The world of online marketing is forever changing, and one of the most popular tools used to increase visibility and engagement is Facebook Ads. With such a large audience available to you, it’s no wonder that businesses are turning to this platform to promote their products, services, and brand. One of the most effective ways to reach your target audience is through videos
Video ads are an effective way to reach a large audience on Facebook. They’re eye-catching, engaging, and can spread your message quickly and effectively.
Facebook has become one of the most popular platforms for marketing campaigns, and one of the best ways to reach a wider audience is through video ads. Videos can help your business reach more people, build brand recognition, and engage potential customers with your message
According to PubMatic’s Global Digital Ad Trends report, nearly three-quarters of advertisers plan to increase their digital video ad budgets between 2019 and 2020 and only 1% of advertisers plan to decrease spending:
Video ads have evolved from being one piece of your overall digital advertising plan, to possessing a critical role in engaging potential customers. In fact, HubSpot research states that more than 50% of consumers want to see videos from brands — more than any other type of content:
We all know the power of video marketing and its potential to drive engagement and conversions. But what about using videos for Facebook Ads? With billions of people around the world using Facebook, it’s no surprise that businesses are now turning to this powerful platform to promote their products and services. And one of the most effective ways to do this is through video ads.
Here are 6 reasons why you should use videos for Facebook Ads:
1. Videos Capture Attention
Videos are one of the most engaging forms of media and can capture the attention of viewers in a way that text or images alone cannot. Research has shown that videos are far more likely to be shared than text-based content, which means that your ad can spread quickly and expand your reach.
2. Videos Increase Engagement
Videos are also more likely to engage viewers and encourage them to take action. Studies have shown that viewers are more likely to comment, like and share videos than they are with other forms of media. This makes it an ideal tool to build your audience and increase engagement with your brand.
3. Video ads have higher a click-through rate
The fact that video ads tell a better story than typical banner ads makes the former not only better at engaging audiences but also getting more clicks.
According to a study done by Smaato, the average CTR of video ads in mobile apps is 7.5 times higher than for display ads. Facebook video ads also have higher CTR than image ads. ClearPivot, a digital marketing agency saw video ads exponentially drive more clicks than image ads for their clients –by as much as 20 to 30% more clicks.
When Cardinal Digital Marketing A/B tested a video versus an image ad for a travel and tourism brand, they found that with all other factors being the same, video ads generated a 47% higher CTR, despite Facebook generating higher impressions for the image-based ads.
Though video ads are more time consuming and expensive to create, their ability to effectively narrate your story allows you to engage more prospects and get more ad clicks.
Facebook video ads
Facebook offers advertisers a wide variety of video ads to choose from. They allow you to reimagine the way you reach your audiences with the following placements: in-stream, stories, and feed.
Here’s a list of Facebook video ads you can create:
Slideshow video ads: The ad type allows advertisers to incorporate images and sound to create video-like ads to narrate product stories on desktop and mobile devices at every connection speed. You can also use existing videos, instead of using images.
Stories: Facebook Stories Ads are vertical, visual advertisements placed in the Stories feed on mobile devices. Advertisers can use video on Facebook Story Ads.
Carousel ads: The Carousel ad format allows you to showcase up to ten images or videos within a single ad, each with its own link. Advertisers have more creative space within an ad, which lets you highlight different products, add specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
Collection ads: The ad format helps your prospects transition from discovery to purchase in a smooth and immersive way. Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse more are taken to a fast-loading visual post-click page powered by Instant Experience:
Playable ads: With Facebook playable ads advertisers can give users an interactive preview of apps before they download them. Users can also trial the app or game right within their Facebook feed, before clicking through to install. The ad starts with a lead-in video of the app, and then offers interactivity and/or playability:
Instant Experiences: Facebook Instant Experiences are mobile-optimized and are designed to capture the complete attention of your audience. Within an Instant Experience, prospects can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products — all within a single ad:
4. Videos can be used to tell stories:
Videos are a great way to tell stories and connect with your audience on an emotional level. You can use videos to show people how your product or service can make their lives better or easier.
5. Engage with Potential Customers
Videos are an effective way to engage potential customers and give them a better understanding of your product or service. You can use videos to demonstrate how to use a product, show off its benefits, or explain how it can be beneficial to the customer.
6. Reach a Wider Audience:
Videos allow you to reach a much wider audience than traditional text or image-based ads. They’re more visually engaging, and they can capture the attention of viewers who may not have otherwise paid attention to your ad.
Conclusion:
You should be using Video ads for your Facebook advertising because they are more likely to be seen and remembered by viewers than traditional ads. People are more likely to watch a video than read a lengthy article, and videos are more likely to show up in search engine results.
Conclusion:
So are you convinced? Let me know how you’ll be using Facebook video ads in the comments section below.
If you’re reading this it means you want to learn practical ways on how to make money online using videos and want to create videos for profit, that’s great. You might also be looking for a way to monetize them too. Let’s look into that and get started on your business!
In this piece, you’ll learn practical ways on how to make money online with videos. Even if YouTube is not the right place for you, there are ways to make money off of videos that you create. It can be easier to monetize your content with the correct platforms than ever.
Just so you know we live in a digital world where more and more people are using the internet to make money. Making money online using videos is a great way to make some extra cash or even a full-time income. Videos can be used to promote products or services, create educational content, or simply entertain viewers. In this article, we will explore some of the best ways to make money online using videos. We will look at different types of videos and how to monetize them, as well as other strategies for making money online with videos.
Practical Ways On How To Make Money Online Using Videos
Get Paid On YouTube for Uploading Videos.
There are some superb ways to make money on YouTube – such as displaying ads on subsequent videos or running a merchandise shop. If your business model is OK with ads, that is excellent news.
Unfortunately, The YouTube Partner Program is not open to all countries. Only eligible countries will be able to apply for a chance at joining the program. You must also have 1000 subscribers and 4000 hours of video views to apply in the last 12 months.
You’ll need to generate a lot of clicks and views to earn money in the video advertising space. Expect $1, $2 CPM.
If you’re finding a way to take your YouTube videos to the next level, there are a few ways to do that. One of those ways is through creating 360-degree content.
It’s been proven that videos can have many benefits for a business. They are easy-to-view, engaging ways to build trust with your customers. You can use videography to help promote your products or review other products
Creating a video for your target audience is as simple as:
· Finding your specific audience.
· Writing valuable tips for them.
· Linking them to the product you want to promote and redirecting them from your video with links in the description.
