Best Top 6 Video Editing Apps For Android

Are you one of those looking for the latest and best video editing apps for Android? You’ll find a list of the top applications to edit video on your Android smartphone.

There are an ever-growing number of Android video editors available on the Play Store today. And unless you know exactly what your requirements are, it can become overwhelming to zero in and figure out which is the best video editing app for Android.

So, in this article, we will give you a low down of the top 5 best video editing apps for android – both free and paid, to help you make a more informed choice and kickstart your video editing journey.

Best Top 5 Video Editing Studios In Nigeria

The world is evolving so is the way we connect, communicate, market our services and products and also live our lives and one of those evolution is social media, social media has evolved and especially with the rise of TikTok and Instagram Reels, video content has not only risen to the top content format spot, it has also become a major part of the marketer’s arsenal, commanding larger and larger budget allocations in all industries worldwide.

It has also helped that social technology has improved enough to afford HD video streaming just about anywhere in the world. The relevance, impact and power of video cannot be overstated.

So, whether you are a small business, a growing brand or an international behemoth, video is the language with which you communicate with your audience now and in the future.

So, in this article, we’ll look at some of the top Video Editing Studios in Nigeria

Kennysoft STUDIOs

K.S. Kennysoft Studios Production Limited (RC 1720211) is a Nigerian Video and Animation Production Studio Located in Port Harcourt, Rivers State. Nigeria. It’s recognized as the best and leading video and animation content creator in Nigeria. Founded in May, 2015 the company today boasts of a committed 10-man team that can successfully carry out a project. Since inception kennysoft STUDIOs has introduced the Nigerian video and animation industry to a new breed of professional video and animation services right at heart of Nigeria’s garden city – Rivers state, helping our clients save money on projects that would otherwise have been outsourced.

Pulse Studio

Pulse Studio is a commercial video production team, working as a sub brand of Pulse with teams in 5 African markets. The Pulse Studio team comprises talented writers, cinematographers, directors and editors with decades of cumulative experience between them. Pulse has worked on some of the most culture-defining and iconic video productions in Nigeria in the time that it has been operative, for international brands (Nike, Jameson) and leading Nigerian brands across the industry spectrum.

Pulse Studio is able to create culturally relevant story ideas, resulting in visual experiences for the end audience that are very relatable and shareable.

Ultima Studios

Ultima describes itself as a full-service media and entertainment company. The team has demonstrated strong capabilities in television production particularly, having put their signature on some of the most important entertainment content on Nigerian television for the past decade. Although Ultima has been around for a while, and has perfect expertise in more traditional media capabilities, the company has remained relevant in delivering digital experiences in recent times.

X3M

X3M Ideas has built a reputation as a full-service digital agency, with strong capabilities in video production for music, television and brand purposes.

Insight Publicis

Like the other video production units in this list, Insight Publicis is a digital agency with a great video team. The Insight video team has executed commercial videos and films that are much loved by the target audience, showing a good understanding of culture.

Conclusion: Video has become prominent across the world. Even though we’re seeing more video creation from mobile cameras and amateur creators, there is still an opportunity for brands looking to connect deeply with their audience at scale to weave great stories and influence culture through great films. These brands can benefit from the experience and expertise of some of these video editing and production studios in Nigeria.

Kennysoft STUDIOs is one of the best video post production companies offering high quality professional video editing services unique to your business. If you have footage or clips that you need editing to your taste, adding text, overlays, effects, animations, sound effects, logo, intro, etc. then Kennysoft STUDIOs is right here for you. We have a dedicated team of video editors, wherein each team specializes in a particular segment. Get personalized videos edited as per your brand vision and style.

We have edited videos across industries, including Wedding Events, Education, Music, eCommerce, Real Estate, Manufacturing, Finance, Technology, Infrastructure, Healthcare, Food industry, etc. With over a decade of multi-industry and multimedia experience, we have successfully delivered small and complex video editing jobs worldwide. Kennysoft STUDIOs specializes in serving companies, directors, filmmakers, producers, videographers, cinematographers, and individuals with video post production service worldwide. Moreover, we also assist Digital Marketing Agencies with social media ads and videos.

Best 6 Video Marketing Ideas For Real Estate Agents

Real estate agents in today’s digital world now understand that having videos is a great way to market their business. YouTube and Facebook Live are a great way to lead generate and having fun videos is a sure way to attract more buyers and sellers.

When looking at real estate market statistics from the past few years, it’s clear that technology continues to dramatically influence home buying — thanks in no small part to tactics like real estate video marketing.

Not just that video marketing is one of the best ways to generate real estate leads in 2022. You don’t have to take our word for it—listings with video receive over 403% more inquiries than those without. Besides, 63% of homeowners are likely to hire an agent who uses video over one that doesn’t.

This shows just how much potential video holds to get you the right set of buyers for all your listings. Why video marketing is essential

Video marketing has been an essential part of many businesses marketing strategies in recent years. In fact, 9 out of 10 marketers used video in their marketing campaigns in 2020. This number has increased this past year in particular, in part thanks to the move towards a more digitally friendly world that the COVID-19 pandemic caused. Here are some facts that shed light on the effectiveness of video marketing:

Facts About Video Marketing For Real Estate Agents.

Videos are a consumers’ favorite type of content to see from a brand.

54% of consumers want to see more video content from businesses.

84% of consumers say they bought a product or service after watching a brand’s video.

Moreover, consumers are much more likely to engage with videos by liking, commenting on, or sharing them. Sharing in particular is very important, as this is the internet’s equivalent to word of mouth. If the general internet population seems to like and trust a product or service, others are more likely to like and trust it as well.

To put it simply, not incorporating videos into your brand’s marketing could have you losing out on an untapped audience.

So, to help you succeed as a real estate agent we’ve compiled a list of the best real estate video ideas you can use to spread the word about your business and generate high-quality leads this year. And once you have your idea chosen, you can turn it into a compelling video and we at kennysoft STUDIOs are here to help you bring your idea to life.

1. Share a realtor testimonial video on social media

Testimonials build social proof and enhance your credibility, but video testimonials kick these benefits up a notch with a personal element. In fact, a study revealed that two out of three people are driven to purchase after watching a testimonial video—and real estate is no exception.

People trust people, and watching and hearing your happy clients talk about their experience working with you can help attract leads and convince them about your services. Add storytelling and emotion to that, and you’ve got yourself a winning video.

You can ask clients for testimonials at your open house, when you close the deal, or when you’re done with all the work. Ask them what it was like working with you, so they elaborate on how you understood their needs and helped them find their dream house. If your client doesn’t know what to say, give them some talking points or write it on a piece of paper in front of them so they don’t get stuck and can give a flawless testimonial without hesitation.

You can then share the testimonials you record individually or compile them and create a montage video. Either way, testimonials make for great content for various platforms—you can share them on your website, YouTube, and as posts or ads on Facebook and Instagram, just like the …. Real Estate did here

You can shoot a testimonial video with your mobile while ensuring you’re in a noise-free environment with a good background. You can also shoot this video in front of your client’s new house to take it up a level.

Credit : The Hawkins

To compile all the clips together and present them in an attractive way, you can contact kennysoft STUDIOs to help you edit the video, like the one we’ve shown below. You can customize it with your videos, text, music, add subtitles and even change the layers and order of slides to create an attention-grabbing video that’ll hook your viewers and convert them into future buyers.

1. Create a real estate promo video

Real estate promo videos are an excellent way to show potential buyers the services you provide, the work you’ve done till now, and give them a sneak peek into what it would be like to work with you. It’s essentially a promotional video for your services as a real estate agent or agency.

You can create short promo videos to run as ads on social media or include one as an explainer video on your website.

Apart from high-quality images, use strong copy with a touch of emotion to make the buyer feel something, and drive action through emotion. Additionally, this video should mention your active location and display your sales history with data. At last, end your video with a strong CTA comprising your name and contact information like phone number, email address, and website.

