Video Marketing Tips and Techniques to Use on a Budget for small businesses
According to a survey by hubspot.com video marketing data, 69% of video marketers surveyed own production equipment while 10 percent rent, and the remaining group does both.
There’s an argument to be made for both.
On one end, creating videos in-house can be cheaper. However, outside agencies can provide higher-quality content.
In fact, most smaller brands (those with 200 employees or less) believe creating video content through an outside agency offers a better ROI than doing so in-house.
However, across all business sizes, roughly a third of respondents say the ROI is about the same either way.
With that said, it’s important to weigh your options and assess when and what you should rent versus own.
Upon first look, it might seem like renting is the smarter (and more affordable) option. However, most marketers surveyed (58%) say creating content in-house is cheaper.
To make this decision, consider the type of content you’ll be producing and the equipment you’ll need.
This is key in determining what is more cost-efficient.
If you’re a makeup brand for instance, you can probably produce great content sitting in front of a camera simply showcasing your products in action with good lighting. However, if you’re a travel and hospitality brand, you’ll likely need props, on-camera talent, location, and many more elements to fulfill your vision. In this case, it may be cheaper to outsource.
2. Separate need-to-haves from must-haves.
When it comes to video equipment, there will always be bigger and better out there.
If there’s one area you should focus on, it’s lighting.
Many believe that having the best camera does the trick but the truth is, lighting is what makes or breaks the quality of a video.
Lighting sets the tone and mood of a video, two elements you need to maintain your audience’s attention in a video.
Sound is another area to splurge on – specifically your mics. This will enhance the quality of your video, especially if you have to settle for low-end cameras.
As for everything else, (the camera, the lens, the accessories), these are great add-ons but if you’re on a budget, you can make do with low to mid-range options while still getting a high-quality result.
3. Leverage user-generated content.
According to HubSpot Blog Research, the number one challenge video marketers face is a lack of time to create video content.
Well, who said you had to create your content from scratch? You’re likely sitting on a pile of content from your customers right now.
If you have a strong social media presence, you likely have a bank of user-generated content ranging from images to videos and text. You can leverage all of these for campaigns and use them to supplement your own content.
For instance, ahead of the official Fenty Beauty perfume launch, its founder and musician Rihanna posted what seemed to be an ad. It was a video compilation of various celebrities and influencers mentioning how good she smells – “like heaven” was a phrase heard multiple times.
Without ever having to produce their own video, the brand leveraged UGC to build anticipation surrounding this launch.
4. Hire student and amateur talent.
When it comes to on-camera talent, this is where brands often struggle to think of alternatives.
They usually opt for an in-house creator just to save money, even though their role may not focus on this area at all. Or they contract talent, which can be costly.
Here’s a third option: Reach out to students and amateur actors.
In some cases, money isn’t the main motivator. It can often be exposure, gaining experience, or building up a portfolio. However, paid opportunities will always generate more interest and can get you more experienced talent.
5. Use free editing software.
When you think of video editing, the first thing that comes to mind is probably Adobe.
It’s the go-to software for production professionals. However, it’s complex and isn’t affordable. If you own an Apple device like the Macbook or iPad, you will have free video editing software already available.
While it doesn’t have as many features and offers limited functionality, it works well for simple editing and you can always find workarounds on platforms like YouTube.
Some free editing software comes with free music or you can find online websites that offer royalty-free music.
If you’re intimidated by the idea of video marketing because you think you don’t have the funds, hopefully, these five techniques will change your mind.
Video marketing is an important part of content creation and can drive sales so don’t let money prevent you from staying in the game.
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As business owners we all want to boost sales and profits, to do that we need to market our products and services and to be honest marketing has clearly changed a lot in the last few years, with attention spans shortening and competition for digital space growing daily. Companies and brands have had to adapt and grow in order to keep up, and a lot of people turned to video over the years. Using video services to sell is nothing new; television adverts have been around since the 1950s (check out this television advert from 1955) and it’s always been a popular medium. However, it’s getting harder to really make a difference with your video content, so we’ll be looking at 8 ways you can help boost your sales through an effective video strategy.
In this article, Kennysoft STUDIOs look at the benefits of video content marketing, how your company should be implementing it, and the different ways you can boost sales with video.
This article will cover the following:
– What are the benefits of video content marketing?
– Using video marketing to boost sales
– 8 Ways to Boost Sales with Video
– Animated videos
– Explainer Videos
– Demo videos
– New Product launch videos
– How to videos
– FAQ videos
– Case Studies
– Testimonial videos
What are the benefits of video content marketing?
Developing an effective video strategy is key to lots of businesses’ digital marketing success. Video allows for an engaging and entertaining way to get your messaging across, in a succinct but powerful way. You don’t need to worry about hoping people read your detailed and technical whitepaper, because you know you can capture their attention and get all the necessary information across in a video instead. If a picture is worth 1,000 words, and a video is made up of thousands of pictures, there’s a lot of space for you to get your point across.
There are dozens of different types of videos you can utilize as part of an effective video marketing strategy, a lot of which we will go into more detail for later on. This means that you don’t have to rely on one medium to capture your audience’s attention, but can hit them on a number of different fronts.
An effective video marketing strategy also isn’t limited to one platform. You could have a detailed company film on your website homepage; breaking down all the different services you offer. You could then have some short testimonial videos from customers on LinkedIn, singing your praises and recommending that everybody works with you. And then finally short animations in your emails to really catch peoples’ attention and draw them into your messaging.
Using video marketing to boost sales
As mentioned at the start of the piece, brands have been using video to sell their products for over 60 years.
80% of people have purchased a piece of software or app after watching a brand’s video (Wyzowl, 2019).
And it doesn’t just go for tech or digital companies either, thousands of professional services companies around the world now use video as part of their marketing strategy.
This is because for industries like accountancy for example, a lot of their new clients come in based on reputation or trust. If you had never met or seen your accountant before, how likely are you to work with them? Whereas if you watch a short video of them introducing themself (and you like the look of them) you’re much more inclined to get in touch. Video is a great tool for getting over the first hurdle of trust. Similarly with reputation, if you watch a testimonial from a reputable client who is singing the praises of an accountant, this really helps boost their image to a prospective client.
If you know that a decent amount of your enquiries, come in through your website (or even if you don’t) then having a video on your website can really help boost conversion rates. It keeps people on the website for longer, and makes them more likely to get in touch or to buy from you. Similarly, utilizing video as part of your social media or email marketing strategy helps boost traffic to the website, giving you more potential opportunities to close sales.
8 Ways to Boost Sales and profits With Video
1. Animated videos
More businesses are turning to animation as a way of marketing their business or products online, investing time to make animated videos that add a great amount of value to their marketing efforts. This is because it’s an incredibly versatile type of content for marketing, as well as the fact is very effective with consumers and business customers alike. Animated videos or animated explainer videos aren’t limited to what’s in front of you, you can create an entire new world if you’re working with a creative animator. This means any animations you create will be completely bespoke to your business and will help you stand out from your competitors. You can make animated videos as personal, as simple, or as complex as you need them to be.
Animations are fantastic for raising brand awareness as all of the designs within the animation can be created entirely in your brand colors. This means that no matter how far through the animation the viewer watches (hopefully the whole way) they will constantly be reminded of your brand. It’s brilliant for social media where it’s easy to get lost amongst the hundreds of spam posts, in helping your branded content stand out about everyone else’s.
Video is perfect for social media
Animations are also excellent for simplifying complex topics. Whether you’re trying to explain a complex pharmaceutical product, a detailed cyber security product, or breakdown all of your accountancy services, animation can do it all. Using images and graphics to explain a product or service is far more effective for selling than just describing it to someone.
2. Explainer Videos
Animation is often used a lot when companies want to create explainer videos because it’s excellent for breaking down complex products or services. But animated explainer videos in general are a great tool for businesses looking to streamline their sales processes. Lots of businesses will incorporate an explainer video in part of their initial pitch or early sales conversations as it’s a great way of engaging your audience when talking about what you do.
Rather than linking a client a 6-page document explaining all the benefits of using your service, wouldn’t it be easier to send them a 30 second video which does all that for you? A well-made and engaging explainer video is an invaluable tool in the arsenal of digital marketers looking to increase revenue. Explainer videos can be a great touchpoint before you speak to a potential lead on the phone. Sending an email with a quick video for them to watch can warm up your lead and also further their understanding of what it is you’re offering.
3. Demo Videos
Demo videos are perfect for companies who create software or complex products. It’s not always possible to jump on a call with a client or to go out and meet with them to talk them through things, sometimes you just need to send out a video.
Software demonstration videos are often accompanied by an engaging voice over and screen capture footage of the software in action or the problem being solved. These are perfect for quickly sending out to new customers or if somebody has a problem with your product or software.
