Benefits Of Understanding Consumer Buying Behavior And How They Can Help You Create Better Marketing Videos

Benefits Of Understanding Consumer Buying Behavior And How They Can Help You Create Better Marketing Videos

Understanding consumer buying behavior can be extremely beneficial for creating effective marketing videos and there are several key benefits to understanding how consumers make purchasing decisions.

Before we begin let’s really understand what really is consumer buying behavior, according to Clootrack knowledge Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products.

“Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard,

The study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market. Marketers can understand the likes and dislikes of consumers and design base their marketing efforts based on the findings.

Consumer buying behavior studies various situations such as what do consumers buy, why do they buy, when do they buy, how often do consumers buy, for what reason do they buy, and much more.

For example, consumer buying behavior is studied by consumer researchers and their aim is to know why women buy moisturizers (to reduce skin problems), the most preferred brand (Olay, L’Oréal), how often do they apply it (twice a day, thrice a day), where do the women prefer to buy it (supermarkets, online) and how many times do they buy it (weekly, monthly).

Another example of this is the experience of our client – KBONET. They saw a whopping 150% increment in their sales after optimizing their best ceiling speakers article.

It’s insightful to listen to some of the first cut opinions on Vocalley from consumers on how they think about various brands and their expectations when it comes to electronic products and gadgets

Long-term sales stability is not just about having a great product. It’s about meeting consumers’ needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing – consumer behavior. It’s a marketer’s gold. And as we’ve seen time and time again, those who use it best, and align their marketing decisions to what the data tells them, are those who win.

Factors Influencing Consumer Behavior

There are several factors that influence consumer behavior, but four of the most important are cultural, social, personal, and psychological factors. Let’s take a closer look at each.

Cultural Factors – Culture consists of the practices of a particular nation, people, or group. It might be determined by nationality, religion, location, or associations. What does this look like? An example of a consumer making decisions based on their culture could be a Midwesterner who buys ranch for their pizza—or their french fries, onion rings, or chicken fingers.

Social Factors – These are the parts of a person’s environment or background that affect their purchasing behaviors. These factors include family and friends as well as other social groups whose acceptance the consumer desires. When purchasing an item, a consumer might choose a brand or a company based on what their parents bought for the family growing up.

Personal Factors – These include someone’s age, occupation, finances, marital status, lifestyle, and values. A good consumer behavior example would be a parent in their 20s choosing to purchase an SUV instead of a minivan. Why? Because personal perception might indicate that a minivan is a vehicle for a middle-aged family.

Psychological Factors – The way someone sees a product or service, as well as their personal beliefs and motivations, affect the way they purchase. For example, a consumer who enjoys working out will probably spend more money on fitness classes or dumbbells for home than someone who dislikes working out.

Why Is Consumer Behavior Important to Business?

According to a Salesforce report, 66% of consumers expect companies to understand their needs and expectations. This means that if you don’t understand what a consumer wants before they can tell you, they’re probably taking their business elsewhere.

Successful organizations build their marketing strategies with consumer behavior insights as the foundation. They’re not generating products and marketing plans based on their ideas alone; they are bringing external information into the fold to find out what customers want and how they want it, then interacting with them accordingly. This is the essence of creating a positive customer experience (CX), and CX means everything to fostering a loyal customer-base. Consider this stat from Qualtrics:

What Is the Role of Consumer Behavior in Marketing?

The organizations that not only solve, but best communicate that they solve, real consumer problems are the ones that win in the market today. Therefore, consumer behavior insights can be used to inform almost all areas of your marketing strategy. This may include what content you should be creating within your blogs and other content mediums, the types of stories you tell in your video and display advertisements, or even how you adjust your product lines to deliver what the consumer wants.

As an example, let’s consider the content your marketing teams could create in the coming months. If you’re a brand that specializes in products for men (like cufflinks, watches, or ties, for example), you might have a plan to create a bunch of blogs about gifting for men around certain holidays. Easy, right? Well, it certainly can be with the right information.

When analyzing consumer search behavior, you might find that there are a lot of searches around anniversary gifts for husbands. But what exact keywords are consumers typing into google? Will “gifts for men on anniversary” receive more hits than “ideas for husband anniversary gifts?” This subtle tweak in the way you use titles and keywords in your content could mean the difference between getting almost 10,000 site visitors or just above 1,000 from this content.

Importance of Consumer Behavior

Understanding consumer behavior is essential for a company to find success for its current products as well as new product launches. Every consumer has a different thought process and attitude towards buying a particular product. If a company fails to understand the reaction of a consumer towards a product, there are high chances of product failure.

Due to the changing fashion, technology, trends, living style, disposable income, and similar other factors, consumer behavior also changes. A marketer has to understand the factors that are changing so that the marketing efforts can be aligned accordingly.

What is the importance of consumer buying behavior? This article outlines several of them.

1. Consumer Differentiation:

In marketing, consumer differentiation is a way to distinguish a consumer from several other consumers. This helps to make a target group of consumers with the same or similar behavior.

Though you have a targeted customer demographic in your business, you can still have variations between individual customers. Each group of consumers are different and their needs and wants differ from other groups. When a marketer is knowledgeable about the differentiation of each group of consumers, he can design separate marketing programs.

Consumer differentiation will help to tailor your strategies to the needs of varying customer groups. When consumer differentiation is done, you can expand the width and breadth of your services. You will be able to effectively serve a wider group of people.

2. Retention of Consumers:

“Consumer behavior is of most importance to marketers in business studies as the main aim is to create and retain customers,” says Professor Theodore Levitt (Kumar, 2004).

Consumer behavior is not just important to attract new customers, but it is very important to retain existing customers as well. When a customer is happy about a particular product, he/she will repeat the purchase. Therefore, marketing the product should be done in such a way that it will convince customers to buy the product again and again.

Thus, it is very evident that creating customers and retaining them is very important. This can be done only by understanding and paying attention towards the consumer’s buying behavior.

3. Design Relevant Marketing Program:

Understanding consumer behavior allows you to create effective marketing campaigns. Each campaign can speak specifically to a separate group of consumers based on their behavior.

For example, while targeting the kid’s market, you may have to look out for venues such as TV ads, school programs, and blogs targeting young mothers. You will need to take different messaging approaches for different consumer groups.

A study of consumer behavior enables marketers to understand what motivates consumers to make purchases. Furthermore, the same motive can be utilized in advertising media to stir the desire to make a purchase. Moreover, marketers should take decisions regarding the brand logo, coupons, packing, and gifts on the basis of consumer behavior.

