Chef Hilda Baci is a world-renowned chef who amazed the world with attempted to break the Guinness World Record for the longest cooking hours. She achieved this record with an astonishing 100 hours of non-stop cooking
Her incredible story of success is an inspiration for small business owners, and a reminder that hard work and dedication can pay off. For entrepreneurs and small business owners,
While this is a remarkable feat, it also holds several lessons for small business owners. In this article, we’ll explore six of these lessons and how they can help small business owners succeed
First and foremost, the importance of resilience and determination cannot be overstated. Hilda Baci undoubtedly faced many challenges during her record-breaking challenge—lack of sleep, fatigue, and the pressure of performing and not giving up—but she persevered and achieved her goal. Small business owners can take this same approach and never give up, even in the face of obstacles and adversity.
Here are 6 Lessons Small Business Owners Can Learn From Chef Hilda Baci
Lesson 1: Have a Clear and Focused Vision The first lesson small business owners can learn from Chef Hilda Baci is the importance of having a clear and focused vision. When Chef Baci set out to break the Guinness World Record, she knew exactly what she wanted to achieve. She had a clearly defined goal and a plan to achieve it.
This focus allowed her to stick to her goal and ultimately succeed. In the same way, small business owners need to have a clear and focused vision for their business. They need to know what they want to achieve and how they plan to get there. Having this clarity will help them stay on track and stay focused on their goals.
Lesson 2: Leverage Social Media Chef Baci has leveraged social media to spread her message and promote her brand. She has an active presence on Instagram, Facebook, and Twitter, where she regularly posts pictures and updates about her cooking. This allows her to reach a wider audience and promote her brand to potential customers.
Lesson 3: Invest in Professional Services Chef Baci has invested in professional services to help promote her brand. She has hired a public relations firm to help her manage her media relations and has also invested in professional photography to help promote her brand. By investing in professional services, small business owners can ensure that their brand is represented in the best possible light.
Lesson 4: Embrace Technology The fourth lesson small business owners can learn from Chef Baci is the importance of embracing technology. During her record-breaking attempt, Chef Baci used technology to monitor her progress and keep track of her cooking hours.
This allowed her to make adjustments to her approach and ensure that she stayed on track to reach her goal. Small business owners can learn from this example and use technology to their advantage. By embracing technology, they can gain insights into their business, make better decisions, and stay ahead of the competition.
Lesson 5: Don’t be Afraid to Take Risks Chef Hilda took a risk when she decided to pursue her dream of becoming a chef. She put her career on the line and took a chance. For small business owners, it’s important to take risks and step outside of your comfort zone. Taking calculated risks can help you reach new heights and achieve success
Lesson 6: Work as a Team The sixth lesson small business owners can learn from Chef Baci is the importance of working as a team. During her attempt to break the Guinness World Record, Chef Baci was supported by her family, friends, and colleagues. Without this team of supporters, she would not have been able to succeed. Small business owners should take this lesson to heart and remember the importance of working as a team. They should embrace the idea of collaboration and work together with their team to achieve their goals. This will help them make better decisions and ultimately lead to more success.
Conclusion: These are just a few of the lessons small business owners can learn from Chef Hilda Baci and her story of success. If you’re looking to take your business to the next level, remember these six key lessons the importance of resilience and determination, staying organized, multitasking, having a good support system, and being passionate and dedicated. By following these lessons, small business owners can be sure that they are well-prepared to take on the challenges of running a successful business.
Best Top 7 Apps To Get Paid To Watch Videos, Do you know you can get paid to watch videos?
Do you know you can actually make money and get paid to watch videos online? It’s true.
In today’s world, people are always looking for ways to make money online. One of the best ways to do this is by getting paid to watch videos. Watching videos can be enjoyable and you can make money at the same time. There are many apps that you can use to make money by watching videos
So Here Is A List Of The Best Top 7 Apps To Get Paid To Watch Videos.
Swagbucks: Swagbucks is one of the most popular apps on the market when it comes to getting paid to watch videos. This app offers a variety of different ways to make money, including watching videos. You can watch videos from a variety of different categories, such as entertainment, news, lifestyle, and more. When you watch a video, you will receive points that you can redeem for gift cards or PayPal cash.
MyPoints: MyPoints is another great app that pays you to watch videos. You can watch videos from a variety of different categories, such as news, entertainment, lifestyle, and more. When you watch a video, you will earn points that you can redeem for cash or gift cards. In addition to watching videos, you can also do other activities such as taking surveys and shopping online.
Earnably: Earnably is an app that allows you to get paid to watch videos. You can watch videos from various categories such as movies, TV shows, and more. When you watch a video, you will earn points that you can redeem for cash or gift cards. In addition to watching videos, you can also complete surveys, shop online, and more.