Likewise, if you sell a physical product, maybe customers need to know how to put it together or how to get the most of it. A well put together demo video with close ups and well explained steps can really help customers in getting the most out of your products, and can often mean that people share your content if it really helped them.
Perhaps you want to create demo videos for something else which isn’t a direct product, but perhaps still links to what you do. For example, lots of IT or Telecoms companies will often create demonstration videos for general tasks which a lot of people might not know how to do. This is a great way of boosting your brand’s reputation and you might even pick up some new customers along the way. Think about demonstrating how to block a number on an iPhone, or how to speed up your laptop if it’s getting a bit old. Content like this is great for getting people engaged with your brand early, before they might be ready to be a customer.
4. New Product Launch Videos
If you’ve got a brand-new product or service coming out, then you’re going to want to shout about it and get it seen by as many potential customers as possible. Creating a product launch video is an excellent way of doing this and being able to showcase all the potential benefits or uses in the most engaging way possible. Rather than releasing a huge press release about your new product, release a 30 second product launch video which briefly explains what it is and why people should buy it. You can then use this to lead customers onto your website where they can find out more.
Here’s an example product launch video we produced for a client recently:
It’s a great tool for boosting traffic to the website and generating hype around a new product to help boost sales. You could also do a two-video strategy, where on social media or an email blast you have a short version of the video, essentially a trailer to pique the interest of customers. You then push them onto the website where they can watch a detailed explainer video of the new product.
How many times have you Googled “How to” do something? Chances are it’s a lot. Billions of people use the internet as their go to place for tutorials and finding out how to complete tasks. Why not present yourself as the go to place for some of this knowledge? If there are certain activities or tasks related to your industry that people struggle with, put some of your expertise to use in helping people out for free.
If you can help people out with a small issue; “how to write a CV” or “how to complete a tax return” and simple things like this, they’ll remember you and come back in future when they’re ready to buy. It’s for this reason that how-to videos are so successful as part of a good video marketing strategy.
If you think that YouTube is the second biggest search engine in the world (second only to Google), there’s a lot of people searching for what you might be able to help them with. If you don’t have the video content, you might be missing out on their business. Not to mention Google often priorities videos and websites with video, so it’s worth it for a bit of an SEO boost.
6. FAQ Videos
Similarly, to How To videos, FAQ videos are a great opportunity to showcase your expertise in a certain area. If you know there are lots of commonly asked questions about what you do or your industry, answer them in one handy video. You can add in some animated content to bring scenarios to life and make the content even more appealing to viewers.
FAQ videos are also a good opportunity often to pre-qualify some leads coming in through your website. If you address things like pricing or individual services that you offer, this might help sort out the real leads from the vague enquiries. They can also be a fun way for potential customers or clients to meet the team, if you have different members of the team answering FAQs on their own specific areas.
7. Case Studies
Case study videos are a brilliant way of showcasing the work that your business has done on a project or a campaign. Many websites use written case studies to describe what they’ve done, but a video is a great tool for bringing these case studies to life. They let you show all the good work you’ve done in an engaging and visual way, and chances are they’ll help convince a prospective lead to get in touch with you (provided you’ve done good work of course).
They’re a great way to provide a deep dive into a specific service your business provides and give customers an example of how it works. If you use case study videos to then market to similar industries or similar companies, chances are you’ll increase your chance of closing more business in future! They’re the perfect way for customers to see exactly how your business can help them, with a relevant example.
8. Testimonial Videos
What better way to sell your services than to have a real customer do it for you? Referrals in business are hugely important and testimonial videos are a great way of improving your reputation and helping to boost sales. If you’ve done a good job for your customers, chances are they’ll be more than happy to give you a glowing testimonial. Testimonial videos are a great way of building trust on your website and for your brand because it gives customers and leads reassurance that you will do a good job for them.
Similarly, to case study videos, if you’re looking to target a certain industry or sector then testimonial videos are great for this. By getting a testimonial from someone in a position of authority within a certain industry, this shows other potential customers within that industry that they can trust your business to give them the same good service.
If there are certain benefits to your business that you want to advertise (price, customer service etc.) then asking questions tailored to these is a great marketing tool. Getting a customer on camera saying “they gave me a competitive quote and also exceeded my expectations in terms of quality” is priceless.
Customer testimonial videos are a great way of building trust online
There’s a lot to think about when it comes to a successful video marketing strategy, but that also means there’s a lot you can do to boost your business’ sales! With so many options it opens a world of opportunities and will make your business visible to lots of customers who may not have been able to find you without it.
To find out more about how Kennysoft STUDIOs can help you boost sales through a successful video marketing strategy, get in touch with one of the members of the team for a chat.
As a startup with limited resources, you may be concerned with how much it’s going to cost you to shoot and publish a promotional video. The truth is, professional-quality video does not have a fixed price when you have to factor in video types, style choices, and, of course, the varied offerings of video production such as production houses, freelancers, and DIY animation platforms. Video costs can range from under 200 thousand to 6million.
Not sure how to price up your promo video? Not to worry—we can help you to determine the costs and stretch your budget to get the results that you deserve.
The cost range of creating a promotional video is so vast that it’s tough to pinpoint just one price. An online video maker can be free if you’re on their free plan, while a 30-second TV spot can cost over 2million.
The final price of your video will usually depend on the following things:
Video style
Video length
Video quality
So, how much does it cost to create a promotional video
Let’s look at the different options you have for creating a promotional video and the costs associated with each option. Below is a summary that summarizes everything, but you can keep scrolling to read a detailed explanation for each point.
Online video maker
N0 – N50,000 / month subscription, using only assets inside the tool.
N20,000 – N50,000 sources and licenses of stock imagery from other sites.
The most inexpensive way to create a promotional video is to use an online video maker. There are many options with various features and tools to create promotional videos yourself or with your team. Some of these tools include Visme, Promo and Vyond, among many others.
In many cases, you can create a video for free with one of their free subscriptions. If you want to tap into premium features like custom animations or a wider variety of stock footage, you’ll need to pay for a higher plan.
Freelance videographers, editors, animators
N50,000 – N1,500,000
If you don’t want to create the video yourself, you can hire a freelancer to do it for you. Depending on what type of video you want to make, you can work with videographers, animators, editors or freelancers that offer the complete package.
The freelance marketplace Fiverr, for example, offers lots of different options. Some freelancers charge lower prices and use stock imagery, while others do custom footage and charge a bit more.
Search for promotional videos on the Fiverr website and browse through all the options. Also, check the Fiverr Pro section for vetted freelancers that have higher ratings for better work. You can also use platforms like Upwork and Freelancer to search for the right professionals.
When hiring freelancers, you might have to employ different people with specific skills to do different things, especially if you’re creating a mixed media video. So, make sure you are organized and let the freelancers know what you expect of them.
Video production agency
N870,000 – N5,000,000+
If you find hiring a team of freelancers is too much work, you may want to hire a full-scale video production agency instead. To find one in your area, search Google Maps. If you don’t mind where they are, try Fiverr, a Google search or ask around for referrals.
Video production agencies are a dime a dozen, and you won’t have a hard time finding one. As to which one to go with, you’ll have to see what videos the agency has produced previously and how they fit into your budget.
A good thing about using a video production agency is that they can take care of everything, from writing the script to production and shooting and editing. Of course, the price will vary according to the type, length and quality of your video.
When hiring a video production agency, be upfront about how much you can spend on the video and what you’d like to see as the final result. Ask them what options can offer. Agency prices vary immensely, because there are many variables to consider.
Animation agency
N1,700,000 – 46,000,000+ / per animated minute
If you’re not creating your promotional video yourself with an online tool, or if you want to use custom animations and don’t want to hire a freelancer, consider hiring an animation agency.
Video production agencies will often have animators in their team who can do simple animations or motion graphics. But if you want custom animation, you’re better off hiring professional animators.
Like a regular video production agency, animation agency costs vary by type, length and quality of the video. 2D or flat animations cost less than 3D or life-like animations. Similarly, animations with backgrounds cost less than ones without backgrounds.
Advertising agency
N5,800,000 – N160,000,000+
The highest tier when it comes to promotional video costs is the advertising agency. The purpose of an advertising agency is to take care of a brand’s entire advertising needs, and promotional videos are only one of the services offered.
Advertising agencies are generally hired long-term, where brands partner up with an agency to ideate a suite of advertising outputs like TV commercials, billboards, events and more.
Another thing that advertising agencies help with is air time for your video. They can book you a good spot during a highly rated show or game broadcast. Keep in mind, though, that prime time placements have very high costs. Placements in day-time TV are considerably lower.
Final Thought
How much should a promo video cost? Well, simply put, it all depends on whether you choose to shoot original material or source stock assets, how you edit your video, and the place of publication.
