concrete objectives when you’re creating a Branded Hashtag Challenge. Are you looking to create awareness for a new product? Generate new leads? Or increase general brand awareness?

When a user clicks on a sponsored hashtag, they’re taken to a landing page on TikTok with the brand logo, link to their website, brief description of the challenge, and popular videos using the hashtag.

#4: Now it’s time to wait for TikTok to send more information.  Make sure to double-check all your email folders (promotions, social, junk, etc).

Follow these steps if you don’t receive verification.

TIP: If you know you want to start advertising on TikTok in the future (even if it’s not for a while!) create an account sooner than later to be sure you have it there when you’re ready.

Once you get the verification email, TikTok asks a number of questions about your business and advertising goals. After you submit the questionnaire, a TikTok representative will be in touch with you over email to help you complete the process.

Following that, you’ll be able to enter and officially set up your account.

On TikTok’s self-serve platform, you can create and run campaigns, easily define your target audience, select bidding methods, and design your ad creative.

Similar to regular hashtag trends and challenges on TikTok, Branded Hashtags Challenges offer both organic and sponsored opportunities for brands.

They’re a great way to encourage user-generated content and build brand awareness.

The best part about Branded Hashtag Challenges? You can have a ton of fun with them! They are an awesome way for brands to collaborate and seamlessly integrate themselves into the TikTok culture and community.

It’s important to have concrete objectives when you’re creating a Branded Hashtag Challenge. Are you looking to create awareness for a new product? Generate new leads? Or increase general brand awareness?

When a user clicks on a sponsored hashtag, they’re taken to a landing page on TikTok with the brand logo, link to their website, brief description of the challenge, and popular videos using the hashtag.

If you’re looking for maximum exposure, you can pay up to a hefty $150,000 per day to show up on TikTok’s Discover banner. That’s huge real estate but it’s not the only way to get users engaged with your branded hashtag.

TIP: If you’re looking for a less costly alternative, partner with popular creators on TikTok, like Houseparty and Freal Milkshakes below, to help your challenge take off!

Check out how the popular video messaging app, Houseparty, uses branded hashtags in a recent campaign on TikTok.

See how Houseparty partnered with Gen-Z heartthrob Chase Stokes (or better known as “John B” from Outer Banks) to help push their hashtag even further.

You can get super creative with In-Feed Ads. You can include multiple call-to-actions and make your video anywhere between 9 to 15 seconds.

Having the opportunity to include a call-to-action is a huge advantage. For example, you can encourage users to shop now, download your app, or visit your website right from TikTok.

See how Adobe uses a clear CTA in their In-Feed Ad below.

One thing to keep in mind is that like any other video on your For You Page, In-Feed Ads can be scrolled past or skipped pretty quickly. You only have about 2-3 seconds to catch your audience’s eye before they keep scrolling.

In-Feed Ads should be full screen and should be enticing enough to stop users from scrolling past your content.

TikTok offers brands an effective way of communicating with their audience by helping brands engage with users through multiple ad formats that speak the TikTok language, seamlessly integrating with native content and delivering maximum results.

Ready to start advertising on TikTok? Contact us today!

Best 6 Expert Tips for Creating Engaging Contents on TikTok

Over the years TikTok have grow from not just been one of the video sharing apps but among the biggest video sharing apps in the world at the moment with about 1 billion monthly active users worldwide and still growing it has become so powerful that you just can’t ignore it anymore.

So, I will be showing practical ways you can create very Engaging Contents on TikTok, so without no further ado let’s get started.

Be authentic.

Keep it real, keep it organic, and create something truly engaging. Don’t focus on “branding” it too much; instead, create something which would drive lots of user-generated content. Ordinality will always sellout.

 Focus on Niche Content Your Ideal Audience Will Want to Watch

When people think of TikTok, they tend to think of viral content, popular dances, and trendy music. TikTok trends tend to be fairly universal. Certain content also tends to be fairly universal, things like food, for example. Universal content can help you rack up a lot of views fairly quickly but it doesn’t always equal high engagement or sales like having a targeted audience.

A targeted audience most often comes in through niche content. Niche content doesn’t need to be super-narrow but it does need to be content your ideal client would be interested in watching, or even binging, while on TikTok.

While going viral can be fun and exciting, the real success for businesses comes with consistent content targeted toward their audience, growing a community based around that content, and offering the same tips and value that would elevate them to thought leaders.

Hashtags on TikTok

One more thing to consider when it comes to creating content for TikTok: the hashtags. Like other platforms, TikTok uses hashtags to help categorize and filter out content. And users use hashtags to find the content they’re interested in. Using niched-down hashtags will help ensure that your content gets in front of the right eyes.

However, hashtags aren’t necessary and don’t always play a role in going viral. Even if the hashtag is trending, using a popular hashtag that’s unrelated to your content won’t necessarily increase the views on your videos.

Educate Your Audience

It’s time to flex your skills and expertise! Break down valuable information or guide viewers through an educational how-to video.

This type of content works because it can be applied to any industry or niche, and you can share your knowledge about a particular subject.

Real-estate professional Tamika Ellsworth (@realestate_t) educates viewers about home buying terms, insurance, and more:

Not sure where to start? Take a look at FAQs related to your business on Google, gather feedback from your followers, or think about what advice your friends ask you for.

TIP: Make educational TikTok videos a recurring element of your content strategy by creating a dedicated TikTok Playlist. This will allow viewers to find all your related videos in one place.

Tell a Story

With over 65B views, the #StoryTime hashtag is proof of the demand for personal, story-based content on TikTok.

Take Tiana aka @hoopsandt, an official scorer for basketball games. Her TikTok video telling the story of how she landed her job has over 72K views:

@hoopsandt

How it started. #basketball #NBA #Georgetown #Wizards #womeninsports

♬ Welcome to DC – Mambo Sauce

Or you could get inspiration from Joanne L. Molinaro who shares personal stories about her life while cooking Korean dishes:

You can also share stories you’ve been captivated by and spotlight employees, role models, or game-changers in your industry.

TIP: Storytelling videos don’t need to be too complicated. They can be as straightforward as filming a selfie video to talk about a unique experience.

Prioritize creativity.

Be creative! That’s the only thing that brands should consider while engaging with their audiences on platforms like TikTok and Instagram Reels! Brands who are able to show their creativity in a funny and natural for the platform way, are always welcomed by the viewers

More Than Just A Trend


While it can be daunting to use a new content-creation platform like TikTok, the most important thing is to have a little bit of fun while using TikTok. Services that can express their creativity and funny side will be more popular with audiences and leave a positive lasting impression. What do you think about brands using TikTok to widen their reach and Creating Engaging Contents? Do you think it’s just a trend that is soon to pass? Share your thoughts, feelings, and opinions with us at kennysoft STUDIOs, because together, we learn!

Top 5 companies with the biggest advertising budget in Nigeria

Marketing educates many people about a certain product. When people are well-informed about your product, your sales will increase. Marketing is a great help for many business establishments to create revenue options. It is when business sectors use different marketing strategies to increase business profits.

And one of the ways companies market their products and services is through advertisement and today we will be looking at some of the big spenders when it comes to advertising budget.

 According to data compiled by Nairalytics and sourced from the published financial statements of the companies. Some of Nigeria’s mega corporations spent about N143.7 billion in 2020.

According to a PWC report on entertainment and media, Nigeria’s entertainment market is poised to reach $10.8 billion (N4.4 trillion) in 2023, having reached $4.5 billion in 2018. The report stated that Nigeria’s E&M market is dominated by internet revenue, indicating a foreseeable growth in this sector in the coming years.

The report also projected Nigeria’s total advertising revenue at $483 million (N193 billion) in 2020, with the internet accounting for 20.5% of the total. The study revealed that although television advertisement will remain the ad leader in Nigeria by 2023, internet advertisement will outperform TV ad in terms of net additions.

