10 Reasons Why You Need A Video For Your Next Marketing Campaign

Video marketing is fast becoming the go-to method for companies to showcase their brand, products, and services.

In today’s digital-first world, video is an effective way to grab attention and reach target audiences. But, why is it so effective and why should you consider it for your next marketing campaign?

Read on to discover five key reasons you need to include a video in your next marketing campaign.

10 Reasons Why You Need A Video

1. Increase Visibility:  According to leading research firmv, 85% of businesses have used video as a marketing tool. As an incredibly powerful content format, video increases visibility for your brand while also providing a memorable message. The rise of social media platforms and their own video hosting tools means videos can be hosted online for free and shared quickly and easily amongst many people.

The more creative and catchier the video, the more likely it is that it will get shared, further increasing visibility. In fact, according to the same Wyzowl research, 30% of consumers say they would share a branded video with their friends if the content was entertaining. When used alongside SEO best practices, good quality videos also have the potential to boost your company’s presence on search engine result pages. This helps your company to stand out from the competition and builds brand awareness and loyalty with potential customers.

2. Create a Deeper Connection: Video can help to create a deeper connection between your brand and potential customers. A good quality video that effectively communicates your message can help to create an emotional connection between the customers and your message, which helps to make your brand stand out from the competition. Moreover, people tend to retain 95% of a message when it is viewed in a video, as opposed to 10% when the same message is read.

3. Save Time: Using video in your marketing campaign is time-saving and cost-effective. You can use the same video for various campaigns, on numerous platforms, and in different languages. Additionally, you can make changes or updates to an existing video without having to create a new one. This can save you time and money, allowing you to focus on other aspects of your campaign.

4. Explain Complex Ideas: What a great way to explain complex concepts in an easy to understand way. Videos create an enjoyable and meaningful learning experience for viewers, helping them to engage with complicated topics. Companies can use videos to explain how their products and services work, how they are made or how they can help customers. The use of graphics, music, and narration allows companies to simplify and convey their points in a concise and creative way, helping them to reach out to current and potential customers in a memorable way.

5. Educate and Entertain: Video content is becoming more popular in the business world because it packs more of a punch than plain text. It has the potential to entertain viewers with creative content and capture their attention while also educating them about your company or product. Using videos to express your company’s message in an entertaining way is far more likely to capture the attention of viewers. Videos can also be hosted on social media platforms, increasing your brand’s visibility and reach into potential customer’s newsfeeds. This is the perfect way to make sure that the content doesn’t become lost among the white noise of traditional advertising.

6. Improve SEO: A well-placed video on your website, blog, or social media platform can significantly help improve your search engine optimization (SEO). Google gives special consideration to websites that host video content, ranking them higher in search engine results. This is because video is a dynamic content medium, and it usually engages users for a longer period of time, giving search engines a better indication of the quality of the website and its relevance to a given topic.

7. Cost-Effectiveness: Unlike traditional print or television advertisements, the cost to create good quality videos is low. It’s now possible to create high-quality videos at low cost, thanks to the advances in digital technologies. Many businesses are now creating attractive yet affordable videos that pack a punch and generate results. The cost of producing, hosting, and sharing videos is also significantly lower when compared to other traditional marketing methods. This makes it a cost-effective way for companies to promote their business online and on social media. It also ensures that budgets don’t get wasted, as videos can be repurposed to share on multiple channels.

8. Boosts Conversions: Along with increased engagement, video can increase your conversions. Concentrate Media found that including videos on a landing page increases the conversions of that page by 80%. Similarly, HubSpot found that customers that view product videos are 1.8 times more likely to purchase a product.

9. Build Trust and Relationships: In order to interact with customers and prospects, video is an effective way to build trust and relationships. This is because it allows a brand to create an emotional connection with its audience. People are more likely to engage with a brand when they feel as if they are getting to know it on a more personal level. Video is an effective tool to showcase a company’s successes, customer reviews, and product or service demonstrations. In addition, businesses can use video to answer frequently asked questions and provide customer education, which can help to further build trust and relationships.

10. Stand Out from Competition: When launching a marketing campaign, you want your brand to stand out from the crowd. Video has the potential to drastically increase your brand’s visibility and make it stand out from the competition. A well-produced video can complement your campaign with visuals, sound, and engaging storytelling, allowing you to showcase your unique brand personality and values. Additionally, it is an ideal way to capture the interests of potential customers, setting your business apart from other competitors in the market.

Conclusion: As you can see, video is an incredibly important tool for companies to better explain their message, reach out to audiences via mobile devices, and stand out from the competition.

Using video for your next marketing campaign can give you a competitive edge over your competition. It allows you to engage with your potential customers and create a deeper connection with them. Moreover, it saves time and boosts conversions. If you need help creating a video or incorporating video into your next campaign, contact us today. We have the expertise and experience to help you create a successful video-based marketing campaign.

How To Use Videos To Create A Better Customer Experience

How to use Video to Create a Better Customer Experience, Video is an incredibly powerful way to engage customers and build better relationships. It’s more personal and entertaining than text and images, and can bring a variety of benefits to a business. If used correctly, it can create an outstanding customer experience that builds trust and loyalty.

With the right strategies in place, video can be an immensely powerful tool for boosting customer satisfaction and driving higher customer conversion rates.

Using video to create a better customer experience is a great way to increase engagement and loyalty also. As customers become more digitally connected, video has become one of the most powerful tools to engage with them and create a more tailored experience that meets their needs. With video, you can connect with customers on a more personal level and drive customer loyalty and satisfaction.

In this article, we’ll explore some of the way’s businesses can use video to create a better customer experience. We’ll dive into the power of video, how it can help enhance the customer’s journey, and finally cover some best practices for using video effectively.

How to Use Video to Enhance the Customer Experience Once you understand the power of video, it’s time to start thinking about how you can use it to enhance the customer experience. 

Ways To Create A Better Customer Experience

1. Be authentic:  It’s important to be authentic when creating video content. Customers want to connect with a company on an emotional level, and this is best achieved with videos that feel real. When it comes to creating customer experience videos, authenticity should be your main focus.

Additionally, depending on your business or product, customized video content could be very effective in responding to customer needs.

2. It’s Eye-Catching and Engaging: The power of video lies in its ability to capture and audience’s hold an attention. Watching a video is more engaging than simply reading text and looking at images, and it’s far better at keeping an audience interested and invested in what you have to say. It’s Personal and Adorable The visual component of video makes it far more personal than text and images. You can use the visuals and sounds to express your own personality and to show off your business’ values and culture. You’ll leave customers feeling more connected to your brand, making it much easier to build trust and likability. It’s Shareable Videos are incredibly shareable.

3. Use storytelling – Storytelling can be a powerful way to engage customers and draw them in to your message. Video stories can help to create a deeper emotional connection with customers, making them more likely to remember and act on the message that’s being shared.