Product Review Videos
Product review videos are a great way to make money online. These videos can be used to promote products or services that you or your sponsors are selling. The key to success with product review videos is to be honest with your opinions and to provide helpful information. Viewers are more likely to purchase a product or service if you can provide them with valuable insight and information.
To monetize product review videos, you can include affiliate links in the description or video itself. You can also use youtube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Upload Videos With Dailymotion.
Dailymotion is a popular video publishing platform that lets you sell your videos, just like youtube. It might not have as many users, but it allows you to provide content people want to buy and share.
Videos are another way to make money quickly and easily. Just upload your video on dailymotion and embed it on your site.
Pre-roll ads are an amazing way to get potential customers to watch the whole video, and full banner ads will drive traffic and generate profits for your youtube channel.
Payout is in GBP, EUR, or USD. You are paid via Payoneer and paypal.
You can upload your videos on dailymotion and embed them on your blog. The video quality differs between sites, but dailymotion could increase traffic to your blog by 3x.
By starting with youtube and moving on to dailymotion, you’re taking more steps towards success. You’ll learn how to earn money by uploading videos and building a following.
Make Money Watching Videos.
Sometimes it doesn’t pay to set up your channel and monetize videos. There are a few companies that pay you.
Swagbucks is an awesome way to make extra cash while doing what you already enjoy. Whether you’re shopping, taking surveys, or watching videos, give Swagbucks a try and start earning today!
Get a $5 bonus just by signing up; you can become a top-tier user and access some cool perks, like videos, emailed surveys, and more.
Swagbucks was founded in the US and has become a global brand, reaching approximately 11 million members & 40,000 advertisers within three years.
Be Part Of Adsense For Video Programs.
Google’s youtube Partner is a popular program where advertisers can connect with influencers who have access to large followings on youtube.
Adsense is a convenient platform for creating video ads and getting them in front of the right audience. That’s why businesses everywhere use it for advertising their products or services. It’s called ‘adsense for videos’.
If you’re looking to earn more money with your videos, it may help to show pre-roll advertising and adsense banner placement on your videos. This can increase your revenue each month and make a difference in your income.
You don’t need a lot of views or traffic to get started. Remove that limit with In-Video Advertising Networks.
It’s an ad that works independently, appearing in your video as product placement. You can also use it as a pre-roll or with one of your many sponsors.
You can do it in 3 different ways:
1.) Embed dailymotion Videos: Once you enable monetization on dailymotion, you can embed individual videos or use widgets that show related videos automatically.
You earn revenue by displaying pre-, mid-, and post-roll ads – ads that will appear before, on-pause and after the video
2.) Embed Mediavine videos: Mediavine is an ad management service to display premium and high-paying ads on your blog. Blogs that meet the requirements can get access to exclusive advertising opportunities.
The way your videos are being viewed can help you with revenue. Your videos can also be hosted for free. You’ll save on bandwidth and hosting costs with a custom video player.
You might have never realized that you can use a video player with no content other than what belongs to you. It helps you make sure nothing suspicious happens when viewing your content on your website and makes it easier for potential audiences to find what they’re looking for.
3.) Join ad networks with in-video ad format: In-video ad formats don’t have hosting features.
You still have to embed YouTube videos, add the necessary codes, and detect which player to insert ads on.
Tutorials
Tutorials are another type of video that can be used to make money online. Tutorials can be used to teach viewers how to do something, such as fix a computer or bake a cake. These videos are great for people who are looking to teach others something or to make money from their expertise.
To monetize your tutorial videos, you can include affiliate links in the description or video itself. You can also use youtube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Live Streaming
Live streaming is a great way to make money online. Live streams allow you to interact with your viewers in real-time and build relationships with them. Live streams can be used to promote products or services, provide educational content, or simply entertain viewers.
To monetize live streams, you can include affiliate links in the description or video itself. You can also use youtube’s Partner Program to monetize your videos. With the Partner Program, you can earn money by displaying ads on your videos.
Other Strategies for Making Money Online with Videos
In addition to monetizing your videos, there are other strategies you can use to make money online with videos. Here are some ideas:
Create a Membership Site
Creating a membership site is a great way to make money online with videos. With a membership site, you can charge viewers a monthly fee to access your videos. This is a great way to create a recurring income stream.
Sell Merchandise
Selling merchandise is another great way to make money online with videos. You can sell t-shirts, mugs, hats, and other items with your logo or designs. This is a great way to make some extra money and build brand awareness.
Create An Online Course
Creating an online course is a great way to make money online with videos. You can create a course on any topic you’re knowledgeable about and charge viewers a fee to access your videos. This is a great way to make money while helping others learn something new.
Sell Your Video Skills Online
Edit videos online and get paid for your skills. Look for video editing jobs on Fiverr, peopleperhour, or seoclerks.
You can fix your price and work at your own pace.
Drive Sales With Video Marketing.
Make a video today to start promoting your products. Make it as short and descriptive as possible to be in every search engine and easily findable online.
Add a CTA within the video description or at the end of the video.
Conclusion
Making money online with videos is a great way to make some extra cash or even a full-time income. There are many different types of videos you can create and monetize, such as product review videos, tutorials, vlogs, and live streaming. You can also use other strategies to make money online with videos, such as creating a membership site, selling merchandise, or creating an online course. Whatever type of videos you create or strategies you use, remember to be creative and stay consistent with your content. With the right strategy, you can make money online with videos.
Benefits Of Understanding Consumer Buying Behavior And How They Can Help You Create Better Marketing Videos
Understanding consumer buying behavior can be extremely beneficial for creating effective marketing videos and there are several key benefits to understanding how consumers make purchasing decisions.
Before we begin let’s really understand what really is consumer buying behavior, according to Clootrack knowledge Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products.
“Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard,
The study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market. Marketers can understand the likes and dislikes of consumers and design base their marketing efforts based on the findings.
Consumer buying behavior studies various situations such as what do consumers buy, why do they buy, when do they buy, how often do consumers buy, for what reason do they buy, and much more.
For example, consumer buying behavior is studied by consumer researchers and their aim is to know why women buy moisturizers (to reduce skin problems), the most preferred brand (Olay, L’Oréal), how often do they apply it (twice a day, thrice a day), where do the women prefer to buy it (supermarkets, online) and how many times do they buy it (weekly, monthly).
Another example of this is the experience of our client – KBONET. They saw a whopping 150% increment in their sales after optimizing their best ceiling speakers article.