So, accounting to research done by Nairametrics.com this are the biggest advertsing budget companies in Nigeria

Nigerian Breweries – N24.86 billion

Nigerian Breweries, the largest brewing company in Nigeria, which also exports to other parts of the West African region spent a total of N24.86 billion on advertisement and sales promotion in 2020,

This represents a decline of 13.8% compared to N28.85 billion spent in the previous year.

The brewing giant embarked on a number of endorsement and advertisement projects in 2020, some of which includes the endorsement of Grammy-winning Nigerian musician, Burna Boy as a brand ambassador for Star Lager, one of the products of the company.

In November 2020, the company also announced Erica Nlewedim of the Big Brother Naija reality tv show as a brand ambassador for the relaunch of their drinks, Legend Extra Stout and Star Radler as the brewing company aimed to improve sales of the products.

The company also sponsored the Access the Star musical talent show together with Access Bank.

This reflected in the company’s top line as it reported a 4.34% increase in revenue from N323 billion in 2019 to N337 billion in 2020.

MTN Nigeria – N15.14 billion

The telco giant incurred a total of N15.14 billion in advertisement, sponsorships and sales in 2020, representing a 13.83% decline compared to N19.84 billion recorded in 2019.

Some of the projects embarked on by MTN Nigeria in the period under review includes the launching of a campaign tagged “Turn-It-Up”, which is expected to help Nigerians turn things up and live their best. The programme generated a series of TV, radio press, and outdoor advertisements during the year.

Later in the year MTN Nigeria also unveiled a new campaign for its youth proposition, MTN Pulse which featured Nigerian music sensation as an ambassador of the campaign.

The company increased its revenue in this period by 15.1% as Nigerians increased their use of the internet and phone conversation to cope with the new reality of staying home during the lockdown.

Dangote Cement – N12.18 billion

The most capitalized company on the Nigerian Stock Exchange and a top cement producing company in the country spent a sum of N12.18 billion on advertisement and promotion in 2020.

Its advert expenses increased significantly by 41.7% from N8.6 billion recorded in the previous year to N12.18 billion in 2020.

The cement industry is not known for television advertisements as it is easier to use physical and online banner advertisements to promote the product.

Dangote Cement is one of the highly profitable companies in the Nigerian corporate space. It reported a 15.98% increase in revenue, as it hit the one trillion-naira mark compared to N891.7 billion reported in the previous year.

Access Bank – N11.32 billion

Access Bank closely followed Dangote Cement, having spent N11.32 billion on advertisement and marketing expenses in 2020. This represents an 80.49% increase when compared to N6.27 billion recorded in 2019.

Access Bank together with Nigerian Breweries, sponsored the “Access the Star” musical talent show in 2020, where the winner walked home with a grand prize of N150 million along with consolation prizes for the first and second runners up.

The company also engaged in a number of television, radio and online advertisements during the year.

This translated to a 14.69% increase in revenue of Access Bank as it posted a top line of N764.72 billion during the period.

Fidelity Bank – N9.59 billion

Fidelity Bank spent N9.59 billion on marketing, communication and entertainment in 2020, an 8.02% reduction compared to N10.43 billion recorded in the previous year.

The bank created online contents and other advertisements across various channels in the year. It also worked on placing banner ads on some internet media platforms in the country.

Fidelity bank however posted a 5.42% decline in revenue from N218 billion recorded in 2019 to N206.2 billion in 2020.

It is worth noting that Fidelity Bank’s advertisement expenses, includes communication, entertainment and marketing costs.

Final thought

Why is advertising important? It’s important because it can drive business growth. Advertising works to amplify your business marketing and helps you reach the right audience with positive, targeted messaging that converts potential customers into paying customers.

8 Ways to Boost sales and profits through video marketing

As business owners we all want to boost sales and profits, to do that we need to market our products and services and to be honest marketing has clearly changed a lot in the last few years, with attention spans shortening and competition for digital space growing daily. Companies and brands have had to adapt and grow in order to keep up, and a lot of people turned to video over the years. Using video services to sell is nothing new; television adverts have been around since the 1950s (check out this television advert from 1955) and it’s always been a popular medium. However, it’s getting harder to really make a difference with your video content, so we’ll be looking at 8 ways you can help boost your sales through an effective video strategy.

In this article, Kennysoft STUDIOs look at the benefits of video content marketing, how your company should be implementing it, and the different ways you can boost sales with video.

This article will cover the following:

– What are the benefits of video content marketing?

– Using video marketing to boost sales

– 8 Ways to Boost Sales with Video

– Animated videos

– Explainer Videos

– Demo videos

– New Product launch videos

– How to videos

– FAQ videos

– Case Studies  

– Testimonial videos

‍

What are the benefits of video content marketing?

Developing an effective video strategy is key to lots of businesses’ digital marketing success. Video allows for an engaging and entertaining way to get your messaging across, in a succinct but powerful way. You don’t need to worry about hoping people read your detailed and technical whitepaper, because you know you can capture their attention and get all the necessary information across in a video instead. If a picture is worth 1,000 words, and a video is made up of thousands of pictures, there’s a lot of space for you to get your point across.

There are dozens of different types of videos you can utilize as part of an effective video marketing strategy, a lot of which we will go into more detail for later on. This means that you don’t have to rely on one medium to capture your audience’s attention, but can hit them on a number of different fronts.

An effective video marketing strategy also isn’t limited to one platform. You could have a detailed company film on your website homepage; breaking down all the different services you offer. You could then have some short testimonial videos from customers on LinkedIn, singing your praises and recommending that everybody works with you. And then finally short animations in your emails to really catch peoples’ attention and draw them into your messaging.

Using video marketing to boost sales

As mentioned at the start of the piece, brands have been using video to sell their products for over 60 years. 

80% of people have purchased a piece of software or app after watching a brand’s video (Wyzowl, 2019). 

And it doesn’t just go for tech or digital companies either, thousands of professional services companies around the world now use video as part of their marketing strategy.

This is because for industries like accountancy for example, a lot of their new clients come in based on reputation or trust. If you had never met or seen your accountant before, how likely are you to work with them? Whereas if you watch a short video of them introducing themself (and you like the look of them) you’re much more inclined to get in touch. Video is a great tool for getting over the first hurdle of trust. Similarly with reputation, if you watch a testimonial from a reputable client who is singing the praises of an accountant, this really helps boost their image to a prospective client.

If you know that a decent amount of your enquiries, come in through your website (or even if you don’t) then having a video on your website can really help boost conversion rates. It keeps people on the website for longer, and makes them more likely to get in touch or to buy from you. Similarly, utilizing video as part of your social media or email marketing strategy helps boost traffic to the website, giving you more potential opportunities to close sales.

8 Ways to Boost Sales and profits With Video

1. Animated videos

More businesses are turning to animation as a way of marketing their business or products online, investing time to make animated videos that add a great amount of value to their marketing efforts. This is because it’s an incredibly versatile type of content for marketing, as well as the fact is very effective with consumers and business customers alike. Animated videos or animated explainer videos aren’t limited to what’s in front of you, you can create an entire new world if you’re working with a creative animator. This means any animations you create will be completely bespoke to your business and will help you stand out from your competitors. You can make animated videos as personal, as simple, or as complex as you need them to be. 

Animations are fantastic for raising brand awareness as all of the designs within the animation can be created entirely in your brand colors. This means that no matter how far through the animation the viewer watches (hopefully the whole way) they will constantly be reminded of your brand. It’s brilliant for social media where it’s easy to get lost amongst the hundreds of spam posts, in helping your branded content stand out about everyone else’s.