You can even make longer videos for YouTube and talk about your goals, mission, and how you connect buyers with their dream homes. This promo video from real estate agent fits well in this category.

To create a promo video, you can either hire a professional videographer or do it yourself on a budget by shooting the clips from your phone and compiling them together with InVideo’s fully-customizable real estate promo video template. Just add your images, edit the text as you want, change the music to your liking with our stock library, and you’ll have your professional-looking video ready in minutes.

2. Shoot a realtor intro video

Introduction or profile videos help first-time visitors put a name and face to your brand and build trust. They also help people understand how you work and whether you’ll be a good fit for their real estate needs. Further, you can use this one piece of content on all your platforms—on your website, as your YouTube channel trailer, or a pinned post on Facebook. You can even send this as a welcome email whenever a prospective lead signs up to your email list.

The simplest way to go about an intro video is to use and modify what you wrote on your website’s about page. You need to show who you are, your background, certifications, awards, achievements, and previous sales. But that’s not the only thing—you can also talk about your hobbies, interests, and why you love your work. The idea is to humanize your brand, so don’t be afraid to show a little personality

3. Create a property listing video

When you think of real estate videos, the first thing that comes to mind is listing videos. Think beautiful properties, shot from aesthetic angles, with super fine furnishing and a lush garden—wouldn’t you want to buy it?

In fact, in 2020, 63% of homebuyers made an offer on a home they’d only seen virtually. This shows how effective listing and walkthrough videos are in giving prospects a look and feel of the property and driving deals forward.

For example, consider this listing video from Team Pinto. The real estate agent takes you through the property and its amenities herself—besides giving a comprehensive look at the house, which also helps build a personal connection with viewers.

But if this doesn’t sound like you, you can just capture stunning photos and videos of your property (with your mobile even), compile them into a video and add some music or text to it. It will be effective in showing off your property and getting a waiting list of buyers. Here’s a great example of such a video.

For shooting a property listing or walkthrough video, you can either hire an expensive film and production crew or shoot yourself in bright natural light with your mobile. Just make sure you’ve set it to the highest resolution and use a gimbal or tripod to prevent your video from being shaky and unclear.

Credit: Now Homes

4. Educate your audience on renovation mistakes to avoid

Besides using videos to promote your properties and business directly, you can also use them to educate your audience, showcase your expertise, and build their faith in your services. This will nurture potential buyers by meaningfully adding value to them.

Videos on mistakes that home buyers make, like “popular home renovations to avoid” are great ideas for this. They help you solve the real-life problems your prospects face, increase their chances of turning to you when they need your services, and generate more warm leads.

Transform Real Estate does a fabulous job at this, talking about home renovation mistakes to avoid to help you increase your home value for when you plan to sell. You can either create a long-form spoken video and publish it on YouTube like the example above or a quick animated video educating yor audience.

Credit: Graham Stephan

5. Share A List Of Kitchen Improvements On Instagram

The home improvement-DIY industry enjoys a good audience, and research says that videos are their preferred mode of information.

You, too, can create and leverage videos to attract this audience and put your business in front of them to generate more warm leads. Moreover, home improvement videos can also help you stay on the radar of those prospects who are remodeling their home to put it on the market soon.

While YouTube is an excellent place for such videos, you can also make short and crisp videos on topics like “kitchen remodeling on a budget” and post them on Instagram—even as reels.

You can take inspiration from this quick and engaging video.

Credit: BuzzFeed Nifty

Ready To Get started?

Real estate video marketing can boost your business by generating new leads, creating more engagement with your brand, and giving you an appealing and captivating way to show off listings to a wide audience.

In a time when the world keeps becoming more digital, it’s more important than ever to adapt to the world of video marketing.

Remember, the ideas for how to market your video and business overall are wide and varied, giving you plenty of opportunities to show the best of what you have to offer.

You can get started by brainstorming video ideas that reflect your business’s vision and general approach to real estate. After you create your video, you’ll need to pick the best channel to promote it. The first step can feel like the hardest, but in no time you’ll be reaping the benefits that come with video marketing.

Looking for an expert to help you with a very engaging video for you as a real estate agent or an agency? Look no further kennysoft STUDIOs is here to help you.

How Much Does A Music Video Cost In Nigeria

How Much Does A Music Video Cost In Nigeria? is one of the many question a lot of upcoming and fast raising artiste ask a lot and today we will be enlisting to you all you need to know about the cost of music video production in Nigeria.

The Nigerian music industry has really grown from what it used to be 20 years ago, this growth has affected a lot of other sectors of the industry and one of those sector is the music video production of the songs of this artistes.

Not just that, the improved quality of the music video production is one of the many reasons behind the increased popularity of Nigerian pop music, online and offline. And behind these memorable videos are teams of inventive, dedicated professionals.

It is a well-known fact that Music videos are now as important as the songs in reaching new markets and sustaining the tempo of air play. With the increase in smartphone usage and cheaper internet data, the ability to view videos online (YouTube) and download the latest videos from sites like Tooxclusive.com and Notjustok.com has never been easier.

Why Are Music Videos Important to Artistes?

There are 2 major ways through which music videos help artists:

Exposure

Revenue

Typically, music videos are produced and released in the early stage of a songs’ release cycle, intended to drive exposure through additional channels for fans to consume, whether they are shown on TV, or streamed in a public area.

When brands enter the picture and strategically place products in music videos, it can produce a new revenue stream for the artiste while also building exposure for the brand. (Nielsen.com)

What Does A Standard Music Video Production Budget Cover?

A standard Nigerian video can cost between N2 million and N10 million depending on the production budget of the artiste.

A standard and top quality video production budget covers the following but not limited to the following:

Concept development
Casting
On-camera talent
Pre-production
Choreography
Rehearsals
Location fees
Props
Costumes
Production equipment
Production crew
Editing
Visual effects
Color correction
Video encoding
Digital delivery

So What Changed the Nigeria Music Video Scene?

With the breakthrough in Nigerian music crossing borders and foreigners beginning to appreciate our music better, the Nigerian artistes caught the buzz and improved the quality of videos. However, this wasn’t done without some notable names.

Enter Clarence Peters who took over the market around 2005/06. He changed the face of the Nigerian videos. What Clarence Peters had that others before him like DJ Tee didn’t have was a good Camera, in fact he was a very good Camera handler which was his unique selling point.

Most Nigerian videos made use of the Mac3 or Mac2 years back, but Peters was the first to use the D7 camera. With time other producers followed suit and consequently the quality of videos improved.

Reasons Why Nigeria Videos Cost Much

Concept: Some Directors have their own in-house creative services department with a team of writers, directors and designers who help develop creative options for the artistes to choose from. This will definitely cost money.

For example, DJ Tee directed the ‘Eniduro’ which shot Olamide to limelight. In the video Olamide wore 25 different outfits and in addition the video was in black and white.

Technology: Nigerian videos are now advanced and producers have moved from using Coma shoots/ Greenhouse effect where the video is shot in one house or location. With the aid of Cameras like D7 used by producers to shoot videos, this has driven up the cost of videos shootings. This is because some of these cameras are quite expensive and require efficient maintenance.

Logistics, Wardrobe, and Props: These items determine the look of the video, and their importance cannot be overstated in terms of the final product.

Good locations can be expensive, and sometimes even requires existing relationships. Even free locations end up costing money. It is easily noticeable that lots of Nigerian artists travel to places like South Africa, Dubai, America to shoot videos and the locations used in these places require lots of money.

Ash Hamman a UAE-based Nigerian-born artist is reported to have shot the most expensive video in the Emirates. The video gulped a whooping DH850, 000. The money was spent to rent flashy cars, luxurious yachts and beautiful girls.

He said “I want to make a statement. Let me do what everybody is doing, but do it on a larger scale. I said ok, people want to use one Lamborghini? I want five (5) Lamborghinis. People want to use five (5) choppers? I want seven (7) choppers. People want one (1) girl? I got seven (7) girls.”