4. Predicting Market Trend:

Consumer behavior analysis will be the first to indicate a shift in market trends. For example, the recent trend of consumers is toward environment-friendliness and healthy food. This changing market trend was observed by many brands including McDonalds. Based on consumer behavior, McDonald’s brought healthy food options.

By conducting a consumer behavior study, a company saves a lot of resources that might otherwise be allocated to produce a product that will not be sold in the market. For example, in summer a brand will not waste its resources producing a product that will not sell in summer. Based on consumer behavior the company decides on a production strategy which will save on warehouse costs and marketing costs.

5. Competition:

One of the most important reasons to study consumer behavior is to find out answers to some of the questions:

Is the customer buying from your competitor?

Why is a consumer buying from your competitor?

What features attract a consumer to your competitor’s products?

What gaps are your consumers identifying in your products when compared to your competitors?

Studying consumer behavior facilitates understanding and facing competition. Based on consumers’ expectations, your brand can offer competitive advantages.

6. Innovate New Products:

We all know some of the big names such as New Coke, Crystal Pepsi, Colgate Kitchen Entrées, Earring Magic Ken Doll, and Wheaties Dunk-a-Balls Cereal. Can you see the similarities in these products? Yes, they all failed!!

The sad truth is that most new products and new ideas end up in failure. There is an estimate of new product failures – they range from 33% to 90% based on the kind of industry.

Companies consistently strive hard to improve the success rate of their new products or new ideas. One of the most important ways is to conduct a sound and thoughtful consumer behavior study.

With the help of consumer behavior analysis, Nike realized that most of its target audience is not professional athletes, but many of them were striving to be more like them. So at the 2012 Olympics in London, Nike introduced a campaign to encourage athletics called ‘Find Your Greatness’. It aimed to promote the aspirations of being an athlete, not just with high-performing athletes but wanted to include all people regardless of their physical capability. The campaign was well planned and was data-driven, of course, carefully analyzed before taking any action. This message inspired many consumers and had enormous appeal to target consumers.

7. Stay Relevant in the Market

When the world is changing as rapidly as it is happening today, the biggest challenge we all face is staying relevant to our target market. And do you know what is the main reason behind the rapid changes? It is the ever-changing behavior of our customers.

Today’s consumers have greater choices and opportunities, which means they can easily switch to a company that offers better products and services.

“The pre-eminent skill required to shift ahead in the twenty-first century is the ability to see and seize.” -Adamson and Steckel, authors of Shift Ahead.

Losing relevance will only cost the company its market share. Haven’t we seen Sony Walkman failing to stay relevant in the digital music era, and the taxi industry doom with no preparedness to battle the UBER uprise!!

8. Improve Customer Service

Consumers require different levels of customer service, and understanding the differences within your customer base will help you provide the most appropriate service for individual needs.

For example, if you own an electronics store, high school or college students who buy a new laptop are more likely to understand the features they’re looking for than a person buying his first computer. With the first demographic, your service goal will be to provide information about the latest trends in technology, while with the second demographic, you’ll need to spend more time educating the customer, finding out what his specific needs are, and even teaching him how to use the features of his new electronic device.

Benefits Of Understanding Consumer Buying Behavior in Creating Better Marketing Videos

Target the right audience: By understanding consumer buying behavior, you can identify the characteristics and needs of your target market and create marketing videos that are tailored to them. This can increase the effectiveness of your marketing efforts and help you reach the right people.

Create more effective messaging: Understanding consumer buying behavior can also help you create messaging that resonates with your target audience. You can identify the key pain points and concerns of your target market and create messaging that addresses those issues in a way that is likely to be well-received.

Optimize video content: Understanding consumer buying behavior can also help you optimize the content of your marketing videos. You can identify what types of content are most likely to resonate with your target audience, such as video testimonials or product demonstrations, and use that information to create more effective videos.

Improve conversion rates: Understanding consumer buying behavior can also help you improve the conversion rates of your marketing videos. By identifying what motivates consumers to make a purchase, you can create videos that effectively communicate the value of your product or service and encourage viewers to take action.

Track and measure success: Understanding consumer buying behavior can also help you track and measure the success of your marketing videos. By identifying key metrics such as view counts, engagement, and conversion rates, you can identify which videos are performing well and make data-driven decisions about how to improve your marketing efforts.

In conclusion, understanding consumer buying behavior can help you create marketing videos that are more effective, resonate with your target audience, and track the success of your efforts. It also helps optimize the content and improve the conversion rates.

Best 8 Strategies On How To Create Social Media Videos That Goes Viral

How do i create social media videos that goes viral is something a whole lot of people have been asking and today we’re going to gift you 8 different strategies on how to create social media videos that goes viral.

Creating a viral social media video is not an exact science, but there are a few key strategies that can increase your chances of success.
Also know that there’s no one formula to attracting viral success. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Video virality is short-lived, and so is the benefit that comes from it.
That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral.
In this guide, we will give you expert tips on video and social media so you can learn the theory behind, how to make a viral video and what to do when it happens. Let’s dive in.

What makes a video go viral?
They aren’t promotional
First things first, if you want to create a viral video then you need to leave your ego at the door. And by ego, we mean your product or service.
Viral videos don’t talk features, benefits, or pricing; they tell a story. If you’re trying to create a video that’s going to go viral then the focus should be on raising brand awareness, rather than trying to jump right to the sale.

Strategies On How To Create Social Media Videos That Goes Viral

⦁ Define your goals
Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.
Are you looking for brand awareness? Hoping to grow your online following? Or do you want to generate conversions?
Each purpose will require your team to create different videos for audience members at different stages of the funnel. Know your goals before you begin production.

⦁ Know your audience
Understand who you are trying to reach and what type of content they are likely to engage with. This will help you create a video that is tailored to their interests and will be more likely to be shared.

⦁ Keep it short and sweet
Attention spans are short, especially on social media. Keep your videos under one minute to increase the chances that people will watch it all the way through.

⦁ Try to be relatable

Viral videos heavily rely on sharing. Your viewers will share your video with their friends and family if they connect with it.

Being relatable boils down to being your raw and honest self. In the end, we’re all human and have never had a unique experience. Use that to your advantage and connect with your audience.

Do you have a specific pet peeve? Are you feeling particularly isolated and want to reflect on your feelings? Just talk to your camera like it’s your friend. People are bound to relate, find it funny, or empathize with you.

In the end, all we’re looking for is human connection.

⦁ Be consistent

The chances of making a viral video on your first try are pretty slim.
Don’t be discouraged, it’s a perfect opportunity to find your niche and grow your audience.
Try posting on a consistent schedule multiple times a week. You’re bound to get more views if you post more frequently and consistently. And who knows, maybe the next one you post will go viral!
Use humor: Humor is one of the most effective ways to make a video go viral. People love to laugh, and a funny video is more likely to be shared than a serious one.