Video is perfect for social media

Animations are also excellent for simplifying complex topics. Whether you’re trying to explain a complex pharmaceutical product, a detailed cyber security product, or breakdown all of your accountancy services, animation can do it all. Using images and graphics to explain a product or service is far more effective for selling than just describing it to someone.

2. Explainer Videos

Animation is often used a lot when companies want to create explainer videos because it’s excellent for breaking down complex products or services. But animated explainer videos in general are a great tool for businesses looking to streamline their sales processes. Lots of businesses will incorporate an explainer video in part of their initial pitch or early sales conversations as it’s a great way of engaging your audience when talking about what you do.

Rather than linking a client a 6-page document explaining all the benefits of using your service, wouldn’t it be easier to send them a 30 second video which does all that for you? A well-made and engaging explainer video is an invaluable tool in the arsenal of digital marketers looking to increase revenue. Explainer videos can be a great touchpoint before you speak to a potential lead on the phone. Sending an email with a quick video for them to watch can warm up your lead and also further their understanding of what it is you’re offering.

3. Demo Videos

Demo videos are perfect for companies who create software or complex products. It’s not always possible to jump on a call with a client or to go out and meet with them to talk them through things, sometimes you just need to send out a video.

Software demonstration videos are often accompanied by an engaging voice over and screen capture footage of the software in action or the problem being solved. These are perfect for quickly sending out to new customers or if somebody has a problem with your product or software.

Likewise, if you sell a physical product, maybe customers need to know how to put it together or how to get the most of it. A well put together demo video with close ups and well explained steps can really help customers in getting the most out of your products, and can often mean that people share your content if it really helped them.

Perhaps you want to create demo videos for something else which isn’t a direct product, but perhaps still links to what you do. For example, lots of IT or Telecoms companies will often create demonstration videos for general tasks which a lot of people might not know how to do. This is a great way of boosting your brand’s reputation and you might even pick up some new customers along the way. Think about demonstrating how to block a number on an iPhone, or how to speed up your laptop if it’s getting a bit old. Content like this is great for getting people engaged with your brand early, before they might be ready to be a customer.

4. New Product Launch Videos

If you’ve got a brand-new product or service coming out, then you’re going to want to shout about it and get it seen by as many potential customers as possible. Creating a product launch video is an excellent way of doing this and being able to showcase all the potential benefits or uses in the most engaging way possible. Rather than releasing a huge press release about your new product, release a 30 second product launch video which briefly explains what it is and why people should buy it. You can then use this to lead customers onto your website where they can find out more.

Here’s an example product launch video we produced for a client recently:

It’s a great tool for boosting traffic to the website and generating hype around a new product to help boost sales. You could also do a two-video strategy, where on social media or an email blast you have a short version of the video, essentially a trailer to pique the interest of customers. You then push them onto the website where they can watch a detailed explainer video of the new product.

71% of consumers prefer video over other marketing content.

5. How To Videos

How many times have you Googled “How to” do something? Chances are it’s a lot. Billions of people use the internet as their go to place for tutorials and finding out how to complete tasks. Why not present yourself as the go to place for some of this knowledge? If there are certain activities or tasks related to your industry that people struggle with, put some of your expertise to use in helping people out for free. 

If you can help people out with a small issue; “how to write a CV” or “how to complete a tax return” and simple things like this, they’ll remember you and come back in future when they’re ready to buy. It’s for this reason that how-to videos are so successful as part of a good video marketing strategy.

If you think that YouTube is the second biggest search engine in the world (second only to Google), there’s a lot of people searching for what you might be able to help them with. If you don’t have the video content, you might be missing out on their business. Not to mention Google often priorities videos and websites with video, so it’s worth it for a bit of an SEO boost.

6. FAQ Videos

Similarly, to How To videos, FAQ videos are a great opportunity to showcase your expertise in a certain area. If you know there are lots of commonly asked questions about what you do or your industry, answer them in one handy video. You can add in some animated content to bring scenarios to life and make the content even more appealing to viewers.

FAQ videos are also a good opportunity often to pre-qualify some leads coming in through your website. If you address things like pricing or individual services that you offer, this might help sort out the real leads from the vague enquiries. They can also be a fun way for potential customers or clients to meet the team, if you have different members of the team answering FAQs on their own specific areas.

7. Case Studies

Case study videos are a brilliant way of showcasing the work that your business has done on a project or a campaign. Many websites use written case studies to describe what they’ve done, but a video is a great tool for bringing these case studies to life. They let you show all the good work you’ve done in an engaging and visual way, and chances are they’ll help convince a prospective lead to get in touch with you (provided you’ve done good work of course).

They’re a great way to provide a deep dive into a specific service your business provides and give customers an example of how it works. If you use case study videos to then market to similar industries or similar companies, chances are you’ll increase your chance of closing more business in future! They’re the perfect way for customers to see exactly how your business can help them, with a relevant example.

8. Testimonial Videos

What better way to sell your services than to have a real customer do it for you? Referrals in business are hugely important and testimonial videos are a great way of improving your reputation and helping to boost sales. If you’ve done a good job for your customers, chances are they’ll be more than happy to give you a glowing testimonial. Testimonial videos are a great way of building trust on your website and for your brand because it gives customers and leads reassurance that you will do a good job for them.

Similarly, to case study videos, if you’re looking to target a certain industry or sector then testimonial videos are great for this. By getting a testimonial from someone in a position of authority within a certain industry, this shows other potential customers within that industry that they can trust your business to give them the same good service.

If there are certain benefits to your business that you want to advertise (price, customer service etc.) then asking questions tailored to these is a great marketing tool. Getting a customer on camera saying “they gave me a competitive quote and also exceeded my expectations in terms of quality” is priceless.

Customer testimonial videos are a great way of building trust online

There’s a lot to think about when it comes to a successful video marketing strategy, but that also means there’s a lot you can do to boost your business’ sales! With so many options it opens a world of opportunities and will make your business visible to lots of customers who may not have been able to find you without it.

To find out more about how Kennysoft STUDIOs can help you boost sales through a successful video marketing strategy, get in touch with one of the members of the team for a chat.

Best Top 10 software for graphics design

We are going to look at the best 10 software for graphics design. In the industry today, creative design has evolve it’s now the original, imaginative, inventive, inspired development of something with artistic elements.  It’s part visionary, part problem solver.

In the marketing industry, the words “creative” and “graphic design” are occasionally used interchangeably. Unfortunately, the ideas are also sometimes used interchangeably.  Both often refer to the development of images.  Both are concepts that one person can deliver.  Both are admirable.  But one is a skill and the other is a process.  Distinguishing which is which can save you time, money, and great frustration.

What is graphics Design?

Creative design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

The creative process is all about coming up with a result that is totally new, or taking something established and reinventing it in a new way.  It involves taking an idea, a prompting, a need, a work order, or a creative brief and imagining a visual solution.

So, with all that mention we are going to look at the 10 best software for creative design.

Best 10 graphics design software

Adobe Photoshop

Adobe Photoshop is arguably the most popular graphic design software and is used by millions of artists around the world. Whether you are looking to create banners, posters, websites, or logos, this best graphic design software can do it all for you. From small edits to sophisticated designs, Adobe Photoshop has tools for every level. If you are someone who works with illustrative designs, you can even draw or paint anything you like. 

Along with image editing, you can create naturalistic artwork and composition in this software. You can define the size of your canvas, isolate elements from backgrounds, create custom brushes, work in 3D, do much more. 

Platform: Windows and Mac

Sketch 

Sketch is a Mac-only graphic design program that focuses mainly on digital design. These digital designs are used to create websites, apps, and interfaces. Unlike Photoshop, Sketch isn’t built for photo editing or print work. With Sketch, you can create a prototype by collaborating with other designers on the platform itself. The program has a smart layout feature in which the component will automatically resize based on the content. There are hundreds of plugins in the software which will let you do vector editing and other design work with precision down to the pixel. Digital icons are another thing that can be created through this software. Sketch, on the downside, is not great for print design or illustrations. 