Having said that, you can keep costs down by contacting the professionals to help you create that promotional video and you will be glad you did. Why not contact kennysoft STUDIOs the video marketing agency that makes video marketing easy.
If your prospects are watching videos, and virtually all of your competitors are publishing videos, then it’s time you create a good promotional video to get your products and services in front of potential buyers. And to help you achieve this we’ve got 7 very steps to help you get there.
Step 1: Know your audience
At its most basic level, the idea of marketing is simply to push out a message and pull a response. For instance, if you run an ABC company, you might tell people to prep their air conditioners for a hot summer and ask them to schedule a tune up. If you run a retail store, perhaps you’ll send an email campaign to promote an upcoming sale with hopes that it will bring in extra revenue.
But what if you ran both the ABC and a retail business, and you mixed up your lists? Can you imagine if you told your retail customers to fix their air conditioners? It would probably cause mass confusion, and your message would fall flat. That’s where the importance of knowing your audience comes in.
Whenever I’m teaching a virtual marketing class, I’ll ask the audience to close their eyes and envision their ideal buyer: the person who would visit their storefront, call their phone, or click to their website with no hassle or haggling. This mental exercise is the beginning of building a buyer persona, and it’s critical to developing the right content for your audience.
The buyer persona will also determine your brand’s tone, which is very important when recording your videos. Will you be fun and entertaining, or does your ideal buyer prefer a serious, more professional approach? Just know that your buyer persona will evolve over time, and you may even develop multiple buyer personas. Always keep these tops of mind when designing your video marketing strategy.
Step 2: Decide on the Type of Video
Next, it’s time to determine which type of promotional video is most suited for your goals and objectives. More often than not, this choice depends mainly on your budget for the project and how much time you’re willing to invest in it.
Thankfully, some video types like bite-size ads and testimonial videos are inexpensive to produce. But TV commercials and documentaries will naturally take more time and money.
Choose according to what you and your team can handle without compromising on quality. If you can afford a videographer to create an animated explainer video, there are many available on freelance platforms like Fiverr and Upwork.
Make sure you choose a video type that your target audience will relate to and want to act upon. For example, if you’re trying to reach a younger demographic, choose social media and YouTube ads instead of a TV commercial.
· Product Videos
When you want to get the word out about a specific product or service, try using a product video. These videos are specific about a product and don’t veer too far into other topics of your company or your brand.
In these types of promotional videos, the main focus is on your product and why your customers need it in their lives. Don’t forget to add information about how they can get it!
Here is an example of a product video:
Credit: Kennysoft STUDIOs
· Intro & Outro Videos
Intros and outros are important parts of the videos you share on YouTube, social media or those TVs in the waiting area of your office. Your intro should be all about the video’s title, but you can also add your logo and website URL for brand awareness.
In the outro, ask your viewers to subscribe (if publishing on YouTube) and add a call-to-action so that they can get in touch with you or take the next step easily.
Here is an example of an Intro & Outro Videos video:
Credit: K.A Photography
· Explainer Videos
Explainer videos are on the longer side of the promo video spectrum. The purpose of an explainer video is to show the viewer the “how” of whatever it is that you’re promoting.
You can make explainer videos that visually demonstrate to customers:
How your product is produced or distributed
How your services can make their job easier
How your company as a whole can improve how they get things done
Here is an example of an Explainer video:
Credit: Kennysoft STUDIOs
· Launch Videos
A launch video is an ideal choice for promoting a new product or service your team has been working on. Share the best features of what you’re launching and show how it will help your viewer.
Make sure to detail what makes this new thing better than whatever there was or wasn’t before. Pair launch videos with teaser videos to get the excitement going before the day of the launch.
Credit: seyfarth
· Event Videos
Event videos are promotional videos for upcoming events. The most successful event videos use footage from previous years, showing what attendees can expect to see and experience.
If the event is happening for the first time, use stock imagery or sourced imagery from your keynote speakers. Include the main topic, schedule of events and most recognized guests.
Credit: search leeds
· FAQ Videos
If you’re looking for an innovative way to promote your brand, try an FAQ video. Use real questions asked on social media, via customer support channels or during events.
There are always a few questions that get asked the most; use those to create fun FAQ videos that you can add to your YouTube channel or social media.
Before we had the internet, TV commercials (or TVCs) were the way to go for promotional videos. With so many options now, not all brands need to invest in a costly TV commercial.
But if you want to get the word out about your business in a big way, then a TV advertisement spot might still be a good option. You might not be able to afford a Super Bowl placement, but you can work your way up to that.
Here’s an example of a TVC from This is Afrika
Credit: Kennysoft STUDIOs
· Mini Documentary Videos
Now, we go further afield into the long-form promotional video. Mini documentaries are anywhere between 2 and 6 minutes. This style of promotional video is similar to an “about us” video but goes deeper into a specific story regarding your brand.
Some ideas include the backstory behind a unique aspect of your production line, or an uplifting message with facts about how your organization gives back to the community.
Here’s an example of a mini documentary from Nestoil Plc
Credit: Kennysoft STUDIOs
· Promo Ads
Promo ads are short promotional videos that can be used for advertising campaigns with Google or Mediavine, or placed on websites or related industries to yours.
Here’s an example of a promo ads
Credit: Kennysoft STUDIOs
· Social Media Video Ads
Social media ads need to be scroll-stoppers to be successful, so keep yours short, sweet, to the point and very catchy.
You can create social media ads for any platform, such as Facebook, Instagram, Twitter, LinkedIn or Pinterest. However, make sure that the ad’s size and content is tailored to each platform you’re sharing it on.
Here’s an example of a social media video ads
Credit: Kennysoft STUDIOs
· Behind-the-Scenes Videos
Sharing what happens behind the scenes in your company is a great indirect way of promoting your services and products. If your brand is already popular on social media, followers will love getting to know what your office looks like, how people work, the company culture and more.
Here is a great example of a behind-the-scenes video
Credit: capital dreams pictures
· About Us Videos
“About us” videos are similar to behind-the-scenes videos but are more specific about your brand story. Use this type of promotional video to share how your company got started and why.
Talk about your core values and goals for the future. Or, share your company culture and why client satisfaction is important. Most importantly, be honest, authentic and approachable.
Here’s an example of an “about us” video
Credit: Kennysoft STUDIOs
Step 3: Write a Script
Next up, it’s time to write the script for your promotional video. A video script is similar to an outline for a blog post or article but includes specific instructions on how the video is created. The main sections in the script are the scenes; they are laid out in order from beginning to end.
At the very top of the script, add the type of video you’re creating so it’s fresh in your mind while writing the script.
For example, “Live Action + Motion graphics — social media video to promote a new location of my coffee shop; 15 sec.”
Step 4: Draft a Storyboard
With the video script ready, it’s time to visualize. A storyboard is both a static draft of the final product and an aid to the process. Each scene is laid out visually on a “board” — one rectangle per scene. There’s no need to get too detailed on this step, but it does help to do it as it will support the production of the video.
Try storyboard building software, or sketch the storyboard by hand on index cards. Why index cards? So you can move the order of the cards, each card being a scene of the video. The best part about using index cards is that you can copy the information from the script to the back of the card.
Step 5: Produce Your Video
You’re ready to produce the video. This and the next step might overlap if you’re working on your own. What you use for producing might be the same for editing, especially if you’re using an online tool like Visme or Biteable.
Both animated and live-action videos can use stock imagery found inside the tools we just mentioned. Keep that in mind as you put the scenes together to increase productivity.
For videos with custom animations or footage, the production and editing steps are separate and will involve a before and after stage. This is also the case if you’re sourcing visuals from third- party stock sites.
Step 6: Edit Your Video
Editing your video is all about putting the scenes together according to your script and storyboard. It also includes adding all the finishing touches that will make your promotional video complete.
But before you can edit your video, you need to choose a video editing platform.
With so many video editing tools out there, it can be tough to choose one that will best suit your needs. Are you looking for a simple video maker that works in your browser? Or do you need professional video editing software with advanced features?
For short videos like social media ads and listicles, you’re better off with one of the online options. Here are some online video makers to consider:
Visme
Biteable
Moovly
Offeo
Powtoon
iMovie
For elaborate or long-form promotional videos, you’ll need professional software or hire a person who knows how to use it. Some professional video editors include:
Adobe Premiere Pro
Final Cut Pro
Filmora 9
Do your research and look at all the options, laying out pros and cons according to the goals and purposes for your promotional video.
Then, edit your video by trimming the clips, stitching them together, layering audio and text, and adding post-production elements like animations until you’re happy with the end result.
Step 7: Do a Final Review
Before your video is 100% ready, it needs a final review. Check that all the information is correct, and that all images, videos and music are royalty-free or you have a license for them. Ask coworkers for feedback and get a second pair of eyes on your video from someone you trust.