⦁ Use Influencers
Partnering with influencers can help your video reach a larger audience. Influencers already have a large following and can help you get more views and shares.

⦁ Optimize for mobile
With more and more people watching videos on their smartphones, it’s important to optimize your video for mobile devices. This means using a horizontal format and keeping text and graphics simple.

⦁ Use hashtags and call to action
Use hashtags and include a call-to-action at the end of your video. This will make it easier for people to find your video and will encourage them to share it with their friends.

So how can you guarantee that your video will go viral?
You can’t.
If there was a formula for creating a viral video, then we’d all be doing it. Unfortunately, viral videos tend to be the exception, rather than the rule.

But does that mean you should give up on video marketing? Absolutely not!
As marketers, we shouldn’t be putting all of our efforts into trying to go viral. Sure, it looks great on paper, it gets loads of shares, comments, likes, publicity…but is it really attracting your audience?
Because that’s where your focus should be.

Your audience may not be in the millions, but when it comes to your business, they are the only people who you need to get on board. That’s not to say that you can’t create a video that covers all of the above points, nor does it mean you can’t create a video that focuses on raising brand awareness:
It’s just Important to remember that the people you need to win over are the people who will actually buy your product or service.

Remember, creating a viral video is not an easy task, but by following these strategies, you can increase your chances of success.

Best 10 Recommended Classic Christmas Family Movies To Watch This Holiday

Christmas is a special time of year, when families from all around the world come together to spend quality time with each other.

While there are plenty of ways to keep the family entertained during the festive season, there is nothing quite like snuggling up on the sofa and watching a classic Christmas movie.

From heart–warming family dramas to hilarious comedies and beloved animated films, there are plenty of films to choose from to make your holiday season even more merry and bright. This article will provide a list of the best recommended Christmas family movies to watch this holiday.

Whether you’re looking for something to watch with younger children or something to watch with older family members, there’s a movie on this list that is sure to have something that everyone can enjoy.

Classic Christmas Family Moves To Watch This Holiday

Home Alone (1990)

Home Alone is without a doubt one of the most beloved Christmas movies of all time. The story follows Kevin McAllister, an eight-year-old boy who is accidentally left home alone while his family goes on vacation.

While his parents scramble to get back home, Kevin has to defend his house from two bumbling burglars. This classic comedy is sure to have the whole family in stitches.

Elf (2003)

Elf is a hilarious movie about an orphaned baby who is adopted by Santa’s elves and raised in the North Pole. As he grows up, he discovers that he’s actually a human and sets out on a quest to find his birth father in New York City. With an all-star cast and plenty of heart-warming moments, Elf is sure to be a hit with the whole family.

The Polar Express (2004)

The Polar Express is an animated movie based on the beloved children’s book of the same name. The story follows a young boy who boards a mysterious train headed to the North Pole on Christmas Eve.

Along the way, he meets a variety of characters who help him learn the true meaning of Christmas. With stunning animation and an inspiring soundtrack, The Polar Express is sure to be a hit with the whole family.

Miracle on 34th Street (1947)

This classic film from 1947 follows a department store Santa who claims to be the real Santa Claus. The film follows his court case as he attempts to prove his identity, while reminding viewers of the true spirit of Christmas. This timeless classic is sure to be a hit with the whole family.

A Christmas Story (1983)

A Christmas Story is a hilarious comedy following nine-year-old Ralphie Parker’s quest to get a Red Ryder BB gun for Christmas. This classic film is chock-full of funny moments that the whole family can enjoy.

The Santa Clause (1994)

The Santa Clause follows Scott Calvin, an ordinary businessman who accidentally becomes Santa Claus after donning the red suit. As he takes on the role of Santa, Scott has to learn to embrace the Christmas spirit and come to terms with his newfound responsibilities. This funny family film is sure to be a hit.

How the Grinch Stole Christmas (2000)

How the Grinch Stole Christmas is a beloved adaptation of the classic Dr. Seuss book. Starring Jim Carrey as the Grinch, this movie tells the story of the green-skinned grouch’s attempts to ruin Christmas for the residents of Whoville. With plenty of laughs and a few heart-warming moments, How the Grinch Stole Christmas is sure to be a hit with the whole family.

The Nightmare Before Christmas (1993)

The Nightmare Before Christmas is a stop-motion animated classic from director Tim Burton. The story follows Jack Skellington, the pumpkin king of Halloween Town, who discovers Christmas Town and sets out to make it his own. This dark and whimsical movie is perfect for older children and adults alike.

Love Actually (2003)

Love Actually is an ensemble romantic comedy that follows the lives of a group of people in London as they deal with relationships, love and family during the Christmas season. With plenty of humor and a few heart-warming moments, Love Actually is sure to be a hit with the whole family.

The Muppet Christmas Carol (1992)

The Muppet Christmas Carol is a family-friendly adaptation of Charles Dickens’ classic tale of Scrooge, a mean-spirited old man who learns the true meaning of Christmas. With plenty of laughs and a few touching moments, The Muppet Christmas Carol is the perfect movie for the whole family.

Wrapping Up

These are just a few of the best recommended Christmas family movies to watch this holiday season. Whether you’re looking for a classic comedy or an animated adventure, there’s sure to be something on this list that the whole family can enjoy.

So, grab some popcorn and snuggle up together to enjoy a festive movie night.

Credit: article was written with support from openai.com

5 Most Iconic World Cup Video Ads

The FIFA World Cup is one of the most watched sporting events in the world, with millions of viewers tuning in from all around the globe to watch their favorite teams compete for the ultimate prize.

As such, the event has become a prime target for advertisers, who use the opportunity to reach a massive audience with their message. As a result, there have been some truly iconic World Cup video ads over the years, which have become etched into the collective consciousness of fans and non-fans alike.

From Nike’s “Write the Future” campaign to Adidas’ “All in or Nothing”, World Cup video ads have been a powerful tool for brands to connect with their audiences and create emotional connections between the players and the viewers.

Here are some of the most iconic World Cup video ads of all time.

1. Nike “Write the Future” (2010) Nike’s “Write the Future” campaign for the 2010 World Cup featured some of the biggest stars of the game, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, and Ronaldinho.

The ad follows each of these players as they prepare for the tournament, showing how their individual destinies depend on their performance on the field.

It culminates in a dramatic finale where Ronaldo’s shot is blocked by an opponent and Drogba’s penalty kick is saved, leaving the outcome of the match in the air.

2. Adidas “All in or Nothing” (2014) Adidas took a different approach to their World Cup video ad for the 2014 tournament, with a campaign that focused on the importance of team spirit and dedication.