It’s insightful to listen to some of the first cut opinions on Vocalley from consumers on how they think about various brands and their expectations when it comes to electronic products and gadgets
Long-term sales stability is not just about having a great product. It’s about meeting consumers’ needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing – consumer behavior. It’s a marketer’s gold. And as we’ve seen time and time again, those who use it best, and align their marketing decisions to what the data tells them, are those who win.
Factors Influencing Consumer Behavior
There are several factors that influence consumer behavior, but four of the most important are cultural, social, personal, and psychological factors. Let’s take a closer look at each.
Cultural Factors – Culture consists of the practices of a particular nation, people, or group. It might be determined by nationality, religion, location, or associations. What does this look like? An example of a consumer making decisions based on their culture could be a Midwesterner who buys ranch for their pizza—or their french fries, onion rings, or chicken fingers.
Social Factors – These are the parts of a person’s environment or background that affect their purchasing behaviors. These factors include family and friends as well as other social groups whose acceptance the consumer desires. When purchasing an item, a consumer might choose a brand or a company based on what their parents bought for the family growing up.
Personal Factors – These include someone’s age, occupation, finances, marital status, lifestyle, and values. A good consumer behavior example would be a parent in their 20s choosing to purchase an SUV instead of a minivan. Why? Because personal perception might indicate that a minivan is a vehicle for a middle-aged family.
Psychological Factors – The way someone sees a product or service, as well as their personal beliefs and motivations, affect the way they purchase. For example, a consumer who enjoys working out will probably spend more money on fitness classes or dumbbells for home than someone who dislikes working out.
Why Is Consumer Behavior Important to Business?
According to a Salesforce report, 66% of consumers expect companies to understand their needs and expectations. This means that if you don’t understand what a consumer wants before they can tell you, they’re probably taking their business elsewhere.
Successful organizations build their marketing strategies with consumer behavior insights as the foundation. They’re not generating products and marketing plans based on their ideas alone; they are bringing external information into the fold to find out what customers want and how they want it, then interacting with them accordingly. This is the essence of creating a positive customer experience (CX), and CX means everything to fostering a loyal customer-base. Consider this stat from Qualtrics:
What Is the Role of Consumer Behavior in Marketing?
The organizations that not only solve, but best communicate that they solve, real consumer problems are the ones that win in the market today. Therefore, consumer behavior insights can be used to inform almost all areas of your marketing strategy. This may include what content you should be creating within your blogs and other content mediums, the types of stories you tell in your video and display advertisements, or even how you adjust your product lines to deliver what the consumer wants.
As an example, let’s consider the content your marketing teams could create in the coming months. If you’re a brand that specializes in products for men (like cufflinks, watches, or ties, for example), you might have a plan to create a bunch of blogs about gifting for men around certain holidays. Easy, right? Well, it certainly can be with the right information.
When analyzing consumer search behavior, you might find that there are a lot of searches around anniversary gifts for husbands. But what exact keywords are consumers typing into google? Will “gifts for men on anniversary” receive more hits than “ideas for husband anniversary gifts?” This subtle tweak in the way you use titles and keywords in your content could mean the difference between getting almost 10,000 site visitors or just above 1,000 from this content.
Importance of Consumer Behavior
Understanding consumer behavior is essential for a company to find success for its current products as well as new product launches. Every consumer has a different thought process and attitude towards buying a particular product. If a company fails to understand the reaction of a consumer towards a product, there are high chances of product failure.
Due to the changing fashion, technology, trends, living style, disposable income, and similar other factors, consumer behavior also changes. A marketer has to understand the factors that are changing so that the marketing efforts can be aligned accordingly.
What is the importance of consumer buying behavior? This article outlines several of them.
1. Consumer Differentiation:
In marketing, consumer differentiation is a way to distinguish a consumer from several other consumers. This helps to make a target group of consumers with the same or similar behavior.
Though you have a targeted customer demographic in your business, you can still have variations between individual customers. Each group of consumers are different and their needs and wants differ from other groups. When a marketer is knowledgeable about the differentiation of each group of consumers, he can design separate marketing programs.
Consumer differentiation will help to tailor your strategies to the needs of varying customer groups. When consumer differentiation is done, you can expand the width and breadth of your services. You will be able to effectively serve a wider group of people.
2. Retention of Consumers:
“Consumer behavior is of most importance to marketers in business studies as the main aim is to create and retain customers,” says Professor Theodore Levitt (Kumar, 2004).
Consumer behavior is not just important to attract new customers, but it is very important to retain existing customers as well. When a customer is happy about a particular product, he/she will repeat the purchase. Therefore, marketing the product should be done in such a way that it will convince customers to buy the product again and again.
Thus, it is very evident that creating customers and retaining them is very important. This can be done only by understanding and paying attention towards the consumer’s buying behavior.
3. Design Relevant Marketing Program:
Understanding consumer behavior allows you to create effective marketing campaigns. Each campaign can speak specifically to a separate group of consumers based on their behavior.
For example, while targeting the kid’s market, you may have to look out for venues such as TV ads, school programs, and blogs targeting young mothers. You will need to take different messaging approaches for different consumer groups.
A study of consumer behavior enables marketers to understand what motivates consumers to make purchases. Furthermore, the same motive can be utilized in advertising media to stir the desire to make a purchase. Moreover, marketers should take decisions regarding the brand logo, coupons, packing, and gifts on the basis of consumer behavior.
4. Predicting Market Trend:
Consumer behavior analysis will be the first to indicate a shift in market trends. For example, the recent trend of consumers is toward environment-friendliness and healthy food. This changing market trend was observed by many brands including McDonalds. Based on consumer behavior, McDonald’s brought healthy food options.
By conducting a consumer behavior study, a company saves a lot of resources that might otherwise be allocated to produce a product that will not be sold in the market. For example, in summer a brand will not waste its resources producing a product that will not sell in summer. Based on consumer behavior the company decides on a production strategy which will save on warehouse costs and marketing costs.
5. Competition:
One of the most important reasons to study consumer behavior is to find out answers to some of the questions:
Is the customer buying from your competitor?
Why is a consumer buying from your competitor?
What features attract a consumer to your competitor’s products?
What gaps are your consumers identifying in your products when compared to your competitors?
Studying consumer behavior facilitates understanding and facing competition. Based on consumers’ expectations, your brand can offer competitive advantages.
6. Innovate New Products:
We all know some of the big names such as New Coke, Crystal Pepsi, Colgate Kitchen Entrées, Earring Magic Ken Doll, and Wheaties Dunk-a-Balls Cereal. Can you see the similarities in these products? Yes, they all failed!!