After that, make any necessary revisions, take one last discerning look and you’re done! Your video is ready to fly away from the nest and get your business more sales, conversions and engagement.
Final thought
Have A Plan In Place
There’s no denying that you’ll have a challenging time creating a promo video if you don’t plan ahead. Impromptu videos might be great for your personal Instagram account, but promotional videos for your business aren’t the kind you can just wing and hope for the best.
If you simply can’t fathom the time to plan appropriately, you’re better off hiring professionals to do it for you. Or, talk to the project managers in your team and see if they can tackle it.
There are many factors to take into consideration, from laying out goals and objectives to booking hours at a filming studio. Don’t say we didn’t warn you!
2. Optimize for Multiple Platforms
The era of multichannel marketing is here for good, and your promo videos better be ready for it. All the short promo videos like bite-size ads, and social media ads need to be produced in horizontal, vertical and square formats. This way, you can cover all social media channels without a hitch.
In Visme, you can use any video template in three different sizes — wide, square and vertical. You can also choose a custom size for your video if you don’t want to go with these three options.
TV commercials and mini-documentaries should look good on all devices, from the smallest handheld phone to giant flat-screen TV. Are you promoting your products and services worldwide? Make sure to localize your message with the correct language and cultural nuances.
3. Don’t Give it All Away
Yes, your promotional videos have a purpose, to sell. But they are also required to keep the audience wanting more. That’s the hook that will entice them to look for you online, check out your website, browse your offers, read about your brand and finally buy.
There’s a fine line between showing what your products and services are good for and not giving it all away. You have to pique the viewer’s curiosity with catchy and engaging visuals, music and message. Leave them thinking about your brand, at least long enough to find you online.
4. Tell a Story
There’s no better way to grab the viewer’s attention during your promotional video than to tap into some storytelling techniques. In fact, storytelling should be at the center of all the marketing strategies your brand puts out into the world. When you tell a story visually, textually or with narration, the viewer feels like they can relate and like you are talking to them directly.
Knowing what story to tell will depend on the market research about your target audience. How are they using your product or products like it, and why? How is your product or service solving a specific problem for a particular person? Frame the video with a beginning, middle and end, making the story progress from one to the other, ending in a resolution.
5. Include a CTA
Last but not least, always include a call-to-action (CTA) in your promo video. This can be a spoken invitation as part of the narration or a visual invitation with your contact details. The point is that people should finish seeing your video and know exactly how and where to find you to buy your products or hire your services.
Different placements for your video will have other CTA possibilities. A YouTube outro, for example, should say “subscribe,” “visit our website,” or something of the sort. For example, bite-size ads and social media videos shared on Instagram can have a link sticker added to them at the time of publication. A TV commercial simply needs a visual of your website URL.
So, if you’re a business owner and you want to create a professional video that will get you those kinds of results, it’s the perfect time to contact with kennysoft STUDIOs.
With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!
As you already know the world of marketing is ever evolving, the ways we use to marketing our products and services have changed. We are living in a content driven world and one of those fast-paced growing content is video marketing; video marketing contents helps business a lot for so many reasons and one of those reason is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.
According to a recent Aberdeen report, marketers who use video see much faster revenue growth (49 percent) than those who do not. However, video has become more than just a marketing tool. With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.
If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.
Wait, you don’t?
Well, then it looks like (unfortunately) you’re in the majority.
So, one of the first things to keep in mind when creating a video is: the story.
The story is, in a sense, the engine of your video. Without it, your video is going nowhere.
When Developing A Good Story For Your Video You Want To Make Sure To:
Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.
Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.
2. Have a beginning, middle, and an end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.
You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.
How so, you might wonder?
With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call-to-action).
3. Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?
Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?
This style of commercial is usually good at grabbing the attention of viewers because of the humor and creativity involved.
And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.
The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.
Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.
That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.
A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.
With the proper video length set, now you want to…
Promote Your Video Everywhere
After you’ve created a quick and compelling marketing video, it’s time to share it with the world.
One of the first places you want to share your video is on your company’s website.
This will help you drive customer traffic and create engagement with your site.
Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.
And by including videos in your email campaigns you can increase click through rates by 50%!
After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.
Looking to share your video with an even wider audience?
Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.
Conclusion
Does it sound like there’s a lot that goes into creating a marketing video?
Well, there is!
Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.
So, if you’re a business owner and you want to create a professional video that will get you those kinds of results, it’s the perfect time to contact with kennysoft STUDIOs.
With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!
Whether you love it or hate it, Valentine’s Day is a consumer event, and data shows that in recent years, people aren’t just buying gifts for spouses and significant others—they’re shopping for themselves, their family and friends, their coworkers, and even their pets.
Valentine’s Day was all about heart-shaped candy and your middle school crush when we were younger. Fast forward to 2022, and February 14th is now a marketing holiday that reaches far and wide. It celebrates all forms of love and is far from a day limited to flowers and candy. For business owners, this shift means possibilities to sell products and services beyond roses and chocolates.
According to Rochester First, total Valentine’s Day spending for 2021 is projected to hit 21 billion, which breaks down to $164.76 per person expected to celebrate.
There’s no reason your business shouldn’t make the most of the holiday and all it has to offer. So, how can you stand out and reach the hearts of your customers this year? With video, of course!
Keeping this in mind, you can start planning a video-driven marketing plan focused on promoting sales, engaging customers, and most of all, LOVE. And we’re going to ensure you make the most of your video creation and communication this Valentine’s Day.
So, if you think your brand doesn’t align with Valentine’s Day shopping, it may be time to give your strategy a second look. Here are four perfect ways in creating that amazing valentine day campaign video for your brand.
1. Create Valentine’s Day Gift Guide Videos
Valentine’s Day is about gift-giving. And here goes an interesting fact: People don’t look for gift ideas for their partners only, but for their family, colleagues, friends, and pets too!
It gives you tons of content ideas to create Valentine’s Day videos for. Even if your product or service doesn’t look like a perfect gift for loved ones, you can still turn it to your advantage and offer it as a small token of appreciation.
Craft a video that consumers can use as a gift guide: Put together a list of gift ideas for kids, teachers, moms, bosses, cats, you name it. Or, be cheeky and showcase your own product as the perfect gift.
Testimonial Videos
Know what customers really love? Reviews from other customers that prove a product or service is the real deal. You already know that building trust is crucial to any marketing strategy. What better way to build trust than with video testimonials from actual customers?
It’s probably easier than you think to make a video testimonial. Simply interview a happy customer and ask them about their experience with your product or service. Don’t script it–let your customers speak from an honest and authentic place. Can’t get them in front of a camera? Display video clips and images of your team at work and use written testimonials, or quotes, as a text overlay. Testimonials are simple, effective and bound to be loved by your customers.
Community Involvement Video
Valentine’s Day is the perfect time to spread positive vibes by showing how your business gives back to the community. Does your business have a community service program or a Volunteer Day set aside for employees? Or maybe your company donates a percentage of certain proceeds to a good cause. These are all great stories you can share with your customer audience.
Record a video of your business giving back and highlight your employees, their passion and the great work they’re doing for the people, environment, etc. By doing so, you put faces and actions to your company’s name. Remember, the goal of your video is to focus on the community you serve–not your brand. Be authentic, and show your customers how much you love your community.
Behind The Scene Video
Show your customers how much “love” goes into the product or service you sell. You want to tell the deeper story behind your business. Create a behind-the-scenes video to give a tour of your company’s office, factory or studio. Provide an opportunity for your customers to peek inside and see how your products are made, or get to know the people who make them.
Going behind the scenes doesn’t have to be limited to a tour of your company’s office. Show off the creative or operational processes that fuel your business, or interview staff members to give insight into their expertise and personalities. If you have a company mission or a motto, a video is a great way to tell the inspirational story behind it. Who doesn’t love a story like that?
Run A Contest
Let your customers show their love for you this Valentine’s Day. Run a contest or open up a call for submissions asking your fans to create video content for you. Fan-sourced content makes for really great, relatable videos (and testimonials, mentioned above) that are perfect for sharing on social media.
Come up with a unique hashtag so your customers understand what type of video you want them to make. Ask them to create videos on sites like TikTok, Twitter or Instagram with your unique hashtag. You can even combine their videos to create a fully user-generated content (UGC) experience. These types of videos are great for capturing the customer’s perspective and sharing your product or service at the same time. Bonus: You might get a few excellent brand ambassadors in the process.
Final Thought
And now, with these Valentine’s Day campaign video ideas in your pocket, it’s time to create original videos for your audience.