Video content can bring stories to life and create a memorable experience for customers that they will remember in the future. Use video content to show what your product or service could offer customers, and demonstrate how it makes their lives easier or better.

Don’t limit yourself with just one type of video content either – use a mixture of live streaming, animation, and explainer videos to get the most out of your video content. You also want to make sure your video content is engaging and entertaining.

Videos should be concise and to the point, with eye-catching visuals and captivating music to hold customers’ attention. Consider also using interactive video content, such as polls or quizzes, to get customers involved and better understand their needs.

4. Product Demos and Tutorials: One of the best ways to use video is to create product demos and Tutorials, Product demos allow users to see a product in action, learn about its features and understand how it works.

This can be incredibly helpful for customers who are looking to make a purchase but are unsure if a particular product is the right fit for them. Video Tutorials Another great way to use video is to create video tutorials.

Tutorials are especially useful when it comes to complex or technical products. They can help customers understand how to use a product and how to get the most out of it. Videos are great for providing visuals and detailed instructions, making them much easier to follow than a written article or a standard user guide.

5. Showcase customer reviews – Customer reviews are an important part of trust and loyalty. Having customer reviews in your videos can help to instill confidence and belief in your product or service. It also helps to show your customers that others have had a positive experience with your business.

6. Have fun – Video can be a great way to inject a bit of fun and personality into your message. This can help to break up the monotony of long-form content and make it more engaging and enjoyable for customers.

Conclusion Videos can be an incredibly powerful tool when it comes to creating a better customer experience. They enable businesses to engage customers on an emotional level and help to build trust and loyalty in their offerings. Videos also help to demonstrate industry expertise and show off company personalities. As with any type of content, it’s important that videos are authentic, relevant, and provide value to the customer. If done correctly, videos can have a huge impact on customer experience and help to build relationships with customers that last.

Best Top 5 Video Production Agencies In Nigeria

Video production is becoming an increasingly popular business in Nigeria. With the rise of the internet and digital communication, many businesses and organizations are seeing the benefit of using video content to reach their target audience.

From promotional videos for product launches to internal company videos, video production is a tool being used to reach potential customers and increase brand visibility. With the increase in demand for quality video production services, there are now a number of production agencies in Nigeria that offer high quality services at competitive rates.

While it is important to create great videos for marketing, it is also important to tell your brand’s accurate and compelling story. Hence, you must hire qualified professionals from the best video editing studios in Nigeria to work with you to create and edit those amazing ideas leveraging their expertise.

Expert professionals map out your consumer journey to deliver the best visual journey that bridges the gap between you and your target audience. Kennysoft STUDIOs has listed the best video editing and Video Production Agencies studios in Nigeria in the below record to help your search for the right fit.

Find analysis, rankings, and critical reviews that will help you narrow down to your right match from top video production services in Nigeria.

In this article, we’ll take a look at the top video production agencies in Nigeria and examine their services, pricing, and portfolio.

Video Production Agencies In Nigeria

  1. Kennysoft STUDIOs:  Kennysoft STUDIOs is a leading video production agency in Nigeria and they bring a wealth of experience and expertise to all their projects. From corporate videos to commercials to music videos, kennysoft Studios have you covered.

One of the unique aspects of Kennysoft STUDIOs is that they offer a personalized approach to each project. They work with each client to develop the best possible solution that meets their needs and goals. As a result, they are able to create high quality, memorable content that reflects their client’s brand and helps them achieve their goals. Kennysoft Studios also offer a range of post-production services that include editing, color-correction, and sound design.

Their team is made up of some of the most talented editors, sound designers, and film makers in Nigeria. Kennysoft Studios also offer 3D animation and motion graphics services that help brands bring their stories to life.

  • Anthill Studios: Anthill Studios is another leading video production agency in Nigeria. They specialize in short and feature films, documentaries, music videos, live streaming and corporate videos.

Each project is tailored to the client’s desired outcome and Anthill Studios have experience working with a variety of budgets.

Their portfolio includes work for some of the most successful Nigerian brands, artists and organizations. Anthill Studios pride themselves on their attention to detail and quality of work. They have a highly experienced team of producers and editors who are experts in their field and are able to deliver the highest quality work.

They also offer post-production services to ensure that their clients’ videos look and sound the best they can.

  • Ultima Studios: Ultima Studios is a leading video production agency in Nigeria. They have a highly talented team who are experienced in creating captivating videos that captivate the audience.

 Ultima Studios understand the power of storytelling and each one of their projects tells a story that resonates with the audience. Ultima Studios have worked for some of the top names in Nigeria and their portfolio speaks for itself. They have experience in creating promotional videos, corporate videos, documentaries, and music videos.

As well as filming and creating the content, Ultima Studios also offer post-production services such as editing, sound design, and motion graphics.

  • Pulse Studio is a full-service video production agency in Nigeria. They offer a wide range of services, from script writing to post-production. Pulse Studio’s team is experienced in creating high-quality content that connects with the target audience.

 They believe in a collaborative approach to creating a video, as it allows them to make sure the project reflects the client’s vision. Pulse Studio have experience working with a variety of budgets and have created successful content for some of the biggest names in Nigeria. Their portfolio includes music videos, corporate videos, and promotional videos.

  • Orange VFX: Orange VFX: is a creative video production agency in Nigeria. They have a highly experienced team of creatives who specialize in producing promotional and music videos. Orange VFX’s mission is to create captivating content that engages and excites the audience.

Their portfolio includes some of the biggest successes on the Nigerian music scene. In addition to creating content, Orange VFX also offer post-production services.

They understand the importance of making sure your content looks and sounds the best it can be. They can help with editing, color correction, sound design, and motion graphics.

Conclusion: Video production is an essential tool for any business or organization that wants to reach their target audience. With the ever-growing demand, there are now a number of video production agencies in Nigeria that offer high quality services. In this article, we have taken a look at the top video production agencies in Nigeria and examined their services and portfolios. We hope this article will help you find the right agency for your next video project.

How To Use Openai GPT 4 To Create Video Marketing Strategies

How to use Openai GPT 4 to create video marketing strategies and it’s benefits is what we are going to be looking at so without futher ado lets get started. OpenAI GPT-4 is a powerful and versatile artificial intelligence (AI) tool that can be used to develop creative and effective video marketing strategies. The power of GPT-4 lies in its ability to generate natural-sounding text that can be used to create engaging videos. This article will provide an overview of OpenAI GPT-4 and how it can be used to create effective video marketing strategies.

In addition, OpenAI GPT-4 is an advanced artificial intelligence (AI) technology developed by OpenAI, a leading research lab. It is a text-generating system that uses deep learning to generate natural language text. GPT-4 is capable of generating nearly human-like text, which is useful for many applications, such as content generation and natural language processing (NLP). It has been used in various projects, including video marketing strategies.