The ad features some of the biggest stars of the game, including Lionel Messi, Luis Suarez, Arjen Robben, and Mesut Ozil, and shows how they come together to achieve a common goal.

The ad is accompanied by a powerful soundtrack, and culminates in a dramatic finale where the team is victorious against all odds.

3. Coca-Cola “The World’s Cup” (2018) Coca-Cola’s “The World’s Cup” ad for the 2018 tournament was one of the most memorable World Cup video ads of all time. The ad follows a young boy as he travels around the world and gathers players from different countries to form a team for the World Cup.

The ad is set to a soaring soundtrack and features some of the world’s greatest players, including Neymar, Lionel Messi, and Cristiano Ronaldo.

It culminates in a dramatic finale where the team emerges victorious and the boy is embraced by his teammates.

4. Visa “Go Fans” (2018) Visa’s “Go Fans” ad for the 2018 World Cup was all about the fans and their passionate support for their favorite teams.

The ad follows fans from various countries who come together to cheer on their teams, and culminates in a dramatic finale that shows how their passion can create an incredible atmosphere.

The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.

5. Pepsi “Unstoppable” (2018) Pepsi’s “Unstoppable” ad for the 2018 World Cup was all about the power of football and how it can bring people together.

Wrapping up: The ad follows a group of kids from around the world who come together to play a game of football, and culminates in a dramatic finale where they are successful in their quest.

The ad is set to a powerful soundtrack and features some of the biggest stars of the tournament, including Neymar, Cristiano Ronaldo, and Lionel Messi.

These are some of the most iconic World Cup video ads of all time, and they will continue to be remembered for years to come.

The power of these ads lies in the way they are able to connect with viewers and create emotional connections between the players and the fans.

Whether it’s Nike’s “Write the Future” campaign or Visa’s “Go Fans” ad, these World Cup video ads will continue to be remembered for their creativity, impact, and resonance.

Credit: article was written with support from openai.com

5 Best Ways to Building An Effective Social Media Growth Strategy

Building an effective social media growth strategy plan is an essential thing to do in today’s marketing world because the use of social media has become an essential part of modern-day marketing.

It has become an invaluable tool for businesses to engage with their customers, build brand awareness, and drive sales. As such, it’s no surprise that many businesses are investing in social media growth strategies to ensure they remain competitive in their respective markets.

A well-thought-out and properly executed social media growth strategy can help businesses increase their reach, engage more customers, and even improve their bottom line. However, many businesses struggle to develop an effective social media growth strategy that produces real results.

This article will provide an overview of the key elements of a successful social media growth strategy and offer practical tips on how to put it into action.

5 Best Ways to Building An Effective Social Media Growth Strategy

Identify Your Audience

The first step in creating a successful social media growth strategy is to identify your target audience. This means researching their demographics, interests, and habits so you can tailor your content and messaging to appeal to them. You should also look at the platforms they use, as this will help you decide where to focus your attention.

For instance, if your target audience is mainly young adults, you should focus on platforms such as Instagram, Snapchat, and YouTube.

Develop Your Content Strategy

Once you’ve identified your target audience, you need to develop a content strategy that resonates with them. This means creating content that adds value, entertains, educates, and engages your audience. Research your target audience’s interests and create content tailored to their needs.

You should also consider their preferred content formats, such as videos, images, articles, and polls.

Finally, you should create a content schedule and stick to it. This will help you stay consistent and ensure that you post regularly.

Engage With Your Audience

Engaging with your audience is a key component of any successful social media growth strategy. This means responding to comments, answering questions, and engaging in conversations.

You should also consider using social listening tools to keep track of conversations about your brand and industry.

This will help you stay on top of the latest trends and identify opportunities to engage with your audience.

Invest In Paid Advertising

In addition to organic content and engagement, investing in paid advertising is an important part of any social media growth strategy. Paid ads allow you to reach new audiences, increase brand awareness, and generate leads. When creating your ads, make sure you use the right targeting options to ensure they reach the right people.

You should also consider using A/B testing to optimize your ads for maximum performance.

Measure

And Analyze Your Results

To ensure your social media growth strategy is successful, you need to measure and analyze your results. This will help you identify what’s working and what needs improvement. You should track key metrics such as followers, engagement, and website traffic. You should also use analytical tools to measure the performance of your content and ads.

This will help you refine your strategy and optimize your efforts for maximum results.

Conclusion

social media is an essential part of any modern marketing strategy. Developing an effective social media growth strategy can help businesses reach new audiences, build brand awareness, and drive sales. To ensure your strategy is successful, you need to identify your target audience, develop a content strategy, engage with your audience, invest in paid advertising, and measure and analyze your results. By following these steps, you can create an effective social media growth strategy that drives real results for your business.

Credit: article was written with support from openai.com

15 Side Business Ideas You Can Start In The Creative Industry

15 side business ideas you can start in the creative industry, at the moment we all know the Nigeria economy is not smiling on anyone, inflation standing at 20.77% and under employment standing tall at 33% so my dear I think now is the right time of starting a side business because it never hurts to have multiple income streams, especially when you’re building a business. Having a side hustle (or two) can be an excellent way to keep money coming in, easing your anxiety and lessening some of the financial burdens that come from entrepreneurship not to even thing about the hash condition of the economy at the moment.

So, let’s get into it without further delay crap your popcorn relax and learn ways you can make money for yourself from this 15 side business ideas I will be sharing with you.

15 side business ideas you can start in the creative industry

Run Instagram Or Tiktok Ads For Other Businesses

If you’re a world-class marketer, you can make a lot of extra money by marketing for other brands that aren’t so savvy in reaching the Gen-Z audience. Work your network to uncover business owners you know who need this service. You can make $1,000 a month or more without taking up too much of your time.

2. Start A Youtube Channel

There’s a lot of ad money to be made on YouTube. For example, my wife is a Registered Nurse here in Los Angeles. During her days off, she has been sharing her healthcare and personal experiences of pregnancy and parenting an infant on her YouTube channel. It’s a creative outlet for her that helps others broaden their knowledge while also earning some ad revenue.

3. Photography

If photography is more your medium, providing photography services at weddings can be a lucrative business.

The profitability of a running a photo studio business cannot be overstretched. Owning a photo studio automatically makes you a boss of yourself. Employing people to work in your studio makes you a job creator in the society. Photography services are demanded almost hourly by almost everyone.

4. Clothing Designer

You could also design clothing items from scratch and then work to get your line featured in stores or boutiques or even start your own.

5. Personal Stylist

If you don’t necessarily want to design the clothes but you still have a passion for fashion, you can build a business working as a personal stylist to help clients shop and put together outfits.