Are you ready to get creative with your Valentine’s Day video ads? if yes! Reach out to us kennysoft STUDIOs and let’s get started
Photo credit: sujimoto Luxury Real Estate in Nigeria
As a real estate realtor have you for once ask yourself, how do i increase my sales? How do I even go about it? As a real estate realtor, you must have asked yourself this question at last once in your career, so today I will be discussing with you some practical ways you can use videos as a real estate realtor in your marketing activities.
So Why Is It Necessary For Real Estate Realtors To Use Videos In Their Marketing?
Video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re definitely a marketer, whether you realize it or not. Your job is selling, and selling means making people want to buy. (Hint: that’s exactly what marketing is about!)
Just so you know too for the record, in real estate sales, a video listing gets 40% more enquiries than a photo. For a local firm that wants to enter a highly competitive market, video production is a vital growth tool. Across the country the number of people using video websites to research homes has grown from 36% in the past year to 32%. Incorporated video in a digital campaign is a good way to increase leads generated.
Video marketing is powerful for real estate agents, but it’s still remarkably underutilized in the space. According to the 2021 Technology Survey from the National Association of REALTORS Research Group, 37% of respondents say they use video in their marketing, while 27% say they do not. The remaining 35% say that while they do not currently use video for marketing, they hope to in the near future.
For agents that are still putting off video marketing, now is the time to invest in high-quality content for each property you list. There’s still time to be a relatively early adopter in the space, and you can beat out competitors who are still lagging on the video trend.
Not quite convinced you need video? Here are just a few of the key benefits of video marketing for the real estate industry.
So, how exactly can you use video to stand out from the crowd? Keep reading to find out practical ways to you can use videos for real estate marketing and best five recommended videos you can create for your real estate agency.
How To Use Videos For Real Estate Marketing
Use video to show off your property.
Want beautiful aerial views of the property you’re listing? Want to document the awesome spiral staircase, the lovely furniture, or the wall accents? Pictures and text descriptions don’t even come close to video for these unique home features.
Think of it this way: video can work as a permanent open house for any property you’re trying to sell. Set up your decor, set the perfect lighting, make the space inviting and warm, and film it! You’ll capture the space as it should be captured, without having to worry about daily upkeep.
Plus, it gives remote buyers peace of mind that they’ve “toured” the property, even if they can’t come see it in person. They’ll feel more confident in their decision than they would without the video option.
Reach your customers digitally, where they spend their time.
Online browsing behavior is constantly changing. While people once went directly to local newspapers or magazines to search for listings in their neighborhood, now, they spend most of their time searching via Google, social media, recommended agency websites, and more—all online.
What does this mean for you? If you want to reach prospective buyers, you’ve got to use video. Besides video being the most engaged with type of content online, video is also being prioritized by digital algorithms. Social channels like Facebook and Instagram and search engines like Bing and Google have shared that they explicitly prioritize video content in feeds and results pages.
If you’re not using videos and your competition is, you’re going to lose out on digital audiences every time.
Start conversations with your customers directly.
The beauty of video is in the way it facilitates the understanding and communication of information. Video provides a personal touch for viewers exploring your properties, and you can use that personal touch to your advantage. In addition to the property videos, we’ve described above, you can also create videos that feature you in front of the camera.
You can answer common questions about the property, provide a brief overview of the purchase process and what buyers can expect, or even creating a custom video highlighting features you know a specific client will love. Going the extra mile with these videos will leave a great impression on your buyers.
To create a video like this, start by addressing some of the most common questions you receive. Use a video to talk about a property’s size, price, history, number of bedrooms—you name it. Then, upload the video to the channels where you’re most likely to reach your audience.
Where can I share my real estate video?
Add the video to your website, promote it on social media, and more.
Speaking of channels that help reach your audience, another great thing about video is that you can use it almost anywhere online to drive user interest. There are countless platforms and channels that support video content in 2021, and you can use any or all of them as you see fit. Here are a few of the most common options we’d recommend exploring.
Website
Use your real estate video anywhere and everywhere you can on your website—your homepage, your listings section, your “About Us” section, and more. Depending on the number of properties you’re working with, you might consider creating a video for each property (or focusing on a few that are your biggest drivers of purchase inquiries). You can also create more general videos that explain your company, introduce you as a real estate agent, or any other non-property video topics.
Social Media
Social media is non-negotiable for virtually every industry in 2021. When you have a finished video, consider posting it on Facebook, Twitter, LinkedIn, and any real estate forums or organizations you or your company are active in. Though shorter formats are usually optimal here, you can get away with posting a slightly longer video (like a full property walkthrough) if it provides informative value.
Email
Do you have a list of people who’ve shown interest in buying property? You likely have a segmented email database; tap into this database by sending regular video updates about new properties that hit the market or specific properties that might meet a recipient’s needs. Communicating directly to segmented lists is one of the highest revenue drivers for most companies with an online presence—and video takes the benefits to the next level.
SMS
SMS marketing is a tough nut to crack, but with impressive results, it’s becoming a must for B2C companies. Branded SMS messages boast open rates of over 82 percent—that’s an enormous opportunity to reach your potential customers directly and ensure that they get your message. Plus, with video, you’re more likely to catch their attention and engage them—a total win-win.
Provide a personal connection.
So often, buyers just don’t quite know what they’re looking for. They know they want to invest in their very own property, but have no idea what they can afford, what they want, or where they should begin looking. If that’s the case, a video that focuses on your qualifications as a real estate agent may be just the thing to win them over.
Here, your primary focus won’t be to sell a specific property, but instead, to introduce yourself and gain the trust of someone in need of your services. Use a brand video to introduce your agency or your approach as an agent. Besides providing some useful information about your qualifications and passions, it will also put a friendly face to what can sometimes be a difficult process.
So, What Kind Of Real Estate Videos Can I Use For My Video Marketing
Kickstart your real estate video marketing with these recommended videos
Real Estate Listing Videos
How-To’s and Tips
Go Live!
Video Testimonials
Neighborhood Guides
Live Q&A Videos
Neighborhood/Community Video
Listing. Videos
Get Creative!
360 Videos
Brand Promotion Videos
Team/Office Culture Videos
Market Updates
Interview Videos
Case Study/Review Videos
“About Me”/Explainer Videos
Highlight a specific listing and show off its best features. Take a video tour inside, show off the outside, use captivating aerial footage, and cover the number of bedrooms, bathrooms, acreage, amenities, and more.
Show off the best a particular neighborhood has to offer. Highlight attractions, restaurants, parks, schools, and other community favorites, plus a few of the best properties in town.
Introduce your agency to the world! Talk about your brand mission, your experience, why you do what you do, and more. This video could be what convinces a lead buyer to choose you over the competition.
Show off your agents’ know-how with an industry or agent question and answer session. Cover some of your most frequently asked questions and make sure your answers provide value and inform viewers on a topic they’re curious about.
One of the most important types of videos, a customer testimonial provides a strong, convincing review of your services directly from a past or current customer. They carry a lot of trust and credibility and can be the biggest motivators for leads who are close to making their purchase decision.
Conclusion
Real estate is one of the few industries ripe with video potential that just isn’t being harnessed. Whether you’re selling super mansions to the rich and famous, lands or even helping a small, local family buy their first two-bedroom home, video provides a wealth of value that just can’t be accomplished with images and text.
From indoor and outdoor home tours to expert tips and more, video can establish you as a leader in your field, leading to an influx in buyer leads and closed sales. So, what are you waiting for? But also, kind in mind that for a real estate video marketing to be effective it must be produced in the right manner and be properly promoted.
So, why not contact the professional let help you create that amazing real estate video that makes you outshine your competition and stand out from the crowd. Reach out to kennysoft STUDIOs lets help you today.
While it may feel like 2022 is just getting started, we’re a few days into the year, and 2021 was a great year for tv contents especially tv commercials so we have made a list of the most engaging commercials of 2021 to talk about.
We’ll go into more detail below, but here are our seven picks for the most engaging commercial of 2021 (in no particular order):
The creative directors behind Double H Luxury’s advert did a great job. The brand’s message was clear- no matter the kind of day you’ve been through, your luxury apartment would be waiting to make it all better! Through the eyes of a couple, they also projected a typical day in the life of Nigerians such as balancing work, family, and simply trying to commute in a city like Lagos. The fully automated short-let apartment features a voice-controlled two-bedroom suite, a private in-house movie theatre, and cuisine freshly prepared by world-class chefs.
Black Shines Brightest by Guinness
Guinness has launched “Black shines brightest”, the biggest pan-African campaign in over a decade in Kenya. Inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets. Energetic and empowering, the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential. Across the continent, a generation of individuals, inspired by each other and the people around them, are coming together as they unite to take on the opportunities in front of them.
Glover For Everyone by Glover
The commercial highlights the unique products of the business and their usefulness to the lifestyle of everyday Nigerians in Gifting, bill payments, and excess airtime challenges.