In this article, we will discuss how to use OpenAI GPT-4 to create a successful video marketing strategy. We will look at the benefits of using GPT-4 and how it can help you create unique and engaging video content. We will also discuss some of the potential challenges you may face when using GPT-4 and how to overcome them. Finally, we will provide some tips on how to use GPT-4 effectively to create a successful video marketing strategy.

What is OpenAI GPT-4?

OpenAI GPT-4 is a powerful AI tool developed by OpenAI. It is based on a deep learning model known as a transformer, which is capable of generating natural-sounding text from a given prompt. GPT-4 is able to generate text that is indistinguishable from human-written text. This makes it an ideal tool for creating video marketing strategies.

The power of GPT-4 lies in its ability to generate natural-sounding text that can be used to create engaging videos.

How To Use Openai GPT 4 To Create Video Marketing Strategies and it’s Benefits

Benefits of Using OpenAI GPT-4 for Video Marketing Strategies OpenAI GPT-4 can be a valuable tool for creating video marketing strategies.

Here are some of the benefits of using GPT-4 for video marketing strategies:

1. Generate Unique Content: GPT-4 can generate text on a variety of topics, making it an ideal tool for creating unique and engaging video content. This can help your videos stand out from the competition and help you to better target your audience and attract more viewers.

2. Improved Engagement: GPT-4 can generate text that is more engaging than text generated by humans. This can help to improve viewer engagement and keep viewers coming back for more.

3. Save Time: Using GPT-4 for content generation can save you time, as it can generate large amounts of text in a relatively short amount of time.

This can help you to focus your efforts on other aspects of your video marketing strategy. Potential Challenges of Using OpenAI GPT-4 for Video Marketing Strategies

There are some potential challenges associated with using GPT-4 for video marketing strategies.

Here are some of the potential challenges you may encounter:

1. Quality: GPT-4 is capable of generating text that is similar in structure and content to that generated by humans. However, the quality of the generated text may not be as good as text created by humans. This can lead to content that is not as engaging or persuasive as it could be.

2. Cost: GPT-4 is a powerful tool, but it can be expensive to use. This can limit its use for some video marketing strategies.

3. Human Oversight: GPT-4 is not perfect and may make mistakes. It is important to have a human overseeing the process to ensure that the generated content is of the highest quality.

Tips for Using OpenAI GPT-4 for Video Marketing Strategies If you are considering using GPT-4 for your video marketing strategies,

Here are some tips to help you get the most out of this powerful tool:

1. Work with an Expert: Working with an expert who is familiar with GPT-4 can help you to get the most out of this tool. An expert can help you to optimize the text generated by GPT-4 and ensure it is of the highest quality.

2. Set Clear Goals: It is important to set clear goals when using GPT-4 for your video marketing strategies. This will help you to focus your efforts and ensure you get the most out of this powerful tool.

3. Test and Track: Once you have generated your content using GPT-4, it is important to test it and track the results. This will help you to continually improve your content and ensure it is of the highest quality.

Conclusion: OpenAI GPT-4 is a powerful and versatile AI tool that can be used to create effective video marketing strategies. GPT-4 has the ability to generate natural-sounding text, images, audio, and video that can be used to create engaging and effective videos. GPT-4 can also be used to generate text that can be used for SEO purposes. By using GPT-4 to create effective video marketing strategies, you can ensure that your videos are seen by more people.

Creative 6 Ways Healthcare Workers Can Use Videos

Are you looking for ways to increase the effectiveness of your healthcare workers? Videos are becoming a more popular medium for healthcare providers to use in their practices. Videos provide an engaging way to communicate and educate patients, and they can be used in many different ways to improve the overall quality of care.

Videos are always performing well on all of the popular social media platforms. As part of the healthcare industry, you can take advantage of this by creating videos that focus on giving general tips and health advice to viewers.

These tip videos can be short and sweet and focused on easily understandable topics about everyone’s general health like exercise tips, food tips, diet tips.

What is great with these videos when viewers can understand and digest the content is that they can easily perform your tips and share them on all of their social media accounts so their friends can see them as well.

Here is a great example of a healthcare tips video from the Mayo Clinic:

Video Link: https://www.youtube.com/watch?v=bghaMWh1s5s

Best 6 Ways Healthcare Workers Can Use Videos

In this article, we’ll look at six ways healthcare workers can use videos to engage with patients and improve patient satisfaction.

  1. Patient Education One of the most effective ways to effectively use video in healthcare is to educate patients. Videos have the power to provide patients with relevant information in a way that is easy to understand and remember.

Videos can be used to demonstrate complex medical procedures, explain the effects of medications, and provide information on lifestyle changes.

This can help patients make better decisions about their health and ultimately improve the quality of care they receive

  • Demonstrating Procedures One of the most common ways health care workers can use videos is to demonstrate procedures. With the help of videos, health care providers can easily explain complicated procedures and treatments to patients. It’s also a great way to show patients the steps they need to take to complete a procedure or treatment. This can help alleviate anxiety and make the experience more comfortable for the patient.
  • Educating Patients Videos are also a great way to educate patients about their health and the available treatments. For example, videos can be used to explain the causes of a particular condition and the treatments that are available.

This can help patients better understand their condition and make more informed decisions about their care.

  • Patient Outreach Videos can be used to reach out to patients who may not be able to come into the hospital for care. For example, healthcare workers can create videos to provide information about telehealth services or to explain how to access online resources. By utilizing videos, healthcare providers can ensure that their patients are able to receive the care they need, even when they can’t come into the hospital.
  • Building Relationships Videos can also be used to build relationships with patients. This can be done by providing educational content that patients can watch at their convenience. It’s also a great way to keep patients updated on the latest developments in their care
  • Introducing Staff Finally, videos can be used to introduce staff to patients. This can be a great way to put a face to a name and make the patient feel more comfortable with the staff. It can also be used to introduce new staff members or highlight the expertise of the staff. Videos are becoming an increasingly important tool for health care providers.

They provide an engaging way to communicate with patients and can be used in many different ways to improve the overall quality of care. With the help of videos, health care workers can demonstrate procedures, educate patients, provide follow-up care, build relationships, promote wellness, and introduce staff.

With the right strategies in place, videos can be a powerful tool to improve patient satisfaction and the overall quality of care.

In conclusion, videos offer healthcare workers a powerful tool for improving patient care. By using videos to provide instructional information, engage with patients, improve communication, reach out to patients, and train staff, healthcare workers can ensure that their patients are receiving the best care possible.

Benefits Of Understanding Consumer Buying Behavior And How They Can Help You Create Better Marketing Videos

Benefits Of Understanding Consumer Buying Behavior And How They Can Help You Create Better Marketing Videos

Understanding consumer buying behavior can be extremely beneficial for creating effective marketing videos and there are several key benefits to understanding how consumers make purchasing decisions.