Platform: Mac

Adobe Illustrator

Adobe Illustrator is a design software that is centered around vector design. You can create artwork, icons, posters, etc.  and the designs created in Adobe Illustrator can be used in business cards or billboards and from smartphones to 8k screens. You can use this software to draw, mix, and refine designs to create something spectacular. Adobe has made a mobile version called Adobe Illustrator Draw, which is one of the best graphic design apps out there. 

To draw, you can use the shaper tool and create vector shapes. Geometric shapes can be added to other outlines and can be moved, reshaped, and scaled. Even the fonts in the software can be manipulated according to your needs by adjusting their weight, slant, or width. For beginners, Adobe provides professionally designed templates to save time. The user interface of the program is helpful, but there is a steep learning curve to get good at illustrator. 

Platform: Windows and Mac

Affinity Designer

The Affinity Designer is a cheaper alternative to illustrator, which is especially suitable for someone who is in the early stage of design career. The software is known to work smoothly, which can improve your workflow and make you express your creativity more freely. You can move and zoom your artwork at 60fps; see the gradients, effects, and adjustments changing live along with the transforms and curve edits.

Affinity Designer lets you work on both vector and raster workspaces, and you can switch between them easily. This software can work on any device, and you can create unlimited artboards within it. Affinity designer provides a graphic design app for the iPad with the same features offered on the desktop versions. Advanced color controls are provided where you can work in RGB or LAB color spaces with up to 32-bits per channel. You can find a wide range of toolset in the program which can be used to achieve a high level of accuracy and productivity. The grids and guides are fully customizable, where you can change the spacing, sub-divisions, gutters, angles, etc. Another powerful feature of Affinity designer is that you get floating-point accuracy by zooming your artwork, even by more than a million per cent.

Platform: Windows, iPad, and Mac

Adobe InDesign

Another software by Adobe that can be used to create designs is the Adobe InDesign. This graphic design software is used primarily in the publishing industry because you can design magazines, info sheets, books, posters, interactive PDFs, brochures, etc. with it. With the ‘adjust layout’ option that InDesign provides, you can change the text of your document, and the graphic will adjust accordingly. 

The properties panel has been redesigned to give you more intuitive control over the tools. The Sensei technology integrated into InDesign makes the automatic arrangement and resizing of images. Beginners can quickly learn this graphic design software because it has a low learning curve. To work with other members of your team in creating a design, you can use Adobe InCopy. The Creative Cloud Libraries can help you share text, colors, and graphics with other members.

Platform: Windows and Mac

CorelDRAW Graphics Suite 2019

CorelDRAW was earlier built only for Windows OS; it is now available for Mac as well. With this graphic design program, you can create professional vector illustrations. There are powerful design tools to help you work faster and smarter. You will find numerous customization options, whether you are working on logos, web design, or print projects. CorelDRAW now uses AI technology to provide you with LiveSketch, which converts sketching into precise vector curves. The suite contains tools for graphic design as well as layout. It has Photo-Paint and Corel Font Manager for photo editing and font management. 

The software has web graphic tools and presets to develop creative web content; you can publish directly into your WordPress site through it. The file compatibility is also overwhelming; the program supports over 100 file formats. 

Platform: Windows and Mac

Canva

If you have no previous experience in designing and you are looking for something very easy, then Canva is for you. This free online graphic design software allows you to create designs easily and quickly. There are a ton of templates, fonts images, many of which are free to use. Canva works on the drag and drop concept, where you only need to select the elements and drag it to your work area and customize it. This program does not provide you with advanced features like Photoshop. It, however, solves a beginner’s design need who doesn’t want to get into the process of learning and purchasing premium software. Canva is available as a graphic design app that can be used in Apple and Android devices. The basic features in Canva are free; you will, however, be charged if you want to use more features in it. 

Platform: Web Browser, Android, iOS

Infinite Design

This graphic design app is built only for Android devices, which can be used to create vector graphics. The app can be used to create complex and eye-catching designs without much effort. As the name suggests, this app provides an infinite canvas where you can zoom, pan, or rotate. There are four types of symmetry that you can experiment with, and there are unlimited layers that you can work on. This app provides advanced features also like translate, scale, flip, distort, etc. The image you are creating on the graphic design app can be turned into a fully editable vector path. The advanced features in this app are accessible by purchasing it only.

Platform: Android

Inkscape 

Inkscape, like many other platforms, provides multi-purpose use. It can be used by designers, illustrators, or web designers. The software has flexible drawing tools, which make it easy for beginners to understand the software and create art without difficulty. As the text is an integral part of graphic design, Inkscape has a powerful text tool at your disposal. This software is open source and can be used with any platform. A designer has to spend some time understanding how to use this software. This software is best used to create images that are vector-based and needs to be required in SVG format. Inkscape provides a lot of filters and a helpful community for the designer to grow.

Platform: Windows, Linux, and Mac

Adobe Comp

Adobe Comp is a graphic design app designed to be used along with other Adobe software like Photoshop, Illustrator, etc. Designs can be created with the use of text and shapes. Adobe provides free fonts from Typekit library, which are the same as desktop. With Comp, you can convert your rough designs into crisp graphics and finish the designs on your desktop with other Adobe software.

Platform: iOS and Android

Conclusion

Creative design software in the early days was hard to use. Technology has come a long way, and software is now intuitive and helps a user express creativity more freely. Selecting the right platform would depend on your work and what you want to achieve with the software. 

Businesses are always on the lookout for good graphic designers to boost their business. Therefore, as a graphic designer, you need to present your work in a stunning way through a website. Your design portfolio is the prism through which your work will be evaluated by new clients and potential employers. A great design portfolio can propel you towards success, open up new opportunities and get you just the kind of work you want. However, failing at putting your best foot forward with your design portfolio can lead to rejects and spell doom.

Given that it can make or break your career, creating your design portfolio in itself becomes the most important design exercise of your career. With online design portfolio websites becoming the default medium of presenting your work to the world, it’s important to make sure that you understand the dos and don’ts of a successful design portfolio website.

Disclaimer: The images shown are for illustration purposes only and may not be an exact representation of the final product. All images are copyright to their respective owners.

How Much Does It Cost to Create a Promotional Video?

As a startup with limited resources, you may be concerned with how much it’s going to cost you to shoot and publish a promotional video. The truth is, professional-quality video does not have a fixed price when you have to factor in video types, style choices, and, of course, the varied offerings of video production such as production houses, freelancers, and DIY animation platforms. Video costs can range from under 200 thousand to 6million.

Not sure how to price up your promo video? Not to worry—we can help you to determine the costs and stretch your budget to get the results that you deserve.

The cost range of creating a promotional video is so vast that it’s tough to pinpoint just one price. An online video maker can be free if you’re on their free plan, while a 30-second TV spot can cost over 2million.

The final price of your video will usually depend on the following things:

Video style

Video length

Video quality

So, how much does it cost to create a promotional video

Let’s look at the different options you have for creating a promotional video and the costs associated with each option. Below is a summary that summarizes everything, but you can keep scrolling to read a detailed explanation for each point.

Online video maker

N0 – N50,000 / month subscription, using only assets inside the tool.

N20,000 – N50,000 sources and licenses of stock imagery from other sites.

The most inexpensive way to create a promotional video is to use an online video maker. There are many options with various features and tools to create promotional videos yourself or with your team. Some of these tools include Visme, Promo and Vyond, among many others.

In many cases, you can create a video for free with one of their free subscriptions. If you want to tap into premium features like custom animations or a wider variety of stock footage, you’ll need to pay for a higher plan. 