It also reveals the actions taken by common people in making sure their everyday activities and lifestyle are faced without any interruptions; a solution which the Glover app has taken responsibility to create.
The 30-second commercial focused on the three features of the Glover app-Giftcard, Refill, and Airtime2Cash, showing a woman in her mid-years receiving a gift in the form of a giftcard from her child, with a note to buy the one thing she really wanted.
We Move by MTN Nigeria
This has got to be one of the most relatable ads to come of Nigeria in 2021. First of all, the title is from the streets. “We Move’ was a trending slang amongst the youths at the time the ad was released, and MTN capitalized on it to share a touching story, one similar to what the majority of the youths in Nigeria are currently facing. Plus, it made use of music, another passion point of the youth. No wonder it was an instant hit.
There were other similar ads in terms of concept and story released before and after We Move launched, but MTN’s ad had more impact. Not only is the ad more popular, but the melodious song also made it more memorable.
That Feeling by Bet King
And on the number one spot is a totally unexpected yet simple ad by Bet King titled That Feeling. The ad which featured former Nigerian Super Eagles Star, Jay Jay Okocha is by far the most creative of the lot! Rather than simply telling people to bet to win on their platform, the ad sold a feeling instead. It depicts a happy feeling as Bet King, which means that one is always happy when on the platform. Doesn’t that mean that one would always win? Yes, the ad says that without actually saying it. Also, the ad concept, the music, and Okocha’s funny dancing made this ad one of the most fun and memorable!
The official hair brand for BigBrother Naija never disappoints with its adverts. Not only does it capture the beauty and magical essence of women in Nigeria and beyond, but it also reinforces the brand’s position as an innovator and expert in quality hairstyles and extensions. Darling Nigeria is committed to giving customers the trendiest styles and quality hair at the best possible price. “So wherever life takes you, you can #FindYourBeautiful.”
Turu Ugo Lota by Life Lager
Barely few months ago, Life Lager launched a strategic ad specifically targeting the east, titled Turu Ugo Lota, and it made the number 4 spot on this list. The reason is not far-fetched. The use of the celebrity father and son duo of Pete Edochie and his son Yul, the unique father and son type narration, the content of the narration ladened with deep-rooted messages, and the quality of production catapulted this ad far above any other in its category.
And most importantly, judging by the level of engagement and nature of comments on the ad, it is safe to say that the easterners whom it targeted, felt a deep connection with the ad.
Across the world, manufacturers and service providers typically operate in saturated markets where competition is rife. The situation is not any different in Nigeria. To stand out, it is not enough for companies to offer high-quality products and services; they must also be able to adequately communicate the benefits of their products and services to customers in order to attract their patronage. This is the whole essence of marketing communication.
Advertisements are inevitable in the world of business. For this reason, companies are ever willing to expend billions of naira per year for the development and dissemination of befitting ads. So far this year, the ads highlighted above are the ones that really caught our attention. Have you been influenced by them to purchase?
So, if you’re a business owner and you want to create a professional video that will get you those kinds of results, it’s the perfect time to contact with kennysoft STUDIOs.
With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!
Are you looking for a piece of trustworthy statistical information about video marketing? then this is for you, The scope of marketing has changed in the past decades. From the conventional media to the newer, vibrant digital platforms, marketing has evolved significantly. With the need for a more engaging and memorable way of interacting with customers, videos have proved ideal to marketers.
In 2022, video marketing is one of the top dominating content strategies. Companies are not only driving the majority of their content through videos; they are also generating numerous business leads. While marketing videos can take many forms, they are cheap, easy to produce and do a great deal of advertising.
With video advertising being a great way of advertising, here are some mind-blowing video marketing statistics to look at.
If you think that video content is the future of marketing, then you are right. These statistics are proof that videos have the power to revolutionize your brand;
Video is likely to take up to 82% of the internet by 2021. According to a study by Cisco, videos will outdo majority of other forms of content marketing such as blogging, eBooks, email, and social media posts.
Before purchasing a product or service, 50% of internet users look for related videos. This means that having videos for your products is likely to earn you more customers than without.
Video content attracts more than 300% more traffic than the popular channels in content marketing. Also, it nurtures leads and boosts website traffic on a slashed budget.
Videos engage users longer on your website. According to a 2018 study by Forbes, the average internet user spends 88% more time on a website with videos. Users retain messages better when in video form than in written content.
In 2021, 89% of marketers say that video content gives them a good ROI. That figure is up from 78% in 2018. This increase in relevance among users shows why videos are gaining much-needed traction in the marketing industry.
Video content gives marketers 66% more qualified leads in a year. Also, video content increases brand awareness by 54%.
According to HubSpot, 97% of marketers say that video marketing helps users understand their brand better.
Social media integration has elevated businesses to new heights. With the increased relevance of social media platforms, more people consume social media content. Here are some social medial video marketing statistics to look at;
Youtube marketing statistics
It’s unquestionably that YouTube is among the most widely known search engine tools. Here are some YouTube video statistics you should be aware of;
About 1.5 billion people globally play more than 1 billion hours of YouTube videos every day. Having your brand videos on YouTube can help boost traffic
About 72% of people prefer YouTube videos to learn about products rather than reading text manuals
YouTube comes only second to Google when it comes to the most popular website
It’s easy to say that YouTube marketing is the best for “how-to” and other informative videos. These stats show that YouTube is a powerful marketing tool, and you can actually supplement it with additional tools to boost your content outreach.
Facebook video marketing statistics
Since its inception, Facebook has grown into a powerful marketing platform. With newer features such as the live video, group videos, and pin-featured videos, it is becoming a great deal to marketers.
An average of 8 billion videos are watched daily on Facebook. With over 2.5 billion users, Facebook is perhaps the most engaging marketing tool known
62% of users said that they develop interest after viewing a product on Facebook stories
These stats show that you can rely on Facebook for brand engagement and shares. It’s a favorite social media platform with great user experience.
Instagram
Instagram has over 1 billion users, with 63% of them logging it every day. It is a highly popular social media platform, especially among the youth and millennials. If your target market lies in this population, Instagram can be an excellent platform for you. Here are some essential Instagram video marketing statistics for your business;
By being easily skimmable and visually intuitive, Instagram marketing be effective due to its vast popularity.
Other social media video statistics
While Facebook and YouTube are the giant platforms when it comes to video marketing, other channels still make a huge impact. Here are some stats from other popular social media platforms that you should look at;
Are you wondering whether now is the right time for video content marketing? Worry less, because you have factual proof that video marketing is all you need to do.
There is increased demand for video content
The preference for video content is on the rise. While it’s understandable that video content was initially limited to entertainment, a study shows that 54% of respondents want more video content from their preferred brands.
If you are still tied between producing more videos and writing content, the former is what you need to do. The majority of industry influencers are proactively creating video content to market brands, and so should you. Video is the way to go if you want more of your audience’s attention.
Video marketing is a very powerful tool
87% of marketing professionals are using videos to reach out to their audience. This is contributed by the increase in demand for video content. Many marketing professionals are putting more trust in video content because it increases user engagement and improves brand trust. With video content being an integral part of digital marketing, more and more brands are adopting it.
Video marketing has a great ROI
All that marketers want is a good return on investment, and 89% of video marketers are okay with that. Furthermore, 87% of marketers said that it increases website traffic, with more than 80% saying that it has helped increase sales. 91% of respondents said that video marketing on social media had a good ROI. Among the interviewed brands, 93% got a new customer from social media marketing.
Videos are gaining popularity
The time users spend viewing videos online is increasing. From 2016 to 2019, there has been a 59% increase in the average time spent weekly on watching online videos. Audiences under the age of 36 spend a considerably more extended period watching videos than their elder counterparts.
Videos have an increasing role in internet traffic
With videos’ growing popularity, its share in internet traffic is on the rise. By 2022, 82% of all global traffic will come from video streaming. Traffic from live videos will grow 15-fold from 2017 to 2022.
The bottom line
The above 2021 video marketing statistics should be an eye-opener to your marketing endeavors. They equip you with the necessary insights and morale to pursue video content as a means of selling out your business.
Whatever business you are engaging in, consider Facebook, Instagram, and YouTube videos. They will not only generate more traffic but also nurture leads and set your business afar from competition.
To begin with our topic of the day what is video marketing?
Video marketing is the production of engaging videos around a marketing strategy that delivers business results. The perfect blend of storytelling and promotion that maximizes your marketing funds.
Video and marketing go together like peanut butter and jelly.
From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In case you don’t know In Nigeria, digital video marketing is a $135 billion industry. That means brands everywhere are realizing the value of video and investing in its creation and distribution.
And, because of this growth, you’re now behind if you aren’t releasing branded video content regularly.