Before we begin let’s really understand what really is consumer buying behavior, according to Clootrack knowledge Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products.

“Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard,

The study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market. Marketers can understand the likes and dislikes of consumers and design base their marketing efforts based on the findings.

Consumer buying behavior studies various situations such as what do consumers buy, why do they buy, when do they buy, how often do consumers buy, for what reason do they buy, and much more.

For example, consumer buying behavior is studied by consumer researchers and their aim is to know why women buy moisturizers (to reduce skin problems), the most preferred brand (Olay, L’Oréal), how often do they apply it (twice a day, thrice a day), where do the women prefer to buy it (supermarkets, online) and how many times do they buy it (weekly, monthly).

Another example of this is the experience of our client – KBONET. They saw a whopping 150% increment in their sales after optimizing their best ceiling speakers article.

It’s insightful to listen to some of the first cut opinions on Vocalley from consumers on how they think about various brands and their expectations when it comes to electronic products and gadgets

Long-term sales stability is not just about having a great product. It’s about meeting consumers’ needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing – consumer behavior. It’s a marketer’s gold. And as we’ve seen time and time again, those who use it best, and align their marketing decisions to what the data tells them, are those who win.

Factors Influencing Consumer Behavior

There are several factors that influence consumer behavior, but four of the most important are cultural, social, personal, and psychological factors. Let’s take a closer look at each.

  • Cultural Factors – Culture consists of the practices of a particular nation, people, or group. It might be determined by nationality, religion, location, or associations. What does this look like? An example of a consumer making decisions based on their culture could be a Midwesterner who buys ranch for their pizza—or their french fries, onion rings, or chicken fingers.
  • Social Factors – These are the parts of a person’s environment or background that affect their purchasing behaviors. These factors include family and friends as well as other social groups whose acceptance the consumer desires. When purchasing an item, a consumer might choose a brand or a company based on what their parents bought for the family growing up.
  • Personal Factors – These include someone’s age, occupation, finances, marital status, lifestyle, and values. A good consumer behavior example would be a parent in their 20s choosing to purchase an SUV instead of a minivan. Why? Because personal perception might indicate that a minivan is a vehicle for a middle-aged family.
  • Psychological Factors – The way someone sees a product or service, as well as their personal beliefs and motivations, affect the way they purchase. For example, a consumer who enjoys working out will probably spend more money on fitness classes or dumbbells for home than someone who dislikes working out.

Why Is Consumer Behavior Important to Business?

According to a Salesforce report, 66% of consumers expect companies to understand their needs and expectations. This means that if you don’t understand what a consumer wants before they can tell you, they’re probably taking their business elsewhere.

Successful organizations build their marketing strategies with consumer behavior insights as the foundation. They’re not generating products and marketing plans based on their ideas alone; they are bringing external information into the fold to find out what customers want and how they want it, then interacting with them accordingly. This is the essence of creating a positive customer experience (CX), and CX means everything to fostering a loyal customer-base. Consider this stat from Qualtrics:

What Is the Role of Consumer Behavior in Marketing?

The organizations that not only solve, but best communicate that they solve, real consumer problems are the ones that win in the market today. Therefore, consumer behavior insights can be used to inform almost all areas of your marketing strategy. This may include what content you should be creating within your blogs and other content mediums, the types of stories you tell in your video and display advertisements, or even how you adjust your product lines to deliver what the consumer wants.

As an example, let’s consider the content your marketing teams could create in the coming months. If you’re a brand that specializes in products for men (like cufflinks, watches, or ties, for example), you might have a plan to create a bunch of blogs about gifting for men around certain holidays. Easy, right? Well, it certainly can be with the right information.

When analyzing consumer search behavior, you might find that there are a lot of searches around anniversary gifts for husbands. But what exact keywords are consumers typing into google? Will “gifts for men on anniversary” receive more hits than “ideas for husband anniversary gifts?” This subtle tweak in the way you use titles and keywords in your content could mean the difference between getting almost 10,000 site visitors or just above 1,000 from this content.

Importance of Consumer Behavior

Understanding consumer behavior is essential for a company to find success for its current products as well as new product launches. Every consumer has a different thought process and attitude towards buying a particular product. If a company fails to understand the reaction of a consumer towards a product, there are high chances of product failure.

Due to the changing fashion, technology, trends, living style, disposable income, and similar other factors, consumer behavior also changes. A marketer has to understand the factors that are changing so that the marketing efforts can be aligned accordingly.

What is the importance of consumer buying behavior? This article outlines several of them.

1. Consumer Differentiation:

In marketing, consumer differentiation is a way to distinguish a consumer from several other consumers. This helps to make a target group of consumers with the same or similar behavior.

Though you have a targeted customer demographic in your business, you can still have variations between individual customers. Each group of consumers are different and their needs and wants differ from other groups.  When a marketer is knowledgeable about the differentiation of each group of consumers, he can design separate marketing programs.

Consumer differentiation will help to tailor your strategies to the needs of varying customer groups. When consumer differentiation is done, you can expand the width and breadth of your services. You will be able to effectively serve a wider group of people.

2. Retention of Consumers:

“Consumer behavior is of most importance to marketers in business studies as the main aim is to create and retain customers,” says Professor Theodore Levitt (Kumar, 2004). 

Consumer behavior is not just important to attract new customers, but it is very important to retain existing customers as well. When a customer is happy about a particular product, he/she will repeat the purchase. Therefore, marketing the product should be done in such a way that it will convince customers to buy the product again and again.

Thus, it is very evident that creating customers and retaining them is very important. This can be done only by understanding and paying attention towards the consumer’s buying behavior.

3. Design Relevant Marketing Program:

Understanding consumer behavior allows you to create effective marketing campaigns. Each campaign can speak specifically to a separate group of consumers based on their behavior.

For example, while targeting the kid’s market, you may have to look out for venues such as TV ads, school programs, and blogs targeting young mothers. You will need to take different messaging approaches for different consumer groups. 

A study of consumer behavior enables marketers to understand what motivates consumers to make purchases. Furthermore, the same motive can be utilized in advertising media to stir the desire to make a purchase. Moreover, marketers should take decisions regarding the brand logo, coupons, packing, and gifts on the basis of consumer behavior. 

4. Predicting Market Trend:

Consumer behavior analysis will be the first to indicate a shift in market trends. For example,  the recent trend of consumers is toward environment-friendliness and healthy food.  This changing market trend was observed by many brands including McDonalds.  Based on consumer behavior, McDonald’s brought healthy food options. 