The sad truth is that most new products and new ideas end up in failure. There is an estimate of new product failures – they range from 33% to 90% based on the kind of industry.
Companies consistently strive hard to improve the success rate of their new products or new ideas. One of the most important ways is to conduct a sound and thoughtful consumer behavior study.
With the help of consumer behavior analysis, Nike realized that most of its target audience is not professional athletes, but many of them were striving to be more like them. So at the 2012 Olympics in London, Nike introduced a campaign to encourage athletics called ‘Find Your Greatness’. It aimed to promote the aspirations of being an athlete, not just with high-performing athletes but wanted to include all people regardless of their physical capability. The campaign was well planned and was data-driven, of course, carefully analyzed before taking any action. This message inspired many consumers and had enormous appeal to target consumers.
7. Stay Relevant in the Market
When the world is changing as rapidly as it is happening today, the biggest challenge we all face is staying relevant to our target market. And do you know what is the main reason behind the rapid changes? It is the ever-changing behavior of our customers.
Today’s consumers have greater choices and opportunities, which means they can easily switch to a company that offers better products and services.
“The pre-eminent skill required to shift ahead in the twenty-first century is the ability to see and seize.” -Adamson and Steckel, authors of Shift Ahead.
Losing relevance will only cost the company its market share. Haven’t we seen Sony Walkman failing to stay relevant in the digital music era, and the taxi industry doom with no preparedness to battle the UBER uprise!!
8. Improve Customer Service
Consumers require different levels of customer service, and understanding the differences within your customer base will help you provide the most appropriate service for individual needs.
For example, if you own an electronics store, high school or college students who buy a new laptop are more likely to understand the features they’re looking for than a person buying his first computer. With the first demographic, your service goal will be to provide information about the latest trends in technology, while with the second demographic, you’ll need to spend more time educating the customer, finding out what his specific needs are, and even teaching him how to use the features of his new electronic device.
Benefits Of Understanding Consumer Buying Behavior in Creating Better Marketing Videos
Target the right audience: By understanding consumer buying behavior, you can identify the characteristics and needs of your target market and create marketing videos that are tailored to them. This can increase the effectiveness of your marketing efforts and help you reach the right people.
Create more effective messaging: Understanding consumer buying behavior can also help you create messaging that resonates with your target audience. You can identify the key pain points and concerns of your target market and create messaging that addresses those issues in a way that is likely to be well-received.
Optimize video content: Understanding consumer buying behavior can also help you optimize the content of your marketing videos. You can identify what types of content are most likely to resonate with your target audience, such as video testimonials or product demonstrations, and use that information to create more effective videos.
Improve conversion rates: Understanding consumer buying behavior can also help you improve the conversion rates of your marketing videos. By identifying what motivates consumers to make a purchase, you can create videos that effectively communicate the value of your product or service and encourage viewers to take action.
Track and measure success: Understanding consumer buying behavior can also help you track and measure the success of your marketing videos. By identifying key metrics such as view counts, engagement, and conversion rates, you can identify which videos are performing well and make data-driven decisions about how to improve your marketing efforts.
In conclusion, understanding consumer buying behavior can help you create marketing videos that are more effective, resonate with your target audience, and track the success of your efforts. It also helps optimize the content and improve the conversion rates.
How do i create social media videos that goes viral is something a whole lot of people have been asking and today we’re going to gift you 8 different strategies on how to create social media videos that goes viral.
Creating a viral social media video is not an exact science, but there are a few key strategies that can increase your chances of success.
Also know that there’s no one formula to attracting viral success. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Video virality is short-lived, and so is the benefit that comes from it.
That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral.
In this guide, we will give you expert tips on video and social media so you can learn the theory behind, how to make a viral video and what to do when it happens. Let’s dive in.
What makes a video go viral?
They aren’t promotional
First things first, if you want to create a viral video then you need to leave your ego at the door. And by ego, we mean your product or service.
Viral videos don’t talk features, benefits, or pricing; they tell a story. If you’re trying to create a video that’s going to go viral then the focus should be on raising brand awareness, rather than trying to jump right to the sale.
Strategies On How To Create Social Media Videos That Goes Viral
⦁ Define your goals
Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.
Are you looking for brand awareness? Hoping to grow your online following? Or do you want to generate conversions?
Each purpose will require your team to create different videos for audience members at different stages of the funnel. Know your goals before you begin production.
⦁ Know your audience
Understand who you are trying to reach and what type of content they are likely to engage with. This will help you create a video that is tailored to their interests and will be more likely to be shared.
⦁ Keep it short and sweet
Attention spans are short, especially on social media. Keep your videos under one minute to increase the chances that people will watch it all the way through.
⦁ Try to be relatable
Viral videos heavily rely on sharing. Your viewers will share your video with their friends and family if they connect with it.
Being relatable boils down to being your raw and honest self. In the end, we’re all human and have never had a unique experience. Use that to your advantage and connect with your audience.
Do you have a specific pet peeve? Are you feeling particularly isolated and want to reflect on your feelings? Just talk to your camera like it’s your friend. People are bound to relate, find it funny, or empathize with you.
In the end, all we’re looking for is human connection.
⦁ Be consistent
The chances of making a viral video on your first try are pretty slim.
Don’t be discouraged, it’s a perfect opportunity to find your niche and grow your audience.
Try posting on a consistent schedule multiple times a week. You’re bound to get more views if you post more frequently and consistently. And who knows, maybe the next one you post will go viral!
Use humor: Humor is one of the most effective ways to make a video go viral. People love to laugh, and a funny video is more likely to be shared than a serious one.
⦁ Use Influencers
Partnering with influencers can help your video reach a larger audience. Influencers already have a large following and can help you get more views and shares.
⦁ Optimize for mobile
With more and more people watching videos on their smartphones, it’s important to optimize your video for mobile devices. This means using a horizontal format and keeping text and graphics simple.
⦁ Use hashtags and call to action
Use hashtags and include a call-to-action at the end of your video. This will make it easier for people to find your video and will encourage them to share it with their friends.
So how can you guarantee that your video will go viral?
You can’t.
If there was a formula for creating a viral video, then we’d all be doing it. Unfortunately, viral videos tend to be the exception, rather than the rule.
But does that mean you should give up on video marketing? Absolutely not!
As marketers, we shouldn’t be putting all of our efforts into trying to go viral. Sure, it looks great on paper, it gets loads of shares, comments, likes, publicity…but is it really attracting your audience?