Freelance videographers, editors, animators

N50,000 – N1,500,000

If you don’t want to create the video yourself, you can hire a freelancer to do it for you. Depending on what type of video you want to make, you can work with videographers, animators, editors or freelancers that offer the complete package.

The freelance marketplace Fiverr, for example, offers lots of different options. Some freelancers charge lower prices and use stock imagery, while others do custom footage and charge a bit more.

Search for promotional videos on the Fiverr website and browse through all the options. Also, check the Fiverr Pro section for vetted freelancers that have higher ratings for better work. You can also use platforms like Upwork and Freelancer to search for the right professionals.

When hiring freelancers, you might have to employ different people with specific skills to do different things, especially if you’re creating a mixed media video. So, make sure you are organized and let the freelancers know what you expect of them.

Video production agency

N870,000 – N5,000,000+

If you find hiring a team of freelancers is too much work, you may want to hire a full-scale video production agency instead. To find one in your area, search Google Maps. If you don’t mind where they are, try Fiverr, a Google search or ask around for referrals.

Video production agencies are a dime a dozen, and you won’t have a hard time finding one. As to which one to go with, you’ll have to see what videos the agency has produced previously and how they fit into your budget.

A good thing about using a video production agency is that they can take care of everything, from writing the script to production and shooting and editing. Of course, the price will vary according to the type, length and quality of your video.

When hiring a video production agency, be upfront about how much you can spend on the video and what you’d like to see as the final result. Ask them what options can offer. Agency prices vary immensely, because there are many variables to consider.

Animation agency

N1,700,000 – 46,000,000+ / per animated minute

If you’re not creating your promotional video yourself with an online tool, or if you want to use custom animations and don’t want to hire a freelancer, consider hiring an animation agency.

Video production agencies will often have animators in their team who can do simple animations or motion graphics. But if you want custom animation, you’re better off hiring professional animators.

Like a regular video production agency, animation agency costs vary by type, length and quality of the video. 2D or flat animations cost less than 3D or life-like animations. Similarly, animations with backgrounds cost less than ones without backgrounds. 

Advertising agency

N5,800,000 – N160,000,000+

The highest tier when it comes to promotional video costs is the advertising agency. The purpose of an advertising agency is to take care of a brand’s entire advertising needs, and promotional videos are only one of the services offered.

Advertising agencies are generally hired long-term, where brands partner up with an agency to ideate a suite of advertising outputs like TV commercials, billboards, events and more.

Another thing that advertising agencies help with is air time for your video. They can book you a good spot during a highly rated show or game broadcast. Keep in mind, though, that prime time placements have very high costs. Placements in day-time TV are considerably lower.

Final Thought

How much should a promo video cost? Well, simply put, it all depends on whether you choose to shoot original material or source stock assets, how you edit your video, and the place of publication.

Having said that, you can keep costs down by contacting the professionals to help you create that promotional video and you will be glad you did. Why not contact kennysoft STUDIOs the video marketing agency that makes video marketing easy.

7 easy ways on how to create good promotional videos

Just in case you don’t know let me school you, would you believe that people spend 33 percent of their time online watching videos? What’s more: nearly nine out of ten marketers used video in their 2020 marketing strategy. Oh, and let’s not forget that over one billion hours of video is consumed on YouTube every single day.

If your prospects are watching videos, and virtually all of your competitors are publishing videos, then it’s time you create a good promotional video to get your products and services in front of potential buyers. And to help you achieve this we’ve got 7 very steps to help you get there. 

Step 1: Know your audience

At its most basic level, the idea of marketing is simply to push out a message and pull a response. For instance, if you run an ABC company, you might tell people to prep their air conditioners for a hot summer and ask them to schedule a tune up. If you run a retail store, perhaps you’ll send an email campaign to promote an upcoming sale with hopes that it will bring in extra revenue. 

But what if you ran both the ABC and a retail business, and you mixed up your lists? Can you imagine if you told your retail customers to fix their air conditioners? It would probably cause mass confusion, and your message would fall flat. That’s where the importance of knowing your audience comes in. 

Whenever I’m teaching a virtual marketing class, I’ll ask the audience to close their eyes and envision their ideal buyer: the person who would visit their storefront, call their phone, or click to their website with no hassle or haggling. This mental exercise is the beginning of building a buyer persona, and it’s critical to developing the right content for your audience.

The buyer persona will also determine your brand’s tone, which is very important when recording your videos. Will you be fun and entertaining, or does your ideal buyer prefer a serious, more professional approach? Just know that your buyer persona will evolve over time, and you may even develop multiple buyer personas. Always keep these tops of mind when designing your video marketing strategy. 

Step 2: Decide on the Type of Video


Next, it’s time to determine which type of promotional video is most suited for your goals and objectives. More often than not, this choice depends mainly on your budget for the project and how much time you’re willing to invest in it.

Thankfully, some video types like bite-size ads and testimonial videos are inexpensive to produce. But TV commercials and documentaries will naturally take more time and money.

Choose according to what you and your team can handle without compromising on quality. If you can afford a videographer to create an animated explainer video, there are many available on freelance platforms like Fiverr and Upwork.

Make sure you choose a video type that your target audience will relate to and want to act upon. For example, if you’re trying to reach a younger demographic, choose social media and YouTube ads instead of a TV commercial.

·       Product Videos

When you want to get the word out about a specific product or service, try using a product video. These videos are specific about a product and don’t veer too far into other topics of your company or your brand.

In these types of promotional videos, the main focus is on your product and why your customers need it in their lives. Don’t forget to add information about how they can get it!

Here is an example of a product video:

Credit: Kennysoft STUDIOs

·       Intro & Outro Videos

Intros and outros are important parts of the videos you share on YouTube, social media or those TVs in the waiting area of your office. Your intro should be all about the video’s title, but you can also add your logo and website URL for brand awareness.

In the outro, ask your viewers to subscribe (if publishing on YouTube) and add a call-to-action so that they can get in touch with you or take the next step easily.

Here is an example of an Intro & Outro Videos video:

Credit: K.A Photography

·       Explainer Videos

Explainer videos are on the longer side of the promo video spectrum. The purpose of an explainer video is to show the viewer the “how” of whatever it is that you’re promoting.

You can make explainer videos that visually demonstrate to customers:

  1. How your product is produced or distributed
  2. How your services can make their job easier
  3. How your company as a whole can improve how they get things done

Here is an example of an Explainer video:

Credit: Kennysoft STUDIOs

·       Launch Videos

A launch video is an ideal choice for promoting a new product or service your team has been working on. Share the best features of what you’re launching and show how it will help your viewer.

Make sure to detail what makes this new thing better than whatever there was or wasn’t before. Pair launch videos with teaser videos to get the excitement going before the day of the launch.

Credit: seyfarth

·       Event Videos

Event videos are promotional videos for upcoming events. The most successful event videos use footage from previous years, showing what attendees can expect to see and experience.

If the event is happening for the first time, use stock imagery or sourced imagery from your keynote speakers. Include the main topic, schedule of events and most recognized guests.

Credit: search leeds

·       FAQ Videos

If you’re looking for an innovative way to promote your brand, try an FAQ video. Use real questions asked on social media, via customer support channels or during events.

There are always a few questions that get asked the most; use those to create fun FAQ videos that you can add to your YouTube channel or social media.

Credit: Alan C. Olson & Associates, S.C

·       TV Commercials/Spots

Before we had the internet, TV commercials (or TVCs) were the way to go for promotional videos. With so many options now, not all brands need to invest in a costly TV commercial.

But if you want to get the word out about your business in a big way, then a TV advertisement spot might still be a good option. You might not be able to afford a Super Bowl placement, but you can work your way up to that.