How to leverage on video marketing for business
Now that you know what is video marketing and the prospect it holds for your business lets dive into ways you can leverage on video marketing for your business and increase sale.
While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even…
Marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single day, 1200% more shares are generated by social videos than text and images combined, videos on a landing page increase conversions by 80% and 80% of users recall a video ad they have seen online in the past month.
Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
1. Center Your Video Around the Story, Not the Sale
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).
2. Define Your Video Marketing Goals
In order to know whether you’ve actually achieved what you’ve set out to accomplish with your video marketing strategy, you need to set measurable goals.
Content intelligence platform Conductor recommends defining marketing goals for both revenue and your brand.
Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords.
Brand goals can be just as important as revenue ones because they help position you for future success and often take into account qualitative feedback.
Some common video goals include:
Brand Awareness—typically measured using brand recall and recognition, frequency/quality of mentions, or video views
Demand Generation and Conversion—typically measured by lead count, impact on conversion rate, or influence on sales opportunity and pipeline generation
Viewer Engagement—typically measured by average engagement (also known as the average length of time viewers watched the video)
How to Set S.M.A.R.T. Goals
As with any kind of marketing goal, following the S.M.A.R.T. goal setting framework is a good place to start.
Specific
The goal should zero in on a specific aspect of your strategy. After all, saying you want to get more views is great, but what does it actually mean?
Measurable
The goal should be accompanied by a relevant key performance indicator (KPI) and metrics that can be used to measure its success.
Attainable
The goal should be something that’s within reach of your department without “sandbagging” (deliberately setting a goal that isn’t a challenge for the team to reach). Try starting with a baseline and determining a desired increase (or decrease, as the case may be) from there.
Relevant
The goal should be relevant to your overall business objectives AND a good fit for the types of objectives that video is best suited to meet
Time-Bound
The goal should have a timeframe in which it can reasonably be achieved so that you can accurately measure how effective your efforts have been. While some goals can be tackled in a quarter or two, others may require a longer timeframe, like a year. Go one step further by breaking down your overall goal into weekly targets. That way you know what you need to be doing, every step of the way.
An example of a S.M.A.R.T. video marketing goal—one that is specific, measurable, attainable, relevant, and time-bound—might look like this:
We will increase time on page for key pages on our website by 15% this quarter by embedding relevant videos.
3. What Kind of Video Should I Create?
Once you have your strategy laid out, it’s time to think about the actual video you’re going to create. Easy peasy, right? Well, not exactly…
Every type and every style of video has its own pros and cons. Some types might be better for you depending on your specific marketing goals, others are better if you’re just looking to save some cash long-term.
If you don’t know the difference, you’re not alone. That’s why we’re breaking down some of the most common types and styles of video, so you can get the video creation process started!
5 Most Popular Types of Videos
From brand videos to FAQs to instructional videos and more, there are almost countless types of videos you can make in conjunction with your marketing funnel.
Despite there being so many, certain types of videos are better suited to meet your marketing goals. Once you’ve got your goals strategized, you can start learning about how each video type differs and pick the ones that’s right for you.
COMMERCIALS
Commercials are brief, attention-grabbing videos that highlight your company’s best features with a dynamic scene, beautiful imagery, or summary of exciting features, and end with a clear call to action. They’re the most common type of video — you’ve probably watched a ton on TV, streaming services, or video platforms like YouTube. Because their primary goal is to attract new customers, commercials are often broad in appeal and provide only the most important and relevant information a viewer might need.
And, most importantly, they’re memorable! They show off your brand in a way that sticks with the viewer, so if it’s the viewer’s first time being exposed to your brand, they won’t soon forget it.
Commercials are typically short, only 30 seconds to one minute long, and distributed via paid advertising online or on television. They’re also great on your website or homepage, since they provide a general overview of your brand and encapsulate your brand mission in a quick and easily-digestible format.
SOCIAL CONTENT VIDEOS
Social content videos are short video clips created solely for social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more. These are usually fun, playful, engaging, and designed to be shared. They can include lifestyle shots, a montage of scenes relating to your product or service, short interview sound bites or quotes, or just a beautiful shot of your product.
If you haven’t seen a commercial on TV, then you’ve definitely seen a video on social media. Social videos can be almost anything and usually fall anywhere along the buyer’s journey. Due to their fun, engaging nature and shorter length, they most often help engage potential and current customers.
Try to keep social content videos under 30 seconds. Pay attention to aspects unique to social media, like muted autoplay and video looping; you can actually use these tools to your advantage by playing with silent audio and creating seemingly endless loops. Also take advantage of highlighting positive customer feedback in your social videos — this increases your credibility and spreads positive word of mouth.
EXPLAINER VIDEOS
Explainer videos are videos that teach your audience more about your company, brand, product, or service. Like social content videos, almost any video can be an explainer video, the only requirement is a focus on how your company solves a particular problem.
Explainer videos are excellent introductions to your brand. They should quickly and efficiently explain what your company does and why that matters. Typically, under three minutes, explainers end with a strong call to action and offer a simple solution to a complex problem.
Remember, these videos should always answer three main questions: What’s your audience’s problem? How will your product or service fix it? Why should your audience choose you?
Product Videos
A product video tells your audience about your best-selling products or services and their top features. It shows your product in action and helps increase consumer confidence in your company or brand.
Here, your main goal will likely be to attract new customers who are in the first stage of product research. You’ll want to show off not only the beauty of your product, but its utility and necessity. You’ll also want to highlight what makes your product better than the rest — since these new visitors are still doing research, you’ll want to make sure your product video sets you apart from your competition.
Product videos are usually about 30 seconds long and can be shared on your website, social media platforms, via email, or through paid advertising. Use high-quality production and great sound, whether it’s music, dialogue, or voice-over, to communicate how amazing your product is.
TESTIMONIALS
Testimonial videos are one of the strongest types of videos you can make; they show past or current satisfied customers talking about their positive experience using your product or service.
Honest personal feedback from a customer is stronger than anything you could say about your own company. According to a recent survey, 90 percent of consumers say their buying decisions are influenced by online reviews, so use these reviews to increase your brand credibility and convince your prospects to take the plunge.
Customer testimonials are usually between 30 seconds and two minutes long and can focus on one happy customer or numerous. These videos are highly versatile, meaning you can publish them almost anywhere. You’ll just want to make sure whoever you film is wholly authentic — a forced or fake-feeling testimonial could be more detrimental to your brand, so take some time to find the perfect person.
4. What Style of Video Should I Create?
Picking the right video type is crucial to your video’s success, but so is picking the right video style. Style is a broader term that relates to your video’s tone and messaging. It affects how your actual story is told — are you using actors? Graphics? Dialogue? Specific locations? Together, these elements create your video’s style. Pick the right style and you’ll draw in the audience that’s most likely to convert.
LIFESTYLE
A lifestyle video is any video that appeals directly to your target demographic, helping them visualize how your product or service fits into their way of life. Beautiful visuals, actions shots, and stunning imagery should set the mood and epitomize the lifestyle you want to associate with your product.
This means working to create a specific look or style for your video. If your product is modern and sleek, you’ll want a video with sleek, minimal design, plain backgrounds, and modern accessories. If your product serves a young, high-tech demographic, you’ll want your video to showcase tech culture, young, smart actors, and functional utility. Think of your brand aesthetic and make sure your video follows that aesthetic.
Lifestyle videos usually range between 30 seconds and two minutes, and feature locations that best highlight your product’s exemplary features.
MINI-DOC
Mini-documentaries are less about your brand’s visual aesthetics and focus more on expressing your company’s core value or mission statement in a documentary-style format. This is usually accomplished through interviews with key company representatives, like founders, employees, or satisfied customers.
To make a big impression, it’s important your mini-doc keeps it short and sweet. You want to highlight excellent sound bites that tell viewers exactly who you are, all while maintaining their attention. While feature-length documentaries have enough time to develop a full, three-act story, mini-docs don’t. They have to establish their story by quickly answering three crucial questions: what, why, and how. What is the focus of this video? Why should the viewer care about this? How does your subject work? This helps you get key pieces of information to your audience in a fun and interesting way.
We recommend keeping mini-docs to under a minute, though they can be a little bit longer. Unfortunately, viewer attention span drops dramatically after the minute-mark, so try to tell your story as best you can in the time you have.
NARRATIVE
Narrative videos are probably the most recognizable style of video besides animation. They use classic storytelling elements, including character building, conflict, and resolution, to tell your brand story in an entertaining and engaging way. They create a journey — one your viewer can easily follow and relate to.
Because their goal is to tell a story, narrative videos often work best top of funnel, when users are just learning about the problem they face and you’re introducing your brand. Whether you tell the story of how your company came to be, the story of a frustrated customer finding you for the first time, or the story of a fictional hero character, your narrative should be memorable and help your brand stay on the mind of anyone who watches it.