Viggle: Viggle is a great app that pays you to watch videos. You can watch videos from various categories such as movies, TV shows, and more. When you watch a video, you will earn points that you can redeem for cash or gift cards. In addition to watching videos, you can also do other activities such as taking surveys and playing games.
CashPirate: CashPirate is another great app that allows you to watch videos and make money. It is available for both iOS and Android devices. The app pays you in coins for every video you watch. Once you accumulate enough coins, you can redeem them for rewards such as gift cards from popular retailers or cash via PayPal
InboxDollars: InboxDollars is another popular app that allows you to watch videos and get paid. It is available for both iOS and Android devices. The app pays you in cash for every video you watch. You can also make money by taking surveys, playing games, or shopping online. Once you have earned enough money, you can request a payment via check or PayPal.
AppTrailers: AppTrailers is another great app that allows you to watch videos and make money. It is available for both iOS and Android devices. The app pays you in points for every video you watch. Once you accumulate enough points, you can redeem them for rewards such as gift cards from popular retailers or cash via PayPal.
AppTrailers also has other ways to make money in addition to watching videos. You can take surveys, shop online, or play games to make extra money.
Conclusion So, there you have it. The top 7 apps that allow you to get paid to watch videos. With these apps, you can make money from the comfort of your home, or even while on the go. You can also use these apps to make money while you’re traveling, or just to have an entertainment while you’re waiting in line, or just to pass the time.
Do you know of any other apps that allow you to get paid to watch videos? Let us know in the comments section below.
There are whole lot of ways to make money using videos, in today’s digital world where more and more people are using the internet to make money. Making money online using videos is a great way to make some extra cash or even a full-time income. Videos can be used to promote products or services, create educational content, or simply entertain viewers. In this article, we will explore some of the best ways to make money online using videos. We will look at different types of videos and how to monetize them, as well as other strategies for making money online with videos.
Different type of ways to make money using videos
What Types of Videos Can You Make Money From?
The types of videos you can make money from really depend on your niche and goals. Some of the most popular types of videos for making money online include product review videos, tutorials, vlogs, and live streaming. For each of these video types, there are different ways to monetize them. We’ll explore some of those methods in more detail below.
Product Review Videos
Product review videos are a great way to make money online. These videos can be used to promote products or services that you or your sponsors are selling. The key to success with product review videos is to be honest with your opinions and to provide helpful information. Viewers are more likely to purchase a product or service if you can provide them with valuable insight and information.
To monetize product review videos, you can include affiliate links in the description or video itself. You can also use YouTube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Tutorials
Tutorials are another type of video that can be used to make money online. Tutorials can be used to teach viewers how to do something, such as fix a computer or bake a cake. Udemy is a great platform for this. These videos are great for people who are looking to teach others something or to make money from their expertise.
To monetize your tutorial videos, you can include affiliate links in the description or video itself. You can also use YouTube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Vlogs
Vlogs are video blogs that allow you to document your life and share your experiences with the world, Youtube is an example. Vlogs are great for people who want to make money online by showing off their personality and sharing their story.
To monetize your vlogs, you can include affiliate links in the description or video itself. You can also use YouTube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Live Streaming
Live streaming is a great way to make money online. Live streams allow you to interact with your viewers in real-time and build relationships with them. Live streams can be used to promote products or services, provide educational content, or simply entertain viewers.
To monetize live streams, you can include affiliate links in the description or video itself. You can also use YouTube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Other Strategies for Making Money Online with Videos
In addition to monetizing your videos, there are other strategies you can use to make money online with videos. Here are some ideas:
Create a Membership Site
Creating a membership site is a great way to make money online with videos. With a membership site, you can charge viewers a monthly fee to access your videos. This is a great way to create a recurring income stream.
Sell Merchandise
Selling merchandise is another great way to make money online with videos. You can sell t-shirts, mugs, hats, and other items with your logo or designs. This is a great way to make some extra money and build brand awareness.
Create an Online Course
Creating an online course is a great way to make money online with videos. You can create a course on any topic you’re knowledgeable about and charge viewers a fee to access your videos. This is a great way to make money while helping others learn something new.
Conclusion
Making money online with videos is a great way to make some extra cash or even a full-time income. There are many different types of videos you can create and monetize, such as product review videos, tutorials, vlogs, and live streaming. You can also use other strategies to make money online with videos, such as creating a membership site, selling merchandise, or creating an online course. Whatever type of videos you create or strategies you use, remember to be creative and stay consistent with your content. With the right strategy, you can make money online with videos.