For his video, he ended up using 13 exotic cars, 3 yachts and 40 female models.

The Cast and Crew: A great music video requires lots of talented people. A shoot generally involves at least 7-10 production professionals. These people work on day rates and sometimes bring their creativity and scripts on how they want the video to look like.

For example, when Clarence peters shot the video for ‘Ghostmode’ Olamide ft Phyno. An eye-witness who was at the making of the video confirmed that about 10 tankers of water and flowers were used during the shoot.

Availability of resources: Much more money is flowing in the music industry with artists selling millions of albums, million-dollar sponsorship deals from the top companies in the land. Lots of these money is spent on music videos to keep pleasing the fans and maintaining the make-believe lifestyle these artists live.

Olu Maintains’ ‘Enuf Effizi’ has been claimed to be the most expensive music video. Olu Maintain has been a big player in the game for a long time and has the resources to spend so much. In the video he used a Private Jet, Ferrari, Lamborghini, and expensive PROFESSIONAL models.

P square has one of the highest selling albums in the country and also generate the highest revenue from shows for any African artist or group. They have featured American Rapper Rick Ross in their video shot in the US on a yacht. We all know how much it is to feature a foreign “A” list artist, then to also get him to appear on the video also. This would cost as much as $30,000 in cash.

Experience and Connection of Producer/Director: Only a handful of people know that Clarence Peters worked on the set of TV Programme Everyday People as Assistant Director, then he went to South Africa, came back and had a deal with TV Station Soundcity. The deal was that for every of the video he directs, he has a playing slot on the station. This also helps drive his price because Nigerian Artists know that once he directs their videos the chances of their videos being aired is higher.

Sesan, another famous Producer who shoots all of Mavin records videos has his style. He doesn’t shoot low budget videos and wouldn’t want to work with the Artists budget, even if the artist has over 1 million Naira.

What about the rave of the moment Mr. ThankGod Omori Jesam popularly known as TG Omori or Boy Director, At the moment, he is indisputably one of the most prolific music video directors in the countryHe has more than 100 music videos to his name. With top Nigerian musicians like Olamide, Wizkid, Burna Boy, Tekno, Kiss Daniel, Fireboy DML, Falz, Timaya, and Naira Marley on his list.

Final Thought

Conclusively, a major factor attributed to the expensive nature of producing videos here in Nigeria or anywhere is the excuse artistes give concerning the exchange rate between the naira and the dollar. They argue that if the Federal Government gives the same or better treatment as the one given to pilgrims as it affects the exchange rate, their bills will be minimal in producing music videos.

Best Top 10 Film Schools In Nigeria

There will always be need for film schools in Nigeria, why! the entertainment industry in Nigeria is rapidly growing a very fast paste and to accommodate that growth we need professionals to fill up professional spaces in the film industry and that’s where you need film schools.
Lot of talented youths are seriously seeking for the best film schools in Nigeria, academies and institutes in Nigeria where the tutors have vast experience in the filmmaking industry so as to register and get trained in acting, video directing, filmmaking, photography, animation and cinematography just to mention a few.
Are you one of them?
Have you been considering a glorious career in acting and filmmaking?
If YES, then this article is only what you need to read today.
Nollywood is one of the Nigerian biggest industries and had produced brilliant talents over the years in terms of writers, producers, actors and actresses, cinematographers just to mention a few.
The likes of Chico Ejiro, Emem Isong, Funke Akindele, Uche Jombo, Saint Obi, Mercy Johnson, Chidi Mokeme, Richard Mofe Damijo, Genevieve Nnaji, Osita Iheme and Chinedu Ikedieze and so many talents are all Nollywood products.
Nollywood presence has become an avenue for many Nigerians to gain their dream of working in the entertainment industry.
So, if you’re dreaming of becoming a star on television you need to attend a good film school well equipped with material and human resources to bring out your creativity.
Fortunately, several training academies and institutes are in Nigeria, targeting people who wish to discover their talents in film making.
Without further ado, allow me to unveil the list of best film schools in Nigeria:

Top film schools in Nigeria

Kennysoft Film Academy

Kennysoft Film Academy is one of Africa’s leading film and digital art institution, located in Port Harcourt, Rivers State, Nigeria. Offering certificates, diplomas and Workshops programs in filmmaking and digital art. We offer an intensive, hands-on, total immersion approach to learning, no previous experience is required. Simply put, “we give your dreams wings to fly”!

Courses offers in diploma

• Diploma In Digital Photography

• Diploma In Digital Art

• Diploma In Digital Filmmaking

Courses offers in certificate
• Certificate In 2d Animation
• Certificate In 3d Animation
• Certificate In Photo Editing And Photo Manipulation
• Certificate In Visual Effect
• Certificate In Video Editing
• Certificate In Motion Graphics
• Certificate In Cinematography

Email: academy@kennysoftstudio.com
Website: academy.kennysoftstudio.com
Tell: 08163876675

PEFTI Film Institute

Wale Adenuga Productions, found PEFTI Film Institute Limited in 2004, to provide opportunities for newcomers and seasoned professionals to gain professional training in the fields of film, television, and music production.
Programs Offered:
• Acting and Presentation
• Choreography
• Costume and Makeup
• Digital Film-making: Cinematography (Camera + Light + Sound)
• Digital Film-making: Editing
• Digital Photography (Photography + Picture Editing)
• Directing
• Music
• Music Studio Production
• Producing and Production Management
• Script – Writing (Radio, Stage and Screen)
• Set Design
PEFTI Film Institute is in 5/6 Joy Avenue, by UBA Bank, off Osolo way, Ajao Estate, Isolo, P.O.Box 4325, Oshodi, Lagos State.
Website: www.web.pefti.tv

Royal Art Academy

Royal Arts Academy, one of the most highly-rated film academies in Nigeria was established in July 2010 by Emem Isong to help in nurturing talent and skills, specifically in acting, directing, editing and screenwriting.
In July 2016, the National Board of Technical Education (NBTE) accredited Royal Arts Academy.
With each succeeding session, students poured in increasing numbers from all areas in Nigeria, South Africa, Cameroon, Liberia, Kenya, Dubai and Mozambique.
The students of this programme may proceed after this to polytechnics or universities for higher education.
Alumni of the institution such as Theresa Edem, Ijeoma Agu, Lota Chukwu, Bunmi Ajakaiye, Etinosa Idemudia, May Owen, Debby Felix and Emem Ufot, gained ground and prominence in Nollywood, using the experience and knowledge gained to expand the canvas of the Nigerian entertainment industry.
Courses:
• Acting
• Cinematography
• Directing
• Editing
• Screenwriting
Duration: 3 Months
Campuses:
Lagos (₦123,500)
Uyo (₦123,500)
International Students ($491)
Address: 4, Adebisi Close, off Ogunlana Drive, Surulere 100001, Lagos
Email: info@royalartsacademy.com.ng
Website: www.royalartsacademy.com.ng