By conducting a consumer behavior study, a company saves a lot of resources that might otherwise be allocated to produce a product that will not be sold in the market. For example, in summer a brand will not waste its resources producing a product that will not sell in summer. Based on consumer behavior the company decides on a production strategy which will save on warehouse costs and marketing costs.

5. Competition:

One of the most important reasons to study consumer behavior is to find out answers to some of the questions:

Is the customer buying from your competitor?

Why is a consumer buying from your competitor?

What features attract a consumer to your competitor’s products?

What gaps are your consumers identifying in your products when compared to your competitors? 

Studying consumer behavior facilitates understanding and facing competition. Based on consumers’ expectations, your brand can offer competitive advantages. 

6. Innovate New Products:

We all know some of the big names such as New Coke, Crystal Pepsi, Colgate Kitchen Entrées, Earring Magic Ken Doll, and Wheaties Dunk-a-Balls Cereal. Can you see the similarities in these products? Yes, they all failed!!

The sad truth is that most new products and new ideas end up in failure. There is an estimate of new product failures – they range from 33% to 90% based on the kind of industry.

Companies consistently strive hard to improve the success rate of their new products or new ideas. One of the most important ways is to conduct a sound and thoughtful consumer behavior study. 

With the help of consumer behavior analysis, Nike realized that most of its target audience is not professional athletes, but many of them were striving to be more like them. So at the 2012 Olympics in London, Nike introduced a campaign to encourage athletics called  ‘Find Your Greatness’. It aimed to promote the aspirations of being an athlete, not just with high-performing athletes but wanted to include all people regardless of their physical capability. The campaign was well planned and was data-driven, of course, carefully analyzed before taking any action. This message inspired many consumers and had enormous appeal to target consumers.  

7. Stay Relevant in the Market

When the world is changing as rapidly as it is happening today, the biggest challenge we all face is staying relevant to our target market. And do you know what is the main reason behind the rapid changes? It is the ever-changing behavior of our customers.

Today’s consumers have greater choices and opportunities, which means they can easily switch to a company that offers better products and services.  

“The pre-eminent skill required to shift ahead in the twenty-first century is the ability to see and seize.” -Adamson and Steckel, authors of Shift Ahead.

Losing relevance will only cost the company its market share. Haven’t we seen Sony Walkman failing to stay relevant in the digital music era, and the taxi industry doom with no preparedness to battle the UBER uprise!!

8. Improve Customer Service

Consumers require different levels of customer service, and understanding the differences within your customer base will help you provide the most appropriate service for individual needs.

For example, if you own an electronics store, high school or college students who buy a new laptop are more likely to understand the features they’re looking for than a person buying his first computer. With the first demographic, your service goal will be to provide information about the latest trends in technology, while with the second demographic, you’ll need to spend more time educating the customer, finding out what his specific needs are, and even teaching him how to use the features of his new electronic device.

Benefits Of Understanding Consumer Buying Behavior in Creating Better Marketing Videos

  • Target the right audience: By understanding consumer buying behavior, you can identify the characteristics and needs of your target market and create marketing videos that are tailored to them. This can increase the effectiveness of your marketing efforts and help you reach the right people.
  • Create more effective messaging: Understanding consumer buying behavior can also help you create messaging that resonates with your target audience. You can identify the key pain points and concerns of your target market and create messaging that addresses those issues in a way that is likely to be well-received.
  • Optimize video content: Understanding consumer buying behavior can also help you optimize the content of your marketing videos. You can identify what types of content are most likely to resonate with your target audience, such as video testimonials or product demonstrations, and use that information to create more effective videos.
  • Improve conversion rates: Understanding consumer buying behavior can also help you improve the conversion rates of your marketing videos. By identifying what motivates consumers to make a purchase, you can create videos that effectively communicate the value of your product or service and encourage viewers to take action.
  • Track and measure success: Understanding consumer buying behavior can also help you track and measure the success of your marketing videos. By identifying key metrics such as view counts, engagement, and conversion rates, you can identify which videos are performing well and make data-driven decisions about how to improve your marketing efforts.

In conclusion, understanding consumer buying behavior can help you create marketing videos that are more effective, resonate with your target audience, and track the success of your efforts. It also helps optimize the content and improve the conversion rates.

Best 8 Strategies On How To Create Social Media Videos That Goes Viral

How do i create social media videos that goes viral is something a whole lot of people have been asking and today we’re going to gift you 8 different strategies on how to create social media videos that goes viral.

Creating a viral social media video is not an exact science, but there are a few key strategies that can increase your chances of success.
Also know that there’s no one formula to attracting viral success. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Video virality is short-lived, and so is the benefit that comes from it.
That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral.
In this guide, we will give you expert tips on video and social media so you can learn the theory behind, how to make a viral video and what to do when it happens. Let’s dive in.

What makes a video go viral?
They aren’t promotional
First things first, if you want to create a viral video then you need to leave your ego at the door. And by ego, we mean your product or service.
Viral videos don’t talk features, benefits, or pricing; they tell a story. If you’re trying to create a video that’s going to go viral then the focus should be on raising brand awareness, rather than trying to jump right to the sale.

Strategies On How To Create Social Media Videos That Goes Viral

⦁ Define your goals
Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.
Are you looking for brand awareness? Hoping to grow your online following? Or do you want to generate conversions?
Each purpose will require your team to create different videos for audience members at different stages of the funnel. Know your goals before you begin production.

⦁ Know your audience
Understand who you are trying to reach and what type of content they are likely to engage with. This will help you create a video that is tailored to their interests and will be more likely to be shared.

⦁ Keep it short and sweet
Attention spans are short, especially on social media. Keep your videos under one minute to increase the chances that people will watch it all the way through.

⦁ Try to be relatable

Viral videos heavily rely on sharing. Your viewers will share your video with their friends and family if they connect with it.

Being relatable boils down to being your raw and honest self. In the end, we’re all human and have never had a unique experience. Use that to your advantage and connect with your audience.

Do you have a specific pet peeve? Are you feeling particularly isolated and want to reflect on your feelings? Just talk to your camera like it’s your friend. People are bound to relate, find it funny, or empathize with you.

In the end, all we’re looking for is human connection.

⦁ Be consistent

The chances of making a viral video on your first try are pretty slim.
Don’t be discouraged, it’s a perfect opportunity to find your niche and grow your audience.
Try posting on a consistent schedule multiple times a week. You’re bound to get more views if you post more frequently and consistently. And who knows, maybe the next one you post will go viral!
Use humor: Humor is one of the most effective ways to make a video go viral. People love to laugh, and a funny video is more likely to be shared than a serious one.

⦁ Use Influencers
Partnering with influencers can help your video reach a larger audience. Influencers already have a large following and can help you get more views and shares.

⦁ Optimize for mobile
With more and more people watching videos on their smartphones, it’s important to optimize your video for mobile devices. This means using a horizontal format and keeping text and graphics simple.