Creating an effective social media videos that go viral is a challenging task. Viral videos are those that capture the attention of millions of people and spread rapidly across various platforms. To create a video that goes viral, you need to keep in mind some essential tips. Creating a social media video is the ultimate goal for many content creators, influencers, and businesses. However, there is no magic formula that guarantees success. There are various social media platforms videos can go viral; we have Tiktok, Instagram, Facebook ,etc.
Keep reading for a breakdown of what going viral means and how to go viral.
What does going viral mean?
‘How to go viral’ is a very different thing in 2023 than it was around the birth of social media. Back in the mid-2000s, a viral video was usually something goofy and random on YouTube – there are countless millennials who can recite a bunch of off-the-wall llama cartoons by heart.
Today, going viral usually means a video – sometimes a picture or story – spreading across the internet. Nine times out of ten, it does so via social media platforms. Viral content can be relatable, taboo, myth-busting, or just downright weird; if it connects with people and gets them to spread it, it stands a chance of going viral.
How many views do you need to go viral?
There’s no strict definition for how many views you need to go viral. However, most people – and social media platforms – would define going viral as achieving more than five million views on one video within a week.
Other interpretations are less… scary. Some define going viral as: every time someone views or engages with your content, they share it and get at least one other person to do the same. On average. Still, these are massive goals. How do you make it happen? Searching for viral content.
How do you make a post go viral?
There’s not one watertight method for going viral. Some of the biggest hits are just pure luck, while others are carefully crafted. Social media has revolutionized the way we communicate and consume content. With the rise of video content, it has become easier than ever to create and share viral videos on social media platforms. Here are some tips on how to create social media videos that have the potential to go viral:
7 Effective ways to create social media videos that goes viral
Keep it Short and Sweet: Attention spans are short, and people are more likely to engage with short, snappy videos. Try to keep your videos under 60 seconds.
Start with a Hook: The first few seconds of your video are critical. Make sure to grab your viewer’s attention right away with a compelling hook or story.
Focus on Quality: A high-quality video will help your content stand out in a sea of low-quality content. Invest in good equipment and take the time to edit your videos carefully.
Keep it Entertaining: People share content that entertains them. Make sure your video is fun, informative, or emotionally engaging.
Know Your Audience: Understand who your target audience is and what they’re interested in. Create videos that speak directly to them and their needs.
Utilize Trending Topics: Pay attention to trending topics and hashtags and create content that taps into those trends.
Use Captions: Many people watch videos on social media with the sound off. Use captions to ensure your video’s message is still conveyed.
Creating a viral video is no easy feat, but by following these tips, you can increase your chances of success. Remember to be creative, authentic, and consistent, and your social media videos will be on the path to viral success.
Are you looking for ways to increase the effectiveness of your healthcare workers? Videos are becoming a more popular medium for healthcare providers to use in their practices. Videos provide an engaging way to communicate and educate patients, and they can be used in many different ways to improve the overall quality of care.
Videos are always performing well on all of the popular social media platforms. As part of the healthcare industry, you can take advantage of this by creating videos that focus on giving general tips and health advice to viewers.
These tip videos can be short and sweet and focused on easily understandable topics about everyone’s general health like exercise tips, food tips, diet tips.
What is great with these videos when viewers can understand and digest the content is that they can easily perform your tips and share them on all of their social media accounts so their friends can see them as well.
Here is a great example of a healthcare tips video from the Mayo Clinic:
In this article, we’ll look at six ways healthcare workers can use videos to engage with patients and improve patient satisfaction.
Patient Education One of the most effective ways to effectively use video in healthcare is to educate patients. Videos have the power to provide patients with relevant information in a way that is easy to understand and remember.
Videos can be used to demonstrate complex medical procedures, explain the effects of medications, and provide information on lifestyle changes.
This can help patients make better decisions about their health and ultimately improve the quality of care they receive
Demonstrating Procedures One of the most common ways health care workers can use videos is to demonstrate procedures. With the help of videos, health care providers can easily explain complicated procedures and treatments to patients. It’s also a great way to show patients the steps they need to take to complete a procedure or treatment. This can help alleviate anxiety and make the experience more comfortable for the patient.
Educating Patients Videos are also a great way to educate patients about their health and the available treatments. For example, videos can be used to explain the causes of a particular condition and the treatments that are available.
This can help patients better understand their condition and make more informed decisions about their care.
Patient Outreach Videos can be used to reach out to patients who may not be able to come into the hospital for care. For example, healthcare workers can create videos to provide information about telehealth services or to explain how to access online resources. By utilizing videos, healthcare providers can ensure that their patients are able to receive the care they need, even when they can’t come into the hospital.