Because that’s where your focus should be.
Your audience may not be in the millions, but when it comes to your business, they are the only people who you need to get on board. That’s not to say that you can’t create a video that covers all of the above points, nor does it mean you can’t create a video that focuses on raising brand awareness:
It’s just Important to remember that the people you need to win over are the people who will actually buy your product or service.
Remember, creating a viral video is not an easy task, but by following these strategies, you can increase your chances of success.
Christmas is a special time of year, when families from all around the world come together to spend quality time with each other.
While there are plenty of ways to keep the family entertained during the festive season, there is nothing quite like snuggling up on the sofa and watching a classic Christmas movie.
From heart–warming family dramas to hilarious comedies and beloved animated films, there are plenty of films to choose from to make your holiday season even more merry and bright.This article will provide a list of the best recommended Christmas family movies to watch this holiday.
Whether you’re looking for something to watch with younger children or something to watch with older family members, there’s a movie on this list that is sure to have something that everyone can enjoy.
Classic Christmas Family Moves To Watch This Holiday
Home Alone (1990)
Home Alone is without a doubt one of the most beloved Christmas movies of all time. The story follows Kevin McAllister, an eight-year-old boy who is accidentally left home alone while his family goes on vacation.
While his parents scramble to get back home, Kevin has to defend his house from two bumbling burglars. This classic comedy is sure to have the whole family in stitches.
Elf (2003)
Elf is a hilarious movie about an orphaned baby who is adopted by Santa’s elves and raised in the North Pole. As he grows up, he discovers that he’s actually a human and sets out on a quest to find his birth father in New York City. With an all-star cast and plenty of heart-warming moments, Elf is sure to be a hit with the whole family.
The Polar Express (2004)
The Polar Express is an animated movie based on the beloved children’s book of the same name. The story follows a young boy who boards a mysterious train headed to the North Pole on Christmas Eve.
Along the way, he meets a variety of characters who help him learn the true meaning of Christmas. With stunning animation and an inspiring soundtrack, The Polar Express is sure to be a hit with the whole family.
Miracle on 34th Street (1947)
This classic film from 1947 follows a department store Santa who claims to be the real Santa Claus. The film follows his court case as he attempts to prove his identity, while reminding viewers of the true spirit of Christmas. This timeless classic is sure to be a hit with the whole family.
A Christmas Story (1983)
A Christmas Story is a hilarious comedy following nine-year-old Ralphie Parker’s quest to get a Red Ryder BB gun for Christmas. This classic film is chock-full of funny moments that the whole family can enjoy.
The Santa Clause (1994)
The Santa Clause follows Scott Calvin, an ordinary businessman who accidentally becomes Santa Claus after donning the red suit. As he takes on the role of Santa, Scott has to learn to embrace the Christmas spirit and come to terms with his newfound responsibilities. This funny family film is sure to be a hit.
How the Grinch Stole Christmas (2000)
How the Grinch Stole Christmas is a beloved adaptation of the classic Dr. Seuss book. Starring Jim Carrey as the Grinch, this movie tells the story of the green-skinned grouch’s attempts to ruin Christmas for the residents of Whoville. With plenty of laughs and a few heart-warming moments, How the Grinch Stole Christmas is sure to be a hit with the whole family.
The Nightmare Before Christmas (1993)
The Nightmare Before Christmas is a stop-motion animated classic from director Tim Burton. The story follows Jack Skellington, the pumpkin king of Halloween Town, who discovers Christmas Town and sets out to make it his own. This dark and whimsical movie is perfect for older children and adults alike.
Love Actually (2003)
Love Actually is an ensemble romantic comedy that follows the lives of a group of people in London as they deal with relationships, love and family during the Christmas season. With plenty of humor and a few heart-warming moments, Love Actually is sure to be a hit with the whole family.
The Muppet Christmas Carol (1992)
The Muppet Christmas Carol is a family-friendly adaptation of Charles Dickens’ classic tale of Scrooge, a mean-spirited old man who learns the true meaning of Christmas. With plenty of laughs and a few touching moments, The Muppet Christmas Carol is the perfect movie for the whole family.
Wrapping Up
These are just a few of the best recommended Christmas family movies to watch this holiday season. Whether you’re looking for a classic comedy or an animated adventure, there’s sure to be something on this list that the whole family can enjoy.
So, grab some popcorn and snuggle up together to enjoy a festive movie night.
Credit: article was written with support from openai.com
The FIFA World Cup is one of the most watched sporting events in the world, with millions of viewers tuning in from all around the globe to watch their favorite teams compete for the ultimate prize.
As such, the event has become a prime target for advertisers, who use the opportunity to reach a massive audience with their message. As a result, there have been some truly iconic World Cup video ads over the years, which have become etched into the collective consciousness of fans and non-fans alike.
From Nike’s “Write the Future” campaign to Adidas’ “All in or Nothing”, World Cup video ads have been a powerful tool for brands to connect with their audiences and create emotional connections between the players and the viewers.
Here are some of the most iconic World Cup video ads of all time.
1. Nike “Write the Future” (2010) Nike’s “Write the Future” campaign for the 2010 World Cup featured some of the biggest stars of the game, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, and Ronaldinho.
The ad follows each of these players as they prepare for the tournament, showing how their individual destinies depend on their performance on the field.
It culminates in a dramatic finale where Ronaldo’s shot is blocked by an opponent and Drogba’s penalty kick is saved, leaving the outcome of the match in the air.
2. Adidas “All in or Nothing” (2014) Adidas took a different approach to their World Cup video ad for the 2014 tournament, with a campaign that focused on the importance of team spirit and dedication.
The ad features some of the biggest stars of the game, including Lionel Messi, Luis Suarez, Arjen Robben, and Mesut Ozil, and shows how they come together to achieve a common goal.
The ad is accompanied by a powerful soundtrack, and culminates in a dramatic finale where the team is victorious against all odds.
3. Coca-Cola “The World’s Cup” (2018) Coca-Cola’s “The World’s Cup” ad for the 2018 tournament was one of the most memorable World Cup video ads of all time. The ad follows a young boy as he travels around the world and gathers players from different countries to form a team for the World Cup.
The ad is set to a soaring soundtrack and features some of the world’s greatest players, including Neymar, Lionel Messi, and Cristiano Ronaldo.
It culminates in a dramatic finale where the team emerges victorious and the boy is embraced by his teammates.