⦁ Use hashtags and call to action
Use hashtags and include a call-to-action at the end of your video. This will make it easier for people to find your video and will encourage them to share it with their friends.

So how can you guarantee that your video will go viral?
You can’t.
If there was a formula for creating a viral video, then we’d all be doing it. Unfortunately, viral videos tend to be the exception, rather than the rule.

But does that mean you should give up on video marketing? Absolutely not!
As marketers, we shouldn’t be putting all of our efforts into trying to go viral. Sure, it looks great on paper, it gets loads of shares, comments, likes, publicity…but is it really attracting your audience?
Because that’s where your focus should be.

Your audience may not be in the millions, but when it comes to your business, they are the only people who you need to get on board. That’s not to say that you can’t create a video that covers all of the above points, nor does it mean you can’t create a video that focuses on raising brand awareness:
It’s just Important to remember that the people you need to win over are the people who will actually buy your product or service.

Remember, creating a viral video is not an easy task, but by following these strategies, you can increase your chances of success.

5 Most Iconic World Cup Video Ads

The FIFA World Cup is one of the most watched sporting events in the world, with millions of viewers tuning in from all around the globe to watch their favorite teams compete for the ultimate prize.

As such, the event has become a prime target for advertisers, who use the opportunity to reach a massive audience with their message. As a result, there have been some truly iconic World Cup video ads over the years, which have become etched into the collective consciousness of fans and non-fans alike.

From Nike’s “Write the Future” campaign to Adidas’ “All in or Nothing”, World Cup video ads have been a powerful tool for brands to connect with their audiences and create emotional connections between the players and the viewers.

Here are some of the most iconic World Cup video ads of all time.

1.  Nike “Write the Future” (2010) Nike’s “Write the Future” campaign for the 2010 World Cup featured some of the biggest stars of the game, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, and Ronaldinho.

The ad follows each of these players as they prepare for the tournament, showing how their individual destinies depend on their performance on the field.

It culminates in a dramatic finale where Ronaldo’s shot is blocked by an opponent and Drogba’s penalty kick is saved, leaving the outcome of the match in the air.

2. Adidas “All in or Nothing” (2014) Adidas took a different approach to their World Cup video ad for the 2014 tournament, with a campaign that focused on the importance of team spirit and dedication.

The ad features some of the biggest stars of the game, including Lionel Messi, Luis Suarez, Arjen Robben, and Mesut Ozil, and shows how they come together to achieve a common goal.

The ad is accompanied by a powerful soundtrack, and culminates in a dramatic finale where the team is victorious against all odds.

3. Coca-Cola “The World’s Cup” (2018) Coca-Cola’s “The World’s Cup” ad for the 2018 tournament was one of the most memorable World Cup video ads of all time. The ad follows a young boy as he travels around the world and gathers players from different countries to form a team for the World Cup.

The ad is set to a soaring soundtrack and features some of the world’s greatest players, including Neymar, Lionel Messi, and Cristiano Ronaldo.

It culminates in a dramatic finale where the team emerges victorious and the boy is embraced by his teammates.

4. Visa “Go Fans” (2018) Visa’s “Go Fans” ad for the 2018 World Cup was all about the fans and their passionate support for their favorite teams.

The ad follows fans from various countries who come together to cheer on their teams, and culminates in a dramatic finale that shows how their passion can create an incredible atmosphere.

The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.

5. Pepsi “Unstoppable” (2018) Pepsi’s “Unstoppable” ad for the 2018 World Cup was all about the power of football and how it can bring people together.

Wrapping up: The ad follows a group of kids from around the world who come together to play a game of football, and culminates in a dramatic finale where they are successful in their quest.

The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.

These are some of the most iconic World Cup video ads of all time, and they will continue to be remembered for years to come.

The power of these ads lies in the way they are able to connect with viewers and create emotional connections between the players and the fans.

Whether it’s Nike’s “Write the Future” campaign or Visa’s “Go Fans” ad, these World Cup video ads will continue to be remembered for their creativity, impact, and resonance.

Credit: article was written with support from openai.com

Best 6 Video Marketing Ideas For Real Estate Agents

Real estate agents in today’s digital world now understand that having videos is a great way to market their business. YouTube and Facebook Live are a great way to lead generate and having fun videos is a sure way to attract more buyers and sellers.

When looking at real estate market statistics from the past few years, it’s clear that technology continues to dramatically influence home buying — thanks in no small part to tactics like real estate video marketing.

Not just that video marketing is one of the best ways to generate real estate leads in 2022. You don’t have to take our word for it—listings with video receive over 403% more inquiries than those without. Besides, 63% of homeowners are likely to hire an agent who uses video over one that doesn’t.

This shows just how much potential video holds to get you the right set of buyers for all your listings. Why video marketing is essential

Video marketing has been an essential part of many businesses marketing strategies in recent years. In fact, 9 out of 10 marketers used video in their marketing campaigns in 2020. This number has increased this past year in particular, in part thanks to the move towards a more digitally friendly world that the COVID-19 pandemic caused. Here are some facts that shed light on the effectiveness of video marketing:

Facts About Video Marketing For Real Estate Agents.

Videos are a consumers’ favorite type of content to see from a brand.

54% of consumers want to see more video content from businesses.

84% of consumers say they bought a product or service after watching a brand’s video.

Moreover, consumers are much more likely to engage with videos by liking, commenting on, or sharing them. Sharing in particular is very important, as this is the internet’s equivalent to word of mouth. If the general internet population seems to like and trust a product or service, others are more likely to like and trust it as well.

To put it simply, not incorporating videos into your brand’s marketing could have you losing out on an untapped audience.

So, to help you succeed as a real estate agent we’ve compiled a list of the best real estate video ideas you can use to spread the word about your business and generate high-quality leads this year. And once you have your idea chosen, you can turn it into a compelling video and we at kennysoft STUDIOs are here to help you bring your idea to life.

1.   Share a realtor testimonial video on social media

Testimonials build social proof and enhance your credibility, but video testimonials kick these benefits up a notch with a personal element. In fact, a study revealed that two out of three people are driven to purchase after watching a testimonial video—and real estate is no exception.

People trust people, and watching and hearing your happy clients talk about their experience working with you can help attract leads and convince them about your services. Add storytelling and emotion to that, and you’ve got yourself a winning video.

You can ask clients for testimonials at your open house, when you close the deal, or when you’re done with all the work. Ask them what it was like working with you, so they elaborate on how you understood their needs and helped them find their dream house. If your client doesn’t know

You can ask clients for testimonials at your open house, when you close the deal, or when you’re done with all the work. Ask them what it was like working with you, so they elaborate on how you understood their needs and helped them find their dream house. If your client doesn’t know what to say, give them some talking points or write it on a piece of paper in front of them so they don’t get stuck and can give a flawless testimonial without hesitation.