Building Relationships Videos can also be used to build relationships with patients. This can be done by providing educational content that patients can watch at their convenience. It’s also a great way to keep patients updated on the latest developments in their care
Introducing Staff Finally, videos can be used to introduce staff to patients. This can be a great way to put a face to a name and make the patient feel more comfortable with the staff. It can also be used to introduce new staff members or highlight the expertise of the staff. Videos are becoming an increasingly important tool for health care providers.
They provide an engaging way to communicate with patients and can be used in many different ways to improve the overall quality of care. With the help of videos, health care workers can demonstrate procedures, educate patients, provide follow-up care, build relationships, promote wellness, and introduce staff.
With the right strategies in place, videos can be a powerful tool to improve patient satisfaction and the overall quality of care.
In conclusion, videos offer healthcare workers a powerful tool for improving patient care. By using videos to provide instructional information, engage with patients, improve communication, reach out to patients, and train staff, healthcare workers can ensure that their patients are receiving the best care possible.
Today i will love to teach you 6 Great Lesson Every Content Creator Can Learn from The Gang of Lagos Movie, but before we begin what is Gang of Lagos to begin with. The Gang of Lagos” is a Nigerian movie that tells the story of four friends who embark on a journey of self-discovery and adventure. While the movie may not necessarily be about content creation, there are a few lessons that content creators can learn from it. Here are three great lessons that content creators can learn from “The Gang of Lagos” movie: so relax crap your popcorn and learn
6 Great Lesson To Learn From The Gang Of Lagos Movie As A Content Creator
Tell a compelling story: The Gang of Lagos tells a compelling story that captures the attention of its viewers. The movie highlights the struggles of the main characters and how they navigate the challenges of life in Lagos. As a content creator, it is important to tell a compelling story that resonates with your audience. This means creating content that is relatable, engaging, and provides value to your viewers.
Also keep in mind story is key in storytelling, you can’t expect your content to go viral when it’s not relatable and engaging, your work as a content creator is to provide value to your viewers so by all means do that by telling a compelling story.
Authenticity and Originality: One of the standout features of “The Gang of Lagos” is its authenticity. The movie portrays the realities of life in certain parts of Lagos, Nigeria, with a level of originality that makes it relatable to its audience.
As a content creator, it is essential to create content that is authentic and original, reflecting your unique perspective or experiences. This approach can help you build a loyal following that appreciates your creativity and authenticity.
Don’t try to be someone you’re not, and don’t create content that goes against your beliefs or values. Authenticity is what will set you apart from other creators and help you build a loyal following.
As a content creator authenticity and originality will take you far beyond your wildest imagination, so be authenticity and originality as you create your contents.
Collaborate with others: Another lesson content creators can learn from the movie is the power of collaboration. The Gang of Lagos movie shows how the four friends work together to achieve their goals.
As a content creator, you can collaborate with other creators in your niche to create better content, reach a wider audience, and learn from each other.
Know your audience: The characters in the movie understood the needs and desires of their target audience, which helped them in their mission. Content creators should also take the time to understand their audience and tailor their content to their preferences and interests.
In addition also it means finding unique ways to present your ideas, using different formats such as videos, podcasts, and blogs, and experimenting with new ideas and concepts. Knowing your audience helps to differentiate your content from others, which is essential for building a successful content creation career.
Character Development: “The Gang of Lagos” features well-developed characters that evolve over the course of the movie. As a content creator, it is crucial to focus on character development to make your content more engaging and relatable. Whether it’s through storytelling or presenting your personal journey, giving your audience an insight into your character can help build an emotional connection with your audience.
Attention to Detail: “The Gang of Lagos” pays close attention to detail, from the setting to the costumes and dialogue. As a content creator, it is essential to be meticulous about the details in your content. Whether it’s editing a video, designing a graphic, or writing a blog post, paying attention to detail can help your content stand out and make a lasting impression on your audience.
Video has become an integral part of digital marketing. It is one of the most powerful tools you can use to reach your target audience, engage them, and build relationships with them. If you’re looking to promote your business this 2023, you’ll need to get creative with your video marketing efforts.
As the world of video marketing continues to grow, so does the need for businesses to stay up to date with the latest trends. With more and more consumers watching videos online, it’s essential for businesses to have a strategy in place for promoting their videos. In this article, we’ll be discussing five video promotion ideas that can help you scale your video marketing efforts in 2023.
Here are five video promotion ideas to help you scale this 2023:
Create and Promote an Explainer Video
An explainer video is a great way to quickly and effectively explain what your business is all about. Explainer videos are often used to introduce a product or service, explain how it works, or even demonstrate its features and benefits.