Here’s an example of a TVC from This is Afrika

Credit: Kennysoft STUDIOs

·       Mini Documentary Videos

Now, we go further afield into the long-form promotional video. Mini documentaries are anywhere between 2 and 6 minutes. This style of promotional video is similar to an “about us” video but goes deeper into a specific story regarding your brand.

Some ideas include the backstory behind a unique aspect of your production line, or an uplifting message with facts about how your organization gives back to the community.

Here’s an example of a mini documentary from Nestoil Plc

Credit: Kennysoft STUDIOs

·       Promo Ads

Promo ads are short promotional videos that can be used for advertising campaigns with Google or Mediavine, or placed on websites or related industries to yours.

Here’s an example of a promo ads

Credit: Kennysoft STUDIOs

·       Social Media Video Ads

Social media ads need to be scroll-stoppers to be successful, so keep yours short, sweet, to the point and very catchy.

You can create social media ads for any platform, such as Facebook, Instagram, Twitter, LinkedIn or Pinterest. However, make sure that the ad’s size and content is tailored to each platform you’re sharing it on.

Here’s an example of a social media video ads

Credit: Kennysoft STUDIOs

·       Behind-the-Scenes Videos

Sharing what happens behind the scenes in your company is a great indirect way of promoting your services and products. If your brand is already popular on social media, followers will love getting to know what your office looks like, how people work, the company culture and more.

Here is a great example of a behind-the-scenes video

Credit: capital dreams pictures

·       About Us Videos

“About us” videos are similar to behind-the-scenes videos but are more specific about your brand story. Use this type of promotional video to share how your company got started and why.

Talk about your core values and goals for the future. Or, share your company culture and why client satisfaction is important. Most importantly, be honest, authentic and approachable.

Here’s an example of an “about us” video 

Credit: Kennysoft STUDIOs

Step 3: Write a Script

Next up, it’s time to write the script for your promotional video. A video script is similar to an outline for a blog post or article but includes specific instructions on how the video is created. The main sections in the script are the scenes; they are laid out in order from beginning to end.

At the very top of the script, add the type of video you’re creating so it’s fresh in your mind while writing the script.

For example, “Live Action + Motion graphics — social media video to promote a new location of my coffee shop; 15 sec.”

Step 4: Draft a Storyboard

With the video script ready, it’s time to visualize. A storyboard is both a static draft of the final product and an aid to the process. Each scene is laid out visually on a “board” — one rectangle per scene. There’s no need to get too detailed on this step, but it does help to do it as it will support the production of the video.

Try storyboard building software, or sketch the storyboard by hand on index cards. Why index cards? So you can move the order of the cards, each card being a scene of the video. The best part about using index cards is that you can copy the information from the script to the back of the card.

Step 5: Produce Your Video

You’re ready to produce the video. This and the next step might overlap if you’re working on your own. What you use for producing might be the same for editing, especially if you’re using an online tool like Visme or Biteable.

Both animated and live-action videos can use stock imagery found inside the tools we just mentioned. Keep that in mind as you put the scenes together to increase productivity.

For videos with custom animations or footage, the production and editing steps are separate and will involve a before and after stage. This is also the case if you’re sourcing visuals from third- party stock sites.

Step 6: Edit Your Video

Editing your video is all about putting the scenes together according to your script and storyboard. It also includes adding all the finishing touches that will make your promotional video complete.

But before you can edit your video, you need to choose a video editing platform.

With so many video editing tools out there, it can be tough to choose one that will best suit your needs. Are you looking for a simple video maker that works in your browser? Or do you need professional video editing software with advanced features?

For short videos like social media ads and listicles, you’re better off with one of the online options. Here are some online video makers to consider:

Visme

Biteable

Moovly

Offeo

Powtoon

iMovie

For elaborate or long-form promotional videos, you’ll need professional software or hire a person who knows how to use it. Some professional video editors include:

Adobe Premiere Pro

Final Cut Pro

Filmora 9

Do your research and look at all the options, laying out pros and cons according to the goals and purposes for your promotional video.

Then, edit your video by trimming the clips, stitching them together, layering audio and text, and adding post-production elements like animations until you’re happy with the end result.

Step 7: Do a Final Review

Before your video is 100% ready, it needs a final review. Check that all the information is correct, and that all images, videos and music are royalty-free or you have a license for them. Ask coworkers for feedback and get a second pair of eyes on your video from someone you trust.

After that, make any necessary revisions, take one last discerning look and you’re done! Your video is ready to fly away from the nest and get your business more sales, conversions and engagement.

Final thought

  1. Have A Plan In Place

There’s no denying that you’ll have a challenging time creating a promo video if you don’t plan ahead. Impromptu videos might be great for your personal Instagram account, but promotional videos for your business aren’t the kind you can just wing and hope for the best.

If you simply can’t fathom the time to plan appropriately, you’re better off hiring professionals to do it for you. Or, talk to the project managers in your team and see if they can tackle it.

There are many factors to take into consideration, from laying out goals and objectives to booking hours at a filming studio. Don’t say we didn’t warn you!

2. Optimize for Multiple Platforms

The era of multichannel marketing is here for good, and your promo videos better be ready for it. All the short promo videos like bite-size ads, and social media ads need to be produced in horizontal, vertical and square formats. This way, you can cover all social media channels without a hitch.

In Visme, you can use any video template in three different sizes — wide, square and vertical. You can also choose a custom size for your video if you don’t want to go with these three options.

TV commercials and mini-documentaries should look good on all devices, from the smallest handheld phone to giant flat-screen TV. Are you promoting your products and services worldwide? Make sure to localize your message with the correct language and cultural nuances.

3. Don’t Give it All Away

Yes, your promotional videos have a purpose, to sell. But they are also required to keep the audience wanting more. That’s the hook that will entice them to look for you online, check out your website, browse your offers, read about your brand and finally buy.

There’s a fine line between showing what your products and services are good for and not giving it all away. You have to pique the viewer’s curiosity with catchy and engaging visuals, music and message. Leave them thinking about your brand, at least long enough to find you online.

4. Tell a Story

There’s no better way to grab the viewer’s attention during your promotional video than to tap into some storytelling techniques. In fact, storytelling should be at the center of all the marketing strategies your brand puts out into the world. When you tell a story visually, textually or with narration, the viewer feels like they can relate and like you are talking to them directly.

Knowing what story to tell will depend on the market research about your target audience. How are they using your product or products like it, and why? How is your product or service solving a specific problem for a particular person? Frame the video with a beginning, middle and end, making the story progress from one to the other, ending in a resolution.

5. Include a CTA

Last but not least, always include a call-to-action (CTA) in your promo video. This can be a spoken invitation as part of the narration or a visual invitation with your contact details. The point is that people should finish seeing your video and know exactly how and where to find you to buy your products or hire your services.

Different placements for your video will have other CTA possibilities. A YouTube outro, for example, should say “subscribe,” “visit our website,” or something of the sort. For example, bite-size ads and social media videos shared on Instagram can have a link sticker added to them at the time of publication. A TV commercial simply needs a visual of your website URL.

So, if you’re a business owner and you want to create a professional video that will get you those kinds of results, it’s the perfect time to contact with kennysoft STUDIOs.

With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!

Video Marketing: 4 Ways Video Marketing Can Boost Sales

As you already know the world of marketing is ever evolving, the ways we use to marketing our products and services have changed. We are living in a content driven world and one of those fast-paced growing content is video marketing; video marketing contents helps business a lot for so many reasons and one of those reason is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.

According to a recent Aberdeen report, marketers who use video see much faster revenue growth (49 percent) than those who do not. However, video has become more than just a marketing tool. With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.

If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.

Wait, you don’t?

Well, then it looks like (unfortunately) you’re in the majority.