6. Makeup Artist

Makeup is another area that requires a lot of creativity. You can start a salon type of business or even just travel to work with clients at their location.

7. Sell An Online Course

Teach others how to become a master of your craft with online courses. Once the initial setup is complete, this is an excellent way to earn passive income. There are plenty of platforms out there to try, like Thinkific, Teachable and Kajabi.

8. Get Paid For Your Advice

Consultants are in high demand. Even better, being a consultant is entirely flexible. You can consult for as many or as few hours as you want in a given month. Register as an expert on Clarity and charge $10 a minute or more for your time. People can schedule calls with you to hear your advice and discuss their ideas, and you get paid for talking about your experiences. It’s a win-win situation.

9. Write A Book

You have a unique story. Write it down, then sell it on Amazon. Use Amazon’s self-publishing service to have your book distributed on Kindle or paperback. Be sure to work with an editor before publishing to ensure that your book is polished and professional. Once it’s online, you’ll get paid as people buy it. In addition to earning some extra income, you’ll build your reputation and increase your digital profile. This can be very helpful as you launch your new business.

10. Graphic Design

We live in a digital world, which means digital art is equally important. Starting a graphic design business is a great way to flex your creative muscles while also providing a valuable service to businesses. You can work on branding campaigns by creating logos or social media graphics for businesses, help design products, refresh websites, or sell design templates you create. From super fun and creative projects to B2B focused sales materials, there is no shortage of work for graphic designers to apply their creativity to.

11. Calligraphy

Beautiful penmanship is one thing, but calligraphy is a next-level skill that not many people have bragging rights to. Calligraphy is used in many art forms, as well as products such as wedding invitations and place cards. Both consumers and businesses alike need beautiful calligraphy services, so consider starting a freelance calligraphy business to serve these various needs.

12. Branding Consultant

Every business needs strong branding if they want to send a clear and memorable message to their customers. While many larger businesses have branding experts in house, smaller businesses may need a little help in the branding department. Like many creative business ideas, branding consulting can combine design, photography, and copy skills—so this is the perfect career for someone who likes to work on the complete picture of a creative project. By helping businesses make a name for themselves, you can make a lucrative career in the arts.

13. Art Teacher

If you have any of the creative skills mentioned previously in this list, then you can also consider spreading your knowledge by teaching them to others. Whether that be hosting a still life painting class with 30 pupils or tutoring students one-on-one in the art of calligraphy. You could offer digital art classes or create educational social media content. You may also create courses that other teachers can use in their classes. Find the teaching method that works for you and spread the word about your new business.

14. Tattoo Artist

Did you know that the tattoo industry brings in $3 billion dollars a year? Tattoos continue to gain popularity and people are willing to spend a good chunk of change for a high-quality tattoo. Of course, being a tattoo artist requires some major skills and a very steady hand—it’s an art form through and through. So, if you have the skills and want to create artwork that will stay with a person for their entire lives, this may just be the art business idea for you.

15. Art Director

The title art director can encompass a variety of jobs. Some art directors help create films, others design magazine layouts, some plan massive marketing campaigns, and others oversee the entire branding for a company. These are just a few of many examples of jobs that art directors do, but what most have in common is they plan the overall design for a project, whatever that may look like. If you have a passion for styling, photography, graphic design, and typography, then being an art director may just help you combine all of your creative interests.

Top 6 Highest Paid Photographers In Nigeria

Today we will be talking about the highest paid photographers in Nigeria because years ago, photographers in Nigeria use to be a business for school dropouts or misfits, but in today’s world it’s no longer that way because the business of photography has evolved it’s no longer a profession for dropouts or misfits. The industry reeks of artistic expressions that question humanity. Featured in this article are top wedding photographers in Nigeria, the best female photographer in Nigeria, celebrity photographers in Nigeria, photographers in Lagos Nigeria and some of the top photographers in Lagos itself. Nigeria is long overdue for a standard school of photography. The photography business in Nigeria is booming. And if you are interested in the art of photography you can enroll with Kennysoft Film Academy to start your journey.

Here is our list of the highest paid photographers in Nigeria

Kelechi Amadi-Obi

Number one on our list of photographers in Nigeria is Kelechi Amadi-Obi. Here’s why; kelechi dazzles with colours and light. You could learn a few tricks from his Youtube tutorials. His Wiki portfolio is massive but what catches my eyes is the appealing texture in the skin tones of his subjects.

If you have a thing for nighttime pictures, then keep Kelechi’s words close to your heart.

Starting as a lawyer Kelchi has become a renowned force in the creative scene says Vogue and I can’t help but nod to that.

TY Bello

Toyin Sokefun-Bello needs no introduction. If I’m partial, TY is my favourite celebrity cinematographer on this list of Top ten photographers in Nigeria. Her photo style gets me because TY understands that less is more. I like to think the best stories are the ones we’ve lived. If you’re that type of artist who is inspired by a person’s history and personal journey, then you should follow TY because she’d teach you depth in one shot. Her work puts the famed quote in perspective: “Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.” — Aaron Siskind

Obi Somto

Obi Somto is a young photography who has always been art inclined. He was Born August 1, 1988, Obi Somto is a force behind a camera lens. Obi has always had the desire to draw, mould, paint and carve and his career as a photographer kicked off when he discovered his power in photoshop and fireworks. He launched his professional career as a graphic designer and illustrator in 2010. Obi Somto holds a degree in Banking and Finance from Babcock University, Ogun State, Nigeria and has since then made a name for himself in the creative field. He has photographed dignitaries and celebrities including former President of the Federal Republic of Nigeria, Ebele Goodluck Jonathan. Obi Somto has also been commissioned by renowned bodies such as African Council of Optometry and The Sight and Hope Foundation among others.

Adeola Olagunju

Adeola Olagunju is not your regular Nigerian photographer. She has a degree in Fine and Applied Arts (Graphics Design) and has worked as a Graphics Artist in various advertising agencies in Lagos. Adeola Olagunju works majorly with photographs however, her artistic palette consists of a range of media such as video, paintings, and collages. Known to explore themes surrounding her environment, self, and memory with documentary and a conceptual approach, Adeola Olagunju has been resident at Kuona Trust Centre for Visual Art in Nairobi, Kenya and the Lagos Photo Summer School exchange programme in Berlin, Germany. She has participated in Photography Master classes and exhibitions locally and internationally. She was also the recipient of the Lagos Photo Festival Award in 2012 and the Young Art Fund Amsterdam Award in 2013.