You can create an explainer video that is both informative and entertaining, and then promote it through your website, social media channels, and other digital marketing channels.
Leverage the Power of Live Streaming
Live streaming is a great way to engage with your audience and build relationships with them. You can use live streaming to host Q&As, product demonstrations, and other interactive events.
Live streaming also allows you to reach a wider audience, as you can broadcast your events to multiple platforms and devices at once.
Educational Videos
Educational videos, sometimes called how-to and instructional videos, are an easy and fun way to interact with your audience. Educational videos help your audience, and potential customers understand how your products and services are used and how they can benefit.
Videos help people retain information better than text by providing a visual experience that’s entertaining, engaging, and educational, with viewers retaining 95% of a video.
Before recording your educational video, be sure to:
Make a plan on the scope and what to share.
Craft the script if you will be creating an animated how-to video. A live-action how-to can also benefit from the direction of a video script.
Keep the video focused on a single product or service.
Identify burning questions prospects have about the product/service and address them in your how-to video.
How-to videos make you appear as the expert with the solution to your audience’s pain points, making your prospects feel valued. It’s a great way to build brand trust and loyalty by providing value to your viewers.
If you are interested in generating more traffic, increasing brand awareness, and increasing sales, try incorporating this particular video marketing trends into your marketing strategy.
Personalize Your Videos
Did you know you can personalize videos at scale, both audio and visual content, by dynamically pulling data from your CRM (or wherever you keep customer data) so it updates the video in real time?
Personalization adds a human touch to your video marketing efforts. The customer doesn’t see just any video — they see their video, something you created with their unique situation in mind.
And it works. For example, Ubisoft used personalization to recap 5 years of gameplay for nearly 5 million gamers, and gamers loved it. The campaign saw a 5x uplift in social sharing, a 3x uptick in video downloads and a 2.7x increase in CTA click-through rate.
Make the Most of SEO
Search engine optimization (SEO) is a powerful tool for video promotion. By optimizing your video content for specific keywords, you can increase its visibility and drive more organic traffic to your website. Additionally, you can use SEO to optimize your website for video content, making it easier for search engines to find and index your videos.
Invest in Influencer Marketing
Influencer marketing is a powerful tool for video promotion. With the help of an influencer, brands can reach a large and engaged audience in a very short amount of time. However, it’s important to choose the right influencer for your brand and ensure that the content aligns with your goals
Final Thoughts on Video Promotion Ideas To Help You Scale This 2023
These are just a few of the many video promotion ideas that can help you scale your business in 2023. Video content is becoming increasingly important for brands, and the strategies above can help you get the most out of your efforts. With the right approach, you can reach the right audience and drive more engagement with your video content.
Creating a pitch video for your startup is a great way to quickly and efficiently explain your product or service to potential investors and partners. However, there are several key steps you should take to ensure that your pitch video is effective and professional.
Videos are extremely engaging and we can see that through traditional marketing, especially when videos get 66% more qualified leads for consumers. These results show that videos elicit more action and engagement from the viewer. When investors see videos, they aren’t reading static text, you are inviting them to a story and opportunity.
Whether you’re using your pitch video to enter a startup competition, secure funding, apply to an accelerator, or introduce your new startup to the world — you only have a few minutes to capture the viewer’s attention and convince them that your business is a winner. How can you make sure that your video Is up to the task?
Here are some tips to help you to create a pitch video for your startup
1. Tell a Story:
A great way to make your pitch video stand out is to tell a story. Explain your product or service in a way that resonates with viewers. Explain the problem you are solving and why your product or service is the best solution for that problem. This will help to engage viewers as well as make your product or service more memorable.
2. Keep it Short and Sweet:
The most important aspect of creating a successful pitch video is to keep it concise and to the point. Your pitch video should be no more than three minutes long, and should focus on the key points of your product or service. Make sure to explain the problem you are solving and the value your product or service offers in the most concise way possible.
3. Focus on the Benefits:
After you have set the stage with your story, focus on the benefits of your product or service. Explain why customers should choose you and what makes your start up unique.
State Your Value Proposition to Investors…
What makes you remarkable? Seth Godin describes this in a scene from his book, The Purple Cow. Imagine you are leaving the city on a road trip with your family and you notice cows in the countryside.
One of your kids points to them and everyone enjoys it. But after 40 minutes of seeing the same thing, it gets tiring. It’s old. Then, all of a sudden, your child points to the back and says, “Is that a purple cow?”.
Now that’s strange. You swerve to the side of the highway. You take pictures. You wonder why it’s purple and if it makes purple milk. It has your full attention.