In fact, 70% of marketers lack a clear or consistent marketing strategy. Ouch.

Luckily, it’s never too late to implement some marketing tactics that will help give your business a boost.

You see, there are countless ways to market your business, but not every method is equally effective.

You can try creating traditional advertisements, email marketing, social media marketing, knocking on people’s doors, etc.

But there’s one extremely powerful strategy that can help your business: Video Marketing.

Video marketing is so powerful that it can generate up to 1200% more shares than text and images combined!

That is a ton of engagement (and potential sales) that you’re missing out on by simply not implementing a video marketing strategy.

With that in mind, let’s go over a few videos marketing tips that can help engage your target audience, while helping you grow your business.

video marketing strategy

  1. Start With A Plan Of Action

Before you create an effective marketing video, you need to have a clear idea of what you want your video to accomplish.

Do you want it to help sell a particular product or service? Or are you trying to show off your amazing company culture?

Whatever your objective is with this video, it’s important to develop and write down a marketing strategy.

How important is a marketing strategy?

According to one study, 33% more goals are accomplished by those who create and write down a clear plan of action.

Once you have a strategy, it’s important to give your customers something memorable so they’ll want to support your business.

Now that you’ve got a strategy, it’s time to…

  • Craft A Great Story

So maybe you’re thinking, “Well, I’ll just pull out the old iPhone, record a few shots of people talking about my business, and then call it a day.”

Well, that’s certainly one way to start your video marketing process…

…down a very, very dark and difficult road.

You see, creating a video is one thing, but creating a video that attracts customers and makes them want to buy from you is a whole different animal.

And as we’ve mentioned before, even a 30 second commercial requires a ton of time and careful planning.

So, one of the first things to keep in mind when creating a video is: the story.

The story is, in a sense, the engine of your video. Without it, your video is going nowhere.

When Developing A Good Story For Your Video You Want To Make Sure To:

  1. Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.

Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.

2. Have a beginning, middle, and an end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.

You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.

How so, you might wonder?

With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call-to-action).

3. Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?

Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?

This style of commercial is usually good at grabbing the attention of viewers because of the humor and creativity involved.

And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.

The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.

Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.

That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.

Are you lacking some much-needed inspiration? Check out these 40 creative video ideas that can help spark your imagination!

Now that you have a great story to share, you want to make sure that you…

  • Keep Your Videos Short

With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.

With video, however, you should keep it short and sweet.

Why is that?

Because with the many advances in technology, people now have shorter attention spans than goldfish!

A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.

With the proper video length set, now you want to…

  • Promote Your Video Everywhere

After you’ve created a quick and compelling marketing video, it’s time to share it with the world.

One of the first places you want to share your video is on your company’s website.

This will help you drive customer traffic and create engagement with your site.

Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.

And by including videos in your email campaigns you can increase click through rates by 50%!

After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.

Looking to share your video with an even wider audience?

Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.

Conclusion

Does it sound like there’s a lot that goes into creating a marketing video?

Well, there is!

Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.

It may seem like a lot, but the investment in cost and time for a well-produced video is definitely worth the ability to:

●     Connect with your target audience

●     Generate more leads

●     Increase sales

●     Grow your overall business

So, if you’re a business owner and you want to create a professional video that will get you those kinds of results, it’s the perfect time to contact with kennysoft STUDIOs.

With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!

5 Tips for Creating the perfect Valentine’s Day campaign Video

Whether you love it or hate it, Valentine’s Day is a consumer event, and data shows that in recent years, people aren’t just buying gifts for spouses and significant others—they’re shopping for themselves, their family and friends, their coworkers, and even their pets.

Valentine’s Day was all about heart-shaped candy and your middle school crush when we were younger. Fast forward to 2022, and February 14th is now a marketing holiday that reaches far and wide. It celebrates all forms of love and is far from a day limited to flowers and candy. For business owners, this shift means possibilities to sell products and services beyond roses and chocolates.

According to Rochester First, total Valentine’s Day spending for 2021 is projected to hit 21 billion, which breaks down to $164.76 per person expected to celebrate.

There’s no reason your business shouldn’t make the most of the holiday and all it has to offer. So, how can you stand out and reach the hearts of your customers this year? With video, of course!

Keeping this in mind, you can start planning a video-driven marketing plan focused on promoting sales, engaging customers, and most of all, LOVE. And we’re going to ensure you make the most of your video creation and communication this Valentine’s Day.

So, if you think your brand doesn’t align with Valentine’s Day shopping, it may be time to give your strategy a second look. Here are four perfect ways in creating that amazing valentine day campaign video for your brand.

1.    Create Valentine’s Day Gift Guide Videos

Valentine’s Day is about gift-giving. And here goes an interesting fact: People don’t look for gift ideas for their partners only, but for their family, colleagues, friends, and pets too!

It gives you tons of content ideas to create Valentine’s Day videos for. Even if your product or service doesn’t look like a perfect gift for loved ones, you can still turn it to your advantage and offer it as a small token of appreciation.

Craft a video that consumers can use as a gift guide: Put together a list of gift ideas for kids, teachers, moms, bosses, cats, you name it. Or, be cheeky and showcase your own product as the perfect gift.

  • Testimonial Videos

Know what customers really love? Reviews from other customers that prove a product or service is the real deal. You already know that building trust is crucial to any marketing strategy. What better way to build trust than with video testimonials from actual customers?

It’s probably easier than you think to make a video testimonial. Simply interview a happy customer and ask them about their experience with your product or service. Don’t script it–let your customers speak from an honest and authentic place. Can’t get them in front of a camera? Display video clips and images of your team at work and use written testimonials, or quotes, as a text overlay. Testimonials are simple, effective and bound to be loved by your customers.

  • Community Involvement Video

Valentine’s Day is the perfect time to spread positive vibes by showing how your business gives back to the community. Does your business have a community service program or a Volunteer Day set aside for employees? Or maybe your company donates a percentage of certain proceeds to a good cause. These are all great stories you can share with your customer audience.

Record a video of your business giving back and highlight your employees, their passion and the great work they’re doing for the people, environment, etc. By doing so, you put faces and actions to your company’s name. Remember, the goal of your video is to focus on the community you serve–not your brand. Be authentic, and show your customers how much you love your community.

  • Behind The Scene Video

Show your customers how much “love” goes into the product or service you sell. You want to tell the deeper story behind your business. Create a behind-the-scenes video to give a tour of your company’s office, factory or studio. Provide an opportunity for your customers to peek inside and see how your products are made, or get to know the people who make them.

Going behind the scenes doesn’t have to be limited to a tour of your company’s office. Show off the creative or operational processes that fuel your business, or interview staff members to give insight into their expertise and personalities. If you have a company mission or a motto, a video is a great way to tell the inspirational story behind it. Who doesn’t love a story like that?

  • Run A Contest

Let your customers show their love for you this Valentine’s Day. Run a contest or open up a call for submissions asking your fans to create video content for you. Fan-sourced content makes for really great, relatable videos (and testimonials, mentioned above) that are perfect for sharing on social media.

Come up with a unique hashtag so your customers understand what type of video you want them to make. Ask them to create videos on sites like TikTok, Twitter or Instagram with your unique hashtag. You can even combine their videos to create a fully user-generated content (UGC) experience. These types of videos are great for capturing the customer’s perspective and sharing your product or service at the same time. Bonus: You might get a few excellent brand ambassadors in the process.

Final Thought

And now, with these Valentine’s Day campaign video ideas in your pocket, it’s time to create original videos for your audience.