Del-York Creative Academy

The Del-York Creative Academy is Africa’s foremost capacity building institution for film, media, animation, technology, and marketing communications industry.
Certified by Nigeria’s National Board for Technical Education, Del-York Creative Academy has remained the best filmmaking and media studies institution since its founding in 2010 by Mr. Linus Idahosa, and has since attracted participants from across Africa and as far as Europe and the Americas.
This film and media school is pioneering the growth of the African Creative Industry, through its intensive hands-on training programs that provide a rich learning experience that empowers participants with the skills they need to lead successful, creative careers.
The academy has a mission to build a vocational bridge for students between academia and industry guaranteeing professional success while training and empowering a generation of exceptional talent that will move Africa forward through cinema, storytelling and media innovation.
Courses
• Acting For Film (On-Premise)
• Screenwriting For Film and TV (On-Premise)
• Cinematography and Set Lighting
• Directing
• Film Editing
• Digital Content Creation and Social Media Influencing
• Public Relations and Media Communications
• 3D Animation
• Producing and The Business of Film-Making
• Fashion, Arts and Craft
• Music Video Production
• VFX
• Intro To Theater Production
• Makeup and Special Effects
• Costume and Set Design
• Digital Marketing
• Photography
• Colouring and Grading
• Drones
• Sound Design and Scoring For Film
• Acting For Film (Online Course)
• Screenwriting For Film and TV (Online Course)
• Broadcast Journalism (Online Course)
• Producing and The Business of Film and TV (Online Course)
• Documentary Filmmaking (Online Course)
• Digital Filmmaking (Online Course)
• Digital Marketing (Online Course)
• Fashion, Art and Crafts (Online Course)
• Post-Production (Online Course)
Email: inquiry@delyorkcreative.academy
Website: www.delyorkcreative.academy
Addresses:
3, Sapara Williams, Victoria Island, Lagos, Nigeria
117 East Colorado Blvd., Suite 600, Pasadena, California, USA

Yul Edochie Academy

Yul Edochie Academy is a subsidiary of Yul Edochie Arts World, a reputable and redefined academy for acting, and a training ground for actors/actresses with visions of training the next generation of actors.
It is located at Dkk Plaza, KM 46 Lekki-Epe Express, Farms Bustop Beside Splash Bar, Ajah, Lagos Nigeria
Phone no. 0903 830 0784, 0701 277 5557, 0903 735 9580.

Scene One School of Drama

Scene One School of Drama offers a training system that combines solid academic experience on introduction to drama, traditional and contemporary dance, music, etiquette and manners and lots more.
Scene One School of Drama is located at, lkeja, Lagos Nigeria

Lufodo Academy of Performing Arts (LAPA)

Lufodo Academy of Performing Arts, LAPA, is an accredited acting and performing arts institution stationed in Lagos, Nigeria. This film school was founded by Nollywood legends Joke Silva and Olu Jacobs, is accredited by the National Board of Technical Education of Nigeria. , which delivers world-class, hands-on training in acting and performance disciplines.
LAPA offers Diploma and Certificate training programmes covering all aspects of Acting, Directing, Scriptwriting, Critique, Cinematography, Set Design, Make-up, Costume Design and Dance/Movement for stage, radio and camera presentations.

Film for Teens Africa Academy

Film for Teens Africa Academy is a film school in Nigeria notable for 3D Animation, as much as anything else. Located in Lagos, Film for Teens Africa offers lessons undertaking cinematography, script writing, video editing, photography, make up, 3D animation and lots more.

Magnus Film Academy (MFA)

Noted as one of the best film schools in the country, Magnus Film Academy is located in Enugu state. It is dubbed by many as a place where aspiring actors and actresses hone their skills, and are transformed into movie acting professionals. Magnus film revolves around craft and digitalization, combining experienced and internationally renowned professionals and practical learning experience.

Reach World Art Academy

Reach World Art Academy provides acting education in all round entertainment ranging from music, dance, acting, stand-up comedy, MC, poet and lots more.
It is located at Kilmore Schools at st.Rose of Lima cath. church Amukoko Roundabout, Gaskiya, Lagos Nigeria 0706 390 6924, 0809 611 8676, 0903 736 6251

Final Thought

These are major film academies you should consider learning skills that will help you fit properly into the film industry in Nigeria.
As you should have known, to get trained in a wonderful filmmaking and cinematography school in Nigeria isn’t free, so budget money for your fees, accommodation, feeding, equipment’s.
It is necessary to opt for schools that can boast of the industry-standard training facilities to ensure you are getting quality value for your money.
Visit the official website of these film schools and institutes to make enquiries and get latest news and updates.
Beware of scammers that will parade as agents and schools.
Finally, if you know any film school in Nigeria that is equally a good option or shouldn’t be in this list, please let us know in the comment section.
Tell us the film school and why it is excellent or bad for upcoming actors and actresses in Nigeria.
I wish you success.

Best Top 10 Music Video Directors In Nigeria

This is our best music video directors in Nigeria, as you already know the Nigeria music industry has really improved and one of such improvement is on our visual, Nigeria is blessed with a lot of talented music artists – the bests in Africa No caps – who release hit songs ever now and then. Guess what? Some of the songs from your favorite artist’s won’t be as big as they are without their music videos. Music videos boosts an artist’s visibility and exposure exponentially as stated on Redbrick.

So I am going to give you a track list of the best among the best music video director in Nigeria, crap your popcorn, relax and enjoy the read.

Best music video directors in Nigeria, our top 10

SESAN

If you know the old Mo-Hit owed by Don jay and Dbanj In the early 2009 then you most know sesan, Sesan dominated the Nigerian music video scene. You either see his name Sesanor his company Film Factory and his music videos are always gold. Sesan has worked with top dogs in the Nigerian music space. Some top videos directed by him include;

Oliver Twist Remix by DBanj and Kanye West

Final (Baba Nla) by Wizkid

The Sound by Davido

In The Morning by Mr Eazi

Good Thing by Asa

Soweto Baby by Dj Maphorisa and Wizkid

CLARENCE PETERS

His face might not be popular, but his name certainly is. With over 20 years of experience, Clarence Peters is one of the biggest names in the Nigerian music video sector in the country. He is also a filmmaker and cinematographer.

Peters was born into a prominent family. He is the son of legendary afro-juju singer, Sir Shina Peters, and iconic actress, Clarion Chukwura.

He obtained his primary education from BI primary school and his secondary education from Government College Ikorodu. After finishing secondary school, he worked at Alpha Visions for three years.

He graduated from City Varsity ― a film school in Cape Town, South Africa, where he majored in cinematography.

Upon returning to Nigeria from South Africa, Peters teamed up with a group of filmmakers to establish the Alliance Film Company, which is now known as the Allied Film Company.

Peters worked with the company for a year and eventually started his own production company. The ace music video producer has worked with virtually every A-list entertainer in the country.

Some of the multiple award-winning music video producers works include; GhostMode by Olamide featuring Phyno, Johnny by Yemi Alade, Eminado by Tiwa Savage, among many others.

MEJI ALABI

Music video directors

Uk born Nigerian, Meji Alabi is first on our list of leading music video directors in Nigeria. Meji has carved a name for himself as one of the forces driving the waves of music video production in Nigeria currently.

He has collaborated with several A-lists shooting stunning videos for artists such as Mr Eazi, Burna Boy, Tiwa Savage, Maleek Berry. In 2014, Meji Alabi co-founded a production company, JM Films. The company specialises in creating visuals for music videos, commercials, movies and television.

In 2019, Meji Alabi signed to Black Dog Films, a Uk based creative agency. His genius track record is a solid one; cutting across various movies, commercials, and music videos.

Meji Alabi remains has remained a leading Nigerian talent in film production in recent times.

UNLIMITED LA

During the days when Olamide and his YBNL boys were in charge of the airwaves, Unlimited LA was fixed on our TV screens. In 2021, and the talented video director is still among the hottest in the industry. Hes responsible for the video of some smash hits including;

Science Student by Olamide

Bahd Baddo Baddest by Falz, Davido, and Olamide

Bam Bam by Timaya and Olamide

Sho Le by Sean Tizzle

Repete by Black Magic

Katapot by Reekado Bankz

Poverty Die by Olamide

TG OMORI

Born ThankGod Omori Jesam, the music video director is also fondly called Boy Director. Although he is from Cross-River State, Omori grew up in Agungi, Lagos State, from a middle-class background.

He started directing at the age of 15 while overseeing stage plays in his school and church. Omori started making videos at the age of 16, but took it up professionally at 18, after graduating from PEFTI Film Institute, making him one of the youngest professional filmmakers in Nigeria at the time.

In 2019, he shot into prominence as he was the brain behind most of the chart-topping music videos. Some of his popular works include Soapy and Am I A Yahoo Boy both by Naira Marley, Totori by Olamide featuring Wizkid, Billionaire by Teni, Nobody by DJ Neptune featuring Mr Eazi and Joeboy, among several others.