Aisha Augie-Kuta

Aisha Augie-Kuta was born April 11th, 1980 in Zaira, Kaduna State, Nigeria. She is a Nigerian photographer and filmmaker based in Abuja and is also the daughter of late Senator Adamu Baba Augie and Justice Amina Adamu Augie (JSC). Her love for photography began at a young age when her father gifted her a camera. Augie-Kuta received a bachelor’s degree in Mass Communication from Ahmadu Bello University Zaria and is studying for an MSc in Media and communication at the Pan African University, Lagos, now Pan Atlantic University. Heavily awarded and recognised, Aisha Augie-Kuta has made contributions toward girl child/youth development and nation building. She has been a frequent facilitator at the annual gathering of photographers, Nigeria Photography Expo & Conference; a panelist and speaker at various events; and has spoken at TEDx events in Nigeria

Ade Adekola

Ade Adekola is a Nigerian born conceptual artist, photographer, and architect. He can be described as a seasoned documenter and keen cultural observer. Ade Adekola is known to make his artwork in series called ‘think pieces’. He actively makes use of technology in his process of creation, both as statement and tool, to achieve specific visuals effects and also to reinforce the social and intellectual narrative of the work. Ade Adekola produces art that is colourful, filled with humour, movement and cultural iconology. The work of this Lagos based genius shines a new light on the art of photography.

Best Top 6 Video Editing Apps For Android

Are you one of those looking for the latest and best video editing apps for Android? You’ll find a list of the top applications to edit video on your Android smartphone.

There are an ever-growing number of Android video editors available on the Play Store today. And unless you know exactly what your requirements are, it can become overwhelming to zero in and figure out which is the best video editing app for Android.

So, in this article, we will give you a low down of the top 5 best video editing apps for android – both free and paid, to help you make a more informed choice and kickstart your video editing journey.

Top 6 Best 5 Video Editing Apps For Android

Adobe Premiere Rush

Price: Free / Up to $53.99 per month

Adobe Premiere Rush is another best free video editing app for Android without watermark that enables you to edit any video right from your Android device quickly. It is fast and fun to use.

Adobe calls the free video editing app “designed specifically for online video creators.” What this means is that the app knows the specific video adjustments you will require for social media platforms. Naturally, the video can be shared on multiple social media sites through the app.

Apart from the standard video editing functions, you can apply video effects, change color, create pan and zoom effects, add custom made animated titles and more. The app has built-in camera functionality to capture high-quality videos.

The Android app also features audio tools for sound balancing and auto-ducking. The best part, however, is that you can have multiple video tracks to smoothen your workflow. It is free to download and does not display any ads.

Features:

All-in-one video editor app for Android users.

One can add a thumbnail and schedule posts for TikTok, YouTube, etc.

App Installs: Over 1 million
Google Play Store Rating: 4.0

Pros:

Cross-platform

Useful export options

Free starter plan

Cons:

The full version requires a subscription

Download Adobe Premiere Rush

Filmr

The Filmr app is a super easy-to-use video editing app for Android as well as iOS-based phones. Perfect for both beginners as well as advanced video creators- it has a simple, fast and intuitive interface. You can add transitions, effects, filters and more to transform a basic video to something that is uber cool. If you’re looking for speed, agility and a premium look for your videos, Filmr is the place for you.

Review: Filmr has gained an overall rating of 4.4/5 based on reviews from 8,126 users and has 1 million and growing downloads on Playstore.

Price: It has a free version that allows you to create videos with an InVideo watermark. The paid plans start from $15/month

Key Features:

– No limit on the number of images/videos you can import
– Smooth and unique transitions between videos
– Multiple fonts to make your text stand out
– Switch video format with ease: horizontal (16:9 and 4:5), vertical (4:3), stories (9:16), and square (1:1)
– 20 million+ royalty free music library
– Exclusive filters and effects to transform videos

Pros:

– The best thing about Filmr is that it has zero ads!
– It has a vertical editing timeline which makes video editing super convenient, unlike other apps
– Can reorder videos, photos and audio clips with a simple drag-and-drop
– Lets you search for any song with a simple search or add music from your existing files
– Reverse, Rotate and Flip videos with one tap
– Get rid of the watermark easily by just watching an ad or going PRO
– Save to gallery or export directly to any social media app
– Set the duration of the transitions down to specific seconds
– Directly shoot videos via the app and edit
– Customise the duration of text on video on the text bar

Cons:

– There is no undo option in its Android version
– Limited number of filters
– Cannot record a voice-over directly on the app
– Cannot choose the video resolution before saving
– It does not support multiple languages

Create stunning videos in minutes

With the easiest mobile editing app

Try Filmr today

FilmoraGo

FilmoraGo is a remarkable Android video editor app that is liked by many users. All the primary functions like trimming, cutting, adding themes, music, etc. can be easily performed. You can also make 1:1 square videos for Instagram, 16:9 videos for Youtube, create reverse videos, add transitions, slow motion, text, etc. to beautify your video.

FilmoraGo has some in-app purchases, but most of its fantastic features are available for free. You can either save the videos directly in your gallery or share them straight to social media. Videos edited in the free version have a watermark at the end of the video.

Features:

Clips can be previewed in real-time.

Photos and videos can be imported from social media websites like Facebook, Instagram, etc.

Extensive collection of templates and effects.

A set of professional editing tools.

App Installs: Over 50 million
Google Play Store Rating: 4.6

Pros:

Offers a variety of features

Easy-to-use interface

Access to high-quality templates and presets in the Pro version

Cons:

No tutorials on how to use the presets and templates

Minor app glitches

Download FilmoraGo

InShot

Price: Free / $2.99 per month / $9.99 per year / $29.99 lifetime

If you are a video editor for Android that leaves no watermark, then InShot is one of the best ones out there. It features an intuitive interface and the ads do not interfere with your work. However, you will need to watch an ad if you want to remove the watermark on your video.

It has all the standard features that you would expect from a video editing app such as trim, crop, split, option to apply video effects, etc. Other than that, there is an option to freeze a select part of the video.

You can get 4K exports and even choose from different frame rates.If you are a TikToker or are looking to upload videos on Instagram, then InShot is a great video editing app for you.

Features:

4K uploads and multiple frame rate options

In-house music effects

Platform-based aspect ratio options

App Installs: Over 100 million
Google Play Store Rating: 4.8

Pros:

Easy-to-use interface

Fast and efficient video processing

Cons:

Lacks advanced features

Need to pay to remove watermarks

Download InShot

KineMaster

Price: Free / $4.99 per month

Combined with a well-designed interface along with powerful features, KineMaster is one of the best video editing apps available on Android. It enables the drag-n-drop technique to import different media files easily. KineMaster offers remarkable levels of control over the editing process to create professional videos quickly. You can add different types of transitions in between video fragments, or insert blocks of text or subtitles.

However, the removal of the watermark and full access to premium assets can only be accessed if you purchase the professional edition of the app. Besides this, most of the functions come in the free version.