4. Visa “Go Fans” (2018) Visa’s “Go Fans” ad for the 2018 World Cup was all about the fans and their passionate support for their favorite teams.
The ad follows fans from various countries who come together to cheer on their teams, and culminates in a dramatic finale that shows how their passion can create an incredible atmosphere.
The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.
5. Pepsi “Unstoppable” (2018) Pepsi’s “Unstoppable” ad for the 2018 World Cup was all about the power of football and how it can bring people together.
Wrapping up: The ad follows a group of kids from around the world who come together to play a game of football, and culminates in a dramatic finale where they are successful in their quest.
The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.
These are some of the most iconic World Cup video ads of all time, and they will continue to be remembered for years to come.
The power of these ads lies in the way they are able to connect with viewers and create emotional connections between the players and the fans.
Whether it’s Nike’s “Write the Future” campaign or Visa’s “Go Fans” ad, these World Cup video ads will continue to be remembered for their creativity, impact, and resonance.
Credit: article was written with support from openai.com
Building an effective social media growth strategy plan is an essential thing to do in today’s marketing world because the use of social media has become an essential part of modern-day marketing.
It has become an invaluable tool for businesses to engage with their customers, build brand awareness, and drive sales. As such, it’s no surprise that many businesses are investing in social media growth strategies to ensure they remain competitive in their respective markets.
A well-thought-out and properly executed social media growth strategy can help businesses increase their reach, engage more customers, and even improve their bottom line. However, many businesses struggle to develop an effective social media growth strategy that produces real results.
This article will provide an overview of the key elements of a successful social media growth strategy and offer practical tips on how to put it into action.
5 Best Ways to Building An Effective Social Media Growth Strategy
Identify Your Audience
The first step in creating a successful social media growth strategy is to identify your target audience. This means researching their demographics, interests, and habits so you can tailor your content and messaging to appeal to them. You should also look at the platforms they use, as this will help you decide where to focus your attention.
For instance, if your target audience is mainly young adults, you should focus on platforms such as Instagram, Snapchat, and YouTube.
Develop Your Content Strategy
Once you’ve identified your target audience, you need to develop a content strategy that resonates with them. This means creating content that adds value, entertains, educates, and engages your audience. Research your target audience’s interests and create content tailored to their needs.
You should also consider their preferred content formats, such as videos, images, articles, and polls.
Finally, you should create a content schedule and stick to it. This will help you stay consistent and ensure that you post regularly.
Engage With Your Audience
Engaging with your audience is a key component of any successful social media growth strategy. This means responding to comments, answering questions, and engaging in conversations.
You should also consider using social listening tools to keep track of conversations about your brand and industry.
This will help you stay on top of the latest trends and identify opportunities to engage with your audience.
Invest In Paid Advertising
In addition to organic content and engagement, investing in paid advertising is an important part of any social media growth strategy. Paid ads allow you to reach new audiences, increase brand awareness, and generate leads. When creating your ads, make sure you use the right targeting options to ensure they reach the right people.
You should also consider using A/B testing to optimize your ads for maximum performance.
Measure
And Analyze Your Results
To ensure your social media growth strategy is successful, you need to measure and analyze your results. This will help you identify what’s working and what needs improvement. You should track key metrics such as followers, engagement, and website traffic. You should also use analytical tools to measure the performance of your content and ads.
This will help you refine your strategy and optimize your efforts for maximum results.
Conclusion
social media is an essential part of any modern marketing strategy. Developing an effective social media growth strategy can help businesses reach new audiences, build brand awareness, and drive sales. To ensure your strategy is successful, you need to identify your target audience, develop a content strategy, engage with your audience, invest in paid advertising, and measure and analyze your results. By following these steps, you can create an effective social media growth strategy that drives real results for your business.
Credit: article was written with support from openai.com
15 side business ideas you can start in the creative industry, at the moment we all know the Nigeria economy is not smiling on anyone, inflation standing at 20.77% and under employment standing tall at 33% so my dear I think now is the right time of starting a side business because it never hurts to have multiple income streams, especially when you’re building a business. Having a side hustle (or two) can be an excellent way to keep money coming in, easing your anxiety and lessening some of the financial burdens that come from entrepreneurship not to even thing about the hash condition of the economy at the moment.
So, let’s get into it without further delay crap your popcorn relax and learn ways you can make money for yourself from this 15 side business ideas I will be sharing with you.
15 side business ideas you can start in the creative industry
Run Instagram Or Tiktok Ads For Other Businesses
If you’re a world-class marketer, you can make a lot of extra money by marketing for other brands that aren’t so savvy in reaching the Gen-Z audience. Work your network to uncover business owners you know who need this service. You can make $1,000 a month or more without taking up too much of your time.
2. Start A Youtube Channel
There’s a lot of ad money to be made on YouTube. For example, my wife is a Registered Nurse here in Los Angeles. During her days off, she has been sharing her healthcare and personal experiences of pregnancy and parenting an infant on her YouTube channel. It’s a creative outlet for her that helps others broaden their knowledge while also earning some ad revenue.
3. Photography
If photography is more your medium, providing photography services at weddings can be a lucrative business.
The profitability of a running a photo studio business cannot be overstretched. Owning a photo studio automatically makes you a boss of yourself. Employing people to work in your studio makes you a job creator in the society. Photography services are demanded almost hourly by almost everyone.
4. Clothing Designer
You could also design clothing items from scratch and then work to get your line featured in stores or boutiques or even start your own.
5. Personal Stylist
If you don’t necessarily want to design the clothes but you still have a passion for fashion, you can build a business working as a personal stylist to help clients shop and put together outfits.
6. Makeup Artist
Makeup is another area that requires a lot of creativity. You can start a salon type of business or even just travel to work with clients at their location.
7. Sell An Online Course
Teach others how to become a master of your craft with online courses. Once the initial setup is complete, this is an excellent way to earn passive income. There are plenty of platforms out there to try, like Thinkific, Teachable and Kajabi.
8. Get Paid For Your Advice
Consultants are in high demand. Even better, being a consultant is entirely flexible. You can consult for as many or as few hours as you want in a given month. Register as an expert on Clarity and charge $10 a minute or more for your time. People can schedule calls with you to hear your advice and discuss their ideas, and you get paid for talking about your experiences. It’s a win-win situation.
9. Write A Book
You have a unique story. Write it down, then sell it on Amazon. Use Amazon’s self-publishing service to have your book distributed on Kindle or paperback. Be sure to work with an editor before publishing to ensure that your book is polished and professional. Once it’s online, you’ll get paid as people buy it. In addition to earning some extra income, you’ll build your reputation and increase your digital profile. This can be very helpful as you launch your new business.