It’s the same for a startup. There is so much noise, so many other products, all fighting for the same attention from the same customers—and many of the same investors. The only way we can get this attention is by being remarkable. We have to become the purple cow. What makes us so different, so crazy, that investors and customers have no choice but to stop and listen to you?
In your video pitch, state some of the ways that make your startup unique and valuable.
What makes your product or service special? Also, include things about yourself. Have you had experience starting businesses before? Was it a success or a failure? What did you learn and how will it help with this startup? How is your team? Do you work together and do you complement each other well? Do you have numbers and information to support your viability?
4. Get Creative:
Don’t be afraid to get creative with your pitch video. Use animation, music, and other visual elements to make your video more engaging, don’t forget to keep it short as a rule of thumb, your pitch video should be no more than five minutes long. this will ensure that you keep your audience’s.
5. Conclusion:
Re-watch and Edit Your Video Pitch. The first version is never perfect…
Watch your video and assess if anything should be changed. You might have to re-record or make minor edits.
Don’t be afraid to snip the video and make small edits but verify that it makes the video better and it does not become distracting. Stay away from most special effects, background music, and anything that takes away from your true purpose: a video pitch to show your value and opportunity to investors.
You can also send the video to a few friends and your team to get some feedback. Once you are happy with your video pitch, it’s time to upload!
Bonus:
Do you already have a pitch video that will grab the investors’ attention? Or did you follow the steps above and feel ready for the next step: seed funding? Why not give your project a chance and sign up for free with Pitchdrive? We will analyse and qualify your application with your pitch deck and the video and see if you’re ready for funding. Try it today! Click here to get started.
Today we will be looking at Introduction to Storytelling 101; Storytelling is an art form that has been around for as long as human civilization has existed. From ancient times to present day, stories have been used to captivate audiences, share lessons, and pass down cultural values.
Storytelling is an essential part of our lives, and learning how to tell stories effectively can be a powerful tool for communication and personal growth. In this article, we will explore the basics of storytelling, including how to craft stories for different purposes and how to engage audiences.
We will also discuss the importance of storytelling and how to use it to your advantage.
Introduction to Storytelling 101: What Is Storytelling?
Simply put it is the art of connecting with your audience, keeping them engaged, relating to their emotions and to their brains, and leaving a memorable impression. Budgets, celebrities, lights, lenses, all help with this, but they are nothing without a great story.
Storytelling is the act of telling stories. A storyteller is a person who tells stories in a creative and engaging way.
Storytellers often rely on techniques such as characterization, plot, setting, and theme to captivate their audience and create an emotional connection.
The goal of storytelling is to communicate a message or lesson to the listener. Storytelling is an effective way to teach lessons, share experiences, and inspire others. Storytelling can also be used to entertain, to persuade, or to drive home a point.
Types of Storytelling
There are many different types of storytelling, each with its own purpose and style.
Some of the most common types of storytelling include:
Folktales: Folktales are stories that have been passed down from generation to generation and are often used to teach lessons or impart wisdom.
Personal Stories: Personal stories are narratives told from the perspective of the storyteller. The storyteller can use the story to teach a lesson, share an experience, or just entertain the audience.
Mythology: Mythology is a type of storytelling used to explain the world and its natural phenomena. It is often used to explain why things are the way they are.
Fables: Fables are stories with a moral lesson. They usually involve animals or other creatures that act as characters in the story.
Fantasy: Fantasy stories are stories set in imaginary worlds or alternate realities. They often involve mythical creatures, magical powers, and other elements of the supernatural.
Tips on How to Craft a Story
Use The Power Of Emotion
Engage readers with emotional content. Readers that feel emotionally invested in the characters or story won’t want to put the book down. After all, emotion often overrides reason in the human brain (compelling reasonable people to stay up all night reading).
Make Memorable Characters
Character and event are inseparable, because a person is what happens to them. You might think of this as a distinction from films, where actors are cast into pre-existing roles. But a novel is a character interacting with events over time.
Your job as a writer is to learn about your character by observing how they interact with the world around them. Characters—like real people—have hobbies, pets, histories, ruminations, and obsessions. It’s essential to your novel that you understand these aspects of your character so that you are equipped to understand how they may react under the pressures of events they encounter.
Create Characters That Resonate With Readers
It’s important for readers to feel connected to your characters. Think about what you can do to make them seem more real to the audience. Research facts, build backstories and create character profiles to ensure they are truly authentic.
Give Your Plot a Twist
Any good story will include a few plot twists and red herrings. Read on to find out more.