You can then share the testimonials you record individually or compile them and create a montage video. Either way, testimonials make for great content for various platforms—you can share them on your website, YouTube, and as posts or ads on Facebook and Instagram, just like the …. Real Estate did here

 You can shoot a testimonial video with your mobile while ensuring you’re in a noise-free environment with a good background. You can also shoot this video in front of your client’s new house to take it up a level.

Credit : The Hawkins

To compile all the clips together and present them in an attractive way, you can contact kennysoft STUDIOs to help you edit the video, like the one we’ve shown below. You can customize it with your videos, text, music, add subtitles and even change the layers and order of slides to create an attention-grabbing video that’ll hook your viewers and convert them into future buyers.

1.   Create a real estate promo video

Real estate promo videos are an excellent way to show potential buyers the services you provide, the work you’ve done till now, and give them a sneak peek into what it would be like to work with you. It’s essentially a promotional video for your services as a real estate agent or agency.

You can create short promo videos to run as ads on social media or include one as an explainer video on your website.

Apart from high-quality images, use strong copy with a touch of emotion to make the buyer feel something, and drive action through emotion. Additionally, this video should mention your active location and display your sales history with data. At last, end your video with a strong CTA comprising your name and contact information like phone number, email address, and website.

You can even make longer videos for YouTube and talk about your goals, mission, and how you connect buyers with their dream homes. This promo video from real estate agent fits well in this category.

To create a promo video, you can either hire a professional videographer or do it yourself on a budget by shooting the clips from your phone and compiling them together with InVideo’s fully-customizable real estate promo video template. Just add your images, edit the text as you want, change the music to your liking with our stock library, and you’ll have your professional-looking video ready in minutes.

2.   Shoot a realtor intro video

Introduction or profile videos help first-time visitors put a name and face to your brand and build trust. They also help people understand how you work and whether you’ll be a good fit for their real estate needs. Further, you can use this one piece of content on all your platforms—on your website, as your YouTube channel trailer, or a pinned post on Facebook. You can even send this as a welcome email whenever a prospective lead signs up to your email list.

The simplest way to go about an intro video is to use and modify what you wrote on your website’s about page. You need to show who you are, your background, certifications, awards, achievements, and previous sales. But that’s not the only thing—you can also talk about your hobbies, interests, and why you love your work. The idea is to humanize your brand, so don’t be afraid to show a little personality

3.   Create a property listing video

When you think of real estate videos, the first thing that comes to mind is listing videos. Think beautiful properties, shot from aesthetic angles, with super fine furnishing and a lush garden—wouldn’t you want to buy it?

In fact, in 2020, 63% of homebuyers made an offer on a home they’d only seen virtually. This shows how effective listing and walkthrough videos are in giving prospects a look and feel of the property and driving deals forward.

For example, consider this listing video from Team Pinto. The real estate agent takes you through the property and its amenities herself—besides giving a comprehensive look at the house, which also helps build a personal connection with viewers.

But if this doesn’t sound like you, you can just capture stunning photos and videos of your property (with your mobile even), compile them into a video and add some music or text to it. It will be effective in showing off your property and getting a waiting list of buyers. Here’s a great example of such a video.

For shooting a property listing or walkthrough video, you can either hire an expensive film and production crew or shoot yourself in bright natural light with your mobile. Just make sure you’ve set it to the highest resolution and use a gimbal or tripod to prevent your video from being shaky and unclear.

Credit: Now Homes

4.   Educate your audience on renovation mistakes to avoid

Besides using videos to promote your properties and business directly, you can also use them to educate your audience, showcase your expertise, and build their faith in your services. This will nurture potential buyers by meaningfully adding value to them.

Videos on mistakes that home buyers make, like “popular home renovations to avoid” are great ideas for this. They help you solve the real-life problems your prospects face, increase their chances of turning to you when they need your services, and generate more warm leads.

Transform Real Estate does a fabulous job at this, talking about home renovation mistakes to avoid to help you increase your home value for when you plan to sell.  You can either create a long-form spoken video and publish it on YouTube like the example above or a quick animated video educating yor audience.

Credit: Graham Stephan 

5.   Share A List Of Kitchen Improvements On Instagram

The home improvement-DIY industry enjoys a good audience, and research says that videos are their preferred mode of information.

You, too, can create and leverage videos to attract this audience and put your business in front of them to generate more warm leads. Moreover, home improvement videos can also help you stay on the radar of those prospects who are remodeling their home to put it on the market soon.

While YouTube is an excellent place for such videos, you can also make short and crisp videos on topics like “kitchen remodeling on a budget” and post them on Instagram—even as reels.

You can take inspiration from this quick and engaging video.

Credit: BuzzFeed Nifty

Ready To Get started?

Real estate video marketing can boost your business by generating new leads, creating more engagement with your brand, and giving you an appealing and captivating way to show off listings to a wide audience.

In a time when the world keeps becoming more digital, it’s more important than ever to adapt to the world of video marketing.

Remember, the ideas for how to market your video and business overall are wide and varied, giving you plenty of opportunities to show the best of what you have to offer.

You can get started by brainstorming video ideas that reflect your business’s vision and general approach to real estate. After you create your video, you’ll need to pick the best channel to promote it. The first step can feel like the hardest, but in no time you’ll be reaping the benefits that come with video marketing.

Looking for an expert to help you with a very engaging video for you as a real estate agent or an agency? Look no further kennysoft STUDIOs is here to help you.

Best 10 Expert Inexpensive Video Marketing Tips For Small Businesses

Baker arranging showcase in bakery. Selling product to a customer.

Today we will be talking Video marketing tips for small businesses in Nigeria, incase you don’t know video marketing is here to stay, you accept it or not the truth remains that in 2022, video marketing is rapidly becoming the most popular form of content marketing, with most consumers preferring short-form video over any other content type. As video marketing content continues to rise in popularity, there are a few best practices and helpful hints and tips your small business needs to know about. We’ve done the research, gathered the best tips and have broken it all down by platform to help your small business boost sales with video marketing content in 2022.

According to Statista, 27.2% of viewers spend 10 hours watching online videos weekly. The popularity of online videos became why 61% of marketers use them as a digital marketing tool.

As the demand for online videos grows, video marketing becomes more relevant. Besides giant corporations, small businesses can also use online videos to promote their products or services online and attract more customers.

 Before we go into details let define what’s video marketing so we can all understand better,

What Is Video Marketing?

Video marketing is a strategy that uses videos to share valuable information. These videos can help gain the trust of potential customers, establish credibility, and raise brand awareness.

If small businesses produce bite-sized video content, they can attract customers, generate leads, and drive conversions as long as they share it on various digital marketing platforms like Facebook, YouTube, etc.