10. Graphic Design
We live in a digital world, which means digital art is equally important. Starting a graphic design business is a great way to flex your creative muscles while also providing a valuable service to businesses. You can work on branding campaigns by creating logos or social media graphics for businesses, help design products, refresh websites, or sell design templates you create. From super fun and creative projects to B2B focused sales materials, there is no shortage of work for graphic designers to apply their creativity to.
11. Calligraphy
Beautiful penmanship is one thing, but calligraphy is a next-level skill that not many people have bragging rights to. Calligraphy is used in many art forms, as well as products such as wedding invitations and place cards. Both consumers and businesses alike need beautiful calligraphy services, so consider starting a freelance calligraphy business to serve these various needs.
12. Branding Consultant
Every business needs strong branding if they want to send a clear and memorable message to their customers. While many larger businesses have branding experts in house, smaller businesses may need a little help in the branding department. Like many creative business ideas, branding consulting can combine design, photography, and copy skills—so this is the perfect career for someone who likes to work on the complete picture of a creative project. By helping businesses make a name for themselves, you can make a lucrative career in the arts.
13. Art Teacher
If you have any of the creative skills mentioned previously in this list, then you can also consider spreading your knowledge by teaching them to others. Whether that be hosting a still life painting class with 30 pupils or tutoring students one-on-one in the art of calligraphy. You could offer digital art classes or create educational social media content. You may also create courses that other teachers can use in their classes. Find the teaching method that works for you and spread the word about your new business.
14. Tattoo Artist
Did you know that the tattoo industry brings in $3 billion dollars a year? Tattoos continue to gain popularity and people are willing to spend a good chunk of change for a high-quality tattoo. Of course, being a tattoo artist requires some major skills and a very steady hand—it’s an art form through and through. So, if you have the skills and want to create artwork that will stay with a person for their entire lives, this may just be the art business idea for you.
15. Art Director
The title art director can encompass a variety of jobs. Some art directors help create films, others design magazine layouts, some plan massive marketing campaigns, and others oversee the entire branding for a company. These are just a few of many examples of jobs that art directors do, but what most have in common is they plan the overall design for a project, whatever that may look like. If you have a passion for styling, photography, graphic design, and typography, then being an art director may just help you combine all of your creative interests.
Today we will be talking about the highest paid photographers in Nigeria because years ago, photographers in Nigeria use to be a business for school dropouts or misfits, but in today’s world it’s no longer that way because the business of photography has evolved it’s no longer a profession for dropouts or misfits. The industry reeks of artistic expressions that question humanity. Featured in this article are top wedding photographers in Nigeria, the best female photographer in Nigeria, celebrity photographers in Nigeria, photographers in Lagos Nigeria and some of the top photographers in Lagos itself. Nigeria is long overdue for a standard school of photography. The photography business in Nigeria is booming. And if you are interested in the art of photography you can enroll with Kennysoft Film Academy to start your journey.
Here is our list of the highest paid photographers in Nigeria
Kelechi Amadi-Obi
Number one on our list of photographers in Nigeria is Kelechi Amadi-Obi. Here’s why; kelechi dazzles with colours and light. You could learn a few tricks from his Youtube tutorials. His Wiki portfolio is massive but what catches my eyes is the appealing texture in the skin tones of his subjects.
If you have a thing for nighttime pictures, then keep Kelechi’s words close to your heart.
Starting as a lawyer Kelchi has become a renowned force in the creative scene says Vogue and I can’t help but nod to that.
TY Bello
Toyin Sokefun-Bello needs no introduction. If I’m partial, TY is my favourite celebrity cinematographer on this list of Top ten photographers in Nigeria. Her photo style gets me because TY understands that less is more. I like to think the best stories are the ones we’ve lived. If you’re that type of artist who is inspired by a person’s history and personal journey, then you should follow TY because she’d teach you depth in one shot. Her work puts the famed quote in perspective: “Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.” — Aaron Siskind
Obi Somto
Obi Somto is a young photography who has always been art inclined. He was Born August 1, 1988, Obi Somto is a force behind a camera lens. Obi has always had the desire to draw, mould, paint and carve and his career as a photographer kicked off when he discovered his power in photoshop and fireworks. He launched his professional career as a graphic designer and illustrator in 2010. Obi Somto holds a degree in Banking and Finance from Babcock University, Ogun State, Nigeria and has since then made a name for himself in the creative field. He has photographed dignitaries and celebrities including former President of the Federal Republic of Nigeria, Ebele Goodluck Jonathan. Obi Somto has also been commissioned by renowned bodies such as African Council of Optometry and The Sight and Hope Foundation among others.
Adeola Olagunju
Adeola Olagunju is not your regular Nigerian photographer. She has a degree in Fine and Applied Arts (Graphics Design) and has worked as a Graphics Artist in various advertising agencies in Lagos. Adeola Olagunju works majorly with photographs however, her artistic palette consists of a range of media such as video, paintings, and collages. Known to explore themes surrounding her environment, self, and memory with documentary and a conceptual approach, Adeola Olagunju has been resident at Kuona Trust Centre for Visual Art in Nairobi, Kenya and the Lagos Photo Summer School exchange programme in Berlin, Germany. She has participated in Photography Master classes and exhibitions locally and internationally. She was also the recipient of the Lagos Photo Festival Award in 2012 and the Young Art Fund Amsterdam Award in 2013.
Aisha Augie-Kuta
Aisha Augie-Kuta was born April 11th, 1980 in Zaira, Kaduna State, Nigeria. She is a Nigerian photographer and filmmaker based in Abuja and is also the daughter of late Senator Adamu Baba Augie and Justice Amina Adamu Augie (JSC). Her love for photography began at a young age when her father gifted her a camera. Augie-Kuta received a bachelor’s degree in Mass Communication from Ahmadu Bello University Zaria and is studying for an MSc in Media and communication at the Pan African University, Lagos, now Pan Atlantic University. Heavily awarded and recognised, Aisha Augie-Kuta has made contributions toward girl child/youth development and nation building. She has been a frequent facilitator at the annual gathering of photographers, Nigeria Photography Expo & Conference; a panelist and speaker at various events; and has spoken at TEDx events in Nigeria
Ade Adekola
Ade Adekola is a Nigerian born conceptual artist, photographer, and architect. He can be described as a seasoned documenter and keen cultural observer. Ade Adekola is known to make his artwork in series called ‘think pieces’. He actively makes use of technology in his process of creation, both as statement and tool, to achieve specific visuals effects and also to reinforce the social and intellectual narrative of the work. Ade Adekola produces art that is colourful, filled with humour, movement and cultural iconology. The work of this Lagos based genius shines a new light on the art of photography.