Are you ready to get creative with your Valentine’s Day video ads? if yes!  Reach out to us kennysoft STUDIOs and let’s get started

Practical ways you can use Videos for Real Estate marketing

Photo credit: sujimoto Luxury Real Estate in Nigeria

As a real estate realtor have you for once ask yourself, how do i increase my sales? How do I even go about it? As a real estate realtor, you must have asked yourself this question at last once in your career, so today I will be discussing with you some practical ways you can use videos as a real estate realtor in your marketing activities.   

So Why Is It Necessary For Real Estate Realtors To Use Videos In Their Marketing?

Video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re definitely a marketer, whether you realize it or not. Your job is selling, and selling means making people want to buy. (Hint: that’s exactly what marketing is about!)

Just so you know too for the record, in real estate sales, a video listing gets 40% more enquiries than a photo. For a local firm that wants to enter a highly competitive market, video production is a vital growth tool. Across the country the number of people using video websites to research homes has grown from 36% in the past year to 32%. Incorporated video in a digital campaign is a good way to increase leads generated.

Video marketing is powerful for real estate agents, but it’s still remarkably underutilized in the space. According to the 2021 Technology Survey from the National Association of REALTORS Research Group, 37% of respondents say they use video in their marketing, while 27% say they do not. The remaining 35% say that while they do not currently use video for marketing, they hope to in the near future.

For agents that are still putting off video marketing, now is the time to invest in high-quality content for each property you list. There’s still time to be a relatively early adopter in the space, and you can beat out competitors who are still lagging on the video trend.

Not quite convinced you need video? Here are just a few of the key benefits of video marketing for the real estate industry.

Benefits of Video Marketing for Real Estate

So, how exactly can you use video to stand out from the crowd? Keep reading to find out practical ways to you can use videos for real estate marketing and best five recommended videos you can create for your real estate agency.

How To Use Videos For Real Estate Marketing

Use video to show off your property.

Want beautiful aerial views of the property you’re listing? Want to document the awesome spiral staircase, the lovely furniture, or the wall accents? Pictures and text descriptions don’t even come close to video for these unique home features.

Think of it this way: video can work as a permanent open house for any property you’re trying to sell. Set up your decor, set the perfect lighting, make the space inviting and warm, and film it! You’ll capture the space as it should be captured, without having to worry about daily upkeep.

Plus, it gives remote buyers peace of mind that they’ve “toured” the property, even if they can’t come see it in person. They’ll feel more confident in their decision than they would without the video option.

Reach your customers digitally, where they spend their time.

Online browsing behavior is constantly changing. While people once went directly to local newspapers or magazines to search for listings in their neighborhood, now, they spend most of their time searching via Google, social media, recommended agency websites, and more—all online.

What does this mean for you? If you want to reach prospective buyers, you’ve got to use video. Besides video being the most engaged with type of content online, video is also being prioritized by digital algorithms. Social channels like Facebook and Instagram and search engines like Bing and Google have shared that they explicitly prioritize video content in feeds and results pages.

If you’re not using videos and your competition is, you’re going to lose out on digital audiences every time.

Start conversations with your customers directly.

The beauty of video is in the way it facilitates the understanding and communication of information. Video provides a personal touch for viewers exploring your properties, and you can use that personal touch to your advantage. In addition to the property videos, we’ve described above, you can also create videos that feature you in front of the camera.

You can answer common questions about the property, provide a brief overview of the purchase process and what buyers can expect, or even creating a custom video highlighting features you know a specific client will love. Going the extra mile with these videos will leave a great impression on your buyers.

To create a video like this, start by addressing some of the most common questions you receive. Use a video to talk about a property’s size, price, history, number of bedrooms—you name it. Then, upload the video to the channels where you’re most likely to reach your audience.

Where can I share my real estate video?

Add the video to your website, promote it on social media, and more.

Speaking of channels that help reach your audience, another great thing about video is that you can use it almost anywhere online to drive user interest. There are countless platforms and channels that support video content in 2021, and you can use any or all of them as you see fit. Here are a few of the most common options we’d recommend exploring.

Website

Use your real estate video anywhere and everywhere you can on your website—your homepage, your listings section, your “About Us” section, and more. Depending on the number of properties you’re working with, you might consider creating a video for each property (or focusing on a few that are your biggest drivers of purchase inquiries). You can also create more general videos that explain your company, introduce you as a real estate agent, or any other non-property video topics.

Social Media

Social media is non-negotiable for virtually every industry in 2021. When you have a finished video, consider posting it on Facebook, Twitter, LinkedIn, and any real estate forums or organizations you or your company are active in. Though shorter formats are usually optimal here, you can get away with posting a slightly longer video (like a full property walkthrough) if it provides informative value.

Email

Do you have a list of people who’ve shown interest in buying property? You likely have a segmented email database; tap into this database by sending regular video updates about new properties that hit the market or specific properties that might meet a recipient’s needs. Communicating directly to segmented lists is one of the highest revenue drivers for most companies with an online presence—and video takes the benefits to the next level.

SMS

SMS marketing is a tough nut to crack, but with impressive results, it’s becoming a must for B2C companies. Branded SMS messages boast open rates of over 82 percent—that’s an enormous opportunity to reach your potential customers directly and ensure that they get your message. Plus, with video, you’re more likely to catch their attention and engage them—a total win-win.

Provide a personal connection.

So often, buyers just don’t quite know what they’re looking for. They know they want to invest in their very own property, but have no idea what they can afford, what they want, or where they should begin looking. If that’s the case, a video that focuses on your qualifications as a real estate agent may be just the thing to win them over.

Here, your primary focus won’t be to sell a specific property, but instead, to introduce yourself and gain the trust of someone in need of your services. Use a brand video to introduce your agency or your approach as an agent. Besides providing some useful information about your qualifications and passions, it will also put a friendly face to what can sometimes be a difficult process.

So, What Kind Of Real Estate Videos Can I Use For My Video Marketing

Kickstart your real estate video marketing with these recommended videos

  1. Real Estate Listing Videos
  2. How-To’s and Tips
  3. Go Live!
  4. Video Testimonials
  5. Neighborhood Guides
  6. Live Q&A Videos
  7. Neighborhood/Community Video
  8. Listing. Videos
  9. Get Creative!
  10. 360 Videos
  11. Brand Promotion Videos
  12. Team/Office Culture Videos
  13. Market Updates
  14. Interview Videos
  15. Case Study/Review Videos
  16. “About Me”/Explainer Videos
  • Highlight a specific listing and show off its best features. Take a video tour inside, show off the outside, use captivating aerial footage, and cover the number of bedrooms, bathrooms, acreage, amenities, and more.
  • Show off the best a particular neighborhood has to offer. Highlight attractions, restaurants, parks, schools, and other community favorites, plus a few of the best properties in town.
  • Introduce your agency to the world! Talk about your brand mission, your experience, why you do what you do, and more. This video could be what convinces a lead buyer to choose you over the competition.
  • Show off your agents’ know-how with an industry or agent question and answer session. Cover some of your most frequently asked questions and make sure your answers provide value and inform viewers on a topic they’re curious about.
  • One of the most important types of videos, a customer testimonial provides a strong, convincing review of your services directly from a past or current customer. They carry a lot of trust and credibility and can be the biggest motivators for leads who are close to making their purchase decision.

Conclusion

Real estate is one of the few industries ripe with video potential that just isn’t being harnessed. Whether you’re selling super mansions to the rich and famous, lands or even helping a small, local family buy their first two-bedroom home, video provides a wealth of value that just can’t be accomplished with images and text.

From indoor and outdoor home tours to expert tips and more, video can establish you as a leader in your field, leading to an influx in buyer leads and closed sales. So, what are you waiting for? But also, kind in mind that for a real estate video marketing to be effective it must be produced in the right manner and be properly promoted.

So, why not contact the professional let help you create that amazing real estate video that makes you outshine your competition and stand out from the crowd. Reach out to kennysoft STUDIOs lets help you today.

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