Features:

Multiple layers of videos, images, text, effects, overlays, stickers, and handwriting can be combined.

Instant preview feature to view the editing

Precise volume control from moment to moment within a clip

App Installs: Over 100 million
Google Play Store Rating: 4.4

Pros:

Offers advanced editing features

Contains multi-track editing

Easy-to-use interface

Cons:

Watermarks on the free version

Minor app glitches on less powerful devices

Download KineMaster

Funimate

Price: Free with in-app purchases

Funimate is the next entry on the list of the best Android video editor apps. It can instantly transform everyday moments into creative videos and enables automatic sharing options on different social sites. It has over a hundred advanced video effects that are designed to be a perfect match for editing short videos. You can even make short video loops which can be entertaining.

Funimate requires signing in before using the app. You can also get followers and follow other accounts in it. It is one of the best free video editing apps, but the displayed ads can be annoying.

Features:

More than 100 advanced video effects for making cool videos

DIY effects from pre-existing photos stored on your smartphone

Feature to make collab videos with friends

A dedicated Funimate video community

App Installs: Over 10 million
Google Play Store Rating: 4.4

Pros:

Easy-to-use interface

Offers various presets

Cons:

Minor app glitches

Download Funimate

Conclusion

While there are many apps to choose from, we recommend using FilmoraGo, Adobe Premiere Rush, or InShot for the best experience. While these apps are partly paid, they offer the best value for your money with their set of features, so we included them in this list of the best Android video editor apps.

Best Top 5 Video Editing Studios In Nigeria

The world is evolving so is the way we connect, communicate, market our services and products and also live our lives and one of those evolution is social media, social media has evolved and especially with the rise of TikTok and Instagram Reels, video content has not only risen to the top content format spot, it has also become a major part of the marketer’s arsenal, commanding larger and larger budget allocations in all industries worldwide.

It has also helped that social technology has improved enough to afford HD video streaming just about anywhere in the world. The relevance, impact and power of video cannot be overstated.

So, whether you are a small business, a growing brand or an international behemoth, video is the language with which you communicate with your audience now and in the future.

So, in this article, we’ll look at some of the top Video Editing Studios in Nigeria

Kennysoft STUDIOs

K.S. Kennysoft Studios Production Limited (RC 1720211) is a Nigerian Video and Animation Production Studio Located in Port Harcourt, Rivers State. Nigeria. It’s recognized as the best and leading video and animation content creator in Nigeria. Founded in May, 2015 the company today boasts of a committed 10-man team that can successfully carry out a project. Since inception kennysoft STUDIOs has introduced the Nigerian video and animation industry to a new breed of professional video and animation services right at heart of Nigeria’s garden city – Rivers state, helping our clients save money on projects that would otherwise have been outsourced.

Pulse Studio

Pulse Studio is a commercial video production team, working as a sub brand of Pulse with teams in 5 African markets. The Pulse Studio team comprises talented writers, cinematographers, directors and editors with decades of cumulative experience between them. Pulse has worked on some of the most culture-defining and iconic video productions in Nigeria in the time that it has been operative, for international brands (Nike, Jameson) and leading Nigerian brands across the industry spectrum.

Pulse Studio is able to create culturally relevant story ideas, resulting in visual experiences for the end audience that are very relatable and shareable.

Ultima Studios

Ultima describes itself as a full-service media and entertainment company. The team has demonstrated strong capabilities in television production particularly, having put their signature on some of the most important entertainment content on Nigerian television for the past decade. Although Ultima has been around for a while, and has perfect expertise in more traditional media capabilities, the company has remained relevant in delivering digital experiences in recent times.

X3M

X3M Ideas has built a reputation as a full-service digital agency, with strong capabilities in video production for music, television and brand purposes.

Insight Publicis

Like the other video production units in this list, Insight Publicis is a digital agency with a great video team. The Insight video team has executed commercial videos and films that are much loved by the target audience, showing a good understanding of culture.

Conclusion: Video has become prominent across the world. Even though we’re seeing more video creation from mobile cameras and amateur creators, there is still an opportunity for brands looking to connect deeply with their audience at scale to weave great stories and influence culture through great films. These brands can benefit from the experience and expertise of some of these video editing and production studios in Nigeria.

Kennysoft STUDIOs is one of the best video post production companies offering high quality professional video editing services unique to your business. If you have footage or clips that you need editing to your taste, adding text, overlays, effects, animations, sound effects, logo, intro, etc. then Kennysoft STUDIOs is right here for you. We have a dedicated team of video editors, wherein each team specializes in a particular segment. Get personalized videos edited as per your brand vision and style.

We have edited videos across industries, including Wedding Events, Education, Music, eCommerce, Real Estate, Manufacturing, Finance, Technology, Infrastructure, Healthcare, Food industry, etc. With over a decade of multi-industry and multimedia experience, we have successfully delivered small and complex video editing jobs worldwide. Kennysoft STUDIOs specializes in serving companies, directors, filmmakers, producers, videographers, cinematographers, and individuals with video post production service worldwide. Moreover, we also assist Digital Marketing Agencies with social media ads and videos.

Best 6 Video Marketing Ideas For Real Estate Agents

Real estate agents in today’s digital world now understand that having videos is a great way to market their business. YouTube and Facebook Live are a great way to lead generate and having fun videos is a sure way to attract more buyers and sellers.

When looking at real estate market statistics from the past few years, it’s clear that technology continues to dramatically influence home buying — thanks in no small part to tactics like real estate video marketing.

Not just that video marketing is one of the best ways to generate real estate leads in 2022. You don’t have to take our word for it—listings with video receive over 403% more inquiries than those without. Besides, 63% of homeowners are likely to hire an agent who uses video over one that doesn’t.

This shows just how much potential video holds to get you the right set of buyers for all your listings. Why video marketing is essential

Video marketing has been an essential part of many businesses marketing strategies in recent years. In fact, 9 out of 10 marketers used video in their marketing campaigns in 2020. This number has increased this past year in particular, in part thanks to the move towards a more digitally friendly world that the COVID-19 pandemic caused. Here are some facts that shed light on the effectiveness of video marketing:

Facts About Video Marketing For Real Estate Agents.

Videos are a consumers’ favorite type of content to see from a brand.

54% of consumers want to see more video content from businesses.

84% of consumers say they bought a product or service after watching a brand’s video.

Moreover, consumers are much more likely to engage with videos by liking, commenting on, or sharing them. Sharing in particular is very important, as this is the internet’s equivalent to word of mouth. If the general internet population seems to like and trust a product or service, others are more likely to like and trust it as well.