So, let’s begin. Grab your popcorn and dim the lights: your small business’s screen time starts now.

Video marketing tips for small businesses

  1. Tell A Story

A great marker should be a great creator. Marketing means being creative and thinking outside the box, yet we often seem to forget that and get caught up in the technical aspects of it such as reports, metrics and all kind of different tools that are supposed to increase the ROI.

But at the very foundation of a solid video campaign is nothing more than a good storyline. Remember that at the other end of your campaign will be a human being who needs to relate to your story and that’s what your focus should be on.

As per this presentation which is based on YouTube’s studies, 70% of the effectiveness of your campaign will depend on how good is the story behind your video. That’s how important this very first step is and if you get it wrong, you will have a flimsy foundation to build your campaign on. It doesn’t matter if you shoot in 4K, have the best videographer and the video editor or if your laser targets your audience. It all comes down to the story.

The storyline will have to be somehow dependent on your brand and there are no specific guidelines, but generally speaking, videos that are either funny or emotional (or both) tend to perform better.

So definitely put the majority of your time and efforts into building a solid script before you actually start shot the video.

  1. Use an Introductory Video To Tell Your Story

As a small business in a sea of other small businesses, the proper thing to do is introduce yourself properly. What better way to do that than with an introductory video?

Whether it’s an on-the-fly Live Q&A social video on Facebook, a behind-the-scenes look at the operations of your business, or a business profile video on your website’s home page, introductory videos start a dialogue with your audience. Create an online video to answer frequently asked questions, share a behind-the-scenes look at daily operations, and illuminate your brand’s story.

Take a look at this video marketing effort from Warby Parker, which shares the common problem that inspired the company and tells the audience how their process offers an affordable solution. 

Now, adopt this concept to share your brand’s story. Focus on the problem you offer a solution to and the inner workings of the business, its history, beliefs, and mission statement.

  1. Keep It Short 

Keep your videos short – Not only is short-form video content much easier for brands to create, it’s also the type of content that customers love to consume! Did you know that people have an attention span that’s only 8-seconds long? Your audience is much more likely to watch an Instagram Reel than a full-length YouTube video.

  1.  Show Rather Than Tell

The whole purpose of the video is to actually show your viewers who you are, what you can do and how your service or product works. If a picture is worth a thousand words a video should worth a million. 

Get as specific and as explicit as you can with your video. Be totally transparent and let your audience see what it is that you will provide them. Don’t just have someone in a suit behind a desk talking for 2 minutes straight about your company profile. Nobody is interested in that. Instead, show them what you can do for them.

Zappos, which is one of the biggest retailers specialized in skiing equipment has increased conversion with as much as 25% just by adding demo videos to each of their product. So if you’re selling a physical product that’s a great way to boost sales.

  1. Quality Over Quantity

My number one tip is simple but absolutely non-negotiable: you must be uncompromising when setting the standards of quality for your video content. We know the research behind user behavior and how digital algorithms manipulate user experience.

Producing impactful, compelling content that moves viewers to opt-in and continue watching despite the endless options awaiting them behind another swipe or click is absolutely more important than ever.

Quality over quantity always.

  1. Create Content That Educates Your Audience

Creating high-quality content, not necessarily high production value, that educates your target audience and answers their questions is key for your digital strategy.

The number one category on YouTube? How-to videos. I tell our clients to start with sharing tips, tricks, and even behind-the-scenes of their operation on video.

  1. Create Company Vlogs

Add video diaries to your video marketing. You can do these monthly or weekly or whatever works best for you, but make sure you are doing regular vlogs where you talk directly to clients or prospects on what your company has been doing, what you’re working on now, and what you have planned for the future.

These videos create a personal relationship that is so hard to get these days, they convey useful information, they display your company culture, and best of all; they’re very inexpensive to produce.

So find someone with a great on-screen personality or a high-ranking employee and do these regularly. You’ll be amazed at what these can do for a small business.”

  1. Use Video Testimonials

Get video testimonials from your best customers. Happy customers can usually sell better than you can. It’s not difficult and you can do it very quickly.

Contact a few happy customers, shoot their testimonial on your phone, edit it down to the most important information and then post it on your social channels by buying geo-targeted ads. Post them on your website and use them in an email campaign to your existing customers. 

Let your customers sell for you. I know this will work because we have been using this strategy for over 3 years in our business and it is a huge part of why we have generated millions in sales from clients.

  1. Target A Platform

One mistake that we’ve seen many businesses do is to simply take the same video and throw it on all social media platforms. While that will probably get you some results, it is definitely not the optimal way of handling it.

And it’s not just us saying that. Mark McMaster said in the same presentation cited above that 44% of the campaigns they analyzed were not optimized for the platform they run on. And when we say platform we pretty much refer to just YouTube and Facebook as these two giants take up 86% of all online video view (not taking into account Instagram views which runs through Facebook ads too).

YouTube works like a search engine and people go to YouTube to get answers to specific questions, watch how-to videos, product reviews, and tutorials and so on and so forth. The content they want to watch is informational or educational most of the times. So if you plan on running your campaign on YouTube keep that in mind and make your videos more informational and maybe a little bit less funny.

Facebook, on the other hand, is the exact opposite. There is no intent based. The majority of people go on Facebook so simply distract themselves from work and just to chill. They connect with their friends, and they enjoy watching funny videos or pictures. And that’s what you need to keep in mind if you’re targeting Facebook.

So if the goal of your campaign is to laser target women looking to buy mascara products for example, then YouTube is great for that. But if you want to go after a broad audience, such as women interested in the beauty industry, because you want them to know about your company or your product, that’s what Facebook is great for.

Yes, filming and editing two videos instead of just one will probably cost twice as much, but if you set up your campaign right, the ROI will be better in the end.

  1. First Three Seconds Are The Greatest 

According to Facebook for Business, 65% of people who watch the first 3 seconds of your marketing video will watch at least 10 seconds. 45% of those will watch for 30 seconds.

You could have the most amazing, enticing marketing message later on in your video, but if the first 3 seconds don’t capture your audience, the whole rest of the video will go unseen.

Try including an attention grabber to begin your marketing videos that will make them stand out. You may also want to include emotional appeal in your video intro to pull your audience in.

Video Marketing Tips Final Advice: 

As a small business, starting a video marketing strategy can feel overwhelming. That’s why we reached out to our network for their advice to give you the confidence to get started. 

When launching a new marketing channel, remember to set your goals, create valuable content for your target audience, and stay true to your brand.

And as always, measure your results following a campaign to see what worked and what didn’t so you can optimize your strategy for next time. 

Ready to Take Your Business from Great to Awesome?

Level-up your marketing efforts by partnering with kennysoft STUDIOs, Nigeria’s No1 video marketing agency. Get in touch today to see how we can be awesome together:  

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