Remember, watching should be a fun experience, so make sure you have fun writing, producing, and sharing your video. Use heavy branding and remember your company’s mission as you create it, otherwise the story can start to get away from you.
Animation
Animated videos have the power to engage and captivate your audience like no other. Animation is an interesting style because it can be used independently of the content in your video; almost any type of video can be made in the style of animation. But animation is especially powerful when it comes to explaining difficult-to-understand concepts or technology.
It’s also great for combining with other styles. You can have a lifestyle video that uses animated graphics or animated cutaways, or you can use it entirely on its own. It’s wonderfully versatile and spices up almost any video you create.
Keep in mind that animation can be less costly to create (no equipment, less time on set, etc.) but can take much longer because of the technical skill per frame that it requires. Keep a pros and cons list handy before deciding whether animation is right for you.
What Are the Three Stages of Video Production?
Now you’re ready for the big show. Your video strategy is set, you know what video goals you want to accomplish, and you know exactly the type and style of video that’ll help you get there. You’re ready to start the fun stuff!
5. How Do I Distribute My Video?
You’ve got your amazing video and your entire team loves it. Now what? How do you actually get people watching it and sharing it? Well, that all comes down to distribution!
Distributing your video on the right channels is essential for your video’s success. Owned, paid, and earned distribution channels each have their own pros and cons, but using the right balance of them all can propel your video to new heights, spreading your brand awareness and converting users at every stage of the marketing funnel.
Let’s take a look at each of these in a little more detail.
OWNED
Publishing your video across all your owned channels is probably the easiest way to distribute your video, and the one method that cannot be ignored. It includes every channel you own, like your website, PDFs, digital documents, email lists, ecommerce pages, apps, and more. These channels are the primary sources of information about your company and brand, so use every single one you can intelligently and with purpose.
Here are some of the owned distribution channels you should use for your video.
WEBSITE
From your homepage to your ecommerce pages, put your video on as many pages as possible on your website; this will help not only drive more visitors to your site, but engage them once they’re there. If you have more than one video, even better! This is the first place you’ll want to start gathering video views — and probably the most impactful of all the views you’ll get.
BLOG
No matter what your video is about, publishing it on your blog is a must. Home to informative, educational content, as well as more brand-specific marketing content, visitors will expect your blog to host any and all relevant product news you have to share. Better yet, if someone is browsing your blog, they’re ready to commit time to your content. What better way to engage them than video?
EMAIL
Email is an easy way to reach those who’ve already interacted with your brand or given you their contact information. A direct line of communication, you can embed your video in any newsletter, email sequence, automated email, or promotional email.
SOCIAL MEDIA (ORGANIC)
Social algorithms are increasingly prioritizing video content, so you’ll want to make sure you’re promoting your video numerous times on all your social media channels, including Facebook, Instagram, Twitter, LinkedIn, and more. Video generates 1,200 percent more shares than links and images combined, so this is a required (and easy) place to promote your video and reach a large audience.
Because you own these channels, there should be no issue using them to distribute your video. With a simple website update or email blast, your video can be in front of more people, telling your brand story to those who most want to hear it.
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PAID
Even a small advertising budget can pay off big.
Paid distribution, or paying money for the distribution of your video via advertising, has become almost essential to the successful marketing of any video. Because most sites don’t charge for the use of their services (think Facebook or content sites like Buzzfeed), charging for distribution has become their one way of earning money — meaning video creators like you sometimes have to pay more to get your content seen by a wider audience.
But that’s OK! Even a small advertising budget can pay off big, and with the right balance of paid and non-paid distribution, your video can reach exactly the right people.
Here are a few paid distribution methods you should take full advantage of.
SEARCH ADS
Search ads aren’t video-friendly just yet, but you can target high-volume keywords related to your product, service, or brand and create a landing page for your video content. Whether your goal is to educate about a certain topic or introduce your product, you can drive these high-traffic keywords to your page for a low cost per click and get huge returns.
SOCIAL MEDIA (PAID)
Just like organic posts, paid social media posts can spread your content far. Paid posts, however, allow you to target the exact type of person you want watching your ads. Organic posting is only shown to your immediate fans, but with paid advertising, your content can target all sorts of demographics, locations, income levels, interests, and beyond — ensuring only the people most likely to purchase from you actually see your ad.
NATIVE ADVERTISING
Native advertising embeds your video content onto a third-party website in a natural way that doesn’t disrupt the user’s experience. For instance, if you own a bakery and created a commercial about all the different types of cakes you sell, your video might be naturally embedded on a food website in an article about baking. This advertising is slightly more expensive than social or search ads, but have high returns thanks to the relevance of the content.
SPONSORED CONTENT
This is any form of content which was paid for, usually by a company promoting another company or brand. It is written in the style of the site publishing it, much like native advertising, but isn’t actually an ad — it’s a valuable piece of written or visual content meant to inform the viewer. Usually, sponsored posts get organically shared via social networks, too, so they get an extra push when it comes to distribution.
INFLUENCER OUTREACH
Influencer outreach is both a paid and earned type of distribution. Basically, you reach out to “influencers,” or social accounts or personalities with a lot of followers, to share or promote your content. They may do it for free, but the right influencer may need a bigger incentive. Work with them to create a video you’ll both benefit from.
EARNED
Earned video distribution is one of the trickiest types of distribution due to its uncontrollable nature. Try as you may, earned media means you’re essentially leaving this distribution up to chance, though there are some definite efforts you can make to push the needle a little further in your favor. Since earned media is totally free to implement, it’s just a matter of putting in the effort and not being afraid to follow up.
Though earned media can be a little unpredictable, here are a few ways you can increase your earned distribution efforts.
SOCIAL MEDIA
Social sharing is one of the simplest forms of earned distribution. It often happens organically, but you can encourage social shares by getting the ball rolling. Set up a schedule to post your video content from your corporate and personal accounts on every social channel you’re active on. Send a private message to friends and family to do the same. If you know anyone in a related field or industry, make sure they share your content, too! Though it’s not the best method, you can even incentivize shares by creating a contest or giveaway through an app like Rafflecopter.
PRODUCT REVIEWS
An easy way to get others to create content for you and talk about you is by sending your product to online reviewers, like YouTube influencers, or asking your customers directly to write or record their own reviews. This increases your brand’s credibility (as long as the reviews are positive) and spreads brand awareness.
TRADITIONAL PR
Depending on your industry and the type of video you create, your video could benefit from more traditional types of publicity, like a press release or publication on a trade website. Working with a PR agency could be beneficial, but you could also reach out directly to site administrators on niche sites related to your field, like health and wellness sites, fitness sites, major food websites, tech sites, and more. Ask to be featured in their newsletter or send them your press release with a link to your video directly — the more official your campaign, the better!
INFLUENCER MARKETING
This covers any type of marketing done for free by an influencer, including shoutouts on social media, product reviews, endorsements, mentions, and more. Many influencers are willing to help you distribute your content in exchange for something, maybe a reciprocal mention, a trial of your services, or an ongoing relationship. Think about what you’re willing to give for the promotion of your video. Depending on how much they can up your exposure, it just might be worth it.
Which type of distribution is best for me?
We can’t say this enough: It all depends on your video goals and strategy.
Ideally, you’ll use all three distribution methods. You know your audience and hopefully you know how they’ll respond to your video. Focus on the distribution method that’ll give you the biggest return. If you’re in the film industry, focusing more on paid distribution might be your best bet. If you’re in the field of cancer research, earned media might be the way to go. Are you an entrepreneur that just launched your own startup? Spread word via your owned channels. It all really depends, so do a little research and see what fits your situation best.
Owned distribution is always a must, though, since you own and have complete control over these channels. There’s the lowest barrier to entry here and they also have the most opportunity due to how many different options for distribution you have. If one form of owned doesn’t work, another surely will. And, if your goal is to capture leads, using your owned channels is especially crucial.
Paid distribution is super important as well, but how much you can do will likely be limited by your cash resources. You’ll want to think more strategically about where your highest-converting audience is and dedicate most of your budget there. And because there are so many different forms of paid advertising even within one single channel (Facebook has 11 different types of advertisements alone), you want to test every channel and every type of distribution method. Until you know which will give you the highest return, hold back on spending your entire distribution budget.
Earned distribution, like owned, is free. You have relatively little to lose using it other than time and effort, but unlike owned and paid, the payoff can be drastically more unpredictable. From SEO efforts that boost your search presence, to building relationships with influencers you’ve never met, you never quite know what your ROI will be — it can be enormous or it can fizzle to an end. But don’t skip earned distribution altogether! Take a little more time to think strategically about which earned channels will help you accomplish your video goals.
Don’t wait any longer. Reach out to kennysoft STUDIOs let create that perfect video for your business.