Are you one of those looking for the latest and best video editing apps for Android? You’ll find a list of the top applications to edit video on your Android smartphone.
There are an ever-growing number of Android video editors available on the Play Store today. And unless you know exactly what your requirements are, it can become overwhelming to zero in and figure out which is the best video editing app for Android.
So, in this article, we will give you a low down of the top 5 best video editing apps for android – both free and paid, to help you make a more informed choice and kickstart your video editing journey.
Top 6 Best 5 Video Editing Apps For Android
Adobe Premiere Rush
Price: Free / Up to $53.99 per month
Adobe Premiere Rush is another best free video editing app for Android without watermark that enables you to edit any video right from your Android device quickly. It is fast and fun to use.
Adobe calls the free video editing app “designed specifically for online video creators.” What this means is that the app knows the specific video adjustments you will require for social media platforms. Naturally, the video can be shared on multiple social media sites through the app.
Apart from the standard video editing functions, you can apply video effects, change color, create pan and zoom effects, add custom made animated titles and more. The app has built-in camera functionality to capture high-quality videos.
The Android app also features audio tools for sound balancing and auto-ducking. The best part, however, is that you can have multiple video tracks to smoothen your workflow. It is free to download and does not display any ads.
Features:
All-in-one video editor app for Android users.
One can add a thumbnail and schedule posts for TikTok, YouTube, etc.
App Installs: Over 1 million Google Play Store Rating: 4.0
The Filmr app is a super easy-to-use video editing app for Android as well as iOS-based phones. Perfect for both beginners as well as advanced video creators- it has a simple, fast and intuitive interface. You can add transitions, effects, filters and more to transform a basic video to something that is uber cool. If you’re looking for speed, agility and a premium look for your videos, Filmr is the place for you.
Review: Filmr has gained an overall rating of 4.4/5 based on reviews from 8,126 users and has 1 million and growing downloads on Playstore.
Price: It has a free version that allows you to create videos with an InVideo watermark. The paid plans start from $15/month
Key Features:
– No limit on the number of images/videos you can import – Smooth and unique transitions between videos – Multiple fonts to make your text stand out – Switch video format with ease: horizontal (16:9 and 4:5), vertical (4:3), stories (9:16), and square (1:1) – 20 million+ royalty free music library – Exclusive filters and effects to transform videos
Pros:
– The best thing about Filmr is that it has zero ads! – It has a vertical editing timeline which makes video editing super convenient, unlike other apps – Can reorder videos, photos and audio clips with a simple drag-and-drop – Lets you search for any song with a simple search or add music from your existing files – Reverse, Rotate and Flip videos with one tap – Get rid of the watermark easily by just watching an ad or going PRO – Save to gallery or export directly to any social media app – Set the duration of the transitions down to specific seconds – Directly shoot videos via the app and edit – Customise the duration of text on video on the text bar
Cons:
– There is no undo option in its Android version – Limited number of filters – Cannot record a voice-over directly on the app – Cannot choose the video resolution before saving – It does not support multiple languages
FilmoraGo is a remarkable Android video editor app that is liked by many users. All the primary functions like trimming, cutting, adding themes, music, etc. can be easily performed. You can also make 1:1 square videos for Instagram, 16:9 videos for Youtube, create reverse videos, add transitions, slow motion, text, etc. to beautify your video.
FilmoraGo has some in-app purchases, but most of its fantastic features are available for free. You can either save the videos directly in your gallery or share them straight to social media. Videos edited in the free version have a watermark at the end of the video.
Features:
Clips can be previewed in real-time.
Photos and videos can be imported from social media websites like Facebook, Instagram, etc.
Extensive collection of templates and effects.
A set of professional editing tools.
App Installs: Over 50 million Google Play Store Rating: 4.6
Pros:
Offers a variety of features
Easy-to-use interface
Access to high-quality templates and presets in the Pro version
Cons:
No tutorials on how to use the presets and templates
Price: Free / $2.99 per month / $9.99 per year / $29.99 lifetime
If you are a video editor for Android that leaves no watermark, then InShot is one of the best ones out there. It features an intuitive interface and the ads do not interfere with your work. However, you will need to watch an ad if you want to remove the watermark on your video.
It has all the standard features that you would expect from a video editing app such as trim, crop, split, option to apply video effects, etc. Other than that, there is an option to freeze a select part of the video.
You can get 4K exports and even choose from different frame rates.If you are a TikToker or are looking to upload videos on Instagram, then InShot is a great video editing app for you.
Features:
4K uploads and multiple frame rate options
In-house music effects
Platform-based aspect ratio options
App Installs: Over 100 million Google Play Store Rating: 4.8
Combined with a well-designed interface along with powerful features, KineMaster is one of the best video editing apps available on Android. It enables the drag-n-drop technique to import different media files easily. KineMaster offers remarkable levels of control over the editing process to create professional videos quickly. You can add different types of transitions in between video fragments, or insert blocks of text or subtitles.
However, the removal of the watermark and full access to premium assets can only be accessed if you purchase the professional edition of the app. Besides this, most of the functions come in the free version.
Features:
Multiple layers of videos, images, text, effects, overlays, stickers, and handwriting can be combined.
Instant preview feature to view the editing
Precise volume control from moment to moment within a clip
App Installs: Over 100 million Google Play Store Rating: 4.4
Funimate is the next entry on the list of the best Android video editor apps. It can instantly transform everyday moments into creative videos and enables automatic sharing options on different social sites. It has over a hundred advanced video effects that are designed to be a perfect match for editing short videos. You can even make short video loops which can be entertaining.
Funimate requires signing in before using the app. You can also get followers and follow other accounts in it. It is one of the best free video editing apps, but the displayed ads can be annoying.
Features:
More than 100 advanced video effects for making cool videos
DIY effects from pre-existing photos stored on your smartphone
Feature to make collab videos with friends
A dedicated Funimate video community
App Installs: Over 10 million Google Play Store Rating: 4.4
While there are many apps to choose from, we recommend using FilmoraGo, Adobe Premiere Rush, or InShot for the best experience. While these apps are partly paid, they offer the best value for your money with their set of features, so we included them in this list of the best Android video editor apps.