MOE MUSA

Moe Musa is a celebrated Nigerian music video director and one behind some of your favorite Nigerian songs. He was most prominent during the 2010s but hes still making outstanding music videos in 2021. Here are hit songs whose videos he directed;

Azonto by Wizkid

Bobo by Olamide

Ukwu by Timaya

More by Ice Prince

Bum Bum by Diamond Platnumz

Skelewu (unofficial) by Davido

Only Girl by Adekunle Gold

In My Head by Larry Gaaga and Patoranking

Go Low by Wande Coal

MATTMAX

Mattmax, owner of Mattmax Productions. This talented video director has been active in the industry since 2005. His videography boasts of renowned Nigerian artists and also hits some of which include;

Soke by Burna Boy

King Kong by Vector

Superstar by DBanj

Stupid Love by Olamide

Check and Balance by Burna Boy

PATRICK ELIS

Patrick Elis is one of the music video directors that revolutionized the Nigerian music industry. He was there at the very start of the career of the biggest stars in Nigeria and helped them score major visual credits. Patrick Elis is responsible for several hits including;

Holla At Your Boy by Wizkid

Yawa by Tekno

Kukere by Iyanya

Baby Na Yo Ka by Flavour

N.W.A by Phyno and Wale

Sekem by MC Galaxy

So Far So Good by Phyno

Sexy Ladies by Oritse Femi and Davido

DAPS

Oladapo Fagbenle fondly known as Daps is a British born Nigerian artist and video director. Daps rose to starlight after shooting the video for USA hip hop group Migos hit song Bad and Boujee. The video went on to become a US number one and generated hundreds of millions of views.

Daps had a career as an athlete for many parts of his life until 2010. At the age of 24 when he decided to take up a career in video production. Since then, Daps has gone on to attain world-class heights.

He was the mastermind behind the visuals that accompanied Afrobeat superstar Davidos hit track Fall. The music video surpassed 100 million views, becoming the most-viewed video by a Nigerian artist on YouTube.

Daps has shot videos for several local and international A-list artists including Kendrick Lamar, Iggy Azalea, Willie xo, Davido, Wizkid, 2 Chainz.

DIRECTORKEN

Fast raising Nigerian music video director owner of kennysoft STUDIOs, has been one of the music video directors in Nigeria revolutionizing the music video industry with creative and innovative music videos.

Kenneth Horsfall who is fondly called directorKEN has been the opportunities to work with some of Nigeria biggest artist like:

Bracket ft Cynthia Morgan – far away

Waconzy – dance

Jordan the first – loving lazy

Aramide Featuring Adina – Truth

Just to mention a few.

Video directors are no doubt indispensable in the music and entertainment industry. A video is a visual representation of a song and it helps to increase the visibility of the artiste and song, so the roles of these music video directors cannot be over-emphasized.

Most Important 10 Factors To Consider When Doing Digital Marketing

You most consider this factors when doing digital marketing as a business owner, you must know that one of the most important things you need to focus on is your digital marketing strategy. However, having an online advertising strategy isn’t only about building a responsive and user-friendly website, there are also various, important factors you need to consider before you begin any digital marketing, all of which will influence your strategy.

Before we can go into details about the factors that make for the success of any Digital Marketing Campaign, we should first define what the term digital marketing means. In the past, it has also been called Internet marketing, e-marketing and web marketing, these alternative terms varying over time, but none of these is broad enough to encompass what digital marketing is today

Many business owners believe that it is all about their website or Facebook page. It is a far more complex and deeper subject, actually covering any ‘electronic’ means (channel) that a customer uses to interact with a business.

It, therefore, covers all Social Media, access through Google, YouTube and any of the many other Search Engines that exist, plus of course Email. And when it comes to the devices, there is the desktop computer, the laptop, the smartphone, and the growing number of devices, like Alexa. Plus, with the Internet of Things becoming a reality, soon a customer’s fridge will be interacting with your business. this is a challenge for you and your Digital marketing and design agency.

Each way in which a customer interacts is labelled a ‘channel’, and the level of interaction can be a complex one, depending on the level of integration (with your business systems) and tactics you apply.

One recent definition is “Achieving marketing objectives through applying digital technologies and media.”

Perhaps then we should refresh ourselves as to what ‘marketing’ is all about?

Defining marketing

The Chartered Institute of Marketing defines marketing, like this:

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

It is important to bear this in mind as is it is all too easy to set objectives for digital marketing based around ‘vanity metrics’ such as the number of ‘likes’, ‘followers’ or indeed website traffic. All of these are merely milestones on the route and not a goal in themselves.

In simple terms, digital marketing is promoting products and services online, which are accessible via digital devices, such as smartphones, tablets, wearables, smart TVs, laptops, and desktop computers. Hence, it’s also called online marketing. Digital marketing doesn’t seem to be an option anymore. Now, it’s important for every business to have a digital marketing strategy set in place to reach more potential customers and attain their marketing goals and achieve more sales.

Factors To Conside6r When Doing Digital Marketing

But what makes a digital marketing campaign successful? The success of your digital marketing strategy depends on many factors, which will be discussed in detail below.

Website Performance

Having a website is a prerequisite to launching your digital marketing campaign. And to drive your digital marketing success, your website’s performance plays a crucial role. If your website is slow loading and difficult to navigate, chances are you won’t earn a significant number of visitors and leads.

For your website to have good performance, it must have the following qualities:

User friendly

Engaging

Helpful

Fast loading

Test your website with Page Speed Insights by Google

SEO

Search Engine Optimization has had some bad press over the years, notably because it was, in its early days, all about ‘tricking’ Google into giving ranks to pages (sites) that did not in fact deserve them, by taking advantages of ‘holes’ in the ranking algorithms.

Today, with Google’s advanced systems, such trickery is counterproductive because SEO is now being all about ensuring that sites meet Googles stringent rules and ‘assisting’ Google to make the right choice, i.e. giving a page the best rank possible for any relevant search term.

It is a long-term process, but it is a vital part of any digital marketing campaign. It provides the huge and highly attractive benefit of improving a website’s position in the search engines results pages (SERPs) and thus delivers targeted traffic in high volumes. Failure to appear in the Google results is often counterproductive when a customer, having been ‘touched’ via another channel wants more information.

The content of the pages (so called On Page Optimization) should focus on your visitors needs and wants and should cover the questions being asked on the web. You also need to understand the intent behind visitors’ searches (through good keyword research and testing).

Off-page optimization is another vital part of the SEO process, focusing on building links and ‘Social Signals’, these ‘helping’ the search engines to identify how relevant your content is thought to be by others.

Traffic is not enough though; the website must deliver conversions.

Clear Call To Actions (CTA’s), targeted landing pages, and ensuring the site loads quickly and is easy to use are essential requirements. Above all the site must enable the complete customer journey to be made with the minimum of effort, navigation tips and aids being used in support of this aim.

Set your digital media marketing goals

Your goals help you stay focused on your digital media strategy. If you want to see success with digital marketing, you must determine what you want to achieve with your strategy. Goals depend upon your business’s needs.

Whether you’re looking to gain new leads or earn more conversions, you must think about what your company wants to achieve by investing in a digital marketing strategy. If you’re looking to increase sales, your next digital marketing goal could be raising sales by X%. In short, your marketing goal should align with your business’s overall goals.

Every digital media strategy goal should work towards achieving a larger company goal. Additionally, these goals need to be SMART goals. SMART goals are:

Specific: Your digital media strategy must aim to achieve a specific goal. A vague goal, like “earn more conversions,” won’t help you know if you’ve reached your goals, but a specific goal like “increase conversions by 20%” states precisely what you want to achieve.