To put it simply, not incorporating videos into your brand’s marketing could have you losing out on an untapped audience.

So, to help you succeed as a real estate agent we’ve compiled a list of the best real estate video ideas you can use to spread the word about your business and generate high-quality leads this year. And once you have your idea chosen, you can turn it into a compelling video and we at kennysoft STUDIOs are here to help you bring your idea to life.

1. Share a realtor testimonial video on social media

Testimonials build social proof and enhance your credibility, but video testimonials kick these benefits up a notch with a personal element. In fact, a study revealed that two out of three people are driven to purchase after watching a testimonial video—and real estate is no exception.

People trust people, and watching and hearing your happy clients talk about their experience working with you can help attract leads and convince them about your services. Add storytelling and emotion to that, and you’ve got yourself a winning video.

You can ask clients for testimonials at your open house, when you close the deal, or when you’re done with all the work. Ask them what it was like working with you, so they elaborate on how you understood their needs and helped them find their dream house. If your client doesn’t know

You can ask clients for testimonials at your open house, when you close the deal, or when you’re done with all the work. Ask them what it was like working with you, so they elaborate on how you understood their needs and helped them find their dream house. If your client doesn’t know what to say, give them some talking points or write it on a piece of paper in front of them so they don’t get stuck and can give a flawless testimonial without hesitation.

You can then share the testimonials you record individually or compile them and create a montage video. Either way, testimonials make for great content for various platforms—you can share them on your website, YouTube, and as posts or ads on Facebook and Instagram, just like the …. Real Estate did here

You can shoot a testimonial video with your mobile while ensuring you’re in a noise-free environment with a good background. You can also shoot this video in front of your client’s new house to take it up a level.

Credit : The Hawkins

To compile all the clips together and present them in an attractive way, you can contact kennysoft STUDIOs to help you edit the video, like the one we’ve shown below. You can customize it with your videos, text, music, add subtitles and even change the layers and order of slides to create an attention-grabbing video that’ll hook your viewers and convert them into future buyers.

1. Create a real estate promo video

Real estate promo videos are an excellent way to show potential buyers the services you provide, the work you’ve done till now, and give them a sneak peek into what it would be like to work with you. It’s essentially a promotional video for your services as a real estate agent or agency.

You can create short promo videos to run as ads on social media or include one as an explainer video on your website.

Apart from high-quality images, use strong copy with a touch of emotion to make the buyer feel something, and drive action through emotion. Additionally, this video should mention your active location and display your sales history with data. At last, end your video with a strong CTA comprising your name and contact information like phone number, email address, and website.

You can even make longer videos for YouTube and talk about your goals, mission, and how you connect buyers with their dream homes. This promo video from real estate agent fits well in this category.

To create a promo video, you can either hire a professional videographer or do it yourself on a budget by shooting the clips from your phone and compiling them together with InVideo’s fully-customizable real estate promo video template. Just add your images, edit the text as you want, change the music to your liking with our stock library, and you’ll have your professional-looking video ready in minutes.

2. Shoot a realtor intro video

Introduction or profile videos help first-time visitors put a name and face to your brand and build trust. They also help people understand how you work and whether you’ll be a good fit for their real estate needs. Further, you can use this one piece of content on all your platforms—on your website, as your YouTube channel trailer, or a pinned post on Facebook. You can even send this as a welcome email whenever a prospective lead signs up to your email list.

The simplest way to go about an intro video is to use and modify what you wrote on your website’s about page. You need to show who you are, your background, certifications, awards, achievements, and previous sales. But that’s not the only thing—you can also talk about your hobbies, interests, and why you love your work. The idea is to humanize your brand, so don’t be afraid to show a little personality

3. Create a property listing video

When you think of real estate videos, the first thing that comes to mind is listing videos. Think beautiful properties, shot from aesthetic angles, with super fine furnishing and a lush garden—wouldn’t you want to buy it?

In fact, in 2020, 63% of homebuyers made an offer on a home they’d only seen virtually. This shows how effective listing and walkthrough videos are in giving prospects a look and feel of the property and driving deals forward.

For example, consider this listing video from Team Pinto. The real estate agent takes you through the property and its amenities herself—besides giving a comprehensive look at the house, which also helps build a personal connection with viewers.

But if this doesn’t sound like you, you can just capture stunning photos and videos of your property (with your mobile even), compile them into a video and add some music or text to it. It will be effective in showing off your property and getting a waiting list of buyers. Here’s a great example of such a video.

For shooting a property listing or walkthrough video, you can either hire an expensive film and production crew or shoot yourself in bright natural light with your mobile. Just make sure you’ve set it to the highest resolution and use a gimbal or tripod to prevent your video from being shaky and unclear.

Credit: Now Homes

4. Educate your audience on renovation mistakes to avoid

Besides using videos to promote your properties and business directly, you can also use them to educate your audience, showcase your expertise, and build their faith in your services. This will nurture potential buyers by meaningfully adding value to them.

Videos on mistakes that home buyers make, like “popular home renovations to avoid” are great ideas for this. They help you solve the real-life problems your prospects face, increase their chances of turning to you when they need your services, and generate more warm leads.

Transform Real Estate does a fabulous job at this, talking about home renovation mistakes to avoid to help you increase your home value for when you plan to sell. You can either create a long-form spoken video and publish it on YouTube like the example above or a quick animated video educating yor audience.

Credit: Graham Stephan

5. Share A List Of Kitchen Improvements On Instagram

The home improvement-DIY industry enjoys a good audience, and research says that videos are their preferred mode of information.

You, too, can create and leverage videos to attract this audience and put your business in front of them to generate more warm leads. Moreover, home improvement videos can also help you stay on the radar of those prospects who are remodeling their home to put it on the market soon.

While YouTube is an excellent place for such videos, you can also make short and crisp videos on topics like “kitchen remodeling on a budget” and post them on Instagram—even as reels.

You can take inspiration from this quick and engaging video.

Credit: BuzzFeed Nifty

Ready To Get started?

Real estate video marketing can boost your business by generating new leads, creating more engagement with your brand, and giving you an appealing and captivating way to show off listings to a wide audience.

In a time when the world keeps becoming more digital, it’s more important than ever to adapt to the world of video marketing.

Remember, the ideas for how to market your video and business overall are wide and varied, giving you plenty of opportunities to show the best of what you have to offer.

You can get started by brainstorming video ideas that reflect your business’s vision and general approach to real estate. After you create your video, you’ll need to pick the best channel to promote it. The first step can feel like the hardest, but in no time you’ll be reaping the benefits that come with video marketing.

Looking for an expert to help you with a very engaging video for you as a real estate agent or an agency? Look no further kennysoft STUDIOs is here to help you.

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