Include at least two or three twists in your story. These helps keep readers engaged, especially in the middle of your book when your plot might otherwise start to drag. Carrying readers through the middle of a story is challenging, and there needs to be enough excitement to keep them reading to the end. A great twist will surprise the reader and turn their whole understanding of the story on its head. For more tips on story plot, check out this comprehensive guide to plot here.
Trick your readers by planting “false leads.” Also known as “red herrings,” these are details added to purposefully mislead people and prevent them from predicting an outcome. While adult mysteries are filled with carefully hidden clues, children’s horror novels should be packed with tricks to lead kids astray and thereby surprise them even more when something (like the true identity of a monster) is revealed. Read more about red herrings and false leads here.
A “cliffhanger” is a device that compels readers to find out what happens next in a story. Writing great cliffhangers is key to making your book a page-turner and it’s one of the easiest ways to make your writing more suspenseful. Some writers might feel it to be a “cheap trick” or an easy gimmick, but it’s a tried and true way to get people to read—and keep them reading. Read more about cliffhangers and how to write them in this guide.
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Benefits of using videos for trainings videos has become an essential part of the training process in today’s modern world.
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry.
And not just when it comes to recruitment. Internal training is also great for retaining staff members.
According to LinkedIn’s Workforce Learning Report, a HUGE 93% of employees said they would stay at a company longer if it invested in their career.
When it comes to the practicalities of internal training, video is a phenomenal tool. Training videos are one of the most effective ways to develop your team, both in terms of cost and engagement
They are an effective way to teach and engage learners, and can provide a variety of benefits that traditional classroom training cannot.
Video-based training has become increasingly popular in both educational and corporate settings. From onboarding new employees to teaching students in the classroom, video is proving to be an effective way to engage and educate learners.
Here are 10 benefits of using videos for training:
Improved Retention: Studies have shown that learners retain more information when it’s presented in a visual format. Videos can be used to break down complex concepts into simpler, more manageable chunks that are easier to absorb and remember.
Increased Accessibility: Videos can be viewed on any device, making them ideal for remote or on-the-go learners. This can be especially beneficial for learners in remote locations who may not have access to traditional resources.
Video is engaging
Ever caught yourself watching a video you had not actually intended to watch?
I think we all know the answer. 😉
Because that’s the real power of video; it captures our attention and holds it in a way that other media cannot.
So, what exactly makes video-based training so engaging?
Changing up the visuals
Shifting the camera angle
Adding graphics and text overlays
Including talking-heads
Using visual cues to direct the eye
Using sounds to support the visuals
It is well known that the human brain processes visual content 60,000 times faster than text, but it’s the combination of images, sounds, and movement that creates an immersive learning experience that draws people in and keeps them interested.
Better engagement
When it comes to internal training, it’s really important that your team are fully engaging with the content and are able to apply what they’ve learnt to their role later on.
According to our State of Video Marketing 2022 report, when it comes to learning about a product or service, most people prefer to watch videos.
Only 11% of people said they’d prefer to read text and just 3% of people would rather attend a webinar, but an impressive 73% said that, when it comes to learning material, they would choose to watch a video.
Here’s a training video we created for one of our clients, Nikwax:
This fun, animated video was designed to help sales staff understand the product more and increase sales.
Reduced Costs: Video-based training eliminates travel and production costs associated with traditional training methods such as workshops and seminars.
Improved understanding: Videos can provide a better understanding of complex concepts and processes, as they can demonstrate how things work in real-time. This can be especially helpful for learners who learn better through visual aids.
Video allows students to learn at their own pace
The pandemic has changed the way we work, and also the way we learn.
And this is true for both:
People prefer to work and learn at their own pace.
In fact, individual pace of learning is the biggest motivator for people to learn.
Here are 3 reasons why:
1️⃣ Students want to control the amount of information they are taking in. 2️⃣ Students want to be able to apply their learning to their own lives. 3️⃣ Students want to learn in a way that makes sense to them at a particular time.
This all leads to new learning formats, such as e-learning, microlearning, on-the-job learning, and the like.
And what better form for this flexible way of learning than video?
Video-based learning feels most natural
Because video appeals to more senses, its consumption feels very natural.
The very core of the medium makes it interactive on a human level – it’s a perfect format for telling stories, building emotional connections and conveying different types of messages.
It also makes it easy to humanize the content by using an instructor who is able to communicate with viewers through words and also through non-verbal cues, such as winks, head nods, and other common gestures that are typical for real-life communication.
Video-based training is accessible
Did you know that about 15% of the world’s population has some form of disability?
That being said, video is one of the most accessible mediums out there:
It removes physical barriers to access
It’s easy to translate and localize
It works with assistive technologies
It can be viewed many times
Greater accessibility: Videos can be accessed from anywhere, anytime. This makes them an ideal tool for distance learning and for learners who have difficulty attending regular classes.