Measurable: Your goals must also be measurable. A measurable goal is one that you can easily track, such as “increase traffic by 50%.” With a goal like this, you can visibly see how much your traffic increases or decreases over the course of your digital media campaign. When goals are easily measurable, you can identify key metrics and determine how much you’re accomplishing.

Achievable: Before setting a goal, you need to determine if you have the resources and ability to achieve it. A goal like “increase sales by 50%” may not be achievable for your company and can derail your strategy and discourage the people on your marketing and sales teams.

Realistic: Similarly, to achievable, your goals must be realistic. You might be able to achieve a goal like “increase Facebook likes to 4000,” but if you’re trying to do that within a short amount of time, it may not be realistic for your business. Measurable milestones will help you reach those goals that are more difficult to accomplish.

Timely: Your goals must have deadlines. With enforced deadlines, your teams will be more motivated to keep your digital media strategy on track. Without a concrete deadline to push your teams to accomplish your goal, your goal runs the risk of falling by the wayside.

SMART goals help you stay focused and know what you’re aiming to achieve.

Identify your target audience

You need to know exactly who you’re marketing to with your products or services. Identify the common points between your customers, and segment them into groups according to their:

Location

Age

Income (occupation)

Goals

Needs

Interests

And priorities/values

The easiest way to do this is by using customer lists, surveys, and interviews to create representations of your ideal customers (called buyer personas or marketing personas) based on real data, not assumptions.

VIDEO MARKETING

YouTube’s blog recently stated that they now have 1 billion unique customers every month and that 6 billion hours of videos are watched every month – which was 50% more in March 2013 than it was in May 2012.

Video marketing is also an essential part of your website and in the days of smart phones, digital cameras and free video editing software it has never been easier. Videos can be embedded on your website and can also be uploaded to, and shared in YouTube. Videos have the ability to show clearly which products and services your company can offer – most people will prefer to watch a 1 minute video than read a page full of text.

Use High Quality Content only

Last on our list, yet not least significant is the fact that you have to use high-quality photographs, videos, and articles. These things are utilized as tools for increasing your brand awareness, which is why you need to guarantee that the content you create is HQ, interesting, as well as fun for your consumers.

Marketing Automation

There are many different marketing automation tools available today, each one allowing for some of the repetitive processes to be taken over by technology. Examples of this are the automated sending of emails or ‘Join My Network’ requests on Social Media.

Any automation has to be carried out with care, as, if it is allowed to become robotic, it could have negative effects. More and more businesses are, however, incorporating automated elements into their digital marketing campaigns. Statistics show that about 70% of marketing leaders are using some form of marketing automation platform. Indeed, these tools speed up and streamline the processes involved, without them it would be difficult to manage all your digital marketing efforts.

Social Media Influencers

Social Media is a vital Digital Marketing Channel and one that cannot be ignored, because it is the best way to create a feeling of community and associate this with your brand. It’s a great tool for marketers and allows the creation of a large number of personal interactions, which in turn can promote long term loyalty.

Social media can also be a valuable tool for monitoring feedback about your business or brand. This is useful as when you change something about your website, business, or launch a new campaign, you can instantly find out how your users feel about it.

It is also an excellent way to provide customer service, many users preferring to contact you via social media, rather than send in a support ticket.

However, building a connected online community is not an easy task, and for best results it is vital that your dedicated social media team utilize a content plan, this detailing the message and when it is going to be sent.

Using it correctly to attract and engage with potential customers by using original content, can bring in huge amounts of traffic and potential sales.

The biggest issue is in selecting the correct type of content. It has to be of the right type though, posting a series of funny cat videos or memes does not fit in with many brands.

Determine your product’s unique value proposition

Every product and service needs to have something about it that makes it valuable to customers. If you can’t showcase the value, people won’t know why they should buy your product or invest in your services. To identify your product’s value proposition, ask yourself these questions:

What need does my product fulfill?

Customers buy products or use services to solve a problem or to improve their lives. You must determine how your product or service benefits your customers, so you can showcase the value. Take some time to identify the unique value of your product or service that will address those needs and concerns.

Ask questions like:

What problem is my product solving?

What does my product do that makes life for my customers better?

How does my product solve the problem better than my competitors?

What capital and means do I have to bring that value to customers?

How can I sustain my product’s unique value?

Where is my business qualified to compete in the business environment?

In other words, what is your niche market? You need to determine which niche your products and services fall into to compete successfully.

If you enter into a market that doesn’t fit your products and services, you’ll likely have a hard time making an impact on that niche’s audience, and you won’t be able to out-compete your audience. Identifying your niche allows you to determine the value of your product compared to your competitors. You can see what you offer that’s better than their product and vice-versa.

Budget

Your budget allocation for each marketing campaign also plays an important role in the success of your online presence. Before you even think of pursuing a digital marketing campaign, you need to determine how much the strategy would cost you to avoid any delays or interruption while the campaign is ongoing. In this way, you could maximize your efforts and gain the best results.

Consistency: It is necessary to constantly promote your company. Even when you do not get results immediately

Using the correct digital marketing channel: It is essential to know which channel to focus on if the desired results are to be achieved

Choosing the correct audience: The correct audience is as important as choosing the correct digital marketing channel

Conclusion

In order to ensure the success of your digital marketing, there will be a wide range of things that you’ll need to consider and do. However, by following some or all of the tips mentioned above, you’ll certainly be able to make the entire planning easier, less time-consuming, and less stressful for everyone involved.

So, now that you’re aware of all the things you’ll need to focus on, you might not want to lose any more of your time – after all, time does equal money in the business world. Instead, keep all of these tips in mind and start creating a digital marketing strategy that will suit your needs.

Best 10 Expert Inexpensive Video Marketing Tips For Small Businesses

Baker arranging showcase in bakery. Selling product to a customer.

Today we will be talking Video marketing tips for small businesses in Nigeria, incase you don’t know video marketing is here to stay, you accept it or not the truth remains that in 2022, video marketing is rapidly becoming the most popular form of content marketing, with most consumers preferring short-form video over any other content type. As video marketing content continues to rise in popularity, there are a few best practices and helpful hints and tips your small business needs to know about. We’ve done the research, gathered the best tips and have broken it all down by platform to help your small business boost sales with video marketing content in 2022.

According to Statista, 27.2% of viewers spend 10 hours watching online videos weekly. The popularity of online videos became why 61% of marketers use them as a digital marketing tool.

As the demand for online videos grows, video marketing becomes more relevant. Besides giant corporations, small businesses can also use online videos to promote their products or services online and attract more customers.

Before we go into details let define what’s video marketing so we can all understand better,

What Is Video Marketing?

Video marketing is a strategy that uses videos to share valuable information. These videos can help gain the trust of potential customers, establish credibility, and raise brand awareness.

If small businesses produce bite-sized video content, they can attract customers, generate leads, and drive conversions as long as they share it on various digital marketing platforms like Facebook, YouTube, etc.

So, let’s begin. Grab your popcorn and dim the lights: your small business’s screen time starts now.

Video marketing tips for small businesses

Tell A Story

A great marker should be a great creator. Marketing means being creative and thinking outside the box, yet we often seem to forget that and get caught up in the technical aspects of it such as reports, metrics and all kind of different tools that are supposed to increase the ROI.

But at the very foundation of a solid video campaign is nothing more than a good storyline. Remember that at the other end of your campaign will be a human being who needs to relate to your story and that’s what your focus should be on.

As per this presentation which is based on YouTube’s studies, 70% of the effectiveness of your campaign will depend on how good is the story behind your video. That’s how important this very first step is and if you get it wrong, you will have a flimsy foundation to build your campaign on. It doesn’t matter if you shoot in 4K, have the best videographer and the video editor or if your laser targets your audience. It all comes down to the story.

The storyline will have to be somehow dependent on your brand and there are no specific guidelines, but generally speaking, videos that are either funny or emotional (or both) tend to perform better.

So definitely put the majority of your time and efforts into building a solid script before you actually start shot the video.