Conclusion: And all this leads us to the last benefit of video-based training: people simply prefer video.
They find it engaging, easy to consume, and more entertaining than other formats. It enhances social interaction and is more likely to be shared and talked about.
Plus, its rich, fast-paced nature feels more enjoyable than any other medium at the time.
And needless to say, it’s always worth considering students’ preferences. 😊
10 Benefits Of Using Videos For Trainings
Videos have become an essential part of the training process in today’s modern world.
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry.
And not just when it comes to recruitment. Internal training is also great for retaining staff members.
According to LinkedIn’s Workforce Learning Report, a HUGE 93% of employees said they would stay at a company longer if it invested in their career.
When it comes to the practicalities of internal training, video is a phenomenal tool. Training videos are one of the most effective ways to develop your team, both in terms of cost and engagement
They are an effective way to teach and engage learners, and can provide a variety of benefits that traditional classroom training cannot.
Video-based training has become increasingly popular in both educational and corporate settings. From onboarding new employees to teaching students in the classroom, video is proving to be an effective way to engage and educate learners.
Here are 10 benefits of using videos for training:
Improved Retention: Studies have shown that learners retain more information when it’s presented in a visual format. Videos can be used to break down complex concepts into simpler, more manageable chunks that are easier to absorb and remember.
Increased Accessibility: Videos can be viewed on any device, making them ideal for remote or on-the-go learners. This can be especially beneficial for learners in remote locations who may not have access to traditional resources.
Video is engaging
Ever caught yourself watching a video you had not actually intended to watch?
I think we all know the answer. 😉
Because that’s the real power of video; it captures our attention and holds it in a way that other media cannot.
So, what exactly makes video-based training so engaging?
Changing up the visuals
Shifting the camera angle
Adding graphics and text overlays
Including talking-heads
Using visual cues to direct the eye
Using sounds to support the visuals
It is well known that the human brain processes visual content 60,000 times faster than text, but it’s the combination of images, sounds, and movement that creates an immersive learning experience that draws people in and keeps them interested.
Better engagement
When it comes to internal training, it’s really important that your team are fully engaging with the content and are able to apply what they’ve learnt to their role later on.
According to our State of Video Marketing 2022 report, when it comes to learning about a product or service, most people prefer to watch videos.
Only 11% of people said they’d prefer to read text and just 3% of people would rather attend a webinar, but an impressive 73% said that, when it comes to learning material, they would choose to watch a video.
Here’s a training video we created for one of our clients, Nikwax:
This fun, animated video was designed to help sales staff understand the product more and increase sales.
Reduced Costs: Video-based training eliminates travel and production costs associated with traditional training methods such as workshops and seminars.
Improved understanding: Videos can provide a better understanding of complex concepts and processes, as they can demonstrate how things work in real-time. This can be especially helpful for learners who learn better through visual aids.
Video allows students to learn at their own pace
The pandemic has changed the way we work, and also the way we learn.
And this is true for both:
People prefer to work and learn at their own pace.
In fact, individual pace of learning is the biggest motivator for people to learn.
Here are 3 reasons why:
1️⃣ Students want to control the amount of information they are taking in. 2️⃣ Students want to be able to apply their learning to their own lives. 3️⃣ Students want to learn in a way that makes sense to them at a particular time.
This all leads to new learning formats, such as e-learning, microlearning, on-the-job learning, and the like.
And what better form for this flexible way of learning than video?
Video-based learning feels most natural
Because video appeals to more senses, its consumption feels very natural.
The very core of the medium makes it interactive on a human level – it’s a perfect format for telling stories, building emotional connections and conveying different types of messages.
It also makes it easy to humanize the content by using an instructor who is able to communicate with viewers through words and also through non-verbal cues, such as winks, head nods, and other common gestures that are typical for real-life communication.
Video-based training is accessible
Did you know that about 15% of the world’s population has some form of disability?
That being said, video is one of the most accessible mediums out there:
It removes physical barriers to access
It’s easy to translate and localize
It works with assistive technologies
It can be viewed many times
Greater accessibility: Videos can be accessed from anywhere, anytime. This makes them an ideal tool for distance learning and for learners who have difficulty attending regular classes.
Conclusion: And all this leads us to the last benefit of video-based training: people simply prefer video.
They find it engaging, easy to consume, and more entertaining than other formats. It enhances social interaction and is more likely to be shared and talked about.
Plus, its rich, fast-paced nature feels more enjoyable than any other medium at the time.
And needless to say, it’s always worth considering students’ preferences. 😊