Use an Introductory Video To Tell Your Story

As a small business in a sea of other small businesses, the proper thing to do is introduce yourself properly. What better way to do that than with an introductory video?

Whether it’s an on-the-fly Live Q&A social video on Facebook, a behind-the-scenes look at the operations of your business, or a business profile video on your website’s home page, introductory videos start a dialogue with your audience. Create an online video to answer frequently asked questions, share a behind-the-scenes look at daily operations, and illuminate your brand’s story.

Take a look at this video marketing effort from Warby Parker, which shares the common problem that inspired the company and tells the audience how their process offers an affordable solution.

Now, adopt this concept to share your brand’s story. Focus on the problem you offer a solution to and the inner workings of the business, its history, beliefs, and mission statement.

Keep It Short

Keep your videos short – Not only is short-form video content much easier for brands to create, it’s also the type of content that customers love to consume! Did you know that people have an attention span that’s only 8-seconds long? Your audience is much more likely to watch an Instagram Reel than a full-length YouTube video.

Show Rather Than Tell

The whole purpose of the video is to actually show your viewers who you are, what you can do and how your service or product works. If a picture is worth a thousand words a video should worth a million.

Get as specific and as explicit as you can with your video. Be totally transparent and let your audience see what it is that you will provide them. Don’t just have someone in a suit behind a desk talking for 2 minutes straight about your company profile. Nobody is interested in that. Instead, show them what you can do for them.

Zappos, which is one of the biggest retailers specialized in skiing equipment has increased conversion with as much as 25% just by adding demo videos to each of their product. So if you’re selling a physical product that’s a great way to boost sales.

Quality Over Quantity

My number one tip is simple but absolutely non-negotiable: you must be uncompromising when setting the standards of quality for your video content. We know the research behind user behavior and how digital algorithms manipulate user experience.

Producing impactful, compelling content that moves viewers to opt-in and continue watching despite the endless options awaiting them behind another swipe or click is absolutely more important than ever.

Quality over quantity always.

Create Content That Educates Your Audience

Creating high-quality content, not necessarily high production value, that educates your target audience and answers their questions is key for your digital strategy.

The number one category on YouTube? How-to videos. I tell our clients to start with sharing tips, tricks, and even behind-the-scenes of their operation on video.

Create Company Vlogs

Add video diaries to your video marketing. You can do these monthly or weekly or whatever works best for you, but make sure you are doing regular vlogs where you talk directly to clients or prospects on what your company has been doing, what you’re working on now, and what you have planned for the future.

These videos create a personal relationship that is so hard to get these days, they convey useful information, they display your company culture, and best of all; they’re very inexpensive to produce.

So find someone with a great on-screen personality or a high-ranking employee and do these regularly. You’ll be amazed at what these can do for a small business.”

Use Video Testimonials

Get video testimonials from your best customers. Happy customers can usually sell better than you can. It’s not difficult and you can do it very quickly.

Contact a few happy customers, shoot their testimonial on your phone, edit it down to the most important information and then post it on your social channels by buying geo-targeted ads. Post them on your website and use them in an email campaign to your existing customers.

Let your customers sell for you. I know this will work because we have been using this strategy for over 3 years in our business and it is a huge part of why we have generated millions in sales from clients.

Target A Platform

One mistake that we’ve seen many businesses do is to simply take the same video and throw it on all social media platforms. While that will probably get you some results, it is definitely not the optimal way of handling it.

And it’s not just us saying that. Mark McMaster said in the same presentation cited above that 44% of the campaigns they analyzed were not optimized for the platform they run on. And when we say platform we pretty much refer to just YouTube and Facebook as these two giants take up 86% of all online video view (not taking into account Instagram views which runs through Facebook ads too).

YouTube works like a search engine and people go to YouTube to get answers to specific questions, watch how-to videos, product reviews, and tutorials and so on and so forth. The content they want to watch is informational or educational most of the times. So if you plan on running your campaign on YouTube keep that in mind and make your videos more informational and maybe a little bit less funny.

Facebook, on the other hand, is the exact opposite. There is no intent based. The majority of people go on Facebook so simply distract themselves from work and just to chill. They connect with their friends, and they enjoy watching funny videos or pictures. And that’s what you need to keep in mind if you’re targeting Facebook.

So if the goal of your campaign is to laser target women looking to buy mascara products for example, then YouTube is great for that. But if you want to go after a broad audience, such as women interested in the beauty industry, because you want them to know about your company or your product, that’s what Facebook is great for.

Yes, filming and editing two videos instead of just one will probably cost twice as much, but if you set up your campaign right, the ROI will be better in the end.

First Three Seconds Are The Greatest

According to Facebook for Business, 65% of people who watch the first 3 seconds of your marketing video will watch at least 10 seconds. 45% of those will watch for 30 seconds.

You could have the most amazing, enticing marketing message later on in your video, but if the first 3 seconds don’t capture your audience, the whole rest of the video will go unseen.

Try including an attention grabber to begin your marketing videos that will make them stand out. You may also want to include emotional appeal in your video intro to pull your audience in.

Video Marketing Tips Final Advice:

As a small business, starting a video marketing strategy can feel overwhelming. That’s why we reached out to our network for their advice to give you the confidence to get started.

When launching a new marketing channel, remember to set your goals, create valuable content for your target audience, and stay true to your brand.

And as always, measure your results following a campaign to see what worked and what didn’t so you can optimize your strategy for next time.

Ready to Take Your Business from Great to Awesome?

Level-up your marketing efforts by partnering with kennysoft STUDIOs, Nigeria’s No1 video marketing agency. Get in touch today to see how we can be awesome together:

5 Essential Tools Every Business Need To Be Successful

Today i am going to be talking about 5 essential tools every business need to be successful in todays business world we all know launching a business may seem scary at first, but it can be a very rewarding challenge if you have the right tools under your belt. Hundreds of small companies are launched every day globally for example here in Nigeria they are about 41.5 million SMEs, and about 71 thousand are added every year just only here in Nigeria. But the truth is the secret to long-term success is hiring passionate employees and securing the right business tools. If you want to set your company up for success, here are the top 5 business tools every entrepreneur needs to thrive.

5 essential tools every business need to be successful

Website: A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

Having a strong online presence, particularly a website, can be make or break for generating more revenue. One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

Gmail: In the present days having an email is essential because not only it helps you communicate with your friends, colleagues and businesses but it also helps you surf the web to register in blogs to comment, subscribe to newsletters and to shop on the internet.

There are many free email providers but one of the best is Gmail because it has so many more options included when you sign up compared to its competitors. Here we will list some of the benefits of Gmail that make it the best choice for personal and business use.

Google takes security very seriously. If you forget your password, there are very specific steps to recover it and only the owner can get back the password because of all the security steps google has taken to ensure no one else can get access to your password.

The Gmail platform is very easy to customize and you may change almost every aspect of it. You can chafe colors, themes, font size, type of font, how messages are displayed, etc. This way you can modify it to your linking.

With Gmail you can have up to 5 POP email accounts in your main Gmail so that you don’t have to sign in to each email account. For example, you can have your Hotmail and yahoo emails from Gmail, you can receive all new messages to these account and send emails from each of these emails. This a really cool feature you don’t find in many other free email providers.

With your Google Account you have access to Youtube.com, Google Play, Blogger, Pinterest, Google+, Google Docs, Google Drive and much more without having to open a new account for each of this services. It is great to have access with just one username and password to all this services because this helps minimize the number of usernames to access all web services many of us use everyday.

Phone Systems: It can be exhausting keeping up with customer calls, especially if you own a small company that does not have a specific customer service team. An automated phone system can help you deal with an influx of calls in an efficient manner. This tool allows you to answer common questions without tying up employees. You can also take orders, allow customers to make payments and register complaints as needed.

There are many types of phone systems that could be beneficial for your company. Along with automated systems, you may want to invest in a PBX phone system that allows your company to transfer calls between multiple extensions and departments. Small business PBX essentials are especially useful in streamlining communication for startups.

Task-Management Software: Running a successful business requires you to complete numerous tasks quickly and efficiently. Keeping track of all of these tasks can be incredibly difficult, especially if you have several employees with different responsibilities. Investing in task-management software is a great way to streamline the process so you can check items off your to-do list in an organized manner.

The right software can also help you divide tasks and delegate responsibilities evenly among your employees. Investing in software tools such as WorkFront can help you with time management and ensure your tasks and responsibilities are completed in a timely manner.

Google Analytics: As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you can maximize this tool.

First, What is Google Analytics?

Google Analytics helps businesses get a better grasp of their website. It also helps evaluate and measure how marketing, content and products are performing relative to user engagement. This tool collects data and sorts it into useful information.

Google Analytics provides businesses with tools that help measure trends. For example, showing business owners if there are specific products on their website that are suddenly gaining traction.

Further, Google Analytics can help businesses predict clients’ behavior. For example, the rate of customer churn in a specific period. This tool is able to provide data that can help you allocate the necessary funding to retain your customers. These kinds of insights can help you create better marketing strategies and other business-related plans. These features create a clearer path for you to achieve a return on investment.

For Google Analytics 4, measurements include both website and app. So, data is a combination of two integral parts of your operations. It is now also able to include data from your YouTube account alongside other channels. This way, you have a more comprehensive view of your marketing efforts.

Better Understanding of Client Behavior

The upgrade has a more customer-centric approach in measurement. This includes user IDs that aid in tracking behavior with regards to your business. The new version is capable of providing information about your client’s life cycle in interacting with your channels. Since they are given unique user IDs, you can track their behavior individually — from the acquisition stage to retention.

This is important as consumer behavior is rapidly changing. Being able to get ahead by making real-time decisions based on true data is essential. Track which channels are effective in customer acquisitions, and keep a pulse on data regarding engagement with your products. This, in turn, can aid business entities to pave plans for better customer retention.

In my experience, this change has been one of the most useful as it can help businesses create a more personalized approach. In the older version, business owners were only given platform-centric data, which didn’t help much in regard to targeted marketing.

Targeted Marketing

Google Analytics offers a comprehensive set of features that can help you scale how you manage your digital marketing efforts. The data collected by this tool can be managed in different ways. One is using these sets of data for ad personalization, which plays a great role in marketing. Google gives you the option to set up personalized ads relevant to the geographical data collected from your clients.

For example, say you have gathered a useful amount of first-party data from a specific state. You can use this set of data to create an audience for your next ads. This data will aid you in placing ads that will yield sure returns as it is targeted to an already interested market.

Search Engine Optimization (SEO)

At this point, you probably know or have an idea of what SEO is. It is one of the most highly effective digital marketing efforts today. Google Analytics contributes to making this even more efficient and effective in helping you grow as a business. The tool gives insights regarding the pages of your website that are gaining a relative number of visitors and your best-performing pages. This can help you strategize on what kind of content to invest in and how you allocate your efforts accordingly.

Creating Innovative Business Ideas

To make sure your business grows, you need to introduce new ideas that set you apart from your competitors. However, coming up with ideas is one story, but having ideas that are worthwhile is another. So, how do you introduce new things that are worthwhile? By basing them on data and facts.

With the information Google Analytics provides, you can start implementing upgrades and innovations. These changes can further help you have an edge over other competitors.

Going over these data can help you devise actionable plans and reasonable business goals. Take, for example, reports indicating that Reddit forums help in customer acquisitions. Given this information, you can create marketing strategies that are tailored to Reddit.

As a business owner, having control over your operations is important. This control should always be data-driven and factual. This is to ensure that your business decisions will bring valuable contributions to how you want your business to grow.

With Google Analytics and all the services, it offers, tracking digital channels has been made easier and more efficient. Through this tool, you are provided with accurate data that can be used to scale your business.

QuickBooks: QuickBooks is the most popular small business accounting software businesses use to manage income and expenses and keep track of the financial health of their business. You can use it for invoicing customers, paying bills, generating reports, and preparing taxes. The QuickBooks product line includes several solutions that work great for anyone, from a freelancer to a midsized business.

5 Video Marketing Tips For Small Businesses

Video Marketing Tips and Techniques to Use on a Budget for small businesses

According to a survey by hubspot.com video marketing data, 69% of video marketers surveyed own production equipment while 10 percent rent, and the remaining group does both.

There’s an argument to be made for both.

On one end, creating videos in-house can be cheaper. However, outside agencies can provide higher-quality content.

In fact, most smaller brands (those with 200 employees or less) believe creating video content through an outside agency offers a better ROI than doing so in-house.

However, across all business sizes, roughly a third of respondents say the ROI is about the same either way.

With that said, it’s important to weigh your options and assess when and what you should rent versus own.

Upon first look, it might seem like renting is the smarter (and more affordable) option. However, most marketers surveyed (58%) say creating content in-house is cheaper.

To make this decision, consider the type of content you’ll be producing and the equipment you’ll need.

This is key in determining what is more cost-efficient.

If you’re a makeup brand for instance, you can probably produce great content sitting in front of a camera simply showcasing your products in action with good lighting. However, if you’re a travel and hospitality brand, you’ll likely need props, on-camera talent, location, and many more elements to fulfill your vision. In this case, it may be cheaper to outsource.

2. Separate need-to-haves from must-haves.

When it comes to video equipment, there will always be bigger and better out there.

If there’s one area you should focus on, it’s lighting.

Many believe that having the best camera does the trick but the truth is, lighting is what makes or breaks the quality of a video.

Lighting sets the tone and mood of a video, two elements you need to maintain your audience’s attention in a video.

Sound is another area to splurge on – specifically your mics. This will enhance the quality of your video, especially if you have to settle for low-end cameras.

As for everything else, (the camera, the lens, the accessories), these are great add-ons but if you’re on a budget, you can make do with low to mid-range options while still getting a high-quality result.

3. Leverage user-generated content.

According to HubSpot Blog Research, the number one challenge video marketers face is a lack of time to create video content.

Well, who said you had to create your content from scratch? You’re likely sitting on a pile of content from your customers right now.

If you have a strong social media presence, you likely have a bank of user-generated content ranging from images to videos and text. You can leverage all of these for campaigns and use them to supplement your own content.

For instance, ahead of the official Fenty Beauty perfume launch, its founder and musician Rihanna posted what seemed to be an ad. It was a video compilation of various celebrities and influencers mentioning how good she smells – “like heaven” was a phrase heard multiple times.

just sayin’ 🤷🏿‍♀️… pic.twitter.com/EmC4ysMdjR

— Rihanna (@rihanna) August 10, 2021

Without ever having to produce their own video, the brand leveraged UGC to build anticipation surrounding this launch.

4. Hire student and amateur talent.

When it comes to on-camera talent, this is where brands often struggle to think of alternatives.

They usually opt for an in-house creator just to save money, even though their role may not focus on this area at all. Or they contract talent, which can be costly.

Here’s a third option: Reach out to students and amateur actors.

In some cases, money isn’t the main motivator. It can often be exposure, gaining experience, or building up a portfolio. However, paid opportunities will always generate more interest and can get you more experienced talent.

5. Use free editing software.

When you think of video editing, the first thing that comes to mind is probably Adobe.

It’s the go-to software for production professionals. However, it’s complex and isn’t affordable. If you own an Apple device like the Macbook or iPad, you will have free video editing software already available.

While it doesn’t have as many features and offers limited functionality, it works well for simple editing and you can always find workarounds on platforms like YouTube.

Some free editing software comes with free music or you can find online websites that offer royalty-free music.

If you’re intimidated by the idea of video marketing because you think you don’t have the funds, hopefully, these five techniques will change your mind.

Video marketing is an important part of content creation and can drive sales so don’t let money prevent you from staying in the game